Pinterest Ads Fields List

Field Name	Label	Type	Description	Group
Other324 fields
`ad_account_id`	Account Id	Dimension	Unique identifier for the ad account	Other
`ad_accounts_created_time`	Account Created Time	Dimension	The timestamp showing when the ad account was created	Other
`ad_accounts_name`	Account Name	Dimension	The display name of the account as configured in Pinterest Ads.	Other
`ad_accounts_owner_username`	Account Owner Name	Dimension	Ad-level account owner name. Ads are individual creative units shown to users.	Other
`ad_accounts_updated_time`	Account Updated Time	Dimension	The timestamp showing when the ad account was last updated	Other
`ad_group_entity_status`	Ad Group Status	Dimension	The current operational status indicating whether the item is active, paused, deleted, or in another state.	Other
`ad_group_id`	Ad Group Id	Dimension	Unique identifier for the ad group	Other
`ad_groups_created_time`	Ad Groups Created Time	Dimension	The timestamp when the ad group was created.	Other
`ad_groups_end_time`	Ad Group End Time	Dimension	The end time for the ad group to run.	Other
`ad_groups_name`	Ad Groups Name	Dimension	The display name of the ad groups as configured in Pinterest Ads.	Other
`ad_groups_start_time`	Ad Group Start Time	Dimension	The start time for the ad group to begin running.	Other
`ad_groups_status`	Ad Groups Status	Dimension	The current status of the ad group.	Other
`ad_groups_tracking_urls_impression`	Ad Groups Tracking Urls Impression	Dimension	Ad-level groups tracking urls impression. Ads are individual creative units shown to users.	Other
`ad_groups_type`	Ad Groups Type	Dimension	Ad-level groups type. Ads are individual creative units shown to users.	Other
`ad_groups_updated_time`	Ad Groups Updated Time	Dimension	The timestamp when the ad group was last updated.	Other
`ad_id`	Ad Id	Dimension	Unique identifier for the ad in Pinterest Ads.	Other
`ads_name`	Ad Name	Dimension	The display name of the ad as configured in Pinterest Ads.	Other
`ads_status`	Ad Status	Dimension	The current operational status indicating whether the item is active, paused, deleted, or in another state.	Other
`advertiser_id`	Advertiser Id	Dimension	Unique identifier for the advertiser	Other
`alt_text`	Pin Text	Dimension	Alternate text for the pin image, used for accessibility and SEO purposes.	Other
`android_deep_link`	Android Deep Link	Dimension	The deep link URL for Android devices.	Other
`archived`	Keyword Archived	Metric	Indicates whether the keyword is archived or not.	Other
`audience_type`	Audience Type	Dimension	Type of audience data, such as website visitors, customer list, lookalike audience, etc.	Other
`audiences_description`	Audience Descriptions	Dimension	Detailed information about the audience criteria and characteristics.	Other
`audiences_id`	Audiences Id	Dimension	Unique identifier for the audience.	Other
`audiences_name`	Audiences Name	Dimension	The name given to the audience for identification.	Other
`audiences_status`	Audiences Status	Dimension	Current status of the audience, like active, paused, deleted, etc.	Other
`audiences_type`	Audiences Type	Dimension	Type of audience data, such as saved audience, custom audience, etc.	Other
`auto_targeting_enabled`	Ad Group Auto Targeting Enabled	Metric	Indicates if auto targeting is enabled for the ad group.	Other
`bid`	keyword Matching Bid	Metric	The bid value associated with the keyword for advertising purposes.	Other
`bid_in_micro_currency`	Ad Group Bid Amount	Dimension	The bid amount in micro currency for the ad group.	Other
`bid_strategy_type`	Ad Group Bid Strategy	Dimension	The type of bid strategy used for the ad group.	Other
`billable_event`	Ad Group Billed Event	Metric	The event for which the ad group is billed.	Other
`board_id`	Board Id	Dimension	The unique identifier for the board.	Other
`board_owner_username`	Board Owner Username	Dimension	The username of the board owner.	Other
`board_pins_description`	Board Pins Description	Dimension	The textual description or caption associated with the pin.	Other
`board_pins_id`	Board Pins Id	Dimension	The unique identifier of the pin.	Other
`board_pins_modified_at`	Board Pins Modified Date	Dimension	The most recent date and time when the board’s pins were modified.	Other
`board_section_id`	Board Sections Id	Dimension	The unique identifier for the board section.	Other
`board_sections_name`	Board Sections Name	Dimension	The name of the board section.	Other
`boards_created_at`	Board Creation Date	Dimension	The date and time when the board was created.	Other
`boards_description`	Board Description	Dimension	A brief description or summary of the board.	Other
`boards_name`	Board Name	Dimension	The display name of the board as configured in Pinterest Ads.	Other
`budget_in_micro_currency`	Ad Group Budget	Dimension	The budget amount in micro currency for the ad group.	Other
