Facebook Insights Fields Reference

Field Name	Label	Type	Description	Group
Breakdown11 fields
`city`	City	Dimension	City metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Breakdown
`consumption_type`	Consumption type	Dimension	Consumption type metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Breakdown
`country`	Country code	Dimension	The total count of ry code recorded during the reporting period.	Breakdown
`country_icon`	Country icon	Dimension	Geographic dimension showing country icon. Enables location-based performance analysis.	Breakdown
`country_icon_url`	Country icon url	Dimension	Geographic dimension showing country icon url. Enables location-based performance analysis.	Breakdown
`country_name`	Country name	Dimension	The display name of the country as configured in Facebook Insights.	Breakdown
`crosspost_status`	Crosspost status	Dimension	The current operational status indicating whether the item is active, paused, deleted, or in another state.	Breakdown
`feedback_type`	Feedback type	Dimension	Feedback type metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Breakdown
`like_source`	Like/unlike source	Metric	Like/unlike source metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Breakdown
`story_type`	Story type	Dimension	Story type metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Breakdown
`tab`	Page tab	Metric	Page tab metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Breakdown
Date10 fields
`Month`	Month	Metric	Month metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Date
`Week`	Week	Metric	Week metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Date
`Year`	Year	Metric	Year metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Date
`Yearmonth`	Month and year	Metric	Month and year metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Date
`Yearweek`	Week and year	Metric	Week and year metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Date
`date`	Date	Dimension	Timestamp or date value for date. Used for time-series analysis and filtering.	Date
`day_of_week`	Day of week (Mon – Sun)	Metric	Day of week (Mon – Sun) metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Date
`hour`	Hour of day	Metric	Hour of day metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Date
`quarter`	Quarter	Metric	Quarter metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Date
`year_quarter`	Quarter and year	Metric	Quarter and year metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	Date
End date2 fields
`end_date`	End date	Dimension	Timestamp indicating when the end occurred. Used for time-series analysis and reporting.	End date
`end_time`	End time	Dimension	Timestamp indicating when the end occurred. Used for time-series analysis and reporting.	End date
Real time API1 fields
`real_time`	Real time	Dimension	Get your data directly from Meta’s API, this field will increase your loading time but will give the exact number from the business manager.	Real time API
Start date1 fields
`start_date`	Start date	Dimension	Timestamp indicating when the start occurred. Used for time-series analysis and reporting.	Start date
page86 fields
`fans`	Page likes	Metric	Page likes metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`fans_age`	Page likes age	Metric	Demographic breakdown by page likes age. Used for audience analysis and targeting optimization.	page
`fans_gender`	Page likes gender	Metric	Demographic breakdown by page likes gender. Used for audience analysis and targeting optimization.	page
`followers_age`	Page followers age	Metric	Demographic breakdown by page followers age. Used for audience analysis and targeting optimization.	page
`followers_gender`	Page followers gender	Metric	Demographic breakdown by page followers gender. Used for audience analysis and targeting optimization.	page
`follows`	Page total followers	Metric	The total count of page followers recorded during the reporting period.	page
`page_actions_post_reactions_anger_total`	Page actions: Anger	Metric	The total count of page actions: anger recorded during the reporting period.	page
`page_actions_post_reactions_haha_total`	Page actions: Haha	Metric	The total count of page actions: haha recorded during the reporting period.	page
`page_actions_post_reactions_like_total`	Page actions: Like	Metric	The total count of page actions: like recorded during the reporting period.	page
`page_actions_post_reactions_love_total`	Page actions: Love	Metric	The total count of page actions: love recorded during the reporting period.	page
`page_actions_post_reactions_sorry_total`	Page actions: Sad	Metric	The total count of page actions: sad recorded during the reporting period.	page
`page_actions_post_reactions_wow_total`	Page actions: Wow	Metric	The total count of page actions: wow recorded during the reporting period.	page
`page_consumptions`	Page consumptions	Metric	The number of times people clicked on any of your content.	page
`page_consumptions_unique`	Page consumptions unique	Metric	The number of people who clicked on any of your content.	page
`page_daily_follows`	Page new followers	Metric	The number of new people who have followed your Page (Total Count)	page
`page_daily_follows_unique`	Page new followers (Unique)	Metric	The number of new people who have followed your Page (Unique Users)	page
`page_daily_unfollows`	Page new unfollows	Metric	The number of new people who have unfollowed your Page (Total Count)	page
