Best Free SEO Report Templates for Looker Studio (2026)

Free, white-label SEO report templates for Google Looker Studio. Track keyword rankings, organic traffic, Search Console data, and on-page SEO metrics. Built and curated by our team, used by +10,000 marketing teams and agencies.

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Last updated: April 2026

What is an SEO dashboard on Looker Studio?

An SEO dashboard on Looker Studio is a visual report that pulls data from sources like Google Search Console, Google Analytics 4, and Google Business Profile into a single interface. It lets you track keyword rankings, organic traffic, click-through rates, and indexation status without switching between tools.

These free SEO dashboard examples connect directly to Google Search Console, Google Analytics 4, and Google Business Profile. Unlike static spreadsheet templates, Looker Studio analytics dashboards update automatically with your latest data, giving you a live view of your website traffic dashboard, keyword performance, and organic search visibility.

Get started in minutes: With Porter Metrics connectors, connect your SEO data sources and use pre-built templates to start monitoring performance right away.

Why use an SEO dashboard on Looker Studio?

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Consolidate SEO data

Pull Google Search Console, GA4, and Google Business Profile into one report. Our SEO report template combines queries, landing pages, and rankings in a single view.

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Track keyword rankings

Monitor position changes with our keyword ranking tracker. Filter branded vs. non-branded with our dedicated template.

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Automate client reporting

White-label SEO dashboards for agencies. Schedule automated reports via email, share live links, or export to PDF with your branding.

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Monitor local SEO

Track reviews, search visibility, and direction requests with our Local SEO and Google Business Profile templates.

How to build an SEO dashboard on Looker Studio

1

Connect your SEO data sources

Go to portermetrics.com and connect Google Search Console, GA4, or Google Business Profile. Tutorials: connect data sources, connect GA4, connect GBP.

2

Choose an SEO template

Browse our SEO template gallery and pick a template for your use case. Learn how to copy a Looker Studio template.

3

Select your SEO metrics

Customize with clicks, impressions, CTR, and average position from Search Console. Add GA4 organic sessions and conversions. Learn about calculated fields, charts, and regex grouping.

4

Design your SEO dashboard

Add logos, colors, and fonts to white-label your report. Follow our dashboard design tutorial.

5

Share your SEO dashboard

Share via link, PDF, scheduled email, or embed. Tutorial: How to share Looker Studio reports.

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Key metrics and KPIs for an SEO dashboard

Search Visibility

  • Organic clicks — total clicks from Google Search
  • Impressions — how often pages appear in SERPs
  • Average position — ranking across target keywords
  • CTR — click-through rate from search results

Keyword Performance

  • Keyword rankings — position tracking over time
  • Branded vs. non-branded — brand vs. generic split
  • Top queries — best queries by clicks
  • Opportunities — high impressions, low CTR

Organic Traffic

  • Organic sessions — visits from organic search
  • Landing pages — top pages by organic traffic
  • Conversions — leads/signups from organic
  • Bounce rate — visitor engagement quality

Local SEO

  • GBP views — listing visibility on Maps
  • Direction requests — users asking for directions
  • Phone calls — calls from GBP listing
  • Reviews — rating and count

Start tracking your SEO performance today

Connect Google Search Console and GA4 in minutes. Choose from 43 free SEO templates on Looker Studio and automate your reporting. Get started for free →

Frequently Asked Questions

What is an SEO dashboard?
An SEO dashboard is a visual report that consolidates data from Google Search Console, Google Analytics 4, and other sources to track keyword rankings, organic traffic, and search visibility in one place.
What is the best tool to build an SEO dashboard?
Google Looker Studio is the most popular free tool for building SEO dashboards. With Porter Metrics, you can connect Google Search Console, GA4, and Google Business Profile and use pre-built SEO templates.
Are these SEO report templates free?
Yes, all 43 SEO templates are free to download and use with Porter Metrics free plan.
Can I customize these SEO templates?
Yes. Every template is fully customizable. You can add your logo, change colors, add or remove metrics, and create calculated fields.
How do I connect Google Search Console to Looker Studio?
Go to portermetrics.com, select Google Search Console as your data source, authorize access, then copy an SEO template. Your data will populate automatically.
Can I use these templates for client SEO reporting?
Yes. All templates are white-label. You can add your agency branding and share automated SEO reports via email, PDF, or live links.
What SEO metrics and KPIs should I track in my dashboard?
The most important SEO metrics to track include organic traffic (sessions from search), keyword rankings and position changes, click-through rate (CTR) from search results, impressions and search visibility, backlink profile growth, Core Web Vitals scores, and conversion rate from organic traffic. Group these into visibility metrics (impressions, rankings), engagement metrics (CTR, time on page), and conversion metrics (leads, sales from organic) to get a complete picture of your SEO performance.
How do I combine Google Analytics and Search Console data in one SEO dashboard?
Connect both Google Analytics 4 and Google Search Console as data sources in Looker Studio through Porter Metrics. GA4 provides user behavior data (sessions, conversions, bounce rate) while Search Console provides search performance data (queries, impressions, CTR, positions). Blending both sources gives you a complete view from search query to conversion, letting you see which keywords drive the most valuable traffic.
What is the difference between an SEO dashboard and an SEO report?
An SEO dashboard is a live, interactive view of your current SEO performance that updates automatically with real-time data. An SEO report is typically a periodic summary (weekly, monthly) sent to stakeholders. With Looker Studio templates from Porter, you get both: a live dashboard you can check anytime, plus the ability to schedule automated PDF reports via email to clients or team members.

Start building your SEO dashboard today

Connect Google Search Console and GA4 in minutes. Choose from 43 free SEO templates on Looker Studio.

Get started for free →

SEO Dashboard Best Practices

Building an effective SEO analytics dashboard goes beyond picking the right template. Here are proven practices from marketing teams that use Looker Studio dashboards daily:

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