`budget_type`	Ad Group Budget Type	Dimension	The type of budget set for the ad group.	Other
`campaign_daily_spend_cap`	Camping Daily Budget	Dimension	Daily spend cap set for the campaign	Other
`campaign_entity_status`	Campaing Status	Dimension	The current operational status indicating whether the item is active, paused, deleted, or in another state.	Other
`campaign_id`	Campaign Id	Dimension	Unique identifier for the campaign	Other
`campaign_lifetime_spend_cap`	Campaign Budget	Dimension	Lifetime spend cap set for the campaign	Other
`campaign_name`	Campaign Name	Dimension	The display name of the campaign as configured in Pinterest Ads.	Other
`campaigns_created_time`	Campaigns Created Time	Dimension	The timestamp indicating when the campaign was created.	Other
`campaigns_end_time`	Campaign End Time	Dimension	The timestamp indicating the end time of the campaign.	Other
`campaigns_start_time`	Campaing Start Time	Dimension	The timestamp indicating the start time of the campaign.	Other
`campaigns_status`	Campaigns Status	Dimension	The current status of the campaign.	Other
`campaigns_tracking_urls_impression`	Campaigns Tracking Urls Impression	Metric	Tracking URLs for impression events.	Other
`campaigns_type`	Campaigns Type	Dimension	Campaigns Type metric from Pinterest Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`campaigns_updated_time`	Campaigns Updated Time	Dimension	The timestamp indicating when the campaign was last updated.	Other
`carousel_android_deep_links`	Carousel Android Destination URL	Metric	URLs that deep link Android users to specific content within the carousel ad.	Other
`carousel_destination_urls`	Carousel Destination URL	Metric	URLs that direct users to the landing pages of the advertised content.	Other
`carousel_ios_deep_links`	Carousel Ios Deep Links	Metric	URLs that deep link iOS users to specific content within the carousel ad.	Other
`catalog_type`	Catalog Type	Dimension	The type of the catalog representing the content.	Other
`catalogs_created_at`	Catalogs Creation Time	Dimension	The timestamp when the catalog was created.	Other
`catalogs_feeds_created_at`	Catalog Creation Date	Dimension	The date and time when the catalog was created	Other
`catalogs_feeds_id`	Catalog Id	Dimension	The unique identifier for the catalog	Other
`catalogs_feeds_name`	Catalog Name	Dimension	The name or title of the catalog	Other
`catalogs_feeds_status`	Catalog Status	Dimension	The current status of the catalog, e.g., active, inactive	Other
`catalogs_id`	Catalog Id	Dimension	Unique identifier of the catalog.	Other
`catalogs_name`	Catalog Name	Dimension	The display name of the catalog as configured in Pinterest Ads.	Other
`catalogs_product_groups_created_at`	Catalog Product Group Creation Time	Dimension	The date and time when the catalog product group was created.	Other
`catalogs_product_groups_description`	Catalog Product Group Description	Dimension	The description of the catalog product group.	Other
`catalogs_product_groups_id`	Catalogs Porduct Group Id	Dimension	The unique identifier of the catalog product group.	Other
`catalogs_product_groups_name`	Catalog Product Group Name	Dimension	The name of the catalog product group.	Other
`catalogs_product_groups_status`	Catalog Product Group Status	Dimension	The status of the catalog product group.	Other
`catalogs_product_groups_type`	Catalogs Product Groups Type	Dimension	The type of the catalog product group.	Other
`catalogs_product_groups_updated_at`	Catalogs Product Groups Updated Time	Dimension	The date and time when the catalog product group was last updated.	Other
`catalogs_updated_at`	Catalogs Updated Date	Dimension	The timestamp when the catalog was last updated.	Other
`checkout_roas`	ROAS	Metric	Return on ad spend for checkout actions	Other
`click_tracking_url`	Ad Click Tracking URL	Dimension	The URL for tracking clicks on the ad.	Other
`clickthrough_1`	Clickthrough 1	Metric	Click-through rate related to specific actions	Other
`clickthrough_1_gross`	Clickthrough 1 Gross	Metric	Gross click-through rate related to specific actions	Other
`clickthrough_2`	Clickthrough 2	Metric	Secondary click-through rate related to specific actions	Other
`code_snippet`	Code Snippet	Metric	The JavaScript code snippet that needs to be placed on the website for tracking conversions.	Other
`collaborator_count`	Board Collaborators Count.	Metric	The number of collaborators involved in the board.	Other
`collection_items_destination_url_template`	Collection Items Destination Url Template	Metric	The template URL for destination pages of collection items.	Other
`configs_aem_db_enabled`	Conversion Tags Double Click Integration is Enable	Metric	Indicates if AEM DoubleClick integration is enabled for the conversion tag.	Other
`configs_aem_enabled`	Configs Aem Enabled	Metric	Indicates if Adobe Experience Manager integration is enabled for the conversion tag.	Other
