Adverity is a marketing analytics software that offers businesses data-driven marketing insights and helps them identify their target audience.
Supermetrics is a similar tool that provides data insights into consumer behavior. So, which one should you choose?
This article will compare the two platforms based on their reviews, integration, support, pricing, destinations, security, and service type.
Adverity vs. Supermetrics: Overview
First, we’ll take you through a quick overview of Adverity and Supermetrics before we start the comparison.
Adverity Overview
Adverity is a fast-expanding team with offices worldwide, delivering the benefits of automated marketing data integration and intelligent marketing analytics to many renowned brands, businesses, and agencies.
With Adverity, you can make insight-driven decisions faster and easier with the right integrated data platform to analyze data for sales, marketing, and eCommerce teams.
Supermetrics Overview
Supermetrics is about helping marketing predictive and prescriptive analytics teams use data to create better businesses.
This platform is one of the best business intelligence tools that assist you in getting the precise marketing data that makes a difference when and where you need it.
It also helps you make data-informed decisions to advance your business.
Adverity vs. Supermetrics: Review
In this section, we’ll compare Adverity and Supermetrics based on reviews from current and former users.
G2
Adverity has a rating of 4.5 out of 5 stars from 180 reviews on G2. The following are some of the most recent reviews:
However, Supermetrics has been rated 4.3 out of 5 stars from 390 reviews. Here are some of the most helpful reviews:
Capterra
Adverity has an excellent rating of 4.5 out of 5 stars from 24 reviews on Capterra. Below are some of the most recent reviews:
On the other hand, Supermetrics has a rating of 4.3 out of 5 stars from 81 reviews. Here are some of the most helpful reviews:
Trust Radius
Adverity has a rating of 10 out of 10 from 1 review. Here’s the review Adverity got on Trust Radius:
However, Supermetrics is rated 9.1 out of 10 stars from 20 reviews. Here are some valuable reviews:
Adverity vs. Supermetrics: Ideal For?
Here, we’ll take you through the kind of companies that use Adverity and Supermetrics.
What kind of company uses Adverity?
Like most other marketing analytics tools, Adverity was also created to make reporting easier for marketers and digital agencies.
Companies use Adverity for data extraction, data management, performance analysis, and visualization.
What kind of company uses Supermetrics?
Supermetrics shares a very similar audience with Adverity. Persons who use Supermetrics include marketers, data analysts, and data engineers.
They use Supermetrics to move data from popular marketing platforms (such as Google Ads, Facebook, and HubSpot) to destinations like Google Data Studio, Google Sheets, Excel, BI tools, data warehouses, and data lakes.
Adverity vs. Supermetrics: Integrations
This section will compare these two platforms’ integrations and data connectors.
Adverity Integrations
Adverity has more than 200 connectors for automated integration, including:
- Amazon
- Facebook Ads
- Google Ads
- LinkedIn Ads
- Moz
- Mailchimp
- Instagram Business
- Hubspot
- Google Sheets
- Google Search Console
- SEMrush
- Amazon Web Services
- Google Analytics
- Shopify
- Slack
- Snapchat Ads
- Snowflake
- Nielsen DAR
- Taboola
- Twitch
- Twitter Ads
- Twitter Public Analytics
- Teads Ads Manager
- TikTok Ads
- WooCommerce
- YouTube
- YouTube Analytics
Supermetrics Integrations
Supermetrics has more than 90 integrations and connectors, including:
- Google Sheets
- Excel
- Data Studio Integrations (Facebook Ads, Facebook Insights, Instagram Insights, Shopify, Google Ads)
- API
- Uploader
- BigQuery
- Snowflake
- Azure Synapse
- Redshift
- Amazon S3
- Google Cloud Storage
- Azure Storage
Adverity vs. Supermetrics: Support
This section will compare support for the two platforms, including the live chat, implementation, and training support features.
Live chat
Both Supermetrics and Adverity offer live chat support on their pages.
Implementation
Adverity offers implementation services for workspace setup and data security and protection setup.
The Adverity implementation team has set up a workspace for you if your organization is just getting started with Adverity.
Adverity can also assist you with implementing technical and organizational measures for data security.
However, Supermetrics didn’t mention anything about their support implementation services on their website, but you can always request a quote for personalized service.
Training
Adverity has a resource and education section that features blogs, events, case studies, and ebooks for training purposes.
Supermetrics has a support platform with resources and a documentation section. The data platform also hosts podcasts and webinars.
Supermetrics vs. Adverity: Pricing
Here, we’ll take you through the pricing models for Supermetrics and Adverity.
Supermetrics Plans and Pricing
Supermetrics offers pricing based on destinations. Pricing is tiered and based on the number of users, integrations, and data sources. These destinations are:
- Google Sheets
- Excel
- Data Studio
- API
- Uploader
- BigQuery
- Snowflake
- Azure Synapse
- Redshift
- Amazon S3
- Google Cloud Storage
- Azure Storage
The pricing plans for Google Sheets, Excel, and Data Studio destinations are:
- Single Connector: €39 per month, billed annually (only available for Data Studio)
- Essential: €99 per month, billed annually
- Core: €199 per month, billed annually
- Super: €499 per month, billed annually
- Enterprise: Ask for a quote
The features for each pricing plan depend on the destination. Also, the pricing for the other destinations is custom.
