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Meta Ads Fields List
1391 fields · 31 metrics · 1360 dimensions
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Looker Studio
Google Sheets
Power BI| Field Name | Label | Type | Description | Group |
|---|---|---|---|---|
| DIMENSIONS1190 fields | ||||
action_app_custom_event_fb_mobile_achievement_unlocked |
Mobile app achievements unlocked | Dimension | Mobile app achievements unlocked metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
action_landing_page_view |
Landing page views | Dimension | Landing page views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
action_landing_page_view_1d_click |
Landing page views (1 day click) | Dimension | Landing page views using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
action_landing_page_view_1d_click_1d_view |
Landing page views (1d_click + 1d_view) | Dimension | Landing page views using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
action_landing_page_view_28d_click |
Landing page views (28 days click) | Dimension | Landing page views using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
action_landing_page_view_7d_click |
Landing page views (7 days click) | Dimension | Landing page views using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
action_page_engagement |
Page engagement | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
action_page_engagement_1d_click |
Page engagement (1 day click) | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
action_page_engagement_1d_click_1d_view |
Page engagement (1d_click + 1d_view) | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
action_page_engagement_28d_click |
Page engagement (28 days click) | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
action_page_engagement_7d_click |
Page engagement (7 days click) | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
action_post_engagement |
Post engagement | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
action_post_engagement_1d_click |
Post engagement (1 day click) | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
action_post_engagement_1d_click_1d_view |
Post engagement (1d_click + 1d_view) | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
action_post_engagement_28d_click |
Post engagement (28 days click) | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
action_post_engagement_7d_click |
Post engagement (7 days click) | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
action_post_reaction |
Post reactions | Dimension | Post reactions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
action_post_reaction_1d_click |
Post reactions (1 day click) | Dimension | Post reactions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
action_post_reaction_1d_click_1d_view |
Post reactions (1d_click + 1d_view) | Dimension | Post reactions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
action_post_reaction_28d_click |
Post reactions (28 days click) | Dimension | Post reactions using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
action_post_reaction_7d_click |
Post reactions (7 days click) | Dimension | Post reactions using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
action_rate |
Action rate % | Dimension | The percentage rate of action % relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
action_receive_offer |
Offer claims | Dimension | Offer claims metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
action_subscribe |
Page subscribes | Dimension | Page subscribes metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
action_type_value |
Action type value | Dimension | Action type value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
action_value |
Total action value | Dimension | The total count of action value recorded during the reporting period. | DIMENSIONS |
action_video_view |
3-Second Video Views | Dimension | Unique identifier for the 3-second veo views in Meta Ads. | DIMENSIONS |
actions_all |
Actions (All) | Dimension | Actions (All) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
actions_all_1d_click |
Actions (All) (1 day click) | Dimension | Actions (All) using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
actions_all_1d_click_1d_view |
Actions (All) (1d_click + 1d_view) | Dimension | Actions (All) using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
actions_all_28d_click |
Actions (All) (28 days click) | Dimension | Actions (All) using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
actions_all_7d_click |
Actions (All) (7 days click) | Dimension | Actions (All) using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
actions_without_customs |
Actions (Without customs) | Dimension | Actions (Without customs) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
actions_without_customs_1d_click |
Actions (Without customs) (1 day click) | Dimension | Actions (Without customs) using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
actions_without_customs_1d_click_1d_view |
Actions (Without customs) (1d_click + 1d_view) | Dimension | Actions (Without customs) using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
actions_without_customs_28d_click |
Actions (Without customs) (28 days click) | Dimension | Actions (Without customs) using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
actions_without_customs_7d_click |
Actions (Without customs) (7 days click) | Dimension | Actions (Without customs) using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
add_payment_info |
Adds of payment info | Dimension | Adds of payment info metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
add_payment_info_1d_click |
Adds of payment info (1 day click) | Dimension | Adds of payment info using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
add_payment_info_1d_click_1d_view |
Adds of payment info (1d_click + 1d_view) | Dimension | Adds of payment info using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
add_payment_info_28d_click |
Adds of payment info (28 days click) | Dimension | Adds of payment info using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
add_payment_info_7d_click |
Adds of payment info (7 days click) | Dimension | Adds of payment info using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
add_to_cart |
Adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
add_to_wishlist |
Add to wishlist | Dimension | Add to wishlist metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
add_to_wishlist_1d_click |
Add to wishlist (1 day click) | Dimension | Add to wishlist using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
add_to_wishlist_1d_click_1d_view |
Add to wishlist (1d_click + 1d_view) | Dimension | Add to wishlist using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
add_to_wishlist_28d_click |
Add to wishlist (28 days click) | Dimension | Add to wishlist using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
add_to_wishlist_7d_click |
Add to wishlist (7 days click) | Dimension | Add to wishlist using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
app_custom_event |
App custom event | Dimension | App custom event metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_custom_event_1d_click |
App custom event (1 day click) | Dimension | App custom event using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
app_custom_event_1d_click_1d_view |
App custom event (1d_click + 1d_view) | Dimension | App custom event using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
app_custom_event_28d_click |
App custom event (28 days click) | Dimension | App custom event using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
app_custom_event_7d_click |
App custom event (7 days click) | Dimension | App custom event using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
app_custom_event_fb_mobile_activate_app |
Mobile app sessions | Dimension | Mobile app sessions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_custom_event_fb_mobile_add_payment_info |
Mobile app adds of payment info | Dimension | Mobile app adds of payment info metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_custom_event_fb_mobile_add_payment_info_1d_click |
Mobile app adds of payment info (1 day click) | Dimension | Mobile app adds of payment info | DIMENSIONS |
app_custom_event_fb_mobile_add_payment_info_1d_click_1d_view |
Mobile app adds of payment info (1d_click + 1d_view) | Dimension | Mobile app adds of payment info | DIMENSIONS |
app_custom_event_fb_mobile_add_payment_info_28d_click |
Mobile app adds of payment info (28 days click) | Dimension | Mobile app adds of payment info | DIMENSIONS |
app_custom_event_fb_mobile_add_payment_info_7d_click |
Mobile app adds of payment info (7 days click) | Dimension | Mobile app adds of payment info | DIMENSIONS |
app_custom_event_fb_mobile_add_to_wishlist |
Mobile app add to wishlist | Dimension | Mobile app add to wishlist metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_custom_event_fb_mobile_complete_registration |
Mobile app registration completed | Dimension | Mobile app registration completed metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_custom_event_fb_mobile_content_view |
Mobile app content views | Dimension | Mobile app content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_custom_event_fb_mobile_initiated_checkout |
Mobile app checkout initiated | Dimension | Mobile app checkout initiated_ | DIMENSIONS |
app_custom_event_fb_mobile_level_achieved |
Mobile app levels completed | Dimension | Mobile app levels completed metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_custom_event_fb_mobile_purchase |
Mobile app purchase | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
app_custom_event_fb_mobile_purchase_1d_click |
Mobile app purchase (1 day click) | Dimension | Mobile app purchase using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
app_custom_event_fb_mobile_purchase_1d_click_1d_view |
Mobile app purchase (1d_click + 1d_view) | Dimension | Mobile app purchase using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
app_custom_event_fb_mobile_purchase_28d_click |
Mobile app purchase (28 days click) | Dimension | Mobile app purchase using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
app_custom_event_fb_mobile_purchase_7d_click |
Mobile app purchase (7 days click) | Dimension | Mobile app purchase using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
app_custom_event_fb_mobile_rate |
Mobile app rating submitted | Dimension | The percentage rate of mobile app rating submitted relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
app_custom_event_fb_mobile_search |
Mobile app searches | Dimension | Mobile app searches metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_custom_event_fb_mobile_spent_credits |
Mobile app credits spent | Dimension | Mobile app credits spent metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_custom_event_fb_mobile_tutorial_completion |
Mobile app tutorial completed | Dimension | Mobile app tutorial completed metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_custom_event_other |
Other mobile app actions | Dimension | Other mobile app actions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_engagement |
Desktop app engagements | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
app_install |
App installs | Dimension | App installs metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_install_1d_click |
App installs (1 day click) | Dimension | App installs using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
app_install_1d_click_1d_view |
App installs (1 day click + 1 day view) | Dimension | App installs using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
app_install_28d_click |
App installs (28 days click) | Dimension | App installs using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
app_install_7d_click |
App installs (7 days click) | Dimension | App installs using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
app_story |
Desktop app story | Dimension | Desktop app story metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
app_use |
Desktop app uses | Dimension | Desktop app uses metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
attribution_setting |
Attribution setting | Dimension | The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account. | DIMENSIONS |
auction_bid |
Auction Bid | Dimension | Unique identifier for the auction b in Meta Ads. | DIMENSIONS |
auction_competitiveness |
Auction competitiveness | Dimension | Auction competitiveness metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
canvas_avg_view_percent |
Canvas avg view percent | Dimension | The percentage value representing canvas avg view. Expressed as a decimal between 0 and 100. | DIMENSIONS |
canvas_avg_view_time |
Canvas avg view time | Dimension | Timestamp indicating when the canvas avg view occurred. Used for time-series analysis and reporting. | DIMENSIONS |
catalog_segment_app_custom_event_fb_mobile_add_to_cart |
Mobile app adds to cart (shared item) | Dimension | The number of times at least one shared item was added to a shopping cart in your partner’s mobile app that were recorded as app events and attributed to your ads | DIMENSIONS |
catalog_segment_app_custom_event_fb_mobile_content_view |
Mobile apps content view (shared item) | Dimension | The number of content views in your partner’s mobile app that contain at least one shared item that were recorded as app events and attributed to your ads | DIMENSIONS |
catalog_segment_app_custom_event_fb_mobile_purchase |
Mobile apps purchase (shared item) | Dimension | The number of purchases made in your partner’s mobile app that contain at least one shared item that were recorded as app events and attributed to your ads | DIMENSIONS |
catalog_segment_offsite_conversion_fb_pixel_add_to_cart |
Website adds to cart (shared item) | Dimension | The number of add to cart events that contain at least one shared item tracked by the pixel on your partner’s website and attributed to your ads | DIMENSIONS |
catalog_segment_offsite_conversion_fb_pixel_purchase |
Website purchase (shared item) | Dimension | The number of purchase events that contain at least one shared item, tracked by the pixel on your partner’s website and attributed to your ads | DIMENSIONS |
catalog_segment_offsite_conversion_fb_pixel_view_content |
Website content view (shared item) | Dimension | The number of view content events that contain at least one shared item, tracked by the pixel on your partner’s website and attributed to your ads | DIMENSIONS |
catalog_segment_omni_add_to_cart |
Omni adds to cart (shared item) | Dimension | The number of add to cart events that contain at least one shared item attributed to your ads based on information from one or more of your partner’s connected Facebook Business Tools | DIMENSIONS |
catalog_segment_omni_purchase |
Omni purchase (shared item) | Dimension | The number of purchase events that contain at least one shared item, based on information received from one or more of your partner’s connected Facebook Business Tools | DIMENSIONS |
catalog_segment_omni_view_content |
Omni content view (shared item) | Dimension | The number of view content events that contain at least one shared item, attributed to your ads, based on information from one or more of this partner’s connected Facebook Business Tools | DIMENSIONS |
catalog_segment_onsite_conversion_purchase |
On-Facebook purchase (shared item) | Dimension | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) that contain at least one shared item attributed to your ads based on information from one or more of your partner’s connected Facebook Business Tools | DIMENSIONS |
catalog_segment_value_app_custom_event_fb_mobile_add_to_cart |
Mobile apps adds to cart conversion value (shared item) | Dimension | The total value of the shared items contained in mobile app adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment | DIMENSIONS |
catalog_segment_value_app_custom_event_fb_mobile_purchase |
Mobile apps purchase conversion value (shared item) | Dimension | The total value of the shared items contained in mobile app purchases with shared items conversion, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment | DIMENSIONS |
catalog_segment_value_mobile_purchase_roas |
Mobile app purchase ROAS (shared item) | Dimension | The total return on ad spend (ROAS) from the shared items contained in mobile app purchases with shared items | DIMENSIONS |
catalog_segment_value_offsite_conversion_fb_pixel_add_to_cart |
Website adds to cart conversion value (shared item) | Dimension | The total value of the shared items contained in website adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment | DIMENSIONS |
catalog_segment_value_offsite_conversion_fb_pixel_purchase |
Website purchase conversion value (shared item) | Dimension | The total value of the shared items contained in website purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment | DIMENSIONS |
catalog_segment_value_omni_add_to_cart |
Omni adds to cart conversion value (shared item) | Dimension | The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog | DIMENSIONS |
catalog_segment_value_omni_purchase |
Omni purchase conversion value (shared item) | Dimension | The total value of the shared items contained in purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment | DIMENSIONS |
catalog_segment_value_omni_purchase_roas |
Omni purchase ROAS (shared item) | Dimension | The total return on ad spend (ROAS) from the purchases that contained at least one shared item, based on information received from one or more of your partner’s connected Facebook Business Tools | DIMENSIONS |
catalog_segment_value_website_purchase_roas |
Website purchase ROAS (shared item) | Dimension | The total return on ad spend (ROAS) from the shared items contained in website purchases with shared items | DIMENSIONS |
checkin |
Check-ins | Dimension | Check-ins metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
click_to_call_call_confirm |
Estimated call confirmation clicks | Dimension | The estimated number of times the call button is clicked on a call confirmation dialogue after an ad with a call destination is clicked. | DIMENSIONS |
clicks |
Clicks | Dimension | The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials. | DIMENSIONS |
comment |
Post comments | Dimension | Post comments metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
comment_1d_click |
Post comments (1 day click) | Dimension | Post comments using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
comment_1d_click_1d_view |
Post comments (1d_click + 1d_view) | Dimension | Post comments using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
comment_28d_click |
Post comments (28 days click) | Dimension | Post comments using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
comment_7d_click |
Post comments (7 days click) | Dimension | Post comments using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
complete_registration |
Registration completed | Dimension | Registration completed metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
complete_registration_1d_click |
Registration completed (1 day click) | Dimension | Registration completed using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
complete_registration_1d_click_1d_view |
Registration completed (1d_click + 1d_view) | Dimension | Registration completed using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
complete_registration_28d_click |
Registration completed (28 days click) | Dimension | Registration completed using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
complete_registration_7d_click |
Registration completed (7 days click) | Dimension | Registration completed using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
conversion_values_contact_mobile_app |
Contact value (mobile app) | Dimension | The total value of contact conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_contact_mobile_app_1d_click |
Contact value (mobile app) (1 day click) | Dimension | The total value of contact conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_contact_mobile_app_1d_click_1d_view |
Contact value (mobile app) (1d_click + 1d_view) | Dimension | The total value of contact conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_contact_mobile_app_28d_click |
Contact value (mobile app) (28 days click) | Dimension | The total value of contact conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_contact_mobile_app_7d_click |
Contact value (mobile app) (7 days click) | Dimension | The total value of contact conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_contact_offline |
Contact value (offline) | Dimension | The total value of contact conversions that occurred offline | DIMENSIONS |
conversion_values_contact_offline_1d_click |
Contact value (offline) (1 day click) | Dimension | The total value of contact conversions that occurred offline | DIMENSIONS |
conversion_values_contact_offline_1d_click_1d_view |
Contact value (offline) (1d_click + 1d_view) | Dimension | The total value of contact conversions that occurred offline | DIMENSIONS |
conversion_values_contact_offline_28d_click |
Contact value (offline) (28 days click) | Dimension | The total value of contact conversions that occurred offline | DIMENSIONS |
conversion_values_contact_offline_7d_click |
Contact value (offline) (7 days click) | Dimension | The total value of contact conversions that occurred offline | DIMENSIONS |
conversion_values_contact_total |
Contact value (total) | Dimension | The total value of contact conversions | DIMENSIONS |
conversion_values_contact_total_1d_click |
Contact value (total) (1 day click) | Dimension | The total value of contact conversions | DIMENSIONS |
conversion_values_contact_total_1d_click_1d_view |
Contact value (total) (1d_click + 1d_view) | Dimension | The total value of contact conversions | DIMENSIONS |
conversion_values_contact_total_28d_click |
Contact value (total) (28 days click) | Dimension | The total value of contact conversions | DIMENSIONS |
conversion_values_contact_total_7d_click |
Contact value (total) (7 days click) | Dimension | The total value of contact conversions | DIMENSIONS |
conversion_values_contact_website |
Contact value (website) | Dimension | The total value of contact conversions that occurred on your website | DIMENSIONS |
conversion_values_contact_website_1d_click |
Contact value (website) (1 day click) | Dimension | The total value of contact conversions that occurred on your website | DIMENSIONS |
conversion_values_contact_website_1d_click_1d_view |
Contact value (website) (1d_click + 1d_view) | Dimension | The total value of contact conversions that occurred on your website | DIMENSIONS |
conversion_values_contact_website_28d_click |
Contact value (website) (28 days click) | Dimension | The total value of contact conversions that occurred on your website | DIMENSIONS |
conversion_values_contact_website_7d_click |
Contact value (website) (7 days click) | Dimension | The total value of contact conversions that occurred on your website | DIMENSIONS |
conversion_values_customize_product_mobile_app |
Customize product value (mobile app) | Dimension | The total value of customize product conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_customize_product_mobile_app_1d_click |
Customize product value (mobile app) (1 day click) | Dimension | The total value of customize product conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_customize_product_mobile_app_1d_click_1d_view |
Customize product value (mobile app) (1d_click + 1d_view) | Dimension | The total value of customize product conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_customize_product_mobile_app_28d_click |
Customize product value (mobile app) (28 days click) | Dimension | The total value of customize product conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_customize_product_mobile_app_7d_click |
Customize product value (mobile app) (7 days click) | Dimension | The total value of customize product conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_customize_product_offline |
Customize product value (offline) | Dimension | The total value of customize product conversions that occurred offline | DIMENSIONS |
conversion_values_customize_product_offline_1d_click |
Customize product value (offline) (1 day click) | Dimension | The total value of customize product conversions that occurred offline | DIMENSIONS |
conversion_values_customize_product_offline_1d_click_1d_view |
Customize product value (offline) (1d_click + 1d_view) | Dimension | The total value of customize product conversions that occurred offline | DIMENSIONS |
conversion_values_customize_product_offline_28d_click |
Customize product value (offline) (28 days click) | Dimension | The total value of customize product conversions that occurred offline | DIMENSIONS |
conversion_values_customize_product_offline_7d_click |
Customize product value (offline) (7 days click) | Dimension | The total value of customize product conversions that occurred offline | DIMENSIONS |
conversion_values_customize_product_total |
Customize product value (total) | Dimension | The total value of customize product conversions | DIMENSIONS |
conversion_values_customize_product_total_1d_click |
Customize product value (total) (1 day click) | Dimension | The total value of customize product conversions | DIMENSIONS |
conversion_values_customize_product_total_1d_click_1d_view |
Customize product value (total) (1d_click + 1d_view) | Dimension | The total value of customize product conversions | DIMENSIONS |
conversion_values_customize_product_total_28d_click |
Customize product value (total) (28 days click) | Dimension | The total value of customize product conversions | DIMENSIONS |
conversion_values_customize_product_total_7d_click |
Customize product value (total) (7 days click) | Dimension | The total value of customize product conversions | DIMENSIONS |
conversion_values_customize_product_website |
Customize product value (website) | Dimension | The total value of customize product conversions that occurred on your website | DIMENSIONS |
conversion_values_customize_product_website_1d_click |
Customize product value (website) (1 day click) | Dimension | The total value of customize product conversions that occurred on your website | DIMENSIONS |
conversion_values_customize_product_website_1d_click_1d_view |
Customize product value (website) (1d_click + 1d_view) | Dimension | The total value of customize product conversions that occurred on your website | DIMENSIONS |
conversion_values_customize_product_website_28d_click |
Customize product value (website) (28 days click) | Dimension | The total value of customize product conversions that occurred on your website | DIMENSIONS |
conversion_values_customize_product_website_7d_click |
Customize product value (website) (7 days click) | Dimension | The total value of customize product conversions that occurred on your website | DIMENSIONS |
conversion_values_donate_mobile_app |
