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Apple Search Ads Fields List
120 fields · 31 metrics · 89 dimensions
BigQuery
Looker Studio
Google Sheets
Power BI| Field Name | Label | Type | Description | Group |
|---|---|---|---|---|
| METRICS31 fields | ||||
dailyBudgetAmount |
Daily Budget | Metric | Daily Budget | Campaign |
totalBudget |
Total Budget | Metric | Total Budget | Campaign |
targetCpa |
Target CPA | Metric | Target CPA | Campaign |
budgetAmount |
Budget Amount | Metric | Budget Amount | Campaign |
defaultBidAmount |
Default Bid Amount | Metric | Default Bid Amount | Ad Group |
cpaGoal |
CPA Goal | Metric | CPA Goal | Ad Group |
bidAmount |
Keyword Bid Amount | Metric | Keyword Bid Amount | Keyword |
suggestedBidAmount |
Suggested Bid Amount | Metric | Suggested Bid Amount | Keyword |
searchTermBidAmount |
Bid Amount (Search Term) | Metric | Bid Amount (Search Term) | Search Term |
impressions |
Impressions | Metric | Impressions | Performance |
taps |
Taps | Metric | Taps | Performance |
ttr |
TTR | Metric | TTR | Performance |
avgCPT |
Avg CPT | Metric | Avg CPT | Performance |
avgCPM |
Avg CPM | Metric | Avg CPM | Performance |
localSpend |
Spend | Metric | Spend | Performance |
tapInstalls |
Installs (Tap-Through) | Metric | Installs (Tap-Through) | Performance |
tapNewDownloads |
New Downloads (Tap-Through) | Metric | New Downloads (Tap-Through) | Performance |
tapRedownloads |
Redownloads (Tap-Through) | Metric | Redownloads (Tap-Through) | Performance |
tapInstallCPI |
Avg CPA (Tap-Through) | Metric | Avg CPA (Tap-Through) | Performance |
tapInstallRate |
CR (Tap-Through) | Metric | CR (Tap-Through) | Performance |
tapPreOrdersPlaced |
Pre-orders (Tap-Through) | Metric | Pre-orders (Tap-Through) | Performance |
totalInstalls |
Installs (Total) | Metric | Installs (Total) | Performance |
totalNewDownloads |
New Downloads (Total) | Metric | New Downloads (Total) | Performance |
totalRedownloads |
Redownloads (Total) | Metric | Redownloads (Total) | Performance |
totalAvgCPI |
Avg CPA (Total) | Metric | Avg CPA (Total) | Performance |
totalInstallRate |
CR (Total) | Metric | CR (Total) | Performance |
totalPreOrdersPlaced |
Pre-orders (Total) | Metric | Pre-orders (Total) | Performance |
viewInstalls |
Installs (View-Through) | Metric | Installs (View-Through) | Performance |
viewNewDownloads |
New Downloads (View-Through) | Metric | New Downloads (View-Through) | Performance |
viewRedownloads |
Redownloads (View-Through) | Metric | Redownloads (View-Through) | Performance |
viewPreOrdersPlaced |
Pre-orders (View-Through) | Metric | Pre-orders (View-Through) | Performance |
| DIMENSIONS89 fields | ||||
campaignId |
Campaign ID | Dimension | Campaign ID | Campaign |
campaignName |
Campaign Name | Dimension | Campaign Name | Campaign |
campaignStatus |
Campaign Status | Dimension | Campaign Status | Campaign |
displayStatus |
Display Status | Dimension | Display Status | Campaign |
countriesOrRegions |
Countries or Regions | Dimension | Countries or Regions | Campaign |
countryOrRegion |
Country or Region | Dimension | Country or Region | Campaign |
deviceClass |
Device Class | Dimension | Device Class | Campaign |
supplySources |
Ad Placement | Dimension | Ad Placement | Campaign |
adChannelType |
Ad Channel Type | Dimension | Ad Channel Type | Campaign |
biddingStrategy |
Bidding Strategy | Dimension | Bidding Strategy | Campaign |
billingEvent |
Billing Event | Dimension | Billing Event | Campaign |
servingStatus |
Serving Status | Dimension | Serving Status | Campaign |
servingStateReasons |
Serving State Reasons | Dimension | Serving State Reasons | Campaign |
orgId |
Org ID | Dimension | Org ID | Account |
campaignDeleted |
Campaign Deleted | Dimension | Campaign Deleted | Campaign |
campaignModificationTime |
Campaign Modification Time | Dimension | Campaign Modification Time | Campaign |
countryOrRegionServingStateReasons |
Country Serving State Reasons | Dimension | Country Serving State Reasons | Campaign |
appName |
App Name | Dimension | App Name | Campaign |
appAdamId |
App Adam ID | Dimension | App Adam ID | Campaign |
paymentModel |
Payment Model | Dimension | Payment Model | Campaign |
sapinLawResponse |
Sapin Law Response | Dimension | Sapin Law Response | Campaign |
campaignStartTime |
Campaign Start Time | Dimension | Campaign Start Time | Campaign |
campaignEndTime |
Campaign End Time | Dimension | Campaign End Time | Campaign |
adamId |
Adam ID | Dimension | Adam ID | Campaign |
adGroupId |
Ad Group ID | Dimension | Ad Group ID | Ad Group |
adGroupName |
Ad Group Name | Dimension | Ad Group Name | Ad Group |
adGroupStatus |
Ad Group Status | Dimension | Ad Group Status | Ad Group |
adGroupServingStatus |
Ad Group Serving Status | Dimension | Ad Group Serving Status | Ad Group |
