Fields Reference · Google DV360
Google DV360 Fields List
812 fields · 0 dimensions · 0 metrics · 17 groups
BigQuery| Field name | Label | Category | Description |
|---|---|---|---|
FILTER_SERVED_PIXEL_DENSITY | Served Pixel Density | Visibility | — |
FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID | Unique Reach Sample Size | Visibility | — |
METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_REINVESTED_DUE_TO_FREQUENCY_USD | Programmatic Guaranteed Savings Reinvested from Frequency Cap (USD) | Visibility | — |
METRIC_SAVINGS_REINVESTED_DUE_TO_FREQUENCY_USD | Savings Reinvested from Frequency Cap (USD) | Visibility | — |
METRIC_UNIQUE_REACH_INCREMENTAL_TOTAL_REACH | Unique Reach: Incremental Total Reach | Visibility | — |
METRIC_UNIQUE_REACH_TOTAL_REACH | Unique Reach: Total Reach | Visibility | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_TOTAL_REACH | Unique Reach: Duplicate Total Reach | Visibility | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_TOTAL_REACH_PERCENT | Unique Reach: Duplicate Total Reach Percent | Visibility | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_TOTAL_REACH | Unique Reach: Exclusive Total Reach | Visibility | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_TOTAL_REACH_PERCENT | Unique Reach: Exclusive Total Reach Percent | Visibility | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH | Unique Reach: Overlap Total Reach | Visibility | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_TOTAL_REACH_PERCENT | Unique Reach: Overlap Total Reach Percent | Visibility | — |
METRIC_RICH_MEDIA_SCROLLS | Scrolls | Engagement | — |
FILTER_CART_DATA_ITEM_ID | Item Id Sold | Conversion | — |
FILTER_ORDER_ID | Order ID | Conversion | — |
METRIC_CART_DATA_UNIT_PRICE | Units Sold | Conversion | — |
METRIC_CART_DATA_UNIT_SOLD | Cart Revenue | Conversion | — |
FILTER_ADVERTISER | Advertiser ID | Account | — |
FILTER_ADVERTISER_CURRENCY | Advertiser Currency | Account | — |
FILTER_ADVERTISER_INTEGRATION_CODE | Advertiser Integration Code | Account | — |
FILTER_ADVERTISER_INTEGRATION_STATUS | Advertiser Status | Account | — |
FILTER_ADVERTISER_NAME | Advertiser | Account | — |
FILTER_ATTRIBUTED_USERLIST_COMMERCE_PARTNER | Commerce Partner | Account | — |
FILTER_CAMPAIGN_DAILY_FREQUENCY | Insertion Order Daily Frequency | Account | — |
FILTER_COMMERCE_MEASUREMENT_FEE_COMMERCE_PARTNER_NAME | Commerce Partner Name (Commerce Measurement Fee) | Account | — |
FILTER_INSERTION_ORDER | Insertion Order ID | Account | — |
FILTER_INSERTION_ORDER_GOAL_TYPE | Insertion Order Goal Type | Account | — |
FILTER_INSERTION_ORDER_GOAL_VALUE | Insertion Order Goal Value | Account | — |
FILTER_INSERTION_ORDER_INTEGRATION_CODE | Insertion Order Integration Code | Account | — |
FILTER_INSERTION_ORDER_NAME | Insertion Order | Account | — |
FILTER_INSERTION_ORDER_STATUS | Insertion Order Status | Account | — |
FILTER_LINE_ITEM | Line Item ID | Account | — |
FILTER_LINE_ITEM_BUDGET | Line Item Budget | Account | — |
FILTER_LINE_ITEM_DAILY_FREQUENCY | Line Item Daily Frequency | Account | — |
FILTER_LINE_ITEM_INTEGRATION_CODE | Line Item Integration Code | Account | — |
FILTER_LINE_ITEM_NAME | Line Item | Account | — |
FILTER_LINE_ITEM_PACING_PERCENTAGE | Line Item Pacing Percentage | Account | — |
FILTER_LINE_ITEM_STATUS | Line Item Status | Account | — |
FILTER_LINE_ITEM_TYPE | Line Item Type | Account | — |
FILTER_OTHER_ADVERTISER_ID | Other Advertiser ID | Account | — |
FILTER_OTHER_ADVERTISER_NAME | Other Advertiser | Account | — |
FILTER_OTHER_CAMPAIGN_ID | Other Insertion Order ID | Account | — |
FILTER_OTHER_CAMPAIGN_NAME | Other Insertion Order | Account | — |
FILTER_PARTNER | Partner ID | Account | — |
FILTER_PARTNER_CURRENCY | Partner Currency | Account | — |
FILTER_PARTNER_NAME | Partner | Account | — |
FILTER_PARTNER_STATUS | Partner Status | Account | — |
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_ADVERTISER | Youtube Programmatic Guaranteed Advertiser | Account | — |
METRIC_ADLINGO_FEE_ADVERTISER_CURRENCY | AdLingo Fee (Advertiser Currency) | Account | — |
METRIC_ADLINGO_FEE_PARTNER_CURRENCY | AdLingo Fee (Partner Currency) | Account | — |
METRIC_APP_MEDIATION_PARTNER_FEE_ADVERTISER_CURRENCY | App Mediation Partner Fee (Advertiser Currency) | Account | — |
METRIC_APP_MEDIATION_PARTNER_FEE_PARTNER_CURRENCY | App Mediation Partner Fee (Partner Currency) | Account | — |
METRIC_APP_MEDIATION_PARTNER_FEE_USD | App Mediation Partner Fee (USD) | Account | — |
METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY | Audio Client Cost eCPCL (Advertiser Currency) | Account | — |
METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY | Audio Media Cost eCPCL (Advertiser Currency) | Account | — |
METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY | Audio Revenue eCPCL (Advertiser Currency) | Account | — |
METRIC_BILLABLE_COST_ADVERTISER | Billable Cost (Advertiser Currency) | Account | — |
METRIC_BILLABLE_COST_PARTNER | Billable Cost (Partner Currency) | Account | — |
METRIC_CLIENT_COST_ADVERTISER_CURRENCY | Client Cost (Advertiser Currency) | Account | — |
METRIC_CLIENT_COST_ECPA_ADVERTISER_CURRENCY | Client Cost eCPA (Advertiser Currency) | Account | — |
METRIC_CLIENT_COST_ECPA_PC_ADVERTISER_CURRENCY | Client Cost eCPA (PC) (Advertiser Currency) | Account | — |
METRIC_CLIENT_COST_ECPA_PV_ADVERTISER_CURRENCY | Client Cost eCPA (PV) (Advertiser Currency) | Account | — |
METRIC_CLIENT_COST_ECPC_ADVERTISER_CURRENCY | Client Cost eCPC (Advertiser Currency) | Account | — |
METRIC_CLIENT_COST_ECPM_ADVERTISER_CURRENCY | Client Cost eCPM (Advertiser Currency) | Account | — |
METRIC_CLIENT_COST_VIEWABLE_ECPM_ADVERTISER_CURRENCY | Client Cost Viewable eCPM (Advertiser Currency) | Account | — |
METRIC_COMMERCE_MEASUREMENT_FEE_ADVERTISER_CURRENCY | Commerce Measurement Fee (Advertiser Currency) | Account | — |
METRIC_COMMERCE_MEASUREMENT_FEE_PARTNER_CURRENCY | Commerce Measurement Fee (Partner Currency) | Account | — |
METRIC_COST_PER_UNIQUE_IMPRESSION_REACH_ADVERTISER | Unique Reach: Cost per Unique Impression Reach (Advertiser Currency) | Account | — |
METRIC_COST_PER_UNIQUE_IMPRESSION_REACH_COVIEWED_ADVERTISER | Unique Reach: Cost per Unique Impression Reach (Co-Viewed) (Advertiser Currency) | Account | — |
METRIC_COST_PER_UNIQUE_IMPRESSION_REACH_COVIEWED_PARTNER | Unique Reach: Cost per Unique Impression Reach (Co-Viewed) (Partner Currency) | Account | — |
METRIC_COST_PER_UNIQUE_IMPRESSION_REACH_PARTNER | Unique Reach: Cost per Unique Impression Reach (Partner Currency) | Account | — |
METRIC_CPM_FEE1_ADVERTISER | CPM Fee 1 (Advertiser Currency) | Account | — |
METRIC_CPM_FEE1_PARTNER | CPM Fee 1 (Partner Currency) | Account | — |
METRIC_CPM_FEE2_ADVERTISER | CPM Fee 2 (Advertiser Currency) | Account | — |
METRIC_CPM_FEE2_PARTNER | CPM Fee 2 (Partner Currency) | Account | — |
METRIC_CPM_FEE3_ADVERTISER | CPM Fee 3 (Advertiser Currency) | Account | — |
METRIC_CPM_FEE3_PARTNER | CPM Fee 3 (Partner Currency) | Account | — |
METRIC_CPM_FEE4_ADVERTISER | CPM Fee 4 (Advertiser Currency) | Account | — |
METRIC_CPM_FEE4_PARTNER | CPM Fee 4 (Partner Currency) | Account | — |
METRIC_CPM_FEE5_ADVERTISER | CPM Fee 5 (Advertiser Currency) | Account | — |
METRIC_CPM_FEE5_PARTNER | CPM Fee 5 (Partner Currency) | Account | — |
METRIC_CUSTOM_FEE_1_ADVERTISER_CURRENCY | Custom Fee 1 (Advertiser Currency) | Account | — |
METRIC_CUSTOM_FEE_2_ADVERTISER_CURRENCY | Custom Fee 2 (Advertiser Currency) | Account | — |
METRIC_CUSTOM_FEE_3_ADVERTISER_CURRENCY | Custom Fee 3 (Advertiser Currency) | Account | — |
METRIC_CUSTOM_FEE_4_ADVERTISER_CURRENCY | Custom Fee 4 (Advertiser Currency) | Account | — |
METRIC_CUSTOM_FEE_5_ADVERTISER_CURRENCY | Custom Fee 5 (Advertiser Currency) | Account | — |
METRIC_DATA_COST_ADVERTISER | Data Fees (Advertiser Currency) | Account | — |
METRIC_DATA_COST_PARTNER | Data Fees (Partner Currency) | Account | — |
METRIC_ESTIMATED_CPM_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY | Estimated CPM for impressions with custom value (Advertiser Currency) | Account | — |
METRIC_ESTIMATED_TOTAL_COST_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY | Estimated total cost for impressions with custom value (Advertiser Currency) | Account | — |
METRIC_FEE10_ADVERTISER | Agency Trading Desk Fee (Advertiser Currency) | Account | — |
METRIC_FEE10_PARTNER | Agency Trading Desk Fee (Partner Currency) | Account | — |
METRIC_FEE11_ADVERTISER | Data Management Platform Fee (Advertiser Currency) | Account | — |