Donate value (mobile app) | Dimension | The total value of donate conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_donate_mobile_app_1d_click |
Donate value (mobile app) (1 day click) | Dimension | The total value of donate conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_donate_mobile_app_1d_click_1d_view |
Donate value (mobile app) (1d_click + 1d_view) | Dimension | The total value of donate conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_donate_mobile_app_28d_click |
Donate value (mobile app) (28 days click) | Dimension | The total value of donate conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_donate_mobile_app_7d_click |
Donate value (mobile app) (7 days click) | Dimension | The total value of donate conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_donate_offline |
Donate value (offline) | Dimension | The total value of donate conversions that occurred offline | DIMENSIONS |
conversion_values_donate_offline_1d_click |
Donate value (offline) (1 day click) | Dimension | The total value of donate conversions that occurred offline | DIMENSIONS |
conversion_values_donate_offline_1d_click_1d_view |
Donate value (offline) (1d_click + 1d_view) | Dimension | The total value of donate conversions that occurred offline | DIMENSIONS |
conversion_values_donate_offline_28d_click |
Donate value (offline) (28 days click) | Dimension | The total value of donate conversions that occurred offline | DIMENSIONS |
conversion_values_donate_offline_7d_click |
Donate value (offline) (7 days click) | Dimension | The total value of donate conversions that occurred offline | DIMENSIONS |
conversion_values_donate_on_facebook |
Donate value (on facebook) | Dimension | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) | DIMENSIONS |
conversion_values_donate_on_facebook_1d_click |
Donate value (on facebook) (1 day click) | Dimension | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) | DIMENSIONS |
conversion_values_donate_on_facebook_1d_click_1d_view |
Donate value (on facebook) (1d_click + 1d_view) | Dimension | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) | DIMENSIONS |
conversion_values_donate_on_facebook_28d_click |
Donate value (on facebook) (28 days click) | Dimension | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) | DIMENSIONS |
conversion_values_donate_on_facebook_7d_click |
Donate value (on facebook) (7 days click) | Dimension | The total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger) | DIMENSIONS |
conversion_values_donate_total |
Donate value (total) | Dimension | The total value of donate conversions | DIMENSIONS |
conversion_values_donate_total_1d_click |
Donate value (total) (1 day click) | Dimension | The total value of donate conversions | DIMENSIONS |
conversion_values_donate_total_1d_click_1d_view |
Donate value (total) (1d_click + 1d_view) | Dimension | The total value of donate conversions | DIMENSIONS |
conversion_values_donate_total_28d_click |
Donate value (total) (28 days click) | Dimension | The total value of donate conversions | DIMENSIONS |
conversion_values_donate_total_7d_click |
Donate value (total) (7 days click) | Dimension | The total value of donate conversions | DIMENSIONS |
conversion_values_donate_website |
Donate value (website) | Dimension | The total value of donate conversions that occurred on your website | DIMENSIONS |
conversion_values_donate_website_1d_click |
Donate value (website) (1 day click) | Dimension | The total value of donate conversions that occurred on your website | DIMENSIONS |
conversion_values_donate_website_1d_click_1d_view |
Donate value (website) (1d_click + 1d_view) | Dimension | The total value of donate conversions that occurred on your website | DIMENSIONS |
conversion_values_donate_website_28d_click |
Donate value (website) (28 days click) | Dimension | The total value of donate conversions that occurred on your website | DIMENSIONS |
conversion_values_donate_website_7d_click |
Donate value (website) (7 days click) | Dimension | The total value of donate conversions that occurred on your website | DIMENSIONS |
conversion_values_find_location_mobile_app |
Find location value (mobile app) | Dimension | The total value of find location conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_find_location_mobile_app_1d_click |
Find location value (mobile app) (1 day click) | Dimension | The total value of find location conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_find_location_mobile_app_1d_click_1d_view |
Find location value (mobile app) (1d_click + 1d_view) | Dimension | The total value of find location conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_find_location_mobile_app_28d_click |
Find location value (mobile app) (28 days click) | Dimension | The total value of find location conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_find_location_mobile_app_7d_click |
Find location value (mobile app) (7 days click) | Dimension | The total value of find location conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_find_location_offline |
Find location value (offline) | Dimension | The total value of find location conversions that occurred offline | DIMENSIONS |
conversion_values_find_location_offline_1d_click |
Find location value (offline) (1 day click) | Dimension | The total value of find location conversions that occurred offline | DIMENSIONS |
conversion_values_find_location_offline_1d_click_1d_view |
Find location value (offline) (1d_click + 1d_view) | Dimension | The total value of find location conversions that occurred offline | DIMENSIONS |
conversion_values_find_location_offline_28d_click |
Find location value (offline) (28 days click) | Dimension | The total value of find location conversions that occurred offline | DIMENSIONS |
conversion_values_find_location_offline_7d_click |
Find location value (offline) (7 days click) | Dimension | The total value of find location conversions that occurred offline | DIMENSIONS |
conversion_values_find_location_total |
Find location value (total) | Dimension | The total value of find location conversions | DIMENSIONS |
conversion_values_find_location_total_1d_click |
Find location value (total) (1 day click) | Dimension | The total value of find location conversions | DIMENSIONS |
conversion_values_find_location_total_1d_click_1d_view |
Find location value (total) (1d_click + 1d_view) | Dimension | The total value of find location conversions | DIMENSIONS |
conversion_values_find_location_total_28d_click |
Find location value (total) (28 days click) | Dimension | The total value of find location conversions | DIMENSIONS |
conversion_values_find_location_total_7d_click |
Find location value (total) (7 days click) | Dimension | The total value of find location conversions | DIMENSIONS |
conversion_values_find_location_website |
Find location value (website) | Dimension | The total value of find location conversions that occurred on your website | DIMENSIONS |
conversion_values_find_location_website_1d_click |
Find location value (website) (1 day click) | Dimension | The total value of find location conversions that occurred on your website | DIMENSIONS |
conversion_values_find_location_website_1d_click_1d_view |
Find location value (website) (1d_click + 1d_view) | Dimension | The total value of find location conversions that occurred on your website | DIMENSIONS |
conversion_values_find_location_website_28d_click |
Find location value (website) (28 days click) | Dimension | The total value of find location conversions that occurred on your website | DIMENSIONS |
conversion_values_find_location_website_7d_click |
Find location value (website) (7 days click) | Dimension | The total value of find location conversions that occurred on your website | DIMENSIONS |
conversion_values_schedule_mobile_app |
Schedule value (mobile app) | Dimension | The total value of schedule conversions that occurred on your mobile app. | DIMENSIONS |
conversion_values_schedule_mobile_app_1d_click |
Schedule value (mobile app) (1 day click) | Dimension | The total value of schedule conversions that occurred on your mobile app. | DIMENSIONS |
conversion_values_schedule_mobile_app_1d_click_1d_view |
Schedule value (mobile app) (1d_click + 1d_view) | Dimension | The total value of schedule conversions that occurred on your mobile app. | DIMENSIONS |
conversion_values_schedule_mobile_app_28d_click |
Schedule value (mobile app) (28 days click) | Dimension | The total value of schedule conversions that occurred on your mobile app. | DIMENSIONS |
conversion_values_schedule_mobile_app_7d_click |
Schedule value (mobile app) (7 days click) | Dimension | The total value of schedule conversions that occurred on your mobile app. | DIMENSIONS |
conversion_values_schedule_offline |
Schedule value (offline) | Dimension | The total value of schedule conversions that occurred offline. | DIMENSIONS |
conversion_values_schedule_offline_1d_click |
Schedule value (offline) (1 day click) | Dimension | The total value of schedule conversions that occurred offline. | DIMENSIONS |
conversion_values_schedule_offline_1d_click_1d_view |
Schedule value (offline) (1d_click + 1d_view) | Dimension | The total value of schedule conversions that occurred offline. | DIMENSIONS |
conversion_values_schedule_offline_28d_click |
Schedule value (offline) (28 days click) | Dimension | The total value of schedule conversions that occurred offline. | DIMENSIONS |
conversion_values_schedule_offline_7d_click |
Schedule value (offline) (7 days click) | Dimension | The total value of schedule conversions that occurred offline. | DIMENSIONS |
conversion_values_schedule_total |
Schedule value (total) | Dimension | The total value of schedule conversions. | DIMENSIONS |
conversion_values_schedule_total_1d_click |
Schedule value (total) (1 day click) | Dimension | The total value of schedule conversions. | DIMENSIONS |
conversion_values_schedule_total_1d_click_1d_view |
Schedule value (total) (1d_click + 1d_view) | Dimension | The total value of schedule conversions. | DIMENSIONS |
conversion_values_schedule_total_28d_click |
Schedule value (total) (28 days click) | Dimension | The total value of schedule conversions. | DIMENSIONS |
conversion_values_schedule_total_7d_click |
Schedule value (total) (7 days click) | Dimension | The total value of schedule conversions. | DIMENSIONS |
conversion_values_schedule_website |
Schedule value (website) | Dimension | The total value of schedule conversions that occurred on your website. | DIMENSIONS |
conversion_values_schedule_website_1d_click |
Schedule value (website) (1 day click) | Dimension | The total value of schedule conversions that occurred on your website. | DIMENSIONS |
conversion_values_schedule_website_1d_click_1d_view |
Schedule value (website) (1d_click + 1d_view) | Dimension | The total value of schedule conversions that occurred on your website. | DIMENSIONS |
conversion_values_schedule_website_28d_click |
Schedule value (website) (28 days click) | Dimension | The total value of schedule conversions that occurred on your website. | DIMENSIONS |
conversion_values_schedule_website_7d_click |
Schedule value (website) (7 days click) | Dimension | The total value of schedule conversions that occurred on your website. | DIMENSIONS |
conversion_values_start_trial_mobile_app |
Start trial value (mobile app) | Dimension | The total value of start trial conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_start_trial_mobile_app_1d_click |
Start trial value (mobile app) (1 day click) | Dimension | The total value of start trial conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_start_trial_mobile_app_1d_click_1d_view |
Start trial value (mobile app) (1d_click + 1d_view) | Dimension | The total value of start trial conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_start_trial_mobile_app_28d_click |
Start trial value (mobile app) (28 days click) | Dimension | The total value of start trial conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_start_trial_mobile_app_7d_click |
Start trial value (mobile app) (7 days click) | Dimension | The total value of start trial conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_start_trial_offline |
Start trial value (offline) | Dimension | The total value of start trial conversions that occurred offline | DIMENSIONS |
conversion_values_start_trial_offline_1d_click |
Start trial value (offline) (1 day click) | Dimension | The total value of start trial conversions that occurred offline | DIMENSIONS |
conversion_values_start_trial_offline_1d_click_1d_view |
Start trial value (offline) (1d_click + 1d_view) | Dimension | The total value of start trial conversions that occurred offline | DIMENSIONS |
conversion_values_start_trial_offline_28d_click |
Start trial value (offline) (28 days click) | Dimension | The total value of start trial conversions that occurred offline | DIMENSIONS |
conversion_values_start_trial_offline_7d_click |
Start trial value (offline) (7 days click) | Dimension | The total value of start trial conversions that occurred offline | DIMENSIONS |
conversion_values_start_trial_total |
Start trial value (total) | Dimension | The total value of start trial conversions | DIMENSIONS |
conversion_values_start_trial_total_1d_click |
Start trial value (total) (1 day click) | Dimension | The total value of start trial conversions | DIMENSIONS |
conversion_values_start_trial_total_1d_click_1d_view |
Start trial value (total) (1d_click + 1d_view) | Dimension | The total value of start trial conversions | DIMENSIONS |
conversion_values_start_trial_total_28d_click |
Start trial value (total) (28 days click) | Dimension | The total value of start trial conversions | DIMENSIONS |
conversion_values_start_trial_total_7d_click |
Start trial value (total) (7 days click) | Dimension | The total value of start trial conversions | DIMENSIONS |
conversion_values_start_trial_website |
Start trial value (website) | Dimension | The total value of start trial conversions that occurred on your website | DIMENSIONS |
conversion_values_start_trial_website_1d_click |
Start trial value (website) (1 day click) | Dimension | The total value of start trial conversions that occurred on your website | DIMENSIONS |
conversion_values_start_trial_website_1d_click_1d_view |
Start trial value (website) (1d_click + 1d_view) | Dimension | The total value of start trial conversions that occurred on your website | DIMENSIONS |
conversion_values_start_trial_website_28d_click |
Start trial value (website) (28 days click) | Dimension | The total value of start trial conversions that occurred on your website | DIMENSIONS |
conversion_values_start_trial_website_7d_click |
Start trial value (website) (7 days click) | Dimension | The total value of start trial conversions that occurred on your website | DIMENSIONS |
conversion_values_submit_application_mobile_app |
Submit application value (mobile app) | Dimension | The total value of submit application conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_submit_application_mobile_app_1d_click |
Submit application value (mobile app) (1 day click) | Dimension | The total value of submit application conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_submit_application_mobile_app_1d_click_1d_view |
Submit application value (mobile app) (1d_click + 1d_view) | Dimension | The total value of submit application conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_submit_application_mobile_app_28d_click |
Submit application value (mobile app) (28 days click) | Dimension | The total value of submit application conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_submit_application_mobile_app_7d_click |
Submit application value (mobile app) (7 days click) | Dimension | The total value of submit application conversions that occurred on your mobile app | DIMENSIONS |
conversion_values_submit_application_offline |
Submit application value (offline) | Dimension | The total value of submit application conversions that occurred offline | DIMENSIONS |
conversion_values_submit_application_offline_1d_click |
Submit application value (offline) (1 day click) | Dimension | The total value of submit application conversions that occurred offline | DIMENSIONS |
conversion_values_submit_application_offline_1d_click_1d_view |
Submit application value (offline) (1d_click + 1d_view) | Dimension | The total value of submit application conversions that occurred offline | DIMENSIONS |
conversion_values_submit_application_offline_28d_click |
Submit application value (offline) (28 days click) | Dimension | The total value of submit application conversions that occurred offline | DIMENSIONS |
conversion_values_submit_application_offline_7d_click |
Submit application value (offline) (7 days click) | Dimension | The total value of submit application conversions that occurred offline | DIMENSIONS |
conversion_values_submit_application_on_facebook |
Submit application values (on Facebook) | Dimension | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) | DIMENSIONS |
conversion_values_submit_application_on_facebook_1d_click |
Submit application values (on Facebook) (1 day click) | Dimension | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) | DIMENSIONS |
conversion_values_submit_application_on_facebook_1d_click_1d_view |
Submit application values (on Facebook) (1d_click + 1d_view) | Dimension | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) | DIMENSIONS |
conversion_values_submit_application_on_facebook_28d_click |
Submit application values (on Facebook) (28 days click) | Dimension | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) | DIMENSIONS |
conversion_values_submit_application_on_facebook_7d_click |
Submit application values (on Facebook) (7 days click) | Dimension | The total value of on-Facebook submit application that occurred within a Facebook-owned property (such as Pages or Messenger) | DIMENSIONS |
conversion_values_submit_application_total |
Submit application value (total) | Dimension | The total value of applications submitted tracked with the conversions objective | DIMENSIONS |
conversion_values_submit_application_total_1d_click |
Submit application value (total) (1 day click) | Dimension | The total value of applications submitted tracked with the conversions objective | DIMENSIONS |
conversion_values_submit_application_total_1d_click_1d_view |
Submit application value (total) (1d_click + 1d_view) | Dimension | The total value of applications submitted tracked with the conversions objective | DIMENSIONS |
conversion_values_submit_application_total_28d_click |
Submit application value (total) (28 days click) | Dimension | The total value of applications submitted tracked with the conversions objective | DIMENSIONS |
conversion_values_submit_application_total_7d_click |
Submit application value (total) (7 days click) | Dimension | The total value of applications submitted tracked with the conversions objective | DIMENSIONS |
conversion_values_submit_application_website |
Submit application value (website) | Dimension | The total value of submit application conversions that occurred on your website | DIMENSIONS |
conversion_values_submit_application_website_1d_click |
Submit application value (website) (1 day click) | Dimension | The total value of submit application conversions that occurred on your website | DIMENSIONS |
conversion_values_submit_application_website_1d_click_1d_view |
Submit application value (website) (1d_click + 1d_view) | Dimension | The total value of submit application conversions that occurred on your website | DIMENSIONS |
conversion_values_submit_application_website_28d_click |
Submit application value (website) (28 days click) | Dimension | The total value of submit application conversions that occurred on your website | DIMENSIONS |
conversion_values_submit_application_website_7d_click |
Submit application value (website) (7 days click) | Dimension | The total value of submit application conversions that occurred on your website | DIMENSIONS |
conversion_values_subscribe_mobile_app |
Subscribe value (mobile app) | Dimension | The total value of subscribe conversions on your mobile app | DIMENSIONS |
conversion_values_subscribe_mobile_app_1d_click |
Subscribe value (mobile app) (1 day click) | Dimension | The total value of subscribe conversions on your mobile app | DIMENSIONS |
conversion_values_subscribe_mobile_app_1d_click_1d_view |
Subscribe value (mobile app) (1d_click + 1d_view) | Dimension | The total value of subscribe conversions on your mobile app | DIMENSIONS |
conversion_values_subscribe_mobile_app_28d_click |
Subscribe value (mobile app) (28 days click) | Dimension | The total value of subscribe conversions on your mobile app | DIMENSIONS |
conversion_values_subscribe_mobile_app_7d_click |
Subscribe value (mobile app) (7 days click) | Dimension | The total value of subscribe conversions on your mobile app | DIMENSIONS |
conversion_values_subscribe_offline |
Subscribe value (offline) | Dimension | The total value of subscribe conversions that occurred offline | DIMENSIONS |
conversion_values_subscribe_offline_1d_click |
Subscribe value (offline) (1 day click) | Dimension | The total value of subscribe conversions that occurred offline | DIMENSIONS |
conversion_values_subscribe_offline_1d_click_1d_view |
Subscribe value (offline) (1d_click + 1d_view) | Dimension | The total value of subscribe conversions that occurred offline | DIMENSIONS |
conversion_values_subscribe_offline_28d_click |
Subscribe value (offline) (28 days click) | Dimension | The total value of subscribe conversions that occurred offline | DIMENSIONS |
conversion_values_subscribe_offline_7d_click |
Subscribe value (offline) (7 days click) | Dimension | The total value of subscribe conversions that occurred offline | DIMENSIONS |
conversion_values_subscribe_total |
Subscribe value (total) | Dimension | The total value of subscribe conversions | DIMENSIONS |
conversion_values_subscribe_total_1d_click |
Subscribe value (total) (1 day click) | Dimension | The total value of subscribe conversions | DIMENSIONS |
conversion_values_subscribe_total_1d_click_1d_view |
Subscribe value (total) (1d_click + 1d_view) | Dimension | The total value of subscribe conversions | DIMENSIONS |
conversion_values_subscribe_total_28d_click |
Subscribe value (total) (28 days click) | Dimension | The total value of subscribe conversions | DIMENSIONS |
conversion_values_subscribe_total_7d_click |
Subscribe value (total) (7 days click) | Dimension | The total value of subscribe conversions | DIMENSIONS |
conversion_values_subscribe_website |
Subscribe value (website) | Dimension | The total value of subscribe conversions that occurred on your website | DIMENSIONS |
conversion_values_subscribe_website_1d_click |
Subscribe value (website) (1 day click) | Dimension | The total value of subscribe conversions that occurred on your website | DIMENSIONS |
conversion_values_subscribe_website_1d_click_1d_view |
Subscribe value (website) (1d_click + 1d_view) | Dimension | The total value of subscribe conversions that occurred on your website | DIMENSIONS |
conversion_values_subscribe_website_28d_click |
Subscribe value (website) (28 days click) | Dimension | The total value of subscribe conversions that occurred on your website | DIMENSIONS |
conversion_values_subscribe_website_7d_click |
Subscribe value (website) (7 days click) | Dimension | The total value of subscribe conversions that occurred on your website | DIMENSIONS |
conversions_ad_click_mobile_app |
Ad click (mobile app) | Dimension | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_ad_click_mobile_app_1d_click |
Ad click (mobile app) (1 day click) | Dimension | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_ad_click_mobile_app_1d_click_1d_view |
Ad click (mobile app) (1d_click + 1d_view) | Dimension | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_ad_click_mobile_app_28d_click |
Ad click (mobile app) (28 days click) | Dimension | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_ad_click_mobile_app_7d_click |
Ad click (mobile app) (7 days click) | Dimension | The number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_ad_impression_mobile_app |
Ad impression (mobile app) | Dimension | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_ad_impression_mobile_app_1d_click |
Ad impression (mobile app) (1 day click) | Dimension | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_ad_impression_mobile_app_1d_click_1d_view |
Ad impression (mobile app) (1d_click + 1d_view) | Dimension | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_ad_impression_mobile_app_28d_click |
Ad impression (mobile app) (28 days click) | Dimension | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_ad_impression_mobile_app_7d_click |
Ad impression (mobile app) (7 days click) | Dimension | The number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_all |
Conversions (All with customs) | Dimension | Conversions (All with customs) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
conversions_contact_mobile_app |
Contact (mobile app) | Dimension | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_contact_mobile_app_1d_click |
Contact (mobile app) (1 day click) | Dimension | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_contact_mobile_app_1d_click_1d_view |
Contact (mobile app) (1d_click + 1d_view) | Dimension | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_contact_mobile_app_28d_click |
Contact (mobile app) (28 days click) | Dimension | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_contact_mobile_app_7d_click |
Contact (mobile app) (7 days click) | Dimension | The number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_contact_offline |
Contact (offline) | Dimension | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_contact_offline_1d_click |
Contact (offline) (1 day click) | Dimension | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_contact_offline_1d_click_1d_view |
Contact (offline) (1d_click + 1d_view) | Dimension | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_contact_offline_28d_click |
Contact (offline) (28 days click) | Dimension | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_contact_offline_7d_click |
Contact (offline) (7 days click) | Dimension | The number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_contact_total |
Contact (total) | Dimension | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_contact_total_1d_click |
Contact (total) (1 day click) | Dimension | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_contact_total_1d_click_1d_view |
Contact (total) (1d_click + 1d_view) | Dimension | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_contact_total_28d_click |
Contact (total) (28 days click) | Dimension | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_contact_total_7d_click |
Contact (total) (7 days click) | Dimension | The number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_contact_website |
Contact (website) | Dimension | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_contact_website_1d_click |
Contact (website) (1 day click) | Dimension | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_contact_website_1d_click_1d_view |
