Fields Reference · Meta Ads
Meta Ads Fields List
1391 fields · 0 dimensions · 0 metrics · 21 groups
BigQuery| Field name | Label | Category | Description |
|---|---|---|---|
frequency | Frequency | Visibility | Frequency |
full_view_impressions | Full view impressions | Visibility | Full view impressions |
full_view_reach | Full view reach | Visibility | Full view reach |
impressions | Impressions | Visibility | Impressions |
reach | Reach | Visibility | Reach |
actions_all_1d_click | Actions (All) (1 day click) | Engagement | Actions (All) |
actions_all_28d_click | Actions (All) (28 days click) | Engagement | Actions (All) |
actions_all_7d_click | Actions (All) (7 days click) | Engagement | Actions (All) |
actions_without_customs_1d_click | Actions (Without customs) (1 day click) | Engagement | Actions (Without customs) |
actions_without_customs_28d_click | Actions (Without customs) (28 days click) | Engagement | Actions (Without customs) |
actions_without_customs_7d_click | Actions (Without customs) (7 days click) | Engagement | Actions (Without customs) |
app_custom_event_1d_click | App custom event (1 day click) | Engagement | App custom event |
app_custom_event_28d_click | App custom event (28 days click) | Engagement | App custom event |
app_custom_event_7d_click | App custom event (7 days click) | Engagement | App custom event |
app_custom_event_fb_mobile_add_payment_info_1d_click | Mobile app adds of payment info (1 day click) | Engagement | Mobile app adds of payment info |
app_custom_event_fb_mobile_add_payment_info_28d_click | Mobile app adds of payment info (28 days click) | Engagement | Mobile app adds of payment info |
app_custom_event_fb_mobile_add_payment_info_7d_click | Mobile app adds of payment info (7 days click) | Engagement | Mobile app adds of payment info |
app_engagement | Desktop app engagements | Engagement | Desktop app engagements |
click_to_call_call_confirm | Estimated call confirmation clicks | Engagement | The estimated number of times the call button is clicked on a call confirmation dialogue after an ad with a call destination is clicked. |
clicks | Clicks | Engagement | Clicks |
comment | Post comments | Engagement | Post comments |
comment_1d_click | Post comments (1 day click) | Engagement | Post comments |
comment_1d_click_1d_view | Post comments (1d_click + 1d_view) | Engagement | Post comments |
comment_28d_click | Post comments (28 days click) | Engagement | Post comments |
comment_7d_click | Post comments (7 days click) | Engagement | Post comments |
ctr | CTR (All) | Engagement | CTR (All) |
custom_actions_only_1d_click | Conversions (Customs Only) (1 day click) | Engagement | Conversions (Customs Only) |
custom_actions_only_28d_click | Conversions (Customs Only) (28 days click) | Engagement | Conversions (Customs Only) |
custom_actions_only_7d_click | Conversions (Customs Only) (7 days click) | Engagement | Conversions (Customs Only) |
engagement_rate | Engagement rate % | Engagement | Engagement rate %. |
inline_link_click_ctr | CTR (Link click-through rate) | Engagement | CTR (Link click-through rate) |
inline_link_clicks | Link clicks | Engagement | Link clicks |
inline_post_engagement | Inline post engagement | Engagement | Inline post engagement |
instagram_profile_engagement | Instagram profile engagement | Engagement | Instagram profile engagement |
instant_experience_outbound_clicks | Instant experience outbound clicks | Engagement | Instant experience outbound clicks |
like_1d_click | Page likes (1 day click) | Engagement | Page likes |
like_1d_click_1d_view | Page likes (1d_click + 1d_view) | Engagement | Page likes |
like_28d_click | Page likes (28 days click) | Engagement | Page likes |
like_7d_click | Page likes (7 days click) | Engagement | Page likes |
likes | Page likes | Engagement | Page likes |
offsite_engagement | Website engagement | Engagement | Website engagement |
outbound_click | Outbound clicks | Engagement | Outbound clicks |
outbound_click_1d_click | Outbound clicks (1 day click) | Engagement | Outbound clicks |
outbound_click_1d_click_1d_view | Outbound clicks (1d_click + 1d_view) | Engagement | Outbound clicks |
outbound_click_28d_click | Outbound clicks (28 days click) | Engagement | Outbound clicks |
outbound_click_7d_click | Outbound clicks (7 days click) | Engagement | Outbound clicks |
outbound_click_through_rate | Outbound click through rate | Engagement | Outbound click through rate |
photo_view_1d_click | Photo views (1 day click) | Engagement | Photo views |
photo_view_28d_click | Photo views (28 days click) | Engagement | Photo views |
photo_view_7d_click | Photo views (7 days click) | Engagement | Photo views |
post_1d_click | Post shares (1 day click) | Engagement | Post shares |
post_28d_click | Post shares (28 days click) | Engagement | Post shares |
post_7d_click | Post shares (7 days click) | Engagement | Post shares |
store_visit_with_dwell | Store visit with dwell | Engagement | Store visit with dwell |
unique_3s_video_view | Unique three-second video views | Engagement | Unique three-second video views |
unique_action_action_landing_page_view | Unique landing page view | Engagement | Unique landing page view |
unique_action_action_link_click | Unique link clicks | Engagement | Unique link clicks |
unique_action_action_page_engagement | Unique page engagements | Engagement | Unique page engagements |
unique_action_action_post_engagement | Unique post engagements | Engagement | Unique post engagements |
unique_action_action_post_reaction | Unique post reaction | Engagement | Unique post reaction |
unique_action_app_engagement | Unique desktop app engagements | Engagement | Unique desktop app engagements |
unique_action_comment | Unique post comments | Engagement | Unique post comments |
unique_action_instagram_profile_engagement | Unique instagram profile engagements | Engagement | Unique instagram profile engagements |
unique_action_offsite_engagement | Unique website engagements | Engagement | Unique website engagements |
unique_action_outbound_click | Unique outbound clicks | Engagement | Unique outbound clicks |
unique_action_store_visit_with_dwell | Unique store visits with dwell | Engagement | Unique store visits with dwell |
unique_action_view_content_1d_click | Unique content views (1 day click) | Engagement | Unique content views |
unique_action_view_content_28d_click | Unique content views (28 days click) | Engagement | Unique content views |
unique_action_view_content_7d_click | Unique content views (7 days click) | Engagement | Unique content views |
unique_clicks | Unique clicks | Engagement | Unique clicks |
unique_inline_link_click_ctr | Unique inline link click CTR | Engagement | Unique inline link click CTR |
value_actions_without_customs_1d_click | Actions value without customs (1 day click) | Engagement | Actions value without customs |
value_actions_without_customs_28d_click | Actions value without customs (28 days click) | Engagement | Actions value without customs |
value_actions_without_customs_7d_click | Actions value without customs (7 days click) | Engagement | Actions value without customs |
value_app_custom_event_fb_mobile_add_payment_info_1d_click | Mobile app adds of payment info (1 day click) | Engagement | Mobile app adds of payment info |
value_app_custom_event_fb_mobile_add_payment_info_28d_click | Mobile app adds of payment info (28 days click) | Engagement | Mobile app adds of payment info |
value_app_custom_event_fb_mobile_add_payment_info_7d_click | Mobile app adds of payment info (7 days click) | Engagement | Mobile app adds of payment info |
value_custom_actions_only_1d_click | Actions value customs only (1 day click) | Engagement | Actions value customs only |
value_custom_actions_only_28d_click | Actions value customs only (28 days click) | Engagement | Actions value customs only |
value_custom_actions_only_7d_click | Actions value customs only (7 days click) | Engagement | Actions value customs only |
video_avg_time_watched_actions | Video average watch time | Engagement | The average time a video was played, including any time spent replaying the video for a single impression. |
video_play_actions | Video play actions | Engagement | Video play actions |
video_play_actions_1d_click | Video play actions (1 day click) | Engagement | Video play actions |
video_play_actions_1d_click_1d_view | Video play actions (1 day click + 1 day view) | Engagement | Video play actions |
video_play_actions_28d_click | Video play actions (28 days click) | Engagement | Video play actions |
video_play_actions_7d_click | Video play actions (7 days click) | Engagement | Video play actions |
video_play_curve_second_0 | Video play curve actions second: 0 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 0 seconds. |
video_play_curve_second_1 | Video play curve actions second: 1 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 1 seconds. |
video_play_curve_second_10 | Video play curve actions second: 10 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 10 seconds. |
video_play_curve_second_11 | Video play curve actions second: 11 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 11 seconds. |
video_play_curve_second_12 | Video play curve actions second: 12 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 12 seconds. |
video_play_curve_second_13 | Video play curve actions second: 13 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 13 seconds. |
video_play_curve_second_14 | Video play curve actions second: 14 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 14 seconds. |
video_play_curve_second_15_20 | Video play curve actions second: 15 – 20 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached between 15 and 20 seconds. |
video_play_curve_second_2 | Video play curve actions second: 2 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 2 seconds. |
video_play_curve_second_20_25 | Video play curve actions second: 20 – 25 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached between 20 and 25 seconds. |
video_play_curve_second_25_30 | Video play curve actions second: 25 – 30 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached between 25 and 30 seconds. |
video_play_curve_second_3 | Video play curve actions second: 3 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 3 seconds. |
video_play_curve_second_30_40 | Video play curve actions second: 30 – 40 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached between 30 and 40 seconds. |
video_play_curve_second_4 | Video play curve actions second: 4 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 4 seconds. |
video_play_curve_second_40_50 | Video play curve actions second: 40 – 50 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached between 40 and 50 seconds. |
video_play_curve_second_5 | Video play curve actions second: 5 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 5 seconds. |
video_play_curve_second_50_60 | Video play curve actions second: 50 – 60 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached between 40 and 60 seconds. |
video_play_curve_second_6 | Video play curve actions second: 6 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 6 seconds. |
video_play_curve_second_60_more | Video play curve actions second: 60 and more | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 60 and more seconds. |
video_play_curve_second_7 | Video play curve actions second: 7 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 7 seconds. |
video_play_curve_second_8 | Video play curve actions second: 8 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 8 seconds. |
video_play_curve_second_9 | Video play curve actions second: 9 | Engagement | A video-play based curve graph that illustrates the percentage of video plays that reached 9 seconds. |
view_content_1d_click | Content views (1 day click) | Engagement | Content views |
view_content_28d_click | Content views (28 days click) | Engagement | Content views |
view_content_7d_click | Content views (7 days click) | Engagement | Content views |
action_app_custom_event_fb_mobile_achievement_unlocked | Mobile app achievements unlocked | Conversion | Mobile app feature unlocks |
action_landing_page_view | Landing page views | Conversion | Landing page views |
action_landing_page_view_1d_click | Landing page views (1 day click) | Conversion | Landing page views |
action_landing_page_view_1d_click_1d_view | Landing page views (1d_click + 1d_view) | Conversion | Landing page views |
action_landing_page_view_28d_click | Landing page views (28 days click) | Conversion | Landing page views |
action_landing_page_view_7d_click | Landing page views (7 days click) | Conversion | Landing page views |
action_page_engagement | Page engagement | Conversion | Page engagement |
action_page_engagement_1d_click | Page engagement (1 day click) | Conversion | Page engagement |
action_page_engagement_1d_click_1d_view | Page engagement (1d_click + 1d_view) | Conversion | Page engagement |
action_page_engagement_28d_click | Page engagement (28 days click) | Conversion | Page engagement |
action_page_engagement_7d_click | Page engagement (7 days click) | Conversion | Page engagement |
action_post_engagement | Post engagement | Conversion | Post engagement |
action_post_engagement_1d_click | Post engagement (1 day click) | Conversion | Post engagement |
action_post_engagement_1d_click_1d_view | Post engagement (1d_click + 1d_view) | Conversion | Post engagement |
action_post_engagement_28d_click | Post engagement (28 days click) | Conversion | Post engagement |
action_post_engagement_7d_click | Post engagement (7 days click) | Conversion | Post engagement |
action_post_reaction | Post reactions | Conversion | Post reactions |
action_post_reaction_1d_click | Post reactions (1 day click) | Conversion | Post reactions |
action_post_reaction_1d_click_1d_view | Post reactions (1d_click + 1d_view) | Conversion | Post reactions |
action_post_reaction_28d_click | Post reactions (28 days click) | Conversion | Post reactions |
action_post_reaction_7d_click | Post reactions (7 days click) | Conversion | Post reactions |
action_rate | Action rate % | Conversion | Action rate %. |
action_receive_offer | Offer claims | Conversion | Offer claims |
action_subscribe | Page subscribes | Conversion | Page subscribe actions |
action_type_value | Action type value | Conversion | Action type value |
action_value | Total action value | Conversion | Total action value |
action_video_view | 3-Second Video Views | Conversion | Video plays |
add_payment_info | Adds of payment info | Conversion | Adds of payment info |
add_payment_info_1d_click | Adds of payment info (1 day click) | Conversion | Adds of payment info |
add_payment_info_1d_click_1d_view | Adds of payment info (1d_click + 1d_view) | Conversion | Adds of payment info |
add_payment_info_28d_click | Adds of payment info (28 days click) | Conversion | Adds of payment info |
add_payment_info_7d_click | Adds of payment info (7 days click) | Conversion | Adds of payment info |
add_to_cart | Adds to cart | Conversion | Adds to cart |
add_to_wishlist | Add to wishlist | Conversion | Add to wishlist |
add_to_wishlist_1d_click | Add to wishlist (1 day click) | Conversion | Add to wishlist |
add_to_wishlist_1d_click_1d_view | Add to wishlist (1d_click + 1d_view) | Conversion | Add to wishlist |
add_to_wishlist_28d_click | Add to wishlist (28 days click) | Conversion | Add to wishlist |
add_to_wishlist_7d_click | Add to wishlist (7 days click) | Conversion | Add to wishlist |
app_custom_event_fb_mobile_activate_app | Mobile app sessions | Conversion | Mobile app sessions |
app_custom_event_fb_mobile_complete_registration | Mobile app registration completed | Conversion | Mobile app registration completed |
app_custom_event_fb_mobile_initiated_checkout | Mobile app checkout initiated | Conversion | Mobile app checkout initiated_ |
app_custom_event_fb_mobile_purchase | Mobile app purchase | Conversion | Mobile app purchase |
app_custom_event_fb_mobile_purchase_1d_click | Mobile app purchase (1 day click) | Conversion | Mobile app purchase |
app_custom_event_fb_mobile_purchase_1d_click_1d_view | Mobile app purchase (1d_click + 1d_view) | Conversion | Mobile app purchase |
app_custom_event_fb_mobile_purchase_28d_click | Mobile app purchase (28 days click) | Conversion | Mobile app purchase |
app_custom_event_fb_mobile_purchase_7d_click | Mobile app purchase (7 days click) | Conversion | Mobile app purchase |
app_custom_event_fb_mobile_tutorial_completion | Mobile app tutorial completed | Conversion | Mobile app tutorial completed |
app_install | App installs | Conversion | App installs |
app_install_1d_click | App installs (1 day click) | Conversion | App installs |
app_install_1d_click_1d_view | App installs (1 day click + 1 day view) | Conversion | App installs |
app_install_28d_click | App installs (28 days click) | Conversion | App installs |
app_install_7d_click | App installs (7 days click) | Conversion | App installs |
catalog_segment_app_custom_event_fb_mobile_add_to_cart | Mobile app adds to cart (shared item) | Conversion | The number of times at least one shared item was added to a shopping cart in your partner’s mobile app that were recorded as app events and attributed to your ads |
catalog_segment_app_custom_event_fb_mobile_purchase | Mobile apps purchase (shared item) | Conversion | The number of purchases made in your partner’s mobile app that contain at least one shared item that were recorded as app events and attributed to your ads |
catalog_segment_offsite_conversion_fb_pixel_add_to_cart | Website adds to cart (shared item) | Conversion | The number of add to cart events that contain at least one shared item tracked by the pixel on your partner’s website and attributed to your ads |
catalog_segment_offsite_conversion_fb_pixel_purchase | Website purchase (shared item) | Conversion | The number of purchase events that contain at least one shared item, tracked by the pixel on your partner’s website and attributed to your ads |
catalog_segment_offsite_conversion_fb_pixel_view_content | Website content view (shared item) | Conversion | The number of view content events that contain at least one shared item, tracked by the pixel on your partner’s website and attributed to your ads |
catalog_segment_omni_add_to_cart | Omni adds to cart (shared item) | Conversion | The number of add to cart events that contain at least one shared item attributed to your ads based on information from one or more of your partner’s connected Facebook Business Tools |
catalog_segment_omni_purchase | Omni purchase (shared item) | Conversion | The number of purchase events that contain at least one shared item, based on information received from one or more of your partner’s connected Facebook Business Tools |
catalog_segment_onsite_conversion_purchase | On-Facebook purchase (shared item) | Conversion | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) that contain at least one shared item attributed to your ads based on information from one or more of your partner’s connected Facebook Business Tools |
catalog_segment_value_app_custom_event_fb_mobile_add_to_cart | Mobile apps adds to cart conversion value (shared item) | Conversion | The total value of the shared items contained in mobile app adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
catalog_segment_value_app_custom_event_fb_mobile_purchase | Mobile apps purchase conversion value (shared item) | Conversion | The total value of the shared items contained in mobile app purchases with shared items conversion, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
catalog_segment_value_mobile_purchase_roas | Mobile app purchase ROAS (shared item) | Conversion | The total return on ad spend (ROAS) from the shared items contained in mobile app purchases with shared items |
catalog_segment_value_offsite_conversion_fb_pixel_add_to_cart | Website adds to cart conversion value (shared item) | Conversion | The total value of the shared items contained in website adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
catalog_segment_value_offsite_conversion_fb_pixel_purchase | Website purchase conversion value (shared item) | Conversion | The total value of the shared items contained in website purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
catalog_segment_value_omni_add_to_cart | Omni adds to cart conversion value (shared item) | Conversion | The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog |
catalog_segment_value_omni_purchase | Omni purchase conversion value (shared item) | Conversion | The total value of the shared items contained in purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment |
