Month: May 2024

The Ultimate Guide to Choosing a Marketing Reporting Tool

Marketing data integrations quality checklist

Chiefmartech says there are over 200 marketing analytics solutions, and most also offer marketing reporting automation and data management features, so finding actual the best marketing reporting tool is tough. I’ll share my perspective as a marketing analytics tech founder. I dive deep into all reporting tools, considering their features and limitations, which only become […]

How to use Google Data Studio complete tutorial (2024)

In this Google Data Studio (formerly Looker Studio) tutorial, we will go through all the steps needed to automate your reports and tell stories with actionable visualizations: I also made a complete YouTube video tutorial you can watch: Why does Google Data Studio matter? We’ve already published an article about why businesses—especially marketers—should learn Google […]

How to Create Calculated Fields on Data Studio (2024)

Calculated fields enable you to create new metrics and dimensions from existing data, allowing you to create insightful reports based on your use case and specific data sources. The result? More insightful analysis and better decision-making with the help of chart-level calculated fields. In this tutorial, you will learn how to create custom fields, formulas, […]

How to Use Regex on Data Studio: Regular Expressions with Examples for Marketers

In this article, we’ll show you how to use REGEX on Data Studio (formerly Looker Studio) (previously Google Data Studio) with real step-by-step examples. From one marketer to another: I’ll try to make this easy and quick to implement for you. Personally, I think that using Regular Expressions is a must if you want to […]

How to create filters on Data Studio

In this comprehensive guide you will learn how to create filters on Data Studio (formerly Looker Studio), based on real examples. I’ll show you how to create basic filters without knowing anything about coding or design.  Here you have a step-by-step video on how to create a filter in less than 4 minutes: How do […]

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