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Instagram Insights Fields List
104 fields · 58 metrics · 46 dimensions
BigQuery
Looker Studio
Google Sheets
Power BI| Field Name | Label | Type | Description | Group |
|---|---|---|---|---|
| Account Info6 fields | ||||
name |
Account name | Dimension | The display name of the account as configured in Instagram Insights. | Account Info |
profile_id |
Account ID | Dimension | Unique identifier for the account in Instagram Insights. | Account Info |
profile_ig_id |
Account IG ID | Dimension | Unique identifier for the account ig in Instagram Insights. | Account Info |
profile_picture |
Account picture | Metric | The total count of ac picture recorded during the reporting period. | Account Info |
profile_picture_url |
Account picture URL | Dimension | The total count of ac picture url recorded during the reporting period. | Account Info |
profile_username |
Username | Dimension | The display name of the user as configured in Instagram Insights. | Account Info |
| Account Insights9 fields | ||||
email_contacts |
Taps on email link | Metric | Total number of taps on the email link in the IG User’s profile. | Account Insights |
follower_count |
Profile new followers | Metric | Total number of new followers each day within the specified range. | Account Insights |
get_directions_clicks |
Taps on directions link | Metric | Total number of taps on the directions link in the IG User’s profile. | Account Insights |
impressions |
Profile impressions | Metric | Total number of times the IG User’s IG Media objects (i.e. posts, stories and promotions) have been viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile views. | Account Insights |
phone_call_clicks |
Taps on phone link | Metric | Total number of taps on the call link in the IG User’s profile. | Account Insights |
profile_views |
Profile views | Metric | Total number of users who have viewed the IG User’s profile within the specified period. | Account Insights |
reach |
Profile reach | Metric | Total number of times the IG User’s media objects (i.e. posts, stories and promotions) have been uniquely viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. | Account Insights |
text_message_clicks |
Taps on text message link | Dimension | Total number of taps on the text message link in the IG User’s profile. | Account Insights |
website_clicks |
Taps on website link | Metric | Total number of taps on the website link in the IG User’s profile. | Account Insights |
| Account Metrics6 fields | ||||
biography |
Account biography | Metric | The total count of ac biography recorded during the reporting period. | Account Metrics |
followers_count |
Total followers | Metric | The total count of followers recorded during the reporting period. | Account Metrics |
follows_count |
Account follows | Metric | The total count of ac follows recorded during the reporting period. | Account Metrics |
media_count |
Account posts count | Metric | The total count of ac posts recorded during the reporting period. | Account Metrics |
story_date |
Account date | Metric | Timestamp indicating when the account occurred. Used for time-series analysis and reporting. | Account Metrics |
website |
Account website | Metric | The total count of ac website recorded during the reporting period. | Account Metrics |
| Audience City2 fields | ||||
audience_city |
Followers city (metric) | Dimension | Audience followers city (metric) used for targeting or segmentation in your campaigns. | Audience City |
audience_city_related |
Followers city | Dimension | Audience followers city used for targeting or segmentation in your campaigns. | Audience City |
| Audience Country5 fields | ||||
audience_country |
Followers country (metric) | Dimension | Audience followers country (metric) used for targeting or segmentation in your campaigns. | Audience Country |
audience_country_code_related |
Followers country code | Dimension | Audience followers country code used for targeting or segmentation in your campaigns. | Audience Country |
audience_country_code_related_icon |
Followers country icon | Dimension | Audience followers country icon used for targeting or segmentation in your campaigns. | Audience Country |
audience_country_code_related_icon_url |
Followers country icon url | Dimension | Audience followers country icon url used for targeting or segmentation in your campaigns. | Audience Country |
audience_country_name_related |
Followers country | Dimension | Audience followers country used for targeting or segmentation in your campaigns. | Audience Country |
| Audience Country and Language Code2 fields | ||||
audience_locale |
Followers country and language code (metric) | Dimension | Audience followers country and language code (metric) used for targeting or segmentation in your campaigns. | Audience Country and Language Code |
audience_locale_related |
