Amazon Seller Central connector for Claude

Use Porter’s Amazon Seller Central connector for Claude to track Total Sales, top ASINs, FBA inventory and late FBM orders, then fix the listings you approve.

  • Build the weekly sales report, with takeaways written
  • Find the FBA products that will run out first
  • Flag FBM orders that might ship late
  • Compare Amazon and Shopify sales by week
Connect Seller Central to Claude free See the 3 steps
G2★★★★★Rated 4.6/5 on G2 (288 reviews, October 2026)

By Porter Metrics team · Last updated October 19, 2026

ClaudePorter connected
For my Seller Central account, show Total Sales, Order Count and Unit Count by date for the last 14 days.
Porter / Amazon Seller Central / Trailgear Demo✓ 4 rows
Oct 10 was the best day ($4,880 from 96 orders). Weekend sales run about 20% above weekdays.
DateTotal salesOrdersUnits
Oct 7$3,91078104
Oct 8$3,6407195
Oct 9$4,12082113
Oct 10$4,88096131
Demo data, Trailgear Demo account
133 Seller Central fields
01Setup

How to connect Amazon Seller Central to Claude

Porter’s Amazon Seller Central connector for Claude takes 3 steps, with no code and no SP-API registration. Approve Porter in Seller Central, add Porter’s MCP URL to Claude as a custom connector, then sign in and ask. If you want screenshots, Claude Code or other routes, see the step-by-step Seller Central to Claude tutorial. MCP (Model Context Protocol) is the open standard Claude uses to connect to tools like Porter.

What you need first

  • Before you start, you need a Seller Central login that can authorize apps for the account, a free Porter account and any Claude plan. Each marketplace you sell in also connects as its own account.
  • Custom connectors work in Claude, Cowork and Claude Desktop on Free, Pro, Max, Team and Enterprise plans. Free, though, allows 1 custom connector (Anthropic’s guide to custom connectors in Claude). Claude Code users also follow the same Porter tutorial.
  • Works in Claude.ai, Claude Desktop, Cowork and Claude Code, with any Claude model, from Opus to Sonnet and Haiku.

  1. Step 1: Connect Seller Central in Porter

    Sign up free at Porter, pick Amazon Seller as the source and sign in with Amazon, then approve Porter on Amazon’s consent screen (Amazon’s guide to authorizing Selling Partner API apps). After that, pick Claude as the destination.

  2. Step 2: Add the Seller Central connector to Claude

    Open Claude’s Customize menu, go to Connectors, pick + Add, then Add custom connector. Then name it Porter Metrics and paste this URL:

    MCP URL
    https://mcp.portermetrics.com/mcp

  3. Step 3: Ask Claude about Seller Central

    Sign in with your Porter account, then try this prompt:

    Prompt
    For my Seller Central account, show Total Sales, Order Count and Unit Count by Date for the last 14 days.

    Want to add another Seller Central account later? If so, just ask Claude. It then gives you a Porter link to finish the Amazon sign-in.

Guides and videos

app.portermetrics.com / create
Amazon Seller Central page asking you to authorize Porter Metrics
First, sign in to Seller Central and authorize Porter Metrics.
Porter's Select accounts window listing Amazon marketplaces such as Amazon.com and Amazon.ca
Then pick the marketplaces Claude can read and save.
Claude's Add custom connector window with the name Porter Metrics and Porter's MCP URL filled in
Then, in Claude, add a custom connector with Porter's MCP URL.
Porter's Application Access Request screen asking you to let Claude use the Porter MCP server
When Claude asks, sign in to Porter and select Allow Access.
Porter Metrics listed as a connected connector in Claude with its read-only tools
After that, Porter shows as connected, so you can ask your first question.
If you prefer video, watch the whole Amazon Seller Central to Claude setup (1:52, no sound).
Interactive walkthrough, so you can click along here
02Use cases and prompts

What you can ask Claude

Each use case comes with a prompt to copy, the fields it uses from the Amazon Seller fields list and who it’s for. Prompts cover one seller account at a time, because each marketplace connects as its own account.

Can Claude write my weekly Seller Central sales report?

