Microsoft Ads Fields List

Field Name	Label	Type	Description	Group
Other403 fields
`AbsoluteTopImpressionRatePercent`	Absolute Top Impression Rate Percent	Metric	The percentage of impressions shown at the absolute top of the page	Other
`AbsoluteTopImpressionShareLostToBudgetPercent`	Absolute Top Impression Share Lost To Budget Percent	Metric	The percentage of absolute top impressions lost due to budget constraints.	Other
`AbsoluteTopImpressionShareLostToRankPercent`	Absolute Top Impression Share Lost To Rank Percent	Metric	The percentage of absolute top impressions lost due to rank constraints.	Other
`AbsoluteTopImpressionSharePercent`	Absolute Top Impression Share Percent	Metric	The percentage of absolute top impressions divided by the total available absolute top impressions.	Other
`AccountFinancialStatus`	Account Financial Status	Dimension	The financial status of the account	Other
`AccountId`	Account Id	Dimension	The unique identifier for the account	Other
`AccountLifeCycleStatus`	Account Life Cycle Status	Dimension	The life cycle status of the account	Other
`AccountMode`	Account Mode	Metric	The total count of ac mode recorded during the reporting period.	Other
`AccountName`	Account Name	Dimension	The display name of the account as configured in Microsoft Ads.	Other
`AccountNumber`	Account Number	Metric	The total count of ac number recorded during the reporting period.	Other
`AccountStatus`	Account Status	Dimension	The status of the Bing Ads account.	Other
`AdDescription`	Ad Description	Dimension	The description text of the ad	Other
`AdDescription2`	Ad Description2	Dimension	The second description line of the ad	Other
`AdDistribution`	Ad Distribution	Metric	The distribution network of the ad	Other
`AdFormatPreference`	Ad Format Preference	Metric	Ad Format Preference metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AdGroup`	Ad Group	Dimension	The name of the ad group where the keyword belongs.	Other
`AdGroupCriterionId`	Ad Group Criterion Id	Dimension	The unique identifier of the ad group criterion.	Other
`AdGroupId`	Ad Group Id	Dimension	The unique identifier for the ad group	Other
`AdGroupLabels`	Ad Group Labels	Dimension	Labels associated with the ad group.	Other
`AdGroupName`	Ad Group Name	Dimension	The display name of the ad group as configured in Microsoft Ads.	Other
`AdGroupStatus`	Ad Group Status	Dimension	Ad Group Status metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AdGroupType`	Ad Group Type	Dimension	The type of ad group (standard, dynamic, remarketing, etc.).	Other
`AdId`	Ad Id	Dimension	The unique identifier of the ad.	Other
`AdRelevance`	Ad Relevance	Metric	Ad Relevance metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AdRotation_EndDate`	Ad Rotation End Date	Metric	The end date for the ad rotation period.	Other
`AdRotation_StartDate`	Ad Rotation Start Date	Metric	The start date for the ad rotation period.	Other
`AdRotation_Type`	Ad Rotation Type	Dimension	The type of ad rotation strategy being used.	Other
`AdStatus`	Ad Status	Dimension	Ad Status metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AdType`	Ad Type	Dimension	The type of ad (text ad, responsive ad, etc.).	Other
`AgeGroup`	Age Group	Dimension	The age group of the audience targeted by the ad campaign.	Other
`AllConversionRate`	All Conversion Rate	Metric	The conversion rate for all conversions	Other
`AllConversions`	All Conversions	Metric	The total number of all conversions	Other
`AllConversionsQualified`	All Conversions Qualified	Metric	All Conversions Qualified metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AllCostPerConversion`	All Cost Per Conversion	Metric	The cost per conversion for all conversions	Other
`AllReturnOnAdSpend`	All Return On Ad Spend	Metric	The return on ad spend for all conversions	Other
`AllRevenue`	All Revenue	Metric	The total revenue for all conversions	Other
`AllRevenuePerConversion`	All Revenue Per Conversion	Metric	The revenue per conversion for all conversions	Other
`AppId`	App Id	Dimension	The unique identifier of the mobile app being promoted.	Other
`AssetGroupId`	Asset Group Id	Dimension	The unique identifier for the asset group	Other
`AssetGroupName`	Asset Group Name	Dimension	The display name of the asset group as configured in Microsoft Ads.	Other
`AssetGroupStatus`	Asset Group Status	Dimension	Asset Group Status metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AssistedClicks`	Assisted Clicks	Metric	Assisted Clicks metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AssistedConversions`	Assisted Conversions	Metric	Number of assisted conversions	Other
`AssistedConversionsQualified`	Assisted Conversions Qualified	Metric	Number of assisted conversions that meet specific criteria	Other
`AssistedImpressions`	Assisted Impressions	Metric	Number of impressions in which the ad was assisted	Other
`Assists`	Assists	Metric	Assists metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AssociationId`	Association Id	Dimension	The unique identifier for the association	Other
`AssociationLevel`	Association Level	Metric	Association Level metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AssociationStatus`	Association Status	Dimension	Association Status metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AudienceId`	Audience Id	Dimension	The unique identifier for the audience	Other
`AudienceImpressionLostToBudgetPercent`	Audience Impression Lost To Budget Percent	Metric	Percentage of audience impressions lost due to budget limitations.	Other
