Fields Reference · X Ads
X Ads Fields List
899 fields · 0 dimensions · 0 metrics · 30 groups
BigQuery| Field name | Label | Category | Description |
|---|---|---|---|
campaign_budget | Campaign Budget | Campaign | Campaign budget |
campaign_budget_mode | Campaign Budget Mode | Campaign | Campaign budget type |
campaign_objective_type | Campaign objective type | Campaign | Advertising objective |
campaign_opt_status | Campaign operation status | Campaign | Operation status |
campaign_type | Campaign Type | Campaign | Campaign Type, indicates the campaign is a regular campaign or iOS 14 campaign. |
ad_name | Ad Name | Ad | Supported in Ad level. |
ad_opt_status | Ad operation status | Ad | Ad operation status |
ad_status | Ad status | Ad | Ad status |
ad_text | Ad Text | Ad | Supported in Ad level. |
ad_utm_campaign | UTM campaign | Ad | Supported in Ad level. |
ad_utm_content | UTM content | Ad | Supported in Ad level. |
ad_utm_medium | UTM medium | Ad | Supported in Ad level. |
ad_utm_source | UTM source | Ad | Supported in Ad level. |
ad_utm_term | UTM term | Ad | Supported in Ad level. |
adgroup_opt_status | Ad group operation status | Status & Lifecycle | Ad group operation status |
adgroup_status | Ad group status | Status & Lifecycle | Ad group status |
video_id | Video ID | IDs & Identifiers | The Video ID |
adgroup_name | Adgroup Name | Other | Supported in Ad Group and Ad level. |
create_time_campaign | Campaign create time | Other | Time at which the campaign was created. |
modify_time_campaign | Campaign modify time | Other | Time at which the campaign was modified. |
video_poster | Video poster | Other | Video poster |
video_poster_url | Video poster url url | Other | Video cover url. |
video_thumbnail | Video thumbnail | Other | Picture preview link. |
video_thumbnail_url | Video thumbnail url | Other | Picture preview link. |
achieve_level | Achieve Level | AUCTIONS | The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
achieve_level_rate | Achieve Level Rate | AUCTIONS | The percentage of unique achieve level events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
ad_id | Ad Id | AUCTIONS | Group Id |
add_billing | Add Billing | AUCTIONS | The number of add billing events. |
add_billing_rate | Add Billing Rate | AUCTIONS | The percentage of add billing events out of all click events. |
add_payment_info | Add Payment Info | AUCTIONS | The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
add_payment_info_rate | Add Payment Info Rate | AUCTIONS | The percentage of unique add payment info events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
add_to_wishlist | Add To Wishlist | AUCTIONS | The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
add_to_wishlist_rate | Add To Wishlist Rate | AUCTIONS | The percentage of unique add to wishlist events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
adgroup_id | Adgroup Id | AUCTIONS | Supported in Ad level. |
advertiser_address | Advertiser address | AUCTIONS | Advertiser address |
advertiser_country | Advertiser Country | AUCTIONS | The advertiser’s country |
advertiser_create_time | Advertiser create time | AUCTIONS | Advertiser’s create time |
advertiser_currency | Advertiser Currency | AUCTIONS | Type of currency used by advertisers |
advertiser_id | Advertiser Id | AUCTIONS | Group by Advertiser Id |
advertiser_language | Advertiser language | AUCTIONS | Language used by advertisers |
advertiser_license_no | Advertiser license no | AUCTIONS | License number |
advertiser_license_url | Advertiser license url | AUCTIONS | License preview address |
advertiser_name | Advertiser name | AUCTIONS | Advertiser name |
aeo_type | Aeo Type | AUCTIONS | Supported in Adgroup level. |
app_event_add_to_cart | App Event Add To Cart | AUCTIONS | The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
app_event_add_to_cart_rate | App Event Add To Cart Rate | AUCTIONS | The percentage of unique add to cart events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
app_event_cost_per_add_to_cart | App Event Cost Per Add To Cart | AUCTIONS | The average cost for each unique add to cart event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
app_install | App Install | AUCTIONS | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
average_video_play | Average Video Play | AUCTIONS | The average time your video was played per single video view, including any time spent replaying the video. |
average_video_play_per_user | Average Video Play Per User | AUCTIONS | The average time your video was played per person, including any time spent replaying the video. This metric is estimated. |
balance | Advertise balance | AUCTIONS | Account available balance |
button_click | Button Click | AUCTIONS | The number of button click events. |
button_click_consultation | Button Click Consultation | AUCTIONS | The number of button click (consultation) events. |
button_click_consultation_rate | Button Click Consultation Rate | AUCTIONS | The percentage of button click (consultation) events out of all click events. |
button_click_rate | Button Click Rate | AUCTIONS | The percentage of button click events out of all click events. |
cash_spend | Cash Spend | AUCTIONS | The estimated amount of money you’ve spent on your campaign, ad group, or ad during its schedule charged by cash. (This metric can be required at the advertiser level only and lifetime, hourly breakdown are not supported.) Please notice that there may be a delay from 24h to 48h between when you were charged and when you can see it through the API. |
checkout | Checkout | AUCTIONS | The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
checkout_rate | Checkout Rate | AUCTIONS | The percentage of unique checkout events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
comments | Comments | AUCTIONS | The number of comments your video creative received within 1 day of a user seeing a paid ad. |
company | Advertiser company | AUCTIONS | Company’s name |
complete_payment | Complete Payment | AUCTIONS | The number of complete payment events. |
complete_payment_rate | Complete Payment Rate | AUCTIONS | The percentage of complete payment events out of all click events. |
complete_payment_roas | Complete Payment Roas | AUCTIONS | The total return on ad spend (ROAS) from complete payment events that are attributed to your ads. |
complete_tutorial | Complete Tutorial | AUCTIONS | The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
complete_tutorial_rate | Complete Tutorial Rate | AUCTIONS | The percentage of unique complete tutorial events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
consultation | Consultation | AUCTIONS | The number of consultation events. |
consultation_rate | Consultation Rate | AUCTIONS | The percentage of consultation events out of all click events. |
contacter | Advertiser contacter | AUCTIONS | Contact Person |
conversion | Conversion | AUCTIONS | The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) |
conversion_rate | Conversion Rate | AUCTIONS | The percentage of results you received out of all the clicks of your ads.(The total count is calculated based on the time each ad impression occurred.) |
cost_per_1000_reached | Cost Per 1000 Reached | AUCTIONS | The average cost to reach 1,000 unique users. This metric is estimated. |
cost_per_achieve_level | Cost Per Achieve Level | AUCTIONS | The average cost for each unique achieve level event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_add_billing | Cost Per Add Billing | AUCTIONS | The average cost of each add billing event. |
cost_per_add_payment_info | Cost Per Add Payment Info | AUCTIONS | The average cost for each unique add payment info event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_add_to_wishlist | Cost Per Add To Wishlist | AUCTIONS | The average cost for each unique add to wishlist event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_app_install | Cost Per App Install | AUCTIONS | The average cost for each app install event. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_button_click | Cost Per Button Click | AUCTIONS | The average cost of each button click event. |
cost_per_button_click_consultation | Cost Per Button Click Consultation | AUCTIONS | The average cost of each button click (consultation) event. |
cost_per_checkout | Cost Per Checkout | AUCTIONS | The average cost for each unique checkout event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_complete_payment | Cost Per Complete Payment | AUCTIONS | The average cost of each complete payment event. |
cost_per_complete_tutorial | Cost Per Complete Tutorial | AUCTIONS | The average cost for each unique complete tutorial event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_consultation | Cost Per Consultation | AUCTIONS | The average cost of each consultation event. |
cost_per_conversion | Cost Per Conversion | AUCTIONS | The average amount of money you’ve spent on a conversion.(The total count is calculated based on the time each ad impression occurred.) |
cost_per_create_gamerole | Cost Per Create Gamerole | AUCTIONS | The average cost for each unique create role event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_create_group | Cost Per Create Group | AUCTIONS | The average cost for each unique create group event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_cta_conversion | Cost Per Cta Conversion | AUCTIONS | The average cost for each app install event that attribute to clicks. |
cost_per_cta_purchase | Cost Per Cta Purchase | AUCTIONS | The average cost for each payment event that attribute to clicks. |
cost_per_cta_registration | Cost Per Cta Registration | AUCTIONS | The average cost for in-app registration event that attribute to clicks. |
cost_per_download_button | Cost Per Download Button | AUCTIONS | The average cost of each button click (app download) event. |
cost_per_download_detail | Cost Per Download Detail | AUCTIONS | The average cost of each details page browse (app download) event. |
cost_per_download_start | Cost Per Download Start | AUCTIONS | The average cost of each download button click events. |
cost_per_form | Cost Per Form | AUCTIONS | The average cost of each form submission event. |
cost_per_form_button | Cost Per Form Button | AUCTIONS | The average cost of each button click (form) event. |
cost_per_form_detail | Cost Per Form Detail | AUCTIONS | The average cost of details page browse (form) event. |
cost_per_in_app_ad_click | Cost Per In App Ad Click | AUCTIONS | The average cost for each unique in-app ad click event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_in_app_ad_impr | Cost Per In App Ad Impr | AUCTIONS | The average cost for each unique in-app ad impression event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_initiate_checkout | Cost Per Initiate Checkout | AUCTIONS | The average cost of each initiate checkout event. |