Contact (website) (1d_click + 1d_view) | Dimension | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_contact_website_28d_click |
Contact (website) (28 days click) | Dimension | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_contact_website_7d_click |
Contact (website) (7 days click) | Dimension | The number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_customize_product_mobile_app |
Customize product (mobile app) | Dimension | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_customize_product_mobile_app_1d_click |
Customize product (mobile app) (1 day click) | Dimension | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_customize_product_mobile_app_1d_click_1d_view |
Customize product (mobile app) (1d_click + 1d_view) | Dimension | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_customize_product_mobile_app_28d_click |
Customize product (mobile app) (28 days click) | Dimension | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_customize_product_mobile_app_7d_click |
Customize product (mobile app) (7 days click) | Dimension | The number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_customize_product_offline |
Customize product (offline) | Dimension | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_customize_product_offline_1d_click |
Customize product (offline) (1 day click) | Dimension | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_customize_product_offline_1d_click_1d_view |
Customize product (offline) (1d_click + 1d_view) | Dimension | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_customize_product_offline_28d_click |
Customize product (offline) (28 days click) | Dimension | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_customize_product_offline_7d_click |
Customize product (offline) (7 days click) | Dimension | The number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_customize_product_total |
Customize product (total) | Dimension | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_customize_product_total_1d_click |
Customize product (total) (1 day click) | Dimension | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_customize_product_total_1d_click_1d_view |
Customize product (total) (1d_click + 1d_view) | Dimension | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_customize_product_total_28d_click |
Customize product (total) (28 days click) | Dimension | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_customize_product_total_7d_click |
Customize product (total) (7 days click) | Dimension | The number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_customize_product_website |
Customize product (website) | Dimension | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_customize_product_website_1d_click |
Customize product (website) (1 day click) | Dimension | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_customize_product_website_1d_click_1d_view |
Customize product (website) (1d_click + 1d_view) | Dimension | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_customize_product_website_28d_click |
Customize product (website) (28 days click) | Dimension | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_customize_product_website_7d_click |
Customize product (website) (7 days click) | Dimension | The number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_donate_mobile_app |
Donate (mobile app) | Dimension | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_donate_mobile_app_1d_click |
Donate (mobile app) (1 day click) | Dimension | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_donate_mobile_app_1d_click_1d_view |
Donate (mobile app) (1d_click + 1d_view) | Dimension | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_donate_mobile_app_28d_click |
Donate (mobile app) (28 days click) | Dimension | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_donate_mobile_app_7d_click |
Donate (mobile app) (7 days click) | Dimension | The number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_donate_offline |
Donate (offline) | Dimension | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_donate_offline_1d_click |
Donate (offline) (1 day click) | Dimension | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_donate_offline_1d_click_1d_view |
Donate (offline) (1d_click + 1d_view) | Dimension | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_donate_offline_28d_click |
Donate (offline) (28 days click) | Dimension | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_donate_offline_7d_click |
Donate (offline) (7 days click) | Dimension | The number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_donate_on_facebook |
Donate (on facebook) | Dimension | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads | DIMENSIONS |
conversions_donate_on_facebook_1d_click |
Donate (on facebook) (1 day click) | Dimension | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads | DIMENSIONS |
conversions_donate_on_facebook_1d_click_1d_view |
Donate (on facebook) (1d_click + 1d_view) | Dimension | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads | DIMENSIONS |
conversions_donate_on_facebook_28d_click |
Donate (on facebook) (28 days click) | Dimension | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads | DIMENSIONS |
conversions_donate_on_facebook_7d_click |
Donate (on facebook) (7 days click) | Dimension | The number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads | DIMENSIONS |
conversions_donate_total |
Donate (total) | Dimension | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_donate_total_1d_click |
Donate (total) (1 day click) | Dimension | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_donate_total_1d_click_1d_view |
Donate (total) (1d_click + 1d_view) | Dimension | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_donate_total_28d_click |
Donate (total) (28 days click) | Dimension | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_donate_total_7d_click |
Donate (total) (7 days click) | Dimension | The number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_donate_website |
Donate (website) | Dimension | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_donate_website_1d_click |
Donate (website) (1 day click) | Dimension | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_donate_website_1d_click_1d_view |
Donate (website) (1d_click + 1d_view) | Dimension | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_donate_website_28d_click |
Donate (website) (28 days click) | Dimension | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_donate_website_7d_click |
Donate (website) (7 days click) | Dimension | The number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_find_location_mobile_app |
Find location (mobile app) | Dimension | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_find_location_mobile_app_1d_click |
Find location (mobile app) (1 day click) | Dimension | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_find_location_mobile_app_1d_click_1d_view |
Find location (mobile app) (1d_click + 1d_view) | Dimension | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_find_location_mobile_app_28d_click |
Find location (mobile app) (28 days click) | Dimension | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_find_location_mobile_app_7d_click |
Find location (mobile app) (7 days click) | Dimension | The number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_find_location_offline |
Find location (offline) | Dimension | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_find_location_offline_1d_click |
Find location (offline) (1 day click) | Dimension | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_find_location_offline_1d_click_1d_view |
Find location (offline) (1d_click + 1d_view) | Dimension | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_find_location_offline_28d_click |
Find location (offline) (28 days click) | Dimension | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_find_location_offline_7d_click |
Find location (offline) (7 days click) | Dimension | The number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_find_location_total |
Find location (total) | Dimension | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_find_location_total_1d_click |
Find location (total) (1 day click) | Dimension | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_find_location_total_1d_click_1d_view |
Find location (total) (1d_click + 1d_view) | Dimension | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_find_location_total_28d_click |
Find location (total) (28 days click) | Dimension | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_find_location_total_7d_click |
Find location (total) (7 days click) | Dimension | The number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_find_location_website |
Find location (website) | Dimension | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_find_location_website_1d_click |
Find location (website) (1 day click) | Dimension | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_find_location_website_1d_click_1d_view |
Find location (website) (1d_click + 1d_view) | Dimension | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_find_location_website_28d_click |
Find location (website) (28 days click) | Dimension | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_find_location_website_7d_click |
Find location (website) (7 days click) | Dimension | The number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_schedule_mobile_app |
Schedule (mobile app) | Dimension | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. | DIMENSIONS |
conversions_schedule_mobile_app_1d_click |
Schedule (mobile app) (1 day click) | Dimension | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. | DIMENSIONS |
conversions_schedule_mobile_app_1d_click_1d_view |
Schedule (mobile app) (1d_click + 1d_view) | Dimension | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. | DIMENSIONS |
conversions_schedule_mobile_app_28d_click |
Schedule (mobile app) (28 days click) | Dimension | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. | DIMENSIONS |
conversions_schedule_mobile_app_7d_click |
Schedule (mobile app) (7 days click) | Dimension | The number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK. | DIMENSIONS |
conversions_schedule_offline |
Schedule (offline) | Dimension | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. | DIMENSIONS |
conversions_schedule_offline_1d_click |
Schedule (offline) (1 day click) | Dimension | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. | DIMENSIONS |
conversions_schedule_offline_1d_click_1d_view |
Schedule (offline) (1d_click + 1d_view) | Dimension | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. | DIMENSIONS |
conversions_schedule_offline_28d_click |
Schedule (offline) (28 days click) | Dimension | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. | DIMENSIONS |
conversions_schedule_offline_7d_click |
Schedule (offline) (7 days click) | Dimension | The number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event set. | DIMENSIONS |
conversions_schedule_total |
Schedule (total) | Dimension | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | DIMENSIONS |
conversions_schedule_total_1d_click |
Schedule (total) (1 day click) | Dimension | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | DIMENSIONS |
conversions_schedule_total_1d_click_1d_view |
Schedule (total) (1d_click + 1d_view) | Dimension | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | DIMENSIONS |
conversions_schedule_total_28d_click |
Schedule (total) (28 days click) | Dimension | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | DIMENSIONS |
conversions_schedule_total_7d_click |
Schedule (total) (7 days click) | Dimension | The number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | DIMENSIONS |
conversions_schedule_website |
Schedule (website) | Dimension | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. | DIMENSIONS |
conversions_schedule_website_1d_click |
Schedule (website) (1 day click) | Dimension | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. | DIMENSIONS |
conversions_schedule_website_1d_click_1d_view |
Schedule (website) (1d_click + 1d_view) | Dimension | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. | DIMENSIONS |
conversions_schedule_website_28d_click |
Schedule (website) (28 days click) | Dimension | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. | DIMENSIONS |
conversions_schedule_website_7d_click |
Schedule (website) (7 days click) | Dimension | The number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel. | DIMENSIONS |
conversions_start_trial_mobile_app |
Start trial (mobile app) | Dimension | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_start_trial_mobile_app_1d_click |
Start trial (mobile app) (1 day click) | Dimension | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_start_trial_mobile_app_1d_click_1d_view |
Start trial (mobile app) (1d_click + 1d_view) | Dimension | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_start_trial_mobile_app_28d_click |
Start trial (mobile app) (28 days click) | Dimension | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_start_trial_mobile_app_7d_click |
Start trial (mobile app) (7 days click) | Dimension | The number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_start_trial_offline |
Start trial (offline) | Dimension | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_start_trial_offline_1d_click |
Start trial (offline) (1 day click) | Dimension | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_start_trial_offline_1d_click_1d_view |
Start trial (offline) (1d_click + 1d_view) | Dimension | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_start_trial_offline_28d_click |
Start trial (offline) (28 days click) | Dimension | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_start_trial_offline_7d_click |
Start trial (offline) (7 days click) | Dimension | The number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_start_trial_total |
Start trial (total) | Dimension | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_start_trial_total_1d_click |
Start trial (total) (1 day click) | Dimension | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_start_trial_total_1d_click_1d_view |
Start trial (total) (1d_click + 1d_view) | Dimension | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_start_trial_total_28d_click |
Start trial (total) (28 days click) | Dimension | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_start_trial_total_7d_click |
Start trial (total) (7 days click) | Dimension | The number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_start_trial_website |
Start trial (website) | Dimension | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_start_trial_website_1d_click |
Start trial (website) (1 day click) | Dimension | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_start_trial_website_1d_click_1d_view |
Start trial (website) (1d_click + 1d_view) | Dimension | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_start_trial_website_28d_click |
Start trial (website) (28 days click) | Dimension | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_start_trial_website_7d_click |
Start trial (website) (7 days click) | Dimension | The number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_submit_application_mobile_app |
Submit application (mobile app) | Dimension | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_submit_application_mobile_app_1d_click |
Submit application (mobile app) (1 day click) | Dimension | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_submit_application_mobile_app_1d_click_1d_view |
Submit application (mobile app) (1d_click + 1d_view) | Dimension | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_submit_application_mobile_app_28d_click |
Submit application (mobile app) (28 days click) | Dimension | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_submit_application_mobile_app_7d_click |
Submit application (mobile app) (7 days click) | Dimension | The number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDK | DIMENSIONS |
conversions_submit_application_offline |
Submit application (offline) | Dimension | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_submit_application_offline_1d_click |
Submit application (offline) (1 day click) | Dimension | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_submit_application_offline_1d_click_1d_view |
Submit application (offline) (1d_click + 1d_view) | Dimension | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_submit_application_offline_28d_click |
Submit application (offline) (28 days click) | Dimension | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_submit_application_offline_7d_click |
Submit application (offline) (7 days click) | Dimension | The number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event set | DIMENSIONS |
conversions_submit_application_on_facebook |
Submit application (on Facebook) | Dimension | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads | DIMENSIONS |
conversions_submit_application_on_facebook_1d_click |
Submit application (on Facebook) (1 day click) | Dimension | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads | DIMENSIONS |
conversions_submit_application_on_facebook_1d_click_1d_view |
Submit application (on Facebook) (1d_click + 1d_view) | Dimension | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads | DIMENSIONS |
conversions_submit_application_on_facebook_28d_click |
Submit application (on Facebook) (28 days click) | Dimension | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads | DIMENSIONS |
conversions_submit_application_on_facebook_7d_click |
Submit application (on Facebook) (7 days click) | Dimension | The number of submit application events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your ads | DIMENSIONS |
conversions_submit_application_total |
Submit application (total) | Dimension | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_submit_application_total_1d_click |
Submit application (total) (1 day click) | Dimension | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_submit_application_total_1d_click_1d_view |
Submit application (total) (1d_click + 1d_view) | Dimension | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_submit_application_total_28d_click |
Submit application (total) (28 days click) | Dimension | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_submit_application_total_7d_click |
Submit application (total) (7 days click) | Dimension | The number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools | DIMENSIONS |
conversions_submit_application_website |
Submit application (website) | Dimension | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_submit_application_website_1d_click |
Submit application (website) (1 day click) | Dimension | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_submit_application_website_1d_click_1d_view |
Submit application (website) (1d_click + 1d_view) | Dimension | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_submit_application_website_28d_click |
Submit application (website) (28 days click) | Dimension | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_submit_application_website_7d_click |
Submit application (website) (7 days click) | Dimension | The number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixel | DIMENSIONS |
conversions_without_customs |
Conversions (Without customs) | Dimension | Conversions (Without customs) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
conversions_without_customs_1d_click |
Conversions (Without customs) (1 day click) | Dimension | Conversions (Without customs) using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
conversions_without_customs_1d_click_1d_view |
Conversions (Without customs) (1d_click + 1d_view) | Dimension | Conversions (Without customs) using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
conversions_without_customs_28d_click |
Conversions (Without customs) (28 days click) | Dimension | Conversions (Without customs) using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
conversions_without_customs_7d_click |
Conversions (Without customs) (7 days click) | Dimension | Conversions (Without customs) using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
cost_per_3s_video_view |
Cost per three-second video view | Dimension | The monetary amount spent on per three-second video view. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_action_type |
Cost per any action (CPA) | Dimension | The monetary amount spent on per any action (cpa). Reported in the account’s configured currency. | DIMENSIONS |
cost_per_app_install |
Cost per app install | Dimension | The monetary amount spent on per app install. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_checkin |
Cost per check-in | Dimension | The monetary amount spent on per check-in. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_conversion |
Cost per conversion | Dimension | The monetary amount spent on per conversion. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_conversion_ad_click_mobile_app |
Cost per Ad click (mobile app) | Dimension | The average cost for an in-app ad click from your Facebook ads | DIMENSIONS |
cost_per_conversion_ad_impression_mobile_app |
Cost per Ad impression (mobile app) | Dimension | The average cost for 1,000 in-app ad impressions | DIMENSIONS |
cost_per_conversion_contact_total |
Cost per Contact | Dimension | The average cost of each contact | DIMENSIONS |
cost_per_conversion_customize_product_total |
Cost per Customize product | Dimension | The average cost of each customize product | DIMENSIONS |
cost_per_conversion_donate_total |
Cost per Donate | Dimension | The average cost of each donate | DIMENSIONS |
cost_per_conversion_find_location_total |
Cost per Find location | Dimension | The average cost of each find location | DIMENSIONS |
cost_per_conversion_schedule_total |
Cost per Schedule | Dimension | The average cost of each schedule. | DIMENSIONS |
cost_per_conversion_start_trial_total |
Cost per Start trial | Dimension | The average cost of each start trial | DIMENSIONS |
cost_per_conversion_submit_application_total |
Cost per Submit application | Dimension | The average cost of each submit application | DIMENSIONS |
cost_per_conversion_subscribe_total |
Cost per Subscribe | Dimension | The average cost of each subscription | DIMENSIONS |
cost_per_credit_spend |
Cost per credit spend action | Dimension | The monetary amount spent on per credit action. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_desktop_app_engagement |
Cost per desktop app engagement | Dimension | The monetary amount spent on per desktop app engagement. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_desktop_app_install |
Cost per desktop app install | Dimension | The monetary amount spent on per desktop app install. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_desktop_app_story_engagement |
Cost per desktop app story engagement | Dimension | The monetary amount spent on per desktop app story engagement. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_desktop_app_use |
Cost per desktop app use | Dimension | The monetary amount spent on per desktop app use. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_direct_lead_formula |
Cost per Direct Lead | Dimension | Cost per Offline website leads plus Facebook leads | DIMENSIONS |
cost_per_estimated_ad_recallers |
Cost per estimated ad recall lift (people) | Dimension | The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. | DIMENSIONS |
cost_per_game_play |
Cost per game play | Dimension | The monetary amount spent on per game play. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_inline_link_click |
Cost per inline link click | Dimension | The monetary amount spent on per inline link click. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_inline_post_engagement |
Cost per inline post engagement | Dimension | The monetary amount spent on per inline post engagement. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_installation |
Cost per mobile app installation | Dimension | The monetary amount spent on per mobile app installation. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_landing_page_view |
Cost per landing page view | Dimension | The monetary amount spent on per landing page view. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_lead |
CPL (Cost per lead) | Dimension | The monetary amount spent on cpl ( per lead). Reported in the account’s configured currency. | DIMENSIONS |
cost_per_messaging_conversations_started |
Cost per messaging conversations started | Dimension | The monetary amount spent on per messaging conversations started. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_achievement_unlocked |
Cost per mobile app achievement unlocked | Dimension | The monetary amount spent on per mobile app achievement unlocked. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_add_to_basket |
Cost per mobile app add to basket | Dimension | The monetary amount spent on per mobile app add to basket. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_add_to_wishlist |
Cost per mobile app add to wishlist | Dimension | The monetary amount spent on per mobile app add to wishlist. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_checkout_initiated |
Cost per mobile app checkout initiated | Dimension | The monetary amount spent on per mobile app checkout initiated. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_content_view |
Cost per mobile app content view | Dimension | The monetary amount spent on per mobile app content view. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_credit_spent |
Cost per mobile app credit spent | Dimension | The monetary amount spent on per mobile app credit spent. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_install |
Cost per mobile app install | Dimension | The monetary amount spent on per mobile app install. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_level_completed |
Cost per mobile app level completed | Dimension | The monetary amount spent on per mobile app level completed. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_payment_info_add |
Cost per mobile app payment info add | Dimension | The monetary amount spent on per mobile app payment info add. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_purchase |
Cost per mobile app purchase | Dimension | The monetary amount spent on per mobile app purchase. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_rating_submitted |
Cost per mobile app rating submitted | Dimension | The monetary amount spent on per mobile app rating submitted. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_registration_completed |
Cost per mobile app registration completed | Dimension | The monetary amount spent on per mobile app registration completed. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_search |
Cost per mobile app search | Dimension | The monetary amount spent on per mobile app search. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_session |