`AudienceImpressionLostToRankPercent`	Audience Impression Lost To Rank Percent	Metric	Percentage of audience impressions lost due to rank constraints.	Other
`AudienceImpressionSharePercent`	Audience Impression Share Percent	Metric	The percentage of audience impressions divided by the total available audience impressions.	Other
`AudienceName`	Audience Name	Dimension	The display name of the audience as configured in Microsoft Ads.	Other
`AudienceType`	Audience Type	Dimension	Audience Type metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AutoTagType`	Auto Tag Type	Dimension	Auto Tag Type metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AverageCPV`	Average CPV	Metric	Average CPV metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AverageCpc`	Average Cpc	Metric	Average Cpc metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`AverageCpm`	Average Cpm	Metric	The average cost per thousand impressions	Other
`AveragePosition`	Average Position	Metric	The average position where the ad is displayed	Other
`AverageWatchTimePerImpression`	Average Watch Time Per Impression	Metric	Timestamp or date value for average watch time per impression. Used for time-series analysis and filtering.	Other
`AverageWatchTimePerVideoView`	Average Watch Time Per Video View	Metric	Unique identifier for the average watch time per veo view in Microsoft Ads.	Other
`BackUpPaymentInstrumentId`	Back Up Payment Instrument Id	Dimension	ID of the backup payment instrument	Other
`BaseCampaignId`	Base Campaign Id	Dimension	The base campaign’s unique identifier.	Other
`Bid`	Bid	Metric	The bid amount set for the keyword.	Other
`BidAdjustment`	Bid Adjustment	Metric	Unique identifier for the b adjustment in Microsoft Ads.	Other
`BidMatchType`	Bid Match Type	Metric	Unique identifier for the b match type in Microsoft Ads.	Other
`BidStrategyType`	Bid Strategy Type	Metric	The percentage rate of bid stgy type. This metric helps measure efficiency and performance.	Other
`BiddingScheme_InheritedBidStrategyType`	Bidding Scheme Inherited Bid Strategy Type	Metric	The inherited bid strategy type from the parent campaign.	Other
`BiddingScheme_MaxCpc_Amount`	Bidding Scheme Max Cpc Amount	Metric	The maximum cost-per-click bid for the campaign.	Other
`BillToCustomerId`	Bill To Customer Id	Dimension	Customer ID for billing	Other
`BillingThresholdAmount`	Billing Threshold Amount	Metric	The threshold amount for billing	Other
`Brand`	Brand	Metric	The brand associated with the product	Other
`Budget`	Budget	Metric	The amount allocated for spending on advertising campaigns.	Other
`BudgetAssociationStatus`	Budget Association Status	Metric	The status of the campaign’s budget association.	Other
`BudgetName`	Budget Name	Metric	The name of the budget associated with the campaign.	Other
`BudgetStatus`	Budget Status	Metric	The status of the budget associated with the campaign.	Other
`BusinessAddress_BusinessName`	Business Address Business Name	Dimension	The display name of the business address business as configured in Microsoft Ads.	Other
`BusinessAddress_City`	Business Address City	Metric	The city of the business address	Other
`BusinessAddress_CountryCode`	Business Address Country Code	Metric	The country code of the business address	Other
`BusinessAddress_Id`	Business Address Id	Dimension	ID of the business address	Other
`BusinessAddress_Line1`	Business Address Line1	Metric	Business Address Line1 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`BusinessAddress_Line2`	Business Address Line2	Metric	Business Address Line2 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`BusinessAddress_Line3`	Business Address Line3	Metric	Business Address Line3 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`BusinessAddress_Line4`	Business Address Line4	Metric	Business Address Line4 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`BusinessAddress_PostalCode`	Business Address Postal Code	Metric	The postal code of the business address	Other
`BusinessAddress_StateOrProvince`	Business Address State Or Province	Metric	The state or province of the business address	Other
`BusinessAddress_TimeStamp`	Business Address Time Stamp	Metric	Timestamp of the business address	Other
`BusinessName`	Business Name	Dimension	The name of the business or entity associated with the ad	Other
`CallToAction`	Call To Action	Metric	The call-to-action message for the ad	Other
`CallToActionLanguage`	Call To Action Language	Metric	The language used for the call-to-action message	Other
`CampaignId`	Campaign Id	Dimension	The unique identifier for the campaign	Other
`CampaignLabels`	Campaign Labels	Metric	Labels associated with the campaign.	Other
`CampaignName`	Campaign Name	Dimension	The display name of the campaign as configured in Microsoft Ads.	Other
`CampaignStatus`	Campaign Status	Dimension	Campaign Status metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`CampaignType`	Campaign Type	Dimension	Campaign Type metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`City`	City	Dimension	The city where the ad is displayed	Other
`ClickSharePercent`	Click Share Percent	Metric	Percentage of available clicks compared to total clicks.	Other
`ClickType`	Click Type	Dimension	Type of click (e.g., headline, sitelink)	Other
`ClickTypeId`	Click Type Id	Dimension	ID of the click type	Other
`Clicks`	Clicks	Metric	The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials.	Other