`page_daily_unfollows_unique`	Page new unfollows (Unique)	Metric	The number of new people who have unfollowed your Page (Unique Users)	page
`page_daily_video_ad_break_ad_impressions_by_crosspost_status`	Page daily video ad break ad impressions by crosspost status	Dimension	The total number of times an ad was shown during ad breaks in crossposted videos.	page
`page_daily_video_ad_break_cpm_by_crosspost_status`	Page daily video ad break cpm by crosspost status	Dimension	The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook.	page
`page_daily_video_ad_break_earnings_by_crosspost_status`	Page daily video ad break earnings by crosspost status	Dimension	An estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.	page
`page_engaged_users`	Page Engaged Users	Metric	Unique users or visitors who interacted with your property. Each person is counted once regardless of sessions.	page
`page_fan_adds`	Page new likes	Metric	Page new likes metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`page_fan_adds_unique`	Page new unique likes	Metric	The number of new people who have liked your Page.	page
`page_fan_removes`	Page unlikes	Metric	Page unlikes metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`page_fan_removes_unique`	Page new unique unlikes	Metric	The number of new people who have unliked your Page.	page
`page_fans_online_per_day`	Page fans online	Metric	The number of your fans who saw any posts on Facebook	page
`page_impressions`	Page total impressions	Metric	The number of times your ad or content was displayed to users. Each view counts as one impression, regardless of user interaction.	page
`page_impressions_nonviral`	Non-Viral Impressions	Metric	Non-Viral Impressions metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`page_impressions_nonviral_unique`	Non-viral reach	Metric	Non-viral reach metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`page_impressions_organic`	Organic Impressions	Metric	Organic Impressions metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`page_impressions_organic_unique`	Organic reach	Metric	Organic reach metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`page_impressions_paid`	Paid impressions	Dimension	Unique identifier for the pa impressions in Facebook Insights.	page
`page_impressions_paid_unique`	Paid reach	Metric	Unique identifier for the pa reach in Facebook Insights.	page
`page_impressions_unique`	Total reach	Metric	The total count of reach recorded during the reporting period.	page
`page_impressions_viral`	Viral Impressions	Metric	Viral Impressions metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`page_impressions_viral_unique`	Viral reach	Metric	Viral reach metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`page_messages_blocked_conversations_unique`	Page messages blocked conversations unique	Metric	The number of conversations with the Page that have been blocked.	page
`page_messages_new_conversations_unique`	Page messages new conversations unique	Metric	The number of messaging conversations on Messenger that began with people who had never messaged with your business before.	page
`page_messages_reported_conversations_unique`	Page messages reported conversations unique	Metric	The number of conversations from your Page that have been reported by people for reasons such as spam, or containing inappropriate content.	page
`page_messages_total_messaging_connections`	Page messages total messaging connections	Metric	The number of people your business can send messages to.	page
`page_negative_feedback_by_type`	Page Negative Actions	Dimension	Page Negative Actions metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`page_negative_feedback_unique`	Page negative actions unique	Metric	The number of people who took a negative action (e.g., un-liked or hid a post).	page
`page_places_checkin_mobile`	page places checkin mobile	Metric	The number of times people checked into a place using mobile phones.	page
`page_places_checkin_mobile_unique`	Page places checkin mobile unique	Metric	The number of people who checked into a place using mobile phones.	page
`page_places_checkin_total`	Page places checkin total	Metric	The number of times people checked into a place.	page
`page_places_checkin_total_unique`	Page places checkin total unique	Metric	The number of people who checked into a place.	page
`page_positive_feedback_by_type`	Positive Actions	Dimension	Positive Actions metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page
`page_post_engagements`	Page Engagements	Metric	Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content.	page
`page_posts_impressions`	Page posts impressions	Metric	The number of times your Page’s posts entered a person’s screen. Posts include statuses, photos, links, videos and more.	page
`page_posts_impressions_nonviral`	Page posts nonviral impressions	Metric	The number of times your Page’s posts entered a person’s screen. This does not include content created about your Page with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	page
`page_posts_impressions_nonviral_unique`	Page posts nonviral unique impressions	Metric	The number of people who had any posts by your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	page
`page_posts_impressions_organic`	Page posts organic impressions	Metric	The number of times your Page’s posts entered a person’s screen through unpaid distribution.	page
`page_posts_impressions_organic_unique`	Page posts organic unique impressions	Metric	The number of people who had any of your Page’s posts enter their screen through unpaid distribution.	page