`configs_aem_fnln_enabled`	Conversion Tags Facebook Integration is Enable	Metric	Indicates if AEM Facebook Login integration is enabled for the conversion tag.	Other
`configs_aem_ge_enabled`	Conversion Tags Google Integration is Enable	Metric	Indicates if AEM Google Events integration is enabled for the conversion tag.	Other
`configs_aem_loc_enabled`	Conversion Tags Location Integration is Enable	Metric	Indicates if AEM Locations integration is enabled for the conversion tag.	Other
`configs_aem_ph_enabled`	Conversion Tags Phone Integration is Enable	Metric	Indicates if AEM Phone integration is enabled for the conversion tag.	Other
`configs_md_frequency`	Configs Md Frequency	Metric	The frequency at which match data is processed for the conversion tag.	Other
`conversion_learning_mode_type`	Conversion Learning Mode Type	Dimension	The learning mode type for conversion optimization.	Other
`conversion_tags_id`	Conversion Tag	Dimension	The unique identifier of the conversion tag.	Other
`conversion_tags_name`	Conversion Tags Name	Dimension	The name or label assigned to the conversion tag.	Other
`conversion_tags_status`	Conversion Tags Status	Dimension	The current status of the conversion tag (e.g., active, inactive).	Other
`country`	Account Country	Dimension	The country associated with the ad account	Other
`cpc_in_micro_dollar`	CPC	Metric	Cost per click in micro dollars	Other
`cpm_in_dollar`	CPM	Metric	Cost Per Mille (CPM) – The average cost per 1,000 impressions. Used to measure the cost-efficiency of brand awareness campaigns.	Other
`cpm_in_micro_dollar`	Cpm In Micro Dollar	Metric	Cost per mille in micro dollars	Other
`cpoc_in_dollar`	CPOC	Metric	Cost per Outbound click in dollars	Other
`created_at`	Pin Creation Time	Dimension	The date and time when the pin was created.	Other
`created_time`	Ad Created Time	Dimension	The timestamp when the ad was created.	Other
`created_timestamp`	Audience Created Time	Dimension	Timestamp indicating when the audience was created.	Other
`creative_type`	Pin Type	Dimension	The type of creative content associated with the pin.	Other
`ctr`	Click-through rate	Metric	Click-Through Rate (CTR) – The percentage of impressions that resulted in a click. Calculated as (clicks ÷ impressions) × 100.	Other
`ctr_2`	CTR 2	Metric	Click-Through Rate (CTR) – The percentage of impressions that resulted in a click. Calculated as (clicks ÷ impressions) × 100.	Other
`currency`	Account Currency	Metric	The currency used for billing in the ad account	Other
`customer_lists_created_time`	Customer Lists Created Time	Dimension	The timestamp indicating when the customer list was created.	Other
`customer_lists_id`	Customer Lists Id	Dimension	The unique identifier of the customer list.	Other
`customer_lists_name`	Customer Lists Name	Dimension	The name given to the customer list for identification.	Other
`customer_lists_status`	Customer Lists Status	Dimension	The current status of the customer list, such as active, inactive, etc.	Other
`customer_lists_type`	Customer Lists Type	Dimension	The type of customer list, which can be standard, hashed, etc.	Other
`customer_lists_updated_time`	Customer Lists Updated Time	Dimension	The timestamp indicating when the customer list was last updated.	Other
`daily_spend_cap`	Current Camping Daily Budget	Metric	The maximum amount that can be spent daily on the campaign.	Other
`data_status`	Data Status	Dimension	The status of the data being fetched, such as ‘success’ or ‘error’.	Other
`date`	Date	Dimension	Timestamp or date value for date. Used for time-series analysis and filtering.	Other
`default_availability`	Catalog Availability	Metric	The default availability status for items in the catalog	Other
`default_country`	Catalog Applicable Country	Metric	The default country applicable to the catalog items	Other
`default_currency`	Currency	Dimension	The default currency used for pricing within the catalog	Other
`default_locale`	Default Locale	Dimension	The default locale for language and formatting within the catalog	Other
`destination_url`	Ad Destination URL	Dimension	The main destination URL of the ad.	Other
`dominant_color`	Pin Dominan Color	Metric	The dominant color extracted from the pin’s image.	Other
`ecpc_in_dollar`	ECPC	Metric	Effective cost per click in dollars	Other
`ecpc_in_micro_dollar`	Ecpc In Micro Dollar	Metric	Effective cost per click in micro dollars	Other
`ecpcv_in_dollar`	Cost Per Completed View	Metric	Effective cost per completed view in dollars	Other
`ecpcv_p95_in_dollar`	Cost Per Completed View 95%	Metric	95th percentile effective cost per completed view in dollars	Other
`ecpe_in_dollar`	Ecpe In Dollar	Metric	Effective cost per engagement in dollars	Other
`ecpm_in_micro_dollar`	CPM	Metric	Effective cost per mille in micro dollars	Other
`ecpv_in_dollar`	CPV	Metric	Effective cost per view in dollars	Other
`ectr`	ECTR	Metric	ECTR metric from Pinterest Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`eengagement_rate`	Engagement Rate	Metric	The percentage rate of engagement relative to total interactions. Calculated as a ratio of successful events to total opportunities.	Other
