Best Instagram Insights report templates for marketing teams and agencies (2024)

Automate marketing reporting with dozens of 100% customizable, white-label Instagram Insights report templates. Used and made by +10,000 marketers in over 60 countries.

Google Business Profile report template for marketing teams and agencies

Optimize your local SEO strategy with this Google Business Profile report template. Track CTR, conversion rate, CAC, clicks, impressions, and reviews. Analyze data by location, age, gender, and time. Perfect for marketing teams aiming to consolidate performance insights and meet specific goals.

Monthly Marketing performance report template for marketing teams and agencies

Analyze key metrics with the Monthly Marketing performance report template. Measure conversion rates, ROI, and CTR using data from Google Analytics 4, Facebook Ads, and Instagram Insights. Segment by audience, channel, and geography. Designed for marketing teams to track campaign success and refine strategies with insights from YouTube and Google Ads.

Local SEO report template for marketing teams and agencies

Optimize your local SEO strategy with this Local SEO report template. Track CTR, conversion rate, and cost per conversion. Analyze keyword ranking, organic traffic, and local pack visibility. Segment data by demographics, location, and behavior over time. Perfect for marketing teams aiming to achieve specific goals and improve performance.

Google Ads Audience report template for marketing teams and agencies

Analyze key metrics such as conversion rate, CTR, and engagement with this Google Ads Audience report template. Track audience segments and campaign types over various timeframes. Designed for PPC specialists to measure performance and refine strategies using data from Google Ads and Paid Media.

Content performance report template for marketing teams and agencies

Optimize your social media strategy with the Content performance report template. Track conversion rates, engagement, and audience demographics using data from Google Analytics 4, Instagram Insights, and Facebook Insights. Analyze key metrics by campaign, duration, and time. Perfect for marketing teams to measure performance and achieve objectives efficiently.

Shopify report template for marketing teams and agencies

Analyze key metrics like revenue, average order value, and conversion rate with this Shopify report template. Track cost per acquisition and return on ad spend. Segment by audience, messaging, and channels. Ideal for e-commerce marketing teams to unify insights and optimize strategies. Perfect for monitoring Shopify store performance across various timeframes.

Weekly report template for marketing teams and agencies

Optimize your marketing strategy with this Weekly report template. Track CAC, conversion rates, ROI, and more. Consolidate data from SEO, Google Analytics 4, Facebook Ads, Instagram Insights, and YouTube. Segment by demographics, location, and time. Perfect for marketing teams to measure key metrics and enhance performance.

Google Analytics 4 Attribution report template for marketing teams and agencies

Analyze key metrics such as CTR, conversion rate, and cost per conversion with this Google Analytics 4 Attribution report template. Segment data by demographics, psychographics, and behavior over various timeframes. Designed for marketing teams to consolidate insights and refine strategies, utilizing Google Analytics 4 for a comprehensive view of audience engagement.

Google Ads Peak hours report template for marketing teams and agencies

Optimize your PPC strategy with the Google Ads Peak hours report template. Track key metrics like conversion rate, CPC, and CTR. Analyze performance by campaign type, device, and time. Measure impressions and audience size during peak hours. Ideal for marketing teams to consolidate insights and achieve specific goals.

Facebook Ads report template for marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Track metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC and Paid Media teams to measure ad effectiveness across demographics and interests.

Amazon Seller Central report template for marketing teams and agencies

Analyze key metrics with this Amazon Seller Central report template. Track GMV, AOV, and CPA. Segment by demographics, ad format, and time. Perfect for e-commerce marketing teams to consolidate data from Amazon Seller Central. Optimize performance and refine strategies for targeted audiences. Measure success across platforms efficiently.

Ad pacing and budget tracking report template for marketing teams and agencies

Optimize PPC and Facebook Ads with the Ad pacing and budget tracking report template. Track CTR, conversion rate, and cost per conversion. Segment by audience, ad placement, and timing. Monitor budget allocation across demographics and timeframes. Ideal for marketing teams to analyze paid media performance and achieve specific goals.