`page_posts_impressions_paid`	Page posts paid impressions	Dimension	The number of times your Page’s posts entered a person’s screen through paid distribution such as an ad.	page
`page_posts_impressions_paid_unique`	Page posts paid unique impressions	Metric	The number of people who had any of your Page’s posts enter their screen through paid distribution such as an ad.	page
`page_posts_impressions_unique`	Page posts unique impressions	Metric	The number of people who had any of your Page’s posts enter their screen. Posts include statuses, photos, links, videos and more.	page
`page_posts_impressions_viral`	Page posts viral impressions	Metric	The number of times your Page’s posts entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	page
`page_posts_impressions_viral_unique`	Page posts viral unique impressions	Metric	The number of people who had any of your Page’s posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	page
`page_video_complete_views_30s`	Page video 30 sec views	Metric	The number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_complete_views_30s_autoplayed`	Page video autoplayed 30 sec views	Metric	The number of times your Page’s automatically played videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_complete_views_30s_click_to_play`	Page video clicked to play 30 sec views	Metric	The number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_complete_views_30s_organic`	Page video organic 30 sec views	Metric	The number of times your Page’s videos played for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_complete_views_30s_paid`	Page video paid 30 sec views	Dimension	The number of times your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.	page
`page_video_complete_views_30s_unique`	Page video unique 30 sec views	Metric	The number of people who viewed your Page’s videos for at least 30 seconds, or for nearly their total length if they’re shorter than 30 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_views`	Page video views	Metric	The number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_views_10s`	Page video views 10s	Metric	The number of times your Page’s videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_views_10s_autoplayed`	Page video autoplayed 10 sec views	Metric	The number of times your Page’s videos automatically played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_views_10s_click_to_play`	Page video clicked to play 10 sec views	Metric	The number of times your Page’s videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_views_10s_organic`	Page video organic 10 sec views	Metric	The number of times your Page’s videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_views_10s_paid`	Page video paid 10 sec views	Dimension	The number of times your Page’s promoted videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.	page
`page_video_views_10s_unique`	Page video views 10s unique	Metric	The number of people who viewed your Page’s videos for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_views_autoplayed`	Page video autoplayed views	Metric	The number of times your Page’s videos automatically played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_views_click_to_play`	Page video clicked to play views	Metric	The number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_views_organic`	Page video organic views	Metric	The number of times your Page’s videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_video_views_paid`	Page video paid views	Dimension	The number of times your Page’s promoted videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.	page
`page_video_views_unique`	Page video unique views	Metric	The number of people who viewed your Page’s videos for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	page
`page_views_logged_in_unique`	Page unique views logged-in	Metric	The number of people logged in to Facebook who have viewed the Page profile.	page
`page_views_total`	Page views	Metric	The number of times a Page’s profile has been viewed by logged in and logged out people.	page
`post_video_ad_break_ad_cpm`	Post video ad break ad cpm	Metric	The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook.	page
`post_video_ad_break_ad_impressions`	Post video ad break ad impressions	Metric	The total number of times an ad was shown during ad breaks in your videos.	page
`post_video_ad_break_earnings`	Post video ad break earnings	Metric	An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.	page
`timestamp`	Timestamp	Metric	Timestamp or date value for timestamp. Used for time-series analysis and filtering.	page
`total_video_ad_break_ad_cpm`	Total video ad break ad cpm	Metric	Aggregate count of video ad break ad cpm events or items in the selected date range.	page
`total_video_ad_break_ad_impressions`	Total video ad break ad impressions	Metric	Aggregate count of video ad break ad impressions events or items in the selected date range.	page
`total_video_ad_break_earnings`	Total video ad break earnings	Metric	Aggregate count of video ad break earnings events or items in the selected date range.	page
page_info4 fields
`page_id`	Page ID	Dimension	Unique identifier for the page in Facebook Insights.	page_info
`page_name`	Page name	Dimension	The display name of the page as configured in Facebook Insights.	page_info
`page_profile_picture`	Page profile picture	Metric	Page profile picture metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page_info