`engagement_1`	Engagement Rate 1	Metric	Engagement rate related to specific actions	Other
`engagement_2`	Engagement Rate 2	Metric	Secondary engagement rate related to specific actions	Other
`engagement_rate`	Engagement Rate	Metric	The percentage rate of engagement relative to total interactions. Calculated as a ratio of successful events to total opportunities.	Other
`enhanced_match_status`	Enhanced Match Status	Dimension	The status of enhanced match capabilities for the conversion tag.	Other
`feed_id`	Feed Id	Dimension	The ID of the feed associated with the catalog product group.	Other
`feed_profile_id`	Feed Profile Id	Dimension	The ID of the feed profile associated with the ad group.	Other
`follower_count`	Board Total Followers	Metric	The count of followers the board has.	Other
`format`	Catalog Format	Metric	The format of the catalog data, e.g., JSON, XML	Other
`has_been_promoted`	Pin has been promoted	Metric	Indicates whether the pin has been promoted or sponsored.	Other
`idea_pin_product_tag_visit_1`	Product Visit Rate	Metric	Product tag visit rate related to specific actions	Other
`idea_pin_product_tag_visit_2`	Product Visit Rate 2	Metric	Secondary product tag visit rate related to specific actions	Other
`impression_1`	Impressions	Metric	Impression rate related to specific actions	Other
`impression_1_gross`	Impression 1 Gross	Metric	Gross impression rate related to specific actions	Other
`impression_2`	Impressions 2	Metric	Secondary impression rate related to specific actions	Other
`inapp_checkout_cost_per_action`	Cost Per In-app checkuot	Metric	Cost per in-app checkout action	Other
`ios_deep_link`	Ios Deep Link	Dimension	The deep link URL for iOS devices.	Other
`is_campaign_budget_optimization`	Campaign Budget Optimization	Metric	Indicates if campaign budget optimization is enabled.	Other
`is_featured`	Product Group Is Featured	Metric	Indicates whether the product group is featured or not.	Other
`is_flexible_daily_budgets`	Campaign Daily Budget Optimization	Metric	Indicates if flexible daily budgets are enabled for the campaign.	Other
`is_owner`	Is Owner	Metric	Indicates if the current user is the owner of the pin.	Other
`is_pin_deleted`	Ad Linked Pin Deleted	Metric	A flag indicating if the ad is linked to a deleted pin.	Other
`is_removable`	Ad Is Removed	Metric	A flag indicating if the ad is removable.	Other
`is_standard`	Pin Standar	Metric	Indicates if the pin is a standard pin or a promoted pin.	Other
`keywords_id`	Keyword Id	Dimension	The unique identifier for the keyword.	Other
`keywords_type`	Keyword Type	Dimension	The type of keyword (brand, generic, long-tail, etc).	Other
`last_fired_time_ms`	Conversion Last Event Time	Metric	The timestamp of the last conversion event fired by the tag in milliseconds.	Other
`lead_form_id`	Ad Form Id	Dimension	The ID of the lead form associated with the ad.	Other
`lifetime_frequency_cap`	Ad User Lifetime Frequency	Metric	The maximum number of times a user can be shown the ad during its lifetime.	Other
`lifetime_spend_cap`	Campaing Budget	Metric	The maximum amount that can be spent for the lifetime of the campaign.	Other
`link`	Pin URL	Dimension	The URL link associated with the pin, if applicable.	Other
`location`	Catalog Location	Metric	The physical or digital location associated with the catalog	Other
`match_type`	keyword Matching Type	Dimension	The type of matching used for the keyword (exact, phrase, broad, etc).	Other
`media_images_1200x_height`	Media Images 1200X Height	Metric	Height of the image in the specified resolution.	Other
`media_images_1200x_url`	Media Images 1200X Url	Dimension	URL of the image in the specified resolution.	Other
`media_images_1200x_width`	Media Images 1200X Width	Metric	Width of the image in the specified resolution.	Other
`media_images_150x150_height`	Media Images 150X150 Height	Metric	Height of the image in 150×150 resolution.	Other
`media_images_150x150_url`	Media Images 150X150 Url	Dimension	URL of the image in 150×150 resolution.	Other
`media_images_150x150_width`	Pin Image	Metric	Width of the image in 150×150 resolution.	Other
`media_images_400x300_height`	Media Images 400X300 Height	Metric	Height of the image in 400×300 resolution.	Other
`media_images_400x300_url`	Media Images 400X300 Url	Dimension	URL of the image in 400×300 resolution.	Other
`media_images_400x300_width`	Media Images 400X300 Width	Metric	Width of the image in 400×300 resolution.	Other
`media_images_600x_height`	Media Images 600X Height	Metric	Height of the image in 600x resolution.	Other
`media_images_600x_url`	Media Images 600X Url	Dimension	URL of the image in 600x resolution.	Other
`media_images_600x_width`	Media Images 600X Width	Metric	Width of the image in 600x resolution.	Other