Social Media Client presentation report template for marketing teams and agencies

Analyze key metrics with this Social Media Client presentation report template. Track conversion rates, engagement, and audience insights from Instagram and Facebook. Segment data by campaign, demographics, and time. Perfect for agencies to present actionable insights and performance, aligning with marketing goals and strategies.

Facebook Ads report template for marketing teams and agencies

Optimize your Facebook Ads strategy with this report template. Measure key metrics like cost per conversion, ROAS, and CTR. Analyze performance by audience, placement, and time. Ideal for PPC specialists to track and improve paid media campaigns. Consolidate data from Facebook Ads and PPC for actionable insights.

E-commerce report template for marketing teams and agencies

Optimize your strategy with this E-commerce report template. Track metrics like conversion rate, average order value, and CPA. Analyze dimensions by audience, channel, and time. Integrate data from E-commerce, Paid Media, and SEO. Ideal for marketing teams to measure performance and achieve goals effectively.

What is an Instagram Insights report?

An Instagram Insights report is a tool that consolidates data from Instagram to track and display key performance indicators (KPIs) such as engagement rate, reach, and follower growth. It enables teams and agencies to monitor account performance and create presentations for clients and executives.

Instagram Insights reports are typically created using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to allow high customization and integration of multiple data sources.

What to include in an Instagram Insights report?

An actionable Instagram Insights report balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Instagram reports

Executive reports for CMOs, CEOs, and clients show Instagram's bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:

Engagement analysis: by post type, using metrics like likes, comments, and shares.
Follower growth analysis: track new followers, unfollows, and net growth over time.
Content performance analysis: identify top-performing posts and stories.
Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Instagram manager reports

Manager reports have detailed views with drill-downs to see performance by post, story, audience segment, and campaign. They help align teams, define tactics, and include:

Content reporting: overall performance of posts, stories, and reels.
Goal tracking: compare current performance vs objectives.
Audits for prioritization and spotting issues.
Competitive analysis for benchmarking against similar accounts.
Audience research: demographics, interests, and behavior.

Operational Instagram Reports

Operational reports for analysts and social media managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

Engagement: likes, comments, shares, saves.
Reach: impressions, reach, profile visits.
Content: post metrics, story views, reel plays.

Operational Instagram reports are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.

How to build an Instagram Insights report?

To build an Instagram Insights report, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the report, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your report. Common sources are Instagram for social media analytics and other platforms for additional insights.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your report.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Instagram Insights report templates in Google Sheets or Looker Studio, designed for use cases like engagement monitoring, follower growth, and content performance.

Learn to copy Looker Studio templates.

While templates are the starting point, make them specific for your business or agency. Map your specific metrics, especially custom engagement metrics, audience data, and all the fields and metrics that you define as "key performance indicators".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Instagram reporting use cases, such as engagement monitoring, follower growth, and content performance.

Select metrics, dimensions, and charts

Once your report template is downloaded, you may 1) modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

Select the data source and the account connected to it
Choose metrics (e.g., likes, comments, reach, impressions, etc.).
Choose breakdowns to segment your data (e.g., by date, post type, audience demographics, etc.)

You can follow these tutorials on adding data to your reports

Design

To make your Instagram reports truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Instagram reports:

Share

Share your Instagram reports via links, PDF, schedule emails, and control permissions.

KPIs to include in an Instagram Insights report?

Instagram Insights reports should include a mix of visibility, engagement, and growth metrics to fully understand the performance of your Instagram account towards business goals. They include:

Instagram KPIs measure the engagement and reach process:

Visibility metrics: impressions, reach, profile visits
Engagement metrics: likes, comments, shares, saves
Growth metrics: follower growth, new followers, unfollows

To analyze these Instagram KPIs, segment them by:

Time: Hourly, daily, weekly, monthly

Content: post type, format, topic

Audience: demographics, interests, behavior