This article will show our selection of the most powerful Facebook Ads reporting tools and what you need to consider when choosing a reporting platform.
If you are a marketing agency or running Facebook Ads campaigns, you should know how important it is to have reporting tool to track your ads performance to understand what is working and what is not.
Working with a Facebook Ads reporting tool, you can optimize your campaigns by considering valuable and actionable insights.
What are the benefits of Facebook Ads reporting tools?
Facebook Ads reporting tools help you move away from manual processes. You can set up reports in just minutes in one interactive dashboard and visualize all your metrics and KPIs like ad’s reach or cost per impression.
Also, some reporting tools, such as Porter Metrics, are flexible and intuitive. You can organize and present your data in minutes.
A reporting tool can help you download your data in a CSV, Excel, or spreadsheet, and you don’t need to spend hours in the reporting process.
How to choose a Facebook Ads reporting tool?
Some tips can help you to choose the best social media reporting tool:
- Define the need of your company. What do you expect?
- Make a list of the features you think your data analysis tool should have
- Identify what data you will want to monitor and record
- Identify the post-sale support. You will need vendor support if you don’t have the necessary experience.
- Request a demo and try the tool for a couple of days
- Do you like it? Ask for references and look for testimonials
10 Best Facebook Ads reporting tools for marketers and agencies
We have reviewed dozens of Facebook Ads reporting tools to choose the best tool across the internet. Take a loat the pros, cons, prices, and how these tools will be best option for your business.
1. Porter Metrics
Porter Metrics is the fastest and no-code way to automate your Facebook Ads reports. You can use Porter as your Facebook Ads reporting tool to connect your data source in seconds and create unique dashboards.
If you don’t want to create your dashboard from the beginning, Porter Metrics also has free report templates which you can use them. You need to make a copy and connect your source.
Porter Metrics pricing
Porter Metrics has good plans for your business which are “Free,” “Solo,” “Team,” and “Agency. However, if you are looking for something different, Porter Metrics can create a custom plan, especially for your business and needs.
Target market
Porter Metrics is for digital marketing agencies, marketers, and small businesses looking for an easy way to build their reports without code or a Google Data Studio specialist.
Pros
According to users from G2, these are some pros for Porter Metrics.
- The customer support service is a differentiator from other connectors.
- Leverage the power of Google Data Studio and combine relevant metrics for your business,
- Connectors work perfectly for agencies, consultants, and marketers
- The report templates gallery is the most complete and covers many use cases
Cons
According to users from G2, these are some pros for Porter Metrics.
- I might have more connections
- The tutorials in terms of what is possible to do with Google Data Studio could be better
Porter Metrics’ best features
1. The best free report templates
You can use Porter Metrics to access the most comprehensive Facebook Ads report templates gallery inspired by actual use cases. With Porter Metrics, you have access to the following:
- +50 free Data Studio report templates
- 100% customizable reports
- New report templates every week, made by marketers and agencies.
2. White-label Facebook Ads dashboard
Google Data Studio reports (and templates) are 100% customizable, which means you can add your client’s or team’s logo & branding. The possibilities are endless!
3. Data blending
With Porter Metrics, you have the option to create charts using multiple sources (blended data source),, such as Facebook Ads and Google Ads,
4. All your metrics and KPIs in just one place
+600 metrics and dimensions can be added or combined to your report to analyze your Facebook Ads data according to your KPIs.
- Create your custom metrics
- Custom metrics like CPA or engagement rate included
- Custom and standard conversions included
- 5+ Currency conversion options for the amount spent
5. Shareable reports
When you create a report with Porter Metrics, you can share it. These are different ways:
- Choose the Gmail/G Suite users who can access your reports as editors or viewers
- Schedule email deliveries
- Share a link to access the report
- Download a PDF version
- Embedding the report on another website
6. Free tutorials
You can check Porter’s tutorials if you don’t know how to set up your rep. For example, how to connect Facebook Ads to Google Data studio.
7. Mobile-friendly reports
You can customize your report pages’ height and width to adjust to any device.
8. Unlimited support
Porter Metrics has the best support. You can use our chat for troubleshooting or schedule a call with us. We will be happy to assist you in setting up your report for free.
Porter Metrics reviews:
Source: g2.com
Source: g2.com
2. GreyMetrics
GreyMetrics is a great reporting tool for creating reports and customize them. According to G2.com, Grey Metrics integrates with over 20 platforms and has dozens of built-in templates.