catalog_segment_value_omni_purchase_roas | Omni purchase ROAS (shared item) | Conversion | The total return on ad spend (ROAS) from the purchases that contained at least one shared item, based on information received from one or more of your partner’s connected Facebook Business Tools |
catalog_segment_value_website_purchase_roas | Website purchase ROAS (shared item) | Conversion | The total return on ad spend (ROAS) from the shared items contained in website purchases with shared items |
complete_registration | Registration completed | Conversion | Registration completed |
complete_registration_1d_click | Registration completed (1 day click) | Conversion | Registration completed |
complete_registration_1d_click_1d_view | Registration completed (1d_click + 1d_view) | Conversion | Registration completed |
complete_registration_28d_click | Registration completed (28 days click) | Conversion | Registration completed |
complete_registration_7d_click | Registration completed (7 days click) | Conversion | Registration completed |
conversion_values_contact_mobile_app | Contact value (mobile app) | Conversion | The total value of contact conversions that occurred on your mobile app |
conversion_values_contact_mobile_app_1d_click | Contact value (mobile app) (1 day click) | Conversion | The total value of contact conversions that occurred on your mobile app |
conversion_values_contact_mobile_app_1d_click_1d_view | Contact value (mobile app) (1d_click + 1d_view) | Conversion | The total value of contact conversions that occurred on your mobile app |
conversion_values_contact_mobile_app_28d_click | Contact value (mobile app) (28 days click) | Conversion | The total value of contact conversions that occurred on your mobile app |
conversion_values_contact_mobile_app_7d_click | Contact value (mobile app) (7 days click) | Conversion | The total value of contact conversions that occurred on your mobile app |
conversion_values_contact_offline | Contact value (offline) | Conversion | The total value of contact conversions that occurred offline |
conversion_values_contact_offline_1d_click | Contact value (offline) (1 day click) | Conversion | The total value of contact conversions that occurred offline |
conversion_values_contact_offline_1d_click_1d_view | Contact value (offline) (1d_click + 1d_view) | Conversion | The total value of contact conversions that occurred offline |
conversion_values_contact_offline_28d_click | Contact value (offline) (28 days click) | Conversion | The total value of contact conversions that occurred offline |
conversion_values_contact_offline_7d_click | Contact value (offline) (7 days click) | Conversion | The total value of contact conversions that occurred offline |
conversion_values_contact_total | Contact value (total) | Conversion | The total value of contact conversions |
conversion_values_contact_total_1d_click | Contact value (total) (1 day click) | Conversion | The total value of contact conversions |
conversion_values_contact_total_1d_click_1d_view | Contact value (total) (1d_click + 1d_view) | Conversion | The total value of contact conversions |
conversion_values_contact_total_28d_click | Contact value (total) (28 days click) | Conversion | The total value of contact conversions |
conversion_values_contact_total_7d_click | Contact value (total) (7 days click) | Conversion | The total value of contact conversions |
conversion_values_contact_website | Contact value (website) | Conversion | The total value of contact conversions that occurred on your website |
conversion_values_contact_website_1d_click | Contact value (website) (1 day click) | Conversion | The total value of contact conversions that occurred on your website |
conversion_values_contact_website_1d_click_1d_view | Contact value (website) (1d_click + 1d_view) | Conversion | The total value of contact conversions that occurred on your website |
conversion_values_contact_website_28d_click | Contact value (website) (28 days click) | Conversion | The total value of contact conversions that occurred on your website |
conversion_values_contact_website_7d_click | Contact value (website) (7 days click) | Conversion | The total value of contact conversions that occurred on your website |
conversion_values_customize_product_mobile_app | Customize product value (mobile app) | Conversion | The total value of customize product conversions that occurred on your mobile app |
conversion_values_customize_product_mobile_app_1d_click | Customize product value (mobile app) (1 day click) | Conversion | The total value of customize product conversions that occurred on your mobile app |
conversion_values_customize_product_mobile_app_1d_click_1d_view | Customize product value (mobile app) (1d_click + 1d_view) | Conversion | The total value of customize product conversions that occurred on your mobile app |
conversion_values_customize_product_mobile_app_28d_click | Customize product value (mobile app) (28 days click) | Conversion | The total value of customize product conversions that occurred on your mobile app |
conversion_values_customize_product_mobile_app_7d_click | Customize product value (mobile app) (7 days click) | Conversion | The total value of customize product conversions that occurred on your mobile app |
conversion_values_customize_product_offline | Customize product value (offline) | Conversion | The total value of customize product conversions that occurred offline |
conversion_values_customize_product_offline_1d_click | Customize product value (offline) (1 day click) | Conversion | The total value of customize product conversions that occurred offline |
conversion_values_customize_product_offline_1d_click_1d_view | Customize product value (offline) (1d_click + 1d_view) | Conversion | The total value of customize product conversions that occurred offline |
conversion_values_customize_product_offline_28d_click | Customize product value (offline) (28 days click) | Conversion | The total value of customize product conversions that occurred offline |
conversion_values_customize_product_offline_7d_click | Customize product value (offline) (7 days click) | Conversion | The total value of customize product conversions that occurred offline |
conversion_values_customize_product_total | Customize product value (total) | Conversion | The total value of customize product conversions |
conversion_values_customize_product_total_1d_click | Customize product value (total) (1 day click) | Conversion | The total value of customize product conversions |
conversion_values_customize_product_total_1d_click_1d_view | Customize product value (total) (1d_click + 1d_view) | Conversion | The total value of customize product conversions |
conversion_values_customize_product_total_28d_click | Customize product value (total) (28 days click) | Conversion | The total value of customize product conversions |
conversion_values_customize_product_total_7d_click | Customize product value (total) (7 days click) | Conversion | The total value of customize product conversions |
conversion_values_customize_product_website | Customize product value (website) | Conversion | The total value of customize product conversions that occurred on your website |
conversion_values_customize_product_website_1d_click | Customize product value (website) (1 day click) | Conversion | The total value of customize product conversions that occurred on your website |
conversion_values_customize_product_website_1d_click_1d_view | Customize product value (website) (1d_click + 1d_view) | Conversion | The total value of customize product conversions that occurred on your website |
conversion_values_customize_product_website_28d_click | Customize product value (website) (28 days click) | Conversion | The total value of customize product conversions that occurred on your website |
conversion_values_customize_product_website_7d_click | Customize product value (website) (7 days click) | Conversion | The total value of customize product conversions that occurred on your website |
conversion_values_donate_mobile_app | Donate value (mobile app) | Conversion | The total value of donate conversions that occurred on your mobile app |
conversion_values_donate_mobile_app_1d_click | Donate value (mobile app) (1 day click) | Conversion | The total value of donate conversions that occurred on your mobile app |
conversion_values_donate_mobile_app_1d_click_1d_view | Donate value (mobile app) (1d_click + 1d_view) | Conversion | The total value of donate conversions that occurred on your mobile app |
conversion_values_donate_mobile_app_28d_click | Donate value (mobile app) (28 days click) | Conversion | The total value of donate conversions that occurred on your mobile app |
conversion_values_donate_mobile_app_7d_click | Donate value (mobile app) (7 days click) | Conversion | The total value of donate conversions that occurred on your mobile app |
conversion_values_donate_offline | Donate value (offline) | Conversion | The total value of donate conversions that occurred offline |
conversion_values_donate_offline_1d_click | Donate value (offline) (1 day click) | Conversion | The total value of donate conversions that occurred offline |
conversion_values_donate_offline_1d_click_1d_view | Donate value (offline) (1d_click + 1d_view) | Conversion | The total value of donate conversions that occurred offline |
conversion_values_donate_offline_28d_click | Donate value (offline) (28 days click) | Conversion | The total value of donate conversions that occurred offline |
conversion_values_donate_offline_7d_click | Donate value (offline) (7 days click) | Conversion | The total value of donate conversions that occurred offline |
conversion_values_donate_on_facebook | Donate value (on facebook) | Conversion | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) |
conversion_values_donate_on_facebook_1d_click | Donate value (on facebook) (1 day click) | Conversion | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) |
conversion_values_donate_on_facebook_1d_click_1d_view | Donate value (on facebook) (1d_click + 1d_view) | Conversion | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) |
conversion_values_donate_on_facebook_28d_click | Donate value (on facebook) (28 days click) | Conversion | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) |
conversion_values_donate_on_facebook_7d_click | Donate value (on facebook) (7 days click) | Conversion | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) |
conversion_values_donate_total | Donate value (total) | Conversion | The total value of donate conversions |
conversion_values_donate_total_1d_click | Donate value (total) (1 day click) | Conversion | The total value of donate conversions |
conversion_values_donate_total_1d_click_1d_view | Donate value (total) (1d_click + 1d_view) | Conversion | The total value of donate conversions |
conversion_values_donate_total_28d_click | Donate value (total) (28 days click) | Conversion | The total value of donate conversions |
conversion_values_donate_total_7d_click | Donate value (total) (7 days click) | Conversion | The total value of donate conversions |
conversion_values_donate_website | Donate value (website) | Conversion | The total value of donate conversions that occurred on your website |
conversion_values_donate_website_1d_click | Donate value (website) (1 day click) | Conversion | The total value of donate conversions that occurred on your website |
conversion_values_donate_website_1d_click_1d_view | Donate value (website) (1d_click + 1d_view) | Conversion | The total value of donate conversions that occurred on your website |
conversion_values_donate_website_28d_click | Donate value (website) (28 days click) | Conversion | The total value of donate conversions that occurred on your website |
conversion_values_donate_website_7d_click | Donate value (website) (7 days click) | Conversion | The total value of donate conversions that occurred on your website |
conversion_values_find_location_mobile_app | Find location value (mobile app) | Conversion | The total value of find location conversions that occurred on your mobile app |
conversion_values_find_location_mobile_app_1d_click | Find location value (mobile app) (1 day click) | Conversion | The total value of find location conversions that occurred on your mobile app |
conversion_values_find_location_mobile_app_1d_click_1d_view | Find location value (mobile app) (1d_click + 1d_view) | Conversion | The total value of find location conversions that occurred on your mobile app |
conversion_values_find_location_mobile_app_28d_click | Find location value (mobile app) (28 days click) | Conversion | The total value of find location conversions that occurred on your mobile app |
conversion_values_find_location_mobile_app_7d_click | Find location value (mobile app) (7 days click) | Conversion | The total value of find location conversions that occurred on your mobile app |
conversion_values_find_location_offline | Find location value (offline) | Conversion | The total value of find location conversions that occurred offline |
conversion_values_find_location_offline_1d_click | Find location value (offline) (1 day click) | Conversion | The total value of find location conversions that occurred offline |
conversion_values_find_location_offline_1d_click_1d_view | Find location value (offline) (1d_click + 1d_view) | Conversion | The total value of find location conversions that occurred offline |
conversion_values_find_location_offline_28d_click | Find location value (offline) (28 days click) | Conversion | The total value of find location conversions that occurred offline |
conversion_values_find_location_offline_7d_click | Find location value (offline) (7 days click) | Conversion | The total value of find location conversions that occurred offline |
conversion_values_find_location_total | Find location value (total) | Conversion | The total value of find location conversions |
conversion_values_find_location_total_1d_click | Find location value (total) (1 day click) | Conversion | The total value of find location conversions |
conversion_values_find_location_total_1d_click_1d_view | Find location value (total) (1d_click + 1d_view) | Conversion | The total value of find location conversions |
conversion_values_find_location_total_28d_click | Find location value (total) (28 days click) | Conversion | The total value of find location conversions |
conversion_values_find_location_total_7d_click | Find location value (total) (7 days click) | Conversion | The total value of find location conversions |
conversion_values_find_location_website | Find location value (website) | Conversion | The total value of find location conversions that occurred on your website |
conversion_values_find_location_website_1d_click | Find location value (website) (1 day click) | Conversion | The total value of find location conversions that occurred on your website |
conversion_values_find_location_website_1d_click_1d_view | Find location value (website) (1d_click + 1d_view) | Conversion | The total value of find location conversions that occurred on your website |
conversion_values_find_location_website_28d_click | Find location value (website) (28 days click) | Conversion | The total value of find location conversions that occurred on your website |
conversion_values_find_location_website_7d_click | Find location value (website) (7 days click) | Conversion | The total value of find location conversions that occurred on your website |
conversion_values_schedule_mobile_app | Schedule value (mobile app) | Conversion | The total value of schedule conversions that occurred on your mobile app. |
conversion_values_schedule_mobile_app_1d_click | Schedule value (mobile app) (1 day click) | Conversion | The total value of schedule conversions that occurred on your mobile app. |
conversion_values_schedule_mobile_app_1d_click_1d_view | Schedule value (mobile app) (1d_click + 1d_view) | Conversion | The total value of schedule conversions that occurred on your mobile app. |
conversion_values_schedule_mobile_app_28d_click | Schedule value (mobile app) (28 days click) | Conversion | The total value of schedule conversions that occurred on your mobile app. |
conversion_values_schedule_mobile_app_7d_click | Schedule value (mobile app) (7 days click) | Conversion | The total value of schedule conversions that occurred on your mobile app. |
conversion_values_schedule_offline | Schedule value (offline) | Conversion | The total value of schedule conversions that occurred offline. |
conversion_values_schedule_offline_1d_click | Schedule value (offline) (1 day click) | Conversion | The total value of schedule conversions that occurred offline. |
conversion_values_schedule_offline_1d_click_1d_view | Schedule value (offline) (1d_click + 1d_view) | Conversion | The total value of schedule conversions that occurred offline. |
conversion_values_schedule_offline_28d_click | Schedule value (offline) (28 days click) | Conversion | The total value of schedule conversions that occurred offline. |
conversion_values_schedule_offline_7d_click | Schedule value (offline) (7 days click) | Conversion | The total value of schedule conversions that occurred offline. |
conversion_values_schedule_total | Schedule value (total) | Conversion | The total value of schedule conversions. |
conversion_values_schedule_total_1d_click | Schedule value (total) (1 day click) | Conversion | The total value of schedule conversions. |
conversion_values_schedule_total_1d_click_1d_view | Schedule value (total) (1d_click + 1d_view) | Conversion | The total value of schedule conversions. |
conversion_values_schedule_total_28d_click | Schedule value (total) (28 days click) | Conversion | The total value of schedule conversions. |
conversion_values_schedule_total_7d_click | Schedule value (total) (7 days click) | Conversion | The total value of schedule conversions. |
conversion_values_schedule_website | Schedule value (website) | Conversion | The total value of schedule conversions that occurred on your website. |
conversion_values_schedule_website_1d_click | Schedule value (website) (1 day click) | Conversion | The total value of schedule conversions that occurred on your website. |
conversion_values_schedule_website_1d_click_1d_view | Schedule value (website) (1d_click + 1d_view) | Conversion | The total value of schedule conversions that occurred on your website. |
conversion_values_schedule_website_28d_click | Schedule value (website) (28 days click) | Conversion | The total value of schedule conversions that occurred on your website. |
conversion_values_schedule_website_7d_click | Schedule value (website) (7 days click) | Conversion | The total value of schedule conversions that occurred on your website. |
conversion_values_start_trial_mobile_app | Start trial value (mobile app) | Conversion | The total value of start trial conversions that occurred on your mobile app |
conversion_values_start_trial_mobile_app_1d_click | Start trial value (mobile app) (1 day click) | Conversion | The total value of start trial conversions that occurred on your mobile app |
conversion_values_start_trial_mobile_app_1d_click_1d_view | Start trial value (mobile app) (1d_click + 1d_view) | Conversion | The total value of start trial conversions that occurred on your mobile app |
conversion_values_start_trial_mobile_app_28d_click | Start trial value (mobile app) (28 days click) | Conversion | The total value of start trial conversions that occurred on your mobile app |
conversion_values_start_trial_mobile_app_7d_click | Start trial value (mobile app) (7 days click) | Conversion | The total value of start trial conversions that occurred on your mobile app |
conversion_values_start_trial_offline | Start trial value (offline) | Conversion | The total value of start trial conversions that occurred offline |
conversion_values_start_trial_offline_1d_click | Start trial value (offline) (1 day click) | Conversion | The total value of start trial conversions that occurred offline |
conversion_values_start_trial_offline_1d_click_1d_view | Start trial value (offline) (1d_click + 1d_view) | Conversion | The total value of start trial conversions that occurred offline |
conversion_values_start_trial_offline_28d_click | Start trial value (offline) (28 days click) | Conversion | The total value of start trial conversions that occurred offline |
conversion_values_start_trial_offline_7d_click | Start trial value (offline) (7 days click) | Conversion | The total value of start trial conversions that occurred offline |
conversion_values_start_trial_total | Start trial value (total) | Conversion | The total value of start trial conversions |
conversion_values_start_trial_total_1d_click | Start trial value (total) (1 day click) | Conversion | The total value of start trial conversions |