cost_per_join_group | Cost Per Join Group | AUCTIONS | The average cost for each unique join group event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_landing_page_view | Cost per Landing Page View | AUCTIONS | The average cost of each landing page view event. |
cost_per_launch_app | Cost Per Launch App | AUCTIONS | The average cost for each unique launch app event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_loan_apply | Cost Per Loan Apply | AUCTIONS | The average cost for each unique loan apply event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_loan_credit | Cost Per Loan Credit | AUCTIONS | The average cost for each unique loan approval event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_loan_disbursement | Cost Per Loan Disbursement | AUCTIONS | The average cost for each unique loan disbursal event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_login | Cost Per Login | AUCTIONS | The average cost for each unique login event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_next_day_open | Cost Per Next Day Open | AUCTIONS | The average cost for each unique day 2 retention event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_on_web_order | Cost Per On Web Order | AUCTIONS | The average cost of each place an order event. |
cost_per_online_consult | Cost Per Online Consult | AUCTIONS | The average cost of each online consultation event. |
cost_per_onsite_shopping | Cost per purchase (Onsite) | AUCTIONS | The average cost per TikTok Shop purchase attributed to your ads. Purchases are reported based on the time each ad impression occurred. |
cost_per_page_browse_consultation | Cost Per Page Browse Consultation | AUCTIONS | The average cost of each details page browse (consultation) event. |
cost_per_page_event_search | Cost Per Page Event Search | AUCTIONS | The average cost of each search event. |
cost_per_product_details_page_browse | Cost Per Product Details Page Browse | AUCTIONS | The average cost of each product details page browse event. |
cost_per_purchase | Cost Per Purchase | AUCTIONS | The average cost of each unique purchase. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_ratings | Cost Per Ratings | AUCTIONS | The average cost for each unique rate event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_registration | Cost Per Registration | AUCTIONS | The average cost for each unique registration that is attributed to your ad. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_result | Cost Per Result | AUCTIONS | The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the cost per result. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_sales_lead | Cost Per Sales Lead | AUCTIONS | The average cost for each unique generate lead event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_search | Cost Per Search | AUCTIONS | The average cost for each unique search event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_secondary_goal_result | Cost Per Secondary Goal Result | AUCTIONS | The average cost for each secondary goal result from your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_spend_credits | Cost Per Spend Credits | AUCTIONS | The average cost for each unique spend credits event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_start_trial | Cost Per Start Trial | AUCTIONS | The average cost for each unique start trial event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_subscribe | Cost Per Subscribe | AUCTIONS | The average cost for each unique subscribe event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_total_achieve_level | Cost Per Total Achieve Level | AUCTIONS | Cost per Achieve Level (The total count is based on when you were billed.) |
cost_per_total_add_to_wishlist | Cost Per Total Add To Wishlist | AUCTIONS | Cost per Add to Wishlist (The total count is based on when you were billed.) |
cost_per_total_app_event_add_to_cart | Cost Per Total App Event Add To Cart | AUCTIONS | Cost per Add to Cart (The total count is based on when you were billed.) |
cost_per_total_checkout | Cost Per Total Checkout | AUCTIONS | Cost per Checkout (The total count is based on when you were billed.) |
cost_per_total_complete_tutorial | Cost Per Total Complete Tutorial | AUCTIONS | Cost per Complete Tutorial (The total count is based on when you were billed.) |
cost_per_total_create_gamerole | Cost Per Total Create Gamerole | AUCTIONS | Cost per Create Role (The total count is based on when you were billed.) |
cost_per_total_create_group | Cost Per Total Create Group | AUCTIONS | Cost per Create Group (The total count is based on when you were billed.) |
cost_per_total_in_app_ad_click | Cost Per Total In App Ad Click | AUCTIONS | Cost per In App Ad Click (The total count is based on when you were billed.) |
cost_per_total_in_app_ad_impr | Cost Per Total In App Ad Impr | AUCTIONS | Cost per In App Ad Impr (The total count is based on when you were billed.) |
cost_per_total_join_group | Cost Per Total Join Group | AUCTIONS | Cost per Join Group (The total count is based on when you were billed.) |
cost_per_total_launch_app | Cost Per Total Launch App | AUCTIONS | Cost per Launch App (The total count is based on when you were billed.) |
cost_per_total_loan_apply | Cost Per Total Loan Apply | AUCTIONS | Cost per Loan Apply (The total count is based on when you were billed.) |
cost_per_total_loan_credit | Cost Per Total Loan Credit | AUCTIONS | Cost per Loan Approval (The total count is based on when you were billed.) |
cost_per_total_loan_disbursement | Cost Per Total Loan Disbursement | AUCTIONS | Cost per Loan Disbursement (The total count is based on when you were billed.) |
cost_per_total_login | Cost Per Total Login | AUCTIONS | Cost per Login (The total count is based on when you were billed.) |
cost_per_total_next_day_open | Cost Per Total Next Day Open | AUCTIONS | Cost per Day 2 Retention (The total count is based on when you were billed.) |
cost_per_total_purchase | Cost Per Total Purchase | AUCTIONS | Cost per Purchase (The total count is based on when you were billed.) |
cost_per_total_ratings | Cost Per Total Ratings | AUCTIONS | Cost per Rate (The total count is based on when you were billed.) |
cost_per_total_registration | Cost Per Total Registration | AUCTIONS | Cost per Registration (The total count is based on when you were billed.) |
cost_per_total_sales_lead | Cost Per Total Sales Lead | AUCTIONS | Cost per Generate Lead (The total count is based on when you were billed.) |
cost_per_total_search | Cost Per Total Search | AUCTIONS | Cost per Search (The total count is based on when you were billed.) |
cost_per_total_spend_credits | Cost Per Total Spend Credits | AUCTIONS | Cost per Spend Credit (The total count is based on when you were billed.) |
cost_per_total_start_trial | Cost Per Total Start Trial | AUCTIONS | Cost per Start Trial (The total count is based on when you were billed.) |
cost_per_total_subscribe | Cost Per Total Subscribe | AUCTIONS | Cost per Subscribe (The total count is based on when you were billed.) |
cost_per_total_unlock_achievement | Cost Per Total Unlock Achievement | AUCTIONS | Cost per Unlock Achievement (The total count is based on when you were billed.) |
cost_per_total_view_content | Cost Per Total View Content | AUCTIONS | Cost per View Content (The total count is based on when you were billed.) |
cost_per_unlock_achievement | Cost Per Unlock Achievement | AUCTIONS | The average cost for each unique unlock achievement event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_user_registration | Cost Per User Registration | AUCTIONS | The average cost of each user registration event. |
cost_per_view_content | Cost Per View Content | AUCTIONS | The average cost for each unique view content event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
cost_per_vta_conversion | Cost Per Vta Conversion | AUCTIONS | The average cost for each app install event that attribute to impression. |
cost_per_vta_purchase | Cost Per Vta Purchase | AUCTIONS | The average cost for each payment event that attribute to impression. |
cost_per_vta_registration | Cost Per Vta Registration | AUCTIONS | The average cost for each registration event that attribute to impression. |
cost_per_web_event_add_to_cart | Cost Per Web Event Add To Cart | AUCTIONS | The average cost of each add to cart event. |
cost_total_add_payment_info | Cost Total Add Payment Info | AUCTIONS | Cost per Add Payment Info (The total count is based on when you were billed.) |
cpc | Cost per click | AUCTIONS | The average amount of money you’ve spent on a click. |
cpm | CPM | AUCTIONS | The average amount of money you’ve spent per 1,000 impressions. |
create_gamerole | Create Gamerole | AUCTIONS | The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
create_gamerole_rate | Create Gamerole Rate | AUCTIONS | The percentage of unique create role events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
create_group | Create Group | AUCTIONS | The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
create_group_rate | Create Group Rate | AUCTIONS | The percentage of unique create group events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
cta_conversion | Cta Conversion | AUCTIONS | The number of in-app app install event that occurred on your mobile app and are attributed to the amount of clicks. |
cta_purchase | Cta Purchase | AUCTIONS | The number of in-app payment event that attribute to click, based on information received from your measurement partner. |
cta_registration | Cta Registration | AUCTIONS | The number of in-app registration event that attribute to click, based on information received from your measurement partner. |
ctr | CTR | AUCTIONS | The percentage of times people saw your ad and performed a click. |
description | Advertiser description | AUCTIONS | Brand description, i.e. promotional content |
download_button | Download Button | AUCTIONS | The number of button click (app download) events. |
download_button_rate | Download Button Rate | AUCTIONS | The percentage of button click (app download) events out of all click events. |
download_detail | Download Detail | AUCTIONS | The number of details page browse (app download) events. |
download_detail_rate | Download Detail Rate | AUCTIONS | The percentage of details page browse (app download) events out of all click events. |
download_start | Download Start | AUCTIONS | The number of download button click events. |
download_start_rate | Download Start Rate | AUCTIONS | The percentage of download button click events out of all click events. |
email | Advertiser E-mail | AUCTIONS | Advertiser contact email |
form | Form | AUCTIONS | The number of form submission events. |
form_button | Form Button | AUCTIONS | The number of button click (form) events. |
form_button_rate | Form Button Rate | AUCTIONS | The percentage of button click (form) events out of all click events. |