Cost per mobile app session | Dimension | The monetary amount spent on per mobile app session. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_mobile_app_tutorial_completed |
Cost per mobile app tutorial completed | Dimension | The monetary amount spent on per mobile app tutorial completed. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_new_messaging_conversation |
Cost per new messaging conversation | Dimension | The monetary amount spent on per new messaging conversation. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offer_claim |
Cost per offer claim | Dimension | The monetary amount spent on per offer claim. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion |
Cost per website conversion | Dimension | The monetary amount spent on per website conversion. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion_fb_pixel_add_payment_info |
Cost per website add of payment info | Dimension | The monetary amount spent on per website add of payment info. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion_fb_pixel_add_to_cart |
Cost per offsite conversion Adds To Cart | Dimension | The monetary amount spent on per offsite conversion adds to cart. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion_fb_pixel_add_to_wishlist |
Cost per website add to wishlist | Dimension | The monetary amount spent on per website add to wishlist. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion_fb_pixel_complete_registration |
Cost per website registration completed | Dimension | The monetary amount spent on per website registration completed. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion_fb_pixel_custom |
Cost per website custom conversion | Dimension | The monetary amount spent on per website custom conversion. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion_fb_pixel_initiate_checkout |
Cost per website checkout initiated | Dimension | The monetary amount spent on per website checkout initiated. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion_fb_pixel_lead |
Cost per website lead | Dimension | The monetary amount spent on per website lead. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion_fb_pixel_purchase |
Cost per website purchase | Dimension | The monetary amount spent on per website purchase. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion_fb_pixel_search |
Cost per website search | Dimension | The monetary amount spent on per website search. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_offsite_conversion_fb_pixel_view_content |
Cost per website content views | Dimension | The monetary amount spent on per website content views. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_achievement_unlocked |
Cost per omni achievement unlocked | Dimension | The monetary amount spent on per omni achievement unlocked. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_activate_app |
Cost per omni activate app | Dimension | The monetary amount spent on per omni activate app. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_app_install |
Cost per omni app install | Dimension | The monetary amount spent on per omni app install. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_complete_registration |
Cost per omni complete registration | Dimension | The monetary amount spent on per omni complete registration. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_custom |
Cost per omni custom | Dimension | The monetary amount spent on per omni custom. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_initiated_checkout |
Cost per omni initiated checkout | Dimension | The monetary amount spent on per omni initiated checkout. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_level_achieved |
Cost per omni level achieved | Dimension | The monetary amount spent on per omni level achieved. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_purchase |
Cost per omni purchase | Dimension | The monetary amount spent on per omni purchase. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_rate |
Cost per omni rate | Dimension | The percentage rate of cost per omni relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
cost_per_omni_search |
Cost per omni search | Dimension | The monetary amount spent on per omni search. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_spend_credits |
Cost per omni spend credits | Dimension | The monetary amount spent on per omni credits. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_tutorial_completion |
Cost per omni tutorial completion | Dimension | The monetary amount spent on per omni tutorial completion. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_omni_view_content |
Cost per omni view content | Dimension | The monetary amount spent on per omni view content. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_onsite_conversion_flow_complete |
Cost per workflow completion on Facebook | Dimension | The monetary amount spent on per workflow completion on facebook. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_onsite_conversion_lead_grouped |
Cost per on-Facebook lead | Dimension | The monetary amount spent on per on-facebook lead. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_onsite_conversion_purchase |
Cost per on-Facebook purchase | Dimension | The monetary amount spent on per on-facebook purchase. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_other_mobile_app_action |
Cost per other mobile app action | Dimension | The monetary amount spent on per other mobile app action. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_outbound_click |
Cost per outbound click | Dimension | The monetary amount spent on per outbound click. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_page_engagement |
Cost per page engagement | Dimension | The monetary amount spent on per page engagement. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_page_like |
Cost per page like | Dimension | The monetary amount spent on per page like. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_photo_view |
Cost per photo view | Dimension | The monetary amount spent on per photo view. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_post_comment |
Cost per post comment | Dimension | The monetary amount spent on per post comment. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_post_engagement |
Cost per post engagement | Dimension | The monetary amount spent on per post engagement. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_post_reaction |
Cost per post reaction | Dimension | The monetary amount spent on per post reaction. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_post_share |
Cost per post share | Dimension | The monetary amount spent on per post share. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_purchase |
Cost per purchase | Dimension | The monetary amount spent on per purchase. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_rsvp |
Cost per event response | Dimension | The monetary amount spent on per event response. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_thruplay |
Cost per ThruPlay | Dimension | The monetary amount spent on per thruplay. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_checkin |
Cost per unique check-in | Dimension | The monetary amount spent on per unique check-in. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_click |
Cost per unique click | Dimension | The monetary amount spent on per unique click. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_conversion |
Cost per unique conversion | Dimension | The monetary amount spent on per unique conversion. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_credit_spend |
Cost per unique credit spend action | Dimension | The monetary amount spent on per unique credit action. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_desktop_app_engagement |
Cost per unique desktop app engagement | Dimension | The monetary amount spent on per unique desktop app engagement. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_desktop_app_install |
Cost per unique desktop app install | Dimension | The monetary amount spent on per unique desktop app install. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_desktop_app_story_engagement |
Cost per unique desktop app story engagement | Dimension | The monetary amount spent on per unique desktop app story engagement. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_desktop_app_use |
Cost per unique desktop app use | Dimension | The monetary amount spent on per unique desktop app use. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_game_play |
Cost per unique game play | Dimension | The monetary amount spent on per unique game play. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_inline_link_click |
Cost per unique link click | Dimension | The monetary amount spent on per unique link click. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_achievement_unlocked |
Cost per unique mobile app achievement unlocked | Dimension | The monetary amount spent on per unique mobile app achievement unlocked. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_add_to_basket |
Cost per unique mobile app add to basket | Dimension | The monetary amount spent on per unique mobile app add to basket. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_add_to_wishlist |
Cost per unique mobile app add to wishlist | Dimension | The monetary amount spent on per unique mobile app add to wishlist. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_checkout_initiated |
Cost per unique mobile app checkout initiated | Dimension | The monetary amount spent on per unique mobile app checkout initiated. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_content_view |
Cost per unique mobile app content view | Dimension | The monetary amount spent on per unique mobile app content view. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_credit_spent |
Cost per unique mobile app credit spent | Dimension | The monetary amount spent on per unique mobile app credit spent. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_install |
Cost per unique mobile app install | Dimension | The monetary amount spent on per unique mobile app install. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_level_completed |
Cost per unique mobile app level completed | Dimension | The monetary amount spent on per unique mobile app level completed. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_payment_info_add |
Cost per unique mobile app payment info add | Dimension | The monetary amount spent on per unique mobile app payment info add. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_purchase |
Cost per unique mobile app purchase | Dimension | The monetary amount spent on per unique mobile app purchase. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_rating_submitted |
Cost per unique mobile app rating submitted | Dimension | The monetary amount spent on per unique mobile app rating submitted. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_registration_completed |
Cost per unique mobile app registration completed | Dimension | The monetary amount spent on per unique mobile app registration completed. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_search |
Cost per unique mobile app search | Dimension | The monetary amount spent on per unique mobile app search. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_session |
Cost per unique mobile app session | Dimension | The monetary amount spent on per unique mobile app session. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_mobile_app_tutorial_completed |
Cost per unique mobile app tutorial completed | Dimension | The monetary amount spent on per unique mobile app tutorial completed. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_offer_claim |
Cost per unique offer claim | Dimension | The monetary amount spent on per unique offer claim. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_other_mobile_app_action |
Cost per unique other mobile app action | Dimension | The monetary amount spent on per unique other mobile app action. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_outbound_click |
Cost per unique outbound click | Dimension | The monetary amount spent on per unique outbound click. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_page_engagement |
Cost per unique page engagement | Dimension | The monetary amount spent on per unique page engagement. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_page_like |
Cost per unique page like | Dimension | The monetary amount spent on per unique page like. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_photo_view |
Cost per unique photo view | Dimension | The monetary amount spent on per unique photo view. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_post_comment |
Cost per unique post comment | Dimension | The monetary amount spent on per unique post comment. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_post_engagement |
Cost per unique post engagement | Dimension | The monetary amount spent on per unique post engagement. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_post_reaction |
Cost per unique post reaction | Dimension | The monetary amount spent on per unique post reaction. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_post_share |
Cost per unique post share | Dimension | The monetary amount spent on per unique post share. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_rsvp |
Cost per unique event response | Dimension | The monetary amount spent on per unique event response. Reported in the account’s configured currency. | DIMENSIONS |
cost_per_unique_video_view |
Cost per unique video view | Dimension | The monetary amount spent on per unique video view. Reported in the account’s configured currency. | DIMENSIONS |
cpc |
CPC (All) | Dimension | Cost Per Click (CPC) – The average amount paid for each click on your ads. Calculated as total spend divided by total clicks. | DIMENSIONS |
cpc_link |
CPC (Cost per link Click) | Dimension | Cost Per Click (CPC) – The average amount paid for each click on your ads. Calculated as total spend divided by total clicks. | DIMENSIONS |
cpm |
CPM (Cost per 1000 impressions) | Dimension | Cost Per Mille (CPM) – The average cost per 1,000 impressions. Used to measure the cost-efficiency of brand awareness campaigns. | DIMENSIONS |
cpp |
CPP (Cost per 1000 people reached) | Dimension | Cost Per Purchase – The average amount spent to generate one purchase. Key metric for e-commerce advertising efficiency. | DIMENSIONS |
credit_spent |
Credit spents | Dimension | Credit spents metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
ctr |
CTR (All) | Dimension | Click-Through Rate (CTR) – The percentage of impressions that resulted in a click. Calculated as (clicks ÷ impressions) × 100. | DIMENSIONS |
custom_actions_only |
Conversions (Customs Only) | Dimension | Conversions (Customs Only) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
custom_actions_only_1d_click |
Conversions (Customs Only) (1 day click) | Dimension | Conversions (Customs Only) using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
custom_actions_only_1d_click_1d_view |
Conversions (Customs Only) (1d_click + 1d_view) | Dimension | Conversions (Customs Only) using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
custom_actions_only_28d_click |
Conversions (Customs Only) (28 days click) | Dimension | Conversions (Customs Only) using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
custom_actions_only_7d_click |
Conversions (Customs Only) (7 days click) | Dimension | Conversions (Customs Only) using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
direct_lead_formula |
Direct Leads | Dimension | Offline website leads plus Facebook leads | DIMENSIONS |
engagement_rate |
Engagement rate % | Dimension | The percentage rate of engagement % relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
estimated_ad_recallers |
Estimated ad recall lift (people) | Dimension | Estimated ad recall lift (people) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
frequency |
Frequency | Dimension | The average number of times each person saw your ad. High frequency may indicate ad fatigue. | DIMENSIONS |
full_view_impressions |
Full view impressions | Dimension | The number of times your ad or content was displayed to users. Each view counts as one impression, regardless of user interaction. | DIMENSIONS |
full_view_reach |
Full view reach | Dimension | The number of unique users who saw your content at least once. Unlike impressions, reach counts each person only once. | DIMENSIONS |
games_plays |
Game plays | Dimension | Game plays metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
hold_rate |
Hold rate | Dimension | The percentage rate of hold relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
hook_rate |
Hook rate | Dimension | The percentage rate of hook relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
impressions |
Impressions | Dimension | The number of times your ad or content was displayed to users. Each view counts as one impression, regardless of user interaction. | DIMENSIONS |
initiate_checkout |
Checkout initiated | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
initiate_checkout_1d_click |
Checkout initiated (1 day click) | Dimension | Checkout initiated using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
initiate_checkout_1d_click_1d_view |
Checkout initiated (1d_click + 1d_view) | Dimension | Checkout initiated using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
initiate_checkout_28d_click |
Checkout initiated (28 days click) | Dimension | Checkout initiated using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
initiate_checkout_7d_click |
Checkout initiated (7 days click) | Dimension | Checkout initiated using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
inline_link_click_ctr |
CTR (Link click-through rate) | Dimension | The percentage rate of ctr (link click-through ). This metric helps measure efficiency and performance. | DIMENSIONS |
inline_link_clicks |
Link clicks | Dimension | The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials. | DIMENSIONS |
inline_post_engagement |
Inline post engagement | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
instagram_profile_engagement |
Instagram profile engagement | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
instant_experience_clicks_to_open |
Instant experience clicks to open | Dimension | Instant experience clicks to open metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
instant_experience_clicks_to_start |
Instant experience clicks to start | Dimension | Instant experience clicks to start metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
instant_experience_outbound_clicks |
Instant experience outbound clicks | Dimension | The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials. | DIMENSIONS |
lead |
Leads | Dimension | Leads metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
lead_1d_click |
Leads (1 day click) | Dimension | Leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
lead_1d_click_1d_view |
Leads (1d_click + 1d_view) | Dimension | Leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
lead_28d_click |
Leads (28 days click) | Dimension | Leads using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
lead_7d_click |
Leads (7 days click) | Dimension | Leads using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
lead_form_submission_rate |
Lead Form Submission Rate | Dimension | The percentage rate of lead form submission relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
like |
Page likes | Dimension | Page likes metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
like_1d_click |
Page likes (1 day click) | Dimension | Page likes using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
like_1d_click_1d_view |
Page likes (1d_click + 1d_view) | Dimension | Page likes using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
like_28d_click |
Page likes (28 days click) | Dimension | Page likes using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
like_7d_click |
Page likes (7 days click) | Dimension | Page likes using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
messaging_reply_rate |
Messaging reply rate | Dimension | The percentage rate of messaging reply relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
mobile_app_install |
Mobile app install | Dimension | Mobile app install metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
mobile_app_install_1d_click |
Mobile app install (1 day click) | Dimension | Mobile app install using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
mobile_app_install_1d_click_1d_view |
Mobile app install (1d_click + 1d_view) | Dimension | Mobile app install using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
mobile_app_install_28d_click |
Mobile app install (28 days click) | Dimension | Mobile app install using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
mobile_app_install_7d_click |
Mobile app install (7 days click) | Dimension | Mobile app install using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
mobile_app_purchase_roas |
Mobile app purchase ROAS | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
mobile_app_purchase_roas_1d_click |
Mobile app purchase ROAS (1 day click) | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
mobile_app_purchase_roas_1d_click_1d_view |
Mobile app purchase ROAS (1d_click + 1d_view) | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
mobile_app_purchase_roas_28d_click |
Mobile app purchase ROAS (28 days click) | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
mobile_app_purchase_roas_7d_click |
Mobile app purchase ROAS (7 days click) | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
mobile_app_retention |
Mobile app retention | Dimension | Mobile app retention metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_add_payment_info |
Offline adds of payment info | Dimension | Offline adds of payment info metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_add_payment_info_1d_click |
Offline adds of payment info (1 day click) | Dimension | Offline adds of payment info using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversion_add_payment_info_1d_click_1d_view |
Offline adds of payment info (1d_click + 1d_view) | Dimension | Offline adds of payment info using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversion_add_payment_info_28d_click |
Offline adds of payment info (28 days click) | Dimension | Offline adds of payment info using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offline_conversion_add_payment_info_7d_click |
Offline adds of payment info (7 days click) | Dimension | Offline adds of payment info using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offline_conversion_add_to_cart |
Offline adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
offline_conversion_add_to_cart_1d_click |
Offline adds to cart (1 day click) | Dimension | Offline adds to cart using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversion_add_to_cart_1d_click_1d_view |
Offline adds to cart (1d_click + 1d_view) | Dimension | Offline adds to cart using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversion_add_to_cart_28d_click |
Offline adds to cart (28 days click) | Dimension | Offline adds to cart using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offline_conversion_add_to_cart_7d_click |
Offline adds to cart (7 days click) | Dimension | Offline adds to cart using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offline_conversion_add_to_cart_action_value |
Offline adds to cart conversion value | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
offline_conversion_add_to_wishlist |
Offline adds to wishlist | Dimension | Offline adds to wishlist metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_add_to_wishlist_1d_click |
Offline adds to wishlist (1 day click) | Dimension | Offline adds to wishlist using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversion_add_to_wishlist_1d_click_1d_view |
Offline adds to wishlist (1d_click + 1d_view) | Dimension | Offline adds to wishlist using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversion_add_to_wishlist_28d_click |
Offline adds to wishlist (28 days click) | Dimension | Offline adds to wishlist using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offline_conversion_add_to_wishlist_7d_click |
Offline adds to wishlist (7 days click) | Dimension | Offline adds to wishlist using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offline_conversion_add_to_wishlist_action_value |
Offline adds to wishlist conversion value | Dimension | Offline adds to wishlist conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_complete_registration |
Offline registrations completed | Dimension | Offline registrations completed metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_complete_registration_1d_click |
Offline registrations completed (1 day click) | Dimension | Offline registrations completed | DIMENSIONS |
offline_conversion_complete_registration_1d_click_1d_view |
Offline registrations completed (1d_click + 1d_view) | Dimension | Offline registrations completed | DIMENSIONS |
offline_conversion_complete_registration_28d_click |
Offline registrations completed (28 days click) | Dimension | Offline registrations completed | DIMENSIONS |
offline_conversion_complete_registration_7d_click |
Offline registrations completed (7 days click) | Dimension | Offline registrations completed | DIMENSIONS |
offline_conversion_complete_registration_action_value |
Offline registrations completed conversion value | Dimension | Offline registrations completed conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_initiate_checkout |
Offline checkouts initiated | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
offline_conversion_initiate_checkout_1d_click |
Offline checkouts initiated (1 day click) | Dimension | Offline checkouts initiated using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversion_initiate_checkout_1d_click_1d_view |
Offline checkouts initiated (1d_click + 1d_view) | Dimension | Offline checkouts initiated using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversion_initiate_checkout_28d_click |
Offline checkouts initiated (28 days click) | Dimension | Offline checkouts initiated using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offline_conversion_initiate_checkout_7d_click |
Offline checkouts initiated (7 days click) | Dimension | Offline checkouts initiated using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offline_conversion_lead_action_value |
Offline leads conversion value | Dimension | Offline leads conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_other_action_value |
Offline other conversion value | Dimension | Offline other conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_purchase |
Offline purchases | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
offline_conversion_purchase_1d_click |
Offline purchases (1 day click) | Dimension | Offline purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversion_purchase_1d_click_1d_view |
