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Daily marketing report template

Get the actual Daily marketing report template used by Porter to monitor your Marketing performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Daily marketing report template overview

With this daily performance monitoring dashboard template, easily monitor specific metrics to track the performance of your website. For example, you can monitor the number of visitors, page load time, and bounce rate. Segment the data by different dimensions such as traffic source, device type, or geographical location to gain deeper insights into user behavior.

Share the data with your teams or clients effortlessly by generating a PDF report, sharing a live link, or sending an email. This allows you to influence decision-making and collaborate effectively with stakeholders. For instance, share the website’s conversion rate with the marketing team to optimize ad campaigns or provide the average session duration to the UX team for improving user experience.

Answer crucial questions using the available data. For instance, determine which marketing channel brings the highest traffic by analyzing referral sources. Identify the pages with the highest bounce rate to focus on improving their content or design. Uncover patterns in user behavior by comparing data across different time periods, segments, or campaigns. Obtain actionable insights to drive your business forward with this versatile dashboard template.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Cost per conversion
– Return on investment (ROI)

Engagement metrics

– Number of clicks
– Number of shares
– Time spent on website

Visibility metrics

– Impressions
– Reach
– Click-through rate

Dimensions

Campaign

– Audience demographics
– Marketing channels
– Campaign objectives

Audience

– Age groups
– Gender
– Income levels

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A daily report should include visibility metrics such as impressions and reach; engagement metrics like clicks and reactions; and conversion metrics including conversions and ROI. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, a report might break down impressions by campaign to show the effectiveness of different marketing initiatives. Keep it concise and start with “A daily report should include.”
To analyze the daily report, first choose metrics such as visibility (impressions, reach), engagement (clicks, likes, shares), and conversion metrics (conversions, revenue). Break them down by visibility (e.g. impressions per channel), engagement (e.g. click-through rate), and conversion metrics (e.g. conversion rate). Add context by comparing against cost (cost per click, cost per conversion), date range (daily performance trends), goals (e.g. target conversion rate), rates (e.g. engagement rate), and benchmarks (industry average conversion rate). Segment data by campaign (performance of each campaign), channel (performance across social media platforms), audience (demographics contributing to conversions), content (best performing content), objective (performance based on campaign objective), and date (daily performance comparison). For example, analyze impressions per channel to understand the effectiveness of different marketing efforts. Be succinct and provide concise examples contextual to the topic without mentioning benefits.
To build a daily marketing dashboard, 1) connect your data and accounts such as Google Analytics, social media platforms, and CRM. 2) Select metrics like click-through rates, conversion rates, and customer acquisition costs to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for a detailed analysis. 4) Add filters or buttons like date range or product category to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.

A daily marketing dashboard is a visual representation of key marketing performance metrics, providing businesses with insights to make data-driven decisions. It is significant as it allows real-time monitoring of marketing efforts, helping to identify trends, measure efficiency, and adjust strategies promptly. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like traffic sources, customer engagement, conversion rates, and ROI. Real-time data monitoring is crucial as it provides immediate feedback on marketing strategies. For a comprehensive guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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