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Google Ads Fields List
1042 fields · 427 metrics · 615 dimensions
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Power BI| Field Name | Label | Type | Description | Group |
|---|---|---|---|---|
| Account18 fields | ||||
customer_auto_tagging_enabled |
Auto-tagging Enabled | Metric | Whether auto-tagging is enabled for the customer. | Account |
customer_conversion_tracking_setting_accepted_customer_data_terms |
Accepted Customer Data Terms | Metric | Whether customer accepted customer data terms. Inherited from manager for cross-account tracking. | Account |
customer_currency_code |
Currency Code | Metric | Currency in which the account operates. | Account |
customer_descriptive_name |
Account name / description | Dimension | Descriptive name of the customer. | Account |
customer_edit_link |
Customer Edit Link | Dimension | Customer Edit Link metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Account |
customer_final_url_suffix |
Final URL Suffix (Customer) | Metric | URL template for appending params to the final URL at customer level. | Account |
customer_has_partners_badge |
Has Partners Badge | Metric | Whether the Customer has a Partners program badge. | Account |
customer_id |
Customer ID | Dimension | Unique identifier for the customer in Google Ads. | Account |
customer_manager |
Manager Account | Metric | Whether the customer is a manager account. | Account |
customer_optimization_score |
Optimization Score | Metric | Optimization score of the customer account. | Account |
customer_optimization_score_weight |
Optimization Score Weight | Metric | Optimization score weight of the customer. | Account |
customer_pay_per_conversion_eligibility_failure_reasons |
Pay-per-Conversion Eligibility Failure Reasons | Metric | Reasons why the customer is not eligible for pay-per-conversion. | Account |
customer_remarketing_setting_google_global_site_tag |
Google Global Site Tag (Customer) | Metric | The Google tag for remarketing. | Account |
customer_resource_name |
Customer Resource Name | Dimension | Resource name of the customer. | Account |
customer_status |
Account Status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | Account |
customer_test_account |
Test Account | Metric | Whether the customer is a test account. | Account |
customer_time_zone |
Account Time Zone | Metric | Local timezone ID of the customer. | Account |
customer_tracking_url_template |
Tracking URL Template (Customer) | Metric | URL template for constructing a tracking URL out of parameters at customer level. | Account |
| Ad Groups32 fields | ||||
ad_group_ad_ad_group |
Ad group | Dimension | Ad group to which the ad belongs. | Ad Groups |
ad_group_ad_rotation_mode |
Ad Rotation Mode | Dimension | Ad rotation mode of the ad group. | Ad Groups |
ad_group_audience_setting_use_audience_grouped |
Ad Group Audience Grouped | Dimension | Ad group audience setting use audience grouped. | Ad Groups |
ad_group_base_ad_group |
Base Ad Group | Dimension | Base ad group from which this ad group was created. | Ad Groups |
ad_group_campaign |
Campaign (Ad Group) | Dimension | Campaign to which the ad group belongs. | Ad Groups |
ad_group_cpc_bid_micros |
CPC Bid | Dimension | Ad set/group level cpc bid. Ad sets contain targeting and budget settings. | Ad Groups |
ad_group_cpm_bid_micros |
CPM Bid | Dimension | Ad set/group level cpm bid. Ad sets contain targeting and budget settings. | Ad Groups |
ad_group_cpv_bid_micros |
CPV Bid | Dimension | Ad set/group level cpv bid. Ad sets contain targeting and budget settings. | Ad Groups |
ad_group_display_custom_bid_dimension |
Display Custom Bid Dimension | Dimension | Ad group display custom bid dimension. | Ad Groups |
ad_group_edit_link |
Ad Group Edit Link | Dimension | Ad set/group level edit link. Ad sets contain targeting and budget settings. | Ad Groups |
ad_group_effective_cpc_bid_micros |
Effective CPC Bid | Dimension | Ad group effective CPC bid (micros). | Ad Groups |
ad_group_effective_target_cpa_micros |
Effective Target CPA | Dimension | Ad group effective target CPA (micros). | Ad Groups |
ad_group_effective_target_cpa_source |
Effective Target CPA Source | Dimension | Source of the ad group effective target CPA. | Ad Groups |
ad_group_effective_target_roas |
Effective Target ROAS | Dimension | Ad group effective target ROAS. | Ad Groups |
ad_group_effective_target_roas_source |
Effective Target ROAS Source | Dimension | Source of the ad group effective target ROAS. | Ad Groups |
ad_group_excluded_parent_asset_field_types |
Excluded Parent Asset Field Types (Ad Group) | Dimension | Excluded parent asset field types of the ad group. | Ad Groups |
ad_group_excluded_parent_asset_set_types |
Excluded Parent Asset Set Types (Ad Group) | Dimension | Excluded parent asset set types of the ad group. | Ad Groups |
ad_group_final_url_suffix |
Final URL Suffix (Ad Group) | Dimension | Ad set/group level final url suffix (ad group). Ad sets contain targeting and budget settings. | Ad Groups |
ad_group_id |
Ad group ID | Dimension | Unique identifier for the ad group in Google Ads. | Ad Groups |
ad_group_labels |
Ad Group Labels | Dimension | Ad set/group level labels. Ad sets contain targeting and budget settings. | Ad Groups |
ad_group_name |
Ad group | Dimension | The display name of the ad group as configured in Google Ads. | Ad Groups |
ad_group_optimized_targeting_enabled |
Optimized Targeting Enabled | Dimension | Optimized targeting enabled for the ad group. | Ad Groups |
ad_group_percent_cpc_bid_micros |
Percent CPC Bid | Dimension | Ad group percent CPC bid (micros). | Ad Groups |
ad_group_resource_name |
Ad Group Resource Name | Dimension | Resource name of the ad group. | Ad Groups |
ad_group_status |
Ad group status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | Ad Groups |
ad_group_target_cpa_micros |
Target CPA (Ad Group) | Dimension | Ad set/group level target cpa (ad group). Ad sets contain targeting and budget settings. | Ad Groups |
ad_group_target_cpm_micros |
Target CPM (Ad Group) | Dimension | Ad set/group level target cpm (ad group). Ad sets contain targeting and budget settings. | Ad Groups |
ad_group_target_roas |
Target ROAS (Ad Group) | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | Ad Groups |
ad_group_targeting_setting_target_restrictions |
Targeting Restrictions (Ad Group) | Dimension | Ad group targeting setting target restrictions. | Ad Groups |
ad_group_tracking_url_template |
Tracking URL Template (Ad Group) | Dimension | Ad group tracking URL template. | Ad Groups |
ad_group_type |
Ad group type | Dimension | Ad set/group level type. Ad sets contain targeting and budget settings. | Ad Groups |
ad_group_url_custom_parameters |
Custom Parameters (Ad Group) | Dimension | Ad group URL custom parameters. | Ad Groups |
| Ads183 fields | ||||
ad_group_ad_action_items |
Ad Action Items | Dimension | List of recommendations to improve ad strength. | Ads |
ad_group_ad_ad_added_by_google_ads |
Added by Google Ads | Dimension | Whether this ad was automatically added by Google Ads. | Ads |
ad_group_ad_ad_app_ad_descriptions |
App Ad Descriptions | Dimension | List of text assets for App Ad descriptions. | Ads |
ad_group_ad_ad_app_ad_headlines |
App Ad Headlines | Dimension | List of text assets for App Ad headlines. | Ads |
ad_group_ad_ad_app_ad_html5_media_bundles |
App Ad HTML5 Media Bundles | Dimension | List of HTML5 media bundle assets for the ad. | Ads |
ad_group_ad_ad_app_ad_images |
App Ad Images | Dimension | List of image assets for the ad. | Ads |
ad_group_ad_ad_app_ad_mandatory_ad_text |
App Ad Mandatory Text | Dimension | Mandatory ad text for the App Ad. | Ads |
ad_group_ad_ad_app_ad_youtube_videos |
App Ad YouTube Videos | Dimension | List of YouTube video assets for the ad. | Ads |
ad_group_ad_ad_app_engagement_ad_descriptions |
App Engagement Ad Descriptions | Dimension | List of text assets for App Engagement Ad descriptions. | Ads |
ad_group_ad_ad_app_engagement_ad_headlines |
App Engagement Ad Headlines | Dimension | List of text assets for App Engagement Ad headlines. | Ads |
ad_group_ad_ad_app_engagement_ad_images |
App Engagement Ad Images | Dimension | List of image assets for the App Engagement Ad. | Ads |
ad_group_ad_ad_app_engagement_ad_videos |
App Engagement Ad Videos | Dimension | List of video assets for the App Engagement Ad. | Ads |
ad_group_ad_ad_app_pre_registration_ad_descriptions |
App Pre-registration Ad Descriptions | Dimension | List of text assets for App Pre-registration Ad descriptions. | Ads |
ad_group_ad_ad_app_pre_registration_ad_headlines |
App Pre-registration Ad Headlines | Dimension | List of text assets for App Pre-registration Ad headlines. | Ads |
ad_group_ad_ad_app_pre_registration_ad_images |
App Pre-registration Ad Images | Dimension | List of image asset IDs for App Pre-registration Ad images. | Ads |
ad_group_ad_ad_app_pre_registration_ad_youtube_videos |
App Pre-registration Ad YouTube Videos | Dimension | List of YouTube video asset IDs for App Pre-registration Ad videos. | Ads |
ad_group_ad_ad_call_ad_business_name |
Call Ad Business Name | Dimension | The display name of the call ad business as configured in Google Ads. | Ads |
ad_group_ad_ad_call_ad_call_tracked |
Call Ad Call Tracked | Dimension | Whether call tracking is enabled for the creative. | Ads |
ad_group_ad_ad_call_ad_conversion_action |
Call Ad Conversion Action | Dimension | Conversion action to attribute a call conversion to. | Ads |
ad_group_ad_ad_call_ad_conversion_reporting_state |
Call Ad Conversion Reporting State | Dimension | Call conversion behavior of this call ad (its own setting, inherited, or disabled). | Ads |
ad_group_ad_ad_call_ad_country_code |
Country code | Dimension | Ad set/group level country code. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_call_ad_description1 |
Call Ad Description 1 | Dimension | First line of the Call Ad’s description. | Ads |
ad_group_ad_ad_call_ad_description2 |
Call Ad Description 2 | Dimension | Second line of the Call Ad’s description. | Ads |
ad_group_ad_ad_call_ad_disable_call_conversion |
Call Ad Disable Call Conversion | Dimension | Whether to disable call conversion for the creative. | Ads |
ad_group_ad_ad_call_ad_headline1 |
Call Ad Headline 1 | Dimension | First headline in the Call Ad. | Ads |
ad_group_ad_ad_call_ad_headline2 |
Call Ad Headline 2 | Dimension | Second headline in the Call Ad. | Ads |
ad_group_ad_ad_call_ad_path1 |
Call Ad Path 1 | Dimension | First part of text appended to the URL in the Call Ad. | Ads |
ad_group_ad_ad_call_ad_path2 |
Call Ad Path 2 | Dimension | Second part of text appended to the URL in the Call Ad. | Ads |
ad_group_ad_ad_call_ad_phone_number |
Call Ad Phone Number | Dimension | Ad set/group level call ad phone number. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_call_ad_phone_number_verification_url |
Call Ad Phone Number Verification URL | Dimension | URL for phone number verification. | Ads |
ad_group_ad_ad_device_preference |
Device Preference | Dimension | Ad set/group level device preference. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_discovery_carousel_ad_business_name |
Discovery Carousel Ad Business Name | Dimension | Advertiser/brand name for the Discovery Carousel Ad. | Ads |
ad_group_ad_ad_discovery_carousel_ad_call_to_action_text |
Discovery Carousel Ad Call to Action | Dimension | Call to action text for the Discovery Carousel Ad. | Ads |
ad_group_ad_ad_discovery_carousel_ad_carousel_cards |
Discovery Carousel Ad Cards | Dimension | Carousel cards for the Discovery Carousel Ad. | Ads |
ad_group_ad_ad_discovery_carousel_ad_description |
Discovery Carousel Ad Description | Dimension | Descriptive text of the Discovery Carousel Ad. | Ads |
ad_group_ad_ad_discovery_carousel_ad_headline |
Discovery Carousel Ad Headline | Dimension | Headline of the Discovery Carousel Ad. | Ads |
ad_group_ad_ad_discovery_carousel_ad_logo_image |
Discovery Carousel Ad Logo | Dimension | Logo image for the Discovery Carousel Ad. | Ads |
ad_group_ad_ad_discovery_multi_asset_ad_business_name |
Discovery Multi-Asset Ad Business Name | Dimension | Advertiser/brand name for the Discovery Multi-Asset Ad. | Ads |
ad_group_ad_ad_discovery_multi_asset_ad_call_to_action_text |
Discovery Multi-Asset Ad Call to Action | Dimension | Call to action text for the Discovery Multi-Asset Ad. | Ads |
ad_group_ad_ad_discovery_multi_asset_ad_descriptions |
Discovery Multi-Asset Ad Descriptions | Dimension | Descriptive text assets for the Discovery Multi-Asset Ad. | Ads |
ad_group_ad_ad_discovery_multi_asset_ad_headlines |
Discovery Multi-Asset Ad Headlines | Dimension | Headline text assets for the Discovery Multi-Asset Ad. | Ads |
ad_group_ad_ad_discovery_multi_asset_ad_lead_form_only |
Discovery Multi-Asset Ad Lead Form Only | Dimension | Whether this ad must be served with a lead form. | Ads |
ad_group_ad_ad_discovery_multi_asset_ad_logo_images |
Discovery Multi-Asset Ad Logos | Dimension | Logo image assets for the Discovery Multi-Asset Ad. | Ads |
ad_group_ad_ad_discovery_multi_asset_ad_marketing_images |
Discovery Multi-Asset Ad Marketing Images | Dimension | Marketing image assets for the Discovery Multi-Asset Ad. | Ads |
ad_group_ad_ad_discovery_multi_asset_ad_portrait_marketing_images |
Discovery Multi-Asset Ad Portrait Images | Dimension | Portrait marketing image assets for the Discovery Multi-Asset Ad. | Ads |
ad_group_ad_ad_discovery_multi_asset_ad_square_marketing_images |
Discovery Multi-Asset Ad Square Images | Dimension | Square marketing image assets for the Discovery Multi-Asset Ad. | Ads |
ad_group_ad_ad_display_upload_ad_display_upload_product_type |
Display Upload Product Type | Dimension | Product type of this Display Upload Ad. | Ads |
ad_group_ad_ad_display_upload_ad_media_bundle |
Display Upload Media Bundle | Dimension | Media bundle asset for the Display Upload Ad. | Ads |
ad_group_ad_ad_display_url |
Display URL | Dimension | URL appearing in the ad description for some formats. | Ads |
ad_group_ad_ad_expanded_dynamic_search_ad_description |
Expanded Dynamic Search Ad Description | Dimension | Description of the Expanded Dynamic Search Ad. | Ads |
ad_group_ad_ad_expanded_dynamic_search_ad_description2 |
Expanded Dynamic Search Ad Description 2 | Dimension | Second description of the Expanded Dynamic Search Ad. | Ads |
ad_group_ad_ad_expanded_text_ad_description |
Expanded Text Ad Description 1 | Dimension | Description of the Expanded Text Ad. | Ads |
ad_group_ad_ad_expanded_text_ad_description2 |
Expanded Text Ad Description 2 | Dimension | Second description of the Expanded Text Ad. | Ads |
ad_group_ad_ad_expanded_text_ad_headline_part1 |
Expanded Text Ad Headline 1 | Dimension | First part of the Expanded Text Ad’s headline. | Ads |
ad_group_ad_ad_expanded_text_ad_headline_part2 |
Expanded Text Ad Headline 2 | Dimension | Second part of the Expanded Text Ad’s headline. | Ads |
ad_group_ad_ad_expanded_text_ad_headline_part3 |
Expanded Text Ad Headline 3 | Dimension | Third part of the Expanded Text Ad’s headline. | Ads |
ad_group_ad_ad_expanded_text_ad_path1 |
Expanded Text Ad Path 1 | Dimension | Text that can appear alongside the ad’s displayed URL. | Ads |
ad_group_ad_ad_expanded_text_ad_path2 |
Expanded Text Ad Path 2 | Dimension | Additional text that can appear alongside the ad’s displayed URL. | Ads |
ad_group_ad_ad_final_app_urls |
Final app URLs | Dimension | List of final app URLs for mobile if app is installed. | Ads |
ad_group_ad_ad_final_mobile_urls |
Final mobile URLs | Dimension | List of possible final mobile URLs after all redirects. | Ads |
ad_group_ad_ad_final_url_suffix |
Final URL suffix | Dimension | Suffix to use when constructing a final URL. | Ads |
ad_group_ad_ad_final_urls |
Final URLs | Dimension | List of possible final URLs after all redirects. | Ads |
ad_group_ad_ad_hotel_ad |
Hotel Ad | Dimension | Details pertaining to a hotel ad. | Ads |
ad_group_ad_ad_id |
Ad ID | Dimension | Unique identifier for the ad in Google Ads. | Ads |
ad_group_ad_ad_image_ad_image |
Ad Image | Dimension | Ad set/group level ad image. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_image_ad_image_url |
Image Ad URL | Dimension | Ad set/group level image ad url. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_image_ad_mime_type |
Image Ad MIME Type | Dimension | Ad set/group level image ad mime type. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_image_ad_name |
Image Ad Name | Dimension | The display name of the image ad as configured in Google Ads. | Ads |
ad_group_ad_ad_image_ad_pixel_height |
Image Ad Pixel Height | Dimension | Height in pixels of the full size image. | Ads |
ad_group_ad_ad_image_ad_pixel_width |
Image Ad Pixel Width | Dimension | Width in pixels of the full size image. | Ads |
ad_group_ad_ad_image_ad_preview_image |
Ad Preview Image | Dimension | Ad set/group level ad preview image. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_image_ad_preview_image_url |
Image Ad Preview URL | Dimension | URL of the preview size image. | Ads |
ad_group_ad_ad_image_ad_preview_pixel_height |
Image Ad Preview Height | Dimension | Height in pixels of the preview size image. | Ads |
ad_group_ad_ad_image_ad_preview_pixel_width |
Image Ad Preview Width | Dimension | Width in pixels of the preview size image. | Ads |
ad_group_ad_ad_legacy_app_install_ad |
Legacy App Install Ad | Dimension | Details pertaining to a legacy app install ad. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_accent_color |
Legacy Responsive Display Accent Color | Dimension | Accent color of the ad in hexadecimal (e.g., #ffffff). | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_color |
Legacy Responsive Display Allow Flexible Color | Dimension | Advertiser’s consent to allow flexible color for responsive display. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_business_name |
Legacy Responsive Display Business Name | Dimension | The display name of the legacy responsive display business as configured in Google Ads. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_text |
Legacy Responsive Display Call to Action | Dimension | Call-to-action text for the ad. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_description |
Legacy Responsive Display Description | Dimension | Ad set/group level legacy responsive display description. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_format_setting |
Legacy Responsive Display Format Setting | Dimension | Specifies which format the ad will be served in. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_logo_image |
Legacy Responsive Display Logo | Dimension | MediaFile resource name of the logo image used in the ad. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_long_headline |
Legacy Responsive Display Long Headline | Dimension | Long version of the ad’s headline. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_main_color |
Legacy Responsive Display Main Color | Dimension | Main color of the ad in hexadecimal (e.g., #ffffff). | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_marketing_image |