So your reports look great from day one and are fully white-labelled to share with clients and stakeholders.
GreyMetrics Pricing
Source: GreyMetrics
Target market
GreyMetrics will be perfect for digital marketing agencies.
Pros
- It has a good selection of templates.
- Automated scheduling of report submission.
- Team members and client portal.
- The tool was designed and built for agencies.
Cons
- Missing some key indicators for reports
- Limited Number of Accounts
GreyMetrics best features
Multiclient dashboards
You can create a dashboard connecting different data sources from other clients.
Report templates gallery
GreyMetrics also have predefined report templates which you can use to save time.
Scheduled reports
You can automate the reporting process by scheduling reports to run daily, weekly, or monthly and automatically email the report to the clients.
Clients portal
You can add all your clients to the clients portal, which is helpful for agencies. You can use this portal to view multiple clients and connect their sources.
GreyMetrics reviews:
In conclusion, GreyMetrics will help you run agency reporting and look for an analytics tool to manage your data integration effectively. This tool will help your agency create dashboards and reports to share with clients.
3. AdEspresso
You can use Adespresso to create ads, run A/B tests, analyze and edit your campaigns, send reports, and more.
This reporting tool is perfect for any Facebook ads agency looking for customizable dashboards and managing all its ads in just one place.
You can start using this reporting tool for free with no credit card required and save a ton of time automating your Facebook Ads.
AdEspresso Pricing
Target market
Due to its features, AdEspresso will work for agencies, e-commerce, small and medium businesses, and every advertise due to its features.
Pros
According to multiple such as TrustRadius and HowSociable, these are some pros for AdEspresso:
- Very user-friendly tool that makes it so easy to create ads
- There are lots of prompts and dropdowns, so you know what to include
- Offers advice for getting the most out of your budget
- Easy to split test ads and see what’s working best
- It is simple to test ads. You can create several versions of them and see how they perform.
- Easy setup. Once a campaign has been prepared, you can save the settings and reuse them later,
Cons
According to multiple sources, from TrustRadius and HowSociable, these are some cons for AdEspresso:
- Learning curve. Knowing how to use all the platform offers may take some time.
- It is a bit limited in features; for example, you can’t do everything you can do in Facebook’s Business Manager.
- There are certain levels, depending on budget, so you’ll have to pay more to use it the higher your budget is
AdEspresso best features
1. Campaigns creation
Using the campaign creation flow, you can use AdEspresso to create campaigns on Facebook. This report and advantageous because you can use just one platform to connect multiple channels and make all your advertising campaigns in place.
2. PDF reporting
You can use AdEspresso to create stunning PDF reports for your Facebook ads.
According to AdEspresso, you need to choose the campaigns or ad accounts you want to report on, drag and drop the metrics into your report, and determine how you want them displayed (Line, Column, or Pie chart).
Your PDF is ready to download.
3. Synchronization CRM
This feature lets you connect your CRM or email marketing tool with your Facebook Ad account. This way, you can stop wasting time uploading CSV files to keep your custom audiences up-to-date.
4. AdEspresso University
AdEspresso offers resources such as webinars, experiments, and video courses to help you improve your skills and learn more about online advertising.
5. Optimization Rules
If you don’t know how to optimize your Facebook Ads campaigns, AdEspresso can help you to analyze them and provide you with actionable daily in-app tips.
AdEspresso reviews:
There are some reviews for G2 about AdEspresso and users’ opinions:
Source:G2.com
Source: G2.com
AdEspresso is a great Facebook Ads reporting tool dedicated to Ads creation and analysis. If you want to try this tool, create an account and explore AdsEspresso.
4. ReportDash
ReportDash is a reporting tool that enables you to create customizable reports and dashboards from many marketing data sources, such as Facebook Ads.
ReportDash Pricing
Target market
ReportDash is a cross-channel reporting tool for digital marketers.
Pros
According to Capterra and Toolowl, these are some pros for Report Dash:
- The dashboards are shareable with guest
- You can integrate all your reports into one platform
- Cost-effective tool for startups and small businesses.
- User-friendly
Cons
According to Capterra and Toolowl, these are some pros for Report Dash:
- The tool takes time to sync and fetch data from the accounts.
- It’s a little difficult to link the accounts at the beginning
- Needs more metrics
ReportDash’s best features
Multiple download options
Download the data in Excel, and PDF formats, periodically sync it to Google Sheets or visualize it in DataStudio.