`media_images_originals_height`	Pin Images Originals Height	Metric	Pin Images Originals Height metric from Pinterest Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`media_images_originals_url`	Pin Images Originals Url	Dimension	Pin Images Originals Url metric from Pinterest Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`media_images_originals_width`	Pin Images Originals Width	Metric	Unique identifier for the pin images originals wth in Pinterest Ads.	Other
`media_media_type`	Board Media Type	Dimension	The type of media content associated with the board.	Other
`metrics_clickthrough`	Clicks	Metric	The number of times users clicked through to view content.	Other
`metrics_clickthrough_rate`	Click-through Rate	Metric	The rate at which users clicked through to view content.	Other
`metrics_closeup`	Closeup	Metric	The number of close-up views of content.	Other
`metrics_closeup_rate`	Closeup Rate	Metric	The rate at which close-up views of content occurred.	Other
`metrics_engagement`	Engagement	Metric	The level of user interaction or engagement with content.	Other
`metrics_engagement_rate`	Engagement Rate	Metric	The rate at which user engagement with content occurred.	Other
`metrics_impression`	Impression	Metric	The number of times content was displayed or viewed.	Other
`metrics_save`	Save	Metric	The number of times users saved or pinned content.	Other
`metrics_save_rate`	Save Rate	Metric	The rate at which content was saved or pinned by users.	Other
`note`	Pin Notes	Metric	Any additional notes or comments added to the pin by users.	Other
`num_batches`	Num Batches	Metric	The number of batches used to upload user records for the customer list.	Other
`num_removed_user_records`	Num Removed User Records	Metric	The count of user records removed from the customer list.	Other
`num_uploaded_user_records`	Constumer List Uploaded Records	Metric	The total number of user records uploaded to the customer list.	Other
`objective_type`	Campaign Objective Type	Dimension	The type of the campaign objective.	Other
`optimization_goal_metadata_conversion_tag_v3_goal_metadata_attribution_windows_click_window_days`	Optimization Attribution Window Days	Metric	Number of days for click attribution window.	Other
`optimization_goal_metadata_conversion_tag_v3_goal_metadata_attribution_windows_engagement_window_days`	Optimization Attribution Window Engagement Days	Metric	Number of days for engagement attribution window.	Other
`optimization_goal_metadata_conversion_tag_v3_goal_metadata_attribution_windows_view_window_days`	Optimization Attribution Window View Days	Metric	Number of days for view attribution window.	Other
`optimization_goal_metadata_conversion_tag_v3_goal_metadata_conversion_event`	Optimization Conversion Event Optimised For	Metric	The conversion event being optimized for.	Other
`optimization_goal_metadata_conversion_tag_v3_goal_metadata_conversion_tag_id`	Optimization Conversions Tag Id	Dimension	The ID of the conversion tag used for optimization.	Other
`optimization_goal_metadata_conversion_tag_v3_goal_metadata_cpa_goal_value_in_micro_currency`	Optimization CPA Goal	Dimension	The cost per action goal in micro currency.	Other
`optimization_goal_metadata_conversion_tag_v3_goal_metadata_is_roas_optimized`	Optimization ROAS Goal	Metric	Indicates if return on ad spend (ROAS) is optimized for.	Other
`optimization_goal_metadata_conversion_tag_v3_goal_metadata_learning_mode_type`	Optimization Learning Type	Dimension	The learning mode type for conversion optimization.	Other
`optimization_goal_metadata_frequency_goal_metadata_frequency`	Optimization Views Goal	Metric	The desired frequency of ad views.	Other
`optimization_goal_metadata_frequency_goal_metadata_timerange`	Optimization Goal Metadata Frequency Goal Metadata Timerange	Metric	The time range considered for frequency capping.	Other
`optimization_goal_metadata_scrollup_goal_metadata_scrollup_goal_value_in_micro_currency`	Optimization Scroll-up Goal	Dimension	The scroll-up goal value in micro currency.	Other
`order_line_id`	Campaing Order Line Id	Dimension	The unique identifier of the order line associated with the campaign.	Other
`outbound_click_1`	Outbound Clicks	Metric	Outbound click rate related to specific actions	Other
`outbound_click_2`	Outbound Clicks 2	Metric	Secondary outbound click rate related to specific actions	Other
`owner_id`	Owner Id	Dimension	Unique identifier of the owner	Other
`pacing_delivery_type`	Ad Group Pacing Delivery Type	Dimension	The delivery type pacing for the ad group.	Other
`page_visit_cost_per_action`	Cost Per Page Visit	Metric	Cost Per Acquisition (CPA) – The average cost to acquire one conversion. Calculated as total spend divided by total conversions.	Other
`page_visit_roas`	Page Visits ROAS	Metric	Return on ad spend for page visit actions	Other
`paid_impression`	Paid Impression	Metric	Unique identifier for the pa impression in Pinterest Ads.	Other