METRIC_FEE11_PARTNER | Data Management Platform Fee (Partner Currency) | Account | — |
METRIC_FEE12_ADVERTISER | Integral Ad Science Pre-Bid Fee (Advertiser Currency) | Account | — |
METRIC_FEE12_PARTNER | Integral Ad Science Pre-Bid Fee (Partner Currency) | Account | — |
METRIC_FEE13_ADVERTISER | DoubleVerify Pre-Bid Fee (Advertiser Currency) | Account | — |
METRIC_FEE13_PARTNER | DoubleVerify Pre-Bid Fee (Partner Currency) | Account | — |
METRIC_FEE14_ADVERTISER | ShopLocal Fee (Advertiser Currency) | Account | — |
METRIC_FEE14_PARTNER | ShopLocal Fee (Partner Currency) | Account | — |
METRIC_FEE15_ADVERTISER | TrustMetrics Fee (Advertiser Currency) | Account | — |
METRIC_FEE15_PARTNER | TrustMetrics Fee (Partner Currency) | Account | — |
METRIC_FEE16_ADVERTISER | MediaCost Data Fee (Advertiser Currency) | Account | — |
METRIC_FEE16_PARTNER | MediaCost Data Fee (Partner Currency) | Account | — |
METRIC_FEE17_ADVERTISER | Integral Ad Science Video Fee (Advertiser Currency) | Account | — |
METRIC_FEE17_PARTNER | Integral Ad Science Video Fee (Partner Currency) | Account | — |
METRIC_FEE18_ADVERTISER | MOAT Video Fee (Advertiser Currency) | Account | — |
METRIC_FEE18_PARTNER | MOAT Video Fee (Partner Currency) | Account | — |
METRIC_FEE20_ADVERTISER | comScore vCE in DoubleClick Fee (Advertiser Currency) | Account | — |
METRIC_FEE20_PARTNER | comScore vCE in DoubleClick Fee (Partner Currency) | Account | — |
METRIC_FEE21_ADVERTISER | Scope3 Fee (Advertiser Currency) | Account | — |
METRIC_FEE21_PARTNER | Scope3 Fee (Partner Currency) | Account | — |
METRIC_FEE22_ADVERTISER | Scope3 Pre-Bid Fee (Advertiser Currency) | Account | — |
METRIC_FEE22_PARTNER | Scope3 Pre-Bid Fee (Partner Currency) | Account | — |
METRIC_FEE2_ADVERTISER | Third-Party Ad Server Fee (Advertiser Currency) | Account | — |
METRIC_FEE2_PARTNER | Third-Party Ad Server Fee (Partner Currency) | Account | — |
METRIC_FEE31_ADVERTISER | Advanced Ad Serving Fee (Advertiser Currency) | Account | — |
METRIC_FEE31_PARTNER | Advanced Ad Serving Fee (Partner Currency) | Account | — |
METRIC_FEE32_ADVERTISER | Regulatory Operating Costs (Advertiser Currency) | Account | — |
METRIC_FEE32_PARTNER | Regulatory Operating Costs (Partner Currency) | Account | — |
METRIC_FEE3_ADVERTISER | DoubleVerify Fee (Advertiser Currency) | Account | — |
METRIC_FEE3_PARTNER | DoubleVerify Fee (Partner Currency) | Account | — |
METRIC_FEE4_ADVERTISER | Adsafe Fee (Advertiser Currency) | Account | — |
METRIC_FEE4_PARTNER | Adsafe Fee (Partner Currency) | Account | — |
METRIC_FEE5_ADVERTISER | AdXpose Fee (Advertiser Currency) | Account | — |
METRIC_FEE5_PARTNER | AdXpose Fee (Partner Currency) | Account | — |
METRIC_FEE6_ADVERTISER | Vizu Fee (Advertiser Currency) | Account | — |
METRIC_FEE6_PARTNER | Vizu Fee (Partner Currency) | Account | — |
METRIC_FEE7_ADVERTISER | Aggregate Knowledge Fee (Advertiser Currency) | Account | — |
METRIC_FEE7_PARTNER | Aggregate Knowledge Fee (Partner Currency) | Account | — |
METRIC_FEE8_ADVERTISER | Teracent Fee (Advertiser Currency) | Account | — |
METRIC_FEE8_PARTNER | Teracent Fee (Partner Currency) | Account | — |
METRIC_FEE9_ADVERTISER | Evidon Fee (Advertiser Currency) | Account | — |
METRIC_FEE9_PARTNER | Evidon Fee (Partner Currency) | Account | — |
METRIC_MEDIA_COST_ADVERTISER | Media Cost (Advertiser Currency) | Account | — |
METRIC_MEDIA_COST_ECPAPC_ADVERTISER | Media Cost eCPA (PC) (Advertiser Currency) | Account | — |
METRIC_MEDIA_COST_ECPAPC_PARTNER | Media Cost eCPC (PC) (Partner Currency) | Account | — |
METRIC_MEDIA_COST_ECPAPV_ADVERTISER | Media Cost eCPA (PV) (Advertiser Currency) | Account | — |
METRIC_MEDIA_COST_ECPAPV_PARTNER | Media Cost eCPC (PV) (Partner Currency) | Account | — |
METRIC_MEDIA_COST_ECPA_ADVERTISER | Media Cost eCPA (Advertiser Currency) | Account | — |
METRIC_MEDIA_COST_ECPA_PARTNER | Media Cost eCPA (Partner Currency) | Account | — |
METRIC_MEDIA_COST_ECPCV_ADVERTISER | Video Media Cost eCPCV (Advertiser Currency) | Account | — |
METRIC_MEDIA_COST_ECPCV_PARTNER | Video Media Cost eCPCV (Partner Currency) | Account | — |
METRIC_MEDIA_COST_ECPC_ADVERTISER | Media Cost eCPC (Advertiser Currency) | Account | — |
METRIC_MEDIA_COST_ECPC_PARTNER | Media Cost eCPC (Partner Currency) | Account | — |
METRIC_MEDIA_COST_ECPM_ADVERTISER | Media Cost eCPM (Advertiser Currency) | Account | — |
METRIC_MEDIA_COST_ECPM_PARTNER | Media Cost eCPM (Partner Currency) | Account | — |
METRIC_MEDIA_COST_PARTNER | Media Cost (Partner Currency) | Account | — |
METRIC_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER | Media Cost Viewable eCPM (Advertiser Currency) | Account | — |
METRIC_MEDIA_COST_VIEWABLE_ECPM_PARTNER | Media Cost Viewable eCPM (Partner Currency) | Account | — |
METRIC_MEDIA_FEE1_ADVERTISER | Media Fee 1 (Advertiser Currency) | Account | — |
METRIC_MEDIA_FEE1_PARTNER | Media Fee 1 (Partner Currency) | Account | — |
METRIC_MEDIA_FEE2_ADVERTISER | Media Fee 2 (Advertiser Currency) | Account | — |
METRIC_MEDIA_FEE2_PARTNER | Media Fee 2 (Partner Currency) | Account | — |
METRIC_MEDIA_FEE3_ADVERTISER | Media Fee 3 (Advertiser Currency) | Account | — |
METRIC_MEDIA_FEE3_PARTNER | Media Fee 3 (Partner Currency) | Account | — |
METRIC_MEDIA_FEE4_ADVERTISER | Media Fee 4 (Advertiser Currency) | Account | — |
METRIC_MEDIA_FEE4_PARTNER | Media Fee 4 (Partner Currency) | Account | — |
METRIC_MEDIA_FEE5_ADVERTISER | Media Fee 5 (Advertiser Currency) | Account | — |
METRIC_MEDIA_FEE5_PARTNER | Media Fee 5 (Partner Currency) | Account | — |
METRIC_PLATFORM_FEE_ADVERTISER | Platform Fee (Advertiser Currency) | Account | — |
METRIC_PLATFORM_FEE_PARTNER | Platform Fee (Partner Currency) | Account | — |
METRIC_PREMIUM_FEE_ADVERTISER_CURRENCY | Premium Fee (Advertiser Currency) | Account | — |
METRIC_PREMIUM_FEE_PARTNER_CURRENCY | Premium Fee (Partner Currency) | Account | — |
METRIC_PROFIT_ADVERTISER | Profit (Advertiser Currency) | Account | — |
METRIC_PROFIT_ECPM_ADVERTISER | Profit eCPM (Advertiser Currency) | Account | — |
METRIC_PROFIT_ECPM_PARTNER | Profit eCPM (Partner Currency) | Account | — |
METRIC_PROFIT_PARTNER | Profit (Partner Currency) | Account | — |
METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISER | Profit Viewable eCPM (Advertiser Currency) | Account | — |
METRIC_PROFIT_VIEWABLE_ECPM_PARTNER | Profit Viewable eCPM (Partner Currency) | Account | — |
METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_REINVESTED_DUE_TO_FREQUENCY_ADVERTISER | Programmatic Guaranteed Savings Reinvested from Frequency Cap (Advertiser Currency) | Account | — |
METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_REINVESTED_DUE_TO_FREQUENCY_PARTNER | Programmatic Guaranteed Savings Reinvested from Frequency Cap (Partner Currency) | Account | — |
METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_RE_INVESTED_DUE_TO_FREQUENCY_ADVERTISER_CURRENCY | Programmatic Guaranteed savings re-invested due to frequency (Advertiser Currency) | Account | — |
METRIC_REFUND_BILLABLE_COST_ADVERTISER_CURRENCY | Refund Billable Cost (Advertiser Currency) | Account | — |
METRIC_REFUND_MEDIA_COST_ADVERTISER_CURRENCY | Refund Media Cost (Advertiser Currency) | Account | — |
METRIC_REFUND_PLATFORM_FEE_ADVERTISER_CURRENCY | Refund Platform Fee (Advertiser Currency) | Account | — |
METRIC_REVENUE_ADVERTISER | Revenue (Advertiser Currency) | Account | — |
METRIC_REVENUE_ECPAPC_ADVERTISER | Revenue eCPA (PC) (Advertiser Currency) | Account | — |
METRIC_REVENUE_ECPAPC_PARTNER | Revenue eCPA (PC) (Partner Currency) | Account | — |
METRIC_REVENUE_ECPAPV_ADVERTISER | Revenue eCPA (PV) (Advertiser Currency) | Account | — |
METRIC_REVENUE_ECPAPV_PARTNER | Revenue eCPA (PV) (Partner Currency) | Account | — |
METRIC_REVENUE_ECPA_ADVERTISER | Revenue eCPA (Advertiser Currency) | Account | — |
METRIC_REVENUE_ECPA_PARTNER | Revenue eCPA (Partner Currency) | Account | — |
METRIC_REVENUE_ECPCV_ADVERTISER | Video Revenue eCPCV (Advertiser Currency) | Account | — |
METRIC_REVENUE_ECPCV_PARTNER | Video Revenue eCPCV (Partner Currency) | Account | — |
METRIC_REVENUE_ECPC_ADVERTISER | Revenue eCPC (Advertiser Currency) | Account | — |
METRIC_REVENUE_ECPC_PARTNER | Revenue eCPC (Partner Currency) | Account | — |
METRIC_REVENUE_ECPM_ADVERTISER | Revenue eCPM (Advertiser Currency) | Account | — |
METRIC_REVENUE_ECPM_PARTNER | Revenue eCPM (Partner Currency) | Account | — |
METRIC_REVENUE_PARTNER | Revenue (Partner Currency) | Account | — |
METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISER | Revenue Viewable eCPM (Advertiser Currency) | Account | — |
METRIC_REVENUE_VIEWABLE_ECPM_PARTNER | Revenue Viewable eCPM (Partner Currency) | Account | — |
METRIC_SAVINGS_REINVESTED_DUE_TO_FREQUENCY_ADVERTISER | Savings Reinvested from Frequency Cap (Advertiser Currency) | Account | — |
METRIC_SAVINGS_REINVESTED_DUE_TO_FREQUENCY_PARTNER | Savings Reinvested from Frequency Cap (Partner Currency) | Account | — |
METRIC_SCIBIDS_FEE_ADVERTISER_CURRENCY | Scibids Fee (Advertiser Currency) | Account | — |
METRIC_SCIBIDS_FEE_PARTNER_CURRENCY | Scibids Fee (Partner Currency) | Account | — |
METRIC_SELLER_ID_BLOCKLIST_FEE_ADVERTISER_CURRENCY | Seller ID Blocklist Fee (Advertiser Currency) | Account | — |
METRIC_SELLER_ID_BLOCKLIST_FEE_PARTNER_CURRENCY | Seller ID Blocklist Fee (Partner Currency) | Account | — |
METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY | Total Audio Media Cost eCPCL (Advertiser Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ADVERTISER | Total Media Cost (Advertiser Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER | Total Media Cost eCPA (PC) (Advertiser Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNER | Total Media Cost eCPA (PC) (Partner Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER | Total Media Cost eCPA (PV) (Advertiser Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNER | Total Media Cost eCPA (PV) (Partner Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER | Total Media Cost eCPA (Advertiser Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPA_PARTNER | Total Media Cost eCPA (Partner Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER | Total Video Media Cost eCPCV (Advertiser Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNER | Total Video Media Cost eCPCV (Partner Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER | Total Media Cost eCPC (Advertiser Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER | Total Media Cost eCPC (Partner Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER | Total Media Cost eCPM (Advertiser Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER | Total Media Cost eCPM (Partner Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_PARTNER | Total Media Cost (Partner Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER | Total Media Cost Viewable eCPM (Advertiser Currency) | Account | — |
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNER | Total Media Cost Viewable eCPM (Partner Currency) | Account | — |
METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISER | Revenue eCPE (Advertiser Currency) | Account | — |
METRIC_TRUEVIEW_AVERAGE_CPE_PARTNER | Revenue eCPE (Partner Currency) | Account | — |
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISER | Cost / Conversion (Advertiser Currency) | Account | — |
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNER | Cost / Conversion (Partner Currency) | Account | — |
METRIC_TRUEVIEW_CPV_ADVERTISER | Revenue eCPV (Advertiser Currency) | Account | — |
METRIC_TRUEVIEW_CPV_PARTNER | Revenue eCPV (Partner Currency) | Account | — |
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISER | Total Conversion Value (Advertiser Currency) | Account | — |
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNER | Total Conversion Value (Partner Currency) | Account | — |
METRIC_VIDEO_CLIENT_COST_ECPCV_ADVERTISER_CURRENCY | Video Client Cost eCPCV (Advertiser Currency) | Account | — |
FILTER_AD_TYPE | Ad Type | Creative | — |
FILTER_ASSET_COMBINATION_STRING | Asset Combination | Creative | — |
FILTER_COMPANION_CREATIVE_ID | Companion Creative ID | Creative | — |
FILTER_COMPANION_CREATIVE_NAME | Companion Creative | Creative | — |
FILTER_CREATIVE | Creative | Creative | — |
FILTER_CREATIVE_ASSET | Creative Asset | Creative | — |
FILTER_CREATIVE_ATTRIBUTE | Creative Attributes | Creative | — |
FILTER_CREATIVE_HEIGHT | Creative Height | Creative | — |
FILTER_CREATIVE_ID | Creative ID | Creative | — |
FILTER_CREATIVE_INTEGRATION_CODE | Creative Integration Code | Creative | — |
FILTER_CREATIVE_RENDERED_IN_AMP | Creative Rendered in AMP | Creative | — |
FILTER_CREATIVE_SIZE | Creative Size | Creative | — |
FILTER_CREATIVE_SOURCE | Creative Source | Creative | — |
FILTER_CREATIVE_STATUS | Creative Status | Creative | — |
FILTER_CREATIVE_TYPE | Creative Type | Creative | — |
FILTER_CREATIVE_WIDTH | Creative Width | Creative | — |
FILTER_EXTENSION_ASSET | Asset (upgraded) | Creative | — |
FILTER_EXTENSION_ASSET_STATUS | Asset Status (upgraded) | Creative | — |
FILTER_EXTENSION_ASSET_TYPE | Asset Type (upgraded) | Creative | — |
FILTER_FORMAT | Format | Creative | — |
FILTER_INVENTORY_FORMAT | Inventory Format | Creative | — |
FILTER_LOCATION_ASSET | Asset (upgraded Location) | Creative | — |
FILTER_LOCATION_ASSET_STATUS | Asset Status (upgraded Location) | Creative | — |
FILTER_LOCATION_ASSET_TYPE | Asset Type (upgraded Location) | Creative | — |
FILTER_TRUEVIEW_AD_FORMAT | YouTube Ad Format | Creative | — |
FILTER_TRUEVIEW_AD_TYPE_NAME | YouTube Ad Type | Creative | — |
FILTER_VIDEO_COMPANION_CREATIVE_SIZE | Companion Creative Size | Creative | — |
FILTER_VIDEO_CREATIVE_DURATION | Video Creative Duration | Creative | — |
FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE | Video Creative Duration (Skippable) | Creative | — |
FILTER_VIDEO_FORMAT_SUPPORT | Video Format Support | Creative | — |
FILTER_CM360_PLACEMENT_ID | CM360 Placement ID | Placement & Device | — |
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS | Placement (All YouTube Channels) | Placement & Device | — |
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS | Placement Name (All YouTube Channels) | Placement & Device | — |
FILTER_PUBLISHER_TRAFFIC_SOURCE | Publisher Traffic Source | Placement & Device | — |
FILTER_ADVERTISER_TIMEZONE | Advertiser Time Zone | Time | — |
FILTER_BUDGET_SEGMENT_END_DATE | Budget Segment End Date | Time | — |
FILTER_BUDGET_SEGMENT_START_DATE | Budget Segment Start Date | Time | — |
FILTER_DATE | Date | Time | — |
FILTER_DAY_OF_WEEK | Day of Week | Time | — |
FILTER_LINE_ITEM_END_DATE | Line Item End Date | Time | — |
FILTER_LINE_ITEM_LIFETIME_FREQUENCY | Line Item Lifetime Frequency | Time | — |
FILTER_LINE_ITEM_START_DATE | Line Item Start Date | Time | — |
FILTER_MONTH | Month | Time | — |
FILTER_NIELSEN_DATE_RANGE | Date Range for Cumulative Metrics | Time | — |
FILTER_QUARTER | Quarter | Time | — |
FILTER_TIME_OF_DAY | Time of Day | Time | — |
FILTER_UTC_DATE | Date (UTC) | Time | — |
FILTER_WEEK | Week | Time | — |
FILTER_YEAR | Year | Time | — |
METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | Active View: Average Viewable Time (Seconds) | Time | — |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE | Active View: % Play Time Audible | Time | — |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE | Active View: % Play Time Audible and Visible | Time | — |
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE | Active View: % Play Time Visible | Time | — |
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD | Active View: % Visible 10 Seconds | Time | — |
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD | Active View: Impressions Visible 10 Seconds | Time | — |
METRIC_AVERAGE_DISPLAY_TIME | Average Display Time | Time | — |
METRIC_AVERAGE_INTERACTION_TIME | Average Interaction Time | Time | — |
METRIC_AVERAGE_WATCH_TIME_PER_IMPRESSION | Average Watch Time per Impression | Time | — |
METRIC_TIMERS | Timers | Time | — |
METRIC_TOTAL_DISPLAY_TIME | Total Display Time | Time | — |
METRIC_TOTAL_INTERACTION_TIME | Total Interaction Time | Time | — |
METRIC_WATCH_TIME | Watch Time | Time | — |
FILTER_KEYWORD | Keyword | Keywords & Search | — |
FILTER_AUTHORIZED_SELLER_STATE | Authorized Seller State | Status & Lifecycle | — |
FILTER_EXTENSION_STATUS | Asset Status | Status & Lifecycle | — |
FILTER_ALGORITHM_ID | Algorithm ID | IDs & Identifiers | — |
FILTER_CHANNEL_ID | Channel ID | IDs & Identifiers | — |
FILTER_FLOODLIGHT_ACTIVITY_ID | Floodlight Activity ID | IDs & Identifiers | — |
FILTER_GUILDER_PRODUCT_ID | Sponsored Product Id | IDs & Identifiers | — |
FILTER_VARIANT_ID | Variant ID | IDs & Identifiers | — |
FILTER_ALGORITHM | Algorithm | Other | — |
FILTER_ATTRIBUTED_USERLIST | Attributed Userlist | Other | — |
FILTER_ATTRIBUTED_USERLIST_IS_COMMERCE | Is Commerce | Other | — |
FILTER_ATTRIBUTED_USERLIST_TYPE | Attributed Userlist Type | Other | — |
FILTER_ATTRIBUTION_MODEL | Attribution Model | Other | — |