The problemMonday’s client update means opening Business Reports, setting last week’s dates, then doing it all again for the week before.

What Claude doesClaude puts last full week next to the week before: Total Sales, orders, units and order items by day. It names the best and worst day, works out the average price per unit, then ends with 3 takeaways for the client.

What you getYour update starts from one table with the takeaways already written instead of 2 date ranges copied out of Seller Central.

Prompt
Build my weekly Amazon report for the last full week vs the week before: Total Sales, Order Count, Unit Count and Order Item Count by Date, with % change for each. Work out the average price per unit as Total Sales ÷ Unit Count. Name the best and worst day and finish with 3 bullets: what grew, what dropped, what to check.
Then ask
Prompt
For the same two weeks, show how many orders were FBA (AFN) vs FBM (MFN), Prime and business orders.

For: Amazon brand owners · Amazon agencies (one report per client account) · e-commerce marketers

Fields used: Total SalesOrder CountUnit CountOrder Item CountDateAmazon Order IdFulfillment ChannelIs PrimeIs Business OrderPurchase Date

Can Claude find my top ASINs this month?

The problemYou check your bestseller every day. But the ASIN that quietly slowed down only shows up when someone compares this month’s order export with last month’s.

What Claude doesClaude ranks your ASINs and SKUs by Quantity Ordered for the month, including Title and Item Price. Then it lists the products that fell most against the month before.

What you getYou see what to restock, promote or rework before the month closes, without matching SKUs across 2 files.

Prompt
For the last full month and the month before, rank ASIN and Seller SKU by Quantity Ordered with Title and Item Price. Show the top 15 and the 5 products with the biggest drop in Quantity Ordered.

For: Amazon brand owners · e-commerce managers · Amazon agencies

Fields used: ASINSeller SKUTitleQuantity OrderedItem PriceMonth and year

Can Claude tell which FBA products will run out first?

The problemA top SKU runs out in FBA, and the shipment you rush out still has to be checked in before it can sell again.

What Claude doesClaude reads fulfillable, inbound and reserved units per SKU and compares them with units ordered in the last 30 days. Then it lists every SKU with fewer than 21 days of cover, lowest first.

What you getYou plan the next shipment to Amazon from sales pace rather than from eyeballing a stock count.

Prompt
From my FBA inventory, list Seller SKU, Product Name, Fulfillable Quantity, Inbound Shipped Quantity, Inbound Receiving Quantity and Total Reserved Quantity. Then get Quantity Ordered by Seller SKU and Date for the last 30 days. Work out days of cover as Fulfillable Quantity ÷ average daily Quantity Ordered and list every SKU under 21 days, lowest first.

For: e-commerce managers · Amazon brand owners · Amazon agencies

Fields used: Seller SKUProduct NameFulfillable QuantityInbound Shipped QuantityInbound Receiving QuantityTotal Reserved QuantityQuantity OrderedDate

Can Claude show how much of my FBA stock is unsellable?

The problemUnfulfillable units sit in Amazon’s warehouses for months, and nobody looks at them until the removal list becomes its own project.

What Claude doesClaude sorts SKUs by Total Unfulfillable Quantity, then splits each one into customer, warehouse, carrier and distributor damage, plus defective and expired units.

What you getYou know which SKUs to pull or raise with Amazon first, as well as which kind of damage keeps growing.

Prompt
List my top 15 Seller SKUs by Total Unfulfillable Quantity with Product Name, and split each into Customer Damaged Quantity, Warehouse Damaged Quantity, Carrier Damaged Quantity, Distributor Damaged Quantity, Defective Quantity and Expired Quantity.

For: e-commerce managers · Amazon brand owners

Fields used: Seller SKUProduct NameTotal Unfulfillable QuantityCustomer Damaged QuantityWarehouse Damaged QuantityCarrier Damaged QuantityDistributor Damaged QuantityDefective QuantityExpired Quantity

Can Claude flag FBM orders that might ship late?

The problemAfter a busy weekend, a few merchant-fulfilled orders sit unshipped, so the late shipment hits your account health before anyone spots it.

What Claude doesClaude lists merchant-fulfilled orders that are still unshipped and due within 48 hours, with items shipped, items unshipped and the Prime flag. Then you ship the riskiest ones first.