`Color`	Color	Metric	The color code or name associated with the label for visual identification purposes.	Other
`CompletedVideoViews`	Completed Video Views	Metric	Total number of video views that were completed.	Other
`Condition`	Condition	Metric	Condition metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ConversionRate`	Conversion Rate	Metric	The percentage rate of conversion. This metric helps measure efficiency and performance.	Other
`Conversions`	Conversions	Metric	The total number of conversions	Other
`ConversionsQualified`	Conversions Qualified	Metric	Conversions Qualified metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`CostPerAssist`	Cost Per Assist	Metric	The cost per assist in conversions	Other
`CostPerConversion`	Cost Per Conversion	Metric	The monetary amount for cost per conversion. Reported in the account’s configured currency.	Other
`CostPerInstall`	Cost Per Install	Metric	The monetary amount for cost per install. Reported in the account’s configured currency.	Other
`CostPerSale`	Cost Per Sale	Metric	The monetary amount for cost per sale. Reported in the account’s configured currency.	Other
`Country`	Country	Dimension	The country where the ad is displayed	Other
`CountryOfSale`	Country Of Sale	Dimension	The country where the purchase was made	Other
`County`	County	Metric	The county where the ad is displayed	Other
`CpcBid_Amount`	Cpc Bid Amount	Metric	The amount of the cost-per-click bid.	Other
`CpmBid_Amount`	Cpm Bid Amount	Metric	The amount of the cost-per-thousand-impressions bid.	Other
`CpvBid_Amount`	Cpv Bid Amount	Metric	The amount of the cost-per-view bid.	Other
`Ctr`	Ctr	Metric	Click-Through Rate (CTR) – The percentage of impressions that resulted in a click. Calculated as (clicks ÷ impressions) × 100.	Other
`CurrencyCode`	Currency Code	Metric	The currency code used in the report	Other
`CurrentMaxCpc`	Current Max Cpc	Metric	The current maximum cost per click bid for the keyword.	Other
`CustomLabel0`	Custom Label0	Metric	Custom Label0 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`CustomLabel1`	Custom Label1	Metric	Custom Label1 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`CustomLabel2`	Custom Label2	Metric	Custom Label2 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`CustomLabel3`	Custom Label3	Metric	Custom Label3 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`CustomLabel4`	Custom Label4	Metric	Custom Label4 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`CustomParameters`	Custom Parameters	Metric	Custom parameters associated with the ad.	Other
`CustomerId`	Customer Id	Dimension	The unique identifier of the customer.	Other
`CustomerName`	Customer Name	Dimension	The display name of the customer as configured in Microsoft Ads.	Other
`DailyBudget`	Daily Budget	Metric	The daily budget amount set for the campaign.	Other
`DailySpend`	Daily Spend	Metric	Amount spent on the campaign on a daily basis	Other
`Date`	Date	Dimension	Timestamp or date value for date. Used for time-series analysis and filtering.	Other
`DeliveredMatchType`	Delivered Match Type	Metric	The match type of the delivered item	Other
`Description`	Description	Dimension	A brief description or notes related to the label.	Other
`Descriptions_AssetLink`	Descriptions Asset Link	Dimension	Descriptions Asset Link metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`DestinationUrl`	Destination Url	Metric	The URL where the ad directs traffic.	Other
`DeviceOS`	Device OS	Dimension	The operating system of the device	Other
`DeviceType`	Device Type	Dimension	The type of device where the ad is displayed	Other
`Domain`	Domain	Metric	The domain associated with the ad	Other
`EditorialStatus`	Editorial Status	Dimension	The editorial status of the keyword.	Other
`EndDate_Day`	End Date Day	Metric	Timestamp or date value for end date day. Used for time-series analysis and filtering.	Other
`EndDate_Month`	End Date Month	Metric	The month part of the end date.	Other
`EndDate_Year`	End Date Year	Metric	The year part of the end date.	Other
`ExactMatchImpressionSharePercent`	Exact Match Impression Share Percent	Metric	The percentage of exact match impressions divided by the total available exact match impressions.	Other
`ExpectedCtr`	Expected Ctr	Metric	Expected Ctr metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ExperimentId`	Experiment Id	Dimension	The identifier of the experiment linked to the campaign.	Other
`ExtendedCost`	Extended Cost	Metric	The total cost extended due to possible monthly budget overspend.	Other
`FinalAppUrl`	Final App Url	Metric	The final URL for specific apps in the ad	Other
`FinalAppUrls`	Final App Urls	Metric	Final URLs for mobile app links	Other
`FinalMobileUrl`	Final Mobile Url	Metric	Final Mobile Url metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`FinalMobileUrls_string`	Final Mobile Urls string	Metric	String properties for mobile URLs	Other
`FinalUrl`	Final Url	Metric	Final Url metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`FinalUrlSuffix`	Final Url Suffix	Metric	Suffix added to the final URL of the ad.	Other
`FinalUrls_string`	Final Urls string	Metric	Final Urls string metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`FirstPageBid`	First Page Bid	Metric	The bid needed to appear on the first page of search results.	Other
`GTIN`	GTIN	Metric	GTIN metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`Gender`	Gender	Dimension	The gender of the audience targeted by the ad campaign.	Other
`Goal`	Goal	Metric	The goal associated with the report data	Other
