Best Free Instagram Competitors Report Templates for Data Studio (2026)

Free Instagram competitors report templates for Data Studio. Benchmark your Instagram performance against competitors.

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Last updated: April 2026

What is an Instagram competitors dashboard?

An Instagram competitors dashboard on Data Studio tracks your Instagram metrics alongside competitor benchmarks. Monitor follower growth, engagement rates, and content performance compared to your competitors.

These free instagram competitors dashboard templates for Data Studio connect to your data sources and update automatically. Customize any template with your branding, metrics, and filters to create professional instagram competitors reports in minutes.

Benchmark against competitors: Porter Metrics connects Instagram data so you can track your performance vs. competitors.

Why use this dashboard?

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Competitive benchmarking

Compare followers, engagement, and posting frequency against competitors.

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Growth tracking

Monitor follower growth trends for your brand and competitors.

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Engagement analysis

Compare engagement rates, likes, comments, and shares.

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Content strategy

Analyze what content types perform best across competitor accounts.

How to build this dashboard

1

Connect your data

Connect your sources. Tutorial.

2

Choose a template

Browse our gallery. Copy a template.

3

Customize metrics

Use calculated fields for custom KPIs.

Key metrics

Your Account

  • Followers — audience size
  • Engagement rate — interactions
  • Posts — content output
  • Reach — visibility

Competitors

  • Follower count — audience comparison
  • Growth rate — momentum
  • Engagement — interaction quality
  • Post frequency — activity

Content

  • Top posts — best performers
  • Content type — format analysis
  • Hashtags — discovery
  • Posting times — optimal schedule

Trends

  • Share of voice — market position
  • Growth trend — trajectory
  • Sentiment — brand perception
  • Opportunities — gaps to exploit

Instagram Competitors Dashboard Best Practices

Follow these proven practices to get the most from your instagram competitors dashboard on Data Studio:

  • Focus on actionable metrics — Track leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
  • Segment your data — Break down instagram competitors metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
  • Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on instagram competitors goals.
  • Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your instagram competitors performance.
  • Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex instagram competitors data easy to understand.

Benchmark your Instagram today

Connect your Instagram data and track competitor performance on Data Studio. Get started for free →

Frequently Asked Questions

What is this dashboard?
A instagram competitors dashboard tracks your instagram competitors metrics in a Data Studio report.
Are these free?
Yes, all templates are free with Porter Metrics.
Can I use for clients?
Yes. White-label with your branding. Automate delivery via email or PDF.
What are the most important instagram competitors metrics to track?
The key instagram competitors metrics to monitor include visibility metrics (impressions, reach), engagement metrics (clicks, CTR, interactions), and conversion metrics (leads, sales, revenue). Use your Data Studio dashboard to track these across channels and compare performance over time.
How do I automate my instagram competitors reporting?
Connect your data sources to a Data Studio template from Porter Metrics. The dashboard updates automatically with live data. You can also schedule PDF reports via email on a daily, weekly, or monthly basis, and share live dashboard links with your team or clients.

Start building your dashboard today

Connect your data in minutes. Choose from 39 free templates.

Get started for free →