What you getThe day’s packing starts with the orders closest to their deadline instead of a scroll through Manage Orders.

Prompt
List orders from the last 7 days where Fulfillment Channel is MFN, Order Status is Unshipped or PartiallyShipped and Latest Ship Date is within the next 48 hours. Show Amazon Order Id, Purchase Date, Latest Ship Date, Number Of Items Unshipped, Number Of Items Shipped and Is Prime, sorted by Latest Ship Date, with hours left.

For: store owners · e-commerce managers

Fields used: Amazon Order IdFulfillment ChannelOrder StatusPurchase DateLatest Ship DateNumber Of Items UnshippedNumber Of Items ShippedIs Prime

Can Claude compare my prices with other offers?

The problemA rival seller undercuts you on your best ASIN, but you only find out days later from a slow sales week.

What Claude doesClaude looks up competitive landed price, listing price and shipping, as well as each ASIN’s catalog sales rank. It then sets them next to the Item Price on your recent orders. Each lookup covers up to 20 ASINs, so ask about a bigger catalog in batches of 20.

What you getYou can tell whether a price gap or a drop in sales rank explains a slow week before you change a price.

Prompt
Get competitive pricing for these ASINs: B0XXXXXXX1, B0XXXXXXX2, B0XXXXXXX3. Show landed price, listing price and shipping for each, plus the sales rank from the catalog, next to the Item Price on my orders from the last 14 days.

For: Amazon brand owners · e-commerce managers · Amazon agencies

Fields used: Item PriceASINDate
Actions: pricing_get (up to 20 ASINs) · catalog_get

Can Claude fix a listing title or bullet points for me?

The problemYour listing title still reads like the supplier’s spec sheet, and every rewrite means another trip through the Seller Central listing editor.

What Claude doesClaude reads the listing’s status, including the attributes its product type requires. Then it drafts a new title and bullet points as an exact change for you to check. Listing changes are permanent, so Claude shows the exact change first.

What you getYou rewrite it in the same chat where you spotted the weak listing, while the draft sits next to the current copy.

Prompt
For SKU ABC-123, show the listing status and the attributes its product type requires. Draft a new title and 5 bullet points from the current ones. Show me the exact change before you send it.

For: e-commerce managers · Amazon agencies · Amazon brand owners

Actions: producttype_get · listing_patch · listing_put · listing_delete

Can Claude compare my Amazon and Shopify sales?

The problemAmazon and your own store each report their own week, so working out which channel drives growth ends in separate exports and a pivot table.

What Claude doesIs your Shopify store also connected in Porter? Then Claude puts Amazon Total Sales, orders and units next to Shopify Net Sales and Orders by week. You see which channel grew, and then where to send stock.

What you getYou then make stock and promotion calls from one weekly view of both channels.

Prompt
For the last 8 full weeks, show Amazon Total Sales, Order Count and Unit Count by Week next to Shopify Net Sales and Orders. Add each channel's share of combined sales and flag weeks where one channel moved more than 20%.

For: DTC marketers · e-commerce managers · Amazon agencies

Fields used: Total SalesOrder CountUnit CountWeekNet SalesOrders
03Why Porter

Why Porter for Amazon Seller Central in Claude

Porter fits when you want several seller accounts, Amazon.ca and Amazon.com.mx, or other sources in the same chat. If you only sell in Amazon’s US stores and want Seller Assistant’s recommendations inside Claude, the Amazon Selling Partner connector (Claude’s directory listing for Amazon Selling Partner), in beta, is the shorter path (Amazon’s Selling Partner plugin announcement). For ad data, Amazon runs a separate Amazon Ads MCP Server for Amazon Ads partners with API credentials.

✓

One URL, nothing to host

Approve Porter in Seller Central and paste one MCP URL in Claude. Amazon’s Local MCP for SP-API, by contrast, needs your own registered SP-API app credentials.

⊞

Every seller account and marketplace

Each seller and marketplace pair is one account in Porter, from Amazon.com to Amazon.ca and Amazon.com.mx. Claude queries each one, then combines the answers in one table, a row per client or store.