FILTER_BID_STRATEGY_TYPE_NAME | Bid Strategy Type | Other | — |
FILTER_BILLABLE_OUTCOME | Billable Outcome | Other | — |
FILTER_BRAND_LIFT_TYPE | Brand Lift Type | Other | — |
FILTER_BUDGET_SEGMENT_BUDGET | Budget Segment Budget | Other | — |
FILTER_BUDGET_SEGMENT_DESCRIPTION | Budget Segment Name | Other | — |
FILTER_BUDGET_SEGMENT_TYPE | Budget Type (Segment) | Other | — |
FILTER_CARRIER | ISP or Carrier ID | Other | — |
FILTER_CARRIER_NAME | ISP or Carrier | Other | — |
FILTER_CHANNEL_NAME | Channel | Other | — |
FILTER_CHANNEL_TYPE | Channel Type | Other | — |
FILTER_CONTAINER_PERMISSIONED_LIST | Commitment ID | Other | — |
FILTER_DATA_PROVIDER | Data Provider ID | Other | — |
FILTER_DATA_PROVIDER_NAME | Data Provider | Other | — |
FILTER_DATA_SOURCE | Data Source | Other | — |
FILTER_DIGITAL_CONTENT_LABEL | Digital Content Label | Other | — |
FILTER_EVENT_PLATFORM_TYPE | Attributed Event Platform Type | Other | — |
FILTER_EVENT_TYPE | Event Type | Other | — |
FILTER_EXTENSION | Asset | Other | — |
FILTER_EXTENSION_TYPE | Asset Type | Other | — |
FILTER_FLOODLIGHT_ACTIVITY | Floodlight Activity | Other | — |
FILTER_IS_YOUTUBE_TV | Is YouTube TV | Other | — |
FILTER_LIFE_EVENTS | Life Events | Other | — |
FILTER_MATCHED_GENRE_TARGET | Matched Genre Target | Other | — |
FILTER_MATCH_RATIO | Match Ratio | Other | — |
FILTER_MEASUREMENT_SOURCE | Measurement Source | Other | — |
FILTER_MEDIA_PLAN | Campaign ID | Other | — |
FILTER_MEDIA_PLAN_NAME | Campaign | Other | — |
FILTER_MEDIA_TYPE | Media Type | Other | — |
FILTER_MOBILE_GEO | Business Chain | Other | — |
FILTER_MONITORED_ENTITY_PRIORITIZATION_NAME | Commitment Deal Mode | Other | — |
FILTER_MRAID_SUPPORT | MRAID Support | Other | — |
FILTER_OMID_CAPABLE | OM SDK Capable | Other | — |
FILTER_OM_SDK_AVAILABLE | OM SDK Available | Other | — |
FILTER_PLATFORM | Platform | Other | — |
FILTER_PLAYBACK_METHOD | Playback Method | Other | — |
FILTER_REFRESHED_AD_NAME | Refreshed Ad | Other | — |
FILTER_REFUND_REASON | Refund Reason | Other | — |
FILTER_REWARDED | Rewarded | Other | — |
FILTER_SENSITIVE_CATEGORY | Sensitive Category | Other | — |
FILTER_SKIPPABLE_SUPPORT | Skippable Support | Other | — |
FILTER_TARGETED_DATA_PROVIDERS | Targeted Data Providers | Other | — |
FILTER_TARGETED_LOCATION_DIMENSION_STRING | Targeted location | Other | — |
FILTER_TARGETED_USER_LIST | Attributed Userlist ID | Other | — |
FILTER_TARGETING_EXPANSION | Optimized Targeting Expansion | Other | — |
FILTER_USER_LIST | Audience List ID | Other | — |
FILTER_USER_LIST_FIRST_PARTY | First Party Audience List ID | Other | — |
FILTER_USER_LIST_FIRST_PARTY_NAME | First Party Audience List | Other | — |
FILTER_USER_LIST_THIRD_PARTY | Third Party Audience List ID | Other | — |
FILTER_USER_LIST_THIRD_PARTY_NAME | Third Party Audience List | Other | — |
FILTER_VARIANT_NAME | Variant Name | Other | — |
FILTER_VARIANT_VERSION | Variant Version | Other | — |
FILTER_VENDOR_MEASUREMENT_MODE | Vendor Measurement Mode | Other | — |
FILTER_VERIFICATION_AUDIBILITY_COMPLETE | Audibility At Complete | Other | — |
FILTER_VERIFICATION_AUDIBILITY_START | Audibility At Start | Other | — |
METRIC_AUDIO_MUTES_AUDIO | Audio Mutes (Audio) | Other | — |
METRIC_AUDIO_UNMUTES_AUDIO | Audio Unmutes (Audio) | Other | — |
METRIC_BID_REQUESTS | Potential Impressions | Other | — |
METRIC_BRAND_LIFT_ABSOLUTE_BRAND_LIFT | Brand Lift: Absolute Brand Lift | Other | — |
METRIC_BRAND_LIFT_ALL_SURVEY_RESPONSES | Brand Lift: All Survey Responses | Other | — |
METRIC_BRAND_LIFT_BASELINE_SURVEY_RESPONSES | Brand Lift: Baseline Survey Responses | Other | — |
METRIC_BRAND_LIFT_HEADROOM_BRAND_LIFT | Brand Lift: Headroom Brand Lift | Other | — |
METRIC_BRAND_LIFT_RELATIVE_BRAND_LIFT | Brand Lift: Relative Brand Lift | Other | — |
METRIC_BRAND_LIFT_USERS | Brand Lift: Users | Other | — |
METRIC_COMPLETE_LISTENS_AUDIO | Complete Listens (Audio) | Other | — |
METRIC_COMPLETION_RATE_AUDIO | Completion Rate (Audio) | Other | — |
METRIC_COUNTERS | Counters | Other | — |
METRIC_CTR | Click Rate (CTR) | Other | — |
METRIC_DEMO_POPULATION | Population | Other | — |
METRIC_EXITS | Exits | Other | — |
METRIC_EXPANSIONS | Expansions | Other | — |
METRIC_FIRST_QUARTILE_AUDIO | First-Quartile (Audio) | Other | — |
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_TRACKED_ADS | General Invalid Traffic (GIVT) Tracked Ads | Other | — |
METRIC_INVALID_TRACKED_ADS | Invalid Tracked Ads | Other | — |
METRIC_LINEITEM_BID_RESPONSE_COUNT | Bid Responses | Other | — |
METRIC_MIDPOINT_AUDIO | Midpoint (Audio) | Other | — |
METRIC_PAUSES_AUDIO | Pauses (Audio) | Other | — |
METRIC_STARTS_AUDIO | Starts (Audio) | Other | — |
METRIC_STOPS_AUDIO | Stops (Audio) | Other | — |
METRIC_TARGET_RATING_POINTS | Target Rating Points | Other | — |
METRIC_THIRD_QUARTILE_AUDIO | Third-Quartile (Audio) | Other | — |
METRIC_TOTAL_USERS | Total Users | Other | — |
METRIC_TRACKED_ADS | Tracked Ads | Other | — |
METRIC_UNIQUE_VISITORS_COOKIES | Unique Cookies with Impressions | Other | — |
METRIC_VENDOR_BLOCKED_ADS | Vendor Blocked Ads | Other | — |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_ID | Active View: Custom Metric ID | Performance | — |
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAME | Active View: Custom Metric Name | Performance | — |
FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY | Active View Expected Viewability | Performance | — |
FILTER_CONVERSION_AD_EVENT_TYPE | Conversion Ad Event Type | Performance | — |
FILTER_CONVERSION_AD_EVENT_TYPE_ID | Conversion Ad Event Type ID | Performance | — |
FILTER_CONVERSION_DELAY | Time to Conversion | Performance | — |
FILTER_CONVERSION_SOURCE | Conversion Source | Performance | — |
FILTER_CONVERSION_SOURCE_ID | Conversion Source ID | Performance | — |
FILTER_FLOODLIGHT_ACTIVITY_CONVERSION_CATEGORY | Floodlight Activity Conversion Category | Performance | — |
FILTER_IMPRESSION_COUNTING_METHOD | Impression Counting Method | Performance | — |
FILTER_TRUEVIEW_AD | YouTube Ad | Performance | — |
FILTER_TRUEVIEW_AD_GROUP | YouTube Ad Group | Performance | — |
FILTER_TRUEVIEW_AD_GROUP_AD_ID | YouTube Ad ID | Performance | — |
FILTER_TRUEVIEW_AD_GROUP_ID | YouTube Ad Group ID | Performance | — |
FILTER_TRUEVIEW_CATEGORY | Category (YouTube) | Performance | — |
FILTER_TRUEVIEW_CLICK_TYPE_NAME | Click Type | Performance | — |
FILTER_TRUEVIEW_CONTENT_SUITABILITY_DETAIL_NAME | Content suitability placement name (details) | Performance | — |
FILTER_TRUEVIEW_CONTENT_SUITABILITY_DETAIL_TYPE_NAME | Content suitability placement type | Performance | — |
FILTER_TRUEVIEW_CONTENT_SUITABILITY_GROUP_NAME | Content suitability placement name (group) | Performance | — |
FILTER_TRUEVIEW_CONVERSION_TYPE | Conversion Type | Performance | — |
FILTER_TRUEVIEW_CUSTOM_AFFINITY | Custom Affinity | Performance | — |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS | Detailed Demographics | Performance | — |
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID | Detailed Demographics ID | Performance | — |
FILTER_TRUEVIEW_HOUSEHOLD_INCOME | Household Income | Performance | — |
FILTER_TRUEVIEW_INTEREST | Interest | Performance | — |
FILTER_TRUEVIEW_KEYWORD | Keyword (YouTube) | Performance | — |
FILTER_TRUEVIEW_PARENTAL_STATUS | Parental Status | Performance | — |
FILTER_TRUEVIEW_PLACEMENT | Placement (Managed) | Performance | — |
FILTER_TRUEVIEW_PLACEMENT_ID | Placement ID (Managed) | Performance | — |
FILTER_TRUEVIEW_REMARKETING_LIST | Remarketing List ID | Performance | — |
FILTER_TRUEVIEW_REMARKETING_LIST_NAME | Remarketing List | Performance | — |
FILTER_TRUEVIEW_TARGETING_EXPANSION | Optimized Targeting | Performance | — |
FILTER_TRUEVIEW_URL | Placement (All) | Performance | — |
METRIC_ACTIVE_VIEW_AUDIBLE_2_SEC_IMPRESSIONS | Active View: Audible (Unmuted) for 2 sec Impressions | Performance | — |
METRIC_ACTIVE_VIEW_AUDIBLE_AND_BACKGROUND_IMPRESSIONS | Active View: Audible and Background Impressions | Performance | — |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Impressions | Performance | — |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions | Performance | — |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE | Active View: Audible \& Fully On-Screen for Half of Duration (15 sec. cap) Rate | Performance | — |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Impressions | Performance | — |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Measurable Impressions | Performance | — |