Cross channel reporting
Use ReportDash to merge data from multiple data sources and compute cross-channel metrics.
Custom domain and white label
With ReportDash, you can access the app using a custom URL, like: https://reporting.yourcompany.com
Templates
Create reports and dashboards in seconds using predefined or custom templates.
ReportDash reviews:
Source: G2.com
Source: G2.com
5. Funnel.io
Funnel.io is a great platform for creating Facebook ad campaigns. Funnel.io can help you create attractive ads and simplify your reporting process as a self-service Facebook advertising tool.
This tool also integrates with Google Analytics to obtain a reliable data overview.
Funnel.io pricing
Target market
Funnel.io will be perfect for marketers, e-commerce companies, and agencies.
Pros
According to bloggers ideas, these are some pros for Funnel.io:
- You can use it on any device you like.
- It has a cloud-based server that stores your data online so you can access it from the web.
- It integrates with Google Analytics and Excel.
- All your ads go through a test before they roll everywhere online.
- Qwaya lets you have details for every sale and lead.
Cons
According to bloggers ideas, these are some cons for Funnel.io:
- The price itself is too hefty. Due to budget restraints, small firms are often reluctant to invest in this software.
- The user experience is sometimes not as delightful as they claim to provide.
Funnel.io best features
URL builder
This feature lets you create your URL to save your work and makes it easy to reuse.
Google Analytics tagging
Automated URL tagging for Google Analytics to analyze your advertisements and campaign
Multi-user
You can add coworkers to collaborate and share assets.
Targeting and templates
Funnel.io can help you create ads by providing a list of templates and enabling you to get hold of your target, which means you can show your ads to the right audience.
You can visit Funnel.io to review more features and start a free trial.
Funnel.io reviews:
Source: G2.com
6. ReportGarden
ReportGarden is a tool to create intuitive Facebook Ad reports in minutes.
This Facebook Ads reporting tool combines valuable campaign data with beautiful visualizations, offering a refreshing alternative to the bland, dull, and data-heavy report alternatives.
ReportGarden pricing
Target market
This Facebook ads reporting tool is perfect for agencies.
Pros
According to users from TrustRadius, these are some pros for Report Garden:
- Easy-to-use platform layout – everything is clean-cut and simple.
- Built well for agencies and organizations with multiple users and multiple clients.
- Automated reporting set to schedules with manageable report templates.
Cons
According to users from TrustRadius, these are some cons for Report Garden:
- ReportGarden is sometimes too simplistic and doesn’t allow you to get into the details as much as you need for more sophisticated clients.
- It would be great if there were different levels to ReportGarden that would allow more sophisticated agencies to buy into higher-level, more detailed reporting tools.
ReportGarden’s best features
Targeting campaigns
The success of your Facebook Ad campaign depends on how precisely you can target your audience. ReportGarden lets you present demographic dimensions with detailed conversion data to make it enormously insightful for clients.
ROI tracking
ReportGarden lets you present targeted adverts, budget spent, and results across devices using a range of performance metrics.
You can visit ReportGarden to read more features in detail.
ReportGarden reviews:
Source: G2.com
Source: G2.com
7. Whatagraph
Whatagraph is a marketing reporting tool used by agencies and in-house marketers. Customers love it for a few reasons but mostly because of the ease of customizing and automating the delivery of their reports.
Whatagraph pricing
The pricing for this tool starts at $199 per month. This gives you access to 25 data sources and unlimited reports, report templates and all the customization features this tool can offer.
Target market
Whatagraph is built for in-house marketers and marketing agencies.
Pros:
- highly customizable reports
- cross channel reporting
- 40+ data sources
- 100+ report templates
Cons:
- annual only pricing
Whatagraph Features
Overview
The ability to look at all your agency accounts in one place and compare your performance across different accounts.
Data sources
40+ data sources that come with each plan. From Google Search Console to Tiktok ads, LinkedIn and Pinterest, there is something for everyone
Templates
Over 100 report templates, including channel-specific ones as well as cross-channel reports for a holistic overview of your marketing campaigns.
White-labeling
Remove the Whatagraph branding from all of your reports so they look like you created them yourself.
In conclusion, Whatagraph allows you to create stunning reports with ease. The customization options, white-labeling, and cross-channel reporting make it ideal for agencies.