⚙

Amazon next to Shopify and GA4

Ask about Amazon Total Sales next to Shopify, WooCommerce, GA4 and Klaviyo through the same MCP URL, so you see which channel grows and where to send stock.

Aa

Changes only after you approve

Claude drafts listing titles, bullet points and attributes, shows you the exact change and asks before Porter sends it to Amazon. Analytics and reporting leave your account exactly as you set it.

↻

133 ready-made fields

Claude gets named fields for daily sales, orders, order items, FBA inventory and listings, plus actions for competitive prices, catalog sales ranks and Amazon reports.

✓

One connection, every destination

One Seller Central account connected in Porter also feeds ChatGPT, Google Sheets, BigQuery and Data Studio, including Amazon Seller Central dashboard templates, with no second charge.

⊞

Two years of sales history

Amazon’s sales metrics reach 2 years back, and Porter returned that full window in tests. On paid plans, Claude compares daily sales, orders and units with the same weeks last year in one answer.

⚙

Live dashboards, not only chat answers

Ask Claude for a dashboard and Porter’s AI dashboards publish it at its own link, synced automatically and ready to share. Official MCP servers answer inside the chat and stop there.

04Dashboard

Dashboard template

Start from a ready-made Amazon Seller Central template, or ask Claude to build a live one with AI dashboards.

AI dashboards

Build a live Amazon Seller Central dashboard from the chat

Describe the dashboard in one sentence and Porter builds it. A client-ready dashboard in minutes, with no chart dragging and no BI tool to learn. Ask Claude:

Prompt
Build a live Amazon Seller Central dashboard for my account with the last 30 days, the main KPIs and a weekly trend.
Live URLEach dashboard at its own link: no login, no app, no download
Auto-syncFresh Amazon Seller Central data, nobody re-exports each period
Scheduled deliveryEmail or PDF sends on a set day
White labelYour logo and branding for clients
Sharing permissionsView or edit access per person

Or start from a template

→Amazon Seller Central dashboard templates ↗Ready-made layouts for Amazon Seller CentralDashboard templates for every source ↗Ads, social, SEO, ecommerce and CRMPorter's template gallery ↗Every Porter template in one place
05Pricing

Pricing

You can start free, since Porter’s Amazon Seller Central connector for Claude comes with every plan. Use the calculator for your number of accounts, or see Porter pricing for every plan.

What you get

  • Free plan: never expires, with unlimited connected accounts and the last 15 days of data in Claude (30 days in Data Studio and Sheets)
  • Reporting: from $12.50 per account a month billed annually, or $15 month to month for one account
  • Billing: each seller and marketplace pair counts as one account, with volume discounts and no per-seat fee
  • Changes: 1 AI credit per completed change; failed tasks are free, and the Free plan includes 100 credits a month
  • Trial: 14 days of full access, no card

See full pricing and plans

Price calculator

$33.33/mo$6.67 per account

An account is one ad account, Stripe account, store, page or GA4 property. The Free plan never expires and has unlimited accounts, with the last 15 days of data in AI chats.

Start free
06Data and actions

Amazon Seller Central data and actions in Claude

Through the Amazon Seller Central connector, Claude works with 133 fields: daily sales, orders, order items, FBA inventory and listings. Actions also add competitive price lookups, catalog items with sales ranks, Amazon reports and listing changes. Finally, labels and IDs for each field are in the full list of Amazon Seller fields.

The 12 Seller Central fields Claude uses most

In Fulfillment Channel, AFN means FBA, while MFN means merchant-fulfilled.

FieldWhat it's for
Total SalestotalSalesProduct sales per day
Order CountorderCountOrders per day
Unit CountunitCountUnits ordered per day
ASIN · Seller SKU · TitleASIN · SellerSKU · TitleProduct-level rows (with a date)
Quantity OrderedQuantityOrderedUnits per product
Item PriceItemPricePrice per item on each order line
Order Status · Fulfillment ChannelOrderStatus · FulfillmentChannelOrder lists, FBA vs FBM
Latest Ship DateLatestShipDateLate-shipment checks
Is Prime · Is Business OrderIsPrime · IsBusinessOrderOrder mix
Fulfillable QuantityfulfillableQuantityFBA stock ready to sell
Total Unfulfillable QuantitytotalUnfulfillableQuantityUnsellable FBA stock
Listing Item Statuslisting_item_statusCatalog health

Can Claude change my Seller Central listings?

