Build a report
Sign in with Google
Works with Looker Studio

Frequency report template

Get the actual Frequency report template used by Porter to monitor your PPC performance.
Download template

Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Frequency report template overview

With this Frequency report template, monitor specific metrics such as website visits, email opens, and social media engagement. Segment the data by demographics, channels, or time periods to identify high-performing campaigns or target audience groups.

Suggest users share the report via PDF, link, or email to effectively influence teams or clients. Showcase the increase in conversions, reach, or engagement rates to demonstrate the success of marketing strategies.

Use the data to answer questions like “Which marketing channel drives the highest website traffic?” or “What demographic group shows the highest email open rates?” Identify trends and patterns to optimize future campaigns and make data-driven decisions.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Cost per conversion
– Return on investment (ROI)

Engagement metrics

– Click-through rate (CTR)
– Conversion rate
– Bounce rate

Visibility metrics

– Impressions
– Reach
– Click-through rate

Dimensions

Campaign

– Audience targeting
– Campaign duration
– Channel or platform used

Audience

– Demographics
– Psychographics
– Geographics

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A frequency report should include metrics categorized by visibility, engagement, and conversion. The data should be segmented by campaign, channel, audience, content, objective, and date. For visibility, examples can be impressions and reach, engagement may include likes, comments, and shares, while conversions can be measured by click-through rates and conversion rates.
To analyze the frequency data, we can include the following metrics: 1) Visibility – number of impressions, reach, and frequency distribution. 2) Engagement – click-through rate, likes, comments, and shares per impression. 3) Conversion – conversion rate, cost per acquisition, and return on ad spend. Adding context, we can compare these metrics against previous campaigns, specific date ranges, established goals, industry rates, and benchmarks. Segmenting the data by campaign, channel (e.g., social media platforms), audience demographics, content type, campaign objective, and date of each campaign. For instance, we can analyze the frequency distribution for a specific Facebook campaign targeting young adults in April, comparing it with the industry average for similar campaigns.
To build a frequency dashboard, 1) connect your data and accounts such as Google Analytics, Facebook Ads, or Mailchimp. 2) Select the metrics to monitor performance, for example, impressions, reach, and frequency. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date to understand the frequency of user engagement. 4) Add filters or buttons to make your report interactive, like filtering by date range or specific campaigns. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A Frequency Dashboard is a visual representation tool that tracks, analyzes, and displays key performance indicators, metrics, and key data points to monitor the health of a business, department, or specific process. It is significant for businesses as it provides a quick overview of business performance and aids in making informed decisions. Tools commonly used to create such a dashboard include Looker Studio, Tableau, and Power BI, and key elements typically included are data graphs, charts, and metrics. Real-time data monitoring is crucial as it allows businesses to respond quickly to any changes in metrics. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.