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Pinterest Ads Fields Fields List
Complete reference of all 338 fields available in the Pinterest Ads connector.
Pinterest Ads
185 Metrics153 Dimensions
The Pinterest Ads connector provides 338 fields. Metrics (185) measure performance. Dimensions (153) provide context for segmentation.
| Field Name | Type | Category | Group | Description |
|---|---|---|---|---|
|
Account About
|
Number | Metric | User Account | Profile about description. |
|
Account Follower Count
|
Number | Metric | User Account | User account follower count. |
|
Account Pin Count
|
Number | Metric | User Account | User account pin count. This includes both created and saved pins. |
|
Account Type
|
String | Dimension | User Account | Type of account |
|
Account Id
|
String | Dimension | Other | Unique identifier for the ad account |
|
Account Created Time
|
Number | Metric | Other | The timestamp showing when the ad account was created |
|
Account Name
|
String | Dimension | Other | The name of the ad account |
|
Account Owner Name
|
String | Dimension | Other | Username of the owner |
|
Account Updated Time
|
Date | Dimension | Other | The timestamp showing when the ad account was last updated |
|
Ad Group Status
|
String | Dimension | Other | Status of the ad group entity |
|
Ad Group Id
|
String | Dimension | Other | Unique identifier for the ad group |
|
Ad Groups Created Time
|
Number | Metric | Other | The timestamp when the ad group was created. |
|
Ad Group End Time
|
Number | Metric | Other | The end time for the ad group to run. |
|
Ad Groups Name
|
String | Dimension | Other | The name of the ad group. |
|
Ad Group Start Time
|
Number | Metric | Other | The start time for the ad group to begin running. |
|
Ad Groups Status
|
String | Dimension | Other | The current status of the ad group. |
|
Ad Groups Tracking Urls Impression
|
String | Dimension | Other | URLs for impression tracking. |
|
Ad Groups Type
|
String | Dimension | Other | The type of the ad group. |
|
Ad Groups Updated Time
|
Date | Dimension | Other | The timestamp when the ad group was last updated. |
|
Ad Id
|
String | Dimension | Other | Unique identifier for the ad |
|
Ad Name
|
String | Dimension | Other | The name or title of the ad. |
|
Ad Status
|
String | Dimension | Other | The current status of the ad. |
|
Advertiser Id
|
String | Dimension | Other | Unique identifier for the advertiser |
|
Pin Text
|
Number | Metric | Other | Alternate text for the pin image, used for accessibility and SEO purposes. |
|
Android Deep Link
|
String | Dimension | Other | The deep link URL for Android devices. |
|
Keyword Archived
|
Number | Metric | Other | Indicates whether the keyword is archived or not. |
|
Audience Type
|
String | Dimension | Other | Type of audience data, such as website visitors, customer list, lookalike audience, etc. |
|
Audience Descriptions
|
Number | Metric | Other | Detailed information about the audience criteria and characteristics. |
|
Audiences Id
|
String | Dimension | Other | Unique identifier for the audience. |
|
Audiences Name
|
String | Dimension | Other | The name given to the audience for identification. |
|
Audiences Status
|
String | Dimension | Other | Current status of the audience, like active, paused, deleted, etc. |
|
Audiences Type
|
String | Dimension | Other | Type of audience data, such as saved audience, custom audience, etc. |
|
Ad Group Auto Targeting Enabled
|
Number | Metric | Other | Indicates if auto targeting is enabled for the ad group. |
|
keyword Matching Bid
|
String | Dimension | Other | The bid value associated with the keyword for advertising purposes. |
|
Ad Group Bid Amount
|
String | Dimension | Other | The bid amount in micro currency for the ad group. |
|
Ad Group Bid Strategy
|
String | Dimension | Other | The type of bid strategy used for the ad group. |
|
Ad Group Billed Event
|
Number | Metric | Other | The event for which the ad group is billed. |
|
Account Board Count
|
Number | Metric | User Account | User account board count. Board count on user account level may differ from counts found elsewhere due to attribution of collaborative Boards. |
|
Board Id
|
String | Dimension | Other | The unique identifier for the board. |
|
Board Owner Username
|
String | Dimension | Other | The username of the board owner. |
|
Board Pins Description
|
Number | Metric | Other | The textual description or caption associated with the pin. |
|
Board Pins Id
|
String | Dimension | Other | The unique identifier of the pin. |
|
Board Pins Modified Date
|