Whatagraph reviews
Source: G2.com
8. Reporting Ninja
Reporting Ninja is a marketing reporting tool that focuses on PPC. In other words, it’s a paid campaign reporting tool and one of the best in the industry.
This tool can help you get your data from different sources, such as Facebook Ads, to put them into a dashboard with an easy interface.
With Reporting Ninja, you can get critical statistics of your paid campaigns with an email. It allows you to save time and is very cost-effective, which we will touch on in the next paragraphs.
Reporting Ninja pricing
Target market
It will be perfect for agencies and marketers.
Pros
Pros of Reporting Ninja include that it is easy to set up and use and has a user-friendly interface. Linking your accounts to Reporting Ninja demands no technical skill from you.
Also, you can set up customer portals and add your customers to your reports. Also, you can easily white-label your reports.
Cons
When it comes to the cons of Reporting Ninja, it should be mentioned that the number of integrations is not hicompared toith the other reporting tools in the market.
It does not have a mobile app, which restricts the tool’s possibilities. Some users have had difficulties with speed and usability too, which should be fixed by the Reporting Ninja team.
Also, they do not offer a variety of contact options, and you should contact them by email to express your problems in detail.
Live chat or phone calls would make the process much better for the users as they depend on how fast the Reporting Ninja team responds to their emails.
Reporting Ninja best features
1. Reporting Ninja Support
Customer support in Reporting Ninja is one-way, which is mentioned on their website. You should write an email to the address they give to you and describe what you have difficulties with.
Since most marketing reporting tools have 2-3 ways to contact customers (phone, email, online form), it can be considered a con for the company.
2. Usability
Reporting Ninja is very easy to use if you have some technical knowledge and have used some of the popular marketing tools before.
The data automation process is simple: you should integrate Reporting Ninja into Google Ads, Google Analytics, or Facebook ads.
After getting all your data in one dashboard, you can schedule these reports for your clients, which they can receive daily, weekly, or monthly, depending on your choice.
3. Reporting Ninja Dashboard
With Reporting Ninja, you can create simple dashboards where you can decide what data to include and from which channels.
These dashboards are fully customizable, which enables you to create the perfect reports and apply different filters and dimensions.
4. User Management in Reporting Ninja
User management is flexible in Reporting Ninja and depends on different pricing plans. After you set up Reporting Ninja, you can add users to look at and edit the reports.
You should add your email, photo, name, and all the necessary information to get the Administrator status and to be able to add users and viewers to your reports.
5. White-Label and Data Blending in Reporting Ninja
Reporting Ninja allows you to create a branded report portal that can adapt to different devices. You have a chance to personalize the elements you want, like colour, font types, and sizes.
Also, in case you work with clients, you can apply your brand to your reports and send them to your clients. You can visit reportingninja.com to read all the features in detail.
9. DashThis
DashThis is a famous marketing reporting tool that focuses on custom dashboards in different parts of Digital Marketing: SEO, SMM, SEM, and paid campaigns.
In other words, it is a reporting software for everyone that wants to automate the process. This reporting tool allows you to collect your data from different sources in any way you want and show the key metrics in your single dashboard.
With DashThis, you can get all the important data in your digital marketing channels and put them into pre-built dashboard templates. Also, you can add your own data to the dashboard and remove the ones you do not want to see there.
DashThis pricing
DashThis have four pricing plans. You can pay monthly or annually, depending on your preferences. Visit dashthis.com/pricing to review the plans.
Target Market
DashThis is preferred for digital marketing agencies.
Pros
Most of the users emphasize the fact that DashThis is easy to use and integrate your data. Also, it is fast, and the customer support is excellent.
Cons
One of the most significant cons of DashThis is its price and limitations in the pricing plans. Also, sometimes some bugs occur on the interface. Some users also mentioned that the lack of dynamic charts and graphs is another point that should be fixed.
DashThisbest features
1. DashThis Dashboard
DashThis is famous for its usability and ease of use. There are plenty of options for you regarding dashboard templates and examples.
Depending on what you are looking for, like a Google Analytics dashboard, KPI dashboard, Marketing dashboard, Facebook dashboard, etc.
2. User Management in DashThis
After you purchase the tool for a period and create an account, you will have a user management page to invite different users to your reporting. How many you can add depends on your pricing plan.
They will receive an email about the invitation after sending it to them. You can also use DashThis to share the URLs of your reports with your clients, which is explained on the user management page on the website.