Legacy Responsive Display Marketing Image | Dimension | MediaFile resource name of the marketing image used in the ad. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_price_prefix |
Legacy Responsive Display Price Prefix | Dimension | Prefix before price (e.g., ‘as low as’). | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_promo_text |
Legacy Responsive Display Promo Text | Dimension | Promotion text for dynamic formats of responsive ads. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_short_headline |
Legacy Responsive Display Short Headline | Dimension | Short version of the ad’s headline. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_square_logo_image |
Legacy Responsive Display Square Logo | Dimension | MediaFile resource name of the square logo image used in the ad. | Ads |
ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_image |
Legacy Responsive Display Square Marketing Image | Dimension | MediaFile resource name of the square marketing image used in the ad. | Ads |
ad_group_ad_ad_local_ad_call_to_actions |
Local Ad Call to Actions | Dimension | List of text assets for call-to-actions. | Ads |
ad_group_ad_ad_local_ad_descriptions |
Local Ad Descriptions | Dimension | List of text assets for descriptions. | Ads |
ad_group_ad_ad_local_ad_headlines |
Local Ad Headlines | Dimension | List of text assets for headlines. | Ads |
ad_group_ad_ad_local_ad_logo_images |
Local Ad Logo Images | Dimension | List of logo image assets for the ad. | Ads |
ad_group_ad_ad_local_ad_marketing_images |
Local Ad Marketing Images | Dimension | List of marketing image assets for the ad. | Ads |
ad_group_ad_ad_local_ad_path1 |
Local Ad Path 1 | Dimension | First part of optional text appended to the URL. | Ads |
ad_group_ad_ad_local_ad_path2 |
Local Ad Path 2 | Dimension | Second part of optional text appended to the URL. | Ads |
ad_group_ad_ad_local_ad_videos |
Local Ad Videos | Dimension | List of YouTube video assets for the ad. | Ads |
ad_group_ad_ad_name |
Ad Name | Dimension | The display name of the ad as configured in Google Ads. | Ads |
ad_group_ad_ad_resource_name |
Ad Resource Name | Dimension | The display name of the ad resource as configured in Google Ads. | Ads |
ad_group_ad_ad_responsive_display_ad_accent_color |
Responsive Display Ad Accent Color | Dimension | Accent color of the ad in hexadecimal (e.g., #ffffff). | Ads |
ad_group_ad_ad_responsive_display_ad_allow_flexible_color |
Responsive Display Ad Allow Flexible Color | Dimension | Advertiser’s consent to allow flexible color. | Ads |
ad_group_ad_ad_responsive_display_ad_business_name |
Responsive Display Ad Business Name | Dimension | Advertiser/brand name (max 25 display width). | Ads |
ad_group_ad_ad_responsive_display_ad_call_to_action_text |
Responsive Display Ad Call to Action | Dimension | Call-to-action text for the ad. | Ads |
ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancements |
Responsive Display Ad Enable Asset Enhancements | Dimension | Whether advertiser opted into asset enhancements feature. | Ads |
ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_video |
Responsive Display Ad Enable Auto-gen Video | Dimension | Whether advertiser opted into auto-gen video feature. | Ads |
ad_group_ad_ad_responsive_display_ad_descriptions |
Responsive Display Ad Descriptions | Dimension | Ad set/group level responsive display ad descriptions. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_responsive_display_ad_format_setting |
Responsive Display Ad Format Setting | Dimension | Specifies which format the ad will be served in. | Ads |
ad_group_ad_ad_responsive_display_ad_headlines |
Responsive Display Ad Headlines | Dimension | Short format headlines for the ad. | Ads |
ad_group_ad_ad_responsive_display_ad_logo_images |
Responsive Display Ad Logo Images | Dimension | Ad set/group level responsive display ad logo images. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_responsive_display_ad_long_headline |
Responsive Display Ad Long Headline | Dimension | Required long format headline. | Ads |
ad_group_ad_ad_responsive_display_ad_main_color |
Responsive Display Ad Main Color | Dimension | Main color of the ad in hexadecimal (e.g., #ffffff). | Ads |
ad_group_ad_ad_responsive_display_ad_marketing_images |
Responsive Display Ad Marketing Images | Dimension | Ad set/group level responsive display ad marketing images. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_responsive_display_ad_price_prefix |
Responsive Display Ad Price Prefix | Dimension | Prefix before price (e.g., ‘as low as’). | Ads |
ad_group_ad_ad_responsive_display_ad_promo_text |
Responsive Display Ad Promo Text | Dimension | Promotion text for dynamic formats of responsive ads. | Ads |
ad_group_ad_ad_responsive_display_ad_square_logo_images |
Responsive Display Ad Square Logo Images | Dimension | Square logo images for the ad. | Ads |
ad_group_ad_ad_responsive_display_ad_square_marketing_images |
Responsive Display Ad Square Marketing Images | Dimension | Square marketing images for the ad. | Ads |
ad_group_ad_ad_responsive_display_ad_youtube_videos |
Responsive Display Ad YouTube Videos | Dimension | Ad set/group level responsive display ad youtube videos. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_responsive_search_ad_descriptions |
Responsive Search Ad Descriptions | Dimension | List of text assets for descriptions. | Ads |
ad_group_ad_ad_responsive_search_ad_headlines |
Responsive Search Ad Headlines | Dimension | List of text assets for headlines. | Ads |
ad_group_ad_ad_responsive_search_ad_path1 |
Responsive Search Ad Path 1 | Dimension | First part of text appended to the URL in the ad. | Ads |
ad_group_ad_ad_responsive_search_ad_path2 |
Responsive Search Ad Path 2 | Dimension | Second part of text appended to the URL in the ad. | Ads |
ad_group_ad_ad_shopping_comparison_listing_ad_headline |
Shopping Comparison Listing Ad Headline | Dimension | Headline of the Shopping Comparison Listing Ad. | Ads |
ad_group_ad_ad_shopping_product_ad |
Shopping Product Ad | Dimension | Details pertaining to a Shopping product ad. | Ads |
ad_group_ad_ad_shopping_smart_ad |
Shopping Smart Ad | Dimension | Details pertaining to a Smart Shopping ad. | Ads |
ad_group_ad_ad_smart_campaign_ad_descriptions |
Smart Campaign Ad Descriptions | Dimension | List of text assets for Smart Campaign Ad descriptions. | Ads |
ad_group_ad_ad_smart_campaign_ad_headlines |
Smart Campaign Ad Headlines | Dimension | List of text assets for Smart Campaign Ad headlines. | Ads |
ad_group_ad_ad_strength |
Ad strength | Dimension | Overall ad strength for this ad group ad. | Ads |
ad_group_ad_ad_system_managed_resource_source |
System Managed Resource Source | Dimension | Source if this ad is system managed. | Ads |
ad_group_ad_ad_text_ad_description1 |
Text Ad Description 1 | Dimension | First line of the Text Ad’s description. | Ads |
ad_group_ad_ad_text_ad_description2 |
Text Ad Description 2 | Dimension | Second line of the Text Ad’s description. | Ads |
ad_group_ad_ad_text_ad_headline |
Text Ad Headline | Dimension | Ad set/group level text ad headline. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_tracking_url_template |
Tracking URL Template (Ad) | Dimension | URL template for constructing a tracking URL for the ad. | Ads |
ad_group_ad_ad_travel_ad |
Travel Ad | Dimension | Details pertaining to a travel ad. | Ads |
ad_group_ad_ad_type |
Ad type | Dimension | Ad set/group level ad type. Ad sets contain targeting and budget settings. | Ads |
ad_group_ad_ad_url_collections |
URL Collections | Dimension | Additional URLs for the ad tagged with unique identifiers. | Ads |
ad_group_ad_ad_url_custom_parameters |
Custom Parameters (Ad) | Dimension | Custom parameters specific to this ad. | Ads |
ad_group_ad_ad_video_ad_bumper_action_button_label |
Bumper Ad Action Button Label | Dimension | Label on the Call To Action button for bumper video ad. | Ads |
ad_group_ad_ad_video_ad_bumper_action_headline |
Bumper Ad Action Headline | Dimension | Additional text with CTA button for bumper video ad. | Ads |
ad_group_ad_ad_video_ad_bumper_companion_banner_asset |
Bumper Ad Companion Banner Asset | Dimension | Asset resource name of the companion banner image for bumper video ad. | Ads |
ad_group_ad_ad_video_ad_in_feed_description1 |
In-Feed Video Ad Description 1 | Dimension | First text line for the In-Feed Video Ad. | Ads |
ad_group_ad_ad_video_ad_in_feed_description2 |
In-Feed Video Ad Description 2 | Dimension | Second text line for the In-Feed Video Ad. | Ads |
ad_group_ad_ad_video_ad_in_feed_headline |
In-Feed Video Ad Headline | Dimension | Headline of the In-Feed Video Ad. | Ads |
ad_group_ad_ad_video_ad_in_feed_thumbnail |
In-Feed Video Ad Thumbnail | Dimension | Video thumbnail image to use for In-Feed Video Ad. | Ads |
ad_group_ad_ad_video_ad_in_stream_action_button_label |
In-Stream Ad Action Button Label | Dimension | Label on the CTA button for in-stream video ad. | Ads |
ad_group_ad_ad_video_ad_in_stream_action_headline |
In-Stream Ad Action Headline | Dimension | Additional text with CTA button for in-stream video ad. | Ads |
ad_group_ad_ad_video_ad_in_stream_companion_banner_asset |
In-Stream Ad Companion Banner Asset | Dimension | Asset resource name of the companion banner for in-stream video ad. | Ads |
ad_group_ad_ad_video_ad_non_skippable_action_button_label |
Non-Skippable Ad Action Button Label | Dimension | Label on the Call To Action button for non-skippable video ad. | Ads |
ad_group_ad_ad_video_ad_non_skippable_action_headline |
Non-Skippable Ad Action Headline | Dimension | Additional text with Call To Action button for non-skippable video ad. | Ads |
ad_group_ad_ad_video_ad_non_skippable_companion_banner_asset |
Non-Skippable Ad Companion Banner Asset | Dimension | Asset resource name of the companion banner for non-skippable video ad. | Ads |
ad_group_ad_ad_video_ad_out_stream_description |
Out-Stream Ad Description | Dimension | Description line for the Out-Stream Ad. | Ads |
ad_group_ad_ad_video_ad_out_stream_headline |
Out-Stream Ad Headline | Dimension | Headline of the Out-Stream Ad. | Ads |
ad_group_ad_ad_video_ad_video_asset |
Video Ad Video Asset | Dimension | Asset resource name of the video for the Video Ad. | Ads |
ad_group_ad_ad_video_responsive_ad_breadcrumb1 |
Video Responsive Ad Breadcrumb 1 | Dimension | First part of text appearing with displayed URL for Video Responsive Ad. | Ads |
ad_group_ad_ad_video_responsive_ad_breadcrumb2 |
Video Responsive Ad Breadcrumb 2 | Dimension | Second part of text appearing with displayed URL for Video Responsive Ad. | Ads |
ad_group_ad_ad_video_responsive_ad_call_to_actions |
Video Responsive Ad Call to Actions | Dimension | List of text assets for the button (e.g., Call To Action) for Video Responsive Ad. | Ads |
ad_group_ad_ad_video_responsive_ad_companion_banners |
Video Responsive Ad Companion Banners | Dimension | List of image assets for the companion banner for Video Responsive Ad. | Ads |
ad_group_ad_ad_video_responsive_ad_descriptions |
Video Responsive Ad Descriptions | Dimension | List of text assets for the description for Video Responsive Ad. | Ads |
ad_group_ad_ad_video_responsive_ad_headlines |
Video Responsive Ad Headlines | Dimension | List of text assets for the short headline for Video Responsive Ad. | Ads |
ad_group_ad_ad_video_responsive_ad_long_headlines |
Video Responsive Ad Long Headlines | Dimension | List of text assets for the long headline for Video Responsive Ad. | Ads |
ad_group_ad_ad_video_responsive_ad_videos |
Video Responsive Ad Videos | Dimension | List of YouTube video assets for the Video Responsive Ad. | Ads |
ad_group_ad_asset_view_id |
Ad Group Ad Asset View ID | Dimension | Resource name of the ad group ad asset view. Format: customers/{customer_id}/adGroupAdAssetViews/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type}. | Ads |
ad_group_ad_labels |
Ad Labels | Dimension | Resource names of labels attached to this ad group ad. | Ads |
ad_group_ad_policy_summary_approval_status |
Ad policy approval status | Dimension | Overall approval status of this ad based on policy topic entries. | Ads |
ad_group_ad_policy_summary_policy_topic_entries |
Ad Policy Topic Entries | Dimension | List of policy findings for this ad. | Ads |
ad_group_ad_policy_summary_review_status |
Ad Policy Review Status | Dimension | Current review process status of this ad. | Ads |
ad_group_ad_resource_name |
Ad Group Ad Resource Name | Dimension | The display name of the ad group ad resource as configured in Google Ads. | Ads |
ad_group_ad_status |
Ad status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | Ads |
click_type |
Click type | Dimension | Click type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Ads |
detail_placement_view_display_name |
Detail Placement Display Name | Dimension | Display name (URL name for websites, YouTube video name, translated mobile app name). | Ads |
detail_placement_view_group_placement_target_url |
Detail Placement Group Target URL | Dimension | URL of the group placement (domain, app store link, YouTube channel URL). | Ads |
detail_placement_view_placement |
Placement | Metric | Automatic placement string at detail level (website URL, mobile app ID, YouTube video ID). | Ads |
detail_placement_view_placement_type |
Placement type | Dimension | Type of the placement (Website, YouTube Video, Mobile Application). | Ads |
detail_placement_view_resource_name |
Detail Placement View Resource Name | Dimension | Resource name of the detail placement view. Format: customers/{customer_id}/detailPlacementViews/{ad_group_id}~{base64_placement}. | Ads |
detail_placement_view_target_url |
Detail Placement Target URL | Dimension | URL of the placement (website, app store link, YouTube video URL). | Ads |
expanded_final_url |
Expanded Final URL | Dimension | Final URL clicks are directed to. | Ads |
slot |
Slot | Metric | Slot metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Ads |
unexpanded_final_url |
Unexpanded Final URL | Dimension | Advertiser-specified final URL. | Ads |
utm_campaign |
UTM Campaign | Dimension | Advertiser-specified final URL utm_campaign param. | Ads |
utm_content |
UTM Content | Dimension | Advertiser-specified final URL utm_content param. | Ads |
utm_medium |
UTM Medium | Dimension | Advertiser-specified final URL utm_medium param. | Ads |
utm_source |
UTM Source | Dimension | Advertiser-specified final URL utm_source param. | Ads |
utm_term |
UTM Term | Dimension | Advertiser-specified final URL utm_term param. | Ads |
| App4 fields | ||||
biddable_app_install_conversions |
Biddable App Install Conversions | Metric | The number of completed conversion actions attributed to your marketing. Conversions represent achieved business objectives. | App |
biddable_app_post_install_conversions |
Biddable App Post-Install Conversions | Metric | The number of completed conversion actions attributed to your marketing. Conversions represent achieved business objectives. | App |
sk_ad_network_installs |
SKAdNetwork Installs | Metric | SKAdNetwork Installs metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | App |
sk_ad_network_total_conversions |
SKAdNetwork Total Conversions | Metric | SKAdNetwork Total Conversions count. | App |
| Assets255 fields | ||||
ad_group_asset_id |
Ad Group Asset ID | Dimension | Resource name of the ad group asset. Format: customers/{customer_id}/adGroupAssets/{ad_group_id}~{asset_id}~{field_type}. | Assets |
asset_book_on_google_asset |
Book on Google Asset | Metric | Book on Google Asset metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_call_asset_ad_schedule_targets |
Call Asset Ad Schedule Targets | Metric | List of non-overlapping schedules for when the call asset may serve. | Assets |
asset_call_asset_call_conversion_action |
Call Asset Conversion Action | Metric | Conversion action to attribute a call conversion to. | Assets |
asset_call_asset_call_conversion_reporting_state |
Call Asset Conversion Reporting State | Metric | Call conversion setting for this CallAsset (own, account level, or disabled). | Assets |
asset_call_asset_country_code |
Country Code (Call Asset) | Metric | Two-letter country code of the phone number. | Assets |
asset_call_asset_phone_number |
Phone Number (Call Asset) | Metric | Advertiser’s raw phone number. | Assets |
asset_call_to_action_asset_call_to_action |
Call to Action Asset | Metric | Call to Action Asset metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_callout_asset_ad_schedule_targets |
Callout Asset Ad Schedule Targets | Metric | List of non-overlapping schedules for when the callout asset may serve. | Assets |
asset_callout_asset_callout_text |
Callout Text | Dimension | The callout text (length 1-25). | Assets |
asset_callout_asset_end_date |
Callout End Date | Dimension | Last date callout asset is effective (yyyy-MM-dd). | Assets |
asset_callout_asset_start_date |
Callout Start Date | Dimension | Start date callout asset is effective (yyyy-MM-dd). | Assets |
asset_demand_gen_carousel_card_asset_call_to_action_text |
Demand Gen Carousel Card Call to Action Text | Dimension | Call to action text for the Demand Gen Carousel Card. | Assets |
asset_demand_gen_carousel_card_asset_headline |
Demand Gen Carousel Card Headline | Dimension | Headline of the carousel card. | Assets |
asset_demand_gen_carousel_card_asset_marketing_image_asset |
Demand Gen Carousel Card Marketing Image | Metric | Asset resource name of the associated 1.91:1 marketing image. | Assets |
asset_demand_gen_carousel_card_asset_portrait_marketing_image_asset |
Demand Gen Carousel Card Portrait Marketing Image | Metric | Asset resource name of the associated 4:5 portrait marketing image. | Assets |
asset_demand_gen_carousel_card_asset_square_marketing_image_asset |
Demand Gen Carousel Card Square Marketing Image | Metric | Asset resource name of the associated square marketing image. | Assets |
asset_dynamic_custom_asset_android_app_link |
Dynamic Custom Asset Android App Link | Dimension | Android deep link (e.g., android-app://…). | Assets |
asset_dynamic_custom_asset_contextual_keywords |
Dynamic Custom Asset Contextual Keywords | Dimension | Contextual keywords (e.g., Sedans, 4 door sedans). | Assets |
asset_dynamic_custom_asset_formatted_price |
Dynamic Custom Asset Formatted Price | Metric | Formatted price, used instead of ‘price’ if set (e.g., Starting at $20,000.00). | Assets |
asset_dynamic_custom_asset_formatted_sale_price |
Dynamic Custom Asset Formatted Sale Price | Metric | Formatted sale price, used instead of ‘sale price’ if set (e.g., On sale for $15,000.00). | Assets |
asset_dynamic_custom_asset_id |
Dynamic Custom Asset ID | Dimension | Unique ID (letters/digits) matching remarketing tag (e.g., sedan). | Assets |
asset_dynamic_custom_asset_id2 |
Dynamic Custom Asset ID2 | Dimension | Second ID (letters/digits), sequence with ID must be unique (e.g., red). | Assets |
asset_dynamic_custom_asset_image |
Dynamic Custom Asset Image | Metric | Image for dynamic custom asset. | Assets |
asset_dynamic_custom_asset_image_url |