Date | Dimension | Other | The most recent date and time when the board’s pins were modified. |
|
Board Sections Id
|
String | Dimension | Other | The unique identifier for the board section. |
|
Board Sections Name
|
String | Dimension | Other | The name of the board section. |
|
Board Creation Date
|
Date | Dimension | Other | The date and time when the board was created. |
|
Board Description
|
Number | Metric | Other | A brief description or summary of the board. |
|
Board Name
|
String | Dimension | Other | The name/title of the board. |
|
Ad Group Budget
|
Number | Metric | Other | The budget amount in micro currency for the ad group. |
|
Ad Group Budget Type
|
String | Dimension | Other | The type of budget set for the ad group. |
|
Account Business Name
|
String | Dimension | User Account | Business Name |
|
Camping Daily Budget
|
Number | Metric | Other | Daily spend cap set for the campaign |
|
Campaing Status
|
String | Dimension | Other | Status of the campaign entity |
|
Campaign Id
|
String | Dimension | Other | Unique identifier for the campaign |
|
Campaign Budget
|
Number | Metric | Other | Lifetime spend cap set for the campaign |
|
Campaign Name
|
String | Dimension | Other | Name of the campaign |
|
Campaigns Created Time
|
Number | Metric | Other | The timestamp indicating when the campaign was created. |
|
Campaign End Time
|
Number | Metric | Other | The timestamp indicating the end time of the campaign. |
|
Campaing Start Time
|
Number | Metric | Other | The timestamp indicating the start time of the campaign. |
|
Campaigns Status
|
String | Dimension | Other | The current status of the campaign. |
|
Campaigns Tracking Urls Impression
|
String | Dimension | Other | Tracking URLs for impression events. |
|
Campaigns Type
|
String | Dimension | Other | The type of the campaign. |
|
Campaigns Updated Time
|
Date | Dimension | Other | The timestamp indicating when the campaign was last updated. |
|
Carousel Android Destination URL
|
String | Dimension | Other | URLs that deep link Android users to specific content within the carousel ad. |
|
Carousel Destination URL
|
String | Dimension | Other | URLs that direct users to the landing pages of the advertised content. |
|
Carousel Ios Deep Links
|
Number | Metric | Other | URLs that deep link iOS users to specific content within the carousel ad. |
|
Catalog Type
|
String | Dimension | Other | The type of the catalog representing the content. |
|
Catalogs Creation Time
|
Date | Dimension | Other | The timestamp when the catalog was created. |
|
Catalog Creation Date
|
Date | Dimension | Other | The date and time when the catalog was created |
|
Catalog Id
|
String | Dimension | Other | The unique identifier for the catalog |
|
Catalog Name
|
String | Dimension | Other | The name or title of the catalog |
|
Catalog Status
|
String | Dimension | Other | The current status of the catalog, e.g., active, inactive |
|
Catalog Id
|
String | Dimension | Other | Unique identifier of the catalog. |
|
Catalog Name
|
String | Dimension | Other | Name/title of the catalog. |
|
Catalog Product Group Creation Time
|
Date | Dimension | Other | The date and time when the catalog product group was created. |
|
Catalog Product Group Description
|
Number | Metric | Other | The description of the catalog product group. |
|
Catalogs Porduct Group Id
|
String | Dimension | Other | The unique identifier of the catalog product group. |
|
Catalog Product Group Name
|
String | Dimension | Other | The name of the catalog product group. |
|
Catalog Product Group Status
|
String | Dimension | Other | The status of the catalog product group. |
|
Catalogs Product Groups Type
|
String | Dimension | Other | The type of the catalog product group. |
|
Catalogs Product Groups Updated Time
|
Date | Dimension | Other | The date and time when the catalog product group was last updated. |
|
Catalogs Updated Date
|
Date | Dimension | Other | The timestamp when the catalog was last updated. |
|
ROAS
|
Number | Metric | Other | Return on ad spend for checkout actions |
|
Ad Click Tracking URL
|
String | Dimension | Other | The URL for tracking clicks on the ad. |
|
Clickthrough 1
|
Number | Metric | Other | Click-through rate related to specific actions |
|
Clickthrough 1 Gross
|
Number | Metric | Other | Gross click-through rate related to specific actions |
|
Clickthrough 2
|
Number | Metric | Other | Secondary click-through rate related to specific actions |
|
Code Snippet
|
Number | Metric | Other | The JavaScript code snippet that needs to be placed on the website for tracking conversions. |
|
Board Collaborators Count.
