30 fields
Field Name Label Type Description Group
Account8 fields
Biography biography Metric biography metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Account
acc_id Account Id Dimension Unique identifier for the account in Instagram Public Data. Account
acc_name Account name Dimension The display name of the account as configured in Instagram Public Data. Account
followers_count Followers count Metric Total number of Instagram users following the user. Account
follows_count Follows count Metric Total number of Instagram users the user follows. Account
media_count Media count Metric Total number of IG Media published on the user. Account
profile_picture_url Account picture URL Dimension The total count of ac picture url recorded during the reporting period. Account
website Website Metric Website metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Account
Hashtag1 fields
hashtag_id Hashtag Id Dimension Unique identifier for the hashtag in Instagram Public Data. Hashtag
Media20 fields
date Date Dimension Timestamp or date value for date. Used for time-series analysis and filtering. Media
day_of_week Day of week (Mon – Sun) Metric Day of week (Mon – Sun) metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
hour Hour of day Metric Hour of day metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
media_caption Media caption Metric Media caption metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
media_comments_count Media count of comments Metric Count of comments on the media. Includes replies on comments. Media
media_id Media Id Dimension Unique identifier for the media in Instagram Public Data. Media
media_like_count Media count of likes Metric Count of likes on the media, including replies on comments. Media
media_permalink Media permalink Metric Media permalink metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
media_picture Media picture Metric Media picture metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
media_product_type Media product type Dimension Surface where the media is published. Can be AD, FEED, or STORY. Media
media_timestamp Media creation date Metric Timestamp or date value for media creation date. Used for time-series analysis and filtering. Media
media_type Media type Dimension Media type. Can be CAROUSEL_ALBUM,IMAGE, or VIDEO. Media
media_url Media URL Dimension Media URL metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
month Month Metric Month metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
quarter Quarter Metric Quarter metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
week Week Metric Week metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
year Year Metric Year metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
year_month Month and year Metric Month and year metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
year_quarter Quarter and year Metric Quarter and year metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
year_week Week and year Metric Week and year metric from Instagram Public Data. This field provides data for reporting and analysis in your marketing dashboards. Media
account1 fields
profile_picture Account picture Metric The total count of ac picture recorded during the reporting period. account