`page_profile_picture_url`	Page profile picture url	Dimension	Page profile picture url metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	page_info
post49 fields
`engagement_by_post`	Post engagements	Metric	Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content.	post
`fan_churn_rate`	Likes churn rate	Metric	The percentage rate of likes churn relative to total interactions. Calculated as a ratio of successful events to total opportunities.	post
`fan_growth_rate`	Likes growth rate	Metric	Page new likes/Page total likes	post
`net_fan_growth`	Net likes growth	Metric	Net likes growth metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`non_viral_reach_perc`	NonViralReachPerc	Metric	NonViralReachPerc metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`organic_reach_perc`	OrganicReachPerc	Metric	OrganicReachPerc metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`page_engagement_rate_impressions`	Page engagement rate (Impressions)	Metric	page engagements/page impressions	post
`page_engagement_rate_reach`	Page engagement rate (Reach)	Metric	The number of unique users who saw your content at least once. Unlike impressions, reach counts each person only once.	post
`page_video_watch_10s_rate`	Page video watch 10s rate	Metric	page video views 10s/page video views	post
`page_video_watch_10s_rate_autoplayed`	Page video watch 10s rate autoplayed	Metric	page video views 10s autoplayed/page video views autoplayed	post
`page_video_watch_10s_rate_click_to_play`	Page video watch 10s rate click-to-play	Metric	page video views 10s click-to-play/page video views click-to-play	post
`page_video_watch_10s_rate_organic`	Page video watch 10s rate organic	Metric	page video complete views 10s organic/page video views organic	post
`page_video_watch_10s_rate_paid`	Page video watch 10s rate paid	Dimension	page video views 10s paid/page video views paid	post
`page_video_watch_10s_rate_unique`	Page video watch 10s rate unique	Metric	page video views 10s unique/page video views unique	post
`page_video_watch_30s_rate`	Page video watch 30s rate	Metric	page video complete views 30s/page video views	post
`page_video_watch_30s_rate_autoplayed`	Page video watch 30s rate autoplayed	Metric	page video complete views 30s autoplayed/page video views autoplayed	post
`page_video_watch_30s_rate_click_to_play`	Page video watch 30s rate click-to-play	Metric	page video complete views 30s click-to-play/page video views click-to-play	post
`page_video_watch_30s_rate_organic`	Page video watch 30s rate organic	Metric	page video complete views 30s organic/page video views organic	post
`page_video_watch_30s_rate_paid`	Page video watch 30s rate paid	Dimension	page video complete views 30s paid/page video views paid	post
`page_video_watch_30s_rate_unique`	Page video watch 30s rate unique	Metric	page video complete views 30s unique/page video views unique	post
`paid_reach_perc`	PaidReachPerc	Metric	Unique identifier for the pareachperc in Facebook Insights.	post
`post_comment_author`	Post comment author	Metric	Post comment author metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_comment_datetime`	Post comment datetime	Metric	Timestamp or date value for post comment datetime. Used for time-series analysis and filtering.	post
`post_comment_text`	Post comment text	Dimension	Post comment text metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_comments_10`	First 10 Post Comments	Metric	First 10 Post Comments metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_comments_3`	First 3 Post Comments	Metric	First 3 Post Comments metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_comments_5`	First 5 Post Comments	Metric	First 5 Post Comments metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_comments_all`	All Post Comments	Metric	All Post Comments metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_comments_count`	Post Comments Count	Metric	The total count of post comments recorded during the reporting period.	post
`post_count`	Posts count	Metric	The total count of posts recorded during the reporting period.	post
`post_creation_time`	Post Date	Dimension	Timestamp indicating when the post occurred. Used for time-series analysis and reporting.	post
`post_engagement_rate`	Post engagement rate	Metric	post engagements/posts impressions	post
`post_full_picture`	Post full picture	Metric	Post full picture metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_full_picture_url`	Post full picture url	Dimension	Post full picture url metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_id`	Post ID	Dimension	Unique identifier for the post in Facebook Insights.	post
`post_image`	Post Image	Metric	Post Image metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_linkto`	Post link to	Metric	Post link to metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_message`	Post message	Metric	Post message metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_object_id`	Post object ID	Dimension	Unique identifier for the post object in Facebook Insights.	post
`post_picture`	Post picture	Metric	Post picture metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_picture_url`	Post picture url	Dimension	Post picture url metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_privacy`	Post privacy	Metric	Post privacy metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_share`	Post shares	Metric	Post shares metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_status_type`	Post status type	Dimension	Post status type metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_story`	Post story	Metric	Post story metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`post_total_comments_count`	Post Total Comments Count	Metric	Post Comments Count With Sub-comments	post