Dynamic Custom Asset Image URL | Dimension | Image URL (e.g., http://www.example.com/image.png). Not uploaded as image asset. | Assets |
asset_dynamic_custom_asset_ios_app_link |
Dynamic Custom Asset iOS App Link | Dimension | iOS deep link (e.g., exampleApp://content/page). | Assets |
asset_dynamic_custom_asset_ios_app_store_id |
Dynamic Custom Asset iOS App Store ID | Dimension | iOS app store ID. Required if ios_app_link is set. | Assets |
asset_dynamic_custom_asset_item_address |
Dynamic Custom Asset Item Address | Metric | Item address (e.g., City, State, Country; Full address; Lat-long). | Assets |
asset_dynamic_custom_asset_item_category |
Dynamic Custom Asset Item Category | Metric | Dynamic Custom Asset Item Category metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_dynamic_custom_asset_item_description |
Dynamic Custom Asset Item Description | Dimension | Item description (e.g., Best selling mid-size car). | Assets |
asset_dynamic_custom_asset_item_subtitle |
Dynamic Custom Asset Item Subtitle | Dimension | Item subtitle (e.g., At your Mountain View dealership). | Assets |
asset_dynamic_custom_asset_item_title |
Dynamic Custom Asset Item Title | Dimension | Item title (e.g., Mid-size sedan). | Assets |
asset_dynamic_custom_asset_price |
Dynamic Custom Asset Price | Metric | Price with alphabetic currency code (e.g., 20,000.00 USD). | Assets |
asset_dynamic_custom_asset_sale_price |
Dynamic Custom Asset Sale Price | Metric | Sale price with alphabetic currency code (e.g., 15,000.00 USD). Must be less than ‘price’. | Assets |
asset_dynamic_custom_asset_similar_ids |
Dynamic Custom Asset Similar IDs | Dimension | Unique identifier for the dynamic custom asset similar s in Google Ads. | Assets |
asset_dynamic_education_asset_address |
Dynamic Education Asset Address | Metric | School address (e.g., City, State, Country; Full address; Lat-long). | Assets |
asset_dynamic_education_asset_android_app_link |
Dynamic Education Asset Android App Link | Dimension | Android deep link (e.g., android-app://…). | Assets |
asset_dynamic_education_asset_contextual_keywords |
Dynamic Education Asset Contextual Keywords | Dimension | Contextual keywords (e.g., Nursing certification). | Assets |
asset_dynamic_education_asset_image |
Dynamic Education Asset Image | Metric | Image for dynamic education asset. | Assets |
asset_dynamic_education_asset_image_url |
Dynamic Education Asset Image URL | Dimension | Image URL (e.g., http://www.example.com/image.png). Not uploaded as image asset. | Assets |
asset_dynamic_education_asset_ios_app_link |
Dynamic Education Asset iOS App Link | Dimension | iOS deep link (e.g., exampleApp://content/page). | Assets |
asset_dynamic_education_asset_ios_app_store_id |
Dynamic Education Asset iOS App Store ID | Dimension | iOS app store ID. Required if ios_app_link is set. | Assets |
asset_dynamic_education_asset_location_id |
Dynamic Education Asset Location ID | Dimension | Unique location ID (letters/digits). | Assets |
asset_dynamic_education_asset_program_description |
Dynamic Education Asset Program Description | Dimension | Program description (e.g., Nursing Certification). | Assets |
asset_dynamic_education_asset_program_id |
Dynamic Education Asset Program ID | Dimension | Unique program ID matching remarketing tag. | Assets |
asset_dynamic_education_asset_program_name |
Dynamic Education Asset Program Name | Dimension | The display name of the dynamic education asset program as configured in Google Ads. | Assets |
asset_dynamic_education_asset_school_name |
Dynamic Education Asset School Name | Dimension | School name (e.g., Mountain View School of Nursing). | Assets |
asset_dynamic_education_asset_similar_program_ids |
Dynamic Education Asset Similar Program IDs | Dimension | Similar program IDs. | Assets |
asset_dynamic_education_asset_subject |
Dynamic Education Asset Subject | Metric | Subject of study (e.g., Health). | Assets |
asset_dynamic_education_asset_thumbnail_image |
Dynamic Education Asset Thumbnail | Metric | Thumbnail image for dynamic education asset. | Assets |
asset_dynamic_education_asset_thumbnail_image_url |
Dynamic Education Asset Thumbnail URL | Dimension | Thumbnail image URL (e.g., http://www.example.com/thumbnail.png). Not uploaded as image asset. | Assets |
asset_dynamic_flights_asset_android_app_link |
Dynamic Flights Asset Android App Link | Dimension | Android deep link for flights. | Assets |
asset_dynamic_flights_asset_custom_mapping |
Dynamic Flights Asset Custom Mapping | Metric | Custom key-value mapping (e.g., wifi: most | Assets |
asset_dynamic_flights_asset_destination_id |
Dynamic Flights Asset Destination ID | Dimension | Unique destination ID matching remarketing tag. | Assets |
asset_dynamic_flights_asset_destination_name |
Dynamic Flights Asset Destination Name | Dimension | Destination name (e.g., Paris). | Assets |
asset_dynamic_flights_asset_flight_description |
Dynamic Flights Asset Flight Description | Dimension | Flight description (e.g., Book your ticket). | Assets |
asset_dynamic_flights_asset_flight_price |
Dynamic Flights Asset Flight Price | Metric | Flight price with currency code (e.g., 100.00 USD). | Assets |
asset_dynamic_flights_asset_flight_sale_price |
Dynamic Flights Asset Flight Sale Price | Metric | Flight sale price with currency code (e.g., 80.00 USD). Must be less than ‘flight_price’. | Assets |
asset_dynamic_flights_asset_formatted_price |
Dynamic Flights Asset Formatted Price | Metric | Formatted price for flights (e.g., Starting at $100.00). | Assets |
asset_dynamic_flights_asset_formatted_sale_price |
Dynamic Flights Asset Formatted Sale Price | Metric | Formatted sale price for flights (e.g., On sale for $80.00). | Assets |
asset_dynamic_flights_asset_image |
Dynamic Flights Asset Image | Metric | Image for dynamic flights asset. | Assets |
asset_dynamic_flights_asset_image_url |
Dynamic Flights Asset Image URL | Dimension | Image URL for flights. Not uploaded as image asset. | Assets |
asset_dynamic_flights_asset_ios_app_link |
Dynamic Flights Asset iOS App Link | Dimension | Dynamic Flights Asset iOS App Link metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_dynamic_flights_asset_ios_app_store_id |
Dynamic Flights Asset iOS App Store ID | Dimension | iOS app store ID for flights. Required if ios_app_link is set. | Assets |
asset_dynamic_flights_asset_origin_id |
Dynamic Flights Asset Origin ID | Dimension | Origin ID for flights (destination ID + origin ID must be unique). | Assets |
asset_dynamic_flights_asset_origin_name |
Dynamic Flights Asset Origin Name | Dimension | The display name of the dynamic flights asset origin as configured in Google Ads. | Assets |
asset_dynamic_flights_asset_similar_destination_ids |
Dynamic Flights Asset Similar Destination IDs | Dimension | Similar destination IDs for flights (e.g., PAR,LON). | Assets |
asset_dynamic_hotels_and_rentals_asset_address |
Dynamic Hotels & Rentals Asset Address | Metric | Address for hotels/rentals (City, State, Country; Full address; Lat-long). | Assets |
asset_dynamic_hotels_and_rentals_asset_android_app_link |
Dynamic Hotels & Rentals Asset Android App Link | Dimension | Android deep link for hotels/rentals. | Assets |
asset_dynamic_hotels_and_rentals_asset_category |
Dynamic Hotels & Rentals Asset Category | Metric | Category for hotels/rentals (e.g., Hotel suite). | Assets |
asset_dynamic_hotels_and_rentals_asset_contextual_keywords |
Dynamic Hotels & Rentals Asset Contextual Keywords | Dimension | Contextual keywords for hotels/rentals (e.g., Mountain View "Hotels"). | Assets |
asset_dynamic_hotels_and_rentals_asset_description |
Dynamic Hotels & Rentals Asset Description | Dimension | Description for hotels/rentals (e.g., Close to SJC Airport). | Assets |
asset_dynamic_hotels_and_rentals_asset_destination_name |
Dynamic Hotels & Rentals Asset Destination Name | Dimension | Destination name for hotels/rentals (e.g., Downtown Mountain View). | Assets |
asset_dynamic_hotels_and_rentals_asset_formatted_price |
Dynamic Hotels & Rentals Asset Formatted Price | Metric | Formatted price for hotels/rentals (e.g., Starting at $100.00). | Assets |
asset_dynamic_hotels_and_rentals_asset_formatted_sale_price |
Dynamic Hotels & Rentals Asset Formatted Sale Price | Metric | Formatted sale price for hotels/rentals (e.g., On sale for $80.00). | Assets |
asset_dynamic_hotels_and_rentals_asset_image |
Dynamic Hotels & Rentals Asset Image | Metric | Image for dynamic hotels & rentals asset. | Assets |
asset_dynamic_hotels_and_rentals_asset_image_url |
Dynamic Hotels & Rentals Asset Image URL | Dimension | Image URL for hotels/rentals. Not uploaded as image asset. | Assets |
asset_dynamic_hotels_and_rentals_asset_ios_app_link |
Dynamic Hotels & Rentals Asset iOS App Link | Dimension | iOS deep link for hotels/rentals. | Assets |
asset_dynamic_hotels_and_rentals_asset_ios_app_store_id |
Dynamic Hotels & Rentals Asset iOS App Store ID | Dimension | iOS app store ID for hotels/rentals. Required if ios_app_link is set. | Assets |
asset_dynamic_hotels_and_rentals_asset_price |
Dynamic Hotels & Rentals Asset Price | Metric | Price for hotels/rentals with currency code (e.g., 100.00 USD). | Assets |
asset_dynamic_hotels_and_rentals_asset_property_id |
Dynamic Hotels & Rentals Asset Property ID | Dimension | Unique property ID matching remarketing tag. | Assets |
asset_dynamic_hotels_and_rentals_asset_property_name |
Dynamic Hotels & Rentals Asset Property Name | Dimension | Property name (e.g., Mountain View Hotel). | Assets |
asset_dynamic_hotels_and_rentals_asset_sale_price |
Dynamic Hotels & Rentals Asset Sale Price | Metric | Sale price for hotels/rentals with currency code (e.g., 80.00 USD). Must be less than ‘price’. | Assets |
asset_dynamic_hotels_and_rentals_asset_similar_property_ids |
Dynamic Hotels & Rentals Asset Similar Property IDs | Dimension | Similar property IDs. | Assets |
asset_dynamic_hotels_and_rentals_asset_star_rating |
Dynamic Hotels & Rentals Asset Star Rating | Metric | Star rating (number between 1 to 5). | Assets |
asset_dynamic_jobs_asset_address |
Dynamic Jobs Asset Address | Metric | Address for jobs (City, State, Country; Full address; Lat-long). | Assets |
asset_dynamic_jobs_asset_android_app_link |
Dynamic Jobs Asset Android App Link | Dimension | Unique identifier for the dynamic jobs asset andro app link in Google Ads. | Assets |
asset_dynamic_jobs_asset_contextual_keywords |
Dynamic Jobs Asset Contextual Keywords | Dimension | Contextual keywords for jobs (e.g., Software engineering job). | Assets |
asset_dynamic_jobs_asset_description |
Dynamic Jobs Asset Description | Dimension | Description for jobs (e.g., Apply your technical skills). | Assets |
asset_dynamic_jobs_asset_image |
Dynamic Jobs Asset Image | Metric | Dynamic Jobs Asset Image metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_dynamic_jobs_asset_image_url |
Dynamic Jobs Asset Image URL | Dimension | Image URL for jobs. Not uploaded as image asset. | Assets |
asset_dynamic_jobs_asset_ios_app_link |
Dynamic Jobs Asset iOS App Link | Dimension | Dynamic Jobs Asset iOS App Link metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_dynamic_jobs_asset_ios_app_store_id |
Dynamic Jobs Asset iOS App Store ID | Dimension | iOS app store ID for jobs. Required if ios_app_link is set. | Assets |
asset_dynamic_jobs_asset_job_category |
Dynamic Jobs Asset Job Category | Metric | Job category (e.g., Technical). | Assets |
asset_dynamic_jobs_asset_job_id |
Dynamic Jobs Asset Job ID | Dimension | Unique job ID matching remarketing tag. | Assets |
asset_dynamic_jobs_asset_job_subtitle |
Dynamic Jobs Asset Job Subtitle | Dimension | Job subtitle (e.g., Level II). | Assets |
asset_dynamic_jobs_asset_job_title |
Dynamic Jobs Asset Job Title | Dimension | Job title (e.g., Software engineer). | Assets |
asset_dynamic_jobs_asset_location_id |
Dynamic Jobs Asset Location ID | Dimension | Unique location ID (job ID + location ID must be unique). | Assets |
asset_dynamic_jobs_asset_salary |
Dynamic Jobs Asset Salary | Metric | Dynamic Jobs Asset Salary metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_dynamic_jobs_asset_similar_job_ids |
Dynamic Jobs Asset Similar Job IDs | Dimension | Similar job IDs (e.g., 1275). | Assets |
asset_dynamic_local_asset_address |
Dynamic Local Asset Address | Metric | Address for local deals (City, State, Country; Full address; Lat-long). | Assets |
asset_dynamic_local_asset_android_app_link |
Dynamic Local Asset Android App Link | Dimension | Android deep link for local deals. | Assets |
asset_dynamic_local_asset_category |
Dynamic Local Asset Category | Metric | Category for local deals (e.g., Food). | Assets |
asset_dynamic_local_asset_contextual_keywords |
Dynamic Local Asset Contextual Keywords | Dimension | Contextual keywords for local deals (e.g., Save groceries coupons). | Assets |
asset_dynamic_local_asset_deal_id |
Dynamic Local Asset Deal ID | Dimension | Unique deal ID matching remarketing tag. | Assets |
asset_dynamic_local_asset_deal_name |
Dynamic Local Asset Deal Name | Dimension | Deal name (e.g., 50% off at Mountain View Grocers). | Assets |
asset_dynamic_local_asset_description |
Dynamic Local Asset Description | Dimension | Description for local deals (e.g., Save on your weekly bill). | Assets |
asset_dynamic_local_asset_formatted_price |
Dynamic Local Asset Formatted Price | Metric | Formatted price for local deals (e.g., Starting at $100.00). | Assets |
asset_dynamic_local_asset_formatted_sale_price |
Dynamic Local Asset Formatted Sale Price | Metric | Formatted sale price for local deals (e.g., On sale for $80.00). | Assets |
asset_dynamic_local_asset_image |
Dynamic Local Asset Image | Metric | Image for dynamic local asset. | Assets |
asset_dynamic_local_asset_image_url |
Dynamic Local Asset Image URL | Dimension | Image URL for local deals. Not uploaded as image asset. | Assets |
asset_dynamic_local_asset_ios_app_link |
Dynamic Local Asset iOS App Link | Dimension | iOS deep link for local deals. | Assets |
asset_dynamic_local_asset_ios_app_store_id |
Dynamic Local Asset iOS App Store ID | Dimension | iOS app store ID for local deals. Required if ios_app_link is set. | Assets |
asset_dynamic_local_asset_price |
Dynamic Local Asset Price | Metric | Price for local deals with currency code (e.g., 100.00 USD). | Assets |
asset_dynamic_local_asset_sale_price |
Dynamic Local Asset Sale Price | Metric | Sale price for local deals with currency code (e.g., 80.00 USD). Must be less than ‘price’. | Assets |
asset_dynamic_local_asset_similar_deal_ids |
Dynamic Local Asset Similar Deal IDs | Dimension | Similar deal IDs (e.g., 1275). | Assets |
asset_dynamic_local_asset_subtitle |
Dynamic Local Asset Subtitle | Dimension | Subtitle for local deals (e.g., Groceries). | Assets |
asset_dynamic_real_estate_asset_address |
Dynamic Real Estate Asset Address | Metric | Address for real estate (City, State, Country; Full address; Lat-long). | Assets |
asset_dynamic_real_estate_asset_android_app_link |
Dynamic Real Estate Asset Android App Link | Dimension | Android deep link for real estate. | Assets |
asset_dynamic_real_estate_asset_city_name |
Dynamic Real Estate Asset City Name | Dimension | City name for real estate (e.g., Mountain View, California). | Assets |
asset_dynamic_real_estate_asset_contextual_keywords |
Dynamic Real Estate Asset Contextual Keywords | Dimension | Contextual keywords for real estate (e.g., For sale; Houses for sale). | Assets |
asset_dynamic_real_estate_asset_description |
Dynamic Real Estate Asset Description | Dimension | Description for real estate (e.g., 3 beds, 2 baths, 1568 sq. ft.). | Assets |
asset_dynamic_real_estate_asset_formatted_price |
Dynamic Real Estate Asset Formatted Price | Metric | Formatted price for real estate (e.g., Starting at $200,000.00). | Assets |
asset_dynamic_real_estate_asset_image |
Dynamic Real Estate Asset Image | Metric | Image for dynamic real estate asset. | Assets |
asset_dynamic_real_estate_asset_image_url |
Dynamic Real Estate Asset Image URL | Dimension | Image URL for real estate. Not uploaded as image asset. | Assets |
asset_dynamic_real_estate_asset_ios_app_link |
Dynamic Real Estate Asset iOS App Link | Dimension | iOS deep link for real estate. | Assets |
asset_dynamic_real_estate_asset_ios_app_store_id |
Dynamic Real Estate Asset iOS App Store ID | Dimension | iOS app store ID for real estate. Required if ios_app_link is set. | Assets |
asset_dynamic_real_estate_asset_listing_id |
Dynamic Real Estate Asset Listing ID | Dimension | Unique listing ID matching remarketing tag. | Assets |
asset_dynamic_real_estate_asset_listing_name |
Dynamic Real Estate Asset Listing Name | Dimension | Listing name (e.g., Boulevard Bungalow). | Assets |
asset_dynamic_real_estate_asset_listing_type |
Dynamic Real Estate Asset Listing Type | Dimension | Listing type (e.g., For sale). | Assets |
asset_dynamic_real_estate_asset_price |
Dynamic Real Estate Asset Price | Metric | Price for real estate with currency code (e.g., 200,000.00 USD). | Assets |
asset_dynamic_real_estate_asset_property_type |
Dynamic Real Estate Asset Property Type | Dimension | Dynamic Real Estate Asset Property Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_dynamic_real_estate_asset_similar_listing_ids |
Dynamic Real Estate Asset Similar Listing IDs | Dimension | Similar listing IDs. | Assets |
asset_dynamic_travel_asset_android_app_link |
Dynamic Travel Asset Android App Link | Dimension | Unique identifier for the dynamic travel asset andro app link in Google Ads. | Assets |
asset_dynamic_travel_asset_category |
Dynamic Travel Asset Category | Metric | Category for travel (e.g., Express). | Assets |
asset_dynamic_travel_asset_contextual_keywords |
Dynamic Travel Asset Contextual Keywords | Dimension | Contextual keywords for travel (e.g., Paris trains). | Assets |
asset_dynamic_travel_asset_destination_address |
Dynamic Travel Asset Destination Address | Metric | Destination address for travel (City, State, Country; Full address; Lat-long). | Assets |
asset_dynamic_travel_asset_destination_id |
Dynamic Travel Asset Destination ID | Dimension | Unique destination ID matching remarketing tag. | Assets |
asset_dynamic_travel_asset_destination_name |
Dynamic Travel Asset Destination Name | Dimension | Destination name (e.g., Paris). | Assets |
asset_dynamic_travel_asset_formatted_price |
Dynamic Travel Asset Formatted Price | Metric | Formatted price for travel (e.g., Starting at $100.00). | Assets |
asset_dynamic_travel_asset_formatted_sale_price |
Dynamic Travel Asset Formatted Sale Price | Metric | Formatted sale price for travel (e.g., On sale for $80.00). | Assets |
asset_dynamic_travel_asset_image |
Dynamic Travel Asset Image | Metric | Image for dynamic travel asset. | Assets |
asset_dynamic_travel_asset_image_url |
Dynamic Travel Asset Image URL | Dimension | Image URL for travel. Not uploaded as image asset. | Assets |
asset_dynamic_travel_asset_ios_app_link |
Dynamic Travel Asset iOS App Link | Dimension | Dynamic Travel Asset iOS App Link metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_dynamic_travel_asset_ios_app_store_id |