`GoalId`	Goal Id	Dimension	The unique identifier for the goal.	Other
`GoalType`	Goal Type	Dimension	The type of goal associated with the report data	Other
`Headline`	Headline	Dimension	Headline metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`Headlines_AssetLink`	Headlines Asset Link	Dimension	Headlines Asset Link metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`HistoricalAdRelevance`	Historical Ad Relevance	Metric	Historical relevance score of the ad.	Other
`HistoricalExpectedCtr`	Historical Expected Ctr	Metric	Historical expected click-through rate.	Other
`HistoricalLandingPageExperience`	Historical Landing Page Experience	Metric	Historical landing page experience score.	Other
`HistoricalQualityScore`	Historical Quality Score	Metric	Historical quality score of the ad.	Other
`Images_AssetLink`	Images Asset Link	Metric	Images Asset Link metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ImpressionLostToBudgetPercent`	Impression Lost To Budget Percent	Metric	Percentage of impressions lost due to budget constraints.	Other
`ImpressionLostToRankAggPercent`	Impression Lost To Rank Agg Percent	Metric	Percentage of impressions lost due to aggregated rank constraints.	Other
`ImpressionSharePercent`	Impression Share Percent	Metric	The percentage of impressions divided by the total available impressions.	Other
`Impressions`	Impressions	Metric	The total number of impressions	Other
`InheritedBidStrategyType`	Inherited Bid Strategy Type	Dimension	The bid strategy type inherited for the keyword.	Other
`Installs`	Installs	Metric	Installs metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`Keyword`	Keyword	Metric	The keyword associated with the ad.	Other
`KeywordId`	Keyword Id	Dimension	The unique identifier of the keyword.	Other
`KeywordLabels`	Keyword Labels	Metric	Keyword Labels metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`KeywordRelevance`	Keyword Relevance	Metric	The relevance of the keyword to its ad group or campaign.	Other
`KeywordStatus`	Keyword Status	Dimension	Keyword Status metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`Label`	Label	Metric	The name or title given to the label for identification.	Other
`LandingPageExperience`	Landing Page Experience	Metric	Score of the landing page experience.	Other
`LandingPageRelevance`	Landing Page Relevance	Metric	The relevance of the landing page to the keyword.	Other
`LandingPageUserExperience`	Landing Page User Experience	Metric	The user experience on the landing page related to the keyword.	Other
`Language`	Language	Metric	The language setting of the user	Other
`Languages_string`	Languages string	Metric	The languages targeted by the campaign.	Other
`LastModifiedByUserId`	Last Modified By User Id	Dimension	ID of the user who last modified the account	Other
`LastModifiedTime`	Last Modified Time	Metric	The date and time of the last modification	Other
`LinkedAgencies_Id`	Linked Agencies Id	Dimension	ID of the linked agency	Other
`LinkedAgencies_Name`	Linked Agencies Name	Dimension	The display name of the linked agencies as configured in Microsoft Ads.	Other
`LocalStoreCode`	Local Store Code	Metric	Local Store Code metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`LocationId`	Location Id	Dimension	The unique identifier for the location	Other
`LocationType`	Location Type	Dimension	The type of location where the ad was shown.	Other
`LongHeadlineString`	Long Headline String	Dimension	The long headline content as a string	Other
`LongHeadline_AssetPerformanceLabel`	Long Headline Asset Performance Label	Dimension	Label indicating the performance of the asset	Other
`LongHeadline_Asset_Id`	Long Headline Asset Id	Dimension	The unique identifier for the asset	Other
`LongHeadline_Asset_Name`	Long Headline Asset Name	Dimension	The display name of the long headline asset as configured in Microsoft Ads.	Other
`LongHeadline_Asset_Type`	Long Headline Asset Type	Dimension	Long Headline Asset Type metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`LongHeadline_EditorialStatus`	Long Headline Editorial Status	Dimension	The editorial review status of the asset	Other
`LongHeadline_PinnedField`	Long Headline Pinned Field	Dimension	Indicates if the field is pinned	Other
`LongHeadlines_AssetLink`	Long Headlines Asset Link	Dimension	Long Headlines Asset Link metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`LowQualityClicks`	Low Quality Clicks	Metric	Total number of low-quality clicks.	Other
`LowQualityClicksPercent`	Low Quality Clicks Percent	Metric	Percentage of low-quality clicks compared to total clicks.	Other
`LowQualityConversionRate`	Low Quality Conversion Rate	Metric	Conversion rate of low-quality clicks.	Other
`LowQualityConversions`	Low Quality Conversions	Metric	Total number of low-quality conversions.	Other
`LowQualityConversionsQualified`	Low Quality Conversions Qualified	Metric	Qualified total number of low-quality conversions.	Other
`LowQualityGeneralClicks`	Low Quality General Clicks	Metric	Total number of low-quality general clicks.	Other
`LowQualityImpressions`	Low Quality Impressions	Metric	Total number of low-quality impressions.	Other
`LowQualityImpressionsPercent`	Low Quality Impressions Percent	Metric	Percentage of low-quality impressions compared to total impressions.	Other
`LowQualitySophisticatedClicks`	Low Quality Sophisticated Clicks	Metric	Total number of low-quality sophisticated clicks.	Other
