Google Business Profile MCP: No-Code SetupA Google Business Profile MCP server lets an AI assistant like Claude or ChatGPT read and manage your Business Profile locations through the Model Context Protocol (MCP). You ask in plain language, and the assistant calls Google’s Business Profile APIs for views, calls, direction requests, reviews, posts and listing details.
https://mcp.portermetrics.com/mcp into Claude, ChatGPT or Cursor and sign in with Google. Full stepsAsk which branch got the most calls last month, then answer its new reviews in the same chat.
Demo data, from a fictional coffee chain. Prompt: “Rank my locations by Phone calls and Directions requests for the 30 days ending 4 days ago, and list the reviews still waiting for a reply.”
| Location | Phone calls | Directions requests | Website clicks | Unanswered reviews |
|---|---|---|---|---|
| Copperline Coffee · Downtown | 412 | 1,286 | 538 | 0 |
| Copperline Coffee · Riverside | 297 | 941 | 402 | 2 |
| Copperline Coffee · Airport | 118 | 1,544 | 121 | 5 |
Claude’s summary: Airport gets the most direction requests but the fewest calls and website clicks, and it has 5 reviews without a reply, the oldest from 9 days ago. Here’s a draft reply to the 2-star review about wait times. Say “post it” and I’ll reply, or tell me what to change.
One server, every location: Porter connects Google Business Profile to the AI clients, fields and workflows local marketers already use. The same server URL works in Claude, ChatGPT and any MCP client that supports remote servers. Each location connects as its own account, so a chain with 40 branches answers as 40 locations in one table.
Only one AI app?
Views: Total impressions · Impressions on mobile search · Impressions on desktop search · Impressions on mobile maps · Impressions on desktop maps
Actions: Phone calls · Directions requests · Website clicks · Bookings
Reviews: Total reviews · Total average review rating · Average review rating · Total reviews time frame · Review Time to Respond (Hours) · Review Time to Respond (Days)
Posts and media: Total local posts · Media count
Porter has 145 ready-made Google Business Profile fields, 23 metrics and 122 dimensions. Each one is in the Google Business Profile fields list.
Locations: Location name · Store code · Locality · Postal code · Region code · Category name · Primary phone · Website URL · Google maps URL
Reviews: Review star rating · Review comment · Reviewer name
Posts: Local post type · Local post state · Local post action type · Local post offer coupon code
Time: Date · Week · Month · Quarter · Year · Day of week (Mon - Sun)
Read actions: locations and their details (location_list, location_get) · daily performance (insights_get) · reviews and posts (review_list, post_list) · categories and attributes (category_search, attribute_list)
Write actions (each asks you first): reply to a review (review_reply) · create and edit posts (post_create, post_update) · upload photos and videos (media_create) · update the description, website and phone (location_update)
Remove actions (permanent, each asks you first): post_delete. A posted reply and a published post go live at once, so Claude shows you the text first.
Not available: opening hours, special hours, new locations and verification stay in Business Profile.
Freshness: performance metrics run 3 to 4 days behind, so end your date range a few days ago.
Pair Business Profile with the Google Search Console MCP, the Google Analytics MCP or the Google Ads MCP. One Porter connection covers all of them, or see every MCP server.
The same Google Business Profile connection also sends data to Data Studio (formerly Looker Studio), BigQuery and Google Sheets, at no extra cost.
Profile views and actions arrive 3 to 4 days late, so the latest days read 0 until Google publishes them. Reviews and replies show up as soon as they’re posted. Google allows 10 edits a minute per profile (Business Profile API usage limits), so Claude works through many locations in batches.
Porter’s Google Business Profile MCP signs in with Google, reaches only the locations your account owns or manages, and asks before anything goes public. Reading views, calls and reviews changes nothing. Replies, posts, photos and listing edits are separate actions, and each one waits for your yes in the chat.
Views, calls, reviews and listing details are reads. Asking about them leaves every profile exactly as you set it.
Claude shows you the reply text, the post, the photo or the new phone number first. Porter sends it to Google only after you approve.
A reply appears under the customer’s review once Google approves it, and a post goes live when it’s sent. Google’s guide to managing customer reviews explains how replies are checked, and how owners edit or delete them later in Business Profile.
Porter works on the locations where your Google account is an owner or a manager. Managers reply to reviews and edit posts, and only owners add or remove users, as Google’s guide to Business Profile owners and managers explains.
