Reports
Campaign management
- Campaigns, ad groups and ads: build all three from a brief, with single video, image or a Spark post, and up to 20 creatives in one ad.
- Status and budgets: enable, pause or delete at any level, and change budgets, bids, schedules and targeting.
- Audiences: customer-file audiences from emails or phone numbers that Porter hashes first, plus lookalikes for the regions you pick.
- Leads and comments: export instant-form leads, hide or show ad comments, and reply as your brand.
- Multi-account and cross-channel: every ad account your TikTok login reaches, next to Meta, Google and LinkedIn Ads. Start with the Meta Ads MCP.
Reporting and video analytics
- 628 fields: spend, results, video, engagement, TikTok Shop and audience breakdowns, all in the TikTok Ads fields list.
- Video hooks: Video Watched 2S, Video Watched 6S and the four quartile views show where each video loses people.
- Return on spend: Complete Payment Roas for site sales, ROAS (Onsite) for TikTok Shop and GMV Max results by product.
- Who converts: spend and conversions by Age, Gender, Placement and Platform.
- Live dashboards: one link that stays current. Start from the free TikTok Ads dashboard templates.
Competitor ad research
- 32 European markets: the library holds ads shown in the EU, the EEA, the UK and Switzerland.
Creative generation
- Image and video: statics and short videos from a prompt or a product photo.
- Voiceover: text to speech in the same conversation.
- Straight into the ad: Porter uploads the finished video to TikTok, suggests a cover and adds it to a paused ad.
- Funnel: impressions, clicks, landing page views and conversions by campaign, to find the stage where people drop off.