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE | Active View: Audible \& Fully On-Screen for Half of Duration (TrueView) Rate | Performance | — |
METRIC_ACTIVE_VIEW_AUDIBLE_MEASURABLE_IMPRESSIONS | Active View: Audible Measurable Impressions | Performance | — |
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS | Active View: Impressions Audible and Visible at Completion | Performance | — |
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS | Active View: Custom Metric Measurable Impressions | Performance | — |
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS | Active View: Custom Metric Viewable Impressions | Performance | — |
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE | Active View: Custom Metric Viewable Rate | Performance | — |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE | Active View: Impression Distribution (Not Measurable) | Performance | — |
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE | Active View: Impression Distribution (Not Viewable) | Performance | — |
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE | Active View: Impression Distribution (Viewable) | Performance | — |
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | Active View: Eligible Impressions | Performance | — |
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | Active View: Measurable Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS | Active View: % Measurable Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS | Active View: % Viewable Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_2_SEC | Active View: % of Audible (Unmuted) for 2 sec Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_30_SEC | Active View: % of Audible (Unmuted) for 30 sec Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_AND_BACKGROUND | Active View: % of Audible and Background Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS | Active View: % Audible Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START | Active View: % Audible and Visible at Start | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR | Active View: % Audible and Visible at First Quartile | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE | Active View: % Audible and Visible at Completion | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR | Active View: % Audible and Visible at Midpoint | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR | Active View: % Audible and Visible at Third Quartile | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_COMPLETE_AUDIBLE | Active View: % of Complete Audible Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_EVER_MUTED | Active View: % of Ever Muted | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_FIRST_QUARTILE_AUDIBLE | Active View: % of First Quartile Audible Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC | Active View: % Fully On-Screen 2 sec | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN | Active View: % Full-Screen | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND | Active View: % In Background | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_MIDPOINT_AUDIBLE | Active View: % of Midpoint Audible Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED | Active View: % of Ad Played | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE | Active View: % of Completed Impressions Audible and Visible | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE | Active View: % of Completed Impressions Visible | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE | Active View: % of First Quartile Impressions Audible and Visible | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE | Active View: % of First Quartile Impressions Visible | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE | Active View: % of Midpoint Impressions Audible and Visible | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE | Active View: % of Midpoint Impressions Visible | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE | Active View: % of Third Quartile Impressions Audible and Visible | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE | Active View: % of Third Quartile Impressions Visible | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_THIRD_QUARTILE_AUDIBLE | Active View: % of Third Quartile Audible Impressions | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START | Active View: % Visible at Start | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR | Active View: % Visible at First Quartile | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE | Active View: % Visible at Completion | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR | Active View: % Visible at Midpoint | Performance | — |
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR | Active View: % Visible at Third Quartile | Performance | — |
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS | Active View: Not Measurable Impressions | Performance | — |
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS | Active View: Not Viewable Impressions | Performance | — |
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | Active View: Viewable Impressions | Performance | — |
METRIC_ALL_GOOGLE_PAID_CHANNELS_CONVERSIONS | Conversions (Google paid channels) | Performance | — |
METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS | Begin to Render Eligible Impressions | Performance | — |
METRIC_BEGIN_TO_RENDER_IMPRESSIONS | Begin to Render Impressions | Performance | — |
METRIC_BILLABLE_IMPRESSIONS | Billable Impressions | Performance | — |
METRIC_CARD_CLICKS | Card Clicks | Performance | — |
METRIC_CLICKS | Clicks | Performance | — |
METRIC_COMPANION_CLICKS_AUDIO | Companion Clicks (Audio) | Performance | — |
METRIC_COMPANION_IMPRESSIONS_AUDIO | Companion Views (Audio) | Performance | — |
METRIC_CONVERSIONS_PER_MILLE | Conversions per 1000 Impressions | Performance | — |
METRIC_COOKIE_CONSENTED_FLOODLIGHT_IMPRESSIONS | Cookie Consented Floodlight Impressions | Performance | — |
METRIC_COOKIE_REACH_IMPRESSION_REACH | Cookie Reach: Impression Reach | Performance | — |
METRIC_COOKIE_UNCONSENTED_FLOODLIGHT_IMPRESSIONS | Cookie Unconsented Floodlight Impressions | Performance | — |
METRIC_CUSTOM_VALUE_PER_1000_IMPRESSIONS | Custom value per 1000 impressions | Performance | — |
METRIC_DEMO_CORRECTED_CLICKS | Demo Corrected Clicks | Performance | — |
METRIC_DUPLICATE_FLOODLIGHT_IMPRESSIONS | Duplicate Consented Floodlight Impressions | Performance | — |
METRIC_FLOODLIGHT_IMPRESSIONS | Floodlight Impressions | Performance | — |
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_IMPRESSIONS | General Invalid Traffic (GIVT) Impressions | Performance | — |
METRIC_GIVT_ACTIVE_VIEW_AUDIBLE_IMPRESSIONS | General Invalid Traffic (GIVT) Active View Audible Impressions | Performance | — |
METRIC_GIVT_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | General Invalid Traffic (GIVT) Active View Eligible Impressions | Performance | — |
METRIC_GIVT_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | General Invalid Traffic (GIVT) Active View Measurable Impressions | Performance | — |
METRIC_GIVT_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | General Invalid Traffic (GIVT) Active View Viewable Impressions | Performance | — |
METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS | General Invalid Traffic (GIVT) Begin to Render Impressions | Performance | — |
METRIC_GIVT_CLICKS | General Invalid Traffic (GIVT) Clicks | Performance | — |
METRIC_GRP_CORRECTED_IMPRESSIONS | GRP Corrected Impressions | Performance | — |
METRIC_GRP_CORRECTED_IMPRESSIONS_COVIEWED | GRP Corrected Impressions (Co-Viewed) | Performance | — |
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS | Viewable Impressions | Performance | — |
METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS_SHARE_PERCENT | % Viewable Composition Impressions | Performance | — |
METRIC_IMPRESSIONS | Impressions | Performance | — |
METRIC_IMPRESSIONS_COVIEWED | Impressions (Co-Viewed) | Performance | — |
METRIC_IMPRESSIONS_TO_CONVERSION_RATE | % Impressions Leading to Conversions | Performance | — |
METRIC_IMPRESSIONS_WITH_CUSTOM_VALUE | Impressions with custom value | Performance | — |
METRIC_INACTIVE_IMPRESSIONS | Inactive Impressions | Performance | — |
METRIC_INTERACTIVE_IMPRESSIONS | Interactive Impressions | Performance | — |
METRIC_INVALID_ACTIVE_VIEW_AUDIBLE_IMPRESSIONS | Invalid Active View Audible Impressions | Performance | — |
METRIC_INVALID_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | Invalid Active View Eligible Impressions | Performance | — |
METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | Invalid Active View Measurable Impressions | Performance | — |
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | Invalid Active View Viewable Impressions | Performance | — |
METRIC_INVALID_BEGIN_TO_RENDER_IMPRESSIONS | Invalid Begin to Render Impressions | Performance | — |
METRIC_INVALID_CLICKS | Invalid Clicks | Performance | — |
METRIC_INVALID_IMPRESSIONS | Invalid Impressions | Performance | — |
METRIC_LAST_CLICKS | Post-Click Conversions | Performance | — |
METRIC_LAST_IMPRESSIONS | Post-View Conversions | Performance | — |
METRIC_PERCENT_INVALID_IMPRESSIONS_PREBID | % Invalid Impressions (Pre-bid) | Performance | — |
METRIC_PROFIT_VIEWABLE_ECPM_USD | Profit Viewable eCPM (USD) | Performance | — |
METRIC_PROGRAMMATIC_GUARANTEED_IMPRESSIONS_PASSED_DUE_TO_FREQUENCY | Programmatic Guaranteed Bid Requests passed due to Frequency | Performance | — |
METRIC_PROVISIONAL_IMPRESSIONS | Provisional Impressions | Performance | — |
METRIC_REVENUE_VIEWABLE_ECPM_USD | Revenue Viewable eCPM (USD) | Performance | — |
METRIC_STORE_VISIT_CONVERSIONS | Store Visit Conversions | Performance | — |
METRIC_STORE_VISIT_VIEW_THROUGH_CONVERSIONS | View-through Store Visits | Performance | — |
METRIC_TARGET_RATING_POINTS_COVIEWED | Target Rating Points (Co-Viewed) | Performance | — |
METRIC_TOTAL_CONVERSIONS | Total Conversions | Performance | — |
METRIC_TOTAL_IMPRESSION_CUSTOM_VALUE | Total custom impression value | Performance | — |
METRIC_TRACKING_UNCONSENTED_CLICKS | Cookie Unconsented Clicks | Performance | — |
METRIC_TRUEVIEW_ALL_AD_SEQUENCE_IMPRESSIONS | All YouTube Sequence Impressions | Performance | — |
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW | Conversions | Performance | — |
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW | View Conversion Rate | Performance | — |
METRIC_TRUEVIEW_CPV_USD | Revenue eCPV (USD) | Performance | — |
METRIC_TRUEVIEW_EARNED_LIKES | Earned Likes | Performance | — |
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS | Earned Playlist Additions | Performance | — |
METRIC_TRUEVIEW_EARNED_SHARES | Earned Shares | Performance | — |
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS | Earned Subscribers | Performance | — |
METRIC_TRUEVIEW_EARNED_VIEWS | Earned Views | Performance | — |
METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWS | TrueView: General Invalid Traffic (GIVT) Views | Performance | — |
METRIC_TRUEVIEW_IMPRESSIONS_COVIEWED | Youtube Impressions (Co-viewed) | Performance | — |
METRIC_TRUEVIEW_IMPRESSION_SHARE | Impression Share | Performance | — |
METRIC_TRUEVIEW_INVALID_VIEWS | TrueView: Invalid Views | Performance | — |
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USD | Total Conversion Value (USD) | Performance | — |
METRIC_TRUEVIEW_UNIQUE_VIEWERS | Unique Viewers | Performance | — |
METRIC_TRUEVIEW_VIEWS | TrueView: Views | Performance | — |
METRIC_TRUEVIEW_VIEW_RATE | TrueView: View Rate | Performance | — |
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION | View through Conversion | Performance | — |
METRIC_UNIQUE_REACH_CLICK_REACH | Unique Reach: Click Reach | Performance | — |
METRIC_UNIQUE_REACH_IMPRESSION_REACH | Unique Reach: Impression Reach | Performance | — |
METRIC_UNIQUE_REACH_IMPRESSION_REACH_ADDED_WITH_PG_FMGMT | Programmatic Guaranteed Added Unique Reach: Impressions due to Frequency | Performance | — |
METRIC_UNIQUE_REACH_IMPRESSION_REACH_COVIEWED | Unique Reach: Impression Reach (Co-Viewed) | Performance | — |
METRIC_UNIQUE_REACH_INCREMENTAL_CLICK_REACH | Unique Reach: Incremental Click Reach | Performance | — |
METRIC_UNIQUE_REACH_INCREMENTAL_COVIEWED_IMPRESSION_REACH | Unique Reach: Incremental Impression Reach (Co-Viewed) | Performance | — |
METRIC_UNIQUE_REACH_INCREMENTAL_COVIEWED_TOTAL_REACH | Unique Reach: Incremental Total Reach (Co-Viewed) | Performance | — |
METRIC_UNIQUE_REACH_INCREMENTAL_IMPRESSION_REACH | Unique Reach: Incremental Impression Reach | Performance | — |
METRIC_UNIQUE_REACH_INCREMENTAL_VIEWABLE_IMPRESSION_REACH | Unique Reach: Incremental Viewable Impression Reach | Performance | — |
METRIC_UNIQUE_REACH_TOTAL_REACH_COVIEWED | Unique Reach: Total Reach (Co-Viewed) | Performance | — |
METRIC_UNIQUE_REACH_VIEWABLE_IMPRESSION_REACH | Unique Reach: Viewable Impression Reach | Performance | — |
METRIC_VERIFIABLE_IMPRESSIONS | Verifiable Impressions | Performance | — |
METRIC_VERIFICATION_VIDEO_PLAYER_SIZE_MEASURABLE_IMPRESSIONS | Measurable Impressions For Video Player Size | Performance | — |
METRIC_VIDEO_COMPANION_CLICKS | Companion Clicks (Video) | Performance | — |
METRIC_VIDEO_COMPANION_IMPRESSIONS | Companion Views (Video) | Performance | — |
METRIC_VIEWABLE_BID_REQUESTS | Potential Viewable Impressions | Performance | — |
METRIC_VIRTUAL_PEOPLE_CLICK_REACH_BY_DEMO | Unique Reach: Click Reach By Demo | Performance | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_CLICK_REACH | Unique Reach: Duplicate Click Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_CLICK_REACH_PERCENT | Unique Reach: Duplicate Click Reach Percent | Performance | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_COVIEWED_IMPRESSION_REACH | Unique Reach: Duplicate Impression Reach (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_COVIEWED_IMPRESSION_REACH_PERCENT | Unique Reach: Duplicate Impression Reach Percent (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_COVIEWED_TOTAL_REACH | Unique Reach: Duplicate Total Reach (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_COVIEWED_TOTAL_REACH_PERCENT | Unique Reach: Duplicate Total Reach Percent (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_IMPRESSION_REACH | Unique Reach: Duplicate Impression Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_IMPRESSION_REACH_PERCENT | Unique Reach: Duplicate Impression Reach Percent | Performance | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_VIEWABLE_IMPRESSION_REACH | Unique Reach: Duplicate Viewable Impression Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_DUPLICATE_VIEWABLE_IMPRESSION_REACH_PERCENT | Unique Reach: Duplicate Viewable Impression Reach Percent | Performance | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_CLICK_REACH | Unique Reach: Exclusive Click Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_CLICK_REACH_PERCENT | Unique Reach: Exclusive Click Reach Percent | Performance | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_COVIEWED_IMPRESSION_REACH | Unique Reach: Exclusive Impression Reach (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_COVIEWED_IMPRESSION_REACH_PERCENT | Unique Reach: Exclusive Impression Reach Percent (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_COVIEWED_TOTAL_REACH | Unique Reach: Exclusive Total Reach (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_COVIEWED_TOTAL_REACH_PERCENT | Unique Reach: Exclusive Total Reach Percent (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_IMPRESSION_REACH | Unique Reach: Exclusive Impression Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_IMPRESSION_REACH_PERCENT | Unique Reach: Exclusive Impression Reach Percent | Performance | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_VIEWABLE_IMPRESSION_REACH | Unique Reach: Exclusive Viewable Impression Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_VIEWABLE_IMPRESSION_REACH_PERCENT | Unique Reach: Exclusive Viewable Impression Reach Percent | Performance | — |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO | Unique Reach: Impression Reach By Demo | Performance | — |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED | Unique Reach: Impression Reach By Demo (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT | % Population Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED | % Population Reach (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT | % Composition Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED | % Composition Reach (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH | Unique Reach: Overlap Click Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_CLICK_REACH_PERCENT | Unique Reach: Overlap Click Reach Percent | Performance | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_COVIEWED_IMPRESSION_REACH | Unique Reach: Overlap Impression Reach (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_COVIEWED_IMPRESSION_REACH_PERCENT | Unique Reach: Overlap Impression Reach Percent (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_COVIEWED_TOTAL_REACH | Unique Reach: Overlap Total Reach (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_COVIEWED_TOTAL_REACH_PERCENT | Unique Reach: Overlap Total Reach Percent (Co-Viewed) | Performance | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH | Unique Reach: Overlap Impression Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_IMPRESSION_REACH_PERCENT | Unique Reach: Overlap Impression Reach Percent | Performance | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH | Unique Reach: Overlap Viewable Impression Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_OVERLAP_VIEWABLE_IMPRESSION_REACH_PERCENT | Unique Reach: Overlap Viewable Impression Reach Percent | Performance | — |