Yes. Claude can create a listing or fully replace one, change single attributes like the title or bullet points, as well as delete a listing.

It also reads orders, FBA inventory, competitive prices, catalog items and Amazon reports. Prices, order confirmations and FBA shipments stay in Seller Central, where you handle them as usual.

How far back can Claude read Seller Central data?

Amazon's sales metrics reach 2 years back (Amazon's sales metrics window). In Porter's tests, though, orders and order items reached a year back. FBA inventory and listings, meanwhile, show today's state.

The Free plan covers the last 15 days in Claude (30 days in Data Studio and Sheets).

Why is each marketplace a separate account?

Amazon authorizes each seller and marketplace pair, so Porter shows Amazon.com, Amazon.ca and Amazon.com.mx as separate accounts, each with its own marketplace ID (Amazon's marketplace IDs). Non-Amazon channels for the same seller also show up as separate accounts.

Claude queries the accounts one by one, then combines the answers into one table, a row per marketplace.

Product stats

WhatAmazon Seller Central connector
Fields133 across daily sales, orders, order items, FBA inventory and listings
ActionsCompetitive prices (up to 20 ASINs per lookup), catalog items with sales ranks, Amazon reports, and listing create, edit and delete after you approve
FreshnessFBA inventory and listings show today's state; Claude's answer shows the time of Porter's last refresh
HistorySales metrics up to 2 years back, orders and order items a year back in Porter's tests; the last 15 days in Claude on the Free plan (30 days in Data Studio and Sheets)
Rate limitsSet by Amazon per seller and app pair; a call that comes too fast gets a 429 error and can retry
AccountsOne per seller and marketplace pair
AccessLogin with Amazon approval, renewed every 365 days

See all 133 Amazon Seller Central fields

07Security

Is it safe?

Yes, because Porter keeps reading apart from changing. Analytics and reporting leave your account exactly as you set it, and Claude shows you every listing change before Porter sends it. Only you can revoke the access you approved (Amazon's page on revoking app authorizations).

How Claude asks before changing Seller Central

Claude shows you the exact listing change and asks before Porter sends it to Amazon. Listing changes and deletions are permanent, so read the draft before you approve.

Each completed change also uses 1 AI credit.

What the connector needs from Seller Central

You approve Porter through Login with Amazon, so use a Seller Central login that can authorize apps. Amazon's consent screen then shows the access Porter asks for. Buyer names, emails and postal codes stay with Amazon.

Amazon asks you to re-authorize every 365 days from Manage Your Apps in Seller Central (Amazon's reauthorization guide). Re-authorizing can leave a second row for the same account, but both rows read the same data.

08FAQ

FAQ

Amazon brand owners and agencies usually ask about 6 things before they connect. They are Amazon's partnership with Anthropic, ad data, several accounts and other AI tools, as well as existing Porter reports and account safety. After that come 3 fixes: numbers that don't match Seller Central, connection errors and empty fields.

Is Amazon partnered with Anthropic?

Yes, Amazon says it worked with AWS and Anthropic on Seller Assistant, which runs on Amazon Bedrock with Anthropic's Claude models. Amazon also publishes its own Selling Partner connector for Claude. However, Porter Metrics is independent of both: it connects to Seller Central through Amazon's Selling Partner API and to Claude as a custom connector.

Does this include Amazon Ads data?

Porter reads Seller Central: sales, orders, order items, FBA inventory and listings. For ad data, Amazon has its own Amazon Ads MCP Server, in open beta for Amazon Ads partners with active API credentials. You set it up separately from Porter.

Can I connect several seller accounts, say as an agency?

Yes, since each seller and marketplace pair is one account in Porter, billed as one. Claude queries each account, then combines the answers in one table. An agency sees a row per client and marketplace. A brand selling in the US, Canada and Mexico, meanwhile, sees each store on its own row.

Does Porter work in ChatGPT and Claude Code?