Dynamic Travel Asset iOS App Store ID | Dimension | iOS app store ID for travel. Required if ios_app_link is set. | Assets |
asset_dynamic_travel_asset_origin_id |
Dynamic Travel Asset Origin ID | Dimension | Origin ID for travel (destination ID + origin ID must be unique). | Assets |
asset_dynamic_travel_asset_origin_name |
Dynamic Travel Asset Origin Name | Dimension | The display name of the dynamic travel asset origin as configured in Google Ads. | Assets |
asset_dynamic_travel_asset_price |
Dynamic Travel Asset Price | Metric | Price for travel with currency code (e.g., 100.00 USD). | Assets |
asset_dynamic_travel_asset_sale_price |
Dynamic Travel Asset Sale Price | Metric | Sale price for travel with currency code (e.g., 80.00 USD). Must be less than ‘price’. | Assets |
asset_dynamic_travel_asset_similar_destination_ids |
Dynamic Travel Asset Similar Destination IDs | Dimension | Similar destination IDs for travel (e.g., NYC). | Assets |
asset_dynamic_travel_asset_title |
Dynamic Travel Asset Title | Dimension | Title for travel (e.g., Book your train ticket). | Assets |
asset_field_type |
Asset Field Type | Dimension | Role that the asset takes in the profile, campaign, ad group or ad. | Assets |
asset_field_type_policy_summaries |
Asset Field Type Policy Summaries | Dimension | Policy information for the asset for each FieldType. | Assets |
asset_final_mobile_urls |
Final mobile URLs (Asset) | Metric | List of possible final mobile URLs after all redirects for the asset. | Assets |
asset_final_url_suffix |
Final URL suffix (Asset) | Metric | URL template for appending params to landing page URLs served with parallel tracking for the asset. | Assets |
asset_final_urls |
Final URLs (Asset) | Metric | List of possible final URLs after all redirects for the asset. | Assets |
asset_group_ad_strength |
Asset Group Ad Strength | Metric | Overall ad strength of this asset group. | Assets |
asset_group_final_mobile_urls |
Asset Group Final Mobile URLs | Metric | List of final mobile URLs after all redirects for the asset group. | Assets |
asset_group_final_urls |
Asset Group Final URLs | Metric | List of final URLs after all redirects for the asset group. | Assets |
asset_group_id |
Asset Group ID | Dimension | ID of the asset group. | Assets |
asset_group_name |
Asset Group Name | Dimension | Name of the asset group (min 1, max 128, unique per campaign). | Assets |
asset_group_path1 |
Asset Group Path 1 | Metric | First part of text appended to the displayed URL in the ad. | Assets |
asset_group_path2 |
Asset Group Path 2 | Metric | Second part of text appended to the displayed URL (set only if path1 is set). | Assets |
asset_group_primary_status |
Asset Group Primary Status | Dimension | Primary status of the asset group (insights into serving state). | Assets |
asset_group_primary_status_reasons |
Asset Group Primary Status Reasons | Dimension | Reasons why an asset group is not serving or not serving optimally. | Assets |
asset_group_resource_name |
Asset Group Resource Name | Dimension | Resource name of the asset group. Format: customers/{customer_id}/assetGroups/{asset_group_id}. | Assets |
asset_group_status |
Asset Group Status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | Assets |
asset_hotel_callout_asset_language_code |
Hotel Callout Language Code | Metric | Language of the hotel callout (BCP 47 language tag). | Assets |
asset_hotel_callout_asset_text |
Hotel Callout Text | Dimension | Text of the hotel callout asset (length 1-25). | Assets |
asset_hotel_property_asset_hotel_address |
Hotel Property Address | Metric | Address of the hotel (read-only). | Assets |
asset_hotel_property_asset_hotel_name |
Hotel Property Name | Dimension | Name of the hotel (read-only). | Assets |
asset_hotel_property_asset_place_id |
Hotel Property Place ID | Dimension | Place IDs uniquely identify a place in Google Places and Maps. | Assets |
asset_id |
Asset ID | Dimension | Unique identifier for the asset in Google Ads. | Assets |
asset_image_asset_file_size |
Image Asset File Size | Metric | File size of the image asset in bytes. | Assets |
asset_image_asset_full_size |
Full Size Image Asset | Metric | Full Size Image Asset metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_image_asset_full_size_height_pixels |
Image Asset Full Size Height | Metric | Image Asset Full Size Height metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_image_asset_full_size_url |
Image Asset Full Size URL | Dimension | URL that returns the image with this height and width. | Assets |
asset_image_asset_full_size_width_pixels |
Image Asset Full Size Width | Metric | Unique identifier for the image asset full size wth in Google Ads. | Assets |
asset_image_asset_mime_type |
Image Asset MIME Type | Dimension | Image Asset MIME Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_lead_form_asset_background_image_asset |
Lead Form Background Image | Metric | Asset resource name of the background image (1200×628). | Assets |
asset_lead_form_asset_business_name |
Lead Form Business Name | Dimension | Name of the business being advertised in the lead form. | Assets |
asset_lead_form_asset_call_to_action_description |
Lead Form Call to Action Description | Dimension | Text giving a clear value proposition for lead form expansion. | Assets |
asset_lead_form_asset_call_to_action_type |
Lead Form Call to Action Type | Dimension | Pre-defined display text encouraging lead form expansion. | Assets |
asset_lead_form_asset_custom_disclosure |
Lead Form Custom Disclosure | Metric | Custom disclosure shown with Google disclaimer on the lead form. | Assets |
asset_lead_form_asset_custom_question_fields |
Lead Form Custom Question Fields | Metric | Ordered list of custom question fields (max 5). | Assets |
asset_lead_form_asset_delivery_methods |
Lead Form Delivery Methods | Metric | Configured methods for collected lead data delivery (e.g., WebhookDelivery). | Assets |
asset_lead_form_asset_description |
Lead Form Description | Dimension | Detailed description of the expanded form. | Assets |
asset_lead_form_asset_desired_intent |
Lead Form Desired Intent | Metric | Chosen intent for the lead form (e.g., more volume or more qualified). | Assets |
asset_lead_form_asset_fields |
Lead Form Fields | Metric | Lead Form Fields metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_lead_form_asset_headline |
Lead Form Headline | Dimension | Headline of the expanded form. | Assets |
asset_lead_form_asset_post_submit_call_to_action_type |
Lead Form Post Submit Call to Action Type | Dimension | Pre-defined display text encouraging user action after form submission. | Assets |
asset_lead_form_asset_post_submit_description |
Lead Form Post Submit Description | Dimension | Detailed description after form submission about advertiser follow-up. | Assets |
asset_lead_form_asset_post_submit_headline |
Lead Form Post Submit Headline | Dimension | Headline after form submission about advertiser follow-up. | Assets |
asset_lead_form_asset_privacy_policy_url |
Lead Form Privacy Policy URL | Dimension | Link to privacy policy describing data handling. | Assets |
asset_location_asset_business_profile_locations |
Location Asset Business Profile Locations | Metric | List of business locations for the customer from Business Profile. | Assets |
asset_location_asset_location_ownership_type |
Location Asset Ownership Type | Dimension | Type of location ownership (BUSINESS_OWNER or AFFILIATE). | Assets |
asset_location_asset_place_id |
Location Asset Place ID | Dimension | Unique Place ID from Google Places database and Maps. | Assets |
asset_mobile_app_asset_app_id |
Mobile App Asset App ID | Dimension | String uniquely identifying a mobile application (platform native ID). | Assets |
asset_mobile_app_asset_app_store |
Mobile App Asset App Store | Metric | Application store distributing this specific app. | Assets |
asset_mobile_app_asset_end_date |
Mobile App Asset End Date | Dimension | Last date asset is effective and serving (yyyy-MM-dd). | Assets |
asset_mobile_app_asset_link_text |
Mobile App Asset Link Text | Dimension | Visible text displayed when link is rendered in an ad (length 1-25). | Assets |
asset_mobile_app_asset_start_date |
Mobile App Asset Start Date | Dimension | Start date asset is effective and serving (yyyy-MM-dd). | Assets |
asset_name |
Asset Name | Dimension | The display name of the asset as configured in Google Ads. | Assets |
asset_page_feed_asset_labels |
Page Feed Asset Labels | Metric | Labels used to group page URLs. | Assets |
asset_page_feed_asset_page_url |
Page Feed Asset Page URL | Dimension | Webpage advertisers want to target. | Assets |
asset_performance_label |
Asset Performance | Metric | Performance of an asset linkage. | Assets |
asset_policy_summary_approval_status |
Asset policy approval stat… | Dimension | Overall approval status of this asset based on policy. | Assets |
asset_policy_summary_policy_topic_entries |
Asset Policy Topic Entries | Metric | List of policy findings for this asset. | Assets |
asset_policy_summary_review_status |
Asset Policy Review Status | Dimension | Current review process status of this asset. | Assets |
asset_price_asset_language_code |
Price Asset Language Code | Metric | Language of the price asset (BCP 47 language tag). | Assets |
asset_price_asset_price_offerings |
Price Asset Offerings | Metric | Price offerings of the price asset (size 3-8). | Assets |
asset_price_asset_price_qualifier |
Price Asset Price Qualifier | Metric | Price qualifier of the price asset. | Assets |
asset_price_asset_type |
Price Asset Type | Dimension | Price Asset Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_primary_status |
Asset Quality Status | Dimension | PrimaryStatus of this asset link (enabled, paused, removed + policy/quality). | Assets |
asset_primary_status_reasons |
Asset Quality Status Reasons | Dimension | List of reasons why an asset is not serving or not serving at full capacity. | Assets |
asset_promotion_asset_ad_schedule_targets |
Promotion Asset Ad Schedule Targets | Metric | List of non-overlapping schedules for when the promotion asset may serve. | Assets |
asset_promotion_asset_discount_modifier |
Promotion Asset Discount Modifier | Metric | Modifier for qualification of the discount. | Assets |
asset_promotion_asset_end_date |
Promotion Asset End Date | Dimension | Last date promotion asset is effective (yyyy-MM-dd). | Assets |
asset_promotion_asset_language_code |
Promotion Asset Language Code | Metric | Language of the promotion (BCP 47 language tag). | Assets |
asset_promotion_asset_money_amount_off_amount_micros |
Promotion Asset Money Amount Off | Metric | Promotion Asset Money Amount Off metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_promotion_asset_money_amount_off_currency_code |
Promotion Asset Money Off Currency | Metric | Three-character ISO 4217 currency code for money off. | Assets |
asset_promotion_asset_occasion |
Promotion Asset Occasion | Metric | Occasion the promotion was intended for. | Assets |
asset_promotion_asset_orders_over_amount_amount_micros |
Promotion Asset Orders Over Amount | Metric | Amount for orders over (micros). | Assets |
asset_promotion_asset_orders_over_amount_currency_code |
Promotion Asset Orders Over Amount Currency | Metric | Three-character ISO 4217 currency code for orders over amount. | Assets |
asset_promotion_asset_percent_off |
Promotion Asset Percent Off | Metric | Percentage off discount (1,000,000 = 100%). Either this or money_amount_off. | Assets |
asset_promotion_asset_promotion_code |
Promotion Asset Promotion Code | Metric | Code user should use for promotion eligibility. | Assets |
asset_promotion_asset_promotion_target |
Promotion Asset Promotion Target | Metric | Freeform description of what the promotion is targeting. | Assets |
asset_promotion_asset_redemption_end_date |
Promotion Asset Redemption End Date | Dimension | Last date promotion is eligible to be redeemed (yyyy-MM-dd). | Assets |
asset_promotion_asset_redemption_start_date |
Promotion Asset Redemption Start Date | Dimension | Start date promotion is eligible to be redeemed (yyyy-MM-dd). | Assets |
asset_promotion_asset_start_date |
Promotion Asset Start Date | Dimension | Start date promotion asset is effective (yyyy-MM-dd). | Assets |
asset_resource_name |
Asset Resource Name | Dimension | Resource name of the asset. Format: customers/{customer_id}/assets/{asset_id}. | Assets |
asset_sitelink_asset_ad_schedule_targets |
Sitelink Asset Ad Schedule Targets | Metric | List of non-overlapping schedules for when the sitelink asset may serve. | Assets |
asset_sitelink_asset_description1 |
Sitelink Description 1 | Dimension | First line of the description for the sitelink (length 1-35). Requires description2. | Assets |
asset_sitelink_asset_description2 |
Sitelink Description 2 | Dimension | Second line of the description for the sitelink (length 1-35). Requires description1. | Assets |
asset_sitelink_asset_end_date |
Sitelink End Date | Dimension | Last date sitelink asset is effective and serving (yyyy-MM-dd). | Assets |
asset_sitelink_asset_link_text |
Sitelink Text | Dimension | URL display text for the sitelink (length 1-25). | Assets |
asset_sitelink_asset_start_date |
Sitelink Start Date | Dimension | Start date sitelink asset is effective (yyyy-MM-dd). | Assets |
asset_source |
Asset Source | Metric | Asset Source metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_status |
Asset status | Dimension | Status of profile, campaign, ad group, or ad asset. | Assets |
asset_structured_snippet_asset_header |
Structured Snippet Header | Metric | Header of the snippet (predefined values from Google Ads API). | Assets |
asset_structured_snippet_asset_values |
Structured Snippet Values | Metric | Values in the snippet (size 3-10, each 1-25 characters). | Assets |
asset_text_asset_text |
Text Asset | Dimension | Text content of the text asset. | Assets |
asset_tracking_url_template |
Tracking URL Template (Asset) | Metric | URL template for constructing a tracking URL for the asset. | Assets |
asset_type |
Asset type | Dimension | Asset type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Assets |
asset_url_custom_parameters |
Custom Parameters (Asset) | Metric | Mappings for substituting URL custom parameter tags in tracking/final URLs. | Assets |
asset_youtube_video_asset_youtube_video_id |
YouTube Video ID (Asset) | Dimension | YouTube video ID (11-character string from URL). | Assets |
asset_youtube_video_asset_youtube_video_image |
YouTube Video Image (Asset) | Metric | Unique identifier for the youtube veo image (asset) in Google Ads. | Assets |
asset_youtube_video_asset_youtube_video_title |
YouTube Video Title (Asset) | Dimension | Unique identifier for the youtube veo title (asset) in Google Ads. | Assets |
asset_youtube_video_asset_youtube_video_url |
YouTube Video URL (Asset) | Dimension | Unique identifier for the youtube veo url (asset) in Google Ads. | Assets |
campaign_asset_id |
Campaign Asset ID | Dimension | Resource name of the campaign asset. Format: customers/{customer_id}/campaignAssets/{campaign_id}~{asset_id}~{field_type}. | Assets |
customer_asset_id |
Customer Asset ID | Dimension | Resource name of the customer asset. Format: customers/{customer_id}/customerAssets/{asset_id}~{field_type}. | Assets |
customer_image_asset_auto_migration_done |
Image Asset Auto Migration Done | Metric | True if feed-based image migrated to asset-based image. | Assets |
customer_image_asset_auto_migration_done_date_time |
Image Asset Auto Migration Date/Time | Dimension | Timestamp of image asset migration (yyyy-MM-dd HH:mm:ss). | Assets |
customer_location_asset_auto_migration_done |
Location Asset Auto Migration Done | Metric | True if feed-based location migrated to asset-based location. | Assets |
customer_location_asset_auto_migration_done_date_time |
Location Asset Auto Migration Date/Time | Dimension | Timestamp of location asset migration (yyyy-MM-dd HH:mm:ss). | Assets |
| Auction metrics22 fields | ||||
absolute_top_impression_percentage |
Impression (Absolute Top) % | Metric | Percent of ad impressions shown as the very first ad above organic search results. | Auction metrics |
auction_insight_search_absolute_top_impression_percentage |
Search Abs. Top IS (Auction) | Metric | How often another participant’s ads showed as the very first ad above organic search results (Auction Insights). | Auction metrics |
auction_insight_search_impression_share |
Search Impr. share (Auction) | Metric | Percentage of impressions another participant obtained over your eligible impressions (Auction Insights). | Auction metrics |
auction_insight_search_outranking_share |
Search Outranking Share (Auction) | Metric | Percentage of impressions where your ads outranked another participant (Auction Insights). | Auction metrics |
auction_insight_search_overlap_rate |
Search Overlap Rate (Auction) | Metric | How often another participant’s ad received an impression when yours also did (Auction Insights). | Auction metrics |
auction_insight_search_position_above_rate |
Search Position Above Rate (Auction) | Metric | How often another participant’s ad showed in a higher position when both were on the same page (Auction Insights). | Auction metrics |
auction_insight_search_top_impression_percentage |
Search Top IS (Auction) | Metric | How often another participant’s ads showed above organic search results (Auction Insights). | Auction metrics |
content_budget_lost_impression_share |
Display Lost IS (budget) | Metric | Estimated percent of Display Network eligible impressions lost due to low budget. | Auction metrics |
content_impression_share |
Display Impr. share | Metric | Impressions received on Display Network / estimated eligible impressions. | Auction metrics |
content_rank_lost_impression_share |
Display Lost IS (rank) | Metric | Estimated percentage of Display Network impressions lost due to poor Ad Rank. | Auction metrics |
search_absolute_top_impression_share |
Impression (Absolute Top) % | Metric | Search absolute top impression share of the campaign. | Auction metrics |
search_budget_lost_absolute_top_impression_share |
Search Lost Abs. Top IS (Budget) | Metric | Search budget lost absolute top impression share of the campaign. | Auction metrics |
search_budget_lost_impression_share |
Search Lost IS (budget) | Metric | Estimated percent of Search Network eligible impressions lost due to low budget. | Auction metrics |
search_budget_lost_top_impression_share |
Search Lost Top IS (Budget) | Metric | Search budget lost top impression share of the campaign. | Auction metrics |
search_click_share |
Search Click Share | Metric | Search click share of the campaign. | Auction metrics |
search_exact_match_impression_share |
Search Exact match IS | Metric | Impressions received / estimated eligible impressions on Search Network for exact match terms. | Auction metrics |
search_impression_share |
Search Impr. share | Metric | Impressions received on Search Network / estimated eligible impressions. | Auction metrics |
search_rank_lost_absolute_top_impression_share |