`MPN`	MPN	Metric	MPN metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`Mainline1Bid`	Mainline1Bid	Metric	The bid needed to appear in the first mainline position.	Other
`MainlineBid`	Mainline Bid	Metric	The bid needed to appear in the mainline positions.	Other
`MatchType`	Match Type	Dimension	The match type of the keyword (e.g., exact, phrase, broad).	Other
`MerchantProductId`	Merchant Product Id	Dimension	ID of the merchant product	Other
`MetroArea`	Metro Area	Metric	The metropolitan area where the ad is displayed	Other
`MobileFinalUrl`	Mobile Final Url	Metric	The final URL for mobile devices.	Other
`MonthToDateSpend`	Month To Date Spend	Metric	Total amount spent on the campaign from the beginning of the month	Other
`MonthlyBudget`	Monthly Budget	Metric	Budget amount set for the campaign for the entire month	Other
`MostSpecificLocation`	Most Specific Location	Metric	The most specific location where the ad was shown.	Other
`Name`	Name	Dimension	The display name of the item as configured in Microsoft Ads.	Other
`Neighborhood`	Neighborhood	Metric	The neighborhood where the ad is displayed	Other
`Network`	Network	Metric	The network where the ad is displayed	Other
`Number`	Number	Metric	Number metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`OfferLanguage`	Offer Language	Metric	The language of the product offer	Other
`Param1`	Param1	Metric	Parameter 1 associated with the keyword.	Other
`Param2`	Param2	Metric	Parameter 2 associated with the keyword.	Other
`Param3`	Param3	Metric	Parameter 3 associated with the keyword.	Other
`ParentCustomerId`	Parent Customer Id	Dimension	ID of the parent customer	Other
`ParentId`	Parent Id	Dimension	The unique identifier of the parent item associated with the campaign label.	Other
`PartitionType`	Partition Type	Dimension	Partition Type metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`Path1`	Path1	Metric	The first part of the display URL path	Other
`Path2`	Path2	Metric	The second part of the display URL path	Other
`PauseReason`	Pause Reason	Metric	Reason for pausing the account	Other
`PaymentMethodId`	Payment Method Id	Dimension	ID of the payment method	Other
`PaymentMethodType`	Payment Method Type	Dimension	Payment Method Type metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`PhoneCalls`	Phone Calls	Metric	Total number of phone calls generated from the ad.	Other
`PhoneImpressions`	Phone Impressions	Metric	Total number of impressions on phones.	Other
`PostalCode`	Postal Code	Metric	The postal code of the location	Other
`Price`	Price	Metric	Price metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`PrimaryUserId`	Primary User Id	Dimension	ID of the primary user	Other
`PrivacyStatus`	Privacy Status	Dimension	The privacy status of the ad group.	Other
`ProductBought`	Product Bought	Metric	Product Bought metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ProductBoughtTitle`	Product Bought Title	Dimension	The title of the product bought	Other
`ProductGroup`	Product Group	Metric	Product Group metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ProductType1`	Product Type1	Dimension	Product Type1 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ProductType2`	Product Type2	Dimension	Product Type2 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ProductType3`	Product Type3	Dimension	Product Type3 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ProductType4`	Product Type4	Dimension	Product Type4 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ProductType5`	Product Type5	Dimension	Product Type5 metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ProximityTargetLocation`	Proximity Target Location	Metric	The targeted location for proximity	Other
`Ptr`	Ptr	Metric	Ptr metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`QualityImpact`	Quality Impact	Metric	The impact of quality score changes on ad performance.	Other
`QualityScore`	Quality Score	Metric	Quality Score metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`QuantityBought`	Quantity Bought	Metric	The quantity of the product bought	Other
`QueryIntentCity`	Query Intent City	Metric	Query Intent City metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`QueryIntentCountry`	Query Intent Country	Metric	The total count of query intent ry recorded during the reporting period.	Other
`QueryIntentCounty`	Query Intent County	Metric	The total count of query intent y recorded during the reporting period.	Other
`QueryIntentDMA`	Query Intent DMA	Metric	The query intent Designated Market Area	Other
`QueryIntentLocationId`	Query Intent Location Id	Dimension	The query intent location identifier	Other
`QueryIntentNeighborhood`	Query Intent Neighborhood	Metric	Query Intent Neighborhood metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`QueryIntentPostalCode`	Query Intent Postal Code	Metric	Query Intent Postal Code metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`QueryIntentState`	Query Intent State	Metric	Query Intent State metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`Radius`	Radius	Metric	The radius for proximity targeting	Other
`RelativeCtr`	Relative Ctr	Metric	Relative Ctr metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ReturnOnAdSpend`	Return On Ad Spend	Metric	The monetary amount for return on ad spend. Reported in the account’s configured currency.	Other
`Revenue`	Revenue	Metric	Total revenue or sales amount generated. Reported in the account’s configured currency.	Other
`RevenuePerAssist`	Revenue Per Assist	Metric	The revenue per assist in conversions	Other