Check out the pricing page for more pricing information for your preferred destination.
Adverity Plans and Pricing
Adverity has a pricing page without numbers and plans like a conventional platform. They feel every customer is unique, so they don’t stick to the conventional pricing plans and models.
Instead, they offer a completely customizable quote specifically tailored for the requirements and needs of individual clients. You can fill out the form to find out more, and they’ll get back to you with the best plan.
Adverity vs. Supermetrics: Destinations
Now, we’ll compare Adverity and Supermetrics based on the destinations each platform sends data to.
Dashboards
With Adverity, you can send your harmonized and collected data to various destinations: databases, cloud storage, data lakes, data visualization software, or your favorite BI tools.
Here are the destinations you can send your dashboards to:
- Amazon Redshift
- Amazon Web Services
- Google BigQuery
- Google Cloud
- Google Data Studio
- Google Sheets
- Hadoop
- Looker
- Microsoft Azure
- MySQL
- Neustar
- PostgreSQL
- Power BI
- Qlik
- SAP Data Warehouse Cloud
- ScanmarQED
- Snowflake
- Tableau
However, Supermetrics sends data to the following dashboards:
- Google Data Studio
- Google Sheets
- Excel
- Big Query
- Snowflake
- Azure Synapse
- Redshift
- Amazon S3
- Azure Storage
- Google Cloud Storage
- Azure SQL Database
Alerts
On Adverity, you can set up alerts to trigger email notifications when anomalies are detected in your data. Anomalies are values that are beyond a defined boundary, which are also known as outliers.
You can also apply filters and conditions to an alert set up when a notification is sent. During this setup, preview the data to check if the configuration matches your expectations.
You should also note that the alert notifications are sent by email at 8 a.m. CEST. On the other hand, Supermetrics allows you to set up dynamic email alerts that will notify you when conditions are satisfied.
These conditions include when your paid campaigns are spending a lot of money, when your organic traffic unexpectedly reduces, or when certain products in your Shopify shop are almost out of stock.
Cross-channel reports
Adverity allows you to automatically build various insightful and rich data visualizations while monitoring all your KPIs at any time.
With Adverity, you can pull data from multiple sources across the whole business, helping you and your decision-makers to act intelligently on your business’ KPIs and drill into the data to spot outliers, trends, and revenue opportunities.
Supermetrics offers cross-channel reporting, streamlining the process and improving your marketing reports’ quality since you no longer need to report using each app individually.
Adverity vs. Supermetrics: Security
Safety is another primary criterion when choosing data solution software. In this section, we’ll compare the security levels of Adverity and Supermetrics.
Is Adverity safe?
At Adverity, they take data security very seriously. They are an ISO/IEC 27001-certified company, with all security controls and processes enforced and maintained to ensure the company has the highest level of information security.
Adverity also fully complies with all the privacy legal and current data protection frameworks, such as the EU GDPR (General Data Protection Regulation).
By keeping to the highest standards for Information Security Management Systems (ISMS), they guarantee that they handle their customers’ data from end to end with the utmost care and attention.
Is Supermetrics safe?
Supermetrics is dedicated to the security of the data you process with them. To that end, they created their systems from the ground up based on data protection and security best practices.
External auditors have also audited their processes, and Supermetrics is SOC 2 Type II, GDPR, and CCPA compliant.
They do not permanently store the data you load using their data integrations. Also, your data never makes it into a backup.
Adverity vs. Supermetrics: Service Type
The last comparison factor is service type. Here, we’ll take you through the service types each platform offers.
Free trial
Adverity doesn’t offer a free trial. They only offer custom pricing models. The only way to know more about their tool is to book a demo.
Supermetrics has a free 14-day trial period and a pricing plan based on the destination, number of connectors, amount of data used, and the number of users.
Freemium
Both platforms don’t currently offer any freemium pricing models.
Request quote
You can book a demo with Adverity by entering your work email address, your organization’s industry, what best describes your role, and your country in the book a demo form and selecting a date and time.
With regards to Supermetrics, you can request a quote for the enterprise plans for all the destinations (Excel, Google Sheets, and Google Data Studio), along with the Supermetrics API.
Porter Metrics — An Alternative to Both Adverity and Supermetrics
An alternative to the two platforms compared in this post is Porter Metrics. Porter has created a platform to store, transform, and visualize all kinds of data, anytime and anywhere.
This tool assists businesses in outperforming their competitors with their data by connecting their day-to-day apps’ data to any destination, like a visualization tool, a data warehouse, or a simple sheet.
This way, businesses can truly amass all their data in one place with a unified dashboard and make data-driven decisions.