conversion_values_start_trial_total_1d_click_1d_view | Start trial value (total) (1d_click + 1d_view) | Conversion | The total value of start trial conversions |
conversion_values_start_trial_total_28d_click | Start trial value (total) (28 days click) | Conversion | The total value of start trial conversions |
conversion_values_start_trial_total_7d_click | Start trial value (total) (7 days click) | Conversion | The total value of start trial conversions |
conversion_values_start_trial_website | Start trial value (website) | Conversion | The total value of start trial conversions that occurred on your website |
conversion_values_start_trial_website_1d_click | Start trial value (website) (1 day click) | Conversion | The total value of start trial conversions that occurred on your website |
conversion_values_start_trial_website_1d_click_1d_view | Start trial value (website) (1d_click + 1d_view) | Conversion | The total value of start trial conversions that occurred on your website |
conversion_values_start_trial_website_28d_click | Start trial value (website) (28 days click) | Conversion | The total value of start trial conversions that occurred on your website |
conversion_values_start_trial_website_7d_click | Start trial value (website) (7 days click) | Conversion | The total value of start trial conversions that occurred on your website |
conversion_values_submit_application_mobile_app | Submit application value (mobile app) | Conversion | The total value of submit application conversions that occurred on your mobile app |
conversion_values_submit_application_mobile_app_1d_click | Submit application value (mobile app) (1 day click) | Conversion | The total value of submit application conversions that occurred on your mobile app |
conversion_values_submit_application_mobile_app_1d_click_1d_view | Submit application value (mobile app) (1d_click + 1d_view) | Conversion | The total value of submit application conversions that occurred on your mobile app |
conversion_values_submit_application_mobile_app_28d_click | Submit application value (mobile app) (28 days click) | Conversion | The total value of submit application conversions that occurred on your mobile app |
conversion_values_submit_application_mobile_app_7d_click | Submit application value (mobile app) (7 days click) | Conversion | The total value of submit application conversions that occurred on your mobile app |
conversion_values_submit_application_offline | Submit application value (offline) | Conversion | The total value of submit application conversions that occurred offline |
conversion_values_submit_application_offline_1d_click | Submit application value (offline) (1 day click) | Conversion | The total value of submit application conversions that occurred offline |
conversion_values_submit_application_offline_1d_click_1d_view | Submit application value (offline) (1d_click + 1d_view) | Conversion | The total value of submit application conversions that occurred offline |
conversion_values_submit_application_offline_28d_click | Submit application value (offline) (28 days click) | Conversion | The total value of submit application conversions that occurred offline |
conversion_values_submit_application_offline_7d_click | Submit application value (offline) (7 days click) | Conversion | The total value of submit application conversions that occurred offline |
conversion_values_submit_application_on_facebook | Submit application values (on Facebook) | Conversion | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) |
conversion_values_submit_application_on_facebook_1d_click | Submit application values (on Facebook) (1 day click) | Conversion | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) |
conversion_values_submit_application_on_facebook_1d_click_1d_view | Submit application values (on Facebook) (1d_click + 1d_view) | Conversion | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) |
conversion_values_submit_application_on_facebook_28d_click | Submit application values (on Facebook) (28 days click) | Conversion | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) |
conversion_values_submit_application_on_facebook_7d_click | Submit application values (on Facebook) (7 days click) | Conversion | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) |
conversion_values_submit_application_total | Submit application value (total) | Conversion | The total value of applications submitted tracked with the conversions objective |
conversion_values_submit_application_total_1d_click | Submit application value (total) (1 day click) | Conversion | The total value of applications submitted tracked with the conversions objective |
conversion_values_submit_application_total_1d_click_1d_view | Submit application value (total) (1d_click + 1d_view) | Conversion | The total value of applications submitted tracked with the conversions objective |
conversion_values_submit_application_total_28d_click | Submit application value (total) (28 days click) | Conversion | The total value of applications submitted tracked with the conversions objective |
conversion_values_submit_application_total_7d_click | Submit application value (total) (7 days click) | Conversion | The total value of applications submitted tracked with the conversions objective |
conversion_values_submit_application_website | Submit application value (website) | Conversion | The total value of submit application conversions that occurred on your website |
conversion_values_submit_application_website_1d_click | Submit application value (website) (1 day click) | Conversion | The total value of submit application conversions that occurred on your website |
conversion_values_submit_application_website_1d_click_1d_view | Submit application value (website) (1d_click + 1d_view) | Conversion | The total value of submit application conversions that occurred on your website |
conversion_values_submit_application_website_28d_click | Submit application value (website) (28 days click) | Conversion | The total value of submit application conversions that occurred on your website |
conversion_values_submit_application_website_7d_click | Submit application value (website) (7 days click) | Conversion | The total value of submit application conversions that occurred on your website |
conversion_values_subscribe_mobile_app | Subscribe value (mobile app) | Conversion | The total value of subscribe conversions on your mobile app |
conversion_values_subscribe_mobile_app_1d_click | Subscribe value (mobile app) (1 day click) | Conversion | The total value of subscribe conversions on your mobile app |
conversion_values_subscribe_mobile_app_1d_click_1d_view | Subscribe value (mobile app) (1d_click + 1d_view) | Conversion | The total value of subscribe conversions on your mobile app |
conversion_values_subscribe_mobile_app_28d_click | Subscribe value (mobile app) (28 days click) | Conversion | The total value of subscribe conversions on your mobile app |
conversion_values_subscribe_mobile_app_7d_click | Subscribe value (mobile app) (7 days click) | Conversion | The total value of subscribe conversions on your mobile app |
conversion_values_subscribe_offline | Subscribe value (offline) | Conversion | The total value of subscribe conversions that occurred offline |
conversion_values_subscribe_offline_1d_click | Subscribe value (offline) (1 day click) | Conversion | The total value of subscribe conversions that occurred offline |
conversion_values_subscribe_offline_1d_click_1d_view | Subscribe value (offline) (1d_click + 1d_view) | Conversion | The total value of subscribe conversions that occurred offline |
conversion_values_subscribe_offline_28d_click | Subscribe value (offline) (28 days click) | Conversion | The total value of subscribe conversions that occurred offline |
conversion_values_subscribe_offline_7d_click | Subscribe value (offline) (7 days click) | Conversion | The total value of subscribe conversions that occurred offline |
conversion_values_subscribe_total | Subscribe value (total) | Conversion | The total value of subscribe conversions |
conversion_values_subscribe_total_1d_click | Subscribe value (total) (1 day click) | Conversion | The total value of subscribe conversions |
conversion_values_subscribe_total_1d_click_1d_view | Subscribe value (total) (1d_click + 1d_view) | Conversion | The total value of subscribe conversions |
conversion_values_subscribe_total_28d_click | Subscribe value (total) (28 days click) | Conversion | The total value of subscribe conversions |
conversion_values_subscribe_total_7d_click | Subscribe value (total) (7 days click) | Conversion | The total value of subscribe conversions |
conversion_values_subscribe_website | Subscribe value (website) | Conversion | The total value of subscribe conversions that occurred on your website |
conversion_values_subscribe_website_1d_click | Subscribe value (website) (1 day click) | Conversion | The total value of subscribe conversions that occurred on your website |
conversion_values_subscribe_website_1d_click_1d_view | Subscribe value (website) (1d_click + 1d_view) | Conversion | The total value of subscribe conversions that occurred on your website |
conversion_values_subscribe_website_28d_click | Subscribe value (website) (28 days click) | Conversion | The total value of subscribe conversions that occurred on your website |
conversion_values_subscribe_website_7d_click | Subscribe value (website) (7 days click) | Conversion | The total value of subscribe conversions that occurred on your website |
conversions_ad_click_mobile_app | Ad click (mobile app) | Conversion | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_ad_click_mobile_app_1d_click | Ad click (mobile app) (1 day click) | Conversion | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_ad_click_mobile_app_1d_click_1d_view | Ad click (mobile app) (1d_click + 1d_view) | Conversion | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_ad_click_mobile_app_28d_click | Ad click (mobile app) (28 days click) | Conversion | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_ad_click_mobile_app_7d_click | Ad click (mobile app) (7 days click) | Conversion | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_ad_impression_mobile_app | Ad impression (mobile app) | Conversion | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_ad_impression_mobile_app_1d_click | Ad impression (mobile app) (1 day click) | Conversion | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_ad_impression_mobile_app_1d_click_1d_view | Ad impression (mobile app) (1d_click + 1d_view) | Conversion | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_ad_impression_mobile_app_28d_click | Ad impression (mobile app) (28 days click) | Conversion | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_ad_impression_mobile_app_7d_click | Ad impression (mobile app) (7 days click) | Conversion | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_all | Conversions (All with customs) | Conversion | Conversions (All with customs) |
conversions_contact_mobile_app | Contact (mobile app) | Conversion | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_contact_mobile_app_1d_click | Contact (mobile app) (1 day click) | Conversion | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_contact_mobile_app_1d_click_1d_view | Contact (mobile app) (1d_click + 1d_view) | Conversion | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_contact_mobile_app_28d_click | Contact (mobile app) (28 days click) | Conversion | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_contact_mobile_app_7d_click | Contact (mobile app) (7 days click) | Conversion | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_contact_offline | Contact (offline) | Conversion | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_contact_offline_1d_click | Contact (offline) (1 day click) | Conversion | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_contact_offline_1d_click_1d_view | Contact (offline) (1d_click + 1d_view) | Conversion | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_contact_offline_28d_click | Contact (offline) (28 days click) | Conversion | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_contact_offline_7d_click | Contact (offline) (7 days click) | Conversion | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_contact_total | Contact (total) | Conversion | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_contact_total_1d_click | Contact (total) (1 day click) | Conversion | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_contact_total_1d_click_1d_view | Contact (total) (1d_click + 1d_view) | Conversion | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_contact_total_28d_click | Contact (total) (28 days click) | Conversion | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_contact_total_7d_click | Contact (total) (7 days click) | Conversion | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_contact_website | Contact (website) | Conversion | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_contact_website_1d_click | Contact (website) (1 day click) | Conversion | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_contact_website_1d_click_1d_view | Contact (website) (1d_click + 1d_view) | Conversion | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_contact_website_28d_click | Contact (website) (28 days click) | Conversion | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_contact_website_7d_click | Contact (website) (7 days click) | Conversion | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_customize_product_mobile_app | Customize product (mobile app) | Conversion | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_customize_product_mobile_app_1d_click | Customize product (mobile app) (1 day click) | Conversion | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_customize_product_mobile_app_1d_click_1d_view | Customize product (mobile app) (1d_click + 1d_view) | Conversion | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_customize_product_mobile_app_28d_click | Customize product (mobile app) (28 days click) | Conversion | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_customize_product_mobile_app_7d_click | Customize product (mobile app) (7 days click) | Conversion | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_customize_product_offline | Customize product (offline) | Conversion | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_customize_product_offline_1d_click | Customize product (offline) (1 day click) | Conversion | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_customize_product_offline_1d_click_1d_view | Customize product (offline) (1d_click + 1d_view) | Conversion | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_customize_product_offline_28d_click | Customize product (offline) (28 days click) | Conversion | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_customize_product_offline_7d_click | Customize product (offline) (7 days click) | Conversion | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_customize_product_total | Customize product (total) | Conversion | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_customize_product_total_1d_click | Customize product (total) (1 day click) | Conversion | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_customize_product_total_1d_click_1d_view | Customize product (total) (1d_click + 1d_view) | Conversion | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_customize_product_total_28d_click | Customize product (total) (28 days click) | Conversion | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_customize_product_total_7d_click | Customize product (total) (7 days click) | Conversion | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_customize_product_website | Customize product (website) | Conversion | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_customize_product_website_1d_click | Customize product (website) (1 day click) | Conversion | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_customize_product_website_1d_click_1d_view | Customize product (website) (1d_click + 1d_view) | Conversion | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_customize_product_website_28d_click | Customize product (website) (28 days click) | Conversion | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_customize_product_website_7d_click | Customize product (website) (7 days click) | Conversion | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_donate_mobile_app | Donate (mobile app) | Conversion | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_donate_mobile_app_1d_click | Donate (mobile app) (1 day click) | Conversion | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_donate_mobile_app_1d_click_1d_view | Donate (mobile app) (1d_click + 1d_view) | Conversion | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_donate_mobile_app_28d_click | Donate (mobile app) (28 days click) | Conversion | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_donate_mobile_app_7d_click | Donate (mobile app) (7 days click) | Conversion | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_donate_offline | Donate (offline) | Conversion | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_donate_offline_1d_click | Donate (offline) (1 day click) | Conversion | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_donate_offline_1d_click_1d_view | Donate (offline) (1d_click + 1d_view) | Conversion | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_donate_offline_28d_click | Donate (offline) (28 days click) | Conversion | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_donate_offline_7d_click | Donate (offline) (7 days click) | Conversion | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_donate_on_facebook | Donate (on facebook) | Conversion | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
conversions_donate_on_facebook_1d_click | Donate (on facebook) (1 day click) | Conversion | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
conversions_donate_on_facebook_1d_click_1d_view | Donate (on facebook) (1d_click + 1d_view) | Conversion | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
conversions_donate_on_facebook_28d_click | Donate (on facebook) (28 days click) | Conversion | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
conversions_donate_on_facebook_7d_click | Donate (on facebook) (7 days click) | Conversion | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
conversions_donate_total | Donate (total) | Conversion | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_donate_total_1d_click | Donate (total) (1 day click) | Conversion | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_donate_total_1d_click_1d_view | Donate (total) (1d_click + 1d_view) | Conversion | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_donate_total_28d_click | Donate (total) (28 days click) | Conversion | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_donate_total_7d_click | Donate (total) (7 days click) | Conversion | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_donate_website | Donate (website) | Conversion | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_donate_website_1d_click | Donate (website) (1 day click) | Conversion | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_donate_website_1d_click_1d_view | Donate (website) (1d_click + 1d_view) | Conversion | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_donate_website_28d_click | Donate (website) (28 days click) | Conversion | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_donate_website_7d_click | Donate (website) (7 days click) | Conversion | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_find_location_mobile_app | Find location (mobile app) | Conversion | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_find_location_mobile_app_1d_click | Find location (mobile app) (1 day click) | Conversion | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_find_location_mobile_app_1d_click_1d_view | Find location (mobile app) (1d_click + 1d_view) | Conversion | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_find_location_mobile_app_28d_click | Find location (mobile app) (28 days click) | Conversion | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_find_location_mobile_app_7d_click | Find location (mobile app) (7 days click) | Conversion | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_find_location_offline | Find location (offline) | Conversion | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_find_location_offline_1d_click | Find location (offline) (1 day click) | Conversion | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_find_location_offline_1d_click_1d_view | Find location (offline) (1d_click + 1d_view) | Conversion | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_find_location_offline_28d_click | Find location (offline) (28 days click) | Conversion | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_find_location_offline_7d_click | Find location (offline) (7 days click) | Conversion | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_find_location_total | Find location (total) | Conversion | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_find_location_total_1d_click | Find location (total) (1 day click) | Conversion | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_find_location_total_1d_click_1d_view | Find location (total) (1d_click + 1d_view) | Conversion | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_find_location_total_28d_click | Find location (total) (28 days click) | Conversion | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_find_location_total_7d_click | Find location (total) (7 days click) | Conversion | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_find_location_website | Find location (website) | Conversion | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_find_location_website_1d_click | Find location (website) (1 day click) | Conversion | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_find_location_website_1d_click_1d_view | Find location (website) (1d_click + 1d_view) | Conversion | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_find_location_website_28d_click | Find location (website) (28 days click) | Conversion | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_find_location_website_7d_click | Find location (website) (7 days click) | Conversion | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_schedule_mobile_app | Schedule (mobile app) | Conversion | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. |