|
Number | Metric | Other | The number of collaborators involved in the board. |
|
Collection Items Destination Url Template
|
String | Dimension | Other | The template URL for destination pages of collection items. |
|
Conversion Tags Double Click Integration is Enable
|
Number | Metric | Other | Indicates if AEM DoubleClick integration is enabled for the conversion tag. |
|
Configs Aem Enabled
|
Number | Metric | Other | Indicates if Adobe Experience Manager integration is enabled for the conversion tag. |
|
Conversion Tags Facebook Integration is Enable
|
Number | Metric | Other | Indicates if AEM Facebook Login integration is enabled for the conversion tag. |
|
Conversion Tags Google Integration is Enable
|
Number | Metric | Other | Indicates if AEM Google Events integration is enabled for the conversion tag. |
|
Conversion Tags Location Integration is Enable
|
Number | Metric | Other | Indicates if AEM Locations integration is enabled for the conversion tag. |
|
Conversion Tags Phone Integration is Enable
|
Number | Metric | Other | Indicates if AEM Phone integration is enabled for the conversion tag. |
|
Configs Md Frequency
|
Number | Metric | Other | The frequency at which match data is processed for the conversion tag. |
|
Conversion Learning Mode Type
|
String | Dimension | Other | The learning mode type for conversion optimization. |
|
Conversion Tag
|
String | Dimension | Other | The unique identifier of the conversion tag. |
|
Conversion Tags Name
|
String | Dimension | Other | The name or label assigned to the conversion tag. |
|
Conversion Tags Status
|
String | Dimension | Other | The current status of the conversion tag (e.g., active, inactive). |
|
Account Country
|
String | Dimension | Other | The country associated with the ad account |
|
CPC
|
Number | Metric | Other | Cost per click in micro dollars |
|
CPM
|
Number | Metric | Other | Cost per mille in dollars |
|
Cpm In Micro Dollar
|
Number | Metric | Other | Cost per mille in micro dollars |
|
CPOC
|
Number | Metric | Other | Cost per Outbound click in dollars |
|
Pin Creation Time
|
Date | Dimension | Other | The date and time when the pin was created. |
|
Ad Created Time
|
Number | Metric | Other | The timestamp when the ad was created. |
|
Audience Created Time
|
Number | Metric | Other | Timestamp indicating when the audience was created. |
|
Pin Type
|
String | Dimension | Other | The type of creative content associated with the pin. |
|
Click-through rate
|
Number | Metric | Other | Click-through rate |
|
CTR 2
|
Number | Metric | Other | Secondary click-through rate |
|
Account Currency
|
Number | Metric | Other | The currency used for billing in the ad account |
|
Customer Lists Created Time
|
Number | Metric | Other | The timestamp indicating when the customer list was created. |
|
Customer Lists Id
|
String | Dimension | Other | The unique identifier of the customer list. |
|
Customer Lists Name
|
String | Dimension | Other | The name given to the customer list for identification. |
|
Customer Lists Status
|
String | Dimension | Other | The current status of the customer list, such as active, inactive, etc. |
|
Customer Lists Type
|
String | Dimension | Other | The type of customer list, which can be standard, hashed, etc. |
|
Customer Lists Updated Time
|
Date | Dimension | Other | The timestamp indicating when the customer list was last updated. |
|
Current Camping Daily Budget
|
Number | Metric | Other | The maximum amount that can be spent daily on the campaign. |
|
Data Status
|
String | Dimension | Other | The status of the data being fetched, such as ‘success’ or ‘error’. |
|
Date
|
Date | Dimension | Other | Date of the data entry |
|
Catalog Availability
|
Number | Metric | Other | The default availability status for items in the catalog |
|
Catalog Applicable Country
|
String | Dimension | Other | The default country applicable to the catalog items |
|
Currency
|
Number | Metric | Other | The default currency used for pricing within the catalog |
|
Default Locale
|
Number | Metric | Other | The default locale for language and formatting within the catalog |
|
Ad Destination URL
|
String | Dimension | Other | The main destination URL of the ad. |
|
Pin Dominan Color
|
Number | Metric | Other | The dominant color extracted from the pin’s image. |
|
ECPC
|
Number | Metric | Other | Effective cost per click in dollars |
|
Ecpc In Micro Dollar
|
Number | Metric | Other | Effective cost per click in micro dollars |
|
Cost Per Completed View
|
Number | Metric | Other | Effective cost per completed view in dollars |
|
Cost Per Completed View 95%
|
Number | Metric | Other | 95th percentile effective cost per completed view in dollars |
|
Ecpe In Dollar
|
Number | Metric | Other | Effective cost per engagement in dollars |
|
CPM
|
Number | Metric | Other | Effective cost per mille in micro dollars |
|
CPV
|
Number | Metric | Other | Effective cost per view in dollars |
|
ECTR
|
Number | Metric | Other | Effective click-through rate |
|
Engagement Rate
|