form_detail | Form Detail | AUCTIONS | The number of details page browse (form) events. |
form_detail_rate | Form Detail Rate | AUCTIONS | The percentage of details page browse (form) events out of all click events. |
form_rate | Form Rate | AUCTIONS | The percentage of form submission events out of all click events. |
in_app_ad_click | In App Ad Click | AUCTIONS | The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
in_app_ad_click_rate | In App Ad Click Rate | AUCTIONS | The percentage of unique in-app ad click events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
in_app_ad_impr | In App Ad Impr | AUCTIONS | The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
in_app_ad_impr_rate | In App Ad Impr Rate | AUCTIONS | The percentage of unique in-app ad impression events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
industry | Advertiser industry | AUCTIONS | Advertiser industry category |
initiate_checkout | Initiate Checkout | AUCTIONS | The number of initiate checkout events. |
initiate_checkout_rate | Initiate Checkout Rate | AUCTIONS | The percentage of initiate checkout events out of all click events. |
join_group | Join Group | AUCTIONS | The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
join_group_rate | Join Group Rate | AUCTIONS | The percentage of unique join group events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
landing_page_view_rate | Landing Page View Rate | AUCTIONS | The percentage of click events that are landing page view events. |
launch_app | Launch App | AUCTIONS | The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
launch_app_rate | Launch App Rate | AUCTIONS | The percentage of unique launch app events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
loan_apply | Loan Apply | AUCTIONS | The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
loan_apply_rate | Loan Apply Rate | AUCTIONS | The percentage of unique loan apply events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
loan_credit | Loan Credit | AUCTIONS | The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
loan_credit_rate | Loan Credit Rate | AUCTIONS | The percentage of unique loan approval events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
loan_disbursement | Loan Disbursement | AUCTIONS | The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
loan_disbursement_rate | Loan Disbursement Rate | AUCTIONS | The number of unique loan disbursals in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
login | Login | AUCTIONS | The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
login_rate | Login Rate | AUCTIONS | The percentage of unique login events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
mobile_app_id | Mobile App Id | AUCTIONS | Mobile App ID. Examples are, App Store: https://apps.apple.com/us/app/angry-birds/id343200656; Google Play：https://play.google.com/store/apps/details?id=com.rovio.angrybirds. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App. |
next_day_open | Next Day Open | AUCTIONS | The number of unique day 2 retentions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
next_day_open_rate | Next Day Open Rate | AUCTIONS | The percentage of unique day 2 retention events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
on_web_order | On Web Order | AUCTIONS | The number of place an order events. |
on_web_order_rate | On Web Order Rate | AUCTIONS | The percentage of place an order events out of all click events. |
online_consult | Online Consult | AUCTIONS | The number of online consultation events. |
online_consult_rate | Online Consult Rate | AUCTIONS | The percentage of online consultation events out of all click events. |
onsite_shopping | Purchases (Onsite) | AUCTIONS | The number of TikTok Shop order submission actions attributed to your ads. Purchases are reported based on the time each ad impression occurred. |
onsite_shopping_rate | Purchase rate (Onsite) (%) | AUCTIONS | The percentage of TikTok Shop purchases from clicks on your ads. Purchases are reported based on the time each ad impression occurred. |
onsite_shopping_roas | ROAS (Onsite) | AUCTIONS | The return on ad spend (ROAS) from TikTok Shop gross revenue attributed to your ads. Gross revenue is reported based on the time each ad impression occurred. |
page_browse_consultation | Page Browse Consultation | AUCTIONS | The number of details page browse (consultation) events. |
page_browse_consultation_rate | Page Browse Consultation Rate | AUCTIONS | The number of button click (consultation) events. |
page_event_search | Page Event Search | AUCTIONS | The number of search events. |
page_event_search_rate | Page Event Search Rate | AUCTIONS | The percentage of search events out of all click events. |
phonenumber | Phone number | AUCTIONS | Contact mobile number |
product_details_page_browse | Product Details Page Browse | AUCTIONS | The number of product details page browse events. |
product_details_page_browse_rate | Product Details Page Browse Rate | AUCTIONS | The percentage of product details page browse events out of all click events. |
profile_visits | Profile Visits | AUCTIONS | The number of profile visits the ad drove during the campaign. This metric is only for Boosted TikToks. |
profile_visits_rate | Profile Visits Rate | AUCTIONS | The rate of profile visits per impression the paid ad drove during the campaign. This metric is only for Boosted TikToks. |
promotion_area | Promotion Area | AUCTIONS | Operation area |
purchase | Purchase | AUCTIONS | The number of unique purchases event occurred in your app that were recorded by your measurement partner. (The total count is calculated based on the time each ad impression occurred.) |
purchase_rate | Purchase Rate | AUCTIONS | The percentage of unique purchase event out of all the app install event. (The total count is calculated based on the time each ad impression occurred.) |
ratings | Ratings | AUCTIONS | The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
ratings_rate | Ratings Rate | AUCTIONS | The percentage of unique rate events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
reach | Reach | AUCTIONS | The number of unique users who saw your ads at least once. This metric is estimated. |
real_time_app_install | Real Time App Install | AUCTIONS | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.) |
real_time_app_install_cost | Real Time App Install Cost | AUCTIONS | The average cost for each app install event. (The total count is based on when the conversion actually happened.) |
real_time_conversion | Real Time Conversion | AUCTIONS | The number of times your ad achieved an outcome, based on the objective and settings you selected. (The total count is based on when the conversion actually happened.) |
real_time_conversion_rate | Real Time Conversion Rate | AUCTIONS | The percentage of results you received out of all the clicks of your ads. (The total count is based on when the conversion actually happened.) |
real_time_cost_per_conversion | Real Time Cost Per Conversion | AUCTIONS | The average amount of money you’ve spent on a conversion. (The total count is based on when the conversion actually happened.) |
real_time_cost_per_result | Real Time Cost Per Result | AUCTIONS | As a campaign may have different optimization goals, the total number of result is not supported in campaign section now, please go to the ad group section to view the cost per Result. (The total count is based on when the conversion actually happened.) |
real_time_result | Real Time Result | AUCTIONS | The number of times your ad achieved an outcome, based on the optimization goal you selected. As a campaign may have different optimization goals, the total number of result is not supported in campaign section now ,Please go to the ad group section to view the result. (The total count is based on when the conversion actually happened.) |
real_time_result_rate | Real Time Result Rate | AUCTIONS | As a campaign may have different optimization goals, the total number of result is not supported in campaign section now ,Please go to the ad group section to view the Result Rate. (The total count is based on when the conversion actually happened.) |
reason | Advertiser reason | AUCTIONS | Reason for rejection |
registration | Registration | AUCTIONS | The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
registration_rate | Registration Rate | AUCTIONS | The percentage of unique registration events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
result | Result | AUCTIONS | The number of times your ad achieved an outcome, based on the optimization goal you selected. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the results. (The total count is calculated based on the time each ad impression occurred.) |
result_rate | Result Rate | AUCTIONS | The percentage of results you achieved out of all of the views/clicks on your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the result rate. (The total count is calculated based on the time each ad impression occurred.) |
role | Advertiser role | AUCTIONS | Advertiser role |
sales_lead | Sales Lead | AUCTIONS | The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
sales_lead_rate | Sales Lead Rate | AUCTIONS | The percentage of unique generate lead events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
search | Search | AUCTIONS | The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
search_rate | Search Rate | AUCTIONS | The percentage of unique search events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
secondary_goal_result | Secondary Goal Result | AUCTIONS | The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.) |
secondary_goal_result_rate | Secondary Goal Result Rate | AUCTIONS | The percentage of secondary goal results you achieved out of all of the installs of your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. The total count is calculated based on the time each ad impression occurred.. |
shares | Shares | AUCTIONS | The number of shares your video creative received within 1 day of a user seeing a paid ad. |
spend_credits | Spend Credits | AUCTIONS | The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
spend_credits_rate | Spend Credits Rate | AUCTIONS | The percentage of unique spend credits events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
start_trial | Start Trial | AUCTIONS | The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
start_trial_rate | Start Trial Rate | AUCTIONS | The percentage of unique start trial events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
stat_time_day | Day | AUCTIONS | Group by day |
stat_time_hour | Hour | AUCTIONS | Group by hour |
status | Advertiser status | AUCTIONS | Advertiser status |
subscribe | Subscribe | AUCTIONS | The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
subscribe_rate | Subscribe Rate | AUCTIONS | The percentage of unique subscribe events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