Search Lost Abs. Top IS (Rank) | Metric | Search rank lost absolute top impression share of the campaign. | Auction metrics |
search_rank_lost_impression_share |
Search Lost IS (rank) | Metric | Estimated percentage of Search Network impressions lost due to poor Ad Rank. | Auction metrics |
search_rank_lost_top_impression_share |
Search Lost Top IS (Rank) | Metric | Search rank lost top impression share of the campaign. | Auction metrics |
search_top_impression_share |
Impression (Top) % | Metric | Search top impression share of the campaign. | Auction metrics |
top_impression_percentage |
Impression (Top) % | Metric | Percent of ad impressions shown anywhere above organic search results. | Auction metrics |
| Audiences39 fields | ||||
ad_group_audience_view_id |
Ad Group Audience View ID | Dimension | Resource name of the ad group audience view. Format: customers/{customer_id}/adGroupAudienceViews/{ad_group_id}~{criterion_id}. | Audiences |
ad_group_criterion_status |
Search keyword status | Dimension | This is the status of the ad group criterion entity, set by the client. | Audiences |
age |
Age | Dimension | Age metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
audience_description |
Audience Description | Dimension | Audience description used for targeting or segmentation in your campaigns. | Audiences |
audience_dimensions |
Audience Dimensions | Dimension | Positive dimensions specifying the audience composition. | Audiences |
audience_exclusion_dimension |
Audience Exclusion Dimension | Dimension | Negative dimension specifying the audience composition. | Audiences |
audience_id |
Audience ID | Dimension | Unique identifier for the audience in Google Ads. | Audiences |
audience_name |
Audience | Dimension | Name of the audience (unique per account, min 1, max 255). | Audiences |
audience_resource_name |
Audience Resource Name | Dimension | The display name of the audience resource as configured in Google Ads. | Audiences |
audience_scope |
Audience Scope | Dimension | Defines the scope this audience can be used in (CUSTOMER or ASSET_GROUP). | Audiences |
audience_status |
Audience Status | Dimension | Status of this audience (enabled or removed). | Audiences |
device |
Device | Dimension | Device type to which metrics apply. | Audiences |
device_icon |
Device Icon | Dimension | Device type breakdown (mobile, desktop, tablet). Essential for understanding cross-device user behavior. | Audiences |
device_icon_url |
Device Icon URL | Dimension | Device type breakdown (mobile, desktop, tablet). Essential for understanding cross-device user behavior. | Audiences |
gender |
Gender | Dimension | Gender metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
gender_icon |
Gender Icon | Dimension | Demographic breakdown by gender icon. Used for audience analysis and targeting optimization. | Audiences |
gender_icon_url |
Gender Icon URL | Dimension | Demographic breakdown by gender icon url. Used for audience analysis and targeting optimization. | Audiences |
keyword |
Metric | Associated keyword if one exists and click corresponds to SEARCH channel. | Audiences | |
keyword_info_match_type |
Search keyword match type | Dimension | Search keyword match type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
keyword_info_text |
Search keyword (Criterion) | Dimension | Text of the keyword (max 80 chars, 10 words). | Audiences |
keyword_view_id |
Keyword View ID | Dimension | Resource name of the keyword view. Format: customers/{customer_id}/keywordViews/{ad_group_id}~{criterion_id}. | Audiences |
new_versus_returning_customers |
New vs Returning Customers | Metric | Segmentation of conversions by new or returning customer. | Audiences |
search_term |
Search term | Metric | Search term metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
search_term_match_type |
Query match type | Dimension | Query match type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
search_term_status |
Search term status | Dimension | Whether the search term is a targeted or excluded keyword. | Audiences |
sk_ad_network_ad_event_type |
SKAdNetwork Ad Event Type | Dimension | SKAdNetwork Ad Event Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
sk_ad_network_attribution_credit |
SKAdNetwork Attribution Credit | Metric | SKAdNetwork Attribution Credit metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
sk_ad_network_coarse_conversion_value |
SKAdNetwork Coarse Conversion Value | Metric | The total monetary value of conversions attributed to your marketing efforts. Used to calculate ROAS and ROI. | Audiences |
sk_ad_network_fine_conversion_value |
SKAdNetwork Fine Conversion Value | Metric | The total monetary value of conversions attributed to your marketing efforts. Used to calculate ROAS and ROI. | Audiences |
sk_ad_network_postback_sequence_index |
SKAdNetwork Postback Sequence Index | Metric | SKAdNetwork Postback Sequence Index metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
sk_ad_network_redistributed_fine_conversion_value |
SKAdNetwork Redistributed Fine Conversion Value | Metric | The total monetary value of conversions attributed to your marketing efforts. Used to calculate ROAS and ROI. | Audiences |
sk_ad_network_source_app_sk_ad_network_source_app_id |
SKAdNetwork Source App ID | Dimension | Unique identifier for the skadnetwork source app in Google Ads. | Audiences |
sk_ad_network_source_domain |
SKAdNetwork Source Domain | Metric | SKAdNetwork Source Domain metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
sk_ad_network_source_type |
SKAdNetwork Source Type | Dimension | SKAdNetwork Source Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
sk_ad_network_user_type |
SKAdNetwork User Type | Dimension | SKAdNetwork User Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Audiences |
webpage_conditions |
Webpage Conditions | Metric | Conditions for webpage targeting (AND-ed). Empty means all pages targeted. | Audiences |
webpage_coverage_percentage |
Webpage Coverage Percentage | Metric | Computed percentage of website coverage based on website target, negative website target, and negative keywords. | Audiences |
webpage_criterion_name |
Webpage Criterion Name | Dimension | Name of the criterion defined by this parameter, used for identifying/sorting/filtering. | Audiences |
webpage_sample_urls |
Webpage Sample URLs | Metric | Sample URLs for webpage targeting. | Audiences |
| Bidding61 fields | ||||
accessible_bidding_strategy_id |
Accessible Bidding Strategy ID | Dimension | ID of the accessible bidding strategy. | Bidding |
accessible_bidding_strategy_maximize_conversion_value_target_roas |
Accessible Max Conv. Value Target ROAS | Metric | Target ROAS option for accessible "Maximize Conversion Value" strategy. | Bidding |
accessible_bidding_strategy_maximize_conversions_target_cpa_micros |
Accessible Max Conv. Target CPA | Metric | Target CPA option for accessible "Maximize Conversions" strategy (micros). | Bidding |
accessible_bidding_strategy_name |
Accessible Bidding Strategy Name | Dimension | Name of the accessible bidding strategy. | Bidding |
accessible_bidding_strategy_owner_customer_id |
Accessible Bidding Strategy Owner ID | Dimension | ID of the Customer which owns the bidding strategy. | Bidding |
accessible_bidding_strategy_owner_descriptive_name |
Accessible Bidding Strategy Owner Name | Dimension | Descriptive name of the Customer which owns the bidding strategy. | Bidding |
accessible_bidding_strategy_resource_name |
Accessible Bidding Strategy Resource Name | Dimension | Resource name of the accessible bidding strategy. | Bidding |
accessible_bidding_strategy_target_cpa_target_cpa_micros |
Accessible Target CPA | Metric | Average CPA target for accessible "Target CPA" strategy (micros). | Bidding |
accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_micros |
Accessible Target IS Bid Ceiling | Metric | Highest CPC bid permitted by accessible "Target Impression Share" strategy (micros). | Bidding |
accessible_bidding_strategy_target_impression_share_location |
Accessible Target IS Location | Metric | Targeted location on the search results page for accessible "Target Impression Share" strategy. | Bidding |
accessible_bidding_strategy_target_impression_share_location_fraction_micros |
Accessible Target IS Location Fraction | Metric | Chosen fraction of ads shown in targeted location for accessible "Target Impression Share" strategy (micros). | Bidding |
accessible_bidding_strategy_target_roas_target_roas |
Accessible Target ROAS | Metric | Chosen revenue per unit of spend for accessible "Target ROAS" strategy. | Bidding |
accessible_bidding_strategy_target_spend_cpc_bid_ceiling_micros |
Accessible Target Spend Bid Ceiling | Metric | Maximum bid limit set by accessible "Target Spend" strategy (micros). | Bidding |
accessible_bidding_strategy_target_spend_target_spend_micros |
Accessible Target Spend | Metric | Spend target under which to maximize clicks for accessible "Target Spend" strategy (micros). | Bidding |
accessible_bidding_strategy_type |
Accessible Bidding Strategy Type | Dimension | Type of the accessible bidding strategy. | Bidding |
bidding_strategy_aligned_campaign_budget_id |
Bidding Strategy Aligned Budget ID | Dimension | ID of campaign budget aligned with this portfolio bidding strategy. | Bidding |
bidding_strategy_campaign_count |
Campaigns in Strategy | Metric | Number of campaigns attached to this bidding strategy. | Bidding |
bidding_strategy_currency_code |
Bidding Strategy Currency Code | Metric | Currency used by the bidding strategy (ISO 4217 code). | Bidding |
bidding_strategy_effective_currency_code |
Bidding Strategy Effective Currency Code | Metric | Effective currency used by the bidding strategy (ISO 4217 code). | Bidding |
bidding_strategy_enhanced_cpc |
Enhanced CPC (Bidding Strategy) | Metric | Whether Enhanced CPC is enabled for the bidding strategy. | Bidding |
bidding_strategy_id |
Bidding Strategy ID | Dimension | ID of the bidding strategy. | Bidding |
bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_micros |
Max Conv. Value Bid Ceiling | Metric | Maximum bid limit set by "Maximize Conversion Value" bid strategy (micros). | Bidding |
bidding_strategy_maximize_conversion_value_cpc_bid_floor_micros |
Max Conv. Value Bid Floor | Metric | Minimum bid limit set by "Maximize Conversion Value" bid strategy (micros). | Bidding |
bidding_strategy_maximize_conversion_value_target_roas |
Max Conv. Value Target ROAS | Metric | Target Return On Ad Spend (ROAS) option for "Maximize Conversion Value" strategy. | Bidding |
bidding_strategy_maximize_conversions_cpc_bid_ceiling_micros |
Max Conversions Bid Ceiling | Metric | Maximum bid limit set by "Maximize Conversions" bid strategy (micros). | Bidding |
bidding_strategy_maximize_conversions_cpc_bid_floor_micros |
Max Conversions Bid Floor | Metric | Minimum bid limit set by "Maximize Conversions" bid strategy (micros). | Bidding |
bidding_strategy_maximize_conversions_target_cpa_micros |
Max Conversions Target CPA | Metric | Target cost per acquisition (CPA) option for "Maximize Conversions" strategy (micros). | Bidding |
bidding_strategy_name |
Bidding Strategy Name | Dimension | The display name of the bidding strategy as configured in Google Ads. | Bidding |
bidding_strategy_non_removed_campaign_count |
Non-removed Campaign Count | Metric | Number of non-removed campaigns attached to this bidding strategy. | Bidding |
bidding_strategy_resource_name |
Bidding Strategy Resource Name | Dimension | Resource name of the bidding strategy. | Bidding |
bidding_strategy_status |
Bidding Strategy Status | Dimension | Status of the bidding strategy. | Bidding |
bidding_strategy_target_cpa_cpc_bid_ceiling_micros |
Target CPA Bid Ceiling | Metric | Maximum bid limit set by "Target CPA" bid strategy (micros). | Bidding |
bidding_strategy_target_cpa_cpc_bid_floor_micros |
Target CPA Bid Floor | Metric | Minimum bid limit set by "Target CPA" bid strategy (micros). | Bidding |
bidding_strategy_target_cpa_target_cpa_micros |
Target CPA | Metric | Average CPA target for "Target CPA" strategy (micros). | Bidding |
bidding_strategy_target_impression_share_cpc_bid_ceiling_micros |
Target Impression Share Bid Ceiling | Metric | Highest CPC bid permitted by "Target Impression Share" strategy (micros). | Bidding |
bidding_strategy_target_impression_share_location |
Target Impression Share Location | Metric | Targeted location on the search results page for "Target Impression Share" strategy. | Bidding |
bidding_strategy_target_impression_share_location_fraction_micros |
Target Impression Share Location Fraction | Metric | Chosen fraction of ads shown in targeted location (micros, 1M = 100%). | Bidding |
bidding_strategy_target_roas_cpc_bid_ceiling_micros |
Target ROAS Bid Ceiling | Metric | Maximum bid limit set by "Target ROAS" bid strategy (micros). | Bidding |
bidding_strategy_target_roas_cpc_bid_floor_micros |
Target ROAS Bid Floor | Metric | Minimum bid limit set by "Target ROAS" bid strategy (micros). | Bidding |
bidding_strategy_target_roas_target_roas |
Target ROAS | Metric | Chosen revenue per unit of spend for "Target ROAS" strategy. | Bidding |
bidding_strategy_target_spend_cpc_bid_ceiling_micros |
Target Spend Bid Ceiling | Metric | Maximum bid limit set by "Target Spend" bid strategy (micros). | Bidding |
bidding_strategy_target_spend_target_spend_micros |
Target Spend | Metric | Spend target under which to maximize clicks for "Target Spend" strategy (micros). | Bidding |
bidding_strategy_type |
Bidding Strategy Type | Dimension | The percentage rate of bidding stgy type. This metric helps measure efficiency and performance. | Bidding |
campaign_budget_aligned_bidding_strategy_id |
Aligned Bidding Strategy ID | Dimension | ID of portfolio bidding strategy aligned with this shared campaign budget. | Bidding |
campaign_budget_amount_micros |
Budget Amount | Dimension | Amount of the budget, in local currency (micros). | Bidding |
campaign_budget_delivery_method |
Budget Delivery Method | Dimension | Delivery method for campaign budget spending. | Bidding |
campaign_budget_explicitly_shared |
Budget Explicitly Shared | Dimension | Whether the budget is explicitly shared. | Bidding |
campaign_budget_has_recommended_budget |
Has Recommended Budget | Dimension | Whether there is a recommended budget for this campaign budget. | Bidding |
campaign_budget_id |
Budget ID | Dimension | ID of the campaign budget. | Bidding |
campaign_budget_name |
Budget Name | Dimension | The display name of the budget as configured in Google Ads. | Bidding |
campaign_budget_period |
Budget Period | Dimension | Period over which to spend the budget. | Bidding |
campaign_budget_recommended_budget_amount_micros |
Recommended Budget Amount | Dimension | The recommended budget amount (in micros). | Bidding |
campaign_budget_recommended_budget_estimated_change_weekly_clicks |
Recommended Budget Est. Weekly Clicks | Dimension | Estimated change in weekly clicks if recommended budget is applied. | Bidding |
campaign_budget_recommended_budget_estimated_change_weekly_cost_micros |
Recommended Budget Est. Weekly Cost | Dimension | Estimated change in weekly cost (micros) if recommended budget is applied. | Bidding |
campaign_budget_recommended_budget_estimated_change_weekly_interactions |
Recommended Budget Est. Weekly Interactions | Dimension | Estimated change in weekly interactions if recommended budget is applied. | Bidding |
campaign_budget_recommended_budget_estimated_change_weekly_views |
Recommended Budget Est. Weekly Views | Dimension | Estimated change in weekly views if recommended budget is applied. | Bidding |
campaign_budget_reference_count |
Budget Reference Count | Dimension | Number of campaigns actively using the budget. | Bidding |
campaign_budget_resource_name |
Campaign Budget Resource Name | Dimension | Resource name of the campaign budget. | Bidding |
campaign_budget_status |
Budget Status | Dimension | Status of this campaign budget. | Bidding |
campaign_budget_total_amount_micros |
Total Budget Amount | Dimension | Lifetime amount of the budget, in local currency (micros). | Bidding |
campaign_budget_type |
Budget Type | Dimension | Campaign-level budget type. Campaigns are the top level of the advertising hierarchy. | Bidding |
| Calls13 fields | ||||
call_view_call_duration_seconds |
Call duration seconds | Metric | Advertiser-provided call duration in seconds. | Calls |
call_view_call_status |
Call status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | Calls |
call_view_call_tracking_display_location |
Call Tracking Display Location | Metric | Call Tracking Display Location metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Calls |
call_view_caller_area_code |
Caller Area Code | Metric | Area code of the caller (null if call < 15 seconds). | Calls |
call_view_caller_country_code |
Caller Country Code | Metric | The total count of caller ry code recorded during the reporting period. | Calls |
call_view_end_call_date_time |
End Call Date/Time | Dimension | Advertiser-provided call end date time. | Calls |
call_view_resource_name |
Call View Resource Name | Dimension | Resource name of the call view. Format: customers/{customer_id}/callViews/{call_detail_id}. | Calls |
call_view_start_call_date |
Start Call Date | Dimension | Advertiser-provided call start date. | Calls |
call_view_start_call_date_time |
Start Call Date/Time | Dimension | Advertiser-provided call start date time. | Calls |
call_view_type |
Call Type | Dimension | Call Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Calls |
phone_calls |
Phone calls | Metric | Phone calls metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Calls |
phone_impressions |
Phone impressions | Metric | The number of times your ad or content was displayed to users. Each view counts as one impression, regardless of user interaction. | Calls |
phone_through_rate |
Phone-through Rate | Metric | The percentage rate of phone-through relative to total interactions. Calculated as a ratio of successful events to total opportunities. | Calls |
| Campaigns93 fields | ||||
campaign_accessible_bidding_strategy |
Campaign Accessible Bidding Strategy | Dimension | Resource name of AccessibleBiddingStrategy for the attached portfolio bidding strategy. | Campaigns |
campaign_ad_serving_optimization_status |
Ad Serving Optimization Status | Dimension | Ad serving optimization status of the campaign. | Campaigns |
campaign_advertising_channel_sub_type |
Advertising channel subty… | Dimension | Advertising channel sub-type of the campaign. | Campaigns |
campaign_advertising_channel_type |
Advertising channel type | Dimension | Advertising channel type of the campaign. | Campaigns |
campaign_app_campaign_setting_app_id |
App Campaign App ID | Dimension | Application store ID of the specific app for the campaign. | Campaigns |
campaign_app_campaign_setting_app_store |
App Campaign App Store | Dimension | Application store distributing the specific app for the campaign. | Campaigns |
campaign_app_campaign_setting_bidding_strategy_goal_type |
App Campaign Bidding Goal | Dimension | Bidding strategy goal type of the campaign. | Campaigns |