Number | Metric | Other | Effective engagement rate |
|
Engagement Rate 1
|
Number | Metric | Other | Engagement rate related to specific actions |
|
Engagement Rate 2
|
Number | Metric | Other | Secondary engagement rate related to specific actions |
|
Engagement Rate
|
Number | Metric | Other | Overall engagement rate |
|
Enhanced Match Status
|
String | Dimension | Other | The status of enhanced match capabilities for the conversion tag. |
|
Feed Id
|
String | Dimension | Other | The ID of the feed associated with the catalog product group. |
|
Feed Profile Id
|
String | Dimension | Other | The ID of the feed profile associated with the ad group. |
|
Board Total Followers
|
Number | Metric | Other | The count of followers the board has. |
|
Account Following Count
|
Number | Metric | User Account | User account following count. |
|
Catalog Format
|
Number | Metric | Other | The format of the catalog data, e.g., JSON, XML |
|
Pin has been promoted
|
Number | Metric | Other | Indicates whether the pin has been promoted or sponsored. |
|
Product Visit Rate
|
String | Dimension | Other | Product tag visit rate related to specific actions |
|
Product Visit Rate 2
|
String | Dimension | Other | Secondary product tag visit rate related to specific actions |
|
Impressions
|
Number | Metric | Other | Impression rate related to specific actions |
|
Impression 1 Gross
|
Number | Metric | Other | Gross impression rate related to specific actions |
|
Impressions 2
|
Number | Metric | Other | Secondary impression rate related to specific actions |
|
Cost Per In-app checkuot
|
Number | Metric | Other | Cost per in-app checkout action |
|
Ios Deep Link
|
Number | Metric | Other | The deep link URL for iOS devices. |
|
Campaign Budget Optimization
|
Number | Metric | Other | Indicates if campaign budget optimization is enabled. |
|
Product Group Is Featured
|
Number | Metric | Other | Indicates whether the product group is featured or not. |
|
Campaign Daily Budget Optimization
|
Number | Metric | Other | Indicates if flexible daily budgets are enabled for the campaign. |
|
Is Owner
|
Number | Metric | Other | Indicates if the current user is the owner of the pin. |
|
Ad Linked Pin Deleted
|
Number | Metric | Other | A flag indicating if the ad is linked to a deleted pin. |
|
Ad Is Removed
|
Number | Metric | Other | A flag indicating if the ad is removable. |
|
Pin Standar
|
Number | Metric | Other | Indicates if the pin is a standard pin or a promoted pin. |
|
Keyword Id
|
String | Dimension | Other | The unique identifier for the keyword. |
|
Keyword Type
|
String | Dimension | Other | The type of keyword (brand, generic, long-tail, etc). |
|
Conversion Last Event Time
|
Number | Metric | Other | The timestamp of the last conversion event fired by the tag in milliseconds. |
|
Ad Form Id
|
String | Dimension | Other | The ID of the lead form associated with the ad. |
|
Ad User Lifetime Frequency
|
Number | Metric | Other | The maximum number of times a user can be shown the ad during its lifetime. |
|
Campaing Budget
|
Number | Metric | Other | The maximum amount that can be spent for the lifetime of the campaign. |
|
Pin URL
|
Number | Metric | Other | The URL link associated with the pin, if applicable. |
|
Catalog Location
|
Number | Metric | Other | The physical or digital location associated with the catalog |
|
keyword Matching Type
|
String | Dimension | Other | The type of matching used for the keyword (exact, phrase, broad, etc). |
|
Media Images 1200X Height
|
Number | Metric | Other | Height of the image in the specified resolution. |
|
Media Images 1200X Url
|
String | Dimension | Other | URL of the image in the specified resolution. |
|
Media Images 1200X Width
|
String | Dimension | Other | Width of the image in the specified resolution. |
|
Media Images 150X150 Height
|
Number | Metric | Other | Height of the image in 150×150 resolution. |
|
Media Images 150X150 Url
|
String | Dimension | Other | URL of the image in 150×150 resolution. |
|
Pin Image
|
String | Dimension | Other | Width of the image in 150×150 resolution. |
|
Media Images 400X300 Height
|
Number | Metric | Other | Height of the image in 400×300 resolution. |
|
Media Images 400X300 Url
|
String | Dimension | Other | URL of the image in 400×300 resolution. |
|
Media Images 400X300 Width
|
String | Dimension | Other | Width of the image in 400×300 resolution. |
|
Media Images 600X Height
|
Number | Metric | Other | Height of the image in 600x resolution. |
|
Media Images 600X Url
|
String | Dimension | Other | URL of the image in 600x resolution. |
|
Media Images 600X Width
|
String | Dimension | Other | Width of the image in 600x resolution. |
|
Pin Images Originals Height
|
Number | Metric | Other | Height of the original image. |
|
Pin Image
|
Number | Metric | Pins | URL of the original image. |
|
Pin Images Originals Url
|
String | Dimension | Other | URL of the original image. |
|
Pin Images Originals Width
|
String | Dimension | Other | Width of the original image. |
|
Board Media Type
|