`post_video_lenght`	Post video length	Metric	Unique identifier for the post veo length in Facebook Insights.	post
`this_post_type`	Post type	Dimension	Post type metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
`viral_reach_perc`	ViralReachPerc	Metric	ViralReachPerc metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post
post_attachments5 fields
`post_description`	Post description	Dimension	Post description metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post_attachments
`post_image_url`	Post Image URL	Dimension	Post Image URL metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post_attachments
`post_link`	Shared post link	Dimension	Shared post link metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post_attachments
`post_name`	Post name	Dimension	The display name of the post as configured in Facebook Insights.	post_attachments
`post_type_string`	Post Type String	Dimension	Post Type String metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	post_attachments
post_insights36 fields
`post_actions_post_reactions_anger_total`	Post actions: Anger	Metric	The total count of post actions: anger recorded during the reporting period.	post_insights
`post_actions_post_reactions_haha_total`	Post actions: Haha	Metric	The total count of post actions: haha recorded during the reporting period.	post_insights
`post_actions_post_reactions_like_total`	Post actions: Like	Metric	The total count of post actions: like recorded during the reporting period.	post_insights
`post_actions_post_reactions_love_total`	Post actions: Love	Metric	The total count of post actions: love recorded during the reporting period.	post_insights
`post_actions_post_reactions_sorry_total`	Post actions: Sad	Metric	The total count of post actions: sad recorded during the reporting period.	post_insights
`post_actions_post_reactions_wow_total`	Post actions: Wow	Metric	The total count of post actions: wow recorded during the reporting period.	post_insights
`post_clicks`	Post Clicks	Metric	The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials.	post_insights
`post_impressions`	Total impressions of posts	Metric	The number of times your Page’s post entered a person’s screen. Posts include statuses, photos, links, videos and more.	post_insights
`post_impressions_fan`	Post fans impressions	Metric	The number of impressions for your Page post by people who have liked your Page.	post_insights
`post_impressions_fan_unique`	Post fans unique impressions	Metric	The number of people who have like your Page who saw your Page post.	post_insights
`post_impressions_nonviral`	Non-viral impressions of posts	Metric	The number of times your Page’s post entered a person’s screen. This does not include content created about your Page with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	post_insights
`post_impressions_nonviral_unique`	Non-viral reach of posts	Metric	The number of times your Page’s post entered a person’s screen. Posts include statuses, photos, links, videos and more.	post_insights
`post_impressions_organic`	Organic impressions of posts	Metric	The number of times your Page’s posts entered a person’s screen through unpaid distribution.	post_insights
`post_impressions_organic_unique`	Organic reach of posts	Metric	The number of people who had your Page’s post enter their screen through unpaid distribution.	post_insights
`post_impressions_paid`	Paid impressions of posts	Dimension	The number of times your Page’s post entered a person’s screen through paid distribution such as an ad.	post_insights
`post_impressions_paid_unique`	Paid reach of posts	Metric	The number of people who had your Page’s post enter their screen through paid distribution such as an ad.	post_insights
`post_impressions_unique`	Total reach of posts	Metric	The total count of reach of posts recorded during the reporting period.	post_insights
`post_impressions_viral`	Viral impressions of posts	Metric	The number of times your Page’s post entered a person’s screen with social information attached. Social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	post_insights
`post_impressions_viral_unique`	Viral reach of posts	Metric	The number of people who had your Page’s post enter their screen with social information attached. As a form of organic distribution, social information displays when a person’s friend interacted with you Page or post. This includes when someone’s friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	post_insights
`post_reactions_by_type_total`	Post reactions	Metric	The total count of post reactions recorded during the reporting period.	post_insights
`post_video_avg_time_watched`	Post average time video viewed	Metric	The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos.	post_insights
`post_video_complete_views_organic`	Post video organic views to 95%	Metric	The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos.	post_insights
`post_video_complete_views_organic_unique`	Post video organic unique views to 95%	Metric	The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video. Returns 0 for reshared videos.	post_insights
