Reports
Analytics
- Top videos: ranked by Video Views, Video Reach, Video Shares and Video Favorites, with caption and length next to each.
- Retention, second by second: Video View Retention % by Video Seconds Timeline shows the exact second viewers leave.
- Watch time: Video Average Time Watched and Video Full Watched Rate for every post.
- Videos that grow the account: Video New Followers and Video Profile Views per video.
- Where views come from: For You, Follow, Search, Sound and your profile for each video, plus viewer countries and gender.
Every metric and dimension is in the TikTok Insights fields list. For a ready-made view, open the free TikTok dashboard template.
Posting
- Photo carousels: 1–35 images with a caption and the privacy level you pick, as a post or a draft.
Comments
- Hide or unhide: spam and off-topic comments from anyone, without deleting the thread.
What stays in the TikTok app
- DMs and LIVE: you answer messages and go live in TikTok as usual.
- Ads: paid campaigns go through the TikTok Ads MCP.