`parent_id`	Keyword Parent Id	Dimension	The ID of the parent keyword if this is a child keyword.	Other
`parent_pin_id`	Pin Parent Id	Dimension	The unique identifier of the parent pin if this pin is a repin.	Other
`parent_type`	Keyword Parent Type	Dimension	The type of the parent keyword if this is a child keyword (category, theme, etc).	Other
`permissions`	Account Permissions	Metric	Permissions assigned to the ad account	Other
`pin_count`	Board Total Pins	Metric	The total number of pins in the board.	Other
`pin_id`	Pin Id	Dimension	Unique identifier for the pin in Pinterest Ads.	Other
`pin_metrics`	Pin Metrics	Metric	Metrics data related to the pin, such as views, likes, and shares.	Other
`pin_promotion_id`	Pin Promotion Id	Dimension	Unique identifier for the promoted pin	Other
`placement_group`	Ad Group Placement Group	Metric	The group of placements where the ad group is shown.	Other
`placement_traffic_type`	Ad Group Traffic Target Type	Dimension	The type of traffic the ad group targets.	Other
`preferred_processing_schedule_time`	Preferred Processing Schedule Time	Dimension	The preferred processing time for items	Other
`preferred_processing_schedule_timezone`	Preferred Processing Schedule Timezone	Dimension	The timezone used for the processing schedule	Other
`privacy`	Board Privacy	Metric	The privacy settings of the board.	Other
`product_tags`	Pin Product Tags	Metric	Information about any product tags associated with the pin.	Other
`rejected_reasons`	Ad Rejected Reasons	Metric	Ad Rejected Reasons metric from Pinterest Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`rejection_labels`	Ad Rejection Labels	Metric	Labels applied to the ad when it is rejected.	Other
`repin_1`	Repin 1	Metric	Repinned rate related to specific actions	Other
`repin_2`	Repin 2	Metric	Secondary repinned rate related to specific actions	Other
`repin_rate`	Repin Rate	Metric	The percentage rate of repin relative to total interactions. Calculated as a ratio of successful events to total opportunities.	Other
`review_status`	Ad Review Status	Dimension	The current operational status indicating whether the item is active, paused, deleted, or in another state.	Other
`rule_ad_account_id`	Tracking Account Id	Dimension	The unique identifier for the advertising account linked to the audience criteria.	Other
`rule_country`	Country Criteria	Metric	The country criteria set for the audience.	Other
`rule_customer_list_id`	Customer List Id Audience	Dimension	Identifier for the customer list used as a criterion for the audience.	Other
`rule_engagement_domain`	Tracking Engagement Domain	Metric	The domain(s) used for engagement tracking purposes.	Other
`rule_engagement_type`	Tracking Engagement Type	Dimension	The type of engagement tracked, such as clicks, likes, shares, etc.	Other
`rule_engager_type`	Tracking Engagement Type	Dimension	Type of audience engagement, like active engagers, passive viewers, etc.	Other
`rule_event`	Tracking Engagement Event	Metric	Specific event triggering engagement tracking.	Other
`rule_percentage`	Tracking Lookalike Audience	Metric	Percentage of similarity for lookalike audience criteria.	Other
`rule_prefill`	Rule Prefill	Metric	Option to automatically fill in missing data for the audience.	Other
`rule_retention_days`	Tracking Audience Data Retention # Days	Metric	Number of days the audience data should be retained.	Other
`rule_visitor_source_id`	Tracking Visitor Source	Dimension	Identifier for the visitor source used as a criterion for the audience.	Other
`size`	Tracking Audience Size	Metric	Estimated size of the audience based on the specified criteria.	Other
`spend_in_dollar`	Spend	Metric	The monetary amount spent on advertising. Reported in the account’s configured currency.	Other
`spend_in_micro_dollar`	Spend In Micro Dollar	Metric	The monetary amount spent on in micro dollar. Reported in the account’s configured currency.	Other
`summary_status`	Campaign Summary Status	Dimension	The summary status of the campaign.	Other
`targeting_spec_property1`	Targeting Spec Property1	Metric	Description of targeting property 1.	Other
`targeting_spec_property2`	Targeting Spec Property2	Metric	Description of targeting property 2.	Other
`title`	Pin Title	Dimension	The title or headline associated with the pin.	Other
`total_checkout`	Total Checkout	Metric	Aggregate count of checkout events or items in the selected date range.	Other
`total_checkout_value_in_micro_dollar`	Total Checkout Value	Metric	Total value of checkout actions in micro dollars	Other
`total_click_add_to_cart`	Add To Cart	Metric	Total number of click actions leading to adding to cart	Other
`total_click_checkout`	Checkout	Metric	Total number of click actions leading to checkout	Other
`total_click_checkout_value_in_micro_dollar`	Checkout Value	Metric	Total value of click actions leading to checkout in micro dollars	Other
`total_click_lead`	Lead	Metric	Total number of click actions leading to lead generation	Other