campaign_audience_setting_use_audience_grouped |
Use Audience Grouped | Dimension | Whether to use audience grouped setting for targeting in the campaign. | Campaigns |
campaign_base_campaign |
Base Campaign Id | Dimension | Base campaign from which this draft/trial campaign was created. | Campaigns |
campaign_bidding_strategy |
Campaign Bid Strategy | Dimension | Bidding strategy of the campaign. | Campaigns |
campaign_bidding_strategy_system_status |
Campaign Bid Strategy System Status | Dimension | Bidding strategy system status of the campaign. | Campaigns |
campaign_bidding_strategy_type |
Campaign Bid Strategy Ty… | Dimension | Bidding strategy type of the campaign. | Campaigns |
campaign_campaign_budget |
Campaign Budget | Dimension | Campaign budget of the campaign. | Campaigns |
campaign_campaign_group |
Campaign Group | Dimension | Campaign group of the campaign. | Campaigns |
campaign_commission_commission_rate_micros |
Commission Rate | Dimension | Commission rate of the campaign (micros). | Campaigns |
campaign_dynamic_search_ads_setting_domain_name |
Dynamic Search Ads Domain | Dimension | Domain name of the campaign for Dynamic Search Ads. | Campaigns |
campaign_dynamic_search_ads_setting_feeds |
Dynamic Search Ads Feeds | Dimension | Feeds of the campaign for Dynamic Search Ads. | Campaigns |
campaign_dynamic_search_ads_setting_language_code |
Dynamic Search Ads Language | Dimension | Language code of the campaign for Dynamic Search Ads. | Campaigns |
campaign_dynamic_search_ads_setting_use_supplied_urls_only |
Dynamic Search Ads Use Supplied URLs | Dimension | Whether to use supplied URLs only for Dynamic Search Ads campaign. | Campaigns |
campaign_edit_link |
Campaign Edit Link | Dimension | Campaign-level edit link. Campaigns are the top level of the advertising hierarchy. | Campaigns |
campaign_end_date |
End Date | Dimension | Timestamp indicating when the end occurred. Used for time-series analysis and reporting. | Campaigns |
campaign_excluded_parent_asset_field_types |
Excluded Parent Asset Field Types | Dimension | Excluded parent asset field types of the campaign. | Campaigns |
campaign_excluded_parent_asset_set_types |
Excluded Parent Asset Set Types | Dimension | Excluded parent asset set types of the campaign. | Campaigns |
campaign_experiment_type |
Campaign Trial Type | Dimension | Experiment type of the campaign. | Campaigns |
campaign_final_url_suffix |
Final URL Suffix (Campaign) | Dimension | Final URL suffix of the campaign. | Campaigns |
campaign_frequency_caps |
Frequency Caps | Dimension | Frequency caps of the campaign. | Campaigns |
campaign_geo_target_type_setting_negative_geo_target_type |
Negative Geo Target Type | Dimension | Negative geo target type of the campaign. | Campaigns |
campaign_geo_target_type_setting_positive_geo_target_type |
Positive Geo Target Type | Dimension | Positive geo target type of the campaign. | Campaigns |
campaign_group_id |
Campaign Group ID | Dimension | ID of the campaign group. | Campaigns |
campaign_group_name |
Campaign Group Name | Dimension | The display name of the campaign group as configured in Google Ads. | Campaigns |
campaign_group_resource_name |
Campaign Group Resource Name | Dimension | Resource name of the campaign group. | Campaigns |
campaign_group_status |
Campaign Group Status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | Campaigns |
campaign_hotel_property_asset_set |
Hotel Property Asset Set | Dimension | Hotel property asset set of the campaign. | Campaigns |
campaign_hotel_setting_hotel_center_id |
Hotel Center ID | Dimension | Hotel center ID of the campaign. | Campaigns |
campaign_id |
Campaign ID | Dimension | Unique identifier for the campaign in Google Ads. | Campaigns |
campaign_labels |
Campaign Labels | Dimension | Campaign-level labels. Campaigns are the top level of the advertising hierarchy. | Campaigns |
campaign_listing_type |
Listing Type | Dimension | Campaign-level listing type. Campaigns are the top level of the advertising hierarchy. | Campaigns |
campaign_local_campaign_setting_location_source_type |
Local Campaign Location Source | Dimension | Location source type of the campaign for local campaigns. | Campaigns |
campaign_local_services_campaign_settings_category_bids |
Local Services Category Bids | Dimension | Category bids of the campaign for local services. | Campaigns |
campaign_manual_cpa |
Manual CPA | Dimension | Campaign-level manual cpa. Campaigns are the top level of the advertising hierarchy. | Campaigns |
campaign_manual_cpc_enhanced_cpc_enabled |
Manual CPC Enhanced CPC Enabled | Dimension | Whether manual CPC enhanced CPC is enabled for the campaign. | Campaigns |
campaign_manual_cpm |
Manual CPM | Dimension | Campaign-level manual cpm. Campaigns are the top level of the advertising hierarchy. | Campaigns |
campaign_manual_cpv |
Manual CPV | Dimension | Campaign-level manual cpv. Campaigns are the top level of the advertising hierarchy. | Campaigns |
campaign_maximize_conversion_value_target_roas |
Campaign Max Conv. Value Target ROAS | Dimension | Maximize conversion value target ROAS of the campaign. | Campaigns |
campaign_maximize_conversions_target_cpa_micros |
Campaign Max Conversions Target CPA | Dimension | Maximize conversions target CPA of the campaign (micros). | Campaigns |
campaign_name |
Campaign | Dimension | The display name of the campaign as configured in Google Ads. | Campaigns |
campaign_network_settings_target_content_network |
Content Network Enabled | Dimension | Target content network setting of the campaign. | Campaigns |
campaign_network_settings_target_google_search |
Google Search Enabled | Dimension | Target Google search setting of the campaign. | Campaigns |
campaign_network_settings_target_partner_search_network |
Partner Search Network Enabled | Dimension | Target partner search network setting of the campaign. | Campaigns |
campaign_network_settings_target_search_network |
Search Network Enabled | Dimension | Target search network setting of the campaign. | Campaigns |
campaign_optimization_goal_setting_optimization_goal_types |
Optimization Goal Types | Dimension | Optimization goal types of the campaign. | Campaigns |
campaign_optimization_score |
Campaign Optimization Score | Dimension | Optimization score of the campaign. | Campaigns |
campaign_payment_mode |
Payment Mode | Dimension | Campaign-level payment mode. Campaigns are the top level of the advertising hierarchy. | Campaigns |
campaign_percent_cpc_cpc_bid_ceiling_micros |
Percent CPC Bid Ceiling | Dimension | CPC bid ceiling of the campaign for Percent CPC. | Campaigns |
campaign_percent_cpc_enhanced_cpc_enabled |
Percent CPC Enhanced CPC Enabled | Dimension | Enhanced CPC enabled for Percent CPC of the campaign. | Campaigns |
campaign_performance_max_upgrade_performance_max_campaign |
Performance Max Campaign | Dimension | Performance Max campaign associated with the upgrade. | Campaigns |
campaign_performance_max_upgrade_pre_upgrade_campaign |
Pre-Upgrade Campaign | Dimension | Pre-upgrade campaign associated with the Performance Max upgrade. | Campaigns |
campaign_performance_max_upgrade_status |
Performance Max Upgrade Status | Dimension | Status of the Performance Max upgrade. | Campaigns |
campaign_primary_status |
Campaign Status | Dimension | Primary status of the campaign (overall serving state). | Campaigns |
campaign_primary_status_reasons |
Campaign Primary Status Reasons | Dimension | Reasons for the campaign’s primary status. | Campaigns |
campaign_real_time_bidding_setting_opt_in |
Real-time Bidding Opt-in | Dimension | Real-time bidding setting opt-in for the campaign. | Campaigns |
campaign_resource_name |
Campaign Resource Name | Dimension | Resource name of the campaign. | Campaigns |
campaign_selective_optimization_conversion_actions |
Selective Optimization Conversion Actions | Dimension | Selective optimization conversion actions of the campaign. | Campaigns |
campaign_serving_status |
Campaign state | Dimension | Serving status of the campaign. | Campaigns |
campaign_shopping_setting_campaign_priority |
Shopping Campaign Priority | Dimension | Shopping setting campaign priority of the campaign. | Campaigns |
campaign_shopping_setting_enable_local |
Shopping Enable Local | Dimension | Shopping setting enable local of the campaign. | Campaigns |
campaign_shopping_setting_feed_label |
Shopping Feed Label | Dimension | Shopping setting feed label of the campaign. | Campaigns |
campaign_shopping_setting_merchant_id |
Merchant Center ID | Dimension | Shopping setting merchant ID of the campaign. | Campaigns |
campaign_shopping_setting_use_vehicle_inventory |
Shopping Use Vehicle Inventory | Dimension | Shopping setting use vehicle inventory of the campaign. | Campaigns |
campaign_start_date |
Start Date | Dimension | Timestamp indicating when the start occurred. Used for time-series analysis and reporting. | Campaigns |
campaign_status |
Campaign status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | Campaigns |
campaign_target_cpa_cpc_bid_ceiling_micros |
Campaign Target CPA Bid Ceiling | Dimension | Target CPA CPC bid ceiling of the campaign (micros). | Campaigns |
campaign_target_cpa_cpc_bid_floor_micros |
Campaign Target CPA Bid Floor | Dimension | Target CPA CPC bid floor of the campaign (micros). | Campaigns |
campaign_target_cpa_target_cpa_micros |
Target CPA | Dimension | Target CPA of the campaign (micros). | Campaigns |
campaign_target_cpm_target_frequency_goal_target_count |
Target CPM Frequency Goal Count | Dimension | Target CPM frequency goal target count of the campaign. | Campaigns |
campaign_target_cpm_target_frequency_goal_time_unit |
Target CPM Frequency Goal Time Unit | Dimension | Target CPM frequency goal time unit of the campaign. | Campaigns |
campaign_target_impression_share_cpc_bid_ceiling_micros |
Campaign Target IS Bid Ceiling | Dimension | Target impression share CPC bid ceiling of the campaign (micros). | Campaigns |
campaign_target_impression_share_location |
Campaign Target IS Location | Dimension | Target impression share location of the campaign. | Campaigns |
campaign_target_impression_share_location_fraction_micros |
Campaign Target IS Location Fraction | Dimension | Target impression share location fraction of the campaign (micros). | Campaigns |
campaign_target_roas_cpc_bid_ceiling_micros |
Campaign Target ROAS Bid Ceiling | Dimension | Target ROAS CPC bid ceiling of the campaign (micros). | Campaigns |
campaign_target_roas_cpc_bid_floor_micros |
Campaign Target ROAS Bid Floor | Dimension | Target ROAS CPC bid floor of the campaign (micros). | Campaigns |
campaign_target_roas_target_roas |
Target ROAS | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | Campaigns |
campaign_target_spend_cpc_bid_ceiling_micros |
Campaign Target Spend Bid Ceiling | Dimension | Target spend CPC bid ceiling of the campaign (micros). | Campaigns |
campaign_target_spend_target_spend_micros |
Campaign Target Spend | Dimension | Target spend of the campaign (micros). | Campaigns |
campaign_targeting_setting_target_restrictions |
Targeting Restrictions | Dimension | Campaign targeting setting target restrictions of the campaign. | Campaigns |
campaign_tracking_setting_tracking_url |
Tracking URL (Campaign) | Dimension | Campaign tracking setting tracking URL of the campaign. | Campaigns |
campaign_tracking_url_template |
Tracking URL Template (Campaign) | Dimension | Campaign tracking URL template of the campaign. | Campaigns |
campaign_travel_campaign_settings_travel_account_id |
Travel Campaign Account ID | Dimension | Campaign travel campaign settings travel account ID of the campaign. | Campaigns |
campaign_url_custom_parameters |
Custom Parameters (Campaign) | Dimension | Campaign URL custom parameters of the campaign. | Campaigns |
campaign_url_expansion_opt_out |
URL Expansion Opt-out | Dimension | Campaign URL expansion opt-out setting. | Campaigns |
campaign_vanity_pharma_vanity_pharma_display_url_mode |
Vanity Pharma Display URL Mode | Dimension | Campaign vanity pharma display URL mode. | Campaigns |
campaign_vanity_pharma_vanity_pharma_text |
Vanity Pharma Text | Dimension | Campaign-level vanity pharma text. Campaigns are the top level of the advertising hierarchy. | Campaigns |
campaign_video_brand_safety_suitability |
Video Brand Safety Suitability | Dimension | Campaign video brand safety suitability. | Campaigns |
| Conversion Setup21 fields | ||||
conversion_action_category |
Conversion category | Metric | Conversion action category key. | Conversion Setup |
conversion_action_category_name |
Conversion Category Name | Dimension | Conversion action category name. | Conversion Setup |
conversion_action_conversion_source |
Conversion Source | Metric | Conversion Source metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversion Setup |
conversion_action_name |
Conversion Name | Dimension | The display name of the conversion as configured in Google Ads. | Conversion Setup |
conversion_action_origin |
Conversion Action Origin | Metric | Conversion Action Origin metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversion Setup |
conversion_action_primary_for_goal |
Conversion Action Primary for Goal | Metric | Conversion Action Primary for Goal metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversion Setup |
conversion_action_resource_name |
Conversion Action Resource Name | Dimension | The display name of the conversion action resource as configured in Google Ads. | Conversion Setup |
conversion_action_status |
Conversion Action Status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | Conversion Setup |
conversion_action_type |
Conversion Type | Dimension | Conversion Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversion Setup |
conversion_adjustment |
Conversion Adjustments | Metric | Conversion Adjustments metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversion Setup |
conversion_attribution_event_type |
Conversion Attribution Event Type | Dimension | Conversion Attribution Event Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversion Setup |
conversion_value_rule_primary_dimension |
Conversion Value Rule Primary Dimension | Metric | The total monetary value of conversions attributed to your marketing efforts. Used to calculate ROAS and ROI. | Conversion Setup |
customer_call_reporting_setting_call_conversion_action |
Call Conversion Action | Metric | Customer-level call conversion action attributed for a call conversion. | Conversion Setup |
customer_call_reporting_setting_call_conversion_reporting_enabled |
Call Reporting Enabled | Metric | Whether call conversion reporting is enabled. | Conversion Setup |
customer_call_reporting_setting_call_reporting_enabled |
Call Reporting Enabled | Metric | Whether reporting of phone call events is enabled. | Conversion Setup |
customer_conversion_tracking_setting_conversion_tracking_id |
Conversion Tracking ID | Dimension | Conversion tracking ID used for this account. | Conversion Setup |
customer_conversion_tracking_setting_conversion_tracking_status |
Conversion Tracking Status | Dimension | Conversion tracking status, indicating usage and owner. | Conversion Setup |
customer_conversion_tracking_setting_cross_account_conversion_tracking_id |
Cross-Account Conversion Tracking ID | Dimension | Conversion tracking ID of the customer’s manager. | Conversion Setup |
customer_conversion_tracking_setting_enhanced_conversions_for_leads_enabled |
Enhanced Conversions for Leads Enabled | Metric | Whether customer opted-in for enhanced conversions for leads. | Conversion Setup |
customer_conversion_tracking_setting_google_ads_conversion_customer |
Google Ads Conversion Customer | Metric | Resource name of the customer where conversions are created and managed. | Conversion Setup |
external_conversion_source |
External conversion (Source) | Metric | External conversion (Source) metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversion Setup |
| Conversions78 fields | ||||
all_conversions |
All conv. | Metric | Total number of conversions (includes all sources). | Conversions |
all_conversions_by_conversion_date |
All Conv. (by Conv. Date) | Dimension | Total number of conversions, by conversion date. | Conversions |
all_conversions_from_click_to_call |
All conversions from click-to-call | Metric | All Conversions From Click To Call. | Conversions |
all_conversions_from_directions |
All conversions from directions | Metric | All conversions from directions metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversions |
all_conversions_from_interactions_rate |
All conv. rate from Interactions | Metric | All conversions from interactions divided by ad interactions. | Conversions |
all_conversions_from_location_asset_click_to_call |
All conv. from location asset click-to-call | Metric | All Conversions From Location Asset Click To Call. | Conversions |
all_conversions_from_location_asset_directions |
All conv. from location asset directions | Metric | All Conversions From Location Asset Directions. | Conversions |
all_conversions_from_location_asset_menu |
All conv. from location asset menu | Metric | All Conversions From Location Asset Menu. | Conversions |
all_conversions_from_location_asset_order |
All conv. from location asset order | Metric | All Conversions From Location Asset Order. | Conversions |
all_conversions_from_location_asset_other_engagement |
All conv. from location asset other engagement | Metric | All Conversions From Location Asset Other Engagement. | Conversions |
all_conversions_from_location_asset_store_visits |
All conv. from location asset store visits | Metric | All Conversions From Location Asset Store Visits. | Conversions |
all_conversions_from_location_asset_website |
All conv. from location asset website | Metric | All Conversions From Location Asset Website. | Conversions |
all_conversions_from_menu |
All conversions from menu | Metric | All conversions from menu metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversions |
all_conversions_from_order |
All conversions from order | Metric | Order-related all conversions from order. Represents completed purchase transactions. | Conversions |
all_conversions_from_other_engagement |
All conversions from other engagement | Metric | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | Conversions |
all_conversions_from_store_visit |
All conversions from store visit | Metric | All conversions from store visit metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversions |
all_conversions_from_store_website |
All conversions from store website | Metric | All conversions from store website metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversions |
all_conversions_value |
All conv. value | Metric | All conv. value metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversions |
all_conversions_value_by_conversion_date |
All Conv. Value (by Conv. Date) | Dimension | Value of all conversions, by conversion date. | Conversions |
conversion_last_conversion_date |
Last Conversion Date | Dimension | Conversion Last Conversion Date. | Conversions |
