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Google Ads integration for Looker Studio

Connect your Google Ads data to Looker Studio for free—analyze pMax, Search, keywords, campaign, and more, all in one place.
Google Ads Overview Report

Free Google Ads report templates for Looker Studio

Why marketers choose Porter

Porter


✓ No-code marketing data warehouse

Others


✓ Connectors & ETL

Storage Built-in, self-managed BigQuery with automated transformations, transfers, queries, and costs included. Requires setting up your own BigQuery project, managing tables, transfers, and costs.
Data syncing Switch between stored BigQuery and real-time API data in the same connection. Either stored (manual BigQuery setup) or real-time, not both.
Data blending Blend Meta Ads by campaign, creative, and attribution window—no manual mapping needed. Manually join Meta Ads tables by campaign, creative, and attribution window.
Destinations Looker Studio + Google Sheets in one subscription. Separate price per destination.

How to connect Google Ads to Looker Studio

To connect Google Ads to Google Looker Studio (formerly Data Studio), follow these steps:

+700 fields from the Google Ads manager

Ad Identity & Status

Google Ads Ad Name
Google Ads Ad Type
Google Ads Status

Creative Assets

Google Ads Ad Headlines
Google Ads Ad Images
Google Ads Ad Strength

URLs

Google Ads Final URL
Google Ads Tracking Template
Google Ads UTM Campaign

Ad Policy & Quality

Google Ads Approval Status
Google Ads Policy Review
Google Ads Quality Score

Ad Types & Formats

Google Ads Responsive Search Ad
Google Ads Video Ad
Google Ads Shopping Ad

Campaigns

Google Ads Campaign Name
Google Ads Status
Google Ads Budget

Bidding

Google Ads Bidding Strategy
Google Ads Target CPA
Google Ads Target ROAS

Ad Groups

Google Ads Ad Group Name
Google Ads Status
Google Ads CPC Bid

Performance

Google Ads Clicks
Google Ads Impressions
Google Ads CTR
Google Ads Cost

Conversions

Google Ads Total Conversions
Google Ads Conversion Value
Google Ads Conversion Rate

Audiences

Google Ads Age
Google Ads Gender
Google Ads Device

Visibility

Google Ads Impressions
Google Ads Viewability
Google Ads Invalid Clicks

Assets

Google Ads Asset Name
Google Ads Asset Type
Google Ads Status

Time

Google Ads Date
Google Ads Month
Google Ads Hour of Day

Google Ads connector pricing

Free forever plan included. Plans start at $15/month. Only pay per Google Ads account connected.
  • Unlimited 14-day trial: Connect any number of Google Ads accounts to Looker Studio
  • Free forever: Up to 3 Google Ads accounts with 30-day history
  • Pay per account: Add or remove ad accounts anytime
  • Sheets included: Send data to both Looker Studio and Google Sheets in one subscription
  • Unlimited users: No extra cost for team members
  • Volume discounts: The more ad accounts you connect, the lower the price per account
$12.5/mo

Billed annually

Avg. price per account: $12.5/mo

Start 14-day free trial