conversions_schedule_mobile_app_1d_click | Schedule (mobile app) (1 day click) | Conversion | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. |
conversions_schedule_mobile_app_1d_click_1d_view | Schedule (mobile app) (1d_click + 1d_view) | Conversion | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. |
conversions_schedule_mobile_app_28d_click | Schedule (mobile app) (28 days click) | Conversion | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. |
conversions_schedule_mobile_app_7d_click | Schedule (mobile app) (7 days click) | Conversion | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. |
conversions_schedule_offline | Schedule (offline) | Conversion | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. |
conversions_schedule_offline_1d_click | Schedule (offline) (1 day click) | Conversion | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. |
conversions_schedule_offline_1d_click_1d_view | Schedule (offline) (1d_click + 1d_view) | Conversion | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. |
conversions_schedule_offline_28d_click | Schedule (offline) (28 days click) | Conversion | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. |
conversions_schedule_offline_7d_click | Schedule (offline) (7 days click) | Conversion | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. |
conversions_schedule_total | Schedule (total) | Conversion | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
conversions_schedule_total_1d_click | Schedule (total) (1 day click) | Conversion | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
conversions_schedule_total_1d_click_1d_view | Schedule (total) (1d_click + 1d_view) | Conversion | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
conversions_schedule_total_28d_click | Schedule (total) (28 days click) | Conversion | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
conversions_schedule_total_7d_click | Schedule (total) (7 days click) | Conversion | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
conversions_schedule_website | Schedule (website) | Conversion | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. |
conversions_schedule_website_1d_click | Schedule (website) (1 day click) | Conversion | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. |
conversions_schedule_website_1d_click_1d_view | Schedule (website) (1d_click + 1d_view) | Conversion | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. |
conversions_schedule_website_28d_click | Schedule (website) (28 days click) | Conversion | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. |
conversions_schedule_website_7d_click | Schedule (website) (7 days click) | Conversion | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. |
conversions_start_trial_mobile_app | Start trial (mobile app) | Conversion | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_start_trial_mobile_app_1d_click | Start trial (mobile app) (1 day click) | Conversion | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_start_trial_mobile_app_1d_click_1d_view | Start trial (mobile app) (1d_click + 1d_view) | Conversion | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_start_trial_mobile_app_28d_click | Start trial (mobile app) (28 days click) | Conversion | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_start_trial_mobile_app_7d_click | Start trial (mobile app) (7 days click) | Conversion | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_start_trial_offline | Start trial (offline) | Conversion | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_start_trial_offline_1d_click | Start trial (offline) (1 day click) | Conversion | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_start_trial_offline_1d_click_1d_view | Start trial (offline) (1d_click + 1d_view) | Conversion | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_start_trial_offline_28d_click | Start trial (offline) (28 days click) | Conversion | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_start_trial_offline_7d_click | Start trial (offline) (7 days click) | Conversion | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_start_trial_total | Start trial (total) | Conversion | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_start_trial_total_1d_click | Start trial (total) (1 day click) | Conversion | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_start_trial_total_1d_click_1d_view | Start trial (total) (1d_click + 1d_view) | Conversion | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_start_trial_total_28d_click | Start trial (total) (28 days click) | Conversion | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_start_trial_total_7d_click | Start trial (total) (7 days click) | Conversion | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_start_trial_website | Start trial (website) | Conversion | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_start_trial_website_1d_click | Start trial (website) (1 day click) | Conversion | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_start_trial_website_1d_click_1d_view | Start trial (website) (1d_click + 1d_view) | Conversion | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_start_trial_website_28d_click | Start trial (website) (28 days click) | Conversion | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_start_trial_website_7d_click | Start trial (website) (7 days click) | Conversion | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_submit_application_mobile_app | Submit application (mobile app) | Conversion | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_submit_application_mobile_app_1d_click | Submit application (mobile app) (1 day click) | Conversion | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_submit_application_mobile_app_1d_click_1d_view | Submit application (mobile app) (1d_click + 1d_view) | Conversion | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_submit_application_mobile_app_28d_click | Submit application (mobile app) (28 days click) | Conversion | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_submit_application_mobile_app_7d_click | Submit application (mobile app) (7 days click) | Conversion | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK |
conversions_submit_application_offline | Submit application (offline) | Conversion | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_submit_application_offline_1d_click | Submit application (offline) (1 day click) | Conversion | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_submit_application_offline_1d_click_1d_view | Submit application (offline) (1d_click + 1d_view) | Conversion | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_submit_application_offline_28d_click | Submit application (offline) (28 days click) | Conversion | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_submit_application_offline_7d_click | Submit application (offline) (7 days click) | Conversion | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set |
conversions_submit_application_on_facebook | Submit application (on Facebook) | Conversion | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
conversions_submit_application_on_facebook_1d_click | Submit application (on Facebook) (1 day click) | Conversion | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
conversions_submit_application_on_facebook_1d_click_1d_view | Submit application (on Facebook) (1d_click + 1d_view) | Conversion | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
conversions_submit_application_on_facebook_28d_click | Submit application (on Facebook) (28 days click) | Conversion | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
conversions_submit_application_on_facebook_7d_click | Submit application (on Facebook) (7 days click) | Conversion | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads |
conversions_submit_application_total | Submit application (total) | Conversion | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_submit_application_total_1d_click | Submit application (total) (1 day click) | Conversion | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_submit_application_total_1d_click_1d_view | Submit application (total) (1d_click + 1d_view) | Conversion | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_submit_application_total_28d_click | Submit application (total) (28 days click) | Conversion | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_submit_application_total_7d_click | Submit application (total) (7 days click) | Conversion | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools |
conversions_submit_application_website | Submit application (website) | Conversion | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_submit_application_website_1d_click | Submit application (website) (1 day click) | Conversion | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_submit_application_website_1d_click_1d_view | Submit application (website) (1d_click + 1d_view) | Conversion | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_submit_application_website_28d_click | Submit application (website) (28 days click) | Conversion | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_submit_application_website_7d_click | Submit application (website) (7 days click) | Conversion | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel |
conversions_without_customs | Conversions (Without customs) | Conversion | Conversions (Without customs) |
conversions_without_customs_1d_click | Conversions (Without customs) (1 day click) | Conversion | Conversions (Without customs) |
conversions_without_customs_1d_click_1d_view | Conversions (Without customs) (1d_click + 1d_view) | Conversion | Conversions (Without customs) |
conversions_without_customs_28d_click | Conversions (Without customs) (28 days click) | Conversion | Conversions (Without customs) |
conversions_without_customs_7d_click | Conversions (Without customs) (7 days click) | Conversion | Conversions (Without customs) |
cost_per_app_install | Cost per app install | Conversion | Cost per app install |
cost_per_conversion | Cost per conversion | Conversion | Cost per conversion |
cost_per_conversion_ad_click_mobile_app | Cost per Ad click (mobile app) | Conversion | The average cost for an in-app ad click from your Facebook ads |
cost_per_conversion_ad_impression_mobile_app | Cost per Ad impression (mobile app) | Conversion | The average cost for 1,000 in-app ad impressions |
cost_per_conversion_contact_total | Cost per Contact | Conversion | The average cost of each contact |
cost_per_conversion_customize_product_total | Cost per Customize product | Conversion | The average cost of each customize product |
cost_per_conversion_donate_total | Cost per Donate | Conversion | The average cost of each donate |
cost_per_conversion_find_location_total | Cost per Find location | Conversion | The average cost of each find location |
cost_per_conversion_schedule_total | Cost per Schedule | Conversion | The average cost of each schedule. |
cost_per_conversion_start_trial_total | Cost per Start trial | Conversion | The average cost of each start trial |
cost_per_conversion_submit_application_total | Cost per Submit application | Conversion | The average cost of each submit application |
cost_per_conversion_subscribe_total | Cost per Subscribe | Conversion | The average cost of each subscription |
cost_per_desktop_app_install | Cost per desktop app install | Conversion | Cost per desktop app install |
cost_per_direct_lead_formula | Cost per Direct Lead | Conversion | Cost per Offline website leads plus Facebook leads |
cost_per_lead | CPL (Cost per lead) | Conversion | CPL (Cost per lead) |
cost_per_mobile_app_checkout_initiated | Cost per mobile app checkout initiated | Conversion | Cost per mobile app checkout initiated |
cost_per_mobile_app_install | Cost per mobile app install | Conversion | Cost per mobile app install |
cost_per_mobile_app_purchase | Cost per mobile app purchase | Conversion | Cost per mobile app purchase |
cost_per_mobile_app_registration_completed | Cost per mobile app registration completed | Conversion | Cost per mobile app registration completed |
cost_per_mobile_app_tutorial_completed | Cost per mobile app tutorial completed | Conversion | Cost per mobile app tutorial completed |
cost_per_offsite_conversion | Cost per website conversion | Conversion | Cost per website conversion |
cost_per_offsite_conversion_fb_pixel_add_payment_info | Cost per website add of payment info | Conversion | Cost per website add of payment info |
cost_per_offsite_conversion_fb_pixel_add_to_cart | Cost per offsite conversion Adds To Cart | Conversion | Cost per Adds To Cart |
cost_per_offsite_conversion_fb_pixel_add_to_wishlist | Cost per website add to wishlist | Conversion | Cost per website add to wishlist |
cost_per_offsite_conversion_fb_pixel_complete_registration | Cost per website registration completed | Conversion | Cost per website registration completed |
cost_per_offsite_conversion_fb_pixel_custom | Cost per website custom conversion | Conversion | Cost per website custom conversion |
cost_per_offsite_conversion_fb_pixel_initiate_checkout | Cost per website checkout initiated | Conversion | Cost per website checkout initiated |
cost_per_offsite_conversion_fb_pixel_lead | Cost per website lead | Conversion | Cost per website lead |
cost_per_offsite_conversion_fb_pixel_purchase | Cost per website purchase | Conversion | Cost per website purchase |
cost_per_offsite_conversion_fb_pixel_search | Cost per website search | Conversion | Cost per website search |
cost_per_offsite_conversion_fb_pixel_view_content | Cost per website content views | Conversion | Cost per website content views |
cost_per_omni_activate_app | Cost per omni activate app | Conversion | Cost per omni activate app |
cost_per_omni_app_install | Cost per omni app install | Conversion | Cost per omni app install |
cost_per_omni_complete_registration | Cost per omni complete registration | Conversion | Cost per omni complete registration |
cost_per_omni_initiated_checkout | Cost per omni initiated checkout | Conversion | Cost per omni initiated checkout |
cost_per_omni_purchase | Cost per omni purchase | Conversion | Cost per omni purchase |
cost_per_omni_tutorial_completion | Cost per omni tutorial completion | Conversion | Cost per omni tutorial completion |
cost_per_onsite_conversion_flow_complete | Cost per workflow completion on Facebook | Conversion | Cost per workflow completion on Facebook. |
cost_per_onsite_conversion_lead_grouped | Cost per on-Facebook lead | Conversion | Cost per on-Facebook lead. |
cost_per_onsite_conversion_purchase | Cost per on-Facebook purchase | Conversion | Cost per on-Facebook purchase. |
cost_per_purchase | Cost per purchase | Conversion | Cost per purchase |
cost_per_unique_conversion | Cost per unique conversion | Conversion | Cost per unique conversion |
cost_per_unique_desktop_app_install | Cost per unique desktop app install | Conversion | Cost per unique desktop app install |
cost_per_unique_mobile_app_checkout_initiated | Cost per unique mobile app checkout initiated | Conversion | Cost per unique mobile app checkout initiated |
cost_per_unique_mobile_app_install | Cost per unique mobile app install | Conversion | Cost per unique mobile app install |
cost_per_unique_mobile_app_purchase | Cost per unique mobile app purchase | Conversion | Cost per unique mobile app purchase |
cost_per_unique_mobile_app_registration_completed | Cost per unique mobile app registration completed | Conversion | Cost per unique mobile app registration completed |
cost_per_unique_mobile_app_tutorial_completed | Cost per unique mobile app tutorial completed | Conversion | Cost per unique mobile app tutorial completed |
direct_lead_formula | Direct Leads | Conversion | Offline website leads plus Facebook leads |
initiate_checkout | Checkout initiated | Conversion | Checkout initiated |
initiate_checkout_1d_click | Checkout initiated (1 day click) | Conversion | Checkout initiated |
initiate_checkout_1d_click_1d_view | Checkout initiated (1d_click + 1d_view) | Conversion | Checkout initiated |
initiate_checkout_28d_click | Checkout initiated (28 days click) | Conversion | Checkout initiated |
initiate_checkout_7d_click | Checkout initiated (7 days click) | Conversion | Checkout initiated |
lead | Leads | Conversion | Leads |
lead_1d_click | Leads (1 day click) | Conversion | Leads |
lead_1d_click_1d_view | Leads (1d_click + 1d_view) | Conversion | Leads |
lead_28d_click | Leads (28 days click) | Conversion | Leads |
lead_7d_click | Leads (7 days click) | Conversion | Leads |
lead_form_submission_rate | Lead Form Submission Rate | Conversion | Lead form submission rate |
mobile_app_install | Mobile app install | Conversion | Mobile app install |
mobile_app_install_1d_click | Mobile app install (1 day click) | Conversion | Mobile app install |
mobile_app_install_1d_click_1d_view | Mobile app install (1d_click + 1d_view) | Conversion | Mobile app install |
mobile_app_install_28d_click | Mobile app install (28 days click) | Conversion | Mobile app install |
mobile_app_install_7d_click | Mobile app install (7 days click) | Conversion | Mobile app install |
mobile_app_purchase_roas | Mobile app purchase ROAS | Conversion | Mobile app purchase ROAS |
mobile_app_purchase_roas_1d_click | Mobile app purchase ROAS (1 day click) | Conversion | Mobile app purchase ROAS |
mobile_app_purchase_roas_1d_click_1d_view | Mobile app purchase ROAS (1d_click + 1d_view) | Conversion | Mobile app purchase ROAS |
mobile_app_purchase_roas_28d_click | Mobile app purchase ROAS (28 days click) | Conversion | Mobile app purchase ROAS |
mobile_app_purchase_roas_7d_click | Mobile app purchase ROAS (7 days click) | Conversion | Mobile app purchase ROAS |
offline_conversion_add_payment_info | Offline adds of payment info | Conversion | Offline adds of payment info |
offline_conversion_add_payment_info_1d_click | Offline adds of payment info (1 day click) | Conversion | Offline adds of payment info |
offline_conversion_add_payment_info_1d_click_1d_view | Offline adds of payment info (1d_click + 1d_view) | Conversion | Offline adds of payment info |
offline_conversion_add_payment_info_28d_click | Offline adds of payment info (28 days click) | Conversion | Offline adds of payment info |
offline_conversion_add_payment_info_7d_click | Offline adds of payment info (7 days click) | Conversion | Offline adds of payment info |
offline_conversion_add_to_cart | Offline adds to cart | Conversion | Offline adds to cart |
offline_conversion_add_to_cart_1d_click | Offline adds to cart (1 day click) | Conversion | Offline adds to cart |
offline_conversion_add_to_cart_1d_click_1d_view | Offline adds to cart (1d_click + 1d_view) | Conversion | Offline adds to cart |
offline_conversion_add_to_cart_28d_click | Offline adds to cart (28 days click) | Conversion | Offline adds to cart |
offline_conversion_add_to_cart_7d_click | Offline adds to cart (7 days click) | Conversion | Offline adds to cart |