telephone | Advertiser telephone | AUCTIONS | Fixed phone number |
timezone | Advertiser Timezone | AUCTIONS | Advertiser’s timezone |
total_achieve_level | Total Achieve Level | AUCTIONS | Achieve Level (Total No.) (The total count is based on when you were billed.) |
total_achieve_level_value | Total Achieve Level Value | AUCTIONS | Total Achieve Level Value (The total count is based on when you were billed.) |
total_active_pay_roas | Total Active Pay Roas | AUCTIONS | Return on ad spend (ROAS) from purchase events. (The total count is based on when you were billed.) |
total_add_billing_value | Total Add Billing Value | AUCTIONS | The total value returned from add billing events. |
total_add_payment_info | Total Add Payment Info | AUCTIONS | Add Payment Info (Total No.) (The total count is based on when you were billed.) |
total_add_to_wishlist | Total Add To Wishlist | AUCTIONS | Add to Wishlist (Total No.) (The total count is based on when you were billed.) |
total_add_to_wishlist_value | Total Add To Wishlist Value | AUCTIONS | Total Add to Wishlist Value (The total count is based on when you were billed.) |
total_app_event_add_to_cart | Total App Event Add To Cart | AUCTIONS | Add to Cart (Total No.) (The total count is based on when you were billed.) |
total_app_event_add_to_cart_value | Total App Event Add To Cart Value | AUCTIONS | Total Add to Cart Value (The total count is based on when you were billed.) |
total_button_click_consultation_value | Total Button Click Consultation Value | AUCTIONS | The total value returned from button click (consultation) events. |
total_button_click_value | Total Button Click Value | AUCTIONS | The total value returned from button click events. |
total_checkout | Total Checkout | AUCTIONS | Checkout (Total No.) (The total count is based on when you were billed.) |
total_checkout_value | Total Checkout Value | AUCTIONS | Total Checkout Value (The total count is based on when you were billed.) |
total_complete_payment_rate | Total Complete Payment Rate | AUCTIONS | The total value returned from complete payment events. |
total_complete_tutorial | Total Complete Tutorial | AUCTIONS | Complete Tutorial (Total No.) (The total count is based on when you were billed.) |
total_complete_tutorial_value | Total Complete Tutorial Value | AUCTIONS | Total Complete Tutorial Value (The total count is based on when you were billed.) |
total_consultation_value | Total Consultation Value | AUCTIONS | The total value returned from consultation events. |
total_create_gamerole | Total Create Gamerole | AUCTIONS | Create Role (Total No.) (The total count is based on when you were billed.) |
total_create_gamerole_value | Total Create Gamerole Value | AUCTIONS | Total Create Role Value (The total count is based on when you were billed.) |
total_create_group | Total Create Group | AUCTIONS | Create Group (Total No.) (The total count is based on when you were billed.) |
total_create_group_value | Total Create Group Value | AUCTIONS | Total Create Group Value (The total count is based on when you were billed.) |
total_download_button_value | Total Download Button Value | AUCTIONS | The average value returned from button click (app download) events. |
total_download_detail_value | Total Download Detail Value | AUCTIONS | The total value returned from details page browse (app download) events. |
total_download_start_value | Total Download Start Value | AUCTIONS | The total value returned from download button click events. |
total_form_button_value | Total Form Button Value | AUCTIONS | The total value returned from button click (form) events. |
total_form_detail_value | Total Form Detail Value | AUCTIONS | The total value returned from details page browse (form) events. |
total_form_value | Total Form Value | AUCTIONS | The total value returned from form submission events. |
total_in_app_ad_click | Total In App Ad Click | AUCTIONS | In App Ad Click (Total No.) (The total count is based on when you were billed.) |
total_in_app_ad_click_value | Total In App Ad Click Value | AUCTIONS | Total In App Ad Click Value (The total count is based on when you were billed.) |
total_in_app_ad_impr | Total In App Ad Impr | AUCTIONS | In App Ad Impr (Total No.) (The total count is based on when you were billed.) |
total_in_app_ad_impr_value | Total In App Ad Impr Value | AUCTIONS | Total In App Ad Impr Value (The total count is based on when you were billed.) |
total_initiate_checkout_value | Total Initiate Checkout Value | AUCTIONS | The total value returned from initiate checkout events. |
total_join_group | Total Join Group | AUCTIONS | Join Group (Total No.) (The total count is based on when you were billed.) |
total_join_group_value | Total Join Group Value | AUCTIONS | Total Join Group Value (The total count is based on when you were billed.) |
total_landing_page_view | Total Landing Page View | AUCTIONS | The number of landing page view events from your ads. |
total_launch_app | Total Launch App | AUCTIONS | Launch App (Total No.) (The total count is based on when you were billed.) |
total_loan_apply | Total Loan Apply | AUCTIONS | Loan Apply (Total No.) (The total count is based on when you were billed.) |
total_loan_credit | Total Loan Credit | AUCTIONS | Loan Approval (Total No.) (The total count is based on when you were billed.) |
total_loan_disbursement | Total Loan Disbursement | AUCTIONS | Loan Disbursement (Total No.) (The total count is based on when you were billed.) |
total_login | Total Login | AUCTIONS | Login (Total No.) (The total count is based on when you were billed.) |
total_next_day_open | Total Next Day Open | AUCTIONS | Day 2 Retention (Total No.) (The total count is based on when you were billed.) |
total_on_web_order_value | Total On Web Order Value | AUCTIONS | The total value returned from place an order events. |
total_online_consult_value | Total Online Consult Value | AUCTIONS | The total value returned from online consultation events. |
total_onsite_shopping_value | Gross revenue (Onsite) | AUCTIONS | The gross revenue of TikTok Shop orders attributed to your ads. It’s the amount people pay, plus any discounts provided to them by TikTok Shop platform. Gross revenue is reported based on the time each ad impression occurred. |
total_page_browse_consultation_value | Total Page Browse Consultation Value | AUCTIONS | The total value returned from button click (consultation) events. |
total_page_event_search_value | Total Page Event Search Value | AUCTIONS | The total value returned from search events. |
total_product_details_page_browse_value | Total Product Details Page Browse Value | AUCTIONS | The total value returned from product details page browse events. |
total_purchase | Total Purchase | AUCTIONS | Purchase (Total No.) (The total count is based on when you were billed.) |
total_purchase_value | Total Purchase Value | AUCTIONS | Total Purchase Value (The total count is based on when you were billed.) |
total_ratings | Total Ratings | AUCTIONS | Rate (Total No.) (The total count is based on when you were billed.) |
total_ratings_value | Total Ratings Value | AUCTIONS | Total Rate Value (The total count is based on when you were billed.) |
total_registration | Total Registration | AUCTIONS | Registration (Total No.) (The total count is based on when you were billed.) |
total_sales_lead | Total Sales Lead | AUCTIONS | Generate Lead (Total No.) (The total count is based on when you were billed.) |
total_sales_lead_value | Total Sales Lead Value | AUCTIONS | Total Generate Lead Value (The total count is based on when you were billed.) |
total_search | Total Search | AUCTIONS | Search (Total No.) (The total count is based on when you were billed.) |
total_spend_credits | Total Spend Credits | AUCTIONS | Spend Credit (Total No.) (The total count is based on when you were billed.) |
total_spend_credits_value | Total Spend Credits Value | AUCTIONS | Total Spend Credit Value (The total count is based on when you were billed.) |
total_start_trial | Total Start Trial | AUCTIONS | Start Trial (Total No.) (The total count is based on when you were billed.) |
total_subscribe | Total Subscribe | AUCTIONS | Subscribe (Total No.) (The total count is based on when you were billed.) |
total_subscribe_value | Total Subscribe Value | AUCTIONS | Total Subscribe Value (The total count is based on when you were billed.) |
total_unlock_achievement | Total Unlock Achievement | AUCTIONS | Unlock Achievement (Total No.) (The total count is based on when you were billed.) |
total_unlock_achievement_value | Total Unlock Achievement Value | AUCTIONS | Total Unlock Achievement Value (The total count is based on when you were billed.) |
total_user_registration_value | Total User Registration Value | AUCTIONS | The total value returned from user registration events. |
total_view_content | Total View Content | AUCTIONS | View Content (Total No.) (The total count is based on when you were billed.) |
total_view_content_value | Total View Content Value | AUCTIONS | Total View Content Value (The total count is based on when you were billed.) |
total_web_event_add_to_cart_value | Total Web Event Add To Cart Value | AUCTIONS | The total value returned from add to cart events. |
tt_app_id | Tt App Id | AUCTIONS | TikTok App ID, the App ID you used when creating an Ad Group. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App. |
tt_app_name | Tt App Name | AUCTIONS | The name of your TikTok App. Supported in Ad Group and Ad level. Returned if the promotion type of one Ad Group is App. |
unlock_achievement | Unlock Achievement | AUCTIONS | The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
unlock_achievement_rate | Unlock Achievement Rate | AUCTIONS | The percentage of unique unlock achievement events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
user_registration | User Registration | AUCTIONS | The number of user registration events. |
user_registration_rate | User Registration Rate | AUCTIONS | The percentage of user registration events out of all click events. |
value_per_add_billing | Value Per Add Billing | AUCTIONS | The average value returned from add billing events. |
value_per_button_click | Value Per Button Click | AUCTIONS | The average value returned from button click events. |
value_per_button_click_consultation | Value Per Button Click Consultation | AUCTIONS | The average value returned from button click (consultation) events. |
value_per_checkout | Value Per Checkout | AUCTIONS | Value per Checkout (The total count is based on when you were billed.) |
value_per_complete_payment | Value Per Complete Payment | AUCTIONS | The average value returned from complete payment events. |
value_per_consultation | Value Per Consultation | AUCTIONS | The average value returned from consultation events. |