Porter connects with Google’s own sign-in. On the consent screen, tick the Business Profile permission so Porter can read and, with your approval, edit your locations.
Disconnect a location in Porter, or remove Porter’s access from your Google account, and that access ends. You can reconnect later and pick the locations again.
Paste this server URL into your AI app, then sign in with Google:
First, create a free Porter account and connect Google Business Profile: Create → pick your AI app as the destination → Google Business Profile → sign in with Google → tick the Business Profile permission → select your locations.
Before you connect: the profile must be verified, since Google shows performance only for verified profiles, and your Google account must be an owner or manager of each location.
Porter and paste https://mcp.portermetrics.com/mcp.On Team and Enterprise plans, an owner adds the connector first. Anthropic’s custom connector guide covers the same steps.
ChatGPT has two routes to the same data. The Porter Metrics app in ChatGPT’s app directory works on any plan with apps. The Porter MCP gets every new tool the day Porter ships it, on Business, Enterprise and Edu workspaces.
Porter Metrics app: in ChatGPT, open Apps, search “Porter Metrics”, click Connect and sign in with the Google account you use in Porter.
Porter MCP:
Porter and paste https://mcp.portermetrics.com/mcp under Connection.Pro accounts can add it with read access only, per OpenAI’s custom MCP server guide.
Pick your coding agent. Each one uses the same server URL and a Google sign-in, so no API key or credentials file sits in a config.
/plugin marketplace add portermetrics/porter
/plugin install porter-metrics@portermetricsclaude mcp add --transport http porter https://mcp.portermetrics.com/mcp/mcp shows porter as connected. Ask: “Which Google Business Profile accounts can you see?”mcp.json.{
"mcpServers": {
"porter": { "url": "https://mcp.portermetrics.com/mcp" }
}
}Ctrl/Cmd+Shift+P) and run MCP: Add Server → HTTP.https://mcp.portermetrics.com/mcp, name it porter and choose Global. Or add it to .vscode/mcp.json:{
"servers": {
"porter": { "type": "http", "url": "https://mcp.portermetrics.com/mcp" }
}
}codex mcp add porter --url https://mcp.portermetrics.com/mcpcodex mcp login portercodex mcp list shows porter as logged in. Start codex. Ask: “Which Google Business Profile accounts can you see?”The same URL works in Windsurf, Cline, Zed and any client that supports remote MCP servers over HTTP.
Porter’s skill teaches Claude which Porter tools to call for each local marketing task, so answers need fewer retries. In claude.ai, download https://mcp.portermetrics.com/skill.zip and upload it in Settings → Capabilities → Skills. In Claude Code, Porter’s plugin adds it for you, and other agents can run npx skills add portermetrics/porter.
Paste this into a new chat. It only reads data.
Use Porter only. List my Google Business Profile locations with Location name and Locality. Then show Phone calls, Directions requests and Website clicks per location for the 30 days ending 4 days ago. Say so if a location returns no data.→TutorialHow to connect Google Business Profile to Claude→TutorialHow to connect Google Business Profile to ChatGPTThe short adds Porter to Claude, signs in with Google and asks the first question.
Copy a prompt into Claude or ChatGPT, then change the dates or locations to fit your account. Every reply, post or edit waits for your approval.
The research skills that blend sources need Google Analytics or Google Ads connected in Porter first. The competitor skill reads public listings and needs no extra account.
Local marketers who answer for many locations get the most from Porter’s Business Profile MCP. Local SEO agencies, multi-location brand marketers, small-business founders and marketing analysts use it to turn a profile question into a ranked report, a reply draft or an approved post in one chat.
Your client isn’t asking about impressions. They’re asking why the new branch isn’t getting calls.
You want public place details, like any business’s address or the route time between two places. Google’s Maps Grounding Lite MCP covers that job well, and it runs next to Porter in the same Claude account.
Google has no Business Profile MCP server today. Its closest server for local work, Maps Grounding Lite, answers questions about public places. Porter connects to the locations you own or manage, so you get their views, calls, reviews and posts, plus the changes you approve.
Google’s Maps server tells your AI where places are. Porter’s MCP tells it how your locations are doing, and lets it answer their reviews.