offline_conversion_add_to_cart_action_value | Offline adds to cart conversion value | Conversion | Offline adds to cart conversion value |
offline_conversion_add_to_wishlist | Offline adds to wishlist | Conversion | Offline adds to wishlist |
offline_conversion_add_to_wishlist_1d_click | Offline adds to wishlist (1 day click) | Conversion | Offline adds to wishlist |
offline_conversion_add_to_wishlist_1d_click_1d_view | Offline adds to wishlist (1d_click + 1d_view) | Conversion | Offline adds to wishlist |
offline_conversion_add_to_wishlist_28d_click | Offline adds to wishlist (28 days click) | Conversion | Offline adds to wishlist |
offline_conversion_add_to_wishlist_7d_click | Offline adds to wishlist (7 days click) | Conversion | Offline adds to wishlist |
offline_conversion_add_to_wishlist_action_value | Offline adds to wishlist conversion value | Conversion | Offline adds to wishlist conversion value |
offline_conversion_complete_registration | Offline registrations completed | Conversion | Offline registrations completed |
offline_conversion_complete_registration_1d_click | Offline registrations completed (1 day click) | Conversion | Offline registrations completed |
offline_conversion_complete_registration_1d_click_1d_view | Offline registrations completed (1d_click + 1d_view) | Conversion | Offline registrations completed |
offline_conversion_complete_registration_28d_click | Offline registrations completed (28 days click) | Conversion | Offline registrations completed |
offline_conversion_complete_registration_7d_click | Offline registrations completed (7 days click) | Conversion | Offline registrations completed |
offline_conversion_complete_registration_action_value | Offline registrations completed conversion value | Conversion | Offline registrations completed conversion value |
offline_conversion_initiate_checkout | Offline checkouts initiated | Conversion | Offline checkouts initiated |
offline_conversion_initiate_checkout_1d_click | Offline checkouts initiated (1 day click) | Conversion | Offline checkouts initiated |
offline_conversion_initiate_checkout_1d_click_1d_view | Offline checkouts initiated (1d_click + 1d_view) | Conversion | Offline checkouts initiated |
offline_conversion_initiate_checkout_28d_click | Offline checkouts initiated (28 days click) | Conversion | Offline checkouts initiated |
offline_conversion_initiate_checkout_7d_click | Offline checkouts initiated (7 days click) | Conversion | Offline checkouts initiated |
offline_conversion_lead_action_value | Offline leads conversion value | Conversion | Offline leads conversion value |
offline_conversion_other_action_value | Offline other conversion value | Conversion | Offline other conversion value |
offline_conversion_purchase | Offline purchases | Conversion | Offline purchases |
offline_conversion_purchase_1d_click | Offline purchases (1 day click) | Conversion | Offline purchases |
offline_conversion_purchase_1d_click_1d_view | Offline purchases (1d_click + 1d_view) | Conversion | Offline purchases |
offline_conversion_purchase_28d_click | Offline purchases (28 days click) | Conversion | Offline purchases |
offline_conversion_purchase_7d_click | Offline purchases (7 days click) | Conversion | Offline purchases |
offline_conversion_purchase_action_value | Offline purchases conversion value | Conversion | Offline purchases conversion value |
offline_conversion_purchase_action_value_28d_click | Offline purchases conversion value (28 days click) | Conversion | Offline purchases conversion value (28 days click) |
offline_conversion_search | Offline searches | Conversion | Offline searches |
offline_conversion_search_action_value | Offline searches conversion value | Conversion | Offline searches conversion value |
offline_conversion_view_content | Offline content views | Conversion | Offline content views |
offline_conversion_view_content_action_value | Offline content views conversion value | Conversion | Offline content views conversion value |
offline_conversions_leads | Offline leads | Conversion | Offline leads |
offline_conversions_leads_1d_click | Offline leads (1 day click) | Conversion | Offline leads |
offline_conversions_leads_1d_click_1d_view | Offline leads (1d_click + 1d_view) | Conversion | Offline leads |
offline_conversions_leads_28d_click | Offline leads (28 days click) | Conversion | Offline leads |
offline_conversions_leads_7d_click | Offline leads (7 days click) | Conversion | Offline leads |
offline_other_conversion | Offline other conversions | Conversion | Offline other conversions |
offline_other_conversion_1d_click | Offline other conversions (1 day click) | Conversion | Offline other conversions |
offline_other_conversion_1d_click_1d_view | Offline other conversions (1d_click + 1d_view) | Conversion | Offline other conversions |
offline_other_conversion_28d_click | Offline other conversions (28 days click) | Conversion | Offline other conversions |
offline_other_conversion_7d_click | Offline other conversions (7 days click) | Conversion | Offline other conversions |
offsite_conversion | Offline website conversions | Conversion | Offline website conversions |
offsite_conversion_1d_click | Offline website conversions (1 day click) | Conversion | Offline website conversions |
offsite_conversion_1d_click_1d_view | Offline website conversions (1d_click + 1d_view) | Conversion | Offline website conversions |
offsite_conversion_28d_click | Offline website conversions (28 days click) | Conversion | Offline website conversions |
offsite_conversion_7d_click | Offline website conversions (7 days click) | Conversion | Offline website conversions |
offsite_conversion_fb_pixel_add_payment_info | Website adds of payment info | Conversion | Website adds of payment info |
offsite_conversion_fb_pixel_add_payment_info_1d_click | Website adds of payment info (1 day click) | Conversion | Website adds of payment info |
offsite_conversion_fb_pixel_add_payment_info_1d_click_1d_view | Website adds of payment info (1d_click + 1d_view) | Conversion | Website adds of payment info |
offsite_conversion_fb_pixel_add_payment_info_28d_click | Website adds of payment info (28 days click) | Conversion | Website adds of payment info |
offsite_conversion_fb_pixel_add_payment_info_7d_click | Website adds of payment info (7 days click) | Conversion | Website adds of payment info |
offsite_conversion_fb_pixel_add_to_cart | Website adds to cart | Conversion | Website adds to cart |
offsite_conversion_fb_pixel_add_to_wishlist | Offline add to wishlist | Conversion | Offline add to wishlist |
offsite_conversion_fb_pixel_complete_registration | Offline registration complete | Conversion | Offline registration complete |
offsite_conversion_fb_pixel_custom | Offline custom conversions | Conversion | Offline custom conversions |
offsite_conversion_fb_pixel_custom_1d_click | Offline custom conversions (1 day click) | Conversion | Offline custom conversions |
offsite_conversion_fb_pixel_custom_1d_click_1d_view | Offline custom conversions (1d_click + 1d_view) | Conversion | Offline custom conversions |
offsite_conversion_fb_pixel_custom_28d_click | Offline custom conversions (28 days click) | Conversion | Offline custom conversions |
offsite_conversion_fb_pixel_custom_7d_click | Offline custom conversions (7 days click) | Conversion | Offline custom conversions |
offsite_conversion_fb_pixel_initiate_checkout | Offline checkout initiated | Conversion | Offline checkout initiated |
offsite_conversion_fb_pixel_initiate_checkout_1d_click | Offline checkout initiated (1 day click) | Conversion | Offline checkout initiated |
offsite_conversion_fb_pixel_initiate_checkout_1d_click_1d_view | Offline checkout initiated (1d_click + 1d_view) | Conversion | Offline checkout initiated |
offsite_conversion_fb_pixel_initiate_checkout_28d_click | Offline checkout initiated (28 days click) | Conversion | Offline checkout initiated |
offsite_conversion_fb_pixel_initiate_checkout_7d_click | Offline checkout initiated (7 days click) | Conversion | Offline checkout initiated |
offsite_conversion_fb_pixel_lead | Offline website leads | Conversion | Offline website leads |
offsite_conversion_fb_pixel_lead_1d_click | Offline website leads (1 day click) | Conversion | Offline website leads |
offsite_conversion_fb_pixel_lead_1d_click_1d_view | Offline website leads (1d_click + 1d_view) | Conversion | Offline website leads |
offsite_conversion_fb_pixel_lead_28d_click | Offline website leads (28 days click) | Conversion | Offline website leads |
offsite_conversion_fb_pixel_lead_7d_click | Offline website leads (7 days click) | Conversion | Offline website leads |
offsite_conversion_fb_pixel_purchase | Website purchases | Conversion | Website purchases |
offsite_conversion_fb_pixel_purchase_1d_click | Website purchases (1 day click) | Conversion | Website purchases |
offsite_conversion_fb_pixel_purchase_1d_click_1d_view | Website purchases (1d_click + 1d_view) | Conversion | Website purchases |
offsite_conversion_fb_pixel_purchase_28d_click | Website purchases (28 days click) | Conversion | Website purchases |
offsite_conversion_fb_pixel_purchase_7d_click | Website purchases (7 days click) | Conversion | Website purchases |
offsite_conversion_fb_pixel_search | Website searches | Conversion | Website searches |
offsite_conversion_fb_pixel_search_1d_click | Website searches (1 day click) | Conversion | Website searches |
offsite_conversion_fb_pixel_search_1d_click_1d_view | Website searches (1d_click + 1d_view) | Conversion | Website searches |
offsite_conversion_fb_pixel_search_28d_click | Website searches (28 days click) | Conversion | Website searches |
offsite_conversion_fb_pixel_search_7d_click | Website searches (7 days click) | Conversion | Website searches |
offsite_conversion_fb_pixel_view_content | Website content view | Conversion | Website content view |
offsite_conversion_fb_pixel_view_content_1d_click | Website content view (1 day click) | Conversion | Website content view |
offsite_conversion_fb_pixel_view_content_1d_click_1d_view | Website content view (1d_click + 1d_view) | Conversion | Website content view |
offsite_conversion_fb_pixel_view_content_28d_click | Website content view (28 days click) | Conversion | Website content view |
offsite_conversion_fb_pixel_view_content_7d_click | Website content view (7 days click) | Conversion | Website content view |
offsite_conversion_rate | Website conversion rate | Conversion | Website conversion rate |
omni_activate_app | Omni app activate | Conversion | Omni app activate |
omni_add_to_cart | Omni adds to cart | Conversion | Omni adds to cart |
omni_app_install | Omni app install | Conversion | Omni app install |
omni_complete_registration | Omni complete registration | Conversion | Omni complete registration |
omni_initiated_checkout | Omni checkout initiated | Conversion | Omni checkout initiated |
omni_initiated_checkout_1d_click | Omni checkout initiated (1 day click) | Conversion | Omni checkout initiated |
omni_initiated_checkout_1d_click_1d_view | Omni checkout initiated (1d_click + 1d_view) | Conversion | Omni checkout initiated |
omni_initiated_checkout_28d_click | Omni checkout initiated (28 days click) | Conversion | Omni checkout initiated |
omni_initiated_checkout_7d_click | Omni checkout initiated (7 days click) | Conversion | Omni checkout initiated |
omni_purchase | Omni purchase | Conversion | Omni purchase |
omni_purchase_1d_click | Omni purchase (1 day click) | Conversion | Omni purchase |
omni_purchase_1d_click_1d_view | Omni purchase (1d_click + 1d_view) | Conversion | Omni purchase |
omni_purchase_28d_click | Omni purchase (28 days click) | Conversion | Omni purchase |
omni_purchase_7d_click | Omni purchase (7 days click) | Conversion | Omni purchase |
omni_tutorial_completion | Omni tutorial completed | Conversion | Omni tutorial completed |
onsite_app_add_to_cart | On-Facebook add to cart | Conversion | On-Facebook add to cart |
onsite_app_purchase | Desktop purchases | Conversion | Desktop purchases |
onsite_app_purchase_1d_click | Desktop purchases (1 day click) | Conversion | Desktop purchases |
onsite_app_purchase_1d_click_1d_view | Desktop purchases (1d_click + 1d_view) | Conversion | Desktop purchases |
onsite_app_purchase_28d_click | Desktop purchases (28 days click) | Conversion | Desktop purchases |
onsite_app_purchase_7d_click | Desktop purchases (7 days click) | Conversion | Desktop purchases |
onsite_conversion_flow_complete | On-Facebook workflow completions | Conversion | On-Facebook workflow completions |
onsite_conversion_lead_grouped | Facebook leads | Conversion | Facebook leads |
onsite_conversion_lead_grouped_1d_click | Facebook leads (1 day click) | Conversion | Facebook leads |
onsite_conversion_lead_grouped_1d_click_1d_view | Facebook leads (1d_click + 1d_view) | Conversion | Facebook leads |
onsite_conversion_lead_grouped_28d_click | Facebook leads (28 days click) | Conversion | Facebook leads |
onsite_conversion_lead_grouped_7d_click | Facebook leads (7 days click) | Conversion | Facebook leads |
onsite_conversion_messaging_block | Blocked messaging connections | Conversion | Blocked messaging connections |
onsite_conversion_messaging_conversation_started_7d | Messaging conversations started within 7 days | Conversion | Messaging conversations started within 7 days |
onsite_conversion_messaging_conversation_started_7d_1d_click | Messaging conversations started within 7 days (1 day click) | Conversion | Messaging conversations started within 7 days |
onsite_conversion_messaging_conversation_started_7d_1d_click_1d_view | Messaging conversations started within 7 days (1d_click + 1d_view) | Conversion | Messaging conversations started within 7 days |
onsite_conversion_messaging_conversation_started_7d_28d_click | Messaging conversations started within 7 days (28 days click) | Conversion | Messaging conversations started within 7 days |
onsite_conversion_messaging_conversation_started_7d_7d_click | Messaging conversations started within 7 days (7 days click) | Conversion | Messaging conversations started within 7 days |
onsite_conversion_messaging_first_reply | New messaging conversations | Conversion | New messaging conversations |
onsite_conversion_messaging_first_reply_1d_click | New messaging conversations (1 day click) | Conversion | New messaging conversations |
onsite_conversion_messaging_first_reply_1d_click_1d_view | New messaging conversations (1d_click + 1d_view) | Conversion | New messaging conversations |
onsite_conversion_messaging_first_reply_28d_click | New messaging conversations (28 days click) | Conversion | New messaging conversations |
onsite_conversion_messaging_first_reply_7d_click | New messaging conversations (7 days click) | Conversion | New messaging conversations |
onsite_conversion_post_save | Post saves | Conversion | Post saves |
onsite_conversion_post_save_1d_click | Post saves (1 day click) | Conversion | Post saves |
onsite_conversion_post_save_1d_click_1d_view | Post saves (1d_click + 1d_view) | Conversion | Post saves |
onsite_conversion_post_save_28d_click | Post saves (28 days click) | Conversion | Post saves |
onsite_conversion_post_save_7d_click | Post saves (7 days click) | Conversion | Post saves |
onsite_conversion_purchase | On-Facebook Purchases | Conversion | On-Facebook Purchases |
onsite_conversion_purchase_1d_click | On-Facebook Purchases (1 day click) | Conversion | On-Facebook Purchases |
onsite_conversion_purchase_1d_click_1d_view | On-Facebook Purchases (1d_click + 1d_view) | Conversion | On-Facebook Purchases |
onsite_conversion_purchase_28d_click | On-Facebook Purchases (28 days click) | Conversion | On-Facebook Purchases |
onsite_conversion_purchase_7d_click | On-Facebook Purchases (7 days click) | Conversion | On-Facebook Purchases |
onsite_web_add_to_cart | Web adds to cart | Conversion | Web adds to cart |
onsite_web_add_to_cart_1d_click | Web adds to cart (1 day click) | Conversion | Web adds to cart |
onsite_web_add_to_cart_1d_click_1d_view | Web adds to cart (1d_click + 1d_view) | Conversion | Web adds to cart |
onsite_web_add_to_cart_28d_click | Web adds to cart (28 days click) | Conversion | Web adds to cart |
onsite_web_add_to_cart_7d_click | Web adds to cart (7 days click) | Conversion | Web adds to cart |
onsite_web_app_add_to_cart | Web app add to cart | Conversion | Web app add to cart |
onsite_web_app_add_to_cart_1d_click | Web app add to cart (1 day click) | Conversion | Web app add to cart |
onsite_web_app_add_to_cart_1d_click_1d_view | Web app add to cart (1d_click + 1d_view) | Conversion | Web app add to cart |
onsite_web_app_add_to_cart_28d_click | Web app add to cart (28 days click) | Conversion | Web app add to cart |
onsite_web_app_add_to_cart_7d_click | Web app add to cart (7 days click) | Conversion | Web app add to cart |
onsite_web_app_purchase | Web app purchase | Conversion | Web app purchase |
onsite_web_app_purchase_1d_click | Web app purchase (1 day click) | Conversion | Web app purchase |
onsite_web_app_purchase_1d_click_1d_view | Web app purchase (1d_click + 1d_view) | Conversion | Web app purchase |
onsite_web_app_purchase_28d_click | Web app purchase (28 days click) | Conversion | Web app purchase |
onsite_web_app_purchase_7d_click | Web app purchase (7 days click) | Conversion | Web app purchase |
onsite_web_purchase | Web purchases | Conversion | Web purchases |
onsite_web_purchase_1d_click | Web purchases (1 day click) | Conversion | Web purchases |
onsite_web_purchase_1d_click_1d_view | Web purchases (1d_click + 1d_view) | Conversion | Web purchases |
onsite_web_purchase_28d_click | Web purchases (28 days click) | Conversion | Web purchases |
onsite_web_purchase_7d_click | Web purchases (7 days click) | Conversion | Web purchases |
purchase | Purchases | Conversion | Purchases |
purchase_1d_click | Purchases (1 day click) | Conversion | Purchases |
purchase_1d_click_1d_view | Purchases (1d_click + 1d_view) | Conversion | Purchases |
purchase_28d_click | Purchases (28 days click) | Conversion | Purchases |
purchase_7d_click | Purchases (7 days click) | Conversion | Purchases |
purchase_roas_purchase | Purchase ROAS (Return on ad spend) | Conversion | Purchase ROAS (Return on ad spend) |
purchase_roas_purchase_1d_click | Purchase ROAS (Return on ad spend) (1 day click) | Conversion | Purchase ROAS (Return on ad spend) |
purchase_roas_purchase_1d_click_1d_view | Purchase ROAS (Return on ad spend) (1d_click + 1d_view) | Conversion | Purchase ROAS (Return on ad spend) |
purchase_roas_purchase_28d_click | Purchase ROAS (Return on ad spend) (28 days click) | Conversion | Purchase ROAS (Return on ad spend) |
purchase_roas_purchase_7d_click | Purchase ROAS (Return on ad spend) (7 days click) | Conversion | Purchase ROAS (Return on ad spend) |
subscribe | Website subscriptions | Conversion | Website subscriptions |
subscribe_1d_click | Website subscriptions (1 day click) | Conversion | Website subscriptions |
subscribe_1d_click_1d_view | Website subscriptions (1d_click + 1d_view) | Conversion | Website subscriptions |
subscribe_28d_click | Website subscriptions (28 days click) | Conversion | Website subscriptions |
subscribe_7d_click | Website subscriptions (7 days click) | Conversion | Website subscriptions |
subscribe_mobile_app | Mobile app subscriptions | Conversion | Mobile app subscriptions |
subscribe_mobile_app_1d_click | Mobile app subscriptions (1 day click) | Conversion | Mobile app subscriptions |
subscribe_mobile_app_1d_click_1d_view | Mobile app subscriptions (1d_click + 1d_view) | Conversion | Mobile app subscriptions |
subscribe_mobile_app_28d_click | Mobile app subscriptions (28 days click) | Conversion | Mobile app subscriptions |
subscribe_mobile_app_7d_click | Mobile app subscriptions (7 days click) | Conversion | Mobile app subscriptions |
subscribe_offline | Offline subscriptions | Conversion | Offline subscriptions |
subscribe_offline_1d_click | Offline subscriptions (1 day click) | Conversion | Offline subscriptions |
subscribe_offline_1d_click_1d_view | Offline subscriptions (1d_click + 1d_view) | Conversion | Offline subscriptions |
subscribe_offline_28d_click | Offline subscriptions (28 days click) | Conversion | Offline subscriptions |
subscribe_offline_7d_click | Offline subscriptions (7 days click) | Conversion | Offline subscriptions |
subscribe_total | Total subscriptions | Conversion | Total subscriptions |
subscribe_total_1d_click | Total subscriptions (1 day click) | Conversion | Total subscriptions |
subscribe_total_1d_click_1d_view | Total subscriptions (1d_click + 1d_view) | Conversion | Total subscriptions |
subscribe_total_28d_click | Total subscriptions (28 days click) | Conversion | Total subscriptions |
