Fields Reference · Apple Ads
Apple Ads Fields List
120 fields · 0 dimensions · 0 metrics · 8 groups
BigQuery| Field name | Label | Category | Description |
|---|---|---|---|
connectedAccountId | Connected Account ID | Account | account |
connectedAccountName | Connected Account Name | Account | account |
orgId | Org ID | Account | campaign_report |
adChannelType | Ad Channel Type | Campaign | campaign_report |
adamId | Adam ID | Campaign | campaign_entity |
appAdamId | App Adam ID | Campaign | campaign_report |
appName | App Name | Campaign | campaign_report |
biddingStrategy | Bidding Strategy | Campaign | campaign_report |
billingEvent | Billing Event | Campaign | campaign_report |
budgetAmount | Budget Amount | Campaign | campaign_entity |
campaignDeleted | Campaign Deleted | Campaign | campaign_report |
campaignEndTime | Campaign End Time | Campaign | campaign_entity |
campaignId | Campaign ID | Campaign | campaign_report |
campaignModificationTime | Campaign Modification Time | Campaign | campaign_report |
campaignName | Campaign Name | Campaign | campaign_report |
campaignStartTime | Campaign Start Time | Campaign | campaign_entity |
campaignStatus | Campaign Status | Campaign | campaign_report |
countriesOrRegions | Countries or Regions | Campaign | campaign_report |
countryOrRegion | Country or Region | Campaign | campaign_report |
countryOrRegionServingStateReasons | Country Serving State Reasons | Campaign | campaign_report |
dailyBudgetAmount | Daily Budget | Campaign | campaign_report |
deviceClass | Device Class | Campaign | campaign_report |
displayStatus | Display Status | Campaign | campaign_report |
paymentModel | Payment Model | Campaign | campaign_entity |
sapinLawResponse | Sapin Law Response | Campaign | campaign_entity |
servingStateReasons | Serving State Reasons | Campaign | campaign_report |
servingStatus | Serving Status | Campaign | campaign_report |
supplySources | Ad Placement | Campaign | campaign_report |
targetCpa | Target CPA | Campaign | campaign_report |
totalBudget | Total Budget | Campaign | campaign_report |
adAdGroupId | Ad Group ID (Ad) | Ad | ad_report |
adCampaignId | Campaign ID (Ad) | Ad | ad_report |
adCreationTime | Ad Creation Time | Ad | ad_report |
adDeleted | Ad Deleted | Ad | ad_report |
adDisplayStatus | Ad Display Status | Ad | ad_report |
adId | Ad ID | Ad | ad_report |
adLanguage | Ad Language | Ad | ad_report |
adModificationTime | Ad Modification Time | Ad | ad_report |
adName | Ad Name | Ad | ad_report |
adServingStateReasons | Ad Serving State Reasons | Ad | ad_report |
adServingStatus | Ad Serving Status | Ad | ad_entity |
adStatus | Ad Status | Ad | ad_report |
creativeId | Creative ID | Ad | ad_report |
creativeType | Creative Type | Ad | ad_report |
productPageId | Product Page ID | Ad | ad_report |
avgCPM | Avg CPM | Performance | metrics |
avgCPT | Avg CPT | Performance | metrics |
impressions | Impressions | Performance | metrics |
localSpend | Spend | Performance | metrics |
tapInstallCPI | Avg CPA (Tap-Through) | Performance | metrics |
tapInstallRate | CR (Tap-Through) | Performance | metrics |
tapInstalls | Installs (Tap-Through) | Performance | metrics |
tapNewDownloads | New Downloads (Tap-Through) | Performance | metrics |
tapPreOrdersPlaced | Pre-orders (Tap-Through) | Performance | metrics |
tapRedownloads | Redownloads (Tap-Through) | Performance | metrics |
taps | Taps | Performance | metrics |
totalAvgCPI | Avg CPA (Total) | Performance | metrics |
totalInstallRate | CR (Total) | Performance | metrics |
totalInstalls | Installs (Total) | Performance | metrics |
totalNewDownloads | New Downloads (Total) | Performance | metrics |
totalPreOrdersPlaced | Pre-orders (Total) | Performance | metrics |
totalRedownloads | Redownloads (Total) | Performance | metrics |