value_per_download_button | Value Per Download Button | AUCTIONS | The average value returned from button click (app download) events. |
value_per_download_detail | Value Per Download Detail | AUCTIONS | The average value returned from details page browse (app download) events. |
value_per_download_start | Value Per Download Start | AUCTIONS | The average value returned from download button click events. |
value_per_form | Value Per Form | AUCTIONS | The average value returned from form submission events. |
value_per_form_button | Value Per Form Button | AUCTIONS | The average value returned from button click (form) events. |
value_per_form_detail | Value Per Form Detail | AUCTIONS | The average value returned from details page browse (form) events. |
value_per_initiate_checkout | Value Per Initiate Checkout | AUCTIONS | The average value returned from initiate checkout events. |
value_per_on_web_order | Value Per On Web Order | AUCTIONS | The average value returned from place an order events. |
value_per_online_consult | Value Per Online Consult | AUCTIONS | The average value returned from online consultation events. |
value_per_onsite_shopping | Average order value (Onsite) | AUCTIONS | The average order value per TikTok Shop purchase attributed to your ads. Gross revenue and purchases are reported based on the time each ad impression occurred. |
value_per_page_browse_consultation | Value Per Page Browse Consultation | AUCTIONS | The average value returned from button click (consultation) events. |
value_per_page_event_search | Value Per Page Event Search | AUCTIONS | The average value returned from search events. |
value_per_product_details_page_browse | Value Per Product Details Page Browse | AUCTIONS | The average value returned from product details page browse events. |
value_per_total_achieve_level | Value Per Total Achieve Level | AUCTIONS | Value per Achieve Level (The total count is based on when you were billed.) |
value_per_total_add_to_wishlist | Value Per Total Add To Wishlist | AUCTIONS | Value per Add to Wishlist (The total count is based on when you were billed.) |
value_per_total_app_event_add_to_cart | Value Per Total App Event Add To Cart | AUCTIONS | Value per Add to Cart (The total count is based on when you were billed.) |
value_per_total_complete_tutorial | Value Per Total Complete Tutorial | AUCTIONS | Value per Complete Tutorial (The total count is based on when you were billed.) |
value_per_total_create_gamerole | Value Per Total Create Gamerole | AUCTIONS | Value per Create Role (The total count is based on when you were billed.) |
value_per_total_create_group | Value Per Total Create Group | AUCTIONS | Value per Create Group (The total count is based on when you were billed.) |
value_per_total_in_app_ad_click | Value Per Total In App Ad Click | AUCTIONS | Value per In App Ad Click (The total count is based on when you were billed.) |
value_per_total_in_app_ad_impr | Value Per Total In App Ad Impr | AUCTIONS | Value per In App Ad Impr (The total count is based on when you were billed.) |
value_per_total_join_group | Value Per Total Join Group | AUCTIONS | Value per Join Group (The total count is based on when you were billed.) |
value_per_total_purchase | Value Per Total Purchase | AUCTIONS | Value per Purchase (The total count is based on when you were billed.) |
value_per_total_ratings | Value Per Total Ratings | AUCTIONS | Value per Rate (The total count is based on when you were billed.) |
value_per_total_sales_lead | Value Per Total Sales Lead | AUCTIONS | Value per Generate Lead (The total count is based on when you were billed.) |
value_per_total_spend_credits | Value Per Total Spend Credits | AUCTIONS | Value per Spend Credit (The total count is based on when you were billed.) |
value_per_total_subscribe | Value Per Total Subscribe | AUCTIONS | Value per Subscribe (The total count is based on when you were billed.) |
value_per_total_unlock_achievement | Value Per Total Unlock Achievement | AUCTIONS | Value per Unlock Achievement (The total count is based on when you were billed.) |
value_per_total_view_content | Value Per Total View Content | AUCTIONS | Value per View Content (The total count is based on when you were billed.) |
value_per_user_registration | Value Per User Registration | AUCTIONS | The average value returned from user registration events. |
value_per_web_event_add_to_cart | Value Per Web Event Add To Cart | AUCTIONS | The average value returned from add to cart events. |
video_play_actions | Video Play Actions | AUCTIONS | The number of times your video starts to play. Replays will not be counted. |
video_views_p100 | Video Views P100 | AUCTIONS | The number of times your video was played at 100% of its length. Replays will not be counted. |
video_views_p25 | Video Views P25 | AUCTIONS | The number of times your video was played at 25% of its length. Replays will not be counted. |
video_views_p50 | Video Views P50 | AUCTIONS | The number of times your video was played at 50% of its length. Replays will not be counted. |
video_views_p75 | Video Views P75 | AUCTIONS | The number of times your video was played at 75% of its length. Replays will not be counted. |
video_watched_2s | Video Watched 2S | AUCTIONS | The number of times your video played for at least 2 seconds. Replays will not be counted. |
video_watched_6s | Video Watched 6S | AUCTIONS | The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted. |
view_content | View Content | AUCTIONS | The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
view_content_rate | View Content Rate | AUCTIONS | The percentage of unique view content events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
voucher_spend | Voucher Spend | AUCTIONS | The estimated amount of money you’ve spent on your campaign, ad group, or ad during its schedule charged by voucher. (This metric can be required at the advertiser level only and lifetime, hourly breakdown are not supported.) Please notice that there may be a delay from 24h to 48h between when you were charged and when you can see it through the API. |
vta_conversion | Vta Conversion | AUCTIONS | The percentage of app install events you received out of all the clicks of your ads. |
vta_purchase | Vta Purchase | AUCTIONS | The number of in-app payment event that attribute to impression, based on information received from your measurement partner. |
vta_registration | Vta Registration | AUCTIONS | The number of registration event that attribute to impression, based on information received from your measurement partner. |
web_event_add_to_cart | Web Event Add To Cart | AUCTIONS | The number of add to cart events. |
web_event_add_to_cart_rate | Web Event Add To Cart Rate | AUCTIONS | The percentage of add to cart events out of all click events. |
skan_achieve_level | Unique Achieve Level (SKAN) | SKAN | The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. |
skan_achieve_level_rate | Achieve Level Rate (%) (SKAN) | SKAN | The percentage of unique achieve level events out of all app install events. |
skan_add_payment_info | Unique Add Payment Info (SKAN) | SKAN | The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. |
skan_add_payment_info_rate | Add Payment Info Rate (%) (SKAN) | SKAN | The percentage of unique add payment info events out of all app install events. |
skan_add_to_cart | Unique Add to Cart (SKAN) | SKAN | The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. |
skan_add_to_cart_rate | Add to Cart Rate (%) (SKAN) | SKAN | The percentage of unique add to cart events out of all app install events. |
skan_add_to_wishlist | Unique Add to Wishlist (SKAN) | SKAN | The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. |
skan_add_to_wishlist_rate | Add to Wishlist Rate (%) (SKAN) | SKAN | The percentage of unique add to wishlist events out of all app install events. |
skan_app_install | App Install (SKAN) | SKAN | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. |
skan_checkout | Unique Checkout (SKAN) | SKAN | The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. |
skan_checkout_rate | Checkout Rate (%) (SKAN) | SKAN | The percentage of unique checkout events out of all app install events. |
skan_complete_tutorial | Unique Complete Tutorial (SKAN) | SKAN | The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. |
skan_complete_tutorial_rate | Complete Tutorial Rate (%) (SKAN) | SKAN | The percentage of unique complete tutorial events out of all app install events. |
skan_conversion | Conversion (SKAN) | SKAN | The number of times your ad achieved an outcome based on the objective and settings you selected. |
skan_conversion_rate | CVR (%) (SKAN) | SKAN | The percentage of results you received out of all the clicks of your ads. |
skan_cost_per_achieve_level | Cost per Unique Achieve Level (SKAN) | SKAN | The average cost for each unique achieve level event that is attributed to your ads. |
skan_cost_per_add_payment_info | Cost per Unique Add Payment Info (SKAN) | SKAN | The average cost for each unique add payment info event that is attributed to your ads. |
skan_cost_per_add_to_cart | Cost per Unique Add to Cart (SKAN) | SKAN | The average cost for each unique add to cart event that is attributed to your ads. |
skan_cost_per_add_to_wishlist | Cost per Unique Add to Wishlist (SKAN) | SKAN | The average cost for each unique add to wishlist event that is attributed to your ads. |
skan_cost_per_app_install | Cost per App Install (SKAN) | SKAN | The average cost for each app install event. |
skan_cost_per_checkout | Cost per Unique Checkout (SKAN) | SKAN | The average cost for each unique checkout event that is attributed to your ads. |
skan_cost_per_complete_tutorial | Cost per Unique Complete Tutorial (SKAN) | SKAN | The average cost for each unique complete tutorial event that is attributed to your ads. |
skan_cost_per_conversion | CPA (SKAN) | SKAN | The average amount of money you’ve spent on a conversion. |
skan_cost_per_create_gamerole | Cost per Unique Create Role (SKAN) | SKAN | The average cost for each unique create role event that is attributed to your ads. |
skan_cost_per_create_group | Cost per Unique Create Group (SKAN) | SKAN | The average cost for each unique create group event that is attributed to your ads. |
skan_cost_per_in_app_ad_click | Cost per Unique In App Ad Click (SKAN) | SKAN | The average cost for each unique in-app ad click event that is attributed to your ads. |
skan_cost_per_in_app_ad_impr | Cost per Unique In App Ad Impr (SKAN) | SKAN | The average cost for each unique in-app ad impression event that is attributed to your ads. |
skan_cost_per_join_group | Cost per Unique Join Group (SKAN) | SKAN | The average cost for each unique join group event that is attributed to your ads. |
skan_cost_per_launch_app | Cost per Unique Launch App (SKAN) | SKAN | The average cost for each unique launch app event that is attributed to your ads. |