subscribe_total_7d_click | Total subscriptions (7 days click) | Conversion | Total subscriptions |
unique_action_add_to_cart | Unique add to cart | Conversion | Unique add to cart |
unique_action_app_custom_event_fb_mobile_activate_app | Unique mobile app sessions | Conversion | Mobile app sessions |
unique_action_app_custom_event_fb_mobile_add_to_cart | Unique mobile app adds to cart | Conversion | Unique mobile app adds to cart |
unique_action_app_custom_event_fb_mobile_complete_registration | Unique mobile app registrations completed | Conversion | Mobile app registrations completed |
unique_action_app_custom_event_fb_mobile_initiated_checkout | Unique mobile app checkouts initiated | Conversion | Unique mobile app checkouts initiated |
unique_action_app_custom_event_fb_mobile_purchase | Unique mobile app purchases | Conversion | Unique mobile app purchases |
unique_action_app_custom_event_fb_mobile_tutorial_completion | Unique mobile app tutorials completed | Conversion | Unique mobile app tutorials completed |
unique_action_app_install | Unique desktop app installs | Conversion | Unique desktop app installs |
unique_action_complete_registration | Unique completed registration | Conversion | Unique completed registration |
unique_action_initiate_checkout | Unique initiated checkouts | Conversion | Unique initiated checkouts |
unique_action_lead | Unique leads | Conversion | Unique leads |
unique_action_lead_1d_click | Unique leads (1 day click) | Conversion | Unique leads |
unique_action_lead_1d_click_1d_view | Unique leads (1d_click + 1d_view) | Conversion | Unique leads |
unique_action_lead_28d_click | Unique leads (28 days click) | Conversion | Unique leads |
unique_action_lead_7d_click | Unique leads (7 days click) | Conversion | Unique leads |
unique_action_mobile_app_install | Unique mobile app installs | Conversion | Unique mobile app installs |
unique_action_offsite_conversion | Unique offsite conversions | Conversion | Unique conversions |
unique_action_offsite_conversion_fb_pixel_add_payment_info | Unique website adds of payment info | Conversion | Unique website adds of payment info |
unique_action_offsite_conversion_fb_pixel_add_to_cart | Unique website adds to cart | Conversion | Unique website adds to cart |
unique_action_offsite_conversion_fb_pixel_add_to_wishlist | Unique website adds to wishlist | Conversion | Unique website adds to wishlist |
unique_action_offsite_conversion_fb_pixel_complete_registration | Unique website registrations completed | Conversion | Unique website registrations completed |
unique_action_offsite_conversion_fb_pixel_custom | Unique website custom conversions | Conversion | Unique website custom conversions |
unique_action_offsite_conversion_fb_pixel_custom_1d_click | Unique website custom conversions (1 day click) | Conversion | Unique website custom conversions |
unique_action_offsite_conversion_fb_pixel_custom_1d_click_1d_view | Unique website custom conversions (1d_click + 1d_view) | Conversion | Unique website custom conversions |
unique_action_offsite_conversion_fb_pixel_custom_28d_click | Unique website custom conversions (28 days click) | Conversion | Unique website custom conversions |
unique_action_offsite_conversion_fb_pixel_custom_7d_click | Unique website custom conversions (7 days click) | Conversion | Unique website custom conversions |
unique_action_offsite_conversion_fb_pixel_initiate_checkout | Unique website checkouts initiated | Conversion | Unique website checkouts initiated |
unique_action_offsite_conversion_fb_pixel_initiate_checkout_1d_click | Unique website checkouts initiated (1 day click) | Conversion | Unique website checkouts initiated |
unique_action_offsite_conversion_fb_pixel_initiate_checkout_1d_click_1d_view | Unique website checkouts initiated (1d_click + 1d_view) | Conversion | Unique website checkouts initiated |
unique_action_offsite_conversion_fb_pixel_initiate_checkout_28d_click | Unique website checkouts initiated (28 days click) | Conversion | Unique website checkouts initiated |
unique_action_offsite_conversion_fb_pixel_initiate_checkout_7d_click | Unique website checkouts initiated (7 days click) | Conversion | Unique website checkouts initiated |
unique_action_offsite_conversion_fb_pixel_lead | Unique website leads | Conversion | Unique website leads |
unique_action_offsite_conversion_fb_pixel_lead_1d_click | Unique website leads (1 day click) | Conversion | Unique website leads |
unique_action_offsite_conversion_fb_pixel_lead_1d_click_1d_view | Unique website leads (1d_click + 1d_view) | Conversion | Unique website leads |
unique_action_offsite_conversion_fb_pixel_lead_28d_click | Unique website leads (28 days click) | Conversion | Unique website leads |
unique_action_offsite_conversion_fb_pixel_lead_7d_click | Unique website leads (7 days click) | Conversion | Unique website leads |
unique_action_offsite_conversion_fb_pixel_purchase | Unique website purchases | Conversion | Unique website purchases |
unique_action_offsite_conversion_fb_pixel_purchase_1d_click | Unique website purchases (1 day click) | Conversion | Unique website purchases |
unique_action_offsite_conversion_fb_pixel_purchase_1d_click_1d_view | Unique website purchases (1d_click + 1d_view) | Conversion | Unique website purchases |
unique_action_offsite_conversion_fb_pixel_purchase_28d_click | Unique website purchases (28 days click) | Conversion | Unique website purchases |
unique_action_offsite_conversion_fb_pixel_purchase_7d_click | Unique website purchases (7 days click) | Conversion | Unique website purchases |
unique_action_offsite_conversion_fb_pixel_search | Unique website searches | Conversion | Unique website searches |
unique_action_offsite_conversion_fb_pixel_view_content | Unique website content views | Conversion | Unique website content views |
unique_action_omni_activate_app | Unique Omni app activations | Conversion | Unique Omni app activations |
unique_action_omni_add_to_cart | Unique Omni add to cart | Conversion | Unique Omni add to cart |
unique_action_omni_app_install | Unique Omni app installs | Conversion | Unique Omni app installs |
unique_action_omni_app_install_1d_click | Unique Omni app installs (1 day click) | Conversion | Unique Omni app installs |
unique_action_omni_app_install_1d_click_1d_view | Unique Omni app installs (1d_click + 1d_view) | Conversion | Unique Omni app installs |
unique_action_omni_app_install_28d_click | Unique Omni app installs (28 days click) | Conversion | Unique Omni app installs |
unique_action_omni_app_install_7d_click | Unique Omni app installs (7 days click) | Conversion | Unique Omni app installs |
unique_action_omni_complete_registration | Unique Omni completed registration | Conversion | Unique Omni completed registration |
unique_action_omni_initiated_checkout | Unique Omni checkout initiated | Conversion | Unique Omni checkout initiated |
unique_action_omni_purchase | Unique Omni purchases | Conversion | Unique Omni purchases |
unique_action_omni_purchase_1d_click | Unique Omni purchases (1 day click) | Conversion | Unique Omni purchases |
unique_action_omni_purchase_1d_click_1d_view | Unique Omni purchases (1d_click + 1d_view) | Conversion | Unique Omni purchases |
unique_action_omni_purchase_28d_click | Unique Omni purchases (28 days click) | Conversion | Unique Omni purchases |
unique_action_omni_purchase_7d_click | Unique Omni purchases (7 days click) | Conversion | Unique Omni purchases |
unique_action_omni_tutorial_completion | Unique Omni tutorials completed | Conversion | Unique Omni tutorials completed |
unique_action_onsite_app_add_to_cart | Unique desktop adds to cart | Conversion | Unique desktop adds to cart |
unique_action_onsite_app_purchase | Unique desktop purchase | Conversion | Unique desktop purchase |
unique_action_onsite_conversion | Unique onsite conversions | Conversion | The estimated number of people with onsite conversions |
unique_action_onsite_conversion_lead_grouped | Facebook lead ads unique | Conversion | Facebook lead ads unique |
unique_action_onsite_web_add_to_cart | Unique web adds to cart | Conversion | Unique web adds to cart |
unique_action_onsite_web_app_add_to_cart | Unique web app adds to cart | Conversion | The estimated number of people who added items to their cart on web app |
unique_action_onsite_web_app_purchase | Unique web purchases | Conversion | Unique web purchases |
unique_action_onsite_web_app_purchase_1d_click | Unique web purchases (1 day click) | Conversion | Unique web purchases |
unique_action_onsite_web_app_purchase_1d_click_1d_view | Unique web purchases (1d_click + 1d_view) | Conversion | Unique web purchases |
unique_action_onsite_web_app_purchase_28d_click | Unique web purchases (28 days click) | Conversion | Unique web purchases |
unique_action_onsite_web_app_purchase_7d_click | Unique web purchases (7 days click) | Conversion | Unique web purchases |
unique_action_onsite_web_purchase | Unique web app purchasese | Conversion | Unique Web App Purchasese |
unique_action_onsite_web_purchase_1d_click | Unique web app purchasese (1 day click) | Conversion | Unique Web App Purchasese |
unique_action_onsite_web_purchase_1d_click_1d_view | Unique web app purchasese (1d_click + 1d_view) | Conversion | Unique Web App Purchasese |
unique_action_onsite_web_purchase_28d_click | Unique web app purchasese (28 days click) | Conversion | Unique Web App Purchasese |
unique_action_onsite_web_purchase_7d_click | Unique web app purchasese (7 days click) | Conversion | Unique Web App Purchasese |
unique_action_purchase | Unique purchase | Conversion | Unique purchase |
unique_action_purchase_1d_click | Unique purchase (1 day click) | Conversion | Unique purchase |
unique_action_purchase_1d_click_1d_view | Unique purchase (1d_click + 1d_view) | Conversion | Unique purchase |
unique_action_purchase_28d_click | Unique purchase (28 days click) | Conversion | Unique purchase |
unique_action_purchase_7d_click | Unique purchase (7 days click) | Conversion | Unique purchase |
unique_action_subscribe | Unique subscribes | Conversion | The estimated number of people with subscribe events |
value_add_to_cart | Add to cart conversion value | Conversion | Add to cart conversion value |
value_add_to_cart_1d_click | Add to cart conversion value (1 day click) | Conversion | Add to cart conversion value |
value_add_to_cart_1d_click_1d_view | Add to cart conversion value (1d_click + 1d_view) | Conversion | Add to cart conversion value |
value_add_to_cart_28d_click | Add to cart conversion value (28 days click) | Conversion | Add to cart conversion value |
value_add_to_cart_7d_click | Add to cart conversion value (7 days click) | Conversion | Add to cart conversion value |
value_app_custom_event_fb_mobile_add_to_cart | Mobile app adds to cart | Conversion | Mobile app adds to cart |
value_app_custom_event_fb_mobile_add_to_cart_1d_click | Mobile app adds to cart (1 day click) | Conversion | Mobile app adds to cart |
value_app_custom_event_fb_mobile_add_to_cart_1d_click_1d_view | Mobile app adds to cart (1d_click + 1d_view) | Conversion | Mobile app adds to cart |
value_app_custom_event_fb_mobile_add_to_cart_28d_click | Mobile app adds to cart (28 days click) | Conversion | Mobile app adds to cart |
value_app_custom_event_fb_mobile_add_to_cart_7d_click | Mobile app adds to cart (7 days click) | Conversion | Mobile app adds to cart |
value_app_custom_event_fb_mobile_complete_registration | Mobile app registrations completed conversion value | Conversion | Mobile app registrations completed conversion value |
value_app_custom_event_fb_mobile_initiated_checkout | Mobile app checkouts initiated conversion value | Conversion | Mobile app checkouts initiated conversion value |
value_app_custom_event_fb_mobile_purchase | Mobile app purchases conversion value | Conversion | Mobile app purchases conversion value |
value_app_custom_event_fb_mobile_tutorial_completion | Mobile app tutorials completed conversion value | Conversion | Mobile app tutorials completed conversion value |
value_complete_registration | Registration completed conversion value | Conversion | Registration completed conversion value |
value_initiate_checkout | Checkouts initiated conversion value | Conversion | Checkouts initiated conversion value |
value_lead | Lead conversion value | Conversion | Lead conversion value |
value_lead_1d_click | Lead conversion value (1 day click) | Conversion | Lead conversion value |
value_lead_1d_click_1d_view | Lead conversion value (1d_click + 1d_view) | Conversion | Lead conversion value |
value_lead_28d_click | Lead conversion value (28 days click) | Conversion | Lead conversion value |
value_lead_7d_click | Lead conversion value (7 days click) | Conversion | Lead conversion value |
value_offsite_conversion | Website conversion value | Conversion | Website conversion value |
value_offsite_conversion_1d_click | Website conversion value (1 day click) | Conversion | Website conversion value |
value_offsite_conversion_1d_click_1d_view | Website conversion value (1d_click + 1d_view) | Conversion | Website conversion value |
value_offsite_conversion_28d_click | Website conversion value (28 days click) | Conversion | Website conversion value |
value_offsite_conversion_7d_click | Website conversion value (7 days click) | Conversion | Website conversion value |
value_offsite_conversion_fb_pixel_add_payment_info | Website adds of payment info conversion value | Conversion | Website adds of payment info conversion value |
value_offsite_conversion_fb_pixel_add_to_cart | Website adds to cart conversion value | Conversion | Website adds of payment info conversion value |
value_offsite_conversion_fb_pixel_add_to_wishlist | Website adds to wishlist conversion value | Conversion | Website adds to wishlist conversion value |
value_offsite_conversion_fb_pixel_complete_registration | Website registrations completed conversion value | Conversion | Website registrations completed conversion value |
value_offsite_conversion_fb_pixel_custom | Website custom conversions value | Conversion | Website custom conversions value |
value_offsite_conversion_fb_pixel_custom_1d_click | Website custom conversions value (1 day click) | Conversion | Website custom conversions value |
value_offsite_conversion_fb_pixel_custom_1d_click_1d_view | Website custom conversions value (1d_click + 1d_view) | Conversion | Website custom conversions value |
value_offsite_conversion_fb_pixel_custom_28d_click | Website custom conversions value (28 days click) | Conversion | Website custom conversions value |
value_offsite_conversion_fb_pixel_custom_7d_click | Website custom conversions value (7 days click) | Conversion | Website custom conversions value |
value_offsite_conversion_fb_pixel_initiate_checkout | Website checkouts initiated conversion value | Conversion | Website checkouts initiated conversion value |
value_offsite_conversion_fb_pixel_initiate_checkout_1d_click | Website checkouts initiated conversion value (1 day click) | Conversion | Website checkouts initiated conversion value |
value_offsite_conversion_fb_pixel_initiate_checkout_1d_click_1d_view | Website checkouts initiated conversion value (1d_click + 1d_view) | Conversion | Website checkouts initiated conversion value |
value_offsite_conversion_fb_pixel_initiate_checkout_28d_click | Website checkouts initiated conversion value (28 days click) | Conversion | Website checkouts initiated conversion value |
value_offsite_conversion_fb_pixel_initiate_checkout_7d_click | Website checkouts initiated conversion value (7 days click) | Conversion | Website checkouts initiated conversion value |
value_offsite_conversion_fb_pixel_lead | Website leads conversion value | Conversion | Website leads conversion value |
value_offsite_conversion_fb_pixel_lead_1d_click | Website leads conversion value (1 day click) | Conversion | Website leads conversion value |
value_offsite_conversion_fb_pixel_lead_1d_click_1d_view | Website leads conversion value (1d_click + 1d_view) | Conversion | Website leads conversion value |
value_offsite_conversion_fb_pixel_lead_28d_click | Website leads conversion value (28 days click) | Conversion | Website leads conversion value |
value_offsite_conversion_fb_pixel_lead_7d_click | Website leads conversion value (7 days click) | Conversion | Website leads conversion value |
value_offsite_conversion_fb_pixel_purchase | Website purchases conversion value | Conversion | Website purchases conversion value |
value_offsite_conversion_fb_pixel_purchase_1d_click | Website purchases conversion value (1 day click) | Conversion | Website purchases conversion value |
value_offsite_conversion_fb_pixel_purchase_1d_click_1d_view | Website purchases conversion value (1d_click + 1d_view) | Conversion | Website purchases conversion value |
value_offsite_conversion_fb_pixel_purchase_28d_click | Website purchases conversion value (28 days click) | Conversion | Website purchases conversion value |
value_offsite_conversion_fb_pixel_purchase_7d_click | Website purchases conversion value (7 days click) | Conversion | Website purchases conversion value |
value_offsite_conversion_fb_pixel_search | Website searches conversion value | Conversion | Website searches conversion value |
value_offsite_conversion_fb_pixel_search_1d_click | Website searches conversion value (1 day click) | Conversion | Website searches conversion value |
value_offsite_conversion_fb_pixel_search_1d_click_1d_view | Website searches conversion value (1d_click + 1d_view) | Conversion | Website searches conversion value |
value_offsite_conversion_fb_pixel_search_28d_click | Website searches conversion value (28 days click) | Conversion | Website searches conversion value |
value_offsite_conversion_fb_pixel_search_7d_click | Website searches conversion value (7 days click) | Conversion | Website searches conversion value |
value_offsite_conversion_fb_pixel_view_content | Value website content views | Conversion | Value website content views |
value_omni_purchase | Purchase conversion value | Conversion | Purchase conversion value |
value_omni_purchase_1d_click | Purchase conversion value (1 day click) | Conversion | Purchase conversion value |
value_omni_purchase_1d_click_1d_view | Purchase conversion value (1d_click + 1d_view) | Conversion | Purchase conversion value |
value_omni_purchase_28d_click | Purchase conversion value (28 days click) | Conversion | Purchase conversion value |
value_omni_purchase_7d_click | Purchase conversion value (7 days click) | Conversion | Purchase conversion value |
value_onsite_app_add_to_cart | Onsite app add to cart | Conversion | Onsite app add to cart |
value_onsite_conversion_flow_complete | On-Facebook workflow completion conversion value | Conversion | On-Facebook workflow completion conversion value |
value_onsite_conversion_purchase | On-Facebook purchase conversion value | Conversion | On-Facebook purchase conversion value |
value_onsite_web_add_to_cart | Onsite web add to cart | Conversion | Onsite web add to cart |
value_subscribe | Subscribe conversion value | Conversion | Subscribe conversion value |
value_subscribe_1d_click | Subscribe conversion value (1 day click) | Conversion | Subscribe conversion value |
value_subscribe_1d_click_1d_view | Subscribe conversion value (1d_click + 1d_view) | Conversion | Subscribe conversion value |
value_subscribe_28d_click | Subscribe conversion value (28 days click) | Conversion | Subscribe conversion value |
value_subscribe_7d_click | Subscribe conversion value (7 days click) | Conversion | Subscribe conversion value |
website_add_to_cart | Offline website adds to cart | Conversion | Offline website adds to cart |
website_add_to_cart_1d_click | Offline website adds to cart (1 day click) | Conversion | Offline website adds to cart |
website_add_to_cart_1d_click_1d_view | Offline website adds to cart (1d_click + 1d_view) | Conversion | Offline website adds to cart |
website_add_to_cart_28d_click | Offline website adds to cart (28 days click) | Conversion | Offline website adds to cart |
website_add_to_cart_7d_click | Offline website adds to cart (7 days click) | Conversion | Offline website adds to cart |
website_purchase_roas | Website purchase ROAS | Conversion | Website purchase ROAS |
website_purchase_roas_1d_click | Website purchase ROAS (1 day click) | Conversion | Website purchase ROAS |
website_purchase_roas_1d_click_1d_view | Website purchase ROAS (1d_click + 1d_view) | Conversion | Website purchase ROAS |
website_purchase_roas_28d_click | Website purchase ROAS (28 days click) | Conversion | Website purchase ROAS |
website_purchase_roas_7d_click | Website purchase ROAS (7 days click) | Conversion | Website purchase ROAS |
website_purchase_roas_perc | Website purchase ROAS percent | Conversion | Website purchase ROAS percent |