`post_video_complete_views_paid`	Post video paid views to 95%	Dimension	The number of times your promoted videos played from the beginning to 95%, or more, of its length. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.	post_insights
`post_video_complete_views_paid_unique`	Post video paid unique views to 95%	Metric	The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.	post_insights
`post_video_view_time`	Post video views time	Dimension	The total time, in milliseconds, your videos played, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos.	post_insights
`post_video_view_time_organic`	Post video organic views time	Metric	The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos.	post_insights
`post_video_views_10s`	Post video 10 sec views	Metric	The number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	post_insights
`post_video_views_10s_autoplayed`	Post video 10 sec autoplayed views	Metric	The number of times your videos played automatically for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	post_insights
`post_video_views_10s_clicked_to_play`	Post video 10 sec clicked to play views	Metric	The number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	post_insights
`post_video_views_10s_organic`	Post video organic 10 sec views	Metric	The number of times your videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds, by organic reach. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	post_insights
`post_video_views_10s_paid`	Post video paid 10 sec views	Dimension	The number of times your promoted videos played for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.	post_insights
`post_video_views_10s_sound_on`	Post video 10 sec sound on views	Metric	The number of times your videos played with sound on for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	post_insights
`post_video_views_10s_unique`	Post video 10 sec unique views	Metric	The number of people who viewed your videos for at least 10 seconds, or for nearly their total length if they’re shorter than 10 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.	post_insights
`post_video_views_paid`	Post video paid views	Dimension	The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video.	post_insights
`post_video_views_sound_on`	Post video sound on views	Metric	The number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they’re shorter than 3 seconds. During a single instance of a video playing, we’ll exclude any time spent replaying the video.	post_insights
reel36 fields
`reel_backdated_time`	Reel backdated time	Dimension	A user-specified time for when this object was created.	reel
`reel_backdated_time_granularity`	Reel backdated time granularity	Metric	How accurate the backdated time is.	reel
`reel_blue_reels_play_count`	Reel blue reels play count	Metric	The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays.	reel
`reel_content_category`	Reel content category	Metric	The content category of this reel.	reel
`reel_created_time`	Reel creation time	Dimension	The time the reel is created. Note that this may be before the time the reel is published.	reel
`reel_default_views`	Reel views	Metric	The public view count of the reel.	reel
`reel_description`	Reel description	Dimension	Reel description metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	reel
`reel_embeddable`	Reel embeddable	Metric	Whether the reel is embeddable.	reel
`reel_id`	Reel ID	Dimension	Unique identifier for the reel in Facebook Insights.	reel
`reel_is_crosspost_video`	Reel is crosspost	Metric	Whether the reel is crossposted from another page.	reel
`reel_is_crossposting_eligible`	Reel is crossposting eligible.	Metric	Specifies if the reel is eligible for crossposting.	reel
`reel_is_episode`	Reel is episode	Metric	Whether this reel is episode or not.	reel
`reel_is_instagram_eligible`	Reel is Instagram eligible	Metric	Whether the reel is eligible to be promoted on Instagram.	reel
`reel_length`	Reel length	Metric	Duration of this reel in seconds.	reel
`reel_live_status`	Reel live status	Dimension	The current operational status indicating whether the item is active, paused, deleted, or in another state.	reel
`reel_permalink_url`	Reel permalink URL	Dimension	URL to the permalink page of the reel.	reel
`reel_picture`	Reel picture	Metric	The thumbnail picture of the reel.	reel
`reel_picture_url`	Reel picture URL	Dimension	The URL for the thumbnail picture of the reel.	reel
`reel_post_impressions_unique`	Reel post impressions unique	Metric	The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated.	reel
`reel_post_video_avg_time_watched`	Reel post video avg time watched	Metric	The average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel.	reel
`reel_post_video_social_actions`	Reel post video social actions	Metric	The number of comments on your reel and the number of times your reel was shared.	reel
`reel_post_video_view_time`	Reel post video view time	Dimension	The total number of milliseconds your reel played, including time spent replaying your reel.	reel
`reel_published`	Reel published	Metric	Whether a post about this reel is published. The post is not scheduled, draft, or ads_post.	reel
`reel_reactions_anger`	Reel reactions: anger	Metric	Reel reactions: anger metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	reel
`reel_reactions_haha`	Reel reactions: haha	Metric	Reel reactions: haha metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	reel