Followers country and language code | Dimension | The locales by country codes of the IG User’s followers. Does not include current day’s data | Audience Country and Language Code |
| Audience Gender and Age2 fields | ||||
audience_gender_age |
Followers gender & age (Metric) | Dimension | Audience gender & age quantity | Audience Gender and Age |
audience_gender_age_related |
Followers gender & age | Dimension | Audience followers gender & age used for targeting or segmentation in your campaigns. | Audience Gender and Age |
| Date10 fields | ||||
date |
Date | Dimension | Timestamp or date value for date. Used for time-series analysis and filtering. | Date |
hour |
Hour of day | Metric | Hour of day metric from Instagram Insights. This field provides data for reporting and analysis in your marketing dashboards. | Date |
month_date |
Month | Dimension | Timestamp indicating when the month occurred. Used for time-series analysis and reporting. | Date |
quarter_date |
Quarter | Dimension | Timestamp indicating when the quarter occurred. Used for time-series analysis and reporting. | Date |
week_date |
Week | Dimension | Timestamp indicating when the week occurred. Used for time-series analysis and reporting. | Date |
week_day_date |
Day of week (Mon – Sun) | Dimension | Timestamp indicating when the day of week (mon – sun) occurred. Used for time-series analysis and reporting. | Date |
year_date |
Year | Dimension | Timestamp indicating when the year occurred. Used for time-series analysis and reporting. | Date |
year_month_date |
Month and year | Dimension | Timestamp indicating when the month and year occurred. Used for time-series analysis and reporting. | Date |
year_quarter_date |
Quarter and year | Dimension | Timestamp indicating when the quarter and year occurred. Used for time-series analysis and reporting. | Date |
year_week_date |
Week and year | Dimension | Timestamp indicating when the week and year occurred. Used for time-series analysis and reporting. | Date |
| End date2 fields | ||||
end_date |
End date | Dimension | Timestamp indicating when the end occurred. Used for time-series analysis and reporting. | End date |
end_time |
End time | Dimension | Timestamp indicating when the end occurred. Used for time-series analysis and reporting. | End date |
| Followers Age2 fields | ||||
audience_age |
Followers age (metric) | Dimension | Audience followers age (metric) used for targeting or segmentation in your campaigns. | Followers Age |
audience_age_related |
Followers age | Dimension | Audience followers age used for targeting or segmentation in your campaigns. | Followers Age |
| Followers Gender4 fields | ||||
audience_gender |
Followers gender (metric) | Dimension | Audience followers gender (metric) used for targeting or segmentation in your campaigns. | Followers Gender |
audience_gender_related |
Followers gender | Dimension | The gender and age distribution of followers for whom we have demographic data. | Followers Gender |
audience_gender_related_icon |
Followers gender icon | Dimension | Audience followers gender icon used for targeting or segmentation in your campaigns. | Followers Gender |
audience_gender_related_icon_url |
Followers gender icon url | Dimension | The gender and age distribution of followers for whom we have demographic data. | Followers Gender |
| Online Followers5 fields | ||||
online_followers |
Online followers | Metric | Total number of the IG User’s followers who were online during the specified range | Online Followers |
online_followers_date |
Online followers date | Dimension | Date of the IG User’s followers who were online during the specified range | Online Followers |
online_followers_date_hour |
Online followers date and hour | Metric | Date and hour of the IG User’s followers who were online during the specified range | Online Followers |
online_followers_day |
Online followers day of week | Metric | The day of the IG User’s followers who were online during the specified range | Online Followers |
online_followers_hour |
Online followers hour of day | Metric | The hours of the IG User’s followers who were online during the specified range | Online Followers |
| Posts34 fields | ||||
caption |
Post caption | Metric | Post caption metric from Instagram Insights. This field provides data for reporting and analysis in your marketing dashboards. | Posts |
comments |
Post’s first 3 comments | Metric | It’s the list of (first) 3 comments | Posts |
comments_count |
Post comments count | Metric | Number of total comments on the media object | Posts |
engagement |
Post engagement | Metric | Total number of likes and IG Comments on the IG Media object. | Posts |
feed_likes |
Post likes | Metric | Number of likes on the feed post | Posts |
id |
Post ID | Dimension | Unique identifier for the post in Instagram Insights. | Posts |
ig_id |
IG ID | Dimension | Instagram account Unique Identifier | Posts |
is_comment_enabled |
Post comment enabled | Metric | Shows either if users are allowed to comment a post or not | Posts |