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_BY_DEMO | Unique Reach: Viewable Impression Reach By Demo | Performance | — |
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_PERCENT | % Viewable Population Reach | Performance | — |
METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_SHARE_PERCENT | % Viewable Composition Reach | Performance | — |
FILTER_AD_POSITION | Ad Position | Audiences | — |
FILTER_AGE | Age | Audiences | — |
FILTER_AMP_PAGE_REQUEST | AMP Page Request | Audiences | — |
FILTER_ATTRIBUTED_USERLIST_COST | Attributed Userlist Cost | Audiences | — |
FILTER_AUDIENCE_LIST | Audience List | Audiences | — |
FILTER_AUDIENCE_LIST_COST | Audience List Cost | Audiences | — |
FILTER_AUDIENCE_LIST_TYPE | Audience List Type | Audiences | — |
FILTER_BROWSER | Browser | Audiences | — |
FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE | Budget Segment Pacing Percentage | Audiences | — |
FILTER_CTV_AUDIENCE_EXPANSION | CTV Audience Expansion | Audiences | — |
FILTER_DEVICE_MAKE | Device Make | Audiences | — |
FILTER_DEVICE_MODEL | Device Model | Audiences | — |
FILTER_DEVICE_TYPE | Device Type | Audiences | — |
FILTER_ELIGIBLE_COOKIES_ON_FIRST_PARTY_AUDIENCE_LIST | Eligible Cookies on First-Party Audience List | Audiences | — |
FILTER_ELIGIBLE_COOKIES_ON_THIRD_PARTY_AUDIENCE_LIST_AND_INTEREST | Eligible Cookies on Third-Party Audience List and Interest | Audiences | — |
FILTER_FIRST_PARTY_AUDIENCE_LIST_COST | First Party Audience List Cost | Audiences | — |
FILTER_FIRST_PARTY_AUDIENCE_LIST_TYPE | First Party Audience List Type | Audiences | — |
FILTER_GENDER | Gender | Audiences | — |
FILTER_GMAIL_GENDER | Gmail Gender | Audiences | — |
FILTER_IMPRESSION_LOSS_REJECTION_REASON | Rejection Reason | Audiences | — |
FILTER_INVENTORY_MEDIA_COST_TYPE | Inventory Media Cost Type | Audiences | — |
FILTER_NIELSEN_DEVICE_ID | Device ID | Audiences | — |
FILTER_OS | Operating System | Audiences | — |
FILTER_OTHER_DEVICE_TYPE | Other Device Type | Audiences | — |
FILTER_PAGE_CATEGORY | Category | Audiences | — |
FILTER_PAGE_LAYOUT | Environment | Audiences | — |
FILTER_POSITION_IN_CONTENT | Position in Content | Audiences | — |
FILTER_SITE_LANGUAGE | Language | Audiences | — |
FILTER_THIRD_PARTY_AUDIENCE_LIST_COST | Third Party Audience List Cost | Audiences | — |
FILTER_THIRD_PARTY_AUDIENCE_LIST_TYPE | Third Party Audience List Type | Audiences | — |
FILTER_TRUEVIEW_AGE | Age (YouTube) | Audiences | — |
FILTER_TRUEVIEW_AUDIENCE_SEGMENT | Audience Segment | Audiences | — |
FILTER_TRUEVIEW_AUDIENCE_SEGMENT_TYPE | Audience Segment Type | Audiences | — |
FILTER_TRUEVIEW_GENDER | Gender (YouTube) | Audiences | — |
FILTER_VERIFICATION_VIDEO_POSITION | Verification Video Position | Audiences | — |
FILTER_VIDEO_AD_POSITION_IN_STREAM | Video Ad Position In Stream | Audiences | — |
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER | Average Impression Frequency per User | Audiences | — |
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER_7DAYS | Average Impression Frequency per User (7 days) | Audiences | — |
METRIC_BILLABLE_COST_USD | Billable Cost (USD) | Audiences | — |
METRIC_BRAND_LIFT_BASELINE_POSITIVE_RESPONSE_RATE | Brand Lift: Baseline Positive Response Rate | Audiences | — |
METRIC_BRAND_LIFT_COST_PER_LIFTED_USER | Brand Lift: Cost Per Lifted User | Audiences | — |
METRIC_BRAND_LIFT_EXPOSED_SURVEY_RESPONSES | Brand Lift: Exposed Survey Responses | Audiences | — |
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE | % Clicks Leading to Conversions | Audiences | — |
METRIC_CM360_POST_CLICK_REVENUE | CM360 Post-Click Revenue | Audiences | — |
METRIC_CM360_POST_VIEW_REVENUE | CM360 Post-View Revenue | Audiences | — |
METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY | Cookie Reach: Average Impression Frequency | Audiences | — |
METRIC_COST_PER_UNIQUE_IMPRESSION_REACH_COVIEWED_USD | Unique Reach: Cost per Unique Impression Reach (Co-Viewed) (USD) | Audiences | — |
METRIC_COST_PER_UNIQUE_IMPRESSION_REACH_USD | Unique Reach: Cost per Unique Impression Reach (USD) | Audiences | — |
METRIC_DATA_COST_USD | Data Fees (USD) | Audiences | — |
METRIC_DEMO_COMPOSITION_IMPRESSION | % Composition Impressions | Audiences | — |
METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED | % Composition Impressions (Co-Viewed) | Audiences | — |
METRIC_ENGAGEMENTS | Engagements | Audiences | — |
METRIC_ENGAGEMENT_RATE | Engagement Rate | Audiences | — |
METRIC_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE | Impressions with positive custom value | Audiences | — |
METRIC_IMPRESSION_CUSTOM_VALUE_COST | Custom impression value / cost | Audiences | — |
METRIC_IMPRESSION_LOSS_TARGETED_IMPRESSIONS | Targeted Impressions | Audiences | — |
METRIC_MEDIA_COST_ECPAPC_USD | Media Cost eCPC (PC) (USD) | Audiences | — |
METRIC_MEDIA_COST_ECPAPV_USD | Media Cost eCPC (PV) (USD) | Audiences | — |
METRIC_MEDIA_COST_ECPA_USD | Media Cost eCPA (USD) | Audiences | — |
METRIC_MEDIA_COST_ECPCV_USD | Video Media Cost eCPCV (USD) | Audiences | — |
METRIC_MEDIA_COST_ECPC_USD | Media Cost eCPC (USD) | Audiences | — |
METRIC_MEDIA_COST_ECPM_USD | Media Cost eCPM (USD) | Audiences | — |
METRIC_MEDIA_COST_USD | Media Cost (USD) | Audiences | — |
METRIC_MEDIA_COST_VIEWABLE_ECPM_USD | Media Cost Viewable eCPM (USD) | Audiences | — |
METRIC_PERCENTAGE_FROM_CURRENT_IO_GOAL | Percentage from Current IO Goal | Audiences | — |
METRIC_PERCENT_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE | % Impressions with positive custom value | Audiences | — |
METRIC_RICH_MEDIA_BACKUP_IMAGE | Backup Image | Audiences | — |
METRIC_RICH_MEDIA_ENGAGEMENTS | Rich Media Engagements | Audiences | — |
METRIC_TOTAL_MEDIA_COST_ECPAPC_USD | Total Media Cost eCPA (PC) (USD) | Audiences | — |
METRIC_TOTAL_MEDIA_COST_ECPAPV_USD | Total Media Cost eCPA (PV) (USD) | Audiences | — |
METRIC_TOTAL_MEDIA_COST_ECPA_USD | Total Media Cost eCPA (USD) | Audiences | — |
METRIC_TOTAL_MEDIA_COST_ECPCV_USD | Total Video Media Cost eCPCV (USD) | Audiences | — |
METRIC_TOTAL_MEDIA_COST_ECPC_USD | Total Media Cost eCPC (USD) | Audiences | — |
METRIC_TOTAL_MEDIA_COST_ECPM_USD | Total Media Cost eCPM (USD) | Audiences | — |
METRIC_TOTAL_MEDIA_COST_USD | Total Media Cost (USD) | Audiences | — |
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USD | Total Media Cost Viewable eCPM (USD) | Audiences | — |
METRIC_TRUEVIEW_AVERAGE_CPE_USD | Revenue eCPE (USD) | Audiences | — |
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USD | Cost / Conversion (USD) | Audiences | — |
METRIC_TRUEVIEW_ENGAGEMENTS | Engagements (YouTube) | Audiences | — |
METRIC_TRUEVIEW_ENGAGEMENT_RATE | Engagement Rate (YouTube) | Audiences | — |
METRIC_TRUEVIEW_LOST_IS_BUDGET | Lost Impression Share (Budget) | Audiences | — |
METRIC_TRUEVIEW_LOST_IS_RANK | Lost Impression Share (Rank) | Audiences | — |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY | Unique Reach: Average Impression Frequency | Audiences | — |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED | Unique Reach: Average Impression Frequency (Co-Viewed) | Audiences | — |
METRIC_UNIQUE_REACH_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY | Unique Reach: Average Viewable Impression Frequency | Audiences | — |
METRIC_UNIQUE_REACH_IMPRESSION_REACH_ADDED_WITH_CROSS_STACK_FCAP | Unique Reach: Added Impression Reach From Frequency Cap | Audiences | — |
METRIC_VIEWABLE_GROSS_RATING_POINTS | Viewable Target Rating Points | Audiences | — |
METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO | Unique Reach: Average Impression Frequency by Demo | Audiences | — |
METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO_COVIEWED | Unique Reach: Average Impression Frequency By Demo (Co-Viewed) | Audiences | — |