skan_cost_per_loan_apply | Cost per Unique Loan Apply (SKAN) | SKAN | The average cost for each unique loan apply event that is attributed to your ads. |
skan_cost_per_loan_credit | Cost per Unique Loan Approval (SKAN) | SKAN | The average cost for each unique loan approval event that is attributed to your ads. |
skan_cost_per_loan_disbursement | Cost per Unique Loan Disbursement (SKAN) | SKAN | The average cost for each unique loan disbursal event that is attributed to your ads. |
skan_cost_per_login | Cost per Unique Login (SKAN) | SKAN | The average cost for each unique login event that is attributed to your ads. |
skan_cost_per_purchase | Cost per Unique Purchase (SKAN) | SKAN | The average cost of each unique purchase that is attributed to your ads. |
skan_cost_per_ratings | Cost per Unique Rate (SKAN) | SKAN | The average cost for each unique rate event that is attributed to your ads. |
skan_cost_per_registration | Cost per Unique Registration (SKAN) | SKAN | The average cost for each unique registration event that is attributed to your ads. |
skan_cost_per_result | Cost Per Result (SKAN) | SKAN | The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the cost per result. |
skan_cost_per_sales_lead | Cost per Unique Generate Lead (SKAN) | SKAN | The average cost for each unique generate lead event that is attributed to your ads. |
skan_cost_per_search | Cost per Unique Search (SKAN) | SKAN | The average cost for each unique search event that is attributed to your ads. |
skan_cost_per_spend_credits | Cost per Unique Spend Credit (SKAN) | SKAN | The average cost for each unique spend credits event that is attributed to your ads. |
skan_cost_per_start_trial | Cost per Unique Start Trial (SKAN) | SKAN | The average cost for each unique start trial event that is attributed to your ads. |
skan_cost_per_subscribe | Cost per Unique Subscribe (SKAN) | SKAN | The average cost for each unique subscribe event that is attributed to your ads. |
skan_cost_per_total_achieve_level | Cost per Achieve Level (SKAN) | SKAN | The average cost for each achieve level event that is attributed to your ads. |
skan_cost_per_total_add_to_cart | Cost per Add to Cart (SKAN) | SKAN | The average cost for each add to cart event that is attributed to your ads. |
skan_cost_per_total_add_to_wishlist | Cost per Add to Wishlist (SKAN) | SKAN | The average cost for each add to wishlist event that is attributed to your ads. |
skan_cost_per_total_checkout | Cost per Checkout (SKAN) | SKAN | The average cost for each checkout event that is attributed to your ads. |
skan_cost_per_total_complete_tutorial | Cost per Complete Tutorial (SKAN) | SKAN | The average cost for each complete tutorial event that is attributed to your ads. |
skan_cost_per_total_create_gamerole | Cost per Create Role (SKAN) | SKAN | The average cost for each create role event that is attributed to your ads. |
skan_cost_per_total_create_group | Cost per Create Group (SKAN) | SKAN | The average cost for each create group event that is attributed to your ads. |
skan_cost_per_total_in_app_ad_click | Cost per In App Ad Click (SKAN) | SKAN | The average cost for each in app ad click event that is attributed to your ads. |
skan_cost_per_total_in_app_ad_impr | Cost per In App Ad Impr (SKAN) | SKAN | The average cost for each in-app ad impression event event that is attributed to your ads. |
skan_cost_per_total_join_group | Cost per Join Group (SKAN) | SKAN | The average cost for each join group event that is attributed to your ads. |
skan_cost_per_total_launch_app | Cost per Launch App (SKAN) | SKAN | The average cost for each launch app event that is attributed to your ads. |
skan_cost_per_total_loan_apply | Cost per Loan Apply (SKAN) | SKAN | The average cost for each times a user applied for a loan event that is attributed to your ads. |
skan_cost_per_total_loan_credit | Cost per Loan Approval (SKAN) | SKAN | The average cost for each a user was approved a loan event that is attributed to your ads. |
skan_cost_per_total_loan_disbursement | Cost per Loan Disbursement (SKAN) | SKAN | The average cost for each loan disbursement event that is attributed to your ads. |
skan_cost_per_total_login | Cost per Login (SKAN) | SKAN | The average cost for each login event that is attributed to your ads. |
skan_cost_per_total_purchase | Cost per Purchase (SKAN) | SKAN | The average cost for each purchase event that is attributed to your ads. |
skan_cost_per_total_ratings | Cost per Rate (SKAN) | SKAN | The average cost for each rate event that is attributed to your ads. |
skan_cost_per_total_registration | Cost per Registration (SKAN) | SKAN | The average cost for each registration event that is attributed to your ads. |
skan_cost_per_total_sales_lead | Cost per Generate Lead (SKAN) | SKAN | The average cost for each generate lead event that is attributed to your ads. |
skan_cost_per_total_search | Cost per Search (SKAN) | SKAN | The average cost for each search event that is attributed to your ads. |
skan_cost_per_total_spend_credits | Cost per Spend Credit (SKAN) | SKAN | The average cost for each spend credit event that is attributed to your ads. |
skan_cost_per_total_start_trial | Cost per Start Trial (SKAN) | SKAN | The average cost for each start trial event that is attributed to your ads. |
skan_cost_per_total_subscribe | Cost per Subscribe (SKAN) | SKAN | The average cost for each subscribe event that is attributed to your ads. |
skan_cost_per_total_unlock_achievement | Cost per Unlock Achievement (SKAN) | SKAN | The average cost for each unlock achievement event that is attributed to your ads. |
skan_cost_per_total_view_content | Cost per View Content (SKAN) | SKAN | The average cost for each view content event that is attributed to your ads. |
skan_cost_per_unlock_achievement | Cost per Unique Unlock Achievement (SKAN) | SKAN | The average cost for each unique unlock achievement event that is attributed to your ads. |
skan_cost_per_view_content | Cost per Unique View Content (SKAN) | SKAN | The average cost for each unique view content event that is attributed to your ads. |
skan_cost_total_add_payment_info | Cost per Add Payment Info (SKAN) | SKAN | The average cost for each add payment info event that is attributed to your ads. |
skan_create_gamerole | Unique Create Role (SKAN) | SKAN | The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. |
skan_create_gamerole_rate | Create Role Rate (%) (SKAN) | SKAN | The percentage of unique create role events out of all app install events. |
skan_create_group | Unique Create Group (SKAN) | SKAN | The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. |
skan_create_group_rate | Create Group Rate (%) (SKAN) | SKAN | The percentage of unique create group events out of all app install events. |
skan_in_app_ad_click | Unique In App Ad Click (SKAN) | SKAN | The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. |
skan_in_app_ad_click_rate | In App Ad Click Rate (%) (SKAN) | SKAN | The percentage of unique in-app ad click events out of all app install events. |
skan_in_app_ad_impr | Unique In App Ad Impr (SKAN) | SKAN | The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. |
skan_in_app_ad_impr_rate | In App Ad Impr Rate (%) (SKAN) | SKAN | The percentage of unique in-app ad impression events out of all app install events. |
skan_join_group | Unique Join Group (SKAN) | SKAN | The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. |
skan_join_group_rate | Join Group Rate (%) (SKAN) | SKAN | The percentage of unique join group events out of all app install events. |
skan_launch_app | Unique Launch App (SKAN) | SKAN | The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. |
skan_launch_app_rate | Launch App Rate (%) (SKAN) | SKAN | The percentage of unique launch app events out of all app install events. |
skan_loan_apply | Unique Loan Apply (SKAN) | SKAN | The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. |
skan_loan_apply_rate | Loan Apply Rate (%) (SKAN) | SKAN | The percentage of unique loan apply events out of all app install events. |
skan_loan_credit | Unique Loan Approval (SKAN) | SKAN | The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. |
skan_loan_credit_rate | Loan Approval Rate (%) (SKAN) | SKAN | The percentage of unique loan approval events out of all app install events. |
skan_loan_disbursement | Unique Loan Disbursement (SKAN) | SKAN | The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. |
skan_loan_disbursement_rate | Loan Disbursement Rate (%) (SKAN) | SKAN | The number of unique loan disbursals in your mobile app that were recorded as app events and attributed to your ads. |
skan_login | Unique Login (SKAN) | SKAN | The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. |
skan_login_rate | Login Rate (%) (SKAN) | SKAN | The percentage of unique login events out of all app install events. |
skan_purchase | Unique Purchase (SKAN) | SKAN | The number of unique purchases event occurred in your app that were recorded by your measurement partner. |
skan_purchase_rate | Purchase Rate (%) (SKAN) | SKAN | The percentage of unique purchase event out of all the app install event. |
skan_ratings | Unique Rate (SKAN) | SKAN | The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. |
skan_ratings_rate | Rate Rate (%) (SKAN) | SKAN | The percentage of unique rate events out of all app install events. |
skan_registration | Unique Registration (SKAN) | SKAN | The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. |
skan_registration_rate | Registration Rate (%) (SKAN) | SKAN | The percentage of unique registration events out of all app install events. |
skan_result | Result (SKAN) | SKAN | The number of times your ad achieved an outcome, based on the optimization goal you selected. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the results. |
skan_result_rate | Result Rate (%) (SKAN) | SKAN | The percentage of results you achieved out of all of the views/clicks on your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the result rate. |
skan_sales_lead | Unique Generate Lead (SKAN) | SKAN | The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads. |
skan_sales_lead_rate | Generate Lead Rate (%) (SKAN) | SKAN | The percentage of unique generate lead events out of all app install events. |
skan_search | Unique Search (SKAN) | SKAN | The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. |
skan_search_rate | Search Rate (%) (SKAN) | SKAN | The percentage of unique search events out of all app install events. |
skan_spend_credits | Unique Spend Credit (SKAN) | SKAN | The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. |
skan_spend_credits_rate | Spend Credit Rate (%) (SKAN) | SKAN | The percentage of unique spend credits events out of all app install events. |
skan_start_trial | Unique Start Trial (SKAN) | SKAN | The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. |