Offline purchases (1d_click + 1d_view) | Dimension | Offline purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversion_purchase_28d_click |
Offline purchases (28 days click) | Dimension | Offline purchases using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offline_conversion_purchase_7d_click |
Offline purchases (7 days click) | Dimension | Offline purchases using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offline_conversion_purchase_action_value |
Offline purchases conversion value | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
offline_conversion_purchase_action_value_28d_click |
Offline purchases conversion value (28 days click) | Dimension | Offline purchases conversion value using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offline_conversion_search |
Offline searches | Dimension | Offline searches metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_search_action_value |
Offline searches conversion value | Dimension | Offline searches conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_view_content |
Offline content views | Dimension | Offline content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversion_view_content_action_value |
Offline content views conversion value | Dimension | Offline content views conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversions_leads |
Offline leads | Dimension | Offline leads metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_conversions_leads_1d_click |
Offline leads (1 day click) | Dimension | Offline leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversions_leads_1d_click_1d_view |
Offline leads (1d_click + 1d_view) | Dimension | Offline leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_conversions_leads_28d_click |
Offline leads (28 days click) | Dimension | Offline leads using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offline_conversions_leads_7d_click |
Offline leads (7 days click) | Dimension | Offline leads using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offline_other_conversion |
Offline other conversions | Dimension | Offline other conversions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offline_other_conversion_1d_click |
Offline other conversions (1 day click) | Dimension | Offline other conversions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_other_conversion_1d_click_1d_view |
Offline other conversions (1d_click + 1d_view) | Dimension | Offline other conversions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offline_other_conversion_28d_click |
Offline other conversions (28 days click) | Dimension | Offline other conversions using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offline_other_conversion_7d_click |
Offline other conversions (7 days click) | Dimension | Offline other conversions using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offsite_conversion |
Offline website conversions | Dimension | Offline website conversions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offsite_conversion_1d_click |
Offline website conversions (1 day click) | Dimension | Offline website conversions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_1d_click_1d_view |
Offline website conversions (1d_click + 1d_view) | Dimension | Offline website conversions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_28d_click |
Offline website conversions (28 days click) | Dimension | Offline website conversions using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offsite_conversion_7d_click |
Offline website conversions (7 days click) | Dimension | Offline website conversions using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_add_payment_info |
Website adds of payment info | Dimension | Website adds of payment info metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offsite_conversion_fb_pixel_add_payment_info_1d_click |
Website adds of payment info (1 day click) | Dimension | Website adds of payment info using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_add_payment_info_1d_click_1d_view |
Website adds of payment info (1d_click + 1d_view) | Dimension | Website adds of payment info using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_add_payment_info_28d_click |
Website adds of payment info (28 days click) | Dimension | Website adds of payment info using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_add_payment_info_7d_click |
Website adds of payment info (7 days click) | Dimension | Website adds of payment info using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_add_to_cart |
Website adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
offsite_conversion_fb_pixel_add_to_wishlist |
Offline add to wishlist | Dimension | Offline add to wishlist metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offsite_conversion_fb_pixel_complete_registration |
Offline registration complete | Dimension | Offline registration complete metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offsite_conversion_fb_pixel_custom |
Offline custom conversions | Dimension | Offline custom conversions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offsite_conversion_fb_pixel_custom_1d_click |
Offline custom conversions (1 day click) | Dimension | Offline custom conversions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_custom_1d_click_1d_view |
Offline custom conversions (1d_click + 1d_view) | Dimension | Offline custom conversions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_custom_28d_click |
Offline custom conversions (28 days click) | Dimension | Offline custom conversions using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_custom_7d_click |
Offline custom conversions (7 days click) | Dimension | Offline custom conversions using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_initiate_checkout |
Offline checkout initiated | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
offsite_conversion_fb_pixel_initiate_checkout_1d_click |
Offline checkout initiated (1 day click) | Dimension | Offline checkout initiated using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_initiate_checkout_1d_click_1d_view |
Offline checkout initiated (1d_click + 1d_view) | Dimension | Offline checkout initiated using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_initiate_checkout_28d_click |
Offline checkout initiated (28 days click) | Dimension | Offline checkout initiated using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_initiate_checkout_7d_click |
Offline checkout initiated (7 days click) | Dimension | Offline checkout initiated using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_lead |
Offline website leads | Dimension | Offline website leads metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offsite_conversion_fb_pixel_lead_1d_click |
Offline website leads (1 day click) | Dimension | Offline website leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_lead_1d_click_1d_view |
Offline website leads (1d_click + 1d_view) | Dimension | Offline website leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_lead_28d_click |
Offline website leads (28 days click) | Dimension | Offline website leads using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_lead_7d_click |
Offline website leads (7 days click) | Dimension | Offline website leads using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_purchase |
Website purchases | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
offsite_conversion_fb_pixel_purchase_1d_click |
Website purchases (1 day click) | Dimension | Website purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_purchase_1d_click_1d_view |
Website purchases (1d_click + 1d_view) | Dimension | Website purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_purchase_28d_click |
Website purchases (28 days click) | Dimension | Website purchases using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_purchase_7d_click |
Website purchases (7 days click) | Dimension | Website purchases using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_search |
Website searches | Dimension | Website searches metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offsite_conversion_fb_pixel_search_1d_click |
Website searches (1 day click) | Dimension | Website searches using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_search_1d_click_1d_view |
Website searches (1d_click + 1d_view) | Dimension | Website searches using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_search_28d_click |
Website searches (28 days click) | Dimension | Website searches using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_search_7d_click |
Website searches (7 days click) | Dimension | Website searches using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_view_content |
Website content view | Dimension | Website content view metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
offsite_conversion_fb_pixel_view_content_1d_click |
Website content view (1 day click) | Dimension | Website content view using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_view_content_1d_click_1d_view |
Website content view (1d_click + 1d_view) | Dimension | Website content view using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_view_content_28d_click |
Website content view (28 days click) | Dimension | Website content view using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
offsite_conversion_fb_pixel_view_content_7d_click |
Website content view (7 days click) | Dimension | Website content view using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
offsite_conversion_rate |
Website conversion rate | Dimension | The percentage rate of website conversion relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
offsite_engagement |
Website engagement | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
omni_achievement_unlocked |
Omni achievement unlocks | Dimension | Omni achievement unlocks metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
omni_activate_app |
Omni app activate | Dimension | Omni app activate metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
omni_add_to_cart |
Omni adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
omni_app_install |
Omni app install | Dimension | Omni app install metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
omni_complete_registration |
Omni complete registration | Dimension | Omni complete registration metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
omni_custom |
Omni custom | Dimension | Omni custom metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
omni_initiated_checkout |
Omni checkout initiated | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
omni_initiated_checkout_1d_click |
Omni checkout initiated (1 day click) | Dimension | Omni checkout initiated using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
omni_initiated_checkout_1d_click_1d_view |
Omni checkout initiated (1d_click + 1d_view) | Dimension | Omni checkout initiated using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
omni_initiated_checkout_28d_click |
Omni checkout initiated (28 days click) | Dimension | Omni checkout initiated using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
omni_initiated_checkout_7d_click |
Omni checkout initiated (7 days click) | Dimension | Omni checkout initiated using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
omni_level_achieved |
Omni level achieved | Dimension | Omni level achieved metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
omni_purchase |
Omni purchase | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
omni_purchase_1d_click |
Omni purchase (1 day click) | Dimension | Omni purchase using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
omni_purchase_1d_click_1d_view |
Omni purchase (1d_click + 1d_view) | Dimension | Omni purchase using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
omni_purchase_28d_click |
Omni purchase (28 days click) | Dimension | Omni purchase using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
omni_purchase_7d_click |
Omni purchase (7 days click) | Dimension | Omni purchase using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
omni_rate |
Omni rates | Dimension | The percentage rate of omnis relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
omni_search |
Omni searches | Dimension | Omni searches metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
omni_spend_credits |
Omni credits spend | Dimension | The monetary amount for omni credits spend. Reported in the account’s configured currency. | DIMENSIONS |
omni_tutorial_completion |
Omni tutorial completed | Dimension | Omni tutorial completed metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
omni_view_content |
Omni content view | Dimension | Omni content view metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
onsite_app_add_to_cart |
On-Facebook add to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
onsite_app_purchase |
Desktop purchases | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
onsite_app_purchase_1d_click |
Desktop purchases (1 day click) | Dimension | Desktop purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_app_purchase_1d_click_1d_view |
Desktop purchases (1d_click + 1d_view) | Dimension | Desktop purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_app_purchase_28d_click |
Desktop purchases (28 days click) | Dimension | Desktop purchases using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
onsite_app_purchase_7d_click |
Desktop purchases (7 days click) | Dimension | Desktop purchases using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
onsite_app_view_content |
Desktop content views | Dimension | Desktop content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
onsite_conversion_flow_complete |
On-Facebook workflow completions | Dimension | On-Facebook workflow completions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
onsite_conversion_lead_grouped |
Facebook leads | Dimension | Facebook leads metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
onsite_conversion_lead_grouped_1d_click |
Facebook leads (1 day click) | Dimension | Facebook leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_conversion_lead_grouped_1d_click_1d_view |
Facebook leads (1d_click + 1d_view) | Dimension | Facebook leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_conversion_lead_grouped_28d_click |
Facebook leads (28 days click) | Dimension | Facebook leads using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
onsite_conversion_lead_grouped_7d_click |
Facebook leads (7 days click) | Dimension | Facebook leads using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
onsite_conversion_messaging_block |
Blocked messaging connections | Dimension | Blocked messaging connections metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
onsite_conversion_messaging_conversation_started_7d |
Messaging conversations started within 7 days | Dimension | Messaging conversations started within 7 days metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
onsite_conversion_messaging_conversation_started_7d_1d_click |
Messaging conversations started within 7 days (1 day click) | Dimension | Messaging conversations started within 7 days | DIMENSIONS |
onsite_conversion_messaging_conversation_started_7d_1d_click_1d_view |
Messaging conversations started within 7 days (1d_click + 1d_view) | Dimension | Messaging conversations started within 7 days | DIMENSIONS |
onsite_conversion_messaging_conversation_started_7d_28d_click |
Messaging conversations started within 7 days (28 days click) | Dimension | Messaging conversations started within 7 days | DIMENSIONS |
onsite_conversion_messaging_conversation_started_7d_7d_click |
Messaging conversations started within 7 days (7 days click) | Dimension | Messaging conversations started within 7 days | DIMENSIONS |
onsite_conversion_messaging_first_reply |
New messaging conversations | Dimension | New messaging conversations metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
onsite_conversion_messaging_first_reply_1d_click |
New messaging conversations (1 day click) | Dimension | New messaging conversations using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_conversion_messaging_first_reply_1d_click_1d_view |
New messaging conversations (1d_click + 1d_view) | Dimension | New messaging conversations using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_conversion_messaging_first_reply_28d_click |
New messaging conversations (28 days click) | Dimension | New messaging conversations using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
onsite_conversion_messaging_first_reply_7d_click |
New messaging conversations (7 days click) | Dimension | New messaging conversations using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
onsite_conversion_post_save |
Post saves | Dimension | Post saves metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
onsite_conversion_post_save_1d_click |
Post saves (1 day click) | Dimension | Post saves using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_conversion_post_save_1d_click_1d_view |
Post saves (1d_click + 1d_view) | Dimension | Post saves using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_conversion_post_save_28d_click |
Post saves (28 days click) | Dimension | Post saves using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
onsite_conversion_post_save_7d_click |
Post saves (7 days click) | Dimension | Post saves using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
onsite_conversion_purchase |
On-Facebook Purchases | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
onsite_conversion_purchase_1d_click |
On-Facebook Purchases (1 day click) | Dimension | On-Facebook Purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_conversion_purchase_1d_click_1d_view |
On-Facebook Purchases (1d_click + 1d_view) | Dimension | On-Facebook Purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_conversion_purchase_28d_click |
On-Facebook Purchases (28 days click) | Dimension | On-Facebook Purchases using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
onsite_conversion_purchase_7d_click |
On-Facebook Purchases (7 days click) | Dimension | On-Facebook Purchases using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
onsite_web_add_to_cart |
Web adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
onsite_web_add_to_cart_1d_click |
Web adds to cart (1 day click) | Dimension | Web adds to cart using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_web_add_to_cart_1d_click_1d_view |
Web adds to cart (1d_click + 1d_view) | Dimension | Web adds to cart using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_web_add_to_cart_28d_click |
Web adds to cart (28 days click) | Dimension | Web adds to cart using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
onsite_web_add_to_cart_7d_click |
Web adds to cart (7 days click) | Dimension | Web adds to cart using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
onsite_web_app_add_to_cart |
Web app add to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
onsite_web_app_add_to_cart_1d_click |
Web app add to cart (1 day click) | Dimension | Web app add to cart using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_web_app_add_to_cart_1d_click_1d_view |
Web app add to cart (1d_click + 1d_view) | Dimension | Web app add to cart using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_web_app_add_to_cart_28d_click |
Web app add to cart (28 days click) | Dimension | Web app add to cart using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
onsite_web_app_add_to_cart_7d_click |
Web app add to cart (7 days click) | Dimension | Web app add to cart using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
onsite_web_app_event |
Website app event | Dimension | Website app event metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
onsite_web_app_purchase |
Web app purchase | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
onsite_web_app_purchase_1d_click |
Web app purchase (1 day click) | Dimension | Web app purchase using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_web_app_purchase_1d_click_1d_view |
Web app purchase (1d_click + 1d_view) | Dimension | Web app purchase using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_web_app_purchase_28d_click |
Web app purchase (28 days click) | Dimension | Web app purchase using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
onsite_web_app_purchase_7d_click |
Web app purchase (7 days click) | Dimension | Web app purchase using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
onsite_web_app_view_content |
Web app content view | Dimension | Web app content view metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
onsite_web_purchase |
Web purchases | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
onsite_web_purchase_1d_click |
Web purchases (1 day click) | Dimension | Web purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_web_purchase_1d_click_1d_view |
Web purchases (1d_click + 1d_view) | Dimension | Web purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
onsite_web_purchase_28d_click |
Web purchases (28 days click) | Dimension | Web purchases using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
onsite_web_purchase_7d_click |
Web purchases (7 days click) | Dimension | Web purchases using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
onsite_web_view_content |
Web content views | Dimension | Web content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
outbound_CTR |
Outbound CTR | Dimension | Outbound CTR metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
outbound_click |
Outbound clicks | Dimension | Outbound clicks metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
outbound_click_1d_click |
Outbound clicks (1 day click) | Dimension | Outbound clicks using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
outbound_click_1d_click_1d_view |
Outbound clicks (1d_click + 1d_view) | Dimension | Outbound clicks using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
outbound_click_28d_click |
Outbound clicks (28 days click) | Dimension | Outbound clicks using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
outbound_click_7d_click |
Outbound clicks (7 days click) | Dimension | Outbound clicks using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
outbound_click_through_rate |
Outbound click through rate | Dimension | The percentage rate of outbound click through relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
page_story |
Desktop app story engagement | Dimension | Desktop app story engagement metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
photo_view |
Photo views | Dimension | Photo views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
photo_view_1d_click |
Photo views (1 day click) | Dimension | Photo views using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
photo_view_1d_click_1d_view |
Photo views (1d_click + 1d_view) | Dimension | Photo views using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
photo_view_28d_click |
Photo views (28 days click) | Dimension | Photo views using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
photo_view_7d_click |
Photo views (7 days click) | Dimension | Photo views using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
post |
Post shares | Dimension | Post shares metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
post_1d_click |
Post shares (1 day click) | Dimension | Post shares using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
post_1d_click_1d_view |
Post shares (1d_click + 1d_view) | Dimension | Post shares using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
post_28d_click |
Post shares (28 days click) | Dimension | Post shares using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
post_7d_click |
Post shares (7 days click) | Dimension | Post shares using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
post_story |
Desktop post story engagement | Dimension | Desktop post story engagement metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
purchase |
Purchases | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
purchase_1d_click |
Purchases (1 day click) | Dimension | Purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
purchase_1d_click_1d_view |
Purchases (1d_click + 1d_view) | Dimension | Purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
purchase_28d_click |
Purchases (28 days click) | Dimension | Purchases using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
purchase_7d_click |
Purchases (7 days click) | Dimension | Purchases using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
purchase_roas_purchase |
Purchase ROAS (Return on ad spend) | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
purchase_roas_purchase_1d_click |
Purchase ROAS (Return on ad spend) (1 day click) | Dimension | Purchase ROAS (Return on ad spend) | DIMENSIONS |
purchase_roas_purchase_1d_click_1d_view |
Purchase ROAS (Return on ad spend) (1d_click + 1d_view) | Dimension | Purchase ROAS (Return on ad spend) | DIMENSIONS |
purchase_roas_purchase_28d_click |
Purchase ROAS (Return on ad spend) (28 days click) | Dimension | Purchase ROAS (Return on ad spend) | DIMENSIONS |
purchase_roas_purchase_7d_click |
Purchase ROAS (Return on ad spend) (7 days click) | Dimension | Purchase ROAS (Return on ad spend) | DIMENSIONS |
reach |
Reach | Dimension | The number of unique users who saw your content at least once. Unlike impressions, reach counts each person only once. | DIMENSIONS |
region |
Region | Dimension | Region metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
rsvp |
Event responses | Dimension | Event responses metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
search |
Searches | Dimension | Searches metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
social_spend |
Social spend | Dimension | The monetary amount for social spend. Reported in the account’s configured currency. | DIMENSIONS |
spend |
Amount spent | Dimension | The monetary amount spent on amount spent. Reported in the account’s configured currency. | DIMENSIONS |
spend_aud |
Amount spent (AUD) | Dimension | The monetary amount spent on amount spent (aud). Reported in the account’s configured currency. | DIMENSIONS |
spend_bgn |
Amount spent (BGN) | Dimension | The monetary amount spent on amount spent (bgn). Reported in the account’s configured currency. | DIMENSIONS |
spend_brl |
Amount spent (BRL) | Dimension | The monetary amount spent on amount spent (brl). Reported in the account’s configured currency. | DIMENSIONS |
spend_chf |
Amount spent (CHF) | Dimension | The monetary amount spent on amount spent (chf). Reported in the account’s configured currency. | DIMENSIONS |
spend_cny |
Amount spent (CNY) | Dimension | The monetary amount spent on amount spent (cny). Reported in the account’s configured currency. | DIMENSIONS |
spend_czk |
Amount spent (CZK) | Dimension | The monetary amount spent on amount spent (czk). Reported in the account’s configured currency. | DIMENSIONS |
spend_dkk |
Amount spent (DKK) | Dimension | The monetary amount spent on amount spent (dkk). Reported in the account’s configured currency. | DIMENSIONS |