String | Dimension | Other | The type of media content associated with the board. |
|
Clicks
|
Number | Metric | Other | The number of times users clicked through to view content. |
|
Click-through Rate
|
Number | Metric | Other | The rate at which users clicked through to view content. |
|
Closeup
|
Number | Metric | Other | The number of close-up views of content. |
|
Closeup Rate
|
Number | Metric | Other | The rate at which close-up views of content occurred. |
|
Engagement
|
Number | Metric | Other | The level of user interaction or engagement with content. |
|
Engagement Rate
|
Number | Metric | Other | The rate at which user engagement with content occurred. |
|
Impression
|
Number | Metric | Other | The number of times content was displayed or viewed. |
|
Save
|
Number | Metric | Other | The number of times users saved or pinned content. |
|
Save Rate
|
Number | Metric | Other | The rate at which content was saved or pinned by users. |
|
Account Monthly Views
|
Number | Metric | User Account | User account monthly views. |
|
Pin Notes
|
Number | Metric | Other | Any additional notes or comments added to the pin by users. |
|
Num Batches
|
Number | Metric | Other | The number of batches used to upload user records for the customer list. |
|
Num Removed User Records
|
Number | Metric | Other | The count of user records removed from the customer list. |
|
Constumer List Uploaded Records
|
Number | Metric | Other | The total number of user records uploaded to the customer list. |
|
Campaign Objective Type
|
String | Dimension | Other | The type of the campaign objective. |
|
Optimization Attribution Window Days
|
Date | Dimension | Other | Number of days for click attribution window. |
|
Optimization Attribution Window Engagement Days
|
Date | Dimension | Other | Number of days for engagement attribution window. |
|
Optimization Attribution Window View Days
|
Date | Dimension | Other | Number of days for view attribution window. |
|
Optimization Conversion Event Optimised For
|
Number | Metric | Other | The conversion event being optimized for. |
|
Optimization Conversions Tag Id
|
String | Dimension | Other | The ID of the conversion tag used for optimization. |
|
Optimization CPA Goal
|
Number | Metric | Other | The cost per action goal in micro currency. |
|
Optimization ROAS Goal
|
Number | Metric | Other | Indicates if return on ad spend (ROAS) is optimized for. |
|
Optimization Learning Type
|
String | Dimension | Other | The learning mode type for conversion optimization. |
|
Optimization Views Goal
|
Number | Metric | Other | The desired frequency of ad views. |
|
Optimization Goal Metadata Frequency Goal Metadata Timerange
|
Number | Metric | Other | The time range considered for frequency capping. |
|
Optimization Scroll-up Goal
|
Number | Metric | Other | The scroll-up goal value in micro currency. |
|
Campaing Order Line Id
|
String | Dimension | Other | The unique identifier of the order line associated with the campaign. |
|
Outbound Clicks
|
Number | Metric | Other | Outbound click rate related to specific actions |
|
Outbound Clicks 2
|
Number | Metric | Other | Secondary outbound click rate related to specific actions |
|
Owner Id
|
String | Dimension | Other | Unique identifier of the owner |
|
Ad Group Pacing Delivery Type
|
String | Dimension | Other | The delivery type pacing for the ad group. |
|
Cost Per Page Visit
|
Number | Metric | Other | Cost per page visit action |
|
Page Visits ROAS
|
Number | Metric | Other | Return on ad spend for page visit actions |
|
Paid Impression
|
String | Dimension | Other | Number of paid impressions |
|
Keyword Parent Id
|
String | Dimension | Other | The ID of the parent keyword if this is a child keyword. |
|
Pin Parent Id
|
String | Dimension | Other | The unique identifier of the parent pin if this pin is a repin. |
|
Keyword Parent Type
|
String | Dimension | Other | The type of the parent keyword if this is a child keyword (category, theme, etc). |
|
Account Permissions
|
Number | Metric | Other | Permissions assigned to the ad account |
|
Board Total Pins
|
Number | Metric | Other | The total number of pins in the board. |
|
Pin Id
|
String | Dimension | Other | Unique identifier for the pin |
|
Pin Metrics
|
Number | Metric | Other | Metrics data related to the pin, such as views, likes, and shares. |
|
Pin Promotion Id
|
String | Dimension | Other | Unique identifier for the promoted pin |
|
Ad Group Placement Group
|
Number | Metric | Other | The group of placements where the ad group is shown. |
|
Ad Group Traffic Target Type
|
String | Dimension | Other | The type of traffic the ad group targets. |
|
Preferred Processing Schedule Time
|
Number | Metric | Other | The preferred processing time for items |
|
Preferred Processing Schedule Timezone
|
Number | Metric | Other | The timezone used for the processing schedule |
|
Board Privacy
|
Number | Metric | Other | The privacy settings of the board. |
|
Pin Product Tags
|
Number | Metric | Other | Information about any product tags associated with the pin. |