`reel_reactions_like`	Reel reactions: like	Metric	Reel reactions: like metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	reel
`reel_reactions_love`	Reel reactions: love	Metric	Reel reactions: love metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	reel
`reel_reactions_sorry`	Reel reactions: sorry	Metric	Reel reactions: sorry metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	reel
`reel_reactions_thankful`	Reel reactions: thankful	Metric	Reel reactions: thankful metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	reel
`reel_reactions_total`	Reel reactions total	Metric	The total number of reactions on your reel.	reel
`reel_reactions_wow`	Reel reactions: wow	Metric	Reel reactions: wow metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	reel
`reel_scheduled_publish_time`	Reel scheduled publish time	Dimension	The time that the reel is scheduled to publish.	reel
`reel_source`	Reel source	Metric	A URL to the raw, playable reel file.	reel
`reel_title`	Reel title	Dimension	Reel title metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	reel
`reel_universal_video_id`	Reel universal ID	Dimension	The publisher’s asset management code for this reel.	reel
`reel_updated_time`	Reel updated time	Dimension	The last time the reel or its caption was updated.	reel
review8 fields
`created_time`	Review created date	Dimension	When the reviewer rated this object	review
`has_rating`	Has review rating	Metric	Was a rating included? (1-5 stars)	review
`has_review`	Has review	Metric	Has review metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	review
`recommendation_type`	Recommendation type	Dimension	Whether or not this recommendation was ‘positive’ or ‘negative’	review
`review_rating`	Review rating	Metric	Review rating metric from Facebook Insights. This field provides data for reporting and analysis in your marketing dashboards.	review
`review_text`	Review text	Dimension	Review text included in the review	review
`reviewer`	Reviewer name	Metric	Information about the author of a recommendation/review	review
`reviewer_id`	Reviewer id	Dimension	Unique identifier for the reviewer in Facebook Insights.	review
video28 fields
`video_backdated_time`	Video backdated time	Dimension	A user-specified time for when this object was created	video
`video_backdated_time_granularity`	Video backdated time granularity	Metric	How accurate the backdated time is.	video
`video_content_category`	Video content category	Metric	The content category of this video.	video
`video_created_time_of_day`	Video created time of day	Dimension	The time the video is created. Note that this may be before the time the video is published.	video
`video_description`	Video description	Dimension	Unique identifier for the veo description in Facebook Insights.	video
`video_embed_html`	Video embed html	Metric	The HTML element that may be embedded in a Web page to play the video.	video
`video_embeddable`	Video embeddable	Metric	Whether the video is embeddable.	video
`video_id`	Video ID	Dimension	Unique identifier for the video in Facebook Insights.	video
`video_is_crossposting_eligible`	Video is crossposting eligible	Metric	Specifies if the video is eligible for crossposting. Page access-token is required to query this field.	video
`video_is_instagram_eligible`	Video is instagram eligible	Metric	Whether the video is eligible to be promoted on Instagram.	video
`video_length`	Video length	Metric	Duration of this video in seconds.	video
`video_live_status`	Video live status	Dimension	The current operational status indicating whether the item is active, paused, deleted, or in another state.	video
`video_permalink_url`	Video permalink url	Dimension	URL to the permalink page of the video.	video
`video_picture`	Video picture	Metric	Unique identifier for the veo picture in Facebook Insights.	video
`video_picture_url`	Video picture url	Dimension	The URL for the thumbnail picture of the video.	video
`video_published`	Video published	Metric	Whether a post about this video is published. The post is not scheduled, draft, or ads_post.	video
`video_reactions_anger`	Video reactions: anger	Metric	Unique identifier for the veo reactions: anger in Facebook Insights.	video
`video_reactions_haha`	Video reactions: haha	Metric	Unique identifier for the veo reactions: haha in Facebook Insights.	video
`video_reactions_like`	Video reactions: like	Metric	Unique identifier for the veo reactions: like in Facebook Insights.	video
`video_reactions_love`	Video reactions: love	Metric	Unique identifier for the veo reactions: love in Facebook Insights.	video
`video_reactions_pride`	Video reactions: pride	Metric	Unique identifier for the veo reactions: pre in Facebook Insights.	video
`video_reactions_sorry`	Video reactions: sorry	Metric	Unique identifier for the veo reactions: sorry in Facebook Insights.	video
`video_reactions_thankful`	Video reactions: thankful	Metric	Unique identifier for the veo reactions: thankful in Facebook Insights.	video
`video_reactions_total`	Video reactions total	Metric	The total count of video reactions recorded during the reporting period.	video
`video_reactions_wow`	Video reactions: wow	Metric	Unique identifier for the veo reactions: wow in Facebook Insights.	video
`video_source`	Video source	Metric	A URL to the raw, playable video file.	video
`video_title`	Video Title	Dimension	Unique identifier for the veo title in Facebook Insights.	video
`video_universal_id`	Video universal ID	Dimension	The publishers asset management code for this video.	video