Both are hosted and both work in Claude. Here is where they part.
| Porter | Google Maps Grounding Lite | |
|---|---|---|
| Same chat, different job | ||
| What it reaches | The Business Profile locations you own or manage | Public place details, like address or route time |
| Views, calls and directions | Day by day, per location | — |
| Reviews | Read every review, reply after you approve | — |
| Posts, photos and listing edits | After you approve | — |
| Works in | Claude, ChatGPT, any remote MCP client | Claude and other MCP clients |
| Only one side | ||
| Other channels | 30+ data sources: Search Console, GA4, Google Ads and more | — |
| Live dashboards at their own link | Yes | — |
| Scheduled reports by email | Yes | — |
| Data Studio, Google Sheets, BigQuery | Yes | — |
| Skills: whole local tasks, already written | Yes | — |
Google’s column follows Google Cloud’s list of supported MCP products (as of November 2026).
Use Google’s Maps server for public place lookups. Everything under Only one side is what happens when the job is reporting on your own locations across channels.
Hosted Business Profile MCPs such as Two Minute Reports, Windsor.ai, Pipedream and Zapier also skip the Google Cloud setup. Porter is built for teams that report on and run many locations and channels:
One prompt ranks all your locations and clients, not one profile per setup.
GA4, Google Tag Manager, Search Console and Google Ads, blended in one answer.
Map pack rankings, competitor ratings and reviews, and the questions customers post.
Live dashboards, scheduled email reports, and the same data in Data Studio, BigQuery and Google Sheets.
Every reply, post and listing edit shown first.
A remote MCP URL, plus an approved app in ChatGPT’s app directory.
The Google Business Profile MCP is included in every Porter plan, the free-forever plan too. Reporting is billed per connected account, and every 10 Business Profile locations count as one account.
Reporting price for connected accounts, in USD. AI chats, queries and dashboards are unlimited. Annual billing is 10 months for 12.
The more accounts you connect, the lower the price per account. See the full calculator on Porter pricing.
No. Google publishes MCP servers for products like BigQuery and Maps Grounding Lite, and its list of supported MCP products has no Business Profile server as of November 2026. Porter's Google Business Profile MCP at https://mcp.portermetrics.com/mcp is hosted and connects every location you own or manage.
Yes, a few community servers, such as one for review replies. Each needs your own Google Cloud project, OAuth credentials and Business Profile API approval from Google. Porter's is hosted, so there's nothing to install or apply for.
Porter's Google Business Profile MCP server URL is https://mcp.portermetrics.com/mcp. Paste it into Claude, ChatGPT or another AI client as a custom connector, then sign in with Google. The same URL also reaches your other Porter sources, so Search Console or GA4 answer in the same chat.
Porter's Google Business Profile MCP is included in every Porter plan, the free-forever plan too. The free plan covers unlimited connected accounts, up to 30 days of history, 15 days in AI chats and 100 automation credits a month. Paid Reporting starts at $12.50 a month per data source account, billed annually, and the 14-day trial needs no card.
Yes. Claude reads each review, drafts a reply and posts it after you approve the text. Google checks every reply before it shows under the review, usually within 10 minutes. You can edit or delete a reply later in Business Profile as usual.
Porter updates the description, website and phone number of a location after you approve the change. Opening hours and special hours you change in Business Profile as usual. Claude still reads your current hours, so it can tell you which locations show different ones.
Yes. Each location connects as its own account, and every location your Google account owns or manages answers in the same chat. Ask about one branch, or have Claude rank all of them in one table. Agencies connect each client's Google sign-in the same way.
The Performance tab's Views add up Porter's four impression fields, so compare against Total impressions. The latest 3 to 4 days read 0 until Google publishes them, so end your range a few days ago. Total reviews and Total average review rating are all-time, while the time-frame fields follow your dates.
Reconnect Google Business Profile in Porter and tick the Business Profile box on the consent screen. Then check that the profile is verified and your Google account is an owner or manager of that location. Website admin rights or access to other Google products don't count.
Drop that field and ask for profile views, calls or reviews instead. Photo views, Conversations and Food orders read 0, and Followers doesn't return data through Google's API today. Bookings read 0 without a booking partner, and an empty phone or website was never filled in on the listing.
Connect Google Business Profile to Claude or ChatGPT and start with location rankings, review checks and replies that wait for your approval.
Start free: unlimited connected accounts, no credit card. Or take the 14-day trial with everything unlimited.