`RevenuePerConversion`	Revenue Per Conversion	Metric	Revenue Per Conversion metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`RevenuePerInstall`	Revenue Per Install	Metric	Revenue Per Install metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`RevenuePerSale`	Revenue Per Sale	Metric	Revenue Per Sale metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`Sales`	Sales	Metric	Total revenue or sales amount generated. Reported in the account’s configured currency.	Other
`SalesHouseCustomerId`	Sales House Customer Id	Metric	Customer ID for sales house	Other
`SearchQuery`	Search Query	Metric	The search query that triggered the ad.	Other
`SellerName`	Seller Name	Dimension	The display name of the seller as configured in Microsoft Ads.	Other
`Settings`	Settings	Metric	The settings associated with the ad group.	Other
`Settings_Setting`	Settings Setting	Metric	Settings Setting metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`SoldToPaymentInstrumentId`	Sold To Payment Instrument Id	Dimension	ID of the payment instrument for sales	Other
`Spend`	Spend	Metric	The monetary amount spent on advertising. Reported in the account’s configured currency.	Other
`StartDate_Day`	Start Date Day	Metric	The day part of the start date.	Other
`StartDate_Month`	Start Date Month	Metric	The month part of the start date.	Other
`StartDate_Year`	Start Date Year	Metric	The year part of the start date.	Other
`State`	State	Metric	The state where the ad is displayed	Other
`Status`	Status	Dimension	The status of the ad (active, paused, etc.).	Other
`StoreId`	Store Id	Dimension	The unique identifier of the store	Other
`SubType`	Sub Type	Dimension	The subtype of the campaign, providing additional context.	Other
`TargetingSetting`	Targeting Setting	Metric	Targeting Setting metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`TaxCertificate_Status`	Tax Certificate Status	Dimension	The current operational status indicating whether the item is active, paused, deleted, or in another state.	Other
`TaxCertificate_TaxCertificateBlobContainerName`	Tax Certificate Tax Certificate Blob Container Name	Dimension	Tax Certificate Blob Container Name	Other
`TaxCertificate_TaxCertificates`	Tax Certificate Tax Certificates	Metric	Tax Certificate Tax Certificates metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`TaxInformation`	Tax Information	Metric	Tax information of the account	Other
`TextPart2`	Text Part2	Dimension	The second part of the text content for the ad	Other
`TimePeriod`	Time Period	Metric	The time period covered by the report data	Other
`TimeStamp`	Time Stamp	Metric	Timestamp or date value for time stamp. Used for time-series analysis and filtering.	Other
`Title`	Title	Dimension	Title metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`TitlePart1`	Title Part1	Dimension	The first part of the ad title	Other
`TitlePart2`	Title Part2	Dimension	The second part of the ad title	Other
`TitlePart3`	Title Part3	Dimension	The third part of the ad title	Other
`TopImpressionRatePercent`	Top Impression Rate Percent	Metric	The percentage of impressions shown at the top position	Other
`TopImpressionShareLostToBudgetPercent`	Top Impression Share Lost To Budget Percent	Metric	The percentage of top impressions lost due to budget constraints.	Other
`TopImpressionShareLostToRankPercent`	Top Impression Share Lost To Rank Percent	Metric	The percentage of top impressions lost due to rank constraints.	Other
`TopImpressionSharePercent`	Top Impression Share Percent	Metric	The percentage of top impressions divided by the total available top impressions.	Other
`TopVsOther`	Top Vs Other	Metric	Indicates if the ad is shown at the top or other positions	Other
`TotalClicksOnAdElements`	Total Clicks On Ad Elements	Metric	Total clicks on ad elements (e.g., sitelinks)	Other
`TotalWatchTimeInMS`	Total Watch Time In MS	Metric	Total watch time in milliseconds.	Other
`TrackingTemplate`	Tracking Template	Metric	Template used for tracking purposes.	Other
`TrackingUrlTemplate`	Tracking Url Template	Metric	The tracking URL template used for the campaign.	Other
`UrlCustomParameters_Parameters`	Url Custom Parameters Parameters	Dimension	Url Custom Parameters Parameters metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`VideoCompletionRate`	Video Completion Rate	Metric	Rate at which viewers complete watching the video.	Other
`VideoViews`	Video Views	Metric	Unique identifier for the veo views in Microsoft Ads.	Other
`VideoViewsAt25Percent`	Video Views At25Percent	Metric	Total number of video views at 25% completion.	Other
`VideoViewsAt50Percent`	Video Views At50Percent	Metric	Total number of video views at 50% completion.	Other
`VideoViewsAt75Percent`	Video Views At75Percent	Metric	Total number of video views at 75% completion.	Other
`Videos_AssetLink`	Videos Asset Link	Metric	Unique identifier for the veos asset link in Microsoft Ads.	Other
`ViewThroughConversions`	View Through Conversions	Metric	The number of conversions where the ad was displayed but not clicked	Other
`ViewThroughConversionsQualified`	View Through Conversions Qualified	Metric	The number of qualified view-through conversions	Other
`ViewThroughRate`	View Through Rate	Metric	Rate of view-through impressions compared to total impressions.	Other
`ViewThroughRevenue`	View Through Revenue	Metric	The revenue generated from view-through conversions	Other
