Microsoft Ads
Google Data Studio
Connect your Microsoft Ads data to Google Data Studio (formerly Looker Studio) for free. Analyse Impressions, Clicks, Conversions, and ROAS, with +403 fields, native Microsoft Ads connection to Data Studio without Google Sheets workarounds, pre-built templates, and multi-account support, and every Microsoft Ads account field.
Free forever plan · No credit card
Start reporting faster with pre-built dashboards. No setup required — just authenticate and load your data.
Porter is a no-code marketing data warehouse built for Microsoft Ads reporting. Other connectors stop at pipes — Porter also handles storage, blending, and destinations.
| Feature | Porter No-code marketing data warehouse |
Others Connectors & ETL |
|---|---|---|
| Storage | Direct cloud sync — no sheet size limits, no manual copy-paste, no broken formulas | Google Sheets workarounds that break with large datasets and require manual refreshes |
| Data syncing | Live automated refresh on a schedule you control — hourly, daily, or on-demand | Static CSV dumps or daily manual refreshes via third-party scripts |
| Attribution | Blend Microsoft Ads with Google Ads, Meta, LinkedIn, and more in the same Data Studio dashboard | Disconnected channel silos — Microsoft Ads in one file, Google Ads in another |
| Data blending | Native blending across 100+ connectors — join Microsoft Ads with Salesforce, HubSpot, or BigQuery tables without code | VLOOKUP hell across multiple Sheets tabs to join campaign data with CRM or revenue data |
| Destinations | One subscription sends data to Data Studio, Google Sheets, Claude, and BigQuery simultaneously | Single destination lock-in — either Data Studio OR Sheets, never both without rebuilding |
That is what makes the Porter Metrics Data Studio connector for Microsoft Ads better.
Every native field from the Microsoft Advertising API — campaigns, ad groups, keywords, audiences, devices, and more — ready to query in Data Studio.
Connect multiple Microsoft Ads accounts under one Porter subscription and report across all of them in a single dashboard.
Built-in computed fields for ROAS, CPA, CTR, and Conversion Rate — no manual spreadsheet formulas required.
Pull Search Query, Keyword Status, Match Type, and Average Position to optimize your Microsoft Search campaigns directly in Data Studio.
One-click secure login with your Microsoft Advertising credentials — no API keys or developer setup needed.
Set your dashboards to refresh automatically so stakeholders always see current spend, conversions, and ROAS.
Combine Microsoft Ads data with Google Ads, Meta, LinkedIn, and other paid media channels for unified PPC reporting.
Add the connector from the Data Studio gallery, authenticate, and build — no engineering resources or SQL required.
LOVED BY 1,500+ MARKETERS
Search for Porter Metrics in the Data Studio connector gallery and add the Microsoft Ads connector to your report.
Sign in with your Microsoft Advertising credentials via OAuth to grant Porter secure read-only access.
Choose from 403 fields across 17 categories — campaigns, keywords, conversions, visibility — and set your reporting window.
Start from a pre-built dashboard layout or drag-and-drop your own charts using native Microsoft Ads fields.
Publish your dashboard to stakeholders and enable auto-refresh so reports stay current without manual exports.
Full tutorial: How to connect Microsoft Ads to Data Studio →
Query every dimension and metric available in the Microsoft Advertising API — organized into 17 categories for faster dashboard building.
Access every dimension and metric from the Microsoft Advertising API — no field left behind.
Field names match Microsoft Ads Manager so your team recognizes them instantly.
Break down by campaign, ad group, keyword, device, geography, and more.
Normalize and combine Microsoft Ads with Google Ads, Meta, LinkedIn, and other PPC data.
Keep dashboards current with automated hourly or daily data updates.
Report across all your Microsoft Ads accounts in one unified dashboard.
Porter supports 15+ data sources and 10+ destinations. Mix and match in one subscription, no extra seats or hidden per-destination fees.
Most setups work on the first try. If they don’t, here are the six issues we see most often.
| Issue | Solution |
|---|---|
| Does Microsoft offer a native Data Studio connector? | No — Microsoft does not provide a native Data Studio connector. Use Porter’s certified connector to pull Microsoft Ads data directly without Google Sheets workarounds. |
| My Google Sheets workaround keeps timing out on large accounts | Sheets has a 5 million cell limit and slow API quotas. Porter streams data directly to Data Studio’s cache — no sheet size limits, no timeout errors. |
| I connected my account but no data is showing in the report | Verify that the Microsoft Advertising account has active campaigns with spend. Empty or paused accounts return zero rows. Also check that your date range includes activity. |
| How do I report on multiple Microsoft Ads accounts in one dashboard? | Add the Porter Microsoft Ads connector multiple times — once per account — and blend the data sources in Data Studio, or use Porter’s multi-account aggregation if available on your plan. |
| My refresh schedule is failing or returning stale data | Check that your Microsoft Advertising OAuth token is still valid. Re-authenticate in the connector settings if you changed passwords or if the token expired. |
| Metrics in Data Studio do not match the Microsoft Ads UI exactly | API reporting often uses a different attribution window or timezone than the UI. Confirm your connector’s date and timezone settings, and verify whether the UI is showing converted clicks versus conversions. |
Microsoft Ads accounts
Billed annually · $12.5/account
Unlimited 14-day free trial + Free forever plan
Join 1,600+ marketers and agencies reporting Microsoft Ads in Data Studio with Porter.