spend_eur |
Amount spent (EUR) | Dimension | The monetary amount spent on amount spent (eur). Reported in the account’s configured currency. | DIMENSIONS |
spend_gbp |
Amount spent (GBP) | Dimension | The monetary amount spent on amount spent (gbp). Reported in the account’s configured currency. | DIMENSIONS |
spend_hkd |
Amount spent (HKD) | Dimension | The monetary amount spent on amount spent (hkd). Reported in the account’s configured currency. | DIMENSIONS |
spend_hrk |
Amount spent (HRK) | Dimension | The monetary amount spent on amount spent (hrk). Reported in the account’s configured currency. | DIMENSIONS |
spend_huf |
Amount spent (HUF) | Dimension | The monetary amount spent on amount spent (huf). Reported in the account’s configured currency. | DIMENSIONS |
spend_idr |
Amount spent (IDR) | Dimension | The monetary amount spent on amount spent (idr). Reported in the account’s configured currency. | DIMENSIONS |
spend_ils |
Amount spent (ILS) | Dimension | The monetary amount spent on amount spent (ils). Reported in the account’s configured currency. | DIMENSIONS |
spend_inr |
Amount spent (INR) | Dimension | The monetary amount spent on amount spent (inr). Reported in the account’s configured currency. | DIMENSIONS |
spend_jpy |
Amount spent (JPY) | Dimension | The monetary amount spent on amount spent (jpy). Reported in the account’s configured currency. | DIMENSIONS |
spend_krw |
Amount spent (KRW) | Dimension | The monetary amount spent on amount spent (krw). Reported in the account’s configured currency. | DIMENSIONS |
spend_mxn |
Amount spent (MXN) | Dimension | The monetary amount spent on amount spent (mxn). Reported in the account’s configured currency. | DIMENSIONS |
spend_myr |
Amount spent (MYR) | Dimension | The monetary amount spent on amount spent (myr). Reported in the account’s configured currency. | DIMENSIONS |
spend_nok |
Amount spent (NOK) | Dimension | The monetary amount spent on amount spent (nok). Reported in the account’s configured currency. | DIMENSIONS |
spend_nzd |
Amount spent (NZD) | Dimension | The monetary amount spent on amount spent (nzd). Reported in the account’s configured currency. | DIMENSIONS |
spend_php |
Amount spent (PHP) | Dimension | The monetary amount spent on amount spent (php). Reported in the account’s configured currency. | DIMENSIONS |
spend_pln |
Amount spent (PLN) | Dimension | The monetary amount spent on amount spent (pln). Reported in the account’s configured currency. | DIMENSIONS |
spend_ron |
Amount spent (RON) | Dimension | The monetary amount spent on amount spent (ron). Reported in the account’s configured currency. | DIMENSIONS |
spend_rub |
Amount spent (RUB) | Dimension | The monetary amount spent on amount spent (rub). Reported in the account’s configured currency. | DIMENSIONS |
spend_sek |
Amount spent (SEK) | Dimension | The monetary amount spent on amount spent (sek). Reported in the account’s configured currency. | DIMENSIONS |
spend_sgd |
Amount spent (SGD) | Dimension | The monetary amount spent on amount spent (sgd). Reported in the account’s configured currency. | DIMENSIONS |
spend_thb |
Amount spent (THB) | Dimension | The monetary amount spent on amount spent (thb). Reported in the account’s configured currency. | DIMENSIONS |
spend_try |
Amount spent (TRY) | Dimension | The monetary amount spent on amount spent (try). Reported in the account’s configured currency. | DIMENSIONS |
spend_usd |
Amount spent (USD) | Dimension | The monetary amount spent on amount spent (usd). Reported in the account’s configured currency. | DIMENSIONS |
spend_zar |
Amount spent (ZAR) | Dimension | The monetary amount spent on amount spent (zar). Reported in the account’s configured currency. | DIMENSIONS |
store_visit_with_dwell |
Store visit with dwell | Dimension | Store visit with dwell metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
subscribe |
Website subscriptions | Dimension | Website subscriptions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
subscribe_1d_click |
Website subscriptions (1 day click) | Dimension | Website subscriptions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
subscribe_1d_click_1d_view |
Website subscriptions (1d_click + 1d_view) | Dimension | Website subscriptions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
subscribe_28d_click |
Website subscriptions (28 days click) | Dimension | Website subscriptions using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
subscribe_7d_click |
Website subscriptions (7 days click) | Dimension | Website subscriptions using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
subscribe_mobile_app |
Mobile app subscriptions | Dimension | Mobile app subscriptions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
subscribe_mobile_app_1d_click |
Mobile app subscriptions (1 day click) | Dimension | Mobile app subscriptions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
subscribe_mobile_app_1d_click_1d_view |
Mobile app subscriptions (1d_click + 1d_view) | Dimension | Mobile app subscriptions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
subscribe_mobile_app_28d_click |
Mobile app subscriptions (28 days click) | Dimension | Mobile app subscriptions using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
subscribe_mobile_app_7d_click |
Mobile app subscriptions (7 days click) | Dimension | Mobile app subscriptions using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
subscribe_offline |
Offline subscriptions | Dimension | Offline subscriptions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
subscribe_offline_1d_click |
Offline subscriptions (1 day click) | Dimension | Offline subscriptions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
subscribe_offline_1d_click_1d_view |
Offline subscriptions (1d_click + 1d_view) | Dimension | Offline subscriptions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
subscribe_offline_28d_click |
Offline subscriptions (28 days click) | Dimension | Offline subscriptions using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
subscribe_offline_7d_click |
Offline subscriptions (7 days click) | Dimension | Offline subscriptions using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
subscribe_total |
Total subscriptions | Dimension | The total count of subscriptions recorded during the reporting period. | DIMENSIONS |
subscribe_total_1d_click |
Total subscriptions (1 day click) | Dimension | Total subscriptions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
subscribe_total_1d_click_1d_view |
Total subscriptions (1d_click + 1d_view) | Dimension | Total subscriptions using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
subscribe_total_28d_click |
Total subscriptions (28 days click) | Dimension | Total subscriptions using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
subscribe_total_7d_click |
Total subscriptions (7 days click) | Dimension | Total subscriptions using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
unique_3s_video_view |
Unique three-second video views | Dimension | Unique identifier for the unique three-second veo views in Meta Ads. | DIMENSIONS |
unique_action_action_landing_page_view |
Unique landing page view | Dimension | Unique landing page view metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_action_link_click |
Unique link clicks | Dimension | Unique link clicks metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_action_page_engagement |
Unique page engagements | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
unique_action_action_post_engagement |
Unique post engagements | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
unique_action_action_post_reaction |
Unique post reaction | Dimension | Unique post reaction metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_actions_all |
Unique actions (all) | Dimension | Unique actions (all) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_actions_without_customs |
Unique standard actions | Dimension | Unique standard actions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_add_payment_info |
Unique adds off payment info | Dimension | Unique adds off payment info metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_add_to_cart |
Unique add to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
unique_action_add_to_wishlist |
Unique action adds to wishlist | Dimension | Unique action adds to wishlist metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event |
Unique mobile app actions | Dimension | Unique mobile app actions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_achievement_unlocked |
Unique mobile app achievements unlocked | Dimension | Unique mobile app achievements unlocked metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_activate_app |
Unique mobile app sessions | Dimension | Unique mobile app sessions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_add_payment_info |
Unique mobile app adds of payment info | Dimension | Unique mobile app adds of payment info metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_add_to_cart |
Unique mobile app adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_add_to_wishlist |
Unique mobile app adds to wishlist | Dimension | Unique mobile app adds to wishlist metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_complete_registration |
Unique mobile app registrations completed | Dimension | Mobile app registrations completed | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_content_view |
Unique mobile app content views | Dimension | Unique mobile app content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_initiated_checkout |
Unique mobile app checkouts initiated | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_level_achieved |
Unique mobile app levels completed | Dimension | Unique mobile app levels completed metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_purchase |
Unique mobile app purchases | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_rate |
Unique mobile app ratings submitted | Dimension | The percentage rate of unique mobile app ratings submitted relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_search |
Unique mobile app searches | Dimension | Unique mobile app searches metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_spent_credits |
Unique mobile app credits spent | Dimension | Unique mobile app credits spent metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event_fb_mobile_tutorial_completion |
Unique mobile app tutorials completed | Dimension | Unique mobile app tutorials completed metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_custom_event_other |
Other unique mobile app actions | Dimension | Other unique mobile app actions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_engagement |
Unique desktop app engagements | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
unique_action_app_install |
Unique desktop app installs | Dimension | Unique desktop app installs metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_story |
Unique desktop app story engagements | Dimension | Unique desktop app story engagements metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_app_use |
Unique desktop app uses | Dimension | Unique desktop app uses metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_comment |
Unique post comments | Dimension | Unique post comments metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_complete_registration |
Unique completed registration | Dimension | Unique completed registration metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_credit_spent |
Unique credit spends | Dimension | The monetary amount for unique credit spends. Reported in the account’s configured currency. | DIMENSIONS |
unique_action_custom_actions_only |
Unique custom actions | Dimension | Unique custom actions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_games_plays |
Unique game plays | Dimension | Unique game plays metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_initiate_checkout |
Unique initiated checkouts | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
unique_action_instagram_profile_engagement |
Unique instagram profile engagements | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
unique_action_lead |
Unique leads | Dimension | Unique leads metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_lead_1d_click |
Unique leads (1 day click) | Dimension | Unique leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_lead_1d_click_1d_view |
Unique leads (1d_click + 1d_view) | Dimension | Unique leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_lead_28d_click |
Unique leads (28 days click) | Dimension | Unique leads using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
unique_action_lead_7d_click |
Unique leads (7 days click) | Dimension | Unique leads using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
unique_action_like |
Unique page likes | Dimension | Unique page likes metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_mobile_app_install |
Unique mobile app installs | Dimension | Unique mobile app installs metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_mobile_app_retention |
Unique mobile app retentions | Dimension | Unique mobile app retentions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_mobile_app_roas |
Unique mobile app ROAS | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
unique_action_offsite_conversion |
Unique offsite conversions | Dimension | Unique offsite conversions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_add_payment_info |
Unique website adds of payment info | Dimension | Unique website adds of payment info metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_add_to_cart |
Unique website adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_add_to_wishlist |
Unique website adds to wishlist | Dimension | Unique website adds to wishlist metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_complete_registration |
Unique website registrations completed | Dimension | Unique website registrations completed metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_custom |
Unique website custom conversions | Dimension | Unique website custom conversions metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_custom_1d_click |
Unique website custom conversions (1 day click) | Dimension | Unique website custom conversions | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_custom_1d_click_1d_view |
Unique website custom conversions (1d_click + 1d_view) | Dimension | Unique website custom conversions | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_custom_28d_click |
Unique website custom conversions (28 days click) | Dimension | Unique website custom conversions | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_custom_7d_click |
Unique website custom conversions (7 days click) | Dimension | Unique website custom conversions | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_initiate_checkout |
Unique website checkouts initiated | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_initiate_checkout_1d_click |
Unique website checkouts initiated (1 day click) | Dimension | Unique website checkouts initiated | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_initiate_checkout_1d_click_1d_view |
Unique website checkouts initiated (1d_click + 1d_view) | Dimension | Unique website checkouts initiated | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_initiate_checkout_28d_click |
Unique website checkouts initiated (28 days click) | Dimension | Unique website checkouts initiated | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_initiate_checkout_7d_click |
Unique website checkouts initiated (7 days click) | Dimension | Unique website checkouts initiated | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_lead |
Unique website leads | Dimension | Unique website leads metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_lead_1d_click |
Unique website leads (1 day click) | Dimension | Unique website leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_lead_1d_click_1d_view |
Unique website leads (1d_click + 1d_view) | Dimension | Unique website leads using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_lead_28d_click |
Unique website leads (28 days click) | Dimension | Unique website leads using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_lead_7d_click |
Unique website leads (7 days click) | Dimension | Unique website leads using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_purchase |
Unique website purchases | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_purchase_1d_click |
Unique website purchases (1 day click) | Dimension | Unique website purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_purchase_1d_click_1d_view |
Unique website purchases (1d_click + 1d_view) | Dimension | Unique website purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_purchase_28d_click |
Unique website purchases (28 days click) | Dimension | Unique website purchases using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_purchase_7d_click |
Unique website purchases (7 days click) | Dimension | Unique website purchases using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_search |
Unique website searches | Dimension | Unique website searches metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_offsite_conversion_fb_pixel_view_content |
Unique website content views | Dimension | Unique website content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_offsite_engagement |
Unique website engagements | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | DIMENSIONS |
unique_action_omni_activate_app |
Unique Omni app activations | Dimension | Unique Omni app activations metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_omni_add_to_cart |
Unique Omni add to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
unique_action_omni_app_install |
Unique Omni app installs | Dimension | Unique Omni app installs metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_omni_app_install_1d_click |
Unique Omni app installs (1 day click) | Dimension | Unique Omni app installs using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_omni_app_install_1d_click_1d_view |
Unique Omni app installs (1d_click + 1d_view) | Dimension | Unique Omni app installs using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_omni_app_install_28d_click |
Unique Omni app installs (28 days click) | Dimension | Unique Omni app installs using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
unique_action_omni_app_install_7d_click |
Unique Omni app installs (7 days click) | Dimension | Unique Omni app installs using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
unique_action_omni_complete_registration |
Unique Omni completed registration | Dimension | Unique Omni completed registration metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_omni_custom |
Unique action Omni custom | Dimension | Unique action Omni custom metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_omni_initiated_checkout |
Unique Omni checkout initiated | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
unique_action_omni_level_achieved |
Unique action Omni level achieved | Dimension | Unique action Omni level achieved metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_omni_purchase |
Unique Omni purchases | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
unique_action_omni_purchase_1d_click |
Unique Omni purchases (1 day click) | Dimension | Unique Omni purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_omni_purchase_1d_click_1d_view |
Unique Omni purchases (1d_click + 1d_view) | Dimension | Unique Omni purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_omni_purchase_28d_click |
Unique Omni purchases (28 days click) | Dimension | Unique Omni purchases using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
unique_action_omni_purchase_7d_click |
Unique Omni purchases (7 days click) | Dimension | Unique Omni purchases using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
unique_action_omni_rate |
Unique Omni action rate | Dimension | The percentage rate of unique omni action relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
unique_action_omni_search |
Unique Omni searches | Dimension | Unique Omni searches metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_omni_spend_credits |
Unique Omni credit spends | Dimension | The monetary amount for unique omni credit spends. Reported in the account’s configured currency. | DIMENSIONS |
unique_action_omni_tutorial_completion |
Unique Omni tutorials completed | Dimension | Unique Omni tutorials completed metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_omni_view_content |
Unique Omni content views | Dimension | Unique Omni content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_onsite_app_add_to_cart |
Unique desktop adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
unique_action_onsite_app_purchase |
Unique desktop purchase | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
unique_action_onsite_app_view_content |
Unique desktop content views | Dimension | Unique desktop content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_onsite_conversion |
Unique onsite conversions | Dimension | The estimated number of people with onsite conversions | DIMENSIONS |
unique_action_onsite_conversion_lead_grouped |
Facebook lead ads unique | Dimension | Facebook lead ads unique metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_onsite_web_add_to_cart |
Unique web adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
unique_action_onsite_web_app_add_to_cart |
Unique web app adds to cart | Dimension | The estimated number of people who added items to their cart on web app | DIMENSIONS |
unique_action_onsite_web_app_event |
Unique web app events | Dimension | Unique web app events metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_onsite_web_app_purchase |
Unique web purchases | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
unique_action_onsite_web_app_purchase_1d_click |
Unique web purchases (1 day click) | Dimension | Unique web purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_onsite_web_app_purchase_1d_click_1d_view |
Unique web purchases (1d_click + 1d_view) | Dimension | Unique web purchases using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_onsite_web_app_purchase_28d_click |
Unique web purchases (28 days click) | Dimension | Unique web purchases using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
unique_action_onsite_web_app_purchase_7d_click |
Unique web purchases (7 days click) | Dimension | Unique web purchases using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
unique_action_onsite_web_app_view_content |
Unique web app content views | Dimension | The estimated number of people who viewed content on web app | DIMENSIONS |
unique_action_onsite_web_purchase |
Unique web app purchasese | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
unique_action_onsite_web_purchase_1d_click |
Unique web app purchasese (1 day click) | Dimension | Unique web app purchasese using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_onsite_web_purchase_1d_click_1d_view |
Unique web app purchasese (1d_click + 1d_view) | Dimension | Unique web app purchasese using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_onsite_web_purchase_28d_click |
Unique web app purchasese (28 days click) | Dimension | Unique web app purchasese using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
unique_action_onsite_web_purchase_7d_click |
Unique web app purchasese (7 days click) | Dimension | Unique web app purchasese using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
unique_action_onsite_web_view_content |
Unique web content views | Dimension | The estimated number of people who viewed content on web | DIMENSIONS |
unique_action_outbound_click |
Unique outbound clicks | Dimension | Unique outbound clicks metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_page_story |
Unique page stories engagements | Dimension | Unique page stories engagements metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_photo_view |
Unique photo views | Dimension | Unique photo views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_post |
Unique post shares | Dimension | Unique post shares metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_post_story |
Unique post stories engagements | Dimension | Unique post stories engagements metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_purchase |
Unique purchase | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
unique_action_purchase_1d_click |
Unique purchase (1 day click) | Dimension | Unique purchase using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_purchase_1d_click_1d_view |
Unique purchase (1d_click + 1d_view) | Dimension | Unique purchase using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_purchase_28d_click |
Unique purchase (28 days click) | Dimension | Unique purchase using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
unique_action_purchase_7d_click |
Unique purchase (7 days click) | Dimension | Unique purchase using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
unique_action_rate |
People taking action rate % | Dimension | The percentage rate of people taking action % relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
unique_action_receive_offer |
Unique offer claims | Dimension | Unique offer claims metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_rsvp |
Unique event responses | Dimension | Unique event responses metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_search |
Unique searches | Dimension | Unique searches metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_store_visit_with_dwell |
Unique store visits with dwell | Dimension | Unique store visits with dwell metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_subscribe |
Unique subscribes | Dimension | The estimated number of people with subscribe events | DIMENSIONS |
unique_action_value_checkin |
Unique check-ins | Dimension | Unique check-ins metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_view_content |
Unique content views | Dimension | Unique content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_action_view_content_1d_click |
Unique content views (1 day click) | Dimension | Unique content views using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_view_content_1d_click_1d_view |
Unique content views (1d_click + 1d_view) | Dimension | Unique content views using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
unique_action_view_content_28d_click |
Unique content views (28 days click) | Dimension | Unique content views using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
unique_action_view_content_7d_click |
Unique content views (7 days click) | Dimension | Unique content views using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
unique_clicks |
Unique clicks | Dimension | The number of clicks on your ads or content. Clicks indicate user interest and engagement with your marketing materials. | DIMENSIONS |
unique_ctr |