3. Custom Reports in DashThis
DashThis enables you to customize your dashboards and reports and filter out the data you do not want. With a key metric dashboard, you have more freedom and can add your logo and upload data that does not exist in any of your channels.
4. Data Blending and White-Label in DashThis
For all marketing reporting tools, data-blending and white-labelling are 2 crucial factors. If you can create a dashboard with cross-channel reporting, then you have a data-blending option with this tool.
In DashThis, you can collect your data from different channels and put them in one dashboard, which means data-blending is available for the users.
5. Historical Data in DashThis
Historical data is another essential factor for marketing reporting tools as it allows users to track the progress in different channels over a period.
And the longer this period is, the better for the customers as they want to see longer periods of KPIs. In Dashthis, there is no single limitation for historical data for different channels. It depends on the API of that channel.
6. Import/Export in DashThis
You can export your data from different channels like Google Analytics, Google Ads, or social media channels. After this, you can add all this data to one dashboard.
Also, you can import your data from a spreadsheet in Google Sheets or Excel, which enriches your reporting process. After exporting your data into a single CSV file, you can send them to your clients by email.
DashThis best Reviews
These are some reviews from Capterra and G2 about DashThis;
Source: Capterra
Source: G2
10. Databox
With Databox, your most important Facebook Ads KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display, or Slack channels.
This will help you find out what’s working well to maximize the impact of every post and ad.
Databox pricing
Target market
This Facebook ads reporting tool is perfect for agencies and marketers.
Pros
When you look at different reviews, you can see that people mention all kinds of pros in their opinions.
- Customizable controls
- Easy-to-use mobile app
- Flexible data management
- Various data visualization options.
Cons
When you look at the cons, you see that people mention the time to set up the tool, lacking customizable dates, limitations for historical data for different channels, and having inaccurate or not up-to-date data from time to time.
Databox best features
Facebook Ads Templates
Databox has many Facebook Ads templates that you can use to save time in our reporting process.
Databox Mobile
With Databox’s mobile app, you can create templates, edit, and preview them on your mobile devices. These features are as sophisticated as they are in desktop devices so you will feel no difference in usability and options.
Report Sharing with Databox
After gathering all your data, editing, filtering, and doing everything you need to do, your report is ready. After your report is ready to share, you can create a shareable link easily and send them over to the people you want.
Facebook Ads KPIs
You can use different metrics and KPIs with databox. You can visit Databox.com to know all the features in detail.
Reviews
Source: Capterra
Source: TrustRadius
11. Narrative BI
Narrative BI is a marketing analytics platform with a Facebook Ads integration that generates intelligent insights and automated reports from your Facebook Ads.
It makes it easier for marketers to identify and track the performance of their ads and make data-driven decisions.
Narrative BI Pricing
Source: narrativebi.com/pricing
Target Market
Narrative BI is perfect for growth, marketing, sales, and product teams in companies of any size. It is also a perfect solution for marketing agencies.
Pros
These are some of the pros of using Narrative BI for Facebook Ads reporting:
- Set a recurring schedule to receive reports automatically in your inbox.
- Easily share automated insights with your marketing team and your client.
- You can easily detect anomalies in your ad performance due to the platform’s 24/7 coverage and automatic alerts.
- Receive Facebook Ad insights directly in Slack.
Cons
The platform tells you what is going on with your Facebook Ads but does not provide possible reasons why those things are happening.
Narrative BI Best Features
Automated Reporting
Narrative BI automatically generates narratives that help you easily track the effectiveness of your Facebook Ads.
Track Multiple Campaigns
Companies, especially agencies, can track multiple Facebook Ads campaigns for multiple clients simultaneously using the platform.
Anomaly Detection
Narrative BI will instantly notify you of unusual trends in your Facebook Ads campaign data.
Integration with Marketing Tools
Narrative BI also integrates with tools essential to any marketing team’s tech stack, especially Google Ads and Google Analytics.
Conclusion
Automating your Facebook Ads reports on Google Data Studio will save you even more time if you start using templates. Every week, we produce new templates that are available for free in our Google Data Studio Template Library.
Our templates, including Facebook Ads, Social Media, E-Commerce, Google Ads, and SEO cover the majority of use cases you can think of.
The time has come for you to create your own Facebook Ads dashboard! You can contact me at support@portermetrics.com if you have specific inquiries.
Try Porter if you’re looking for an easy and effective way to automate your marketing reporting. Without requiring a credit card, we offer a 14-day free trial.