skan_start_trial_rate | Start Trial Rate (%) (SKAN) | SKAN | The percentage of unique start trial events out of all app install events. |
skan_subscribe | Unique Subscribe (SKAN) | SKAN | The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. |
skan_subscribe_rate | Subscribe Rate (%) (SKAN) | SKAN | The percentage of unique subscribe events out of all app install events. |
skan_total_achieve_level | Total Achieve Level (SKAN) | SKAN | The number of times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_achieve_level_value | Total Achieve Level Value (SKAN) | SKAN | The value of achieve level events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_add_payment_info | Total Add Payment Info (SKAN) | SKAN | The number of times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_add_to_cart | Total Add to Cart (SKAN) | SKAN | The number of times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_add_to_cart_value | Total Add to Cart Value (SKAN) | SKAN | The value of add to cart events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_add_to_wishlist | Total Add to Wishlist (SKAN) | SKAN | The number of times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_add_to_wishlist_value | Total Add to Wishlist Value (SKAN) | SKAN | The value of add to wishlist events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_checkout | Total Checkout (SKAN) | SKAN | The number of times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_checkout_value | Total Checkout Value (SKAN) | SKAN | The value of checkout events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_complete_tutorial | Total Complete Tutorial (SKAN) | SKAN | The number of times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_complete_tutorial_value | Total Complete Tutorial Value (SKAN) | SKAN | The value of complete tutorial events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_create_gamerole | Total Create Role (SKAN) | SKAN | The number of times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. |
skan_total_create_gamerole_value | Total Create Role Value (SKAN) | SKAN | The value of create role events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_create_group | Total Create Group (SKAN) | SKAN | The number of create groups in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_create_group_value | Total Create Group Value (SKAN) | SKAN | The value of create group events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_in_app_ad_click | Total In App Ad Click (SKAN) | SKAN | The number of in-app ad click events that occurred in your mobile app and are attributed to your ads. |
skan_total_in_app_ad_click_value | Total In App Ad Click Value (SKAN) | SKAN | The value of in app ad click events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_in_app_ad_impr | Total In App Ad Impr (SKAN) | SKAN | The number of in-app ad impression events that occurred in your mobile app and are attributed to your ads. |
skan_total_in_app_ad_impr_value | Total In App Ad Impr Value (SKAN) | SKAN | The value of in-app ad impression event events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_join_group | Total Join Group (SKAN) | SKAN | The number of times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. |
skan_total_join_group_value | Total Join Group Value (SKAN) | SKAN | The value of join group events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_launch_app | Total Launch App (SKAN) | SKAN | The number of times a user launched your mobile app that were recorded as app events and attributed to your ads. |
skan_total_loan_apply | Total Loan Apply (SKAN) | SKAN | The number of times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_loan_credit | Total Loan Approval (SKAN) | SKAN | The number of times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_loan_disbursement | Total Loan Disbursement (SKAN) | SKAN | The number of loan disbursal in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_login | Total Login (SKAN) | SKAN | The number of logins in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_purchase | Total Purchase (SKAN) | SKAN | The number of purchases in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_purchase_value | Total Purchase Value (SKAN) | SKAN | The total value of purchase events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_ratings | Total Rate (SKAN) | SKAN | The number of ratings in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_ratings_value | Total Rate Value (SKAN) | SKAN | The value of rate events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_registration | Total Registration (SKAN) | SKAN | The number of registrations in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_sales_lead | Total Generate Lead (SKAN) | SKAN | The number of leads generated in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_sales_lead_value | Total Generate Lead Value (SKAN) | SKAN | The value of generate lead events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_search | Total Search (SKAN) | SKAN | The number of searches in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_spend_credits | Total Spend Credit (SKAN) | SKAN | The number of times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. |
skan_total_spend_credits_value | Total Spend Credit Value (SKAN) | SKAN | The value of spend credit events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_start_trial | Total Start Trial (SKAN) | SKAN | The number of times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_subscribe | Total Subscribe (SKAN) | SKAN | The number of subscriptions in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_subscribe_value | Total Subscribe Value (SKAN) | SKAN | The value of subscribe events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_unlock_achievement | Total Unlock Achievement (SKAN) | SKAN | The number of times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. |
skan_total_unlock_achievement_value | Total Unlock Achievement Value (SKAN) | SKAN | The value of unlock achievement events in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_view_content | Total View Content (SKAN) | SKAN | The number of times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. |
skan_total_view_content_value | Total View Content Value (SKAN) | SKAN | The value of view content events in your mobile app that were recorded as app events and attributed to your ads. |
skan_unlock_achievement | Unique Unlock Achievement (SKAN) | SKAN | The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. |
skan_unlock_achievement_rate | Unlock Achievement Rate (%) (SKAN) | SKAN | The percentage of unique unlock achievement events out of all app install events. |
skan_view_content | Unique View Content (SKAN) | SKAN | The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. |
skan_view_content_rate | View Content Rate (%) (SKAN) | SKAN | The percentage of unique view content events out of all app install events. |
cost_per_link_clicks | Cost per link click | WEBSITE CLICKS OR CONVERSIONS | Total spend divided by the number of link clicks, including earned. You only pay the first time someone clicks on your link or Website Card. |
custom_conversions | Custom conversions | WEBSITE CLICKS OR CONVERSIONS | Total number of web conversions of type CUSTOM |
custom_conversions_order_quantity | Custom conversions (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type DOWNLOAD |
custom_conversions_post_engagement | Custom conversions (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type DOWNLOAD |
custom_conversions_post_view | Custom conversions (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type DOWNLOAD |
custom_conversions_sale_amount | Custom conversions (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale_amount of conversions of type DOWNLOAD |
downloads | Downloads | WEBSITE CLICKS OR CONVERSIONS | Total number of conversions of type DOWNLOAD |
link_click_rate | Link click rate | WEBSITE CLICKS OR CONVERSIONS | Total clicks on a link or a Website Card divided by total impressions, including earned. |
link_clicks | Link clicks | WEBSITE CLICKS OR CONVERSIONS | Total clicks on the link or Website Card in your ad, including earned. This includes clicks you’re not billed for. |
mobile_achievements_unlocked_order_quantity | Mobile achievements unlocked (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type ACHIEVEMENT_UNLOCKED |
mobile_achievements_unlocked_post_engagement | Mobile achievements unlocked (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type ACHIEVEMENT_UNLOCKED |
mobile_achievements_unlocked_post_view | Mobile achievements unlocked (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type ACHIEVEMENT_UNLOCKED |
mobile_achievements_unlocked_sale_amount | Mobile achievements unlocked (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type ACHIEVEMENT_UNLOCKED |
mobile_achievements_unlocked_total | Mobile achievements unlocked | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type ACHIEVEMENT_UNLOCKED |
mobile_add_to_carts_order_quantity | Mobile add to carts (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type ADD_TO_CART |
mobile_add_to_carts_post_engagement | Mobile add to carts (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type ADD_TO_CART |
mobile_add_to_carts_post_view | Mobile add to carts (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type ADD_TO_CART |
mobile_add_to_carts_sale_amount | Mobile add to carts (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type ADD_TO_CART |
mobile_add_to_carts_total | Mobile add to carts | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type ADD_TO_CART |
mobile_add_to_wishlists_order_quantity | Mobile add to whishlists (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type ADD_TO_WISHLIST |
mobile_add_to_wishlists_post_engagement | Mobile add to whishlists (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type ADD_TO_WISHLIST |
mobile_add_to_wishlists_post_view | Mobile add to whishlists (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type ADD_TO_WISHLIST |
mobile_add_to_wishlists_sale_amount | Mobile add to whishlists (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type ADD_TO_WISHLIST |
mobile_add_to_wishlists_total | Mobile add to whishlists | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type ADD_TO_WISHLIST |
mobile_checkouts_initiated_order_quantity | Mobile checkouts initiated (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type CHECKOUT_INITIATED |
mobile_checkouts_initiated_post_engagement | Mobile checkouts initiated (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type CHECKOUT_INITIATED |
mobile_checkouts_initiated_post_view | Mobile checkouts initiated (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type CHECKOUT_INITIATED |
mobile_checkouts_initiated_sale_amount | Mobile checkouts initiated (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type CHECKOUT_INITIATED |