Unique CTR | Dimension | Unique CTR metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_inline_link_click_ctr |
Unique inline link click CTR | Dimension | Unique inline link click CTR metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_omni_achievement_unlocked |
Unique Omni achievement unlocked | Dimension | Unique Omni achievement unlocked metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
unique_outbound_CTR |
Unique outbound CTR | Dimension | Unique outbound CTR metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_actions_without_customs |
Actions value without customs | Dimension | Actions value without customs metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_actions_without_customs_1d_click |
Actions value without customs (1 day click) | Dimension | Actions value without customs using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_actions_without_customs_1d_click_1d_view |
Actions value without customs (1d_click + 1d_view) | Dimension | Actions value without customs using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_actions_without_customs_28d_click |
Actions value without customs (28 days click) | Dimension | Actions value without customs using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
value_actions_without_customs_7d_click |
Actions value without customs (7 days click) | Dimension | Actions value without customs using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
value_add_payment_info |
Website adds to cart conversion value | Dimension | Website adds to cart conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_add_to_cart |
Add to cart conversion value | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
value_add_to_cart_1d_click |
Add to cart conversion value (1 day click) | Dimension | Add to cart conversion value using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_add_to_cart_1d_click_1d_view |
Add to cart conversion value (1d_click + 1d_view) | Dimension | Add to cart conversion value using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_add_to_cart_28d_click |
Add to cart conversion value (28 days click) | Dimension | Add to cart conversion value using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
value_add_to_cart_7d_click |
Add to cart conversion value (7 days click) | Dimension | Add to cart conversion value using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
value_add_to_wishlist |
Adds to wishlist conversion value | Dimension | Adds to wishlist conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_app_custom_event_fb_mobile_add_payment_info |
Mobile app adds of payment info | Dimension | Mobile app adds of payment info metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_app_custom_event_fb_mobile_add_payment_info_1d_click |
Mobile app adds of payment info (1 day click) | Dimension | Mobile app adds of payment info | DIMENSIONS |
value_app_custom_event_fb_mobile_add_payment_info_1d_click_1d_view |
Mobile app adds of payment info (1d_click + 1d_view) | Dimension | Mobile app adds of payment info | DIMENSIONS |
value_app_custom_event_fb_mobile_add_payment_info_28d_click |
Mobile app adds of payment info (28 days click) | Dimension | Mobile app adds of payment info | DIMENSIONS |
value_app_custom_event_fb_mobile_add_payment_info_7d_click |
Mobile app adds of payment info (7 days click) | Dimension | Mobile app adds of payment info | DIMENSIONS |
value_app_custom_event_fb_mobile_add_to_cart |
Mobile app adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
value_app_custom_event_fb_mobile_add_to_cart_1d_click |
Mobile app adds to cart (1 day click) | Dimension | Mobile app adds to cart using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_app_custom_event_fb_mobile_add_to_cart_1d_click_1d_view |
Mobile app adds to cart (1d_click + 1d_view) | Dimension | Mobile app adds to cart using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_app_custom_event_fb_mobile_add_to_cart_28d_click |
Mobile app adds to cart (28 days click) | Dimension | Mobile app adds to cart using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
value_app_custom_event_fb_mobile_add_to_cart_7d_click |
Mobile app adds to cart (7 days click) | Dimension | Mobile app adds to cart using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
value_app_custom_event_fb_mobile_add_to_wishlist |
Mobile app adds to wishlist conversion value | Dimension | Mobile app adds to wishlist conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_app_custom_event_fb_mobile_complete_registration |
Mobile app registrations completed conversion value | Dimension | Mobile app registrations completed conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_app_custom_event_fb_mobile_content_view |
Mobile app content views conversion value | Dimension | Mobile app content views conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_app_custom_event_fb_mobile_initiated_checkout |
Mobile app checkouts initiated conversion value | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
value_app_custom_event_fb_mobile_level_achieved |
Mobile app levels completed conversion value | Dimension | Mobile app levels completed conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_app_custom_event_fb_mobile_purchase |
Mobile app purchases conversion value | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
value_app_custom_event_fb_mobile_search |
Mobile app searches conversion value | Dimension | Mobile app searches conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_app_custom_event_fb_mobile_spent_credits |
Mobile app credits spent conversion value | Dimension | Mobile app credits spent conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_app_custom_event_fb_mobile_tutorial_completion |
Mobile app tutorials completed conversion value | Dimension | Mobile app tutorials completed conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_complete_registration |
Registration completed conversion value | Dimension | Registration completed conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_credit_spent |
Credit spents conversion value | Dimension | Credit spents conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_custom_actions_only |
Actions value customs only | Dimension | Actions value customs only metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_custom_actions_only_1d_click |
Actions value customs only (1 day click) | Dimension | Actions value customs only using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_custom_actions_only_1d_click_1d_view |
Actions value customs only (1d_click + 1d_view) | Dimension | Actions value customs only using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_custom_actions_only_28d_click |
Actions value customs only (28 days click) | Dimension | Actions value customs only using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
value_custom_actions_only_7d_click |
Actions value customs only (7 days click) | Dimension | Actions value customs only using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
value_initiate_checkout |
Checkouts initiated conversion value | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
value_lead |
Lead conversion value | Dimension | Lead conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_lead_1d_click |
Lead conversion value (1 day click) | Dimension | Lead conversion value using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_lead_1d_click_1d_view |
Lead conversion value (1d_click + 1d_view) | Dimension | Lead conversion value using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_lead_28d_click |
Lead conversion value (28 days click) | Dimension | Lead conversion value using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
value_lead_7d_click |
Lead conversion value (7 days click) | Dimension | Lead conversion value using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
value_mobile_app_roas |
Mobile app ROAS | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
value_offsite_conversion |
Website conversion value | Dimension | Website conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_offsite_conversion_1d_click |
Website conversion value (1 day click) | Dimension | Website conversion value using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_offsite_conversion_1d_click_1d_view |
Website conversion value (1d_click + 1d_view) | Dimension | Website conversion value using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_offsite_conversion_28d_click |
Website conversion value (28 days click) | Dimension | Website conversion value using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
value_offsite_conversion_7d_click |
Website conversion value (7 days click) | Dimension | Website conversion value using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
value_offsite_conversion_fb_pixel_add_payment_info |
Website adds of payment info conversion value | Dimension | Website adds of payment info conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_offsite_conversion_fb_pixel_add_to_cart |
Website adds to cart conversion value | Dimension | Website adds of payment info conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_add_to_wishlist |
Website adds to wishlist conversion value | Dimension | Website adds to wishlist conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_offsite_conversion_fb_pixel_complete_registration |
Website registrations completed conversion value | Dimension | Website registrations completed conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_offsite_conversion_fb_pixel_custom |
Website custom conversions value | Dimension | Website custom conversions value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_offsite_conversion_fb_pixel_custom_1d_click |
Website custom conversions value (1 day click) | Dimension | Website custom conversions value | DIMENSIONS |
value_offsite_conversion_fb_pixel_custom_1d_click_1d_view |
Website custom conversions value (1d_click + 1d_view) | Dimension | Website custom conversions value | DIMENSIONS |
value_offsite_conversion_fb_pixel_custom_28d_click |
Website custom conversions value (28 days click) | Dimension | Website custom conversions value | DIMENSIONS |
value_offsite_conversion_fb_pixel_custom_7d_click |
Website custom conversions value (7 days click) | Dimension | Website custom conversions value | DIMENSIONS |
value_offsite_conversion_fb_pixel_initiate_checkout |
Website checkouts initiated conversion value | Dimension | Checkout funnel metric. Tracks user progression toward completing a purchase. | DIMENSIONS |
value_offsite_conversion_fb_pixel_initiate_checkout_1d_click |
Website checkouts initiated conversion value (1 day click) | Dimension | Website checkouts initiated conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_initiate_checkout_1d_click_1d_view |
Website checkouts initiated conversion value (1d_click + 1d_view) | Dimension | Website checkouts initiated conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_initiate_checkout_28d_click |
Website checkouts initiated conversion value (28 days click) | Dimension | Website checkouts initiated conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_initiate_checkout_7d_click |
Website checkouts initiated conversion value (7 days click) | Dimension | Website checkouts initiated conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_lead |
Website leads conversion value | Dimension | Website leads conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_offsite_conversion_fb_pixel_lead_1d_click |
Website leads conversion value (1 day click) | Dimension | Website leads conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_lead_1d_click_1d_view |
Website leads conversion value (1d_click + 1d_view) | Dimension | Website leads conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_lead_28d_click |
Website leads conversion value (28 days click) | Dimension | Website leads conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_lead_7d_click |
Website leads conversion value (7 days click) | Dimension | Website leads conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_purchase |
Website purchases conversion value | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
value_offsite_conversion_fb_pixel_purchase_1d_click |
Website purchases conversion value (1 day click) | Dimension | Website purchases conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_purchase_1d_click_1d_view |
Website purchases conversion value (1d_click + 1d_view) | Dimension | Website purchases conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_purchase_28d_click |
Website purchases conversion value (28 days click) | Dimension | Website purchases conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_purchase_7d_click |
Website purchases conversion value (7 days click) | Dimension | Website purchases conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_search |
Website searches conversion value | Dimension | Website searches conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_offsite_conversion_fb_pixel_search_1d_click |
Website searches conversion value (1 day click) | Dimension | Website searches conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_search_1d_click_1d_view |
Website searches conversion value (1d_click + 1d_view) | Dimension | Website searches conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_search_28d_click |
Website searches conversion value (28 days click) | Dimension | Website searches conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_search_7d_click |
Website searches conversion value (7 days click) | Dimension | Website searches conversion value | DIMENSIONS |
value_offsite_conversion_fb_pixel_view_content |
Value website content views | Dimension | Value website content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_omni_purchase |
Purchase conversion value | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
value_omni_purchase_1d_click |
Purchase conversion value (1 day click) | Dimension | Purchase conversion value using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_omni_purchase_1d_click_1d_view |
Purchase conversion value (1d_click + 1d_view) | Dimension | Purchase conversion value using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_omni_purchase_28d_click |
Purchase conversion value (28 days click) | Dimension | Purchase conversion value using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
value_omni_purchase_7d_click |
Purchase conversion value (7 days click) | Dimension | Purchase conversion value using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
value_onsite_app_add_to_cart |
Onsite app add to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
value_onsite_conversion_flow_complete |
On-Facebook workflow completion conversion value | Dimension | On-Facebook workflow completion conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_onsite_conversion_purchase |
On-Facebook purchase conversion value | Dimension | Purchase-related metric tracking completed transactions. Key indicator of advertising effectiveness. | DIMENSIONS |
value_onsite_web_add_to_cart |
Onsite web add to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
value_onsite_web_app_event |
Web app event value | Dimension | Web app event value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_search |
Searches conversion value | Dimension | Searches conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_subscribe |
Subscribe conversion value | Dimension | Subscribe conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
value_subscribe_1d_click |
Subscribe conversion value (1 day click) | Dimension | Subscribe conversion value using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_subscribe_1d_click_1d_view |
Subscribe conversion value (1d_click + 1d_view) | Dimension | Subscribe conversion value using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
value_subscribe_28d_click |
Subscribe conversion value (28 days click) | Dimension | Subscribe conversion value using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
value_subscribe_7d_click |
Subscribe conversion value (7 days click) | Dimension | Subscribe conversion value using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
value_view_content |
Content view conversion value | Dimension | Content view conversion value metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
video_15_sec_watched_actions |
Video played 15 secs | Dimension | The number of times your video was played to completion, or for at least 15 seconds | DIMENSIONS |
video_30_sec_watched_actions |
Video played 30 secs | Dimension | The number of times your video was played to completion, or for at least 30 seconds | DIMENSIONS |
video_auto_play_actions |
Video auto play actions | Dimension | Unique identifier for the veo auto play actions in Meta Ads. | DIMENSIONS |
video_avg_time_watched_actions |
Video average watch time | Dimension | The average time a video was played, including any time spent replaying the video for a single impression. | DIMENSIONS |
video_click_play_actions |
Video clicks to plays actions | Dimension | Unique identifier for the veo clicks to plays actions in Meta Ads. | DIMENSIONS |
video_p100_watched_actions |
Video plays at 100% | Dimension | Video completion metric showing what percentage of viewers watched to this point. Useful for understanding content engagement depth. | DIMENSIONS |
video_p25_watched_actions |
Video plays at 25% | Dimension | Video completion metric showing what percentage of viewers watched to this point. Useful for understanding content engagement depth. | DIMENSIONS |
video_p50_watched_actions |
Video plays at 50% | Dimension | Video completion metric showing what percentage of viewers watched to this point. Useful for understanding content engagement depth. | DIMENSIONS |
video_p75_watched_actions |
Video plays at 75% | Dimension | Video completion metric showing what percentage of viewers watched to this point. Useful for understanding content engagement depth. | DIMENSIONS |
video_p95_watched_actions |
Video plays at 95% | Dimension | Video completion metric showing what percentage of viewers watched to this point. Useful for understanding content engagement depth. | DIMENSIONS |
video_play_actions |
Video play actions | Dimension | The number of times video playback was initiated. Includes both auto-play and user-initiated plays. | DIMENSIONS |
video_play_actions_1d_click |
Video play actions (1 day click) | Dimension | The number of times video playback was initiated. Includes both auto-play and user-initiated plays. | DIMENSIONS |
video_play_actions_1d_click_1d_view |
Video play actions (1 day click + 1 day view) | Dimension | The number of times video playback was initiated. Includes both auto-play and user-initiated plays. | DIMENSIONS |
video_play_actions_28d_click |
Video play actions (28 days click) | Dimension | The number of times video playback was initiated. Includes both auto-play and user-initiated plays. | DIMENSIONS |
video_play_actions_7d_click |
Video play actions (7 days click) | Dimension | The number of times video playback was initiated. Includes both auto-play and user-initiated plays. | DIMENSIONS |
video_play_curve_second_0 |
Video play curve actions second: 0 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 0 seconds. | DIMENSIONS |
video_play_curve_second_1 |
Video play curve actions second: 1 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 1 seconds. | DIMENSIONS |
video_play_curve_second_10 |
Video play curve actions second: 10 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 10 seconds. | DIMENSIONS |
video_play_curve_second_11 |
Video play curve actions second: 11 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 11 seconds. | DIMENSIONS |
video_play_curve_second_12 |
Video play curve actions second: 12 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 12 seconds. | DIMENSIONS |
video_play_curve_second_13 |
Video play curve actions second: 13 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 13 seconds. | DIMENSIONS |
video_play_curve_second_14 |
Video play curve actions second: 14 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 14 seconds. | DIMENSIONS |
video_play_curve_second_15_20 |
Video play curve actions second: 15 – 20 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached between 15 and 20 seconds. | DIMENSIONS |
video_play_curve_second_2 |
Video play curve actions second: 2 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 2 seconds. | DIMENSIONS |
video_play_curve_second_20_25 |
Video play curve actions second: 20 – 25 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached between 20 and 25 seconds. | DIMENSIONS |
video_play_curve_second_25_30 |
Video play curve actions second: 25 – 30 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached between 25 and 30 seconds. | DIMENSIONS |
video_play_curve_second_3 |
Video play curve actions second: 3 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 3 seconds. | DIMENSIONS |
video_play_curve_second_30_40 |
Video play curve actions second: 30 – 40 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached between 30 and 40 seconds. | DIMENSIONS |
video_play_curve_second_4 |
Video play curve actions second: 4 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 4 seconds. | DIMENSIONS |
video_play_curve_second_40_50 |
Video play curve actions second: 40 – 50 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached between 40 and 50 seconds. | DIMENSIONS |
video_play_curve_second_5 |
Video play curve actions second: 5 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 5 seconds. | DIMENSIONS |
video_play_curve_second_50_60 |
Video play curve actions second: 50 – 60 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached between 40 and 60 seconds. | DIMENSIONS |
video_play_curve_second_6 |
Video play curve actions second: 6 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 6 seconds. | DIMENSIONS |
video_play_curve_second_60_more |
Video play curve actions second: 60 and more | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 60 and more seconds. | DIMENSIONS |
video_play_curve_second_7 |
Video play curve actions second: 7 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 7 seconds. | DIMENSIONS |
video_play_curve_second_8 |
Video play curve actions second: 8 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 8 seconds. | DIMENSIONS |
video_play_curve_second_9 |
Video play curve actions second: 9 | Dimension | A video-play based curve graph that illustrates the percentage of video plays that reached 9 seconds. | DIMENSIONS |
video_thruplay_watched_actions |
ThruPlay actions | Dimension | The number of times your video was played to completion, or for at least 15 seconds | DIMENSIONS |
view_content |
Content views | Dimension | Content views metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | DIMENSIONS |
view_content_1d_click |
Content views (1 day click) | Dimension | Content views using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
view_content_1d_click_1d_view |
Content views (1d_click + 1d_view) | Dimension | Content views using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
view_content_28d_click |
Content views (28 days click) | Dimension | Content views using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
view_content_7d_click |
Content views (7 days click) | Dimension | Content views using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
view_through_rate |
View-through rate | Dimension | The percentage rate of view-through relative to total interactions. Calculated as a ratio of successful events to total opportunities. | DIMENSIONS |
website_add_to_cart |
Offline website adds to cart | Dimension | Shopping cart metric tracking when users add items to their cart. Indicates purchase intent. | DIMENSIONS |
website_add_to_cart_1d_click |
Offline website adds to cart (1 day click) | Dimension | Offline website adds to cart using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
website_add_to_cart_1d_click_1d_view |
Offline website adds to cart (1d_click + 1d_view) | Dimension | Offline website adds to cart using a 1-day click attribution window. Counts conversions within 24 hours of an ad click. | DIMENSIONS |
website_add_to_cart_28d_click |
Offline website adds to cart (28 days click) | Dimension | Offline website adds to cart using a 28-day click attribution window. Counts conversions within 28 days of an ad click. | DIMENSIONS |
website_add_to_cart_7d_click |
Offline website adds to cart (7 days click) | Dimension | Offline website adds to cart using a 7-day click attribution window. Counts conversions within 7 days of an ad click. | DIMENSIONS |
website_purchase_roas |
Website purchase ROAS | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
website_purchase_roas_1d_click |
Website purchase ROAS (1 day click) | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
website_purchase_roas_1d_click_1d_view |
Website purchase ROAS (1d_click + 1d_view) | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
website_purchase_roas_28d_click |
Website purchase ROAS (28 days click) | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
website_purchase_roas_7d_click |
Website purchase ROAS (7 days click) | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
website_purchase_roas_perc |
Website purchase ROAS percent | Dimension | Return On Ad Spend (ROAS) – Revenue generated per dollar spent on advertising. Calculated as conversion value ÷ ad spend. A ROAS of 4.0 means $4 revenue per $1 spent. | DIMENSIONS |
| End date1 fields | ||||
end_date |
End date | Dimension | Timestamp indicating when the end occurred. Used for time-series analysis and reporting. | End date |
| Other11 fields | ||||
cost_per_store_visit_action |
Cost per store visit action | Metric | The monetary amount spent on per store visit action. Reported in the account’s configured currency. | Other |
estimated_ad_recall_rate_lower_bound |
Estimated ad recall rate lower bound | Metric | The percentage rate of estimated ad recall lower bound. This metric helps measure efficiency and performance. | Other |
estimated_ad_recall_rate_upper_bound |
Estimated ad recall rate upper bound | Metric | The percentage rate of estimated ad recall upper bound. This metric helps measure efficiency and performance. | Other |
estimated_ad_recallers_lower_bound |
Estimated ad recallers lower bound | Metric | Estimated ad recallers lower bound metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | Other |
estimated_ad_recallers_upper_bound |
Estimated ad recallers upper bound | Metric | Estimated ad recallers upper bound metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | Other |
likes |
Page likes | Metric | The number of like reactions on your content. Likes indicate positive audience sentiment and content appreciation. | Other |
quality_score_ectr |
Engagement Rate Ranking | Metric | Ad’s expected engagement rate compared with ads competing for the same audience. | Other |
quality_score_ecvr |
Conversion Rate Ranking | Metric | Ad’s expected conversion rate compared with ads that had the same optimisation goal and competed for the same audience. | Other |