ttr | TTR | Performance | metrics |
viewInstalls | Installs (View-Through) | Performance | metrics |
viewNewDownloads | New Downloads (View-Through) | Performance | metrics |
viewPreOrdersPlaced | Pre-orders (View-Through) | Performance | metrics |
viewRedownloads | Redownloads (View-Through) | Performance | metrics |
adGroupBiddingStrategy | Ad Group Bidding Strategy | Ad Group | ad_group_report |
adGroupCountryOrRegion | Ad Group Country or Region | Ad Group | ad_group_report |
adGroupDeleted | Ad Group Deleted | Ad Group | ad_group_report |
adGroupDeviceClass | Ad Group Device Class | Ad Group | ad_group_report |
adGroupDisplayStatus | Ad Group Display Status | Ad Group | ad_group_report |
adGroupEndTime | Ad Group End Date | Ad Group | ad_group_entity |
adGroupId | Ad Group ID | Ad Group | ad_group_report |
adGroupModificationTime | Ad Group Modification Time | Ad Group | ad_group_report |
adGroupName | Ad Group Name | Ad Group | ad_group_report |
adGroupServingStateReasons | Ad Group Serving State Reasons | Ad Group | ad_group_report |
adGroupServingStatus | Ad Group Serving Status | Ad Group | ad_group_report |
adGroupStartTime | Ad Group Start Date | Ad Group | ad_group_entity |
adGroupStatus | Ad Group Status | Ad Group | ad_group_entity |
automatedKeywordsOptIn | Search Match | Ad Group | ad_group_entity |
automatedKeywordsRequired | Automated Keywords Required | Ad Group | ad_group_report |
cpaGoal | CPA Goal | Ad Group | ad_group_report |
defaultBidAmount | Default Bid Amount | Ad Group | ad_group_report |
pricingModel | Pricing Model | Ad Group | ad_group_entity |
targetingDimensions | Targeting Dimensions | Ad Group | ad_group_entity |
bidAmount | Keyword Bid Amount | Keyword | keyword_report |
keyword | Keyword | Keyword | keyword_report |
keywordAdGroupDeleted | Ad Group Deleted (Keyword) | Keyword | keyword_report |
keywordAdGroupId | Ad Group ID (Keyword) | Keyword | keyword_report |
keywordAdGroupName | Ad Group Name (Keyword) | Keyword | keyword_report |
keywordDeleted | Keyword Deleted | Keyword | keyword_report |
keywordDisplayStatus | Keyword Display Status | Keyword | keyword_report |
keywordId | Keyword ID | Keyword | keyword_report |
keywordModificationTime | Keyword Modification Time | Keyword | keyword_report |
keywordStatus | Keyword Status | Keyword | keyword_report |
matchType | Match Type | Keyword | keyword_report |
suggestedBidAmount | Suggested Bid Amount | Keyword | keyword_report |
searchTermAdGroupDeleted | Ad Group Deleted (Search Term) | Search Term | search_term_report |
searchTermAdGroupId | Ad Group ID (Search Term) | Search Term | search_term_report |
searchTermAdGroupName | Ad Group Name (Search Term) | Search Term | search_term_report |
searchTermBidAmount | Bid Amount (Search Term) | Search Term | search_term_report |
searchTermCountryOrRegion | Country or Region (Search Term) | Search Term | search_term_report |
searchTermDeleted | Deleted (Search Term) | Search Term | search_term_report |
searchTermKeyword | Keyword (Search Term) | Search Term | search_term_report |
searchTermKeywordDisplayStatus | Keyword Display Status (Search Term) | Search Term | search_term_report |
searchTermKeywordId | Keyword ID (Search Term) | Search Term | search_term_report |
searchTermMatchType | Match Type (Search Term) | Search Term | search_term_report |
searchTermSource | Search Term Source | Search Term | search_term_report |
searchTermText | Search Term | Search Term | search_term_report |
date | Date | Date | date |
day_of_week | Day of week | Date | date |
hour | Hour of day | Date | date |
month | Month | Date | date |
quarter | Quarter | Date | date |
week | Week | Date | date |
year | Year | Date | date |
year_month | Year Month | Date | date |
year_quarter | Year Quarter | Date | date |
year_week | Year Week | Date | date |