|
Profile Image
|
Number | Metric | User Account | Image URL of the user account |
|
Profile Image Url
|
String | Dimension | User Account | Image URL of the user account |
|
Ad Rejected Reasons
|
Number | Metric | Other | Reasons for rejecting the ad. |
|
Ad Rejection Labels
|
Number | Metric | Other | Labels applied to the ad when it is rejected. |
|
Repin 1
|
Number | Metric | Other | Repinned rate related to specific actions |
|
Repin 2
|
Number | Metric | Other | Secondary repinned rate related to specific actions |
|
Repin Rate
|
Number | Metric | Other | Overall repin rate |
|
Ad Review Status
|
String | Dimension | Other | The review status of the ad. |
|
Tracking Account Id
|
String | Dimension | Other | The unique identifier for the advertising account linked to the audience criteria. |
|
Country Criteria
|
String | Dimension | Other | The country criteria set for the audience. |
|
Customer List Id Audience
|
String | Dimension | Other | Identifier for the customer list used as a criterion for the audience. |
|
Tracking Engagement Domain
|
Number | Metric | Other | The domain(s) used for engagement tracking purposes. |
|
Tracking Engagement Type
|
String | Dimension | Other | The type of engagement tracked, such as clicks, likes, shares, etc. |
|
Tracking Engagement Type
|
String | Dimension | Other | Type of audience engagement, like active engagers, passive viewers, etc. |
|
Tracking Engagement Event
|
Number | Metric | Other | Specific event triggering engagement tracking. |
|
Tracking Lookalike Audience
|
Number | Metric | Other | Percentage of similarity for lookalike audience criteria. |
|
Rule Prefill
|
Number | Metric | Other | Option to automatically fill in missing data for the audience. |
|
Tracking Audience Data Retention # Days
|
Number | Metric | Other | Number of days the audience data should be retained. |
|
Tracking Visitor Source
|
String | Dimension | Other | Identifier for the visitor source used as a criterion for the audience. |
|
Tracking Audience Size
|
Number | Metric | Other | Estimated size of the audience based on the specified criteria. |
|
Spend
|
Number | Metric | Other | Total spend in dollars |
|
Spend In Micro Dollar
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Number | Metric | Other | Total spend in micro dollars |
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Campaign Summary Status
|
String | Dimension | Other | The summary status of the campaign. |
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Targeting Spec Property1
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Number | Metric | Other | Description of targeting property 1. |
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Targeting Spec Property2
|
Number | Metric | Other | Description of targeting property 2. |
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Pin Title
|
Number | Metric | Other | The title or headline associated with the pin. |
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Total Checkout
|
Number | Metric | Other | Total checkout conversions. |
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Total Checkout Value
|
Number | Metric | Other | Total value of checkout actions in micro dollars |
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Add To Cart
|
Number | Metric | Other | Total number of click actions leading to adding to cart |
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Checkout
|
Number | Metric | Other | Total number of click actions leading to checkout |
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Checkout Value
|
Number | Metric | Other | Total value of click actions leading to checkout in micro dollars |
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Lead
|
Number | Metric | Other | Total number of click actions leading to lead generation |
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Signup
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Number | Metric | Other | Total number of click actions leading to signups |
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Signup Value
|
Number | Metric | Other | Total value of click actions leading to signups in micro dollars |
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Clicks
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Number | Metric | Other | Total number of click-through actions |
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Conversions
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Number | Metric | Other | Total number of conversions |
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Custom Events
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Number | Metric | Other | Total number of custom actions |
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Total Engagement
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Number | Metric | Other | Total number of engagement actions |
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Total Engagement Checkout
|
Number | Metric | Other | Total number of engagement actions leading to checkout |