quality_score_organic |
Quality ranking | Metric | Ad’s perceived quality compared with ads competing for the same audience | Other |
rule_asset |
Rule asset | Metric | Rule asset metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | Other |
wish_bid |
Wish bid | Metric | Unique identifier for the wish b in Meta Ads. | Other |
| Real time API1 fields | ||||
real_time |
Real time | Dimension | Get your data directly from Meta’s API, this field will increase your loading time but will give the exact number from the business manager. | Real time API |
| Start date1 fields | ||||
start_date |
Start date | Dimension | Timestamp indicating when the start occurred. Used for time-series analysis and reporting. | Start date |
| account_dimension15 fields | ||||
account_currency |
Account currency | Dimension | The total count of ac currency recorded during the reporting period. | account_dimension |
account_edit_link |
Account edit link | Dimension | Link to edit the Facebook Ads account. | account_dimension |
account_id |
Account ID | Dimension | Unique identifier for the account in Meta Ads. | account_dimension |
account_name |
Account name | Dimension | The display name of the account as configured in Meta Ads. | account_dimension |
account_status |
Account status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | account_dimension |
amount_spent |
Account amount spent | Dimension | The total count of ac amount spent recorded during the reporting period. | account_dimension |
balance |
Account balance | Dimension | The total count of ac balance recorded during the reporting period. | account_dimension |
business_city |
Business city | Dimension | Geographic dimension showing business city. Enables location-based performance analysis. | account_dimension |
business_country_code |
Business country | Dimension | The total count of business ry recorded during the reporting period. | account_dimension |
business_name |
Business name | Dimension | The display name of the business as configured in Meta Ads. | account_dimension |
spend_cap |
Account spend cap | Dimension | The monetary amount spent on account cap. Reported in the account’s configured currency. | account_dimension |
timezone_id |
Account timezone ID | Dimension | Unique identifier for the account timezone in Meta Ads. | account_dimension |
timezone_name |
Account timezone | Dimension | The display name of the account timezone as configured in Meta Ads. | account_dimension |
timezone_offset_hours_utc |
Account timezone offset from UTC | Dimension | The total count of ac timezone offset from utc recorded during the reporting period. | account_dimension |
users |
Account users | Dimension | Unique users or visitors who interacted with your property. Each person is counted once regardless of sessions. | account_dimension |
| ad_dimension74 fields | ||||
action_carousel_card_name |
Carousel card name | Dimension | The display name of the carousel card as configured in Meta Ads. | ad_dimension |
ad_bid_info |
Ad bid info | Dimension | Ad-level bid info. Ads are individual creative units shown to users. | ad_dimension |
ad_call_to_action_type |
Call to action type | Dimension | Type of call to action button in your ad | ad_dimension |
ad_configured_status |
Ad configured status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | ad_dimension |
ad_creative_id |
Ad creative ID | Dimension | Unique identifier for the ad creative in Meta Ads. | ad_dimension |
ad_creative_name |
Ad creative name | Dimension | The display name of the ad creative as configured in Meta Ads. | ad_dimension |
ad_desktop_feed_preview_url |
Ad preview URL: desktop feed | Dimension | URL to a preview of the ad, as seen in the desktop feed standard placement | ad_dimension |
ad_destination_url |
Destination URL | Dimension | Ad-level destination url. Ads are individual creative units shown to users. | ad_dimension |
ad_facebook_story_preview_url |
Ad preview URL: Facebook story | Dimension | URL to a preview of the ad, as seen in the Facebook story mobile placement | ad_dimension |
ad_id |
Ad ID | Dimension | Unique identifier for the ad in Meta Ads. | ad_dimension |
ad_image_img |
Ad image | Dimension | Ad-level image. Ads are individual creative units shown to users. | ad_dimension |
ad_instagram_preview_url |
Ad preview URL: Instagram | Dimension | URL to a preview of the ad, as seen in the Instagram standard placement | ad_dimension |
ad_instagram_story_preview_url |
Ad preview URL: Instagram story | Dimension | URL to a preview of the ad, as seen in the Instagram Story placement | ad_dimension |
ad_instant_article_preview_url |
Ad preview URL: instant article | Dimension | URL to a preview of the ad, as seen in the instant article standard placement | ad_dimension |
ad_link_url |
Internal destination URL | Dimension | Ad-level internal destination url. Ads are individual creative units shown to users. | ad_dimension |
ad_mobile_banner_preview_url |
Ad preview URL: mobile banner | Dimension | URL to a preview of the ad, as seen in the mobile banner placement | ad_dimension |
ad_mobile_feed_preview_url |
Ad preview URL: mobile feed | Dimension | URL to a preview of the ad, as seen in the mobile feed standard placement | ad_dimension |
ad_mobile_interstitial_preview_url |
Ad preview URL: mobile interstitial | Dimension | URL to a preview of the ad, as seen in the mobile interstitial placement | ad_dimension |
ad_name |
Ad name | Dimension | The display name of the ad as configured in Meta Ads. | ad_dimension |
ad_object_type |
Object type | Dimension | Ad-level object type. Ads are individual creative units shown to users. | ad_dimension |
ad_object_url |
External destination URL | Dimension | Ad-level external destination url. Ads are individual creative units shown to users. | ad_dimension |
ad_right_column_preview_url |
Ad preview URL: right column | Dimension | URL to a preview of the ad, as seen in the right column standard placement | ad_dimension |
ad_status |
Ad status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | ad_dimension |
ad_tags |
Ad tags | Dimension | Ad-level tags. Ads are individual creative units shown to users. | ad_dimension |
ad_template_url |
Tracking template URL | Dimension | Ad-level tracking template url. Ads are individual creative units shown to users. | ad_dimension |
ad_title |
Ad title | Dimension | Ad-level title. Ads are individual creative units shown to users. | ad_dimension |
ad_url |
Ad URL | Dimension | Ad-level url. Ads are individual creative units shown to users. | ad_dimension |
ad_url_tags |
URL tags | Dimension | Ad-level url tags. Ads are individual creative units shown to users. | ad_dimension |
ad_utm_campaign |
Campaign (utm) | Dimension | Value of the utm_campaign parameter extracted from the ad destination URL | ad_dimension |
ad_utm_content |
Content (utm) | Dimension | Value of the utm_content parameter extracted from the ad destination URL | ad_dimension |
ad_utm_medium |
Medium (utm) | Dimension | Value of the utm_medium parameter extracted from the ad destination URL | ad_dimension |
ad_utm_source |
Source (utm) | Dimension | Value of the utm_source parameter extracted from the ad destination URL | ad_dimension |
ad_utm_term |
Term (utm) | Dimension | Value of the utm_term parameter extracted from the ad destination URL | ad_dimension |
body_asset |
Ad primary text | Dimension | Ad primary text metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
carousel_card_call_to_action_type |
Carousel card call to action type | Dimension | Call to action type of carousel card | ad_dimension |
carousel_card_description |
Carousel card description | Dimension | Carousel card description metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
carousel_card_image |
Carousel card image | Dimension | The image of the carousel card | ad_dimension |
carousel_card_image_id |
Carousel card image ID | Dimension | The ID of the carousel image card | ad_dimension |
carousel_card_image_url |
Carousel card image URL | Dimension | The image URL of the carousel card | ad_dimension |
carousel_card_target_url |
Carousel card target URL | Dimension | Carousel card target URL metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
image_asset |
Ad image URL | Dimension | Ad image URL metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
image_thumbnail |
Ad thumbnail URL | Dimension | Ad thumbnail URL metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
lead_company_name |
Lead company name | Dimension | The display name of the lead company as configured in Meta Ads. | ad_dimension |
lead_country |
Lead country | Dimension | Geographic dimension showing lead country. Enables location-based performance analysis. | ad_dimension |
lead_created_time |
Lead created | Dimension | Timestamp indicating when the lead occurred. Used for time-series analysis and reporting. | ad_dimension |
lead_email |
Lead email | Dimension | Lead email metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
lead_first_name |
Lead first name | Dimension | The display name of the lead first as configured in Meta Ads. | ad_dimension |
lead_form_id |
Lead form ID | Dimension | Unique identifier for the lead form in Meta Ads. | ad_dimension |
lead_form_name |
Lead form name | Dimension | The display name of the lead form as configured in Meta Ads. | ad_dimension |
lead_form_status |
Lead form status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | ad_dimension |
lead_full_name |
Lead full name | Dimension | The display name of the lead full as configured in Meta Ads. | ad_dimension |
lead_id |
Lead ID | Dimension | Unique identifier for the lead in Meta Ads. | ad_dimension |
lead_last_name |
Lead last name | Dimension | The display name of the lead last as configured in Meta Ads. | ad_dimension |
lead_phone_number |
Lead phone number | Dimension | Lead phone number metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
lead_state |
Lead state | Dimension | Lead state metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_caption |
Post caption | Dimension | Post caption metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_created_time |
Post created date | Dimension | Timestamp indicating when the post occurred. Used for time-series analysis and reporting. | ad_dimension |
promoted_post_description |
Post description | Dimension | Post description metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_destination_url |
Promoted post destination URL | Dimension | Promoted post destination URL metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_full_picture |
Post image URL | Dimension | Post image URL metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_id |
Post ID | Dimension | Unique identifier for the post in Meta Ads. | ad_dimension |
promoted_post_id_ig |
Post Instagram ID | Dimension | Unique identifier for the post instagram in Meta Ads. | ad_dimension |
promoted_post_message |
Post message | Dimension | Post message metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_name |
Post name | Dimension | The display name of the post as configured in Meta Ads. | ad_dimension |
promoted_post_permalink_url |
Link to post | Dimension | Link to post metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_permalink_url_ig |
Link to Instagram post | Dimension | Link to Instagram post metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_picture |
Post thumbnail URL | Dimension | Post thumbnail URL metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_picture_image |
Promoted post thumbnail | Dimension | Promoted post thumbnail metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_source |
Post source | Dimension | Post source metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_story |
Post story | Dimension | Post story metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
promoted_post_type |
Post type | Dimension | Post type metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
thumbnail_image_img |
Ad thumbnail image | Dimension | Ad thumbnail image metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | ad_dimension |
video_asset_thumbnail_image |
Video asset thumbnail image | Dimension | Unique identifier for the veo asset thumbnail image in Meta Ads. | ad_dimension |
video_asset_thumbnail_url |
Video asset thumbnail url | Dimension | Unique identifier for the veo asset thumbnail url in Meta Ads. | ad_dimension |
| adset_dimension22 fields | ||||
ad_group_edit_link |
Adset edit link | Dimension | Link to edit the ad set in Facebook Ads. | adset_dimension |
adset_id |
Adset ID | Dimension | Unique identifier for the adset in Meta Ads. | adset_dimension |
adset_name |
Adset name | Dimension | The display name of the adset as configured in Meta Ads. | adset_dimension |
adset_status |
Adset status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | adset_dimension |
adsetbudget_remaining |
Adset budget remaining | Dimension | Adset budget remaining metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | adset_dimension |
adsetconfigured_status |
Adset configured status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | adset_dimension |
adsetdaily_budget |
Adset daily budget | Dimension | Adset daily budget metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | adset_dimension |
adsetend_time |
Adset end date | Dimension | Timestamp indicating when the adset end occurred. Used for time-series analysis and reporting. | adset_dimension |
adsetend_time_exact |
Adset end date & time | Dimension | Timestamp or date value for adset end date & time. Used for time-series analysis and filtering. | adset_dimension |
adsetlifetime_budget |
Adset lifetime budget | Dimension | Timestamp or date value for adset lifetime budget. Used for time-series analysis and filtering. | adset_dimension |
adsetstart_time |
Adset start date | Dimension | Timestamp indicating when the adset start occurred. Used for time-series analysis and reporting. | adset_dimension |
adsetstart_time_exact |
Adset start date & time | Dimension | Timestamp or date value for adset start date & time. Used for time-series analysis and filtering. | adset_dimension |
adsettargeting_age_max |
Adset targeting maximum age | Dimension | Maximum of age range defined by user for ad set targeting. A breakdown of the data in the ‘Targeting’ dimension. | adset_dimension |
adsettargeting_age_min |
Adset targeting minimum age | Dimension | Minimum of age range defined by user for ad set targeting. A breakdown of the data in the ‘Targeting’ dimension. | adset_dimension |
adsettargeting_geo_location_cities |
Adset targeting city location | Dimension | Cities defined by user for ad set targeting. A breakdown of the data in the ‘Targeting’ dimension. | adset_dimension |
adsettargeting_geo_location_countries |
Adset targeting country location | Dimension | Countries defined by user for ad set targeting. A breakdown of the data in the ‘Targeting’ dimension. | adset_dimension |
adsettargeting_geo_location_country_groups |
Adset targeting country groups | Dimension | The total count of adset targeting ry groups recorded during the reporting period. | adset_dimension |
adsettargeting_geo_location_type |
Adset targeting location type | Dimension | Location types defined by user for ad set targeting. A breakdown of the data in the ‘Targeting’ dimension. | adset_dimension |
bidamount |
Adset bid amount | Dimension | Unique identifier for the adset b amount in Meta Ads. | adset_dimension |
bidinfo |
Ad set bid info | Dimension | Unique identifier for the ad set b info in Meta Ads. | adset_dimension |
lifetime_min_spend_target |
Adset lifetime minimum spend target | Dimension | Lifetime minimum spend target for an ad set defined in your account currency. You must specify the lifetime budget at the ad campaign level. | adset_dimension |
lifetime_spend_cap |
Adset lifetime spend cap | Dimension | Daily spend cap of the ad set defined in your account currency. You must specify the daily budget in the campaign. | adset_dimension |
| all_dimension12 fields | ||||
action_type |
Action type | Dimension | Action type metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | all_dimension |
action_type_with_custom_labels |
Action type (with custom conv. IDs) | Dimension | The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn’t click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their ID number | all_dimension |
age_targeting |
Age targeting | Dimension | Demographic breakdown by age targeting. Used for audience analysis and targeting optimization. | all_dimension |
buying_type |
Buying type | Dimension | Buying type metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | all_dimension |
conversion_rate_ranking |
Conversion rate ranking | Dimension | The percentage of interactions that resulted in a conversion. Calculated as (conversions ÷ clicks or visits) × 100. | all_dimension |
created_time |
Created time | Dimension | Timestamp indicating when the event occurred. Used for time-series analysis and reporting. | all_dimension |
engagement_rate_ranking |
Engagement rate ranking | Dimension | Total engagement interactions including likes, comments, shares, and saves. Measures how actively users interact with your content. | all_dimension |
gender_targeting |
Gender targeting | Dimension | Demographic breakdown by gender targeting. Used for audience analysis and targeting optimization. | all_dimension |
objective |
Objective | Dimension | Objective metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | all_dimension |
place_page_name |
Place page name | Dimension | The display name of the place page as configured in Meta Ads. | all_dimension |
quality_ranking |
Quality ranking | Dimension | Quality or relevance score indicating how well your content matches audience expectations. Higher scores typically result in lower costs. | all_dimension |
updated_time |
Updated time | Dimension | Timestamp indicating when the event occurred. Used for time-series analysis and reporting. | all_dimension |
| breakdown34 fields | ||||
ad_format_asset |
Ad format asset | Dimension | Ad-level format asset. Ads are individual creative units shown to users. | breakdown |
age |
Age | Dimension | Age metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | breakdown |
body_asset_id |
Ad text ID | Dimension | Unique identifier for the ad text in Meta Ads. | breakdown |
body_asset_text |
Ad text | Dimension | Ad text metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | breakdown |
call_to_action_asset_id |
Call to action asset ID | Dimension | Unique identifier for the call to action asset in Meta Ads. | breakdown |
call_to_action_asset_name |
Call to action asset name | Dimension | The display name of the call to action asset as configured in Meta Ads. | breakdown |
country_code |
Country code | Dimension | Geographic dimension showing country code. Enables location-based performance analysis. | breakdown |
country_icon_image |
Country icon | Dimension | Geographic dimension showing country icon. Enables location-based performance analysis. | breakdown |
country_icon_url |
Country icon url | Dimension | Geographic dimension showing country icon url. Enables location-based performance analysis. | breakdown |
country_name |
Country name | Dimension | The display name of the country as configured in Meta Ads. | breakdown |
description_asset_id |
Description asset ID | Dimension | Unique identifier for the description asset in Meta Ads. | breakdown |
description_asset_text |
Description asset text | Dimension | Description asset text metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | breakdown |
device_platform |
Device platform | Dimension | Device type breakdown (mobile, desktop, tablet). Essential for understanding cross-device user behavior. | breakdown |
dma |
DMA (Designated Market Area) | Metric | DMA (Designated Market Area) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | breakdown |
gender |
Gender | Dimension | Gender metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | breakdown |
gender_icon_image |
Gender icon | Dimension | Demographic breakdown by gender icon. Used for audience analysis and targeting optimization. | breakdown |
gender_icon_url |
Gender icon url | Dimension | Demographic breakdown by gender icon url. Used for audience analysis and targeting optimization. | breakdown |
hourly_stats_aggregated_by_advertiser_time_zone |
Hourly stats aggregated by advertiser time zone | Metric | Timestamp or date value for hourly stats aggregated by advertiser time zone. Used for time-series analysis and filtering. | breakdown |
hourly_stats_aggregated_by_audience_time_zone |
Hourly stats aggregated by audience time zone | Metric | Timestamp or date value for hourly stats aggregated by audience time zone. Used for time-series analysis and filtering. | breakdown |
image_asset_hash |
Image asset hash | Metric | Image asset hash metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | breakdown |
image_asset_id |
Image asset ID | Dimension | ID for an image asset | breakdown |
image_asset_name |
Image asset name | Dimension | The display name of the image asset as configured in Meta Ads. | breakdown |
image_asset_url |
Image asset URL | Dimension | Image asset URL metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | breakdown |
impression_device |
Impression device | Metric | Device type breakdown (mobile, desktop, tablet). Essential for understanding cross-device user behavior. | breakdown |
impression_device_icon |
Impression device icon | Metric | Impression device icon metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | breakdown |
impression_device_icon_url |
Impression device icon url | Dimension | Impression device icon url metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | breakdown |
link_url_asset_id |
Link asset ID | Dimension | Unique identifier for the link asset in Meta Ads. | breakdown |
link_url_asset_website_url |
Link asset website URL | Dimension | Website URL for a link URL asset | breakdown |
place_page_id |
Place page ID | Dimension | Unique identifier for the place page in Meta Ads. | breakdown |
product_id |
Product ID | Dimension | Unique identifier for the product in Meta Ads. | breakdown |
publisher_platform |
Publisher platform | Metric | Platform or placement where ads were shown. Helps optimize delivery across different surfaces. | breakdown |
title_asset_id |
Title asset ID | Dimension | Unique identifier for the title asset in Meta Ads. | breakdown |
title_asset_text |
Title asset text | Dimension | Title asset text metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | breakdown |
video_asset |
Video asset | Metric | Unique identifier for the veo asset in Meta Ads. | breakdown |
| breakdown_dimension1 fields | ||||
platform_position |
Platform position | Dimension | Platform or placement where ads were shown. Helps optimize delivery across different surfaces. | breakdown_dimension |
| campaign_dimension14 fields | ||||
campaign_budget_remaining |
Campaign budget remaining | Dimension | Campaign-level budget remaining. Campaigns are the top level of the advertising hierarchy. | campaign_dimension |
campaign_configured_status |
Campaign configured status | Dimension | The current operational status indicating whether the item is active, paused, deleted, or in another state. | campaign_dimension |
campaign_daily_budget |
Campaign daily budget | Dimension | Campaign-level daily budget. Campaigns are the top level of the advertising hierarchy. | campaign_dimension |
campaign_edit_link |
Campaign edit link | Dimension | List of tags assigned to your campaign | campaign_dimension |
campaign_end_time |
Campaign end date & time | Dimension | Timestamp indicating when the campaign end & occurred. Used for time-series analysis and reporting. | campaign_dimension |
campaign_id |
Campaign ID | Dimension | Unique identifier for the campaign in Meta Ads. | campaign_dimension |
campaign_is_skadnetwork_attribution |
Is Campaign using SKAdNetwork | Dimension | Flag to indicate that the campaign will be using SKAdNetwork, which also means that it will only be targeting iOS 14.x and above. | campaign_dimension |
campaign_lifetime_budget |
Campaign lifetime budget | Dimension | Campaign-level lifetime budget. Campaigns are the top level of the advertising hierarchy. | campaign_dimension |
campaign_name |
Campaign name | Dimension | The display name of the campaign as configured in Meta Ads. | campaign_dimension |
campaign_spend_cap |
Campaign spending limit | Dimension | Campaign-level spending limit. Campaigns are the top level of the advertising hierarchy. | campaign_dimension |
campaign_start_time |
Campaign start date & time | Dimension | Timestamp indicating when the campaign start & occurred. Used for time-series analysis and reporting. | campaign_dimension |
start_time |
Campaign starts | Dimension | Campaign starting date set by the advertiser. | campaign_dimension |
status |
Campaign status | Dimension | Campaign status metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | campaign_dimension |
stop_time |
Campaign ends | Dimension | Campaign ending date set by the advertiser. | campaign_dimension |
| reach_estimate_dimension2 fields | ||||
reach_estimate_users_lower_bound |
Reach estimate: users lower bound | Dimension | Reach estimate: users lower bound metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | reach_estimate_dimension |
reach_estimate_users_upper_bound |
Reach estimate: users upper bound | Dimension | Reach estimate: users upper bound metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | reach_estimate_dimension |
| time13 fields | ||||
date |
Date | Dimension | Timestamp or date value for date. Used for time-series analysis and filtering. | time |
day |
Day of week (Mon – Sun) | Metric | Day of week (Mon – Sun) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | time |
month |
Month | Metric | Month metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | time |
quarter |
Quarter | Metric | Quarter metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | time |
week |
Week | Metric | Week metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | time |
week_iso |
Week (Mon-Sun) | Metric | Week (Mon-Sun) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | time |
year |
Year | Metric | Year metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | time |
year_month |
Month and year | Metric | Month and year metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | time |
year_of_week |
Year of week (Sun-Sat) | Metric | Year of week for US-style Sunday-Saturday weeks | time |
year_of_week_iso |
Year of week (Mon-Sun) | Metric | Year of week for ISO standard Monday-Sunday weeks | time |
year_quarter |
Quarter and year | Metric | Quarter and year metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | time |
year_week |
Week and year | Metric | Week and year metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | time |
year_week_iso |
Year & week (Mon-Sun) | Metric | Year & week (Mon-Sun) metric from Meta Ads. This field provides data for reporting and analysis in your marketing dashboards. | time |