`total_click_signup`	Signup	Metric	Total number of click actions leading to signups	Other
`total_click_signup_value_in_micro_dollar`	Signup Value	Metric	Total value of click actions leading to signups in micro dollars	Other
`total_clickthrough`	Clicks	Metric	Total number of click-through actions	Other
`total_conversions`	Conversions	Metric	Aggregate count of conversions events or items in the selected date range.	Other
`total_custom`	Custom Events	Metric	Total number of custom actions	Other
`total_engagement`	Total Engagement	Metric	Total number of engagement actions	Other
`total_engagement_checkout`	Total Engagement Checkout	Metric	Total number of engagement actions leading to checkout	Other
`total_engagement_checkout_value_in_micro_dollar`	Total Engagement Checkout Value	Metric	Total value of engagement actions leading to checkout in micro dollars	Other
`total_engagement_lead`	Total Engagement Lead	Metric	Total number of engagement actions leading to lead generation	Other
`total_engagement_signup`	Total Engagement Signup	Metric	Total number of engagement actions leading to signups	Other
`total_engagement_signup_value_in_micro_dollar`	Total Engagement Signup Value	Metric	Total value of engagement actions leading to signups in micro dollars	Other
`total_idea_pin_product_tag_visit`	Total Product Visit	Metric	Total number of product tag visits	Other
`total_impression_frequency`	Total Impression Frequency	Metric	Aggregate count of impression frequency events or items in the selected date range.	Other
`total_impression_user`	Total Impression User	Metric	Total number of users reached through impressions	Other
`total_lead`	Total Lead	Metric	Aggregate count of lead events or items in the selected date range.	Other
`total_offline_checkout`	Total Offline Checkout	Metric	Total number of offline checkout actions	Other
`total_page_visit`	Total Page Visit	Metric	Total number of page visit actions	Other
`total_repin_rate`	Total Repin Rate	Metric	The percentage rate of total repin relative to total interactions. Calculated as a ratio of successful events to total opportunities.	Other
`total_signup`	Total Signup	Metric	Total number of signup actions	Other
`total_signup_value_in_micro_dollar`	Total Signup Value	Metric	Total value of signup actions in micro dollars	Other
`total_video_3sec_views`	Video 3Sec Views	Metric	Total number of 3-second video views	Other
`total_video_avg_watchtime_in_second`	Video Avg Watchtime In Second	Metric	Average watch time for videos in seconds	Other
`total_video_mrc_views`	Video Views	Metric	Total number of MRC video views	Other
`total_video_p0_combined`	Video Play-to-rate	Metric	Aggregate count of video play-to-rate events or items in the selected date range.	Other
`total_video_p100_complete`	Video 100% Complete	Metric	Total completion rate for videos	Other
`total_video_p25_combined`	Video Views 25%	Metric	Total 25% completion rate for videos	Other
`total_video_p50_combined`	Video views 50%	Metric	Total 50% completion rate for videos	Other
`total_video_p75_combined`	Video views 75%	Metric	Total 75% completion rate for videos	Other
`total_video_p95_combined`	Video views 95%	Metric	Total 95% completion rate for videos	Other
`total_view_add_to_cart`	Video View Add To Cart	Metric	Total view actions leading to adding to cart	Other
`total_view_checkout`	Video View Checkout	Metric	Total view actions leading to checkout	Other
`total_view_checkout_value_in_micro_dollar`	Video View Checkout Value	Metric	Total value of view actions leading to checkout in micro dollars	Other
`total_view_lead`	Video View Lead	Metric	Total view actions leading to lead generation	Other
`total_view_signup`	Video View Signup	Metric	Total view actions leading to signups	Other
`total_view_signup_value_in_micro_dollar`	Video View Signup Value	Metric	Total value of view actions leading to signups in micro dollars	Other
`total_web_checkout`	Web Checkout	Metric	Total number of web checkout actions	Other
`total_web_checkout_value_in_micro_dollar`	Web Checkout Value	Metric	Total value of web checkout actions in micro dollars	Other
`total_web_click_checkout`	Web Click Checkout	Metric	Total number of web click actions leading to checkout	Other
`total_web_click_checkout_value_in_micro_dollar`	Web Click Checkout Value	Metric	Total value of web click actions leading to checkout in micro dollars	Other
`total_web_engagement_checkout`	Web Engagement Checkout	Metric	Total number of web engagement actions leading to checkout	Other
`total_web_engagement_checkout_value_in_micro_dollar`	Web Engagement Checkout Value	Metric	Total value of web engagement actions leading to checkout in micro dollars	Other
`total_web_sessions`	Web Sessions	Metric	Aggregate count of web sessions events or items in the selected date range.	Other
`total_web_view_checkout`	Web View Checkout	Metric	Total number of web view actions leading to checkout	Other