`accounts_ForwardCompatibilityMap`	accounts Forward Compatibility Map	Metric	The total count of acs forward compatibility map recorded during the reporting period.	Other
`accounts_TimeZone`	accounts Time Zone	Dimension	The total count of acs time zone recorded during the reporting period.	Other
`ad_group_impression_performance_report_hourly_Status`	ad group impression performance report hourly Status	Dimension	The current operational status indicating whether the item is active, paused, deleted, or in another state.	Other
`ad_group_labels_Campaign`	ad group labels Campaign	Dimension	The campaign to which the ad group is associated.	Other
`ad_group_labels_ClientId`	ad group labels Client Id	Dimension	The client identifier associated with the ad group.	Other
`ad_group_labels_Id`	ad group labels Id	Dimension	The unique identifier of the ad group label.	Other
`ad_group_labels_ModifiedTime`	ad group labels Modified Time	Dimension	The date and time when the ad group label was last modified.	Other
`ad_group_labels_ParentId`	ad group labels Parent Id	Dimension	The identifier of the parent entity, if applicable.	Other
`ad_group_labels_Status`	ad group labels Status	Dimension	The status of the ad group label.	Other
`ad_groups_AdScheduleUseSearcherTimeZone`	ad groups Ad Schedule Use Searcher Time Zone	Dimension	Indicates whether ad scheduling uses the searcher’s time zone.	Other
`ad_groups_AudienceAdsBidAdjustment`	ad groups Audience Ads Bid Adjustment	Dimension	The bid adjustment for audience-based ads.	Other
`ad_groups_BiddingScheme_Type`	ad groups Bidding Scheme Type	Dimension	The type of bidding strategy being used.	Other
`ad_groups_ForwardCompatibilityMap`	ad groups Forward Compatibility Map	Dimension	A map of key-value pairs for forward compatibility.	Other
`ad_groups_MultimediaAdsBidAdjustment`	ad groups Multimedia Ads Bid Adjustment	Dimension	The bid adjustment for multimedia ads.	Other
`ad_groups_TrackingUrlTemplate`	ad groups Tracking Url Template	Dimension	The tracking URL template for the ad group.	Other
`ad_groups_UrlCustomParameters_Parameters`	ad groups Url Custom Parameters Parameters	Dimension	The list of custom parameters.	Other
`ads_DevicePreference`	ads Device Preference	Metric	Preference for the device on which the ad should be displayed	Other
`ads_EditorialStatus`	ads Editorial Status	Dimension	The editorial review status of the ad	Other
`ads_ForwardCompatibilityMap`	ads Forward Compatibility Map	Metric	Map for forward compatibility with future API changes	Other
`ads_Status`	ads Status	Dimension	The current operational status indicating whether the item is active, paused, deleted, or in another state.	Other
`ads_Text`	ads Text	Dimension	ads Text metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ads_TrackingUrlTemplate`	ads Tracking Url Template	Metric	ads Tracking Url Template metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ads_Type`	ads Type	Dimension	ads Type metric from Microsoft Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`ads_UrlCustomParameters_Parameters`	ads Url Custom Parameters Parameters	Metric	Defines the URL parameter properties	Other
`app_install_ad_labels_ClientId`	app install ad labels Client Id	Dimension	The unique identifier for the client associated with the app install ad.	Other
`app_install_ad_labels_Id`	app install ad labels Id	Dimension	The unique identifier for the app install ad.	Other
`app_install_ad_labels_ModifiedTime`	app install ad labels Modified Time	Metric	The date and time when the app install ad was last modified.	Other
`app_install_ad_labels_ParentId`	app install ad labels Parent Id	Dimension	The unique identifier for the parent resource that this app install ad belongs to.	Other
`app_install_ad_labels_Status`	app install ad labels Status	Dimension	The current status of the app install ad.	Other
`app_install_ads_Campaign`	app install ads Campaign	Metric	The name or ID of the advertising campaign associated with the app install ad.	Other
`app_install_ads_ClientId`	app install ads Client Id	Dimension	The unique identifier of the client or advertiser account.	Other
`app_install_ads_CustomParameter`	app install ads Custom Parameter	Metric	Optional custom parameters configured for tracking purposes.	Other
`app_install_ads_DevicePreference`	app install ads Device Preference	Metric	Device preference targeting for the app install ad.	Other
`app_install_ads_EditorialAppealStatus`	app install ads Editorial Appeal Status	Dimension	The editorial appeal status of the ad.	Other
`app_install_ads_EditorialLocation`	app install ads Editorial Location	Metric	The editorial location where the ad is being reviewed.	Other
`app_install_ads_EditorialReasonCode`	app install ads Editorial Reason Code	Metric	The editorial reason code indicating the reason for disapproval of the ad.	Other
`app_install_ads_EditorialStatus`	app install ads Editorial Status	Dimension	The editorial status of the ad (e.g., pending, approved, disapproved).	Other
`app_install_ads_EditorialTerm`	app install ads Editorial Term	Metric	The editorial term triggered in the review process.	Other
`app_install_ads_FinalUrl`	app install ads Final Url	Metric	The final URL users are directed to after clicking the app install ad.	Other
`app_install_ads_Id`	app install ads Id	Dimension	The unique identifier of the app install ad.	Other
`app_install_ads_ModifiedTime`	app install ads Modified Time	Metric	The date and time when the app install ad was last modified.	Other
