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Ad creatives analysis report template

Get the actual Ad creatives analysis report template used by Porter to monitor your PPC performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Ad creatives analysis report template overview

With this creative analysis report template, monitor specific metrics to gauge performance. For example, track website traffic, conversions, and engagement rates to identify trends and optimize marketing efforts. Segment data by demographics, geographic location, or device type to gain insights into audience behavior.

Suggest sharing the report via PDF, link, or email to influence teams or clients. Present actionable recommendations backed by data, such as proposing website design changes to improve user experience or suggesting targeted advertising campaigns to drive conversions.

Answer critical questions with the data collected. Determine which creative content drives the highest engagement and adjust marketing strategies accordingly. Identify the top-performing platforms or channels for advertising campaigns and allocate resources effectively. Analyze the impact of different messaging tones or visuals on audience response to optimize future creative initiatives.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR)
– Conversion rate
– Cost per acquisition (CPA)

Engagement metrics

– Number of likes
– Number of comments
– Number of shares

Visibility metrics

– Impressions
– Reach
– Click through rate

Dimensions

Campaign

– Target audience
– Content message
– Distribution channels

Audience

– Demographics
– Psychographics
– Behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A creatives analysis report should include breaking down metrics by visibility, engagement, and conversion metrics. It should segment data by campaign, channel, audience, content, objective, and date. For example, providing the number of impressions, click-through rates, and conversions for each campaign, channel, or audience helps identify the performance of creatives at different stages. Additionally, analyzing engagement metrics like likes, shares, and comments provides insights into the effectiveness of different types of content. Lastly, conversion metrics such as lead generation or sales can highlight the impact of creatives.
To analyze this array of creatives data, follow these steps: 1) Choose metrics like visibility (impressions, reach), engagement (clicks, interactions), and conversion (conversions, ROI). 2) Add context by comparing against cost metrics, date range (e.g. weekly or monthly performance), goals (e.g. click-through-rate target), rates (e.g. engagement rate), and benchmarks for the industry or previous campaigns. 3) Segment the data by campaign (e.g. different ad sets), channel (e.g. Facebook, Instagram), audience (e.g. age groups), content (e.g. image vs. video), objective (e.g. brand awareness vs. lead generation), and date (e.g. analyze performance over time). For example, compare the engagement rate of video ads on Facebook vs. Instagram, or the conversion rate of different age groups.
To build an ad creatives analysis dashboard, 1) connect your data and accounts from platforms like Google Ads, Facebook Ads, or LinkedIn Ads. 2) Select metrics such as click-through rates, conversion rates, or cost per click to monitor performance. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, or date. For example, you might want to compare the performance of a Facebook campaign targeting millennials with a LinkedIn campaign targeting professionals. 4) Add filters or buttons to make your report interactive, such as a date range filter or a button to switch between different campaigns. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

An Ad creatives analysis dashboard is a visual representation tool that provides insights into the performance of advertising campaigns, including metrics like click-through rates, impressions, and conversions. It is significant for businesses as it helps in making data-driven decisions, optimizing ad performance, and maximizing ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like ad spend, audience demographics, and engagement metrics. Real-time data monitoring is crucial as it allows businesses to quickly adjust their strategies based on current performance. For learning how to create a marketing dashboard using Looker Studio, check out our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.