conversion_last_received_request_date_time |
Last Received Request Date Time | Dimension | Conversion Last Received Request Date Time. | Conversions |
conversion_per_impression |
Conversion per Impression | Metric | Conversion per Impression metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversions |
conversion_rate |
Click conversion rate | Metric | The percentage rate of click conversion relative to total interactions. Calculated as a ratio of successful events to total opportunities. | Conversions |
conversion_value_per_click |
Conv. value / click | Metric | Valor de conversiones dividido por clics. | Conversions |
conversion_value_per_cost |
Conv. value / cost | Metric | Valor de conversiones dividido por costo. | Conversions |
conversions |
Total conversions | Metric | Number of conversions (primary actions). | Conversions |
conversions_add_to_cart |
Conversions Add to Cart | Metric | Number of conversions add to cart. | Conversions |
conversions_begin_checkout |
Conversions Begin Checkout | Metric | Number of conversions begin checkout. | Conversions |
conversions_book_appointment |
Conversions Book Appointment | Metric | Number of conversions book appointment. | Conversions |
conversions_by_conversion_date |
Conversions (by Conv. Date) | Dimension | Number of conversions, by conversion date. | Conversions |
conversions_contact |
Conversions Contact | Metric | Number of conversions contact. | Conversions |
conversions_converted_lead |
Conversions Converted Lead | Metric | Number of conversions converted lead. | Conversions |
conversions_default |
Conversions Default | Metric | Number of conversions default. | Conversions |
conversions_download |
Conversions Download | Metric | Number of conversions download. | Conversions |
conversions_engagement |
Conversions Engagement | Metric | Number of conversions engagement. | Conversions |
conversions_from_interactions_rate |
Conv. rate | Metric | Conversions from interactions / number of ad interactions. | Conversions |
conversions_get_directions |
Conversions Get Directions | Metric | Number of conversions get directions. | Conversions |
conversions_imported_lead |
Conversions Imported Lead | Metric | Number of conversions imported lead. | Conversions |
conversions_outbound_click |
Conversions Outbound Click | Metric | Number of conversions outbound click. | Conversions |
conversions_page_view |
Conversions Page View | Metric | Number of conversions page view. | Conversions |
conversions_phone_call_lead |
Conversions Phone Call Lead | Metric | Number of conversions phone call lead. | Conversions |
conversions_purchase |
Conversions Purchase | Metric | Number of conversions purchase. | Conversions |
conversions_qualified_lead |
Conversions Qualified Lead | Metric | Number of conversions qualified lead. | Conversions |
conversions_request_quote |
Conversions Request Quote | Metric | Number of conversions request quote. | Conversions |
conversions_signup |
Conversions Signup | Metric | Conversions Signup metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversions |
conversions_store_sale |
Conversions Store Sale | Metric | Number of conversions store sale. | Conversions |
conversions_store_visit |
Conversions Store Visit | Metric | Number of conversions store visit. | Conversions |
conversions_submit_lead_form |
Conversions Submit Lead Form | Metric | Number of conversions submit lead form. | Conversions |
conversions_subscribe_paid |
Conversions Subscribe Paid | Dimension | Number of conversions subscribe paid. | Conversions |
conversions_unknown |
Conversions Unknown | Metric | Number of conversions unknown. | Conversions |
conversions_unspecified |
Conversions Unspecified | Metric | Number of conversions unspecified. | Conversions |
conversions_value |
Conversions value | Metric | Conversions value metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Conversions |
conversions_value_by_conversion_date |
Conversions Value (by Conv. Date) | Dimension | Value of conversions, by conversion date. | Conversions |
cost_per_all_conversions |
Cost / all conv. | Metric | Cost of ad interactions / all conversions. | Conversions |
cost_per_conversion |
Cost / conv. | Metric | Cost of ad interactions / conversions. | Conversions |
cost_per_in_app_action |
Cost / in-app action | Metric | Costo dividido por acciones en la aplicación. | Conversions |
cost_per_install |
Cost / install | Metric | Costo dividido por instalaciones. | Conversions |
cross_device_conversions |
Cross-device conv. | Metric | Conversions from clicks on one device, converting on a different device/browser. | Conversions |
cross_device_conversions_value_micros |
Cross-device Conv. Value | Metric | Cross Device Conversions Value (micros). | Conversions |
current_model_attributed_conversions |
Current model attributed conv. | Metric | Current model attributed conversions. | Conversions |
current_model_attributed_conversions_from_interactions_rate |
Current model attributed conv. rate from interactions | Metric | Current model attributed conversions from interactions rate. | Conversions |
current_model_attributed_conversions_from_interactions_value_per_interaction |
Current model attributed conv. value per interaction | Metric | Current model attributed conversions from interactions value per interaction. | Conversions |
current_model_attributed_conversions_value |
Current model attributed conv. value | Metric | Current model attributed conversions value. | Conversions |
current_model_attributed_conversions_value_per_cost |
Current model attributed conv. value / cost | Metric | Current model attributed conversions value per cost. | Conversions |
orders |
Orders | Metric | Order-related orders. Represents completed purchase transactions. | Conversions |
value_per_all_conversions |
Value / all conv. | Metric | Value of all conversions / number of all conversions. | Conversions |
value_per_all_conversions_by_conversion_date |
Value / all conv. (by Conv. Date) | Dimension | Value of all conversions / number of all conversions, by conversion date. | Conversions |
value_per_conversion |
Value / conv. | Metric | Value of conversions / number of conversions. | Conversions |
value_per_conversions_by_conversion_date |
Value / conv. (by Conv. Date) | Dimension | Value of conversions / number of conversions, by conversion date. | Conversions |
value_per_current_model_attributed_conversion |
Value / current model attributed conv. | Metric | Value per current model attributed conversion. | Conversions |
view_through_conversions |
View-through conv. | Metric | Total number of view-through conversions. | Conversions |
view_through_conversions_from_location_asset_click_to_call |
View-through conv. from location asset click-to-call | Metric | View Through Conversions From Location Asset Click To Call. | Conversions |
view_through_conversions_from_location_asset_directions |
View-through conv. from location asset directions | Metric | View Through Conversions From Location Asset Directions. | Conversions |
view_through_conversions_from_location_asset_menu |
View-through conv. from location asset menu | Metric | View Through Conversions From Location Asset Menu. | Conversions |
view_through_conversions_from_location_asset_order |
View-through conv. from location asset order | Metric | View Through Conversions From Location Asset Order. | Conversions |
view_through_conversions_from_location_asset_other_engagement |
View-through conv. from location asset other engagement | Metric | View Through Conversions From Location Asset Other Engagement. | Conversions |
view_through_conversions_from_location_asset_store_visits |
Store visits (view-throu…) | Metric | View Through Conversions From Location Asset Store Visits. | Conversions |
view_through_conversions_from_location_asset_website |
Website visits (view-throu…) | Metric | View Through Conversions From Location Asset Website. | Conversions |
| Geo33 fields | ||||
activity_city |
Activity City | Metric | Geographic dimension showing activity city. Enables location-based performance analysis. | Geo |
activity_country |
Activity Country | Metric | Geographic dimension showing activity country. Enables location-based performance analysis. | Geo |
activity_state |
Activity State | Metric | Activity State metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Geo |
geo_target_airport |
Geo Target Airport | Metric | Geo Target Airport metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Geo |
geo_target_airport_id |
Airport ID | Dimension | Geo Target Airport ID. | Geo |
geo_target_canton |
Geo Target Canton | Metric | Geo Target Canton metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Geo |
geo_target_canton_id |
Canton ID | Dimension | Geo Target Canton ID. | Geo |
geo_target_city |
City | Metric | Geographic dimension showing city. Enables location-based performance analysis. | Geo |
geo_target_city_id |
City ID | Dimension | Unique identifier for the city in Google Ads. | Geo |
geo_target_country |
Country/Territory | Metric | Geographic dimension showing country/territory. Enables location-based performance analysis. | Geo |
geo_target_country_icon |
Country Icon | Metric | The total count of ry icon recorded during the reporting period. | Geo |
geo_target_country_icon_url |
Country Icon URL | Dimension | The total count of ry icon url recorded during the reporting period. | Geo |
geo_target_country_id |
Country ID | Dimension | Geo Target Country ID. | Geo |
geo_target_county |
Geo Target County | Metric | The total count of geo target y recorded during the reporting period. | Geo |
geo_target_county_id |
County ID | Dimension | Geo Target County ID. | Geo |
geo_target_district |
Geo Target District | Metric | Geo Target District metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Geo |
geo_target_district_id |
District ID | Dimension | Geo Target District ID. | Geo |
geo_target_metro |
Metro area | Metric | Metro area metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Geo |
geo_target_metro_id |
Metro Area Code | Dimension | Geo Target Metro ID. | Geo |
geo_target_most_specific_location |
Most specific location | Metric | Geo Target Most Specific Location. | Geo |
geo_target_most_specific_location_id |
Most Specific Location ID | Dimension | Geo Target Most Specific Location ID. | Geo |
geo_target_postal_code |
Postal Code | Metric | Postal Code metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Geo |
geo_target_postal_code_id |
Postal Code ID | Dimension | Geo Target Postal Code ID. | Geo |
geo_target_province |
Province | Metric | Province metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Geo |
geo_target_province_id |
Province ID | Dimension | Geo Target Province ID. | Geo |
geo_target_region |
Region | Metric | Geographic dimension showing region. Enables location-based performance analysis. | Geo |
geo_target_region_id |
Region ID | Dimension | Geo Target Region ID. | Geo |
geo_target_state |
State | Metric | State metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Geo |
geo_target_state_id |
State ID | Dimension | Geo Target State ID. | Geo |
hotel_city |
Hotel City | Metric | Geographic dimension showing hotel city. Enables location-based performance analysis. | Geo |
hotel_country |
Hotel Country | Metric | Geographic dimension showing hotel country. Enables location-based performance analysis. | Geo |
hotel_state |
Hotel State | Metric | Hotel State metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Geo |
location_type |
Location Type | Dimension | Type of geo targeting of the campaign. | Geo |
| Performance27 fields | ||||
average_cost |
Avg. Cost | Metric | Average amount paid per interaction. Total cost / total interactions. | Performance |
average_cpc |
Avg. CPC | Metric | Total cost of clicks / total clicks received. | Performance |
average_cpe |
Avg. CPE | Metric | Average charge per ad engagement. Total cost of engagements / total engagements. | Performance |
average_cpm |
Avg. CPM | Metric | Average cost-per-thousand impressions. | Performance |
average_cpv |
Avg. CPV | Metric | Average amount paid each time someone views your ad. Total cost of views / number of views. | Performance |
average_target_cpa_micros |
Average Target CPA | Metric | Average value of target cpa calculated across all instances in the reporting period. | Performance |
average_target_roas |
Average Target ROAS | Metric | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | Performance |
clicks |
Clicks | Metric | The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials. | Performance |
combined_clicks |
Combined Clicks | Metric | Number of times your ad or site’s unpaid listing was clicked. | Performance |
combined_clicks_per_query |
Combined Clicks Per Query | Metric | Combined clicks / combined queries. | Performance |
combined_queries |
Combined Queries | Metric | Number of searches returning pages from your site in unpaid results or showing text ads. | Performance |
cost_micros |
Cost | Metric | Sum of CPC and CPM costs during the period. | Performance |
cost_per_current_model_attributed_conversion |
Cost / current model attributed conv. | Metric | Cost per current model attributed conversion. | Performance |
cost_per_engagement |
Cost / engagement | Metric | The monetary amount spent on / engagement. Reported in the account’s configured currency. | Performance |
cost_per_video_view |
Cost / video view | Metric | The monetary amount spent on / video view. Reported in the account’s configured currency. | Performance |
ctr |
CTR | Metric | Click-Through Rate (CTR) – The percentage of impressions that resulted in a click. Calculated as (clicks ÷ impressions) × 100. | Performance |
engagement_rate |
Engagement rate | Metric | How often people engage with your ad after it’s shown. Ad expansions / times ad is shown. | Performance |
engagements |
Engagements | Metric | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | Performance |
interaction_rate |
Interaction Rate | Metric | How often people interact with your ad after it is shown. | Performance |
interactions |
Interactions | Metric | Interactions metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Performance |
organic_clicks |
Organic Clicks | Metric | Number of times site’s unpaid listing was clicked for a query. | Performance |
organic_clicks_per_query |
Organic Clicks Per Query | Metric | Organic clicks / total searches returning your site’s pages (organic_queries). | Performance |
organic_queries |
Organic Queries | Metric | Total number of searches returning your site’s listing in unpaid results. | Performance |
publisher_organic_clicks |
Publisher Organic Clicks | Metric | The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials. | Performance |
publisher_purchased_clicks |
Publisher Purchased Clicks | Metric | The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials. | Performance |
publisher_unknown_clicks |
Publisher Unknown Clicks | Metric | The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials. | Performance |
relative_ctr |
Relative CTR | Metric | Relative CTR metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Performance |
| Products & Shopping50 fields | ||||
activity_rating |
Activity Rating | Metric | Activity Rating metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Products & Shopping |
feed_affiliate_location_feed_data_chain_ids |
Affiliate Location Chain IDs | Dimension | List of chains affiliate location feed syncs locations from. | Products & Shopping |
feed_affiliate_location_feed_data_relationship_type |
Affiliate Location Relationship Type | Dimension | Relationship chains have with the advertiser. | Products & Shopping |
feed_attributes |
Feed Attributes | Metric | Feed Attributes metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Products & Shopping |
feed_id |
Feed ID | Dimension | ID of the feed (read-only). | Products & Shopping |
feed_item_attribute_values |
Feed Item Attribute Values | Metric | Feed Item Attribute Values metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Products & Shopping |
feed_item_end_date_time |
Feed Item End Date/Time | Dimension | End time feed item is no longer effective (YYYY-MM-DD HH:MM:SS, customer timezone). | Products & Shopping |
feed_item_geo_targeting_restriction |
Feed Item Geo-Targeting Restriction | Metric | Geo targeting restriction for the feed item. | Products & Shopping |
feed_item_id |
Feed Item ID | Dimension | ID of this feed item. | Products & Shopping |
feed_item_policy_infos |
Feed Item Policy Info | Metric | List of info about a feed item’s validation and approval state (read-only). | Products & Shopping |
feed_item_resource_name |
Feed Item Resource Name | Dimension | Resource name of the feed item. Format: customers/{customer_id}/feedItems/{feed_id}~{feed_item_id}. | Products & Shopping |
feed_item_start_date_time |
Feed Item Start Date/Time | Dimension | Start time feed item is effective (YYYY-MM-DD HH:MM:SS, customer timezone). | Products & Shopping |
feed_item_status |
Feed Item Status | Dimension | Status of the feed item (read-only). | Products & Shopping |
feed_item_url_custom_parameters |
Feed Item Custom Parameters | Metric | Mappings for substituting custom parameter tags in feed item URLs. | Products & Shopping |
feed_name |
Feed Name | Dimension | The display name of the feed as configured in Google Ads. | Products & Shopping |
feed_origin |
Feed Origin | Metric | Specifies who manages the FeedAttributes for the Feed. | Products & Shopping |
feed_places_location_feed_data_business_name_filter |
Places Feed Business Name Filter | Dimension | Filter Business Profile listings by business name. | Products & Shopping |
feed_places_location_feed_data_category_filters |
Places Feed Category Filters | Metric | Filter Business Profile listings by categories. | Products & Shopping |
feed_places_location_feed_data_email_address |
Places Feed Email Address | Metric | Email address of a Business Profile or its manager. | Products & Shopping |
feed_places_location_feed_data_label_filters |
Places Feed Label Filters | Metric | Filter Business Profile listings by labels. | Products & Shopping |
feed_resource_name |
Feed Resource Name | Dimension | Resource name of the feed. Format: customers/{customer_id}/feeds/{feed_id}. | Products & Shopping |
feed_status |
Feed Status | Dimension | Status of the feed (read-only). | Products & Shopping |
hotel_booking_window_days |
Advanced Booking Window | Metric | Advanced Booking Window metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Products & Shopping |
hotel_center_id |
Hotel Center ID | Dimension | Unique identifier for the hotel center in Google Ads. | Products & Shopping |
hotel_class |
Hotel Class | Metric | Hotel Class metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Products & Shopping |
hotel_length_of_stay |
Hotel Length of Stay | Metric | Hotel Length of Stay metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Products & Shopping |
hotel_performance_view_id |
Hotel Performance View ID | Dimension | Unique identifier for the hotel performance view in Google Ads. | Products & Shopping |
hotel_price_bucket |