`app_install_ads_ParentId`	app install ads Parent Id	Dimension	The ID of the parent object to which the app install ad belongs.	Other
`app_install_ads_PublisherCountries`	app install ads Publisher Countries	Metric	List of countries targeted for publishing the app install ad.	Other
`app_install_ads_Status`	app install ads Status	Dimension	The status of the app install ad (e.g., enabled, paused, deleted).	Other
`app_install_ads_Text`	app install ads Text	Dimension	The text content of the app install ad.	Other
`budget_BudgetId`	budget Budget Id	Metric	The unique identifier of the budget.	Other
`budget_BudgetType`	budget Budget Type	Metric	The type of budget allocation, such as daily or monthly.	Other
`budget_ClientId`	budget Client Id	Metric	The unique identifier of the client associated with the budget.	Other
`budget_Id`	budget Id	Dimension	The unique identifier of the budget entity.	Other
`budget_ModifiedTime`	budget Modified Time	Metric	The date and time when the budget information was last modified.	Other
`budget_ParentId`	budget Parent Id	Metric	The identifier of the parent entity to which the budget belongs, if applicable.	Other
`budget_Status`	budget Status	Dimension	The current status of the budget, such as active or paused.	Other
`budget_Type`	budget Type	Dimension	The type of budget entity, such as campaign or ad group budget.	Other
`campaign_labels_Campaign`	campaign labels Campaign	Dimension	The name or title of the campaign to which the label is applied.	Other
`campaign_labels_ClientId`	campaign labels Client Id	Dimension	The unique identifier of the client associated with the campaign label.	Other
`campaign_labels_Id`	campaign labels Id	Dimension	The unique identifier of the campaign label.	Other
`campaign_labels_ModifiedTime`	campaign labels Modified Time	Dimension	The date and time when the campaign label was last modified.	Other
`campaign_labels_Status`	campaign labels Status	Dimension	The current status of the campaign label (e.g., active, paused, deleted).	Other
`campaigns_AdScheduleUseSearcherTimeZone`	campaigns Ad Schedule Use Searcher Time Zone	Metric	Indicates whether ad schedules should be based on the searcher’s time zone.	Other
`campaigns_AudienceAdsBidAdjustment`	campaigns Audience Ads Bid Adjustment	Metric	Bid adjustment value for audience targeting ads.	Other
`campaigns_BiddingScheme_Type`	campaigns Bidding Scheme Type	Dimension	The type of bidding strategy used for the campaign.	Other
`campaigns_BudgetId`	campaigns Budget Id	Dimension	The identifier of the budget associated with the campaign.	Other
`campaigns_BudgetType`	campaigns Budget Type	Dimension	The type of budget (e.g., daily, monthly) for the campaign.	Other
`campaigns_ForwardCompatibilityMap`	campaigns Forward Compatibility Map	Metric	Forward compatibility map for potential future enhancements	Other
`campaigns_MultimediaAdsBidAdjustment`	campaigns Multimedia Ads Bid Adjustment	Metric	Bid adjustment value for multimedia ads.	Other
`campaigns_TimeZone`	campaigns Time Zone	Dimension	The time zone setting for the campaign.	Other
`keyword_labels_ClientId`	keyword labels Client Id	Dimension	Unique identifier for the client associated with the keyword label.	Other
`keyword_labels_Id`	keyword labels Id	Dimension	Unique identifier for the keyword label.	Other
`keyword_labels_ModifiedTime`	keyword labels Modified Time	Metric	Timestamp indicating when the keyword label was last modified.	Other
`keyword_labels_ParentId`	keyword labels Parent Id	Dimension	Unique identifier for the parent entity related to the keyword label.	Other
`keyword_labels_Status`	keyword labels Status	Dimension	Current status of the keyword label.	Other
`keywords_Campaign`	keywords Campaign	Metric	The campaign name where the keyword is associated.	Other
`keywords_ClientId`	keywords Client Id	Dimension	The client identifier linked to the keyword.	Other
`keywords_CustomParameter`	keywords Custom Parameter	Metric	A custom parameter associated with the keyword.	Other
`keywords_EditorialAppealStatus`	keywords Editorial Appeal Status	Dimension	The appeal status of the keyword during the editorial review process.	Other
`keywords_EditorialLocation`	keywords Editorial Location	Metric	The location of the editorial review for the keyword.	Other
`keywords_EditorialReasonCode`	keywords Editorial Reason Code	Metric	The reason code provided during the editorial review process.	Other
`keywords_EditorialTerm`	keywords Editorial Term	Metric	The term that was reviewed editorially.	Other
`keywords_FinalUrl`	keywords Final Url	Metric	The final URL that the keyword points to.	Other
`keywords_Id`	keywords Id	Dimension	The unique identifier for the keyword.	Other
`keywords_ModifiedTime`	keywords Modified Time	Metric	The timestamp when the keyword was last modified.	Other
`keywords_ParentId`	keywords Parent Id	Dimension	The parent identifier to which the keyword belongs.	Other
`keywords_PublisherCountries`	keywords Publisher Countries	Metric	The countries targeted for publishing the keyword.	Other
`keywords_Status`	keywords Status	Dimension	The current status of the keyword.	Other
`labels_ClientId`	labels Client Id	Dimension	The unique identifier of the client associated with the label.	Other
`labels_Id`	labels Id	Dimension	The unique identifier of the label.	Other
`labels_ModifiedTime`	labels Modified Time	Metric	The date and time when the label was last modified.	Other
`labels_Status`	labels Status	Dimension	The current status of the label, such as active, inactive, or archived.	Other