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Total Engagement Checkout Value
|
Number | Metric | Other | Total value of engagement actions leading to checkout in micro dollars |
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Total Engagement Lead
|
Number | Metric | Other | Total number of engagement actions leading to lead generation |
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Total Engagement Signup
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Number | Metric | Other | Total number of engagement actions leading to signups |
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Total Engagement Signup Value
|
Number | Metric | Other | Total value of engagement actions leading to signups in micro dollars |
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Total Product Visit
|
String | Dimension | Other | Total number of product tag visits |
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Total Impression Frequency
|
Number | Metric | Other | Total impression frequency |
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Total Impression User
|
Number | Metric | Other | Total number of users reached through impressions |
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Total Lead
|
Number | Metric | Other | Total number of lead actions |
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Total Offline Checkout
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Number | Metric | Other | Total number of offline checkout actions |
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Total Page Visit
|
Number | Metric | Other | Total number of page visit actions |
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Total Repin Rate
|
Number | Metric | Other | Overall repin rate |
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Total Signup
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Number | Metric | Other | Total number of signup actions |
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Total Signup Value
|
Number | Metric | Other | Total value of signup actions in micro dollars |
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Video 3Sec Views
|
String | Dimension | Other | Total number of 3-second video views |
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Video Avg Watchtime In Second
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String | Dimension | Other | Average watch time for videos in seconds |
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Video Views
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String | Dimension | Other | Total number of MRC video views |
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Video Play-to-rate
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String | Dimension | Other | Total video play-through rate |
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Video 100% Complete
|
String | Dimension | Other | Total completion rate for videos |
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Video Views 25%
|
String | Dimension | Other | Total 25% completion rate for videos |
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Video views 50%
|
String | Dimension | Other | Total 50% completion rate for videos |
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Video views 75%
|
String | Dimension | Other | Total 75% completion rate for videos |
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Video views 95%
|
String | Dimension | Other | Total 95% completion rate for videos |
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Video View Add To Cart
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Number | Metric | Other | Total view actions leading to adding to cart |
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Video View Checkout
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Number | Metric | Other | Total view actions leading to checkout |
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Video View Checkout Value
|
Number | Metric | Other | Total value of view actions leading to checkout in micro dollars |
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Video View Lead
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Number | Metric | Other | Total view actions leading to lead generation |
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Video View Signup
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Number | Metric | Other | Total view actions leading to signups |
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Video View Signup Value
|
Number | Metric | Other | Total value of view actions leading to signups in micro dollars |
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Web Checkout
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Number | Metric | Other | Total number of web checkout actions |
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Web Checkout Value
|
Number | Metric | Other | Total value of web checkout actions in micro dollars |
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Web Click Checkout
|
