Google Ads

Google Looker Studio

Google Ads connector for Looker Studio

Connect your Google Ads data to Looker Studio for free—analyze pMax, Search, keywords, campaign, and more, all in one place.

Free Google Ads report templates for Looker Studio

Google Ads Peak Hours Report

Visualize performance by hour/day to spot peak conversion times.

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SEM dashboard for Google Ads and Bing Ads KPIs

SEM Report Template

Monitor spend, conversions, and ROAS across Google/Bing.

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Google Ads PMax Report

Break down asset groups, audiences, and conversions.

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Google Ads Keywords Analysis Report

Review search terms, match types, cost, and conversions.

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Google Ads Funnel Report

Follow users from impressions to conversions to find drop-offs.

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Google Ads Audience Report

Segment results by audience, demographics, location, and device.

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Google Ads Campaign Performance Report

Track spend, clicks, conversions, and ROAS with filters.

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Why marketers choose Porter

	Porter ✓ No-code marketing data warehouse	Others ✓ Connectors & ETL
Storage	Built-in, self-managed BigQuery with automated transformations, transfers, queries, and costs included.	Requires setting up your own BigQuery project, managing tables, transfers, and costs.
Data syncing	Switch between stored BigQuery and real-time API data in the same connection.	Either stored (manual BigQuery setup) or real-time, not both.
Data blending	Blend Google Ads campaigns, keywords, and ad groups—see cross-campaign ROAS, CPA, and conversion trends instantly.	Manual table selection, field mapping, and join setup.
Destinations	Looker Studio + Google Sheets in one subscription.	Separate price per destination.

How to connect Google Ads to Looker Studio

To connect Google Ads to Google Looker Studio (formerly Data Studio), follow these steps:

Step 1: Choose the Google Ads integration on portermetrics.com

Step 2: Log in with your Google account and start a free trial or use the free plan

Step 3: Click Add Account and connect your Google Ads profile, reauthorizing if needed

Step 4: Select your connected profile and choose one or multiple Google Ads accounts

Step 5: Click Create Report to load your Google Ads dashboard in Looker Studio and save it

Full tutorial: How to connect Google Ads to Google Looker Studio

+700 fields from the Google Ads manager

All Google Ads fields

Access every field available in Google Ads—over 900 in total—including calculated metrics like Quality Score, conversion rate, and impression share, plus custom fields not shown in the native UI.

All aggregation types

Retrieve every conversion and performance metric with full aggregation: unique, device, network, and account-level. For example: conversions, view-throughs, cross-device, and assisted conversions.

All attribution models

Compare every attribution model supported by Google Ads—last click, data-driven, position-based, time decay, linear—side by side in one dashboard to see how conversions and ROAS shift.

Ad previews & assets

Along with performance, Porter retrieves ad previews and creative assets (headlines, descriptions, images, videos, URLs) so you can connect reporting directly with creative and policy analysis.

Marketer-friendly naming

Fields are named exactly as in Google Ads, so campaigns, ad groups, ads, and keywords are instantly familiar. Porter also standardizes them for blending with GA4, Meta, and CRM data.

Full segmentation

Segment data by campaign, ad group, ad, keyword, device, audience, location, network, hour, date, week, and every other breakdown supported by Google Ads for granular analysis.

Ad Identity & Status

Ad Name

Ad Type

Status

Creative Assets

Ad Headlines

Ad Images

Ad Strength

URLs

Final URL

Tracking Template

UTM Campaign

Ad Policy & Quality

Approval Status

Policy Review

Quality Score

Ad Types & Formats

Responsive Search Ad

Video Ad

Shopping Ad

Campaigns

Campaign Name

Status

Budget

Bidding

Bidding Strategy

Target CPA

Target ROAS

Ad Groups

Ad Group Name

Status

CPC Bid

Performance

Clicks

Impressions

CTR

Cost

Conversions

Total Conversions

Conversion Value

Conversion Rate

Audiences

Age

Gender

Device

Visibility

Impressions

Viewability

Invalid Clicks

Assets

Asset Name

Asset Type

Status

Time

Date

Month

Hour of Day

Google Ads connector pricing

Free forever plan included. Plans start at $15/month. Only pay per Google Ads account connected.

Unlimited 14-day trial: Connect any number of Google Ads accounts to Looker Studio
Free forever: Up to 3 Google Ads accounts with 30-day history
Pay per account: Add or remove ad accounts anytime
Sheets included: Send data to both Looker Studio and Google Sheets in one subscription
Unlimited users: No extra cost for team members
Volume discounts: The more ad accounts you connect, the lower the price per account

Monthly Annual (save 17%)

Accounts

$12.5/mo

Billed annually

Avg. price per account: $12.5/mo ↓

Start 14-day free trial

Learn Looker Studio

Connect your data

Paid Media

Google

Social Media

E-commerce & CRM

Paid Media

Google

CRM & Email

E-commerce

Social Media

Competitor Analysis

KPIs

Paid media

Google

Social media

E-comm & CRM

Billing

Google Ads connector for Looker Studio

Free Google Ads report templates for Looker Studio

Google Ads Peak Hours Report

SEM Report Template

Google Ads PMax Report

Google Ads Keywords Analysis Report

Google Ads Funnel Report

Google Ads Audience Report

Google Ads Campaign Performance Report

Why marketers choose Porter

Porter

Others

How to connect Google Ads to Looker Studio

+700 fields from the Google Ads manager

All Google Ads fields

All aggregation types

All attribution models

Ad previews & assets

Marketer-friendly naming

Full segmentation

Ad Identity & Status

Creative Assets

URLs

Ad Policy & Quality

Ad Types & Formats

Campaigns

Bidding

Ad Groups

Performance

Conversions

Audiences

Visibility

Assets

Time

Google Ads connector pricing

Accounts

Tutorials