Yes, the Amazon Seller Central connector works in ChatGPT and Claude Code, with the same Porter login and seller accounts. Here's how to connect Amazon Seller Central to ChatGPT, while the Claude tutorial in the setup section has its own Claude Code part.

I already send Seller Central to Looker Studio or Sheets with Porter. Do I reconnect for Claude?

No, because you connect a Seller Central account once in Porter, with no second charge. It feeds the Amazon Seller connector for Data Studio, Google Sheets, Amazon Seller Central to BigQuery and Claude. Then, in Claude, add Porter's MCP URL and sign in with the Porter login you already use.

Can this get my seller account suspended?

Porter reads Seller Central through Amazon's Selling Partner API, since that's the route Amazon documents for apps a seller authorizes. Amazon also sets rate limits per seller and app pair. If a call comes too fast, it gets a 429 error and the app can retry (Amazon's SP-API usage plans and rate limits).

Troubleshooting

Why don't the numbers match Seller Central?

Compare Total Sales with product sales, since Order Total Amount adds shipping and tax. Seller Central can show all marketplaces together, while Porter splits them into accounts. Average Unit Price is right by day, so for weeks or months ask Claude for Total Sales ÷ Unit Count.

Why does Claude show an error for my account?

Re-authorize Porter from Manage Your Apps in Seller Central, or reconnect the account in Porter, then ask Claude again. Amazon's authorization for Porter lapses every 365 days unless you re-authorize, and Porter then shows a general connector error.

Why are some fields empty?

Ask by city and state, which fill in, since Buyer Name, Buyer Email and Shipping Address Postal Code need restricted Amazon roles and come back empty. Currency code is filled on orders only. Add a date to questions with order-item fields like Quantity Ordered, otherwise they cover your full history.

09Next

More Claude connectors

Seller Central answers get sharper when they sit next to your store, site and email data. Porter brings each of those into Claude through the same MCP URL as the Amazon Seller Central connector. Browse all Claude connectors, then add the sources you sell and market through. Or start a client report from Porter's Amazon templates as well as the reporting tools comparison.

→WooCommerce connector for Claude→GA4 connector for Claude→Klaviyo connector for Claude→Flexport connector for Claude→Shopify connector for Claude

Not only Claude. Send Amazon Seller Central data anywhere

The same Porter account and connection also send Amazon Seller Central data to these destinations, at no extra cost.

→Amazon Seller Central to ChatGPT→Amazon Seller Central to Data Studio→Amazon Seller Central to Google Sheets→Amazon Seller Central to BigQuery→Amazon Seller Central connector for any AI tool (MCP)
Amazon Seller Central report templatesAmazon Seller Central reporting tools compared

Try the Seller Central connector in Claude

Connect Seller Central, then ask what sold, what's running low and which orders ship today, for one seller account or every marketplace you run. Setup is one Amazon approval and one URL. The free plan includes the Amazon Seller Central connector for Claude, and the trial also needs no card.

Connect Seller Central to Claude free

Free forever plan · 14-day full trial · No card

Amazon brand owners: restock calls come from sales pace and stock in one answer, before an ASIN runs dry.

Amazon agencies: every client account answers the same prompt, so the weekly report starts from a filled table.

DTC marketers: Amazon and your own store share one weekly view, so stock goes where sales are growing.

About the author: Porter Metrics team. The team builds Porter's Amazon Seller Central connector for Claude, ChatGPT, Data Studio and BigQuery, and writes the setup tutorial linked on this page.Last updated October 19, 2026

Automate marketing reporting and analysis with AI like it's 2026.

LinkedIn YouTube TikTok
G2 Momentum Leader Badge - Porter Metrics rated 4.6 out of 5 stars G2 Best Estimated ROI Badge - Porter Metrics G2 Best Relationship Badge - Porter Metrics

Destinations

Data Warehouse

Reporting

Alerts & Notifications

  • Slack iconSlack
  • Zapier iconZapier

Chat

  • Claude AI iconClaude
  • Google Gemini iconGemini
  • ChatGPT iconChatGPT

Connectors

Templates

Resources

© 2026 Porter Metrics. All rights reserved.