METRIC_VIRTUAL_PEOPLE_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY_BY_DEMO | Unique Reach: Average Viewable Impression Frequency By Demo | Audiences | — |
METRIC_WIN_LOSS_DEAL_AVAILABLE_REQUESTS | Available Requests (Deal) | Audiences | — |
METRIC_WIN_LOSS_DEAL_TARGETED_IMPRESSIONS | Targeted Impressions (Deal) | Audiences | — |
METRIC_WIN_LOSS_LINEITEM_AVAILABLE_REQUESTS | Available Requests (Line Item) | Audiences | — |
METRIC_WIN_LOSS_LINEITEM_TARGETED_IMPRESSIONS | Targeted Impressions (Line Item) | Audiences | — |
METRIC_WIN_LOSS_RATE | Win Rate | Audiences | — |
FILTER_AUDIO_FEED_TYPE_NAME | Audio Feed Type | Financial | — |
FILTER_COMMERCE_MEASUREMENT_FEE_MERCHANT_ID | Merchant ID (Commerce Measurement Fee) | Financial | — |
METRIC_ACTIVITY_REVENUE | Total Revenue | Financial | — |
METRIC_ADLINGO_FEE_USD | AdLingo Fee (USD) | Financial | — |
METRIC_COMMERCE_MEASUREMENT_FEE_USD | Commerce Measurement Fee (USD) | Financial | — |
METRIC_CPM_FEE1_USD | CPM Fee 1 (USD) | Financial | — |
METRIC_CPM_FEE2_USD | CPM Fee 2 (USD) | Financial | — |
METRIC_CPM_FEE3_USD | CPM Fee 3 (USD) | Financial | — |
METRIC_CPM_FEE4_USD | CPM Fee 4 (USD) | Financial | — |
METRIC_CPM_FEE5_USD | CPM Fee 5 (USD) | Financial | — |
METRIC_FEE10_USD | Agency Trading Desk Fee (USD) | Financial | — |
METRIC_FEE11_USD | Data Management Platform Fee (USD) | Financial | — |
METRIC_FEE12_USD | Integral Ad Science Pre-Bid Fee (USD) | Financial | — |
METRIC_FEE13_USD | DoubleVerify Pre-Bid Fee (USD) | Financial | — |
METRIC_FEE14_USD | ShopLocal Fee (USD) | Financial | — |
METRIC_FEE15_USD | TrustMetrics Fee (USD) | Financial | — |
METRIC_FEE16_USD | MediaCost Data Fee (USD) | Financial | — |
METRIC_FEE17_USD | Integral Ad Science Video Fee (USD) | Financial | — |
METRIC_FEE18_USD | MOAT Video Fee (USD) | Financial | — |
METRIC_FEE20_USD | comScore vCE in DoubleClick Fee (USD) | Financial | — |
METRIC_FEE21_USD | Scope3 Fee (USD) | Financial | — |
METRIC_FEE22_USD | Scope3 Pre-Bid Fee (USD) | Financial | — |
METRIC_FEE2_USD | Third-Party Ad Server Fee (USD) | Financial | — |
METRIC_FEE31_USD | Advanced Ad Serving Fee (USD) | Financial | — |
METRIC_FEE32_USD | Regulatory Operating Costs (USD) | Financial | — |
METRIC_FEE3_USD | DoubleVerify Fee (USD) | Financial | — |
METRIC_FEE4_USD | Adsafe Fee (USD) | Financial | — |
METRIC_FEE5_USD | AdXpose Fee (USD) | Financial | — |
METRIC_FEE6_USD | Vizu Fee (USD) | Financial | — |
METRIC_FEE7_USD | Aggregate Knowledge Fee (USD) | Financial | — |
METRIC_FEE8_USD | Teracent Fee (USD) | Financial | — |
METRIC_FEE9_USD | Evidon Fee (USD) | Financial | — |
METRIC_MEDIA_FEE1_USD | Media Fee 1 (USD) | Financial | — |
METRIC_MEDIA_FEE2_USD | Media Fee 2 (USD) | Financial | — |
METRIC_MEDIA_FEE3_USD | Media Fee 3 (USD) | Financial | — |
METRIC_MEDIA_FEE4_USD | Media Fee 4 (USD) | Financial | — |
METRIC_MEDIA_FEE5_USD | Media Fee 5 (USD) | Financial | — |
METRIC_PLATFORM_FEE_RATE | Platform Fee Rate | Financial | — |
METRIC_PLATFORM_FEE_USD | Platform Fee (USD) | Financial | — |
METRIC_PREMIUM_FEE_USD | Premium Fee (USD) | Financial | — |
METRIC_PROFIT_ECPM_USD | Profit eCPM (USD) | Financial | — |
METRIC_PROFIT_MARGIN | Profit Margin | Financial | — |
METRIC_PROFIT_USD | Profit (USD) | Financial | — |
METRIC_REVENUE_ECPAPC_USD | Revenue eCPA (PC) (USD) | Financial | — |
METRIC_REVENUE_ECPAPV_USD | Revenue eCPA (PV) (USD) | Financial | — |
METRIC_REVENUE_ECPA_USD | Revenue eCPA (USD) | Financial | — |
METRIC_REVENUE_ECPCV_USD | Video Revenue eCPCV (USD) | Financial | — |
METRIC_REVENUE_ECPC_USD | Revenue eCPC (USD) | Financial | — |
METRIC_REVENUE_ECPM_USD | Revenue eCPM (USD) | Financial | — |
METRIC_REVENUE_USD | Revenue (USD) | Financial | — |
METRIC_SCIBIDS_FEE_USD | Scibids Fee (USD) | Financial | — |
METRIC_SELLER_ID_BLOCKLIST_FEE_USD | Seller ID Blocklist Fee (USD) | Financial | — |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE | Verification Video Player Size | Video | — |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_COMPLETE | Video Player Size at Completion | Video | — |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_FIRST_QUARTILE | Video Player Size at First Quartile | Video | — |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_MID_POINT | Video Player Size at Midpoint | Video | — |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_START | Video Player Size at Start | Video | — |
FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_THIRD_QUARTILE | Video Player Size at Third Quartile | Video | — |
FILTER_VERIFICATION_VIDEO_RESIZED | Video Resized | Video | — |
FILTER_VIDEO_CONTENT_DURATION | Video Content Duration | Video | — |
FILTER_VIDEO_CONTENT_LIVE_STREAM | Video Content Live Stream | Video | — |
FILTER_VIDEO_CONTINUOUS_PLAY | Video Continuous Play | Video | — |
FILTER_VIDEO_DURATION | Video Duration | Video | — |
FILTER_VIDEO_DURATION_SECONDS | Max Video Duration | Video | — |
FILTER_VIDEO_DURATION_SECONDS_RANGE | Max Video Duration Range | Video | — |
FILTER_VIDEO_PLAYER_SIZE | Video Player Size | Video | — |
FILTER_VIDEO_RATING_TIER | Video Rating Tier | Video | — |
FILTER_VIDEO_SKIPPABLE_SUPPORT | Video Skippable Support | Video | — |
FILTER_YOUTUBE_AD_VIDEO | YouTube Ad Video | Video | — |
FILTER_YOUTUBE_AD_VIDEO_ID | YouTube Ad Video ID | Video | — |
METRIC_AUDIO_UNMUTES_VIDEO | Audio Unmutes (Video) | Video | — |
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS | Complete Views (Video) | Video | — |
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES | First-Quartile Views (Video) | Video | — |
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS | Fullscreens (Video) | Video | — |
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS | Midpoint Views (Video) | Video | — |
METRIC_RICH_MEDIA_VIDEO_MUTES | Audio Mutes (Video) | Video | — |
METRIC_RICH_MEDIA_VIDEO_PAUSES | Pauses (Video) | Video | — |
METRIC_RICH_MEDIA_VIDEO_PLAYS | Starts (Video) | Video | — |
METRIC_RICH_MEDIA_VIDEO_QR_CODE_SCANS | QR scans | Video | — |
METRIC_RICH_MEDIA_VIDEO_SKIPS | Skips (Video) | Video | — |
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES | Third-Quartile Views (Video) | Video | — |
METRIC_VIDEO_COMPLETION_RATE | Completion Rate (Video) | Video | — |
FILTER_APP_URL | App/URL | Inventory | — |
FILTER_APP_URL_EXCLUDED | App/URL Excluded | Inventory | — |
FILTER_DOMAIN | Domain | Inventory | — |
FILTER_EXCHANGE | Exchange | Inventory | — |
FILTER_EXCHANGE_CODE | Exchange Code | Inventory | — |
FILTER_EXCHANGE_ID | Exchange ID | Inventory | — |
FILTER_INVENTORY_COMMITMENT_TYPE | Inventory Commitment Type | Inventory | — |
FILTER_INVENTORY_DELIVERY_METHOD | Inventory Delivery Method | Inventory | — |
FILTER_INVENTORY_RATE_TYPE | Inventory Rate Type | Inventory | — |
FILTER_INVENTORY_SOURCE | Inventory Source ID (Legacy) | Inventory | — |
FILTER_INVENTORY_SOURCES_PERMISSIONS | Inventory Sources Permissions | Inventory | — |
FILTER_INVENTORY_SOURCE_EXTERNAL_ID | Inventory Source ID (external) | Inventory | — |
FILTER_INVENTORY_SOURCE_GROUP | Inventory Source Group | Inventory | — |
FILTER_INVENTORY_SOURCE_GROUP_ID | Inventory Source Group ID | Inventory | — |
FILTER_INVENTORY_SOURCE_ID | Inventory Source ID | Inventory | — |
FILTER_INVENTORY_SOURCE_NAME | Inventory Source | Inventory | — |
FILTER_INVENTORY_SOURCE_TYPE | Inventory Source Type | Inventory | — |
FILTER_PUBLIC_INVENTORY | Public Inventory | Inventory | — |
FILTER_SITE_ID | App/URL ID | Inventory | — |
FILTER_SUBDOMAIN | Subdomain | Inventory | — |
FILTER_CITY | City ID | Geographic | — |
FILTER_CITY_NAME | City | Geographic | — |
FILTER_COUNTRY | Country | Geographic | — |
FILTER_COUNTRY_ID | Country ID | Geographic | — |
FILTER_DMA | DMA Code | Geographic | — |
FILTER_DMA_NAME | DMA | Geographic | — |
FILTER_NIELSEN_COUNTRY_CODE | Nielsen Country Code | Geographic | — |
FILTER_REGION | Region ID | Geographic | — |
FILTER_REGION_NAME | Region | Geographic | — |
FILTER_TRUEVIEW_CITY | City (YouTube) | Geographic | — |
FILTER_TRUEVIEW_COUNTRY | Country (YouTube) | Geographic | — |
FILTER_TRUEVIEW_DMA | DMA Code (YouTube) | Geographic | — |
FILTER_TRUEVIEW_DMA_NAME | DMA (YouTube) | Geographic | — |
FILTER_TRUEVIEW_REGION | Region ID (YouTube) | Geographic | — |
FILTER_TRUEVIEW_REGION_NAME | Region (YouTube) | Geographic | — |
FILTER_TRUEVIEW_ZIPCODE | Zip Code (YouTube) | Geographic | — |
FILTER_ZIP_CODE | Zip Code ID | Geographic | — |
FILTER_ZIP_POSTAL_CODE | Zip Code | Geographic | — |