Porter also integrates your daily social media and marketing data into Google Data Studio for a few dollars a month to automate your reporting with just a few clicks. Plus, you don’t need any coding skills to use Porter.
Ease of Use
We offer a no-code platform that only requires you to pick a template from our template gallery, connect your data source(s) using our data connectors, and make a few tweaks to the template to best convey your desired message.
You can also use Porter Metrics to automate your reporting, save time and effort, and focus on more demanding tasks.
Customer Support
Our customer support team replies in less than 5 minutes and offers you premium support. You can also schedule a one-on-one session where we can assist you in real-time.
Value for Money
Our pricing plans are affordable, especially compared to Supermetrics’. We offer the same service as Adverity and Supermetrics and hold your hands at every step. Below are the pricing plans we offer at Porter Metrics:
1. Solo
Pricing: $15 per month | $150 per year
This plan includes only one data source connection with unlimited users.
2. Teams
Pricing: $30 per month | $300 per year
This plan includes five connections with unlimited users and additional connections.
3. Agencies
Pricing: $80 per month | $800 per year
This plan includes twenty connections with unlimited users and additional connectors.
4. Custom
This plan requires you to schedule a call with Porter and describe what would work best for your business or organization.
With Porter, you can connect the following accounts:
- Facebook – Instagram Ads
- Facebook Public Data
- Facebook Insights
- Instagram Insights
- Linkedin ads
- Linkedin Pages
- Twitter Ads
- Twitter Analytics
- Tik-Tok Ads
- Google Business Profile (Google My Business)
- WooCommerce
- Hubspot
- Shopify
You can also connect to all Google platforms (Google Analytics, Google Ads, Google Search Console, and other Google platforms) for free.
We’re still working on other connectors to help you make the most of Porter Metrics. If there’s a particular connector you want us to include, let us know via our product roadmap and wishlist page.
G2 Reviews
Various users have added reviews on G2, and we currently have a rating of 4.9 out of 5 stars. That’s awesome, isn’t it?
We’re confident you will also give us a thumbs up after using our platform. Below are some of the reviews from G2:
One way we differ from other data platforms is our premium support. All the reviews made on G2 vouched for our top-notch customer support.
How to Migrate from Adverity to Porter Metrics
Both Adverity and Supermetrics use the Google Data Studio destination. If you’re currently using the Adverity data connector on Data Studio, you need to change your connector to a Porter Metrics connector.
But if you aren’t sending your data to Data Studio, no worries. To migrate from Adverity to Porter Metrics, follow these steps:
- First, go to the Porter Metrics website homepage.
- After that, click the Make A Report button on the top left of the homepage.
- Next, select the connector you would like to use. We will then redirect you to Data Studio.
- Then, click Authorize to connect to your Data Studio account.
- Follow the rest of the prompts to complete the required connection.
Since the steps to add data sources for each app connector are different, we made a help article on connecting your data to Google Data Studio.
This help guide will take you through the detailed process of connecting your data to Google Data Studio.
If you have questions about migrating to Porter Metrics, contact us via live support on our website or schedule a one-on-one session. You can also check out the best Google Data Studio course if you’re new to Data Studio.
How to migrate from Supermetrics to Porter Metrics
If you’re currently sending your data to the Data Studio destination with a Supermetrics connector, all you need to do is change the connector to a Porter Metrics connector.
You should also check out this help article on connecting your data to Google Data Studio for the steps to connect your data to Google Data Studio with Porter Metrics.
However, if you’ve never used Data Studio, the steps to migrate from Supermetrics to Porter Metrics are the same as those for Adverity above.
Summary Table
| Adverity | Supermetrics | |
| G2 Rating | 4.5/5 (180 reviews) | 4.3/5 (390 reviews) |
| Capterra Rating | 4.5/5 (24 reviews) | 4.3/5 (81 reviews) |
| Trust Radius Rating | 10/10 (1 review) | 9.1/10 (20 reviews) |
| Integrations/Connectors | 200+ | 90+ |
| Live Chat | ✔ | ✔ |
| Implementation | Workspace Setup and Data Security Implementation | ✖ |
| Training | Resources and Education Sections | Support platform, documentation section, podcasts, and webinars |
| Plans & Pricing | Custom | Depends on destination |
| Destinations | 19 | 13 |
| Alerts | ✔ | ✔ |
| Cross-channel Reports | ✔ | ✔ |
| Security | ISO/IEC 27001, GDPR, and ISMS compliant | SOC 2 Type II, GDPR, and CCPA compliant |
| Service Type | Quote Request | Free trial, Quote Request |
Conclusion
There you have it, a detailed comparison between Adverity and Supermetrics. Apart from these two platforms, you should consider trying out Porter Metrics by creating your first report.
Porter Metrics will offer you the same features as the two platforms featured in this post, plus unparalleled support and better value for money.
You can contact us via live chat or book a one-on-one session if you encounter issues while creating your report.