Hotel Price Bucket | Metric | Hotel Price Bucket metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Products & Shopping |
hotel_rate_rule_id |
Hotel Rate Rule ID | Dimension | Unique identifier for the hotel rate rule in Google Ads. | Products & Shopping |
hotel_rate_type |
Hotel Rate Type | Dimension | The percentage rate of hotel type. This metric helps measure efficiency and performance. | Products & Shopping |
partner_hotel_id |
Partner Hotel ID | Dimension | Unique identifier for the partner hotel in Google Ads. | Products & Shopping |
product_aggregator_id |
Product Aggregator ID | Dimension | Unique identifier for the product aggregator in Google Ads. | Products & Shopping |
product_brand |
Brand | Metric | Product-level brand. Used for product performance analysis. | Products & Shopping |
product_category_level |
Category L1 (etc.) | Metric | Product-level category l1 (etc.). Used for product performance analysis. | Products & Shopping |
product_channel |
Channel | Metric | Product-level channel. Used for product performance analysis. | Products & Shopping |
product_channel_exclusivity |
Channel Exclusivity | Metric | Product-level channel exclusivity. Used for product performance analysis. | Products & Shopping |
product_condition |
Product Condition | Metric | Product-level condition. Used for product performance analysis. | Products & Shopping |
product_country |
Country of sale | Metric | Geographic dimension showing country of sale. Enables location-based performance analysis. | Products & Shopping |
product_custom_attribute_index |
Custom Label 0 (etc.) | Metric | Product Custom Attribute Index. | Products & Shopping |
product_custom_attribute_value |
Custom Label 0 (etc.) | Metric | Product Custom Attribute Value. | Products & Shopping |
product_feed_label |
Feed Label | Metric | Product-level feed label. Used for product performance analysis. | Products & Shopping |
product_group_view_id |
Product Group View ID | Dimension | Unique identifier for the product group view in Google Ads. | Products & Shopping |
product_item_id |
Offer ID | Dimension | Unique identifier for the offer in Google Ads. | Products & Shopping |
product_language |
Product Language | Metric | Product-level language. Used for product performance analysis. | Products & Shopping |
product_merchant_id |
Merchant Center ID | Dimension | Product Merchant ID. | Products & Shopping |
product_store_id |
Store ID | Dimension | Unique identifier for the store in Google Ads. | Products & Shopping |
product_title |
Product Title | Dimension | Product-level title. Used for product performance analysis. | Products & Shopping |
product_type_level |
Product Type L1 (etc.) | Dimension | Product-level type l1 (etc.). Used for product performance analysis. | Products & Shopping |
product_type_value |
Product Type L1 (etc.) | Metric | Product-level type l1 (etc.). Used for product performance analysis. | Products & Shopping |
travel_activity_performance_view_id |
Travel Activity Performance View ID | Dimension | Unique identifier for the travel activity performance view in Google Ads. | Products & Shopping |
| Revenue19 fields | ||||
all_new_customer_lifetime_value |
All New Customer Lifetime Value | Metric | Timestamp or date value for all new customer lifetime value. Used for time-series analysis and filtering. | Revenue |
average_cart_size |
Average Cart Size | Metric | Average value of cart size calculated across all instances in the reporting period. | Revenue |
average_order_value_micros |
Average Order Value | Metric | Average value of order value calculated across all instances in the reporting period. | Revenue |
cost_of_goods_sold_micros |
Cost of Goods Sold | Metric | The monetary amount spent on of goods sold. Reported in the account’s configured currency. | Revenue |
cross_sell_cost_of_goods_sold_micros |
Cross-Sell Cost of Goods Sold | Metric | Cross Sell Cost Of Goods Sold (micros). | Revenue |
cross_sell_gross_profit_micros |
Cross-Sell Gross Profit | Metric | Cross Sell Gross Profit (micros). | Revenue |
cross_sell_revenue_micros |
Cross-Sell Revenue | Metric | Cross-Sell Revenue metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Revenue |
cross_sell_units_sold |
Cross-Sell Units Sold | Metric | Cross-Sell Units Sold metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Revenue |
gross_profit_margin |
Gross Profit Margin | Metric | Gross Profit Margin metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Revenue |
gross_profit_micros |
Gross Profit | Metric | Gross Profit metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Revenue |
hotel_average_lead_value_micros |
Hotel Average Lead Value | Metric | Average lead value based on clicks (micros). | Revenue |
hotel_price_difference_percentage |
Hotel Price Difference Percentage | Metric | Average price difference between reporting hotel advertiser and cheapest competitor. | Revenue |
lead_cost_of_goods_sold_micros |
Lead Cost of Goods Sold | Metric | Lead Cost Of Goods Sold (micros). | Revenue |
lead_gross_profit_micros |
Lead Gross Profit | Metric | Lead Gross Profit metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Revenue |
lead_revenue_micros |
Lead Revenue | Metric | Lead Revenue metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Revenue |
lead_units_sold |
Lead Units Sold | Metric | Lead Units Sold metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Revenue |
new_customer_lifetime_value |
New Customer Lifetime Value | Metric | Timestamp or date value for new customer lifetime value. Used for time-series analysis and filtering. | Revenue |
revenue_micros |
Revenue | Metric | Revenue metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Revenue |
units_sold |
Units Sold | Metric | Units Sold metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Revenue |
| Site8 fields | ||||
average_page_views |
Pages / session | Metric | Average value of pages / session calculated across all instances in the reporting period. | Site |
average_time_on_site |
Avg. session duration (se…) | Metric | Average value of session duration (se…) calculated across all instances in the reporting period. | Site |
bounce_rate |
Bounce rate | Metric | The percentage rate of bounce relative to total interactions. Calculated as a ratio of successful events to total opportunities. | Site |
mobile_friendly_clicks_percentage |
Mobile Friendly Clicks Percentage | Metric | Percentage of mobile clicks to a mobile-friendly page. | Site |
percent_new_visitors |
% new sessions | Metric | Unique users or visitors who interacted with your property. Each person is counted once regardless of sessions. | Site |
speed_score |
Speed Score | Metric | Measure of how quickly your page loads after mobile clicks (1-10). | Site |
unique_users |
Unique Users | Metric | Unique users or visitors who interacted with your property. Each person is counted once regardless of sessions. | Site |
valid_accelerated_mobile_pages_clicks_percentage |
Valid AMP Clicks Percentage | Metric | Percentage of ad clicks to AMP landing pages reaching a valid AMP page. | Site |
| System & Admin45 fields | ||||
ad_group_ad_label_id |
Ad Group Ad Label ID | Dimension | Resource name of the ad group ad label. Format: customers/{customer_id}/adGroupAdLabels/{ad_group_id}~{ad_id}~{label_id}. | System & Admin |
ad_group_label_id |
Ad Group Label ID | Dimension | Resource name of the ad group label. Format: customers/{customer_id}/adGroupLabels/{ad_group_id}~{label_id}. | System & Admin |
campaign_label_id |
Campaign Label ID | Dimension | Name of the resource. Format: customers/{customer_id}/campaignLabels/{campaign_id}~{label_id}. | System & Admin |
change_event_change_date |
Change Date | Dimension | Date change was committed on this resource. | System & Admin |
change_event_change_date_time |
Change Date/Time | Dimension | Time change was committed on this resource. | System & Admin |
change_event_change_resource_name |
Change Resource Name | Dimension | Simply resource this change occurred on. | System & Admin |
change_event_change_resource_type |
Change Resource Type | Dimension | Change Resource Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | System & Admin |
change_event_changed_fields |
Changed Fields | Metric | List of fields changed in the returned resource. | System & Admin |
change_event_client_type |
Change Client Type | Dimension | Where the change was made through. | System & Admin |
change_event_new_resource |
New Resource | Metric | New resource after the change (only changed fields populated). | System & Admin |
change_event_old_resource |
Old Resource | Metric | Old resource before the change (only changed fields populated). | System & Admin |
change_event_resource_change_operation |
Resource Change Operation | Metric | Operation on the changed resource. | System & Admin |
change_event_resource_name |
Change Event Resource Name | Dimension | Resource name of the change event. Format: customers/{customer_id}/changeEvents/{timestamp_micros}~{command_index}~{mutate_index}. | System & Admin |
change_event_user_email |
User Email (Change Event) | Metric | Email of the user who made this change. | System & Admin |
click_view_id |
Click View ID | Dimension | Resource name of the click view. Format: customers/{customer_id}/clickViews/{date (yyyy-MM-dd)}~{gclid}. | System & Admin |
expanded_landing_page_view_id |
Expanded Landing Page View ID | Dimension | Resource name of the expanded landing page view. Format: customers/{customer_id}/expandedLandingPageViews/{expanded_final_url_fingerprint}. | System & Admin |
gclid |
GCLID | Dimension | The Google Click ID. | System & Admin |
historical_creative_quality_score |
Historical creative quality score | Metric | Creative historical quality score. | System & Admin |
historical_landing_page_quality_score |
Historical landing page quality score | Metric | Quality of historical landing page experience. | System & Admin |
historical_quality_score |
Keyword quality score | Metric | Quality or relevance score indicating how well your content matches audience expectations. Higher scores typically result in lower costs. | System & Admin |
historical_search_predicted_ctr |
Historical search predicted CTR | Metric | Historical search predicted click through rate (CTR). | System & Admin |
interaction_event_types |
Interaction Event Types | Dimension | Types of payable and free interactions. | System & Admin |
label_id |
Label ID | Dimension | ID of the label (read only). | System & Admin |
label_name |
Label Name | Dimension | The display name of the label as configured in Google Ads. | System & Admin |
label_resource_name |
Label Resource Name | Dimension | Name of the resource. Format: customers/{customer_id}/labels/{label_id}. | System & Admin |
label_status |
Label Status | Dimension | Status of the label (read only). | System & Admin |
label_text_label_background_color |
Label Background Color | Dimension | Background color of the label in RGB format (e.g., ‘#AABBCC’). | System & Admin |
label_text_label_description |
Label Description | Dimension | Short description of the label (max 200 characters). | System & Admin |
landing_page_view_id |
Landing Page View ID | Dimension | Resource name of the landing page view. Format: customers/{customer_id}/landingPageViews/{unexpanded_final_url_fingerprint}. | System & Admin |
optimization_score_uplift |
Optimization Score Uplift | Metric | Optimization Score Uplift metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | System & Admin |
optimization_score_url |
Optimization Score URL | Dimension | Optimization Score URL metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | System & Admin |
page_number |
Page number | Metric | Page number in search results where the ad was shown. | System & Admin |
paid_organic_search_term_view_id |
Paid Organic Search Term View ID | Dimension | Resource name of the search term view. Format: customers/{customer_id}/paidOrganicSearchTermViews/{campaign_id}~ {ad_group_id}~{URL-base64 search term}. | System & Admin |
real_time |
Real-Time | Dimension | Get data directly from Google’s API; increases loading time, gives exact data. | System & Admin |
recommendation_type |
Recommendation Type | Dimension | Recommendation Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | System & Admin |
search_engine_results_page_type |
Search Engine Results Page Type | Dimension | Search Engine Results Page Type metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | System & Admin |
search_term_view_id |
Search Term View ID | Dimension | Resource name of the search term view. Format: customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}. | System & Admin |
video_channel_id |
Video Channel ID | Dimension | Owner channel ID of the video. | System & Admin |
video_channel_url |
Video Channel URL | Dimension | Unique identifier for the veo channel url in Google Ads. | System & Admin |
video_duration_millis |
Video Duration (ms) | Metric | Duration of the video in milliseconds. | System & Admin |
video_id |
Video ID | Dimension | Unique identifier for the video in Google Ads. | System & Admin |
video_image |
Video Image | Metric | Unique identifier for the veo image in Google Ads. | System & Admin |
video_resource_name |
Video Resource Name | Dimension | Resource name of the video. Format: customers/{customer_id}/videos/{video_id}. | System & Admin |
video_title |
Video Title | Dimension | Unique identifier for the veo title in Google Ads. | System & Admin |
video_url |
Video URL | Dimension | Unique identifier for the veo url in Google Ads. | System & Admin |
| Time13 fields | ||||
date |
Date | Dimension | Timestamp or date value for date. Used for time-series analysis and filtering. | Time |
day_of_month |
Day | Metric | Day metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Time |
day_of_week |
Day of Week | Metric | Day of the week (e.g., MONDAY). | Time |
hotel_check_in_date |
Hotel Check-in Date | Dimension | Timestamp indicating when the hotel check-in occurred. Used for time-series analysis and reporting. | Time |
hotel_check_in_day_of_week |
Hotel Check-in Day of Week | Metric | Hotel Check-in Day of Week metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Time |
hotel_date_selection_type |
Hotel Date Selection Type | Dimension | Timestamp or date value for hotel date selection type. Used for time-series analysis and filtering. | Time |
hour |
Hour of day | Metric | Hour of day as a number between 0 and 23. | Time |
month |
Month | Metric | Month metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Time |
week |
Week | Metric | Week (Monday through Sunday), represented by Monday’s date. | Time |
year |
Year | Metric | Year metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Time |
year_month |
Month of Year | Metric | Month of Year metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Time |
year_quarter |
Quarter | Metric | Quarter metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Time |
year_week |
Year Week | Metric | Year Week as Monday through Sunday, represented by Monday’s date. | Time |
| Video13 fields | ||||
gmail_forwards |
Gmail Forwards | Metric | Gmail Forwards metric from Google Ads. This field provides data for reporting and analysis in your marketing dashboards. | Video |
gmail_saves |
Gmail Saves | Metric | The number of times users saved your content for later. Saves indicate high-value content that users want to reference again. | Video |
gmail_secondary_clicks |
Gmail Secondary Clicks | Metric | The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials. | Video |
video_quartile_p100_rate |
Video played to 100% | Metric | Video quartile p100 rate of the campaign. | Video |
video_quartile_p100_views |
Video Played to 100% Views | Metric | The percentage rate of video played to 100 views. This metric helps measure efficiency and performance. | Video |
video_quartile_p25_rate |
Video played to 25% | Metric | Video quartile p25 rate of the campaign. | Video |
video_quartile_p25_views |
Video Played to 25% Views | Metric | The percentage rate of video played to 25 views. This metric helps measure efficiency and performance. | Video |
video_quartile_p50_rate |
Video played to 50% | Metric | Video quartile p50 rate of the campaign. | Video |
video_quartile_p50_views |
Video Played to 50% Views | Metric | The percentage rate of video played to 50 views. This metric helps measure efficiency and performance. | Video |
video_quartile_p75_rate |
Video played to 75% | Metric | Video quartile p75 rate of the campaign. | Video |
video_quartile_p75_views |
Video Played to 75% Views | Metric | The percentage rate of video played to 75 views. This metric helps measure efficiency and performance. | Video |
video_view_rate |
Video view rate | Metric | Views of TrueView video ad / number of impressions (including thumbnail). | Video |
video_views |
Video views | Metric | The number of times your video was viewed. View counting methodology may vary by platform (typically 3+ seconds). | Video |
| Visibility15 fields | ||||
active_view_cpm |
Active View CPM | Metric | Average cost of viewable impressions. | Visibility |
active_view_ctr |
Active View CTR | Metric | Active View measurable clicks divided by active view viewable impressions. | Visibility |
active_view_impressions |
Active View Impressions | Metric | Measurement of how often your ad became viewable on a Display Network site. | Visibility |
active_view_measurability |
Active View Measurability | Metric | Ratio of impressions measurable by Active View over served impressions. | Visibility |
active_view_measurable_cost_micros |
Active View Measurable Cost | Metric | Cost of impressions measurable by Active View. | Visibility |
active_view_measurable_impressions |
Active View Measurable Impressions | Metric | Number of times ads appear on placements in viewable positions. | Visibility |
active_view_viewability |
Active View Viewability | Metric | Percentage of time ad appeared on Active View enabled site and was viewable. | Visibility |
average_impression_frequency_per_user |
Avg. Impression Frequency per User | Metric | Average Impression Frequency Per User. | Visibility |
eligible_impressions_from_location_asset_store_reach |
Eligible impressions from store reach | Metric | Eligible Impressions From Location Asset Store Reach. | Visibility |
hotel_eligible_impressions |
Hotel Eligible Impressions | Metric | Number of impressions hotel partners could have had given feed performance. | Visibility |
impressions |
Impressions | Metric | Count of how often your ad appeared on search results or Google Network. | Visibility |
invalid_click_rate |
Invalid click rate | Metric | Percentage of clicks filtered out as illegitimate. | Visibility |
invalid_clicks |
Invalid clicks | Metric | Number of illegitimate clicks not charged. | Visibility |
organic_impressions |
Organic Impressions | Metric | Number of listings for your site in unpaid search results. | Visibility |
organic_impressions_per_query |
Organic Impressions Per Query | Metric | Organic impressions / number of searches returning your site’s listing (organic_queries). | Visibility |