adGroupServingStateReasons |
Ad Group Serving State Reasons | Dimension | Ad Group Serving State Reasons | Ad Group |
adGroupDisplayStatus |
Ad Group Display Status | Dimension | Ad Group Display Status | Ad Group |
automatedKeywordsOptIn |
Search Match | Dimension | Search Match | Ad Group |
automatedKeywordsRequired |
Automated Keywords Required | Dimension | Automated Keywords Required | Ad Group |
pricingModel |
Pricing Model | Dimension | Pricing Model | Ad Group |
adGroupStartTime |
Ad Group Start Date | Dimension | Ad Group Start Date | Ad Group |
adGroupEndTime |
Ad Group End Date | Dimension | Ad Group End Date | Ad Group |
adGroupDeleted |
Ad Group Deleted | Dimension | Ad Group Deleted | Ad Group |
adGroupModificationTime |
Ad Group Modification Time | Dimension | Ad Group Modification Time | Ad Group |
adGroupCountryOrRegion |
Ad Group Country or Region | Dimension | Ad Group Country or Region | Ad Group |
adGroupDeviceClass |
Ad Group Device Class | Dimension | Ad Group Device Class | Ad Group |
adGroupBiddingStrategy |
Ad Group Bidding Strategy | Dimension | Ad Group Bidding Strategy | Ad Group |
targetingDimensions |
Targeting Dimensions | Dimension | Targeting Dimensions | Ad Group |
keywordId |
Keyword ID | Dimension | Keyword ID | Keyword |
keyword |
Keyword | Dimension | Keyword | Keyword |
keywordStatus |
Keyword Status | Dimension | Keyword Status | Keyword |
matchType |
Match Type | Dimension | Match Type | Keyword |
keywordDeleted |
Keyword Deleted | Dimension | Keyword Deleted | Keyword |
keywordDisplayStatus |
Keyword Display Status | Dimension | Keyword Display Status | Keyword |
keywordAdGroupId |
Ad Group ID (Keyword) | Dimension | Ad Group ID (Keyword) | Keyword |
keywordAdGroupName |
Ad Group Name (Keyword) | Dimension | Ad Group Name (Keyword) | Keyword |
keywordAdGroupDeleted |
Ad Group Deleted (Keyword) | Dimension | Ad Group Deleted (Keyword) | Keyword |
keywordModificationTime |
Keyword Modification Time | Dimension | Keyword Modification Time | Keyword |
searchTermText |
Search Term | Dimension | Search Term | Search Term |
searchTermSource |
Search Term Source | Dimension | Search Term Source | Search Term |
searchTermCountryOrRegion |
Country or Region (Search Term) | Dimension | Country or Region (Search Term) | Search Term |
searchTermKeywordId |
Keyword ID (Search Term) | Dimension | Keyword ID (Search Term) | Search Term |
searchTermKeyword |
Keyword (Search Term) | Dimension | Keyword (Search Term) | Search Term |
searchTermMatchType |
Match Type (Search Term) | Dimension | Match Type (Search Term) | Search Term |
searchTermDeleted |
Deleted (Search Term) | Dimension | Deleted (Search Term) | Search Term |
searchTermKeywordDisplayStatus |
Keyword Display Status (Search Term) | Dimension | Keyword Display Status (Search Term) | Search Term |
searchTermAdGroupId |
Ad Group ID (Search Term) | Dimension | Ad Group ID (Search Term) | Search Term |
searchTermAdGroupName |
Ad Group Name (Search Term) | Dimension | Ad Group Name (Search Term) | Search Term |
searchTermAdGroupDeleted |
Ad Group Deleted (Search Term) | Dimension | Ad Group Deleted (Search Term) | Search Term |
adId |
Ad ID | Dimension | Ad ID | Ad |
adName |
Ad Name | Dimension | Ad Name | Ad |
creativeType |
Creative Type | Dimension | Creative Type | Ad |
creativeId |
Creative ID | Dimension | Creative ID | Ad |
adStatus |
Ad Status | Dimension | Ad Status | Ad |
adDisplayStatus |
Ad Display Status | Dimension | Ad Display Status | Ad |
adServingStateReasons |
Ad Serving State Reasons | Dimension | Ad Serving State Reasons | Ad |
adDeleted |
Ad Deleted | Dimension | Ad Deleted | Ad |
adLanguage |
Ad Language | Dimension | Ad Language | Ad |
productPageId |
Product Page ID | Dimension | Product Page ID | Ad |
adCreationTime |
Ad Creation Time | Dimension | Ad Creation Time | Ad |
adModificationTime |
Ad Modification Time | Dimension | Ad Modification Time | Ad |
adAdGroupId |
Ad Group ID (Ad) | Dimension | Ad Group ID (Ad) | Ad |
adCampaignId |
Campaign ID (Ad) | Dimension | Campaign ID (Ad) | Ad |
adServingStatus |
Ad Serving Status | Dimension | Ad Serving Status | Ad |
connectedAccountName |
Connected Account Name | Dimension | Connected Account Name | Account |
connectedAccountId |
Connected Account ID | Dimension | Connected Account ID | Account |
date |
Date | Dimension | Date | Date |
hour |
Hour of day | Dimension | Hour of day | Date |
day_of_week |
Day of week | Dimension | Day of week | Date |
week |
Week | Dimension | Week | Date |
year_week |
Year Week | Dimension | Year Week | Date |
month |
Month | Dimension | Month | Date |
year_month |
Year Month | Dimension | Year Month | Date |
quarter |
Quarter | Dimension | Quarter | Date |
year_quarter |
Year Quarter | Dimension | Year Quarter | Date |
year |
Year | Dimension | Year | Date |