Number | Metric | Other | Total number of web click actions leading to checkout |
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Web Click Checkout Value
|
Number | Metric | Other | Total value of web click actions leading to checkout in micro dollars |
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Web Engagement Checkout
|
Number | Metric | Other | Total number of web engagement actions leading to checkout |
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Web Engagement Checkout Value
|
Number | Metric | Other | Total value of web engagement actions leading to checkout in micro dollars |
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Web Sessions
|
Number | Metric | Other | Total number of web sessions |
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Web View Checkout
|
Number | Metric | Other | Total number of web view actions leading to checkout |
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Web View Checkout Value
|
Number | Metric | Other | Total value of web view actions leading to checkout in micro dollars |
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Event Tracking Urls Audience Verification
|
String | Dimension | Other | Tracking URLs for audience verification events. |
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Event Tracking Urls Buyable Button
|
String | Dimension | Other | Tracking URLs for buyable button events. |
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Event Tracking URL
|
String | Dimension | Other | Tracking URLs for click events. |
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Event Tracking Urls Engagement
|
String | Dimension | Other | Tracking URLs for engagement events. |
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Ad Impression Tracking Urls
|
String | Dimension | Other | URL to track impressions of the ad. |
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Ad Type
|
String | Dimension | Other | The type of the ad. |
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Ad Updated Time
|
Date | Dimension | Other | The timestamp when the ad was last updated. |
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Audience Updated Timestamp
|
Date | Dimension | Other | Timestamp indicating when the audience data was last updated. |
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User Account Id
|
String | Dimension | User Account | User account ID. |
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Username
|
String | Dimension | User Account | Username |
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Keyword
|
Number | Metric | Other | The actual text value of the keyword. |
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Conversion Tags Version
|
Number | Metric | Other | The version number or revision of the conversion tag. |
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Video 3Sec Views 2
|
String | Dimension | Other | Number of 3-second video views related to specific actions |
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Video Length
|
String | Dimension | Other | Length of the video |
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Video Views 2
|
String | Dimension | Other | Number of MRC video views related to specific actions |
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Video P0 Combined 2
|
String | Dimension | Other | Play-through rate of videos related to specific actions |
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Video 100% Complete 1
|
String | Dimension | Other | Completion rate of videos related to specific actions |
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Video Views 25% 2
|
String | Dimension | Other | 25% completion rate of videos related to specific actions |
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Video views 50% 2
|
String | Dimension | Other | 50% completion rate of videos related to specific actions |
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Video views 75% 2
|
String | Dimension | Other | 75% completion rate of videos related to specific actions |
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Video views 95% 2
|
String | Dimension | Other | 95% completion rate of videos related to specific actions |
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Ad View Tracking Url
|
String | Dimension | Other | The URL for tracking views of the ad. |
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Web Checkout Cost Per Action
|
Number | Metric | Other | Cost per web checkout action |
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Web Checkout Roas
|
Number | Metric | Other | Return on ad spend for web checkout actions |
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Web Sessions 1
|
Number | Metric | Other | Number of web sessions related to specific actions |
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Web Sessions 2
|
Number | Metric | Other | Secondary number of web sessions related to specific actions |
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Website Url
|
String | Dimension | User Account | Website Url |