cost_per_3s_video_view | Cost per three-second video view | Cost & Bidding | Cost per three-second video view |
cost_per_action_type | Cost per any action (CPA) | Cost & Bidding | Cost per any action (CPA) |
cost_per_checkin | Cost per check-in | Cost & Bidding | Cost per check-in. |
cost_per_credit_spend | Cost per credit spend action | Cost & Bidding | Cost per credit spend action |
cost_per_desktop_app_engagement | Cost per desktop app engagement | Cost & Bidding | Cost per desktop app engagement |
cost_per_desktop_app_story_engagement | Cost per desktop app story engagement | Cost & Bidding | Cost per desktop app story engagement |
cost_per_desktop_app_use | Cost per desktop app use | Cost & Bidding | Cost per desktop app use |
cost_per_estimated_ad_recallers | Cost per estimated ad recall lift (people) | Cost & Bidding | The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. |
cost_per_game_play | Cost per game play | Cost & Bidding | Cost per game play |
cost_per_inline_link_click | Cost per inline link click | Cost & Bidding | Cost per inline link click |
cost_per_inline_post_engagement | Cost per inline post engagement | Cost & Bidding | Cost per inline post engagement |
cost_per_installation | Cost per mobile app installation | Cost & Bidding | Cost per mobile app installation |
cost_per_landing_page_view | Cost per landing page view | Cost & Bidding | Cost per landing page view |
cost_per_messaging_conversations_started | Cost per messaging conversations started | Cost & Bidding | Cost per messaging conversations started |
cost_per_mobile_app_achievement_unlocked | Cost per mobile app achievement unlocked | Cost & Bidding | Cost per mobile app achievement unlocked |
cost_per_mobile_app_add_to_basket | Cost per mobile app add to basket | Cost & Bidding | Cost per mobile app add to basket |
cost_per_mobile_app_add_to_wishlist | Cost per mobile app add to wishlist | Cost & Bidding | Cost per mobile app add to wishlist |
cost_per_mobile_app_content_view | Cost per mobile app content view | Cost & Bidding | Cost per mobile app content view |
cost_per_mobile_app_credit_spent | Cost per mobile app credit spent | Cost & Bidding | Cost per mobile app credit spent |
cost_per_mobile_app_level_completed | Cost per mobile app level completed | Cost & Bidding | Cost per mobile app level completed |
cost_per_mobile_app_payment_info_add | Cost per mobile app payment info add | Cost & Bidding | Cost per mobile app payment info add |
cost_per_mobile_app_rating_submitted | Cost per mobile app rating submitted | Cost & Bidding | Cost per mobile app rating submitted |
cost_per_mobile_app_search | Cost per mobile app search | Cost & Bidding | Cost per mobile app search |
cost_per_mobile_app_session | Cost per mobile app session | Cost & Bidding | Cost per mobile app session |
cost_per_new_messaging_conversation | Cost per new messaging conversation | Cost & Bidding | Cost per new messaging conversation |
cost_per_offer_claim | Cost per offer claim | Cost & Bidding | Cost per offer claim. |
cost_per_omni_achievement_unlocked | Cost per omni achievement unlocked | Cost & Bidding | Cost per omni achievement unlocked |
cost_per_omni_custom | Cost per omni custom | Cost & Bidding | Cost per omni custom |
cost_per_omni_level_achieved | Cost per omni level achieved | Cost & Bidding | Cost per omni level achieved |
cost_per_omni_rate | Cost per omni rate | Cost & Bidding | Cost per omni rate |
cost_per_omni_search | Cost per omni search | Cost & Bidding | Cost per omni search |
cost_per_omni_spend_credits | Cost per omni spend credits | Cost & Bidding | Cost per omni spend credits |
cost_per_omni_view_content | Cost per omni view content | Cost & Bidding | Cost per omni view content |
cost_per_other_mobile_app_action | Cost per other mobile app action | Cost & Bidding | Cost per other mobile app action |
cost_per_outbound_click | Cost per outbound click | Cost & Bidding | Cost per outbound click |
cost_per_page_engagement | Cost per page engagement | Cost & Bidding | Cost per page engagement |
cost_per_page_like | Cost per page like | Cost & Bidding | Cost per page like |
cost_per_photo_view | Cost per photo view | Cost & Bidding | Cost per photo view. |
cost_per_post_comment | Cost per post comment | Cost & Bidding | Cost per post comment |
cost_per_post_engagement | Cost per post engagement | Cost & Bidding | Cost per post engagement |
cost_per_post_reaction | Cost per post reaction | Cost & Bidding | Cost per post reaction |
cost_per_post_share | Cost per post share | Cost & Bidding | Cost per post share |
cost_per_rsvp | Cost per event response | Cost & Bidding | Cost per event response. |
cost_per_store_visit_action | Cost per store visit action | Cost & Bidding | Cost per store visit action |
cost_per_thruplay | Cost per ThruPlay | Cost & Bidding | Cost per ThruPlay |
cost_per_unique_checkin | Cost per unique check-in | Cost & Bidding | Cost per unique check-in. |
cost_per_unique_click | Cost per unique click | Cost & Bidding | Cost per unique click |
cost_per_unique_credit_spend | Cost per unique credit spend action | Cost & Bidding | Cost per unique credit spend action |
cost_per_unique_desktop_app_engagement | Cost per unique desktop app engagement | Cost & Bidding | Cost per unique desktop app engagement |
cost_per_unique_desktop_app_story_engagement | Cost per unique desktop app story engagement | Cost & Bidding | Cost per unique desktop app story engagement |
cost_per_unique_desktop_app_use | Cost per unique desktop app use | Cost & Bidding | Cost per unique desktop app use |
cost_per_unique_game_play | Cost per unique game play | Cost & Bidding | Cost per unique game play |
cost_per_unique_inline_link_click | Cost per unique link click | Cost & Bidding | Cost per unique link click |
cost_per_unique_mobile_app_achievement_unlocked | Cost per unique mobile app achievement unlocked | Cost & Bidding | Cost per unique mobile app achievement unlocked |
cost_per_unique_mobile_app_add_to_basket | Cost per unique mobile app add to basket | Cost & Bidding | Cost per unique mobile app add to basket |
cost_per_unique_mobile_app_add_to_wishlist | Cost per unique mobile app add to wishlist | Cost & Bidding | Cost per unique mobile app add to wishlist |
cost_per_unique_mobile_app_content_view | Cost per unique mobile app content view | Cost & Bidding | Cost per unique mobile app content view |
cost_per_unique_mobile_app_credit_spent | Cost per unique mobile app credit spent | Cost & Bidding | Cost per unique mobile app credit spent |
cost_per_unique_mobile_app_level_completed | Cost per unique mobile app level completed | Cost & Bidding | Cost per unique mobile app level completed |
cost_per_unique_mobile_app_payment_info_add | Cost per unique mobile app payment info add | Cost & Bidding | Cost per unique mobile app payment info add |
cost_per_unique_mobile_app_rating_submitted | Cost per unique mobile app rating submitted | Cost & Bidding | Cost per unique mobile app rating submitted |
cost_per_unique_mobile_app_search | Cost per unique mobile app search | Cost & Bidding | Cost per unique mobile app search |
cost_per_unique_mobile_app_session | Cost per unique mobile app session | Cost & Bidding | Cost per unique mobile app session |
cost_per_unique_offer_claim | Cost per unique offer claim | Cost & Bidding | Cost per unique offer claim. |
cost_per_unique_other_mobile_app_action | Cost per unique other mobile app action | Cost & Bidding | Cost per unique other mobile app action |
cost_per_unique_outbound_click | Cost per unique outbound click | Cost & Bidding | Cost per unique outbound click |
cost_per_unique_page_engagement | Cost per unique page engagement | Cost & Bidding | Cost per unique page engagement |
cost_per_unique_page_like | Cost per unique page like | Cost & Bidding | Cost per unique page like |
cost_per_unique_photo_view | Cost per unique photo view | Cost & Bidding | Cost per unique photo view. |
cost_per_unique_post_comment | Cost per unique post comment | Cost & Bidding | Cost per unique post comment |
cost_per_unique_post_engagement | Cost per unique post engagement | Cost & Bidding | Cost per unique post engagement |
cost_per_unique_post_reaction | Cost per unique post reaction | Cost & Bidding | Cost per unique post reaction |
cost_per_unique_post_share | Cost per unique post share | Cost & Bidding | Cost per unique post share |
cost_per_unique_rsvp | Cost per unique event response | Cost & Bidding | Cost per unique event response. |
cost_per_unique_video_view | Cost per unique video view | Cost & Bidding | Cost per unique video view |
cpc | CPC (All) | Cost & Bidding | CPC (All) |
cpc_link | CPC (Cost per link Click) | Cost & Bidding | CPC (Cost per link Click) |
cpm | CPM (Cost per 1000 impressions) | Cost & Bidding | CPM (Cost per 1000 impressions) |
cpp | CPP (Cost per 1000 people reached) | Cost & Bidding | CPP (Cost per 1000 people reached) |
spend | Amount spent | Cost & Bidding | Amount spent |
spend_aud | Amount spent (AUD) | Cost & Bidding | Amount spent (AUD) |
spend_bgn | Amount spent (BGN) | Cost & Bidding | Amount spent (BGN) |
spend_brl | Amount spent (BRL) | Cost & Bidding | Amount spent (BRL) |
spend_chf | Amount spent (CHF) | Cost & Bidding | Amount spent (CHF) |
spend_cny | Amount spent (CNY) | Cost & Bidding | Amount spent (CNY) |
spend_czk | Amount spent (CZK) | Cost & Bidding | Amount spent (CZK) |
spend_dkk | Amount spent (DKK) | Cost & Bidding | Amount spent (DKK) |
spend_eur | Amount spent (EUR) | Cost & Bidding | Amount spent (EUR) |
spend_gbp | Amount spent (GBP) | Cost & Bidding | Amount spent (GBP) |
spend_hkd | Amount spent (HKD) | Cost & Bidding | Amount spent (HKD) |
spend_hrk | Amount spent (HRK) | Cost & Bidding | Amount spent (HRK) |
spend_huf | Amount spent (HUF) | Cost & Bidding | Amount spent (HUF) |
spend_idr | Amount spent (IDR) | Cost & Bidding | Amount spent (IDR) |
spend_ils | Amount spent (ILS) | Cost & Bidding | Amount spent (ILS) |
spend_inr | Amount spent (INR) | Cost & Bidding | Amount spent (INR) |
spend_jpy | Amount spent (JPY) | Cost & Bidding | Amount spent (JPY) |
spend_krw | Amount spent (KRW) | Cost & Bidding | Amount spent (KRW) |
spend_mxn | Amount spent (MXN) | Cost & Bidding | Amount spent (MXN) |
spend_myr | Amount spent (MYR) | Cost & Bidding | Amount spent (MYR) |
spend_nok | Amount spent (NOK) | Cost & Bidding | Amount spent (NOK) |
spend_nzd | Amount spent (NZD) | Cost & Bidding | Amount spent (NZD) |
spend_php | Amount spent (PHP) | Cost & Bidding | Amount spent (PHP) |
spend_pln | Amount spent (PLN) | Cost & Bidding | Amount spent (PLN) |
spend_ron | Amount spent (RON) | Cost & Bidding | Amount spent (RON) |
spend_rub | Amount spent (RUB) | Cost & Bidding | Amount spent (RUB) |
spend_sek | Amount spent (SEK) | Cost & Bidding | Amount spent (SEK) |
spend_sgd | Amount spent (SGD) | Cost & Bidding | Amount spent (SGD) |
spend_thb | Amount spent (THB) | Cost & Bidding | Amount spent (THB) |
spend_try | Amount spent (TRY) | Cost & Bidding | Amount spent (TRY) |
spend_usd | Amount spent (USD) | Cost & Bidding | Amount spent (USD) |
spend_zar | Amount spent (ZAR) | Cost & Bidding | Amount spent (ZAR) |
region | Region | Geography | Region |
catalog_segment_app_custom_event_fb_mobile_content_view | Mobile apps content view (shared item) | Product & Catalog | The number of content views in your partner’s mobile app that contain at least one shared item that were recorded as app events and attributed to your ads |
catalog_segment_omni_view_content | Omni content view (shared item) | Product & Catalog | The number of view content events that contain at least one shared item, attributed to your ads, based on information from one or more of this partner’s connected Facebook Business Tools |
app_custom_event | App custom event | Mobile App | App custom event |
app_custom_event_1d_click_1d_view | App custom event (1d_click + 1d_view) | Mobile App | App custom event |
app_custom_event_fb_mobile_add_payment_info | Mobile app adds of payment info | Mobile App | Mobile app adds of payment info |
app_custom_event_fb_mobile_add_payment_info_1d_click_1d_view | Mobile app adds of payment info (1d_click + 1d_view) | Mobile App | Mobile app adds of payment info |
app_custom_event_fb_mobile_add_to_wishlist | Mobile app add to wishlist | Mobile App | Mobile app add to wishlist |
app_custom_event_fb_mobile_content_view | Mobile app content views | Mobile App | Mobile app content views |
app_custom_event_fb_mobile_level_achieved | Mobile app levels completed | Mobile App | Mobile app levels completed |
app_custom_event_fb_mobile_rate | Mobile app rating submitted | Mobile App | Mobile app rating submitted |
app_custom_event_fb_mobile_search | Mobile app searches | Mobile App | Mobile App searches |
app_custom_event_fb_mobile_spent_credits | Mobile app credits spent | Mobile App | Mobile app credits spent |
app_custom_event_other | Other mobile app actions | Mobile App | Other mobile app actions |
app_story | Desktop app story | Mobile App | Desktop app story |
app_use | Desktop app uses | Mobile App | Desktop app uses |
mobile_app_retention | Mobile app retention | Mobile App | Mobile app retention |
unique_action_mobile_app_retention | Unique mobile app retentions | Mobile App | Unique mobile app retentions |
unique_action_mobile_app_roas | Unique mobile app ROAS | Mobile App | Unique mobile app ROAS |
value_mobile_app_roas | Mobile app ROAS | Mobile App | Mobile app ROAS |
quality_score_ectr | Engagement Rate Ranking | Keywords & Search | Ad’s expected engagement rate compared with ads competing for the same audience. |
quality_score_ecvr | Conversion Rate Ranking | Keywords & Search | Ad’s expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience. |
quality_score_organic | Quality ranking | Keywords & Search | Ad’s perceived quality compared with ads competing for the same audience |
actions_all | Actions (All) | Other | Actions (All) |
actions_all_1d_click_1d_view | Actions (All) (1d_click + 1d_view) | Other | Actions (All) |
actions_without_customs | Actions (Without customs) | Other | Actions (Without customs) |
actions_without_customs_1d_click_1d_view | Actions (Without customs) (1d_click + 1d_view) | Other | Actions (Without customs) |
attribution_setting | Attribution setting | Other | The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account. |
auction_bid | Auction Bid | Other | Auction Bid |
auction_competitiveness | Auction competitiveness | Other | Auction Competitiveness |
canvas_avg_view_percent | Canvas avg view percent | Other | canvas avg view percent |
canvas_avg_view_time | Canvas avg view time | Other | canvas avg view time |
checkin | Check-ins | Other | Check-ins |
credit_spent | Credit spents | Other | Credit spents |
custom_actions_only | Conversions (Customs Only) | Other | Conversions (Customs Only) |
custom_actions_only_1d_click_1d_view | Conversions (Customs Only) (1d_click + 1d_view) | Other | Conversions (Customs Only) |
estimated_ad_recall_rate_lower_bound | Estimated ad recall rate lower bound | Other | Estimated ad recall rate lower bound |
estimated_ad_recall_rate_upper_bound | Estimated ad recall rate upper bound | Other | Estimated ad recall rate upper bound |
estimated_ad_recallers | Estimated ad recall lift (people) | Other | Estimated ad recall lift (people) |
estimated_ad_recallers_lower_bound | Estimated ad recallers lower bound | Other | Estimated ad recallers lower bound |
estimated_ad_recallers_upper_bound | Estimated ad recallers upper bound | Other | Estimated ad recallers upper bound |
games_plays | Game plays | Other | Game plays |
hold_rate | Hold rate | Other | Hold rate |
hook_rate | Hook rate | Other | Hook rate |
instant_experience_clicks_to_open | Instant experience clicks to open | Other | Instant experience clicks to open |
instant_experience_clicks_to_start | Instant experience clicks to start | Other | Instant experience clicks to start |
like | Page likes | Other | Page likes |
messaging_reply_rate | Messaging reply rate | Other | Messaging reply rate |
omni_achievement_unlocked | Omni achievement unlocks | Other | Mobile app feature unlocks |
omni_custom | Omni custom | Other | Omni custom |
omni_level_achieved | Omni level achieved | Other | Omni level achieved |
omni_rate | Omni rates | Other | Omni rates |
omni_search | Omni searches | Other | Omni searches |
omni_spend_credits | Omni credits spend | Other | Omni credits spend |
omni_view_content | Omni content view | Other | Omni content view |
onsite_app_view_content | Desktop content views | Other | Desktop content views |
onsite_web_app_event | Website app event | Other | Website app event |
onsite_web_app_view_content | Web app content view | Other | Web app content view |
onsite_web_view_content | Web content views | Other | Web content views |
outbound_CTR | Outbound CTR | Other | Outbound CTR |
page_story | Desktop app story engagement | Other | Desktop app story engagement |
photo_view | Photo views | Other | Photo views |
photo_view_1d_click_1d_view | Photo views (1d_click + 1d_view) | Other | Photo views |
post | Post shares | Other | Post shares |
post_1d_click_1d_view | Post shares (1d_click + 1d_view) | Other | Post shares |
post_story | Desktop post story engagement | Other | Desktop post story engagement |
rsvp | Event responses | Other | Event responses |
rule_asset | Rule asset | Other | Rule asset |
search | Searches | Other | Searches |
social_spend | Social spend | Other | Social spend |
unique_action_actions_all | Unique actions (all) | Other | Unique actions (all) |
unique_action_actions_without_customs | Unique standard actions | Other | Unique standard actions |
unique_action_add_payment_info | Unique adds off payment info | Other | Unique adds off payment info |
unique_action_add_to_wishlist | Unique action adds to wishlist | Other | Unique action adds to wishlist |
unique_action_app_custom_event | Unique mobile app actions | Other | Unique mobile app actions |
unique_action_app_custom_event_fb_mobile_achievement_unlocked | Unique mobile app achievements unlocked | Other | Unique mobile app achievements unlocked |
unique_action_app_custom_event_fb_mobile_add_payment_info | Unique mobile app adds of payment info | Other | Unique mobile app adds of payment info |
unique_action_app_custom_event_fb_mobile_add_to_wishlist | Unique mobile app adds to wishlist | Other | Mobile app adds to wishlist |
unique_action_app_custom_event_fb_mobile_content_view | Unique mobile app content views | Other | Unique mobile app content views |
unique_action_app_custom_event_fb_mobile_level_achieved | Unique mobile app levels completed | Other | Unique mobile app levels completed |
unique_action_app_custom_event_fb_mobile_rate | Unique mobile app ratings submitted | Other | Unique mobile app ratings submitted |
unique_action_app_custom_event_fb_mobile_search | Unique mobile app searches | Other | Unique mobile app searches |
unique_action_app_custom_event_fb_mobile_spent_credits | Unique mobile app credits spent | Other | Unique mobile app credits spent |
unique_action_app_custom_event_other | Other unique mobile app actions | Other | Other unique mobile app actions |
unique_action_app_story | Unique desktop app story engagements | Other | Unique desktop app story engagements |
unique_action_app_use | Unique desktop app uses | Other | Unique desktop app uses |
unique_action_credit_spent | Unique credit spends | Other | Unique credit spends |
unique_action_custom_actions_only | Unique custom actions | Other | Unique custom actions |
unique_action_games_plays | Unique game plays | Other | Unique game plays |
unique_action_like | Unique page likes | Other | Unique page likes |
unique_action_omni_custom | Unique action Omni custom | Other | Unique action Omni custom |
unique_action_omni_level_achieved | Unique action Omni level achieved | Other | Unique action Omni level achieved |
unique_action_omni_rate | Unique Omni action rate | Other | Unique Omni action rate |
unique_action_omni_search | Unique Omni searches | Other | Unique Omni searches |
unique_action_omni_spend_credits | Unique Omni credit spends | Other | Unique Omni credit spends |
unique_action_omni_view_content | Unique Omni content views | Other | Unique Omni content views |
unique_action_onsite_app_view_content | Unique desktop content views | Other | Unique desktop content views |
unique_action_onsite_web_app_event | Unique web app events | Other | Unique web app events |
unique_action_onsite_web_app_view_content | Unique web app content views | Other | The estimated number of people who viewed content on web app |
unique_action_onsite_web_view_content | Unique web content views | Other | The estimated number of people who viewed content on web |
unique_action_page_story | Unique page stories engagements | Other | Unique page stories engagements |