`total_web_view_checkout_value_in_micro_dollar`	Web View Checkout Value	Metric	Total value of web view actions leading to checkout in micro dollars	Other
`tracking_urls_audience_verification`	Event Tracking Urls Audience Verification	Metric	Tracking URLs for audience verification events.	Other
`tracking_urls_buyable_button`	Event Tracking Urls Buyable Button	Metric	Tracking URLs for buyable button events.	Other
`tracking_urls_click`	Event Tracking URL	Metric	Tracking URLs for click events.	Other
`tracking_urls_engagement`	Event Tracking Urls Engagement	Metric	Tracking URLs for engagement events.	Other
`tracking_urls_impression`	Ad Impression Tracking Urls	Metric	URL to track impressions of the ad.	Other
`type`	Ad Type	Dimension	Ad Type metric from Pinterest Ads. This field provides data for reporting and analysis in your marketing dashboards.	Other
`updated_time`	Ad Updated Time	Dimension	The timestamp when the ad was last updated.	Other
`updated_timestamp`	Audience Updated Timestamp	Dimension	Timestamp indicating when the audience data was last updated.	Other
`value`	Keyword	Metric	The actual text value of the keyword.	Other
`version`	Conversion Tags Version	Metric	The version number or revision of the conversion tag.	Other
`video_3sec_views_2`	Video 3Sec Views 2	Metric	Number of 3-second video views related to specific actions	Other
`video_length`	Video Length	Metric	Unique identifier for the veo length in Pinterest Ads.	Other
`video_mrc_views_2`	Video Views 2	Metric	Number of MRC video views related to specific actions	Other
`video_p0_combined_2`	Video P0 Combined 2	Metric	Play-through rate of videos related to specific actions	Other
`video_p100_complete_2`	Video 100% Complete 1	Metric	Completion rate of videos related to specific actions	Other
`video_p25_combined_2`	Video Views 25% 2	Metric	25% completion rate of videos related to specific actions	Other
`video_p50_combined_2`	Video views 50% 2	Metric	50% completion rate of videos related to specific actions	Other
`video_p75_combined_2`	Video views 75% 2	Metric	75% completion rate of videos related to specific actions	Other
`video_p95_combined_2`	Video views 95% 2	Metric	95% completion rate of videos related to specific actions	Other
`view_tracking_url`	Ad View Tracking Url	Dimension	The URL for tracking views of the ad.	Other
`web_checkout_cost_per_action`	Web Checkout Cost Per Action	Metric	Cost Per Acquisition (CPA) – The average cost to acquire one conversion. Calculated as total spend divided by total conversions.	Other
`web_checkout_roas`	Web Checkout Roas	Metric	Return on ad spend for web checkout actions	Other
`web_sessions_1`	Web Sessions 1	Metric	Number of web sessions related to specific actions	Other
`web_sessions_2`	Web Sessions 2	Metric	Secondary number of web sessions related to specific actions	Other
Pins1 fields
`media_images_originals_image`	Pin Image	Metric	Pin Image metric from Pinterest Ads. This field provides data for reporting and analysis in your marketing dashboards.	Pins
User Account13 fields
`about`	Account About	Metric	The total count of ac about recorded during the reporting period.	User Account
`account_follower_count`	Account Follower Count	Dimension	The total count of ac follower recorded during the reporting period.	User Account
`account_pin_count`	Account Pin Count	Dimension	User account pin count. This includes both created and saved pins.	User Account
`account_type`	Account Type	Dimension	The total count of ac type recorded during the reporting period.	User Account
`board_count`	Account Board Count	Metric	User account board count. Board count on user account level may differ from counts found elsewhere due to attribution of collaborative Boards.	User Account
`business_name`	Account Business Name	Dimension	The display name of the account business as configured in Pinterest Ads.	User Account
`following_count`	Account Following Count	Metric	The total count of ac following recorded during the reporting period.	User Account
`monthly_views`	Account Monthly Views	Metric	The total count of ac monthly views recorded during the reporting period.	User Account
`profile_image`	Profile Image	Metric	Profile Image metric from Pinterest Ads. This field provides data for reporting and analysis in your marketing dashboards.	User Account
`profile_image_url`	Profile Image Url	Dimension	Profile Image Url metric from Pinterest Ads. This field provides data for reporting and analysis in your marketing dashboards.	User Account
`user_account_id`	User Account Id	Dimension	Unique identifier for the user account in Pinterest Ads.	User Account
`username`	Username	Dimension	Unique users or visitors who interacted with your property. Each person is counted once regardless of sessions.	User Account
`website_url`	Website Url	Dimension	Website Url metric from Pinterest Ads. This field provides data for reporting and analysis in your marketing dashboards.	User Account

Tutorials