like_count |
Post total like count | Metric | The total count of post like recorded during the reporting period. | Posts |
media_product_type |
Media product type | Dimension | Surface where the media is published. Can be AD, FEED, STORY or REELS. | Posts |
media_type |
Post type | Dimension | It’s the Post type (IMAGE, VIDEO or CAROUSEL_ALBUM) | Posts |
media_url |
Post image URL | Dimension | Post image URL metric from Instagram Insights. This field provides data for reporting and analysis in your marketing dashboards. | Posts |
media_url_ins |
Post image | Metric | Post image metric from Instagram Insights. This field provides data for reporting and analysis in your marketing dashboards. | Posts |
month_timestamp |
Post date month | Metric | Date when the post was published | Posts |
permalink |
Post link | Metric | Post link metric from Instagram Insights. This field provides data for reporting and analysis in your marketing dashboards. | Posts |
post_count |
Posts count | Metric | The total count of posts recorded during the reporting period. | Posts |
post_engagement_rate |
Post engagement rate | Metric | Post engagement rate: post engagements/post impressions. | Posts |
post_impressions |
Post impressions | Metric | Number of times a post is shown | Posts |
post_reach |
Post reach | Metric | Number of people that have seen a post | Posts |
quarter_timestamp |
Post date quarter | Metric | Date when the post was published | Posts |
reels_comments |
Reels comments | Metric | Number of comments on the reel | Posts |
reels_likes |
Reels likes | Metric | The number of like reactions on your content. Likes indicate positive audience sentiment and content appreciation. | Posts |
reels_plays |
Reels plays | Metric | Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. | Posts |
reels_shares |
Reels shares | Metric | The number of times your content was shared by users. Shares extend organic reach and indicate highly valuable content. | Posts |
reels_total_interactions |
Reels total interactions | Metric | Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments. | Posts |
saved |
Post saves | Metric | Number of times a post is saved | Posts |
timestamp |
Post date | Metric | Date when the post was published | Posts |
timestamp_hour |
Post hour of day | Metric | Hour when the post was published | Posts |
username |
Post Owner Username | Dimension | Unique users or visitors who interacted with your property. Each person is counted once regardless of sessions. | Posts |
video_views |
Post video views | Metric | Number of video plays for at least 3 seconds | Posts |
week_day_timestamp |
Post date week day | Metric | Date when the post was published | Posts |
week_timestamp |
Post date week | Metric | Date when the post was published | Posts |
year_timestamp |
Post date year | Metric | Date when the post was published | Posts |
year_week_timestamp |
Post date year week | Metric | Date when the post was published | Posts |
| Real time API1 fields | ||||
real_time |
Real time | Dimension | Get your data directly from Meta’s API, this field will increase your loading time but will give the exact number from the business manager. | Real time API |
| Start date1 fields | ||||
start_date |
Start date | Dimension | Timestamp indicating when the start occurred. Used for time-series analysis and reporting. | Start date |
| Story13 fields | ||||
exits |
Story exits | Metric | Number of times someone exited the story IG Media object | Story |
replies |
Stories replies | Metric | Total number of replies (IG Comments) on the story IG Media object. | Story |
story_id |
Story ID | Dimension | Unique identifier for the story in Instagram Insights. | Story |
story_impressions |
Story impressions | Metric | Total number of times the story IG Media object has been seen. | Story |
story_media_picture |
Story picture | Metric | Story picture metric from Instagram Insights. This field provides data for reporting and analysis in your marketing dashboards. | Story |
story_media_type |
Story type | Dimension | It’s the story media type (IMAGE, VIDEO) | Story |
story_media_url |
Story URL | Dimension | Story URL metric from Instagram Insights. This field provides data for reporting and analysis in your marketing dashboards. | Story |
story_reach |
Story reach | Metric | Total number of unique Instagram accounts that have seen the story IG Media object. | Story |
story_timestamp |
Story date | Metric | Date when the story was published | Story |
story_timestamp_hour |
Story hour of day | Metric | Hour when the story was published | Story |
swipe_forward |
Stories swipe (forward) | Metric | Total number of swipes forward on this story. | Story |
taps_back |
Stories taps (backwards) | Metric | Total number of taps to see this story IG Media object’s previous photo or video. | Story |
taps_forward |
Stories taps (forward) | Metric | Total number of taps to see this story IG Media object’s next photo or video. | Story |