unique_action_photo_view | Unique photo views | Other | Unique photo views |
unique_action_post | Unique post shares | Other | Unique post shares |
unique_action_post_story | Unique post stories engagements | Other | Unique post stories engagements |
unique_action_rate | People taking action rate % | Other | People taking action rate %. |
unique_action_receive_offer | Unique offer claims | Other | Unique offer claims |
unique_action_rsvp | Unique event responses | Other | Unique event responses |
unique_action_search | Unique searches | Other | Unique searches |
unique_action_value_checkin | Unique check-ins | Other | Unique check-ins |
unique_action_view_content | Unique content views | Other | Unique content views |
unique_action_view_content_1d_click_1d_view | Unique content views (1d_click + 1d_view) | Other | Unique content views |
unique_ctr | Unique CTR | Other | Unique CTR |
unique_omni_achievement_unlocked | Unique Omni achievement unlocked | Other | Unique Omni achievement unlocked |
unique_outbound_CTR | Unique outbound CTR | Other | Unique outbound CTR |
value_actions_without_customs | Actions value without customs | Other | Actions value without customs |
value_actions_without_customs_1d_click_1d_view | Actions value without customs (1d_click + 1d_view) | Other | Actions value without customs |
value_add_payment_info | Website adds to cart conversion value | Other | Website adds to cart conversion value |
value_add_to_wishlist | Adds to wishlist conversion value | Other | Adds to wishlist conversion value |
value_app_custom_event_fb_mobile_add_payment_info | Mobile app adds of payment info | Other | Mobile app adds of payment info |
value_app_custom_event_fb_mobile_add_payment_info_1d_click_1d_view | Mobile app adds of payment info (1d_click + 1d_view) | Other | Mobile app adds of payment info |
value_app_custom_event_fb_mobile_add_to_wishlist | Mobile app adds to wishlist conversion value | Other | Mobile app adds to wishlist conversion value |
value_app_custom_event_fb_mobile_content_view | Mobile app content views conversion value | Other | Mobile app content views conversion value |
value_app_custom_event_fb_mobile_level_achieved | Mobile app levels completed conversion value | Other | Mobile app levels completed conversion value |
value_app_custom_event_fb_mobile_search | Mobile app searches conversion value | Other | Mobile app searches conversion value |
value_app_custom_event_fb_mobile_spent_credits | Mobile app credits spent conversion value | Other | Mobile app credits spent conversion value |
value_credit_spent | Credit spents conversion value | Other | Credit spents conversion value |
value_custom_actions_only | Actions value customs only | Other | Actions value customs only |
value_custom_actions_only_1d_click_1d_view | Actions value customs only (1d_click + 1d_view) | Other | Actions value customs only |
value_onsite_web_app_event | Web app event value | Other | Web app event value |
value_search | Searches conversion value | Other | Searches conversion value |
value_view_content | Content view conversion value | Other | Content view conversion value |
video_15_sec_watched_actions | Video played 15 secs | Other | The number of times your video was played to completion, or for at least 15 seconds |
video_30_sec_watched_actions | Video played 30 secs | Other | The number of times your video was played to completion, or for at least 30 seconds |
video_auto_play_actions | Video auto play actions | Other | Video auto play actions |
video_click_play_actions | Video clicks to plays actions | Other | Video clicks to plays actions |
video_p100_watched_actions | Video plays at 100% | Other | Video plays at 100% |
video_p25_watched_actions | Video plays at 25% | Other | Video plays at 25% |
video_p50_watched_actions | Video plays at 50% | Other | Video Plays at 50% |
video_p75_watched_actions | Video plays at 75% | Other | Video plays at 75% |
video_p95_watched_actions | Video plays at 95% | Other | Video plays at 95% |
video_thruplay_watched_actions | ThruPlay actions | Other | The number of times your video was played to completion, or for at least 15 seconds |
view_content | Content views | Other | Content views |
view_content_1d_click_1d_view | Content views (1d_click + 1d_view) | Other | Content views |
view_through_rate | View-through rate | Other | View through rate |
wish_bid | Wish bid | Other | Wish bid |
action_carousel_card_name | Carousel card name | ad_dimension | Carousel card name |
ad_bid_info | Ad bid info | ad_dimension | Ad bid info |
ad_call_to_action_type | Call to action type | ad_dimension | Type of call to action button in your ad |
ad_configured_status | Ad configured status | ad_dimension | Ad configured status |
ad_creative_id | Ad creative ID | ad_dimension | Ad creative ID |
ad_creative_name | Ad creative name | ad_dimension | Ad creative name |
ad_desktop_feed_preview_url | Ad preview URL: desktop feed | ad_dimension | URL to a preview of the ad, as seen in the desktop feed standard placement |
ad_destination_url | Destination URL | ad_dimension | Destination URL |
ad_facebook_story_preview_url | Ad preview URL: Facebook story | ad_dimension | URL to a preview of the ad, as seen in the Facebook story mobile placement |
ad_id | Ad ID | ad_dimension | Ad ID |
ad_image_img | Ad image | ad_dimension | Ad image |
ad_instagram_preview_url | Ad preview URL: Instagram | ad_dimension | URL to a preview of the ad, as seen in the Instagram standard placement |
ad_instagram_story_preview_url | Ad preview URL: Instagram story | ad_dimension | URL to a preview of the ad, as seen in the Instagram Story placement |
ad_instant_article_preview_url | Ad preview URL: instant article | ad_dimension | URL to a preview of the ad, as seen in the instant article standard placement |
ad_link_url | Internal destination URL | ad_dimension | Internal destination URL |
ad_mobile_banner_preview_url | Ad preview URL: mobile banner | ad_dimension | URL to a preview of the ad, as seen in the mobile banner placement |
ad_mobile_feed_preview_url | Ad preview URL: mobile feed | ad_dimension | URL to a preview of the ad, as seen in the mobile feed standard placement |
ad_mobile_interstitial_preview_url | Ad preview URL: mobile interstitial | ad_dimension | URL to a preview of the ad, as seen in the mobile interstitial placement |
ad_name | Ad name | ad_dimension | Ad name |
ad_object_type | Object type | ad_dimension | Object type |
ad_object_url | External destination URL | ad_dimension | External destination URL |
ad_right_column_preview_url | Ad preview URL: right column | ad_dimension | URL to a preview of the ad, as seen in the right column standard placement |
ad_status | Ad status | ad_dimension | Ad status |
ad_tags | Ad tags | ad_dimension | Ad tags |
ad_template_url | Tracking template URL | ad_dimension | Tracking template URL |
ad_title | Ad title | ad_dimension | Ad title |
ad_url | Ad URL | ad_dimension | Ad URL |
ad_url_tags | URL tags | ad_dimension | URL tags |
ad_utm_campaign | Campaign (utm) | ad_dimension | Value of the utm_campaign parameter extracted from the ad destination URL |
ad_utm_content | Content (utm) | ad_dimension | Value of the utm_content parameter extracted from the ad destination URL |
ad_utm_medium | Medium (utm) | ad_dimension | Value of the utm_medium parameter extracted from the ad destination URL |
ad_utm_source | Source (utm) | ad_dimension | Value of the utm_source parameter extracted from the ad destination URL |
ad_utm_term | Term (utm) | ad_dimension | Value of the utm_term parameter extracted from the ad destination URL |
body_asset | Ad primary text | ad_dimension | Ad primary text |
carousel_card_call_to_action_type | Carousel card call to action type | ad_dimension | Call to action type of carousel card |
carousel_card_description | Carousel card description | ad_dimension | Description of carousel card |
carousel_card_image | Carousel card image | ad_dimension | The image of the carousel card |
carousel_card_image_id | Carousel card image ID | ad_dimension | The ID of the carousel image card |
carousel_card_image_url | Carousel card image URL | ad_dimension | The image URL of the carousel card |
carousel_card_target_url | Carousel card target URL | ad_dimension | Target URL of carousel card |
image_asset | Ad image URL | ad_dimension | Ad image URL |
image_thumbnail | Ad thumbnail URL | ad_dimension | Ad thumbnail URL |
lead_company_name | Lead company name | ad_dimension | Lead company name |
lead_country | Lead country | ad_dimension | Lead country |
lead_created_time | Lead created | ad_dimension | Lead created |
lead_email | Lead email | ad_dimension | Lead email |
lead_first_name | Lead first name | ad_dimension | Lead first name |
lead_form_id | Lead form ID | ad_dimension | Lead form ID |
lead_form_name | Lead form name | ad_dimension | Lead form name |
lead_form_status | Lead form status | ad_dimension | Lead form status |
lead_full_name | Lead full name | ad_dimension | Lead full name |
lead_id | Lead ID | ad_dimension | Lead ID |
lead_last_name | Lead last name | ad_dimension | Lead last name |
lead_phone_number | Lead phone number | ad_dimension | Lead phone number |
lead_state | Lead state | ad_dimension | Lead state |
promoted_post_caption | Post caption | ad_dimension | Post caption |
promoted_post_created_time | Post created date | ad_dimension | Post created date |
promoted_post_description | Post description | ad_dimension | Post description |
promoted_post_destination_url | Promoted post destination URL | ad_dimension | Promoted post destination URL |
promoted_post_full_picture | Post image URL | ad_dimension | Post image URL. |
promoted_post_id | Post ID | ad_dimension | Post ID |
promoted_post_id_ig | Post Instagram ID | ad_dimension | Post Instagram ID |
promoted_post_message | Post message | ad_dimension | Post message |
promoted_post_name | Post name | ad_dimension | Post name |
promoted_post_permalink_url | Link to post | ad_dimension | Link to post |
promoted_post_permalink_url_ig | Link to Instagram post | ad_dimension | Link to Instagram post |
promoted_post_picture | Post thumbnail URL | ad_dimension | Post thumbnail URL. |
promoted_post_picture_image | Promoted post thumbnail | ad_dimension | Promoted post thumbnail |
promoted_post_source | Post source | ad_dimension | Post source |
promoted_post_story | Post story | ad_dimension | Post story |
promoted_post_type | Post type | ad_dimension | Post type |
thumbnail_image_img | Ad thumbnail image | ad_dimension | Ad thumbnail image |
video_asset_thumbnail_image | Video asset thumbnail image | ad_dimension | Video asset thumbnail image |
video_asset_thumbnail_url | Video asset thumbnail url | ad_dimension | Video asset thumbnail URL |
ad_format_asset | Ad format asset | breakdown | Ad format asset |
age | Age | breakdown | Age |
body_asset_id | Ad text ID | breakdown | Body asset ID |
body_asset_text | Ad text | breakdown | Body asset text |
call_to_action_asset_id | Call to action asset ID | breakdown | Call to action asset ID |
call_to_action_asset_name | Call to action asset name | breakdown | Call to action asset name |
country_code | Country code | breakdown | Country code |
country_icon_image | Country icon | breakdown | Country icon |
country_icon_url | Country icon url | breakdown | Country icon url |
country_name | Country name | breakdown | Country name |
description_asset_id | Description asset ID | breakdown | Description asset ID |
description_asset_text | Description asset text | breakdown | Description asset text |
device_platform | Device platform | breakdown | Device platform |
dma | DMA (Designated Market Area) | breakdown | DMA (Designated Market Area) |
gender | Gender | breakdown | Gender |
gender_icon_image | Gender icon | breakdown | Gender icon |
gender_icon_url | Gender icon url | breakdown | Gender icon url |
hourly_stats_aggregated_by_advertiser_time_zone | Hourly stats aggregated by advertiser time zone | breakdown | Hourly stats aggregated by advertiser time zone |
hourly_stats_aggregated_by_audience_time_zone | Hourly stats aggregated by audience time zone | breakdown | Hourly stats aggregated by audience time zone |
image_asset_hash | Image asset hash | breakdown | Hash for an image asset |
image_asset_id | Image asset ID | breakdown | ID for an image asset |
image_asset_name | Image asset name | breakdown | Name for an image asset |
image_asset_url | Image asset URL | breakdown | URL for an image asset |
impression_device | Impression device | breakdown | Impression device |
impression_device_icon | Impression device icon | breakdown | Impression device icon |
impression_device_icon_url | Impression device icon url | breakdown | Impression device icon url |
link_url_asset_id | Link asset ID | breakdown | Link asset ID |
link_url_asset_website_url | Link asset website URL | breakdown | Website URL for a link URL asset |
place_page_id | Place page ID | breakdown | Place page ID |
product_id | Product ID | breakdown | Product ID |
publisher_platform | Publisher platform | breakdown | Publisher platform |
title_asset_id | Title asset ID | breakdown | Title asset ID |
title_asset_text | Title asset text | breakdown | Title asset text |
video_asset | Video asset | breakdown | Video asset |
ad_group_edit_link | Adset edit link | adset_dimension | Link to edit the ad set in Facebook Ads. |
adset_id | Adset ID | adset_dimension | Adset ID |
adset_name | Adset name | adset_dimension | Adset name |
adset_status | Adset status | adset_dimension | Adset status |
adsetbudget_remaining | Adset budget remaining | adset_dimension | Adset budget remaining. |
adsetconfigured_status | Adset configured status | adset_dimension | Adset configured status. |
adsetdaily_budget | Adset daily budget | adset_dimension | Adset daily budget. |
adsetend_time | Adset end date | adset_dimension | Adset end date. |
adsetend_time_exact | Adset end date & time | adset_dimension | Adset end date & time. |
adsetlifetime_budget | Adset lifetime budget | adset_dimension | Adset lifetime budget. |
adsetstart_time | Adset start date | adset_dimension | Adset start date. |
adsetstart_time_exact | Adset start date & time | adset_dimension | Adset start date & time. |
adsettargeting_age_max | Adset targeting maximum age | adset_dimension | Maximum of age range defined by user for ad set targeting. A breakdown of the data in the ‘Targeting’ dimension. |
adsettargeting_age_min | Adset targeting minimum age | adset_dimension | Minimum of age range defined by user for ad set targeting. A breakdown of the data in the ‘Targeting’ dimension. |
adsettargeting_geo_location_cities | Adset targeting city location | adset_dimension | Cities defined by user for ad set targeting. A breakdown of the data in the ‘Targeting’ dimension. |
adsettargeting_geo_location_countries | Adset targeting country location | adset_dimension | Countries defined by user for ad set targeting. A breakdown of the data in the ‘Targeting’ dimension. |
adsettargeting_geo_location_country_groups | Adset targeting country groups | adset_dimension | Targeting country groups. |
adsettargeting_geo_location_type | Adset targeting location type | adset_dimension | Location types defined by user for ad set targeting. A breakdown of the data in the ‘Targeting’ dimension. |
bidamount | Adset bid amount | adset_dimension | Adset bid amount. |
bidinfo | Ad set bid info | adset_dimension | Ad set bid info. |
lifetime_min_spend_target | Adset lifetime minimum spend target | adset_dimension | Lifetime minimum spend target for an ad set defined in your account currency. You must specify the lifetime budget at the ad campaign level. |
lifetime_spend_cap | Adset lifetime spend cap | adset_dimension | Daily spend cap of the ad set defined in your account currency. You must specify the daily budget in the campaign. |
account_currency | Account currency | account_dimension | Account currency |
account_edit_link | Account edit link | account_dimension | Link to edit the Facebook Ads account. |
account_id | Account ID | account_dimension | Account ID |
account_name | Account name | account_dimension | Account name |
account_status | Account status | account_dimension | Account status. |
amount_spent | Account amount spent | account_dimension | Account amount spent. |
balance | Account balance | account_dimension | Account balance. |
business_city | Business city | account_dimension | Business city. |
business_country_code | Business country | account_dimension | Business country. |
business_name | Business name | account_dimension | Business name. |
spend_cap | Account spend cap | account_dimension | Account spend cap. |
timezone_id | Account timezone ID | account_dimension | Account timezone ID. |
timezone_name | Account timezone | account_dimension | Account timezone. |
timezone_offset_hours_utc | Account timezone offset from UTC | account_dimension | Account timezone offset from UTC. |
users | Account users | account_dimension | Account users. |
campaign_budget_remaining | Campaign budget remaining | campaign_dimension | Campaign budget remaining. |
campaign_configured_status | Campaign configured status | campaign_dimension | Campaign configured status. |
campaign_daily_budget | Campaign daily budget | campaign_dimension | Campaign daily budget. |
campaign_edit_link | Campaign edit link | campaign_dimension | List of tags assigned to your campaign |
campaign_end_time | Campaign end date & time | campaign_dimension | Campaign end date & time. |
campaign_id | Campaign ID | campaign_dimension | Campaign ID |
campaign_is_skadnetwork_attribution | Is Campaign using SKAdNetwork | campaign_dimension | Flag to indicate that the campaign will be using SKAdNetwork, which also means that it will only be targeting iOS 14.x and above. |
campaign_lifetime_budget | Campaign lifetime budget | campaign_dimension | Campaign lifetime budget. |
campaign_name | Campaign name | campaign_dimension | Campaign name |
campaign_spend_cap | Campaign spending limit | campaign_dimension | Campaign spending limit. |
campaign_start_time | Campaign start date & time | campaign_dimension | Campaign start date & time. |
start_time | Campaign starts | campaign_dimension | Campaign starting date set by the advertiser. |
status | Campaign status | campaign_dimension | Campaign status. |
stop_time | Campaign ends | campaign_dimension | Campaign ending date set by the advertiser. |
date | Date | time | Date |
day | Day of week (Mon – Sun) | time | Day of week (Mon – Sun) |
month | Month | time | Month |
quarter | Quarter | time | Quarter |
week | Week | time | Week |
week_iso | Week (Mon-Sun) | time | ISO week number |
year | Year | time | Year |
year_month | Month and year | time | Month and year |
year_of_week | Year of week (Sun-Sat) | time | Year of week for US-style Sunday-Saturday weeks |
year_of_week_iso | Year of week (Mon-Sun) | time | Year of week for ISO standard Monday-Sunday weeks |
year_quarter | Quarter and year | time | Quarter and year |
year_week | Week and year | time | Week and year |
year_week_iso | Year & week (Mon-Sun) | time | Year and week for ISO weeks |
action_type | Action type | all_dimension | Action type |
action_type_with_custom_labels | Action type (with custom conv. IDs) | all_dimension | The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn’t click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their ID number |
age_targeting | Age targeting | all_dimension | Age targeting |
buying_type | Buying type | all_dimension | Buying type |
conversion_rate_ranking | Conversion rate ranking | all_dimension | Conversion rate ranking |
created_time | Created time | all_dimension | Created time |
engagement_rate_ranking | Engagement rate ranking | all_dimension | Engagement rate ranking |
gender_targeting | Gender targeting | all_dimension | Gender targeting |
objective | Objective | all_dimension | Objective |
place_page_name | Place page name | all_dimension | Place page name |
quality_ranking | Quality ranking | all_dimension | Quality ranking |
updated_time | Updated time | all_dimension | Updated time |
reach_estimate_users_lower_bound | Reach estimate: users lower bound | reach_estimate_dimension | Reach estimate: users lower bound |
reach_estimate_users_upper_bound | Reach estimate: users upper bound | reach_estimate_dimension | Reach estimate: users upper bound |
end_date | End date | End date | End date |
real_time | Real time | Real time API | Get your data directly from Meta’s API, this field will increase your loading time but will give the exact number from the business manager. |
start_date | Start date | Start date | Start date |
platform_position | Platform position | breakdown_dimension | Platform position |