What is a LinkedIn Pages dashboard?
A LinkedIn Pages dashboard is an interface tool that consolidates data from LinkedIn Analytics and other relevant sources to track and display key performance indicators (KPIs) such as engagement rate, follower growth, and post reach. This enables teams to monitor page performance and create presentations for stakeholders.
LinkedIn Pages dashboards are typically built using flexible tools like Google Looker Studio, Power BI, or platform-specific solutions to enable high customization and integration of multiple data sources.
What to include in a LinkedIn Pages dashboard?
An actionable LinkedIn Pages dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive LinkedIn Pages dashboards
Executive dashboards for CMOs, CEOs, and clients show the impact of LinkedIn presence on business goals. Reviewed weekly, monthly, or quarterly, they include:
- Engagement analysis: by post type, using metrics like engagement rate and follower interactions.
- Follower growth analysis: tracking new followers and trends over time.
- Content performance analysis: evaluating the reach and impact of different content types.
- Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.
LinkedIn Pages manager dashboards
Manager dashboards provide insights into page performance by post, audience segment, and time period. They help align teams, define tactics, and include:
- Content performance reporting: overall post performance and audience engagement.
- Goal tracking: compare current performance vs objectives.
- Audits for prioritization and spotting issues.
- Competitive analysis for benchmarking against similar pages.
- Topic, keyword, content, audience research
Operational LinkedIn Pages dashboards
Operational dashboards for analysts and page managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
- Post metrics: engagement, reach, and impressions.
- Follower metrics: growth trends and demographics.
- Content analysis: performance by type and topic.
Operational LinkedIn Pages dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
How to build a LinkedIn Pages dashboard?
To build a LinkedIn Pages dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.
Here’s the breakdown:
Connect data sources
Define and connect the data sources to bring to your dashboard. Common sources are LinkedIn Analytics for page performance and other social media platforms for comparative analysis.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.
You can follow these tutorials on connecting your data:
Choose a template
Choose from dozens of LinkedIn Pages dashboard templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, and content performance.
Learn to copy Looker Studio templates.
While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience data, and all the fields and metrics that you define as "key performance indicators".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your LinkedIn reporting use cases, such as engagement monitoring, follower growth, and content performance.
Select metrics, dimensions, and charts
Once your dashboard template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
- Select the data source and the account connected to it
- Choose metrics (e.g. Engagement rate, follower growth, post reach, etc.).
- Choose breakdowns to segment your data (e.g. by date, post type, audience demographics, etc.)
You can follow these tutorials on adding data to your dashboards
Design
To make your LinkedIn Pages dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your LinkedIn Pages dashboards:
Share
Share your LinkedIn Pages dashboards via links, PDF, schedule emails, and control permissions.
KPIs to include in a LinkedIn Pages dashboard?
LinkedIn Pages dashboards should include a mix of visibility, engagement, and growth metrics to fully understand the performance of your LinkedIn presence towards business goals. They include:
LinkedIn Pages KPIs measure the effectiveness of your page content and audience engagement:
- Visibility metrics: impressions, reach, follower count
- Engagement metrics: likes, comments, shares, engagement rate
- Growth metrics: new followers, follower demographics
To analyze these LinkedIn Pages KPIs, segment them by:
- Time: Hourly, daily, weekly, monthly
- Content: post type, topic, format
- Audience: demographics, interests, behavior