mobile_checkouts_initiated_total | Mobile checkouts initiated | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type CHECKOUT_INITIATED |
mobile_content_views_order_quantity | Mobile content views (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type CONTENT_VIEW |
mobile_content_views_post_engagement | Mobile content views (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type CONTENT_VIEW |
mobile_content_views_post_view | Mobile content views (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type CONTENT_VIEW |
mobile_content_views_sale_amount | Mobile content views (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type CONTENT_VIEW |
mobile_content_views_total | Mobile content views | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type CONTENT_VIEW |
mobile_downloads_order_quantity | Mobile downloads (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type DOWNLOAD |
mobile_downloads_post_engagement | Mobile downloads (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type DOWNLOAD |
mobile_downloads_post_view | Mobile downloads (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type DOWNLOAD |
mobile_downloads_sale_amount | Mobile downloads (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type DOWNLOAD |
mobile_downloads_total | Mobile downloads | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type DOWNLOAD |
mobile_installs_order_quantity | Mobile installs (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type INSTALL |
mobile_installs_post_engagement | Mobile installs (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type INSTALL |
mobile_installs_post_view | Mobile installs (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type INSTALL |
mobile_installs_sale_amount | Mobile installs (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type INSTALL |
mobile_installs_total | Mobile installs | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type INSTALL |
mobile_invites_order_quantity | Mobile invites (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type INVITE |
mobile_invites_post_engagement | Mobile invites (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type INVITE |
mobile_invites_post_view | Mobile invites (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type INVITE |
mobile_invites_sale_amount | Mobile invites (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type INVITE |
mobile_invites_total | Mobile invites | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type INVITE |
mobile_key_page_views_order_quantity | Mobile key page views (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type KEY_PAGE_VIEW |
mobile_key_page_views_post_engagement | Mobile key page views (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type KEY_PAGE_VIEW |
mobile_key_page_views_post_view | Mobile key page views (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type KEY_PAGE_VIEW |
mobile_key_page_views_sale_amount | Mobile key page views (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type KEY_PAGE_VIEW |
mobile_key_page_views_total | Mobile key page views | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type KEY_PAGE_VIEW |
mobile_levels_achieved_order_quantity | Mobile levels achieved (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type LEVEL_ACHIEVED |
mobile_levels_achieved_post_engagement | Mobile levels achieved (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type LEVEL_ACHIEVED |
mobile_levels_achieved_post_view | Mobile levels achieved (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type LEVEL_ACHIEVED |
mobile_levels_achieved_sale_amount | Mobile levels achieved (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type LEVEL_ACHIEVED |
mobile_levels_achieved_total | Mobile levels achieved | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type LEVEL_ACHIEVED |
mobile_logins_order_quantity | Mobile logins (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type LOGIN |
mobile_logins_post_engagement | Mobile logins (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type LOGIN |
mobile_logins_post_view | Mobile logins (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type LOGIN |
mobile_logins_sale_amount | Mobile logins (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type LOGIN |
mobile_logins_total | Mobile logins | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type LOGIN |
mobile_payment_info_additions_order_quantity | Mobile payment info additions (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type PAYMENT_INFO_ADDITION |
mobile_payment_info_additions_post_engagement | Mobile payment info additions (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type PAYMENT_INFO_ADDITION |
mobile_payment_info_additions_post_view | Mobile payment info additions (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type PAYMENT_INFO_ADDITION |
mobile_payment_info_additions_sale_amount | Mobile payment info additions (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type PAYMENT_INFO_ADDITION |
mobile_payment_info_additions_total | Mobile payment info additions | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type PAYMENT_INFO_ADDITION |
mobile_purchases_assisted | Mobile purchases (Assisted) | WEBSITE CLICKS OR CONVERSIONS | Number of assisted conversions of type PURCHASE |
mobile_purchases_order_quantity | Mobile purchases (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type PURCHASE |
mobile_purchases_post_engagement | Mobile purchases (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type PURCHASE |
mobile_purchases_post_view | Mobile purchases (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type PURCHASE |
mobile_purchases_sale_amount | Mobile purchases (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type PURCHASE |
mobile_purchases_total | Mobile purchases | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type PURCHASE |
mobile_rates_order_quantity | Mobile rates (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type RATE |
mobile_rates_post_engagement | Mobile rates (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type RATE |
mobile_rates_post_view | Mobile rates (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type RATE |
mobile_rates_sale_amount | Mobile rates (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type RATE |
mobile_rates_total | Mobile rates | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type RATE |
mobile_re_engages_order_quantity | Mobile re-engages (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type RE_ENGAGE |
mobile_re_engages_post_engagement | Mobile re-engages (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type RE_ENGAGE |
mobile_re_engages_post_view | Mobile re-engages (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type RE_ENGAGE |
mobile_re_engages_sale_amount | Mobile re-engages (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type RE_ENGAGE |
mobile_re_engages_total | Mobile re-engages | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type RE_ENGAGE |
mobile_reservations_order_quantity | Mobile reservations (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type RESERVATION |
mobile_reservations_post_engagement | Mobile reservations (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type RESERVATION |
mobile_reservations_post_view | Mobile reservations (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type RESERVATION |
mobile_reservations_sale_amount | Mobile reservations (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type RESERVATION |
mobile_reservations_total | Mobile reservations | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type RESERVATION |
mobile_searches_order_quantity | Mobile searches (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type SEARCH |
mobile_searches_post_engagement | Mobile searches (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type SEARCH |
mobile_searches_post_view | Mobile searches (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type SEARCH |
mobile_searches_sale_amount | Mobile searches (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type SEARCH |
mobile_searches_total | Mobile searches | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type SEARCH |
mobile_shares_order_quantity | Mobile shares (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type SHARE |
mobile_shares_post_engagement | Mobile shares (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type SHARE |
mobile_shares_post_view | Mobile shares (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type SHARE |
mobile_shares_sale_amount | Mobile shares (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type SHARE |
mobile_shares_total | Mobile shares | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type SHARE |
mobile_sign_ups_assisted | Mobile sign ups (Assisted) | WEBSITE CLICKS OR CONVERSIONS | Number of assisted conversions of type SIGN_UP |
mobile_sign_ups_order_quantity | Mobile sign ups (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type SIGN_UP |
mobile_sign_ups_post_engagement | Mobile sign ups (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type SIGN_UP |
mobile_sign_ups_post_view | Mobile sign ups (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type SIGN_UP |
mobile_sign_ups_sale_amount | Mobile sign ups (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type SIGN_UP |
mobile_sign_ups_total | Mobile sign ups | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type SIGN_UP |
mobile_site_visits_order_quantity | Mobile site visits (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type SITE_VISIT |
mobile_site_visits_post_engagement | Mobile site visits (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type SITE_VISIT |
mobile_site_visits_post_view | Mobile site visits (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type SITE_VISIT |
mobile_site_visits_sale_amount | Mobile site visits (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type SITE_VISIT |
mobile_site_visits_total | Mobile site visits | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type SITE_VISIT |
mobile_spent_credits_order_quantity | Mobile spent credits (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type SPENT_CREDIT |
mobile_spent_credits_post_engagement | Mobile spent credits (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type SPENT_CREDIT |
mobile_spent_credits_post_view | Mobile spent credits (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type SPENT_CREDIT |
mobile_spent_credits_sale_amount | Mobile spent credits (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type SPENT_CREDIT |
mobile_spent_credits_total | Mobile spent credits | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type SPENT_CREDIT |
mobile_tutorials_completed_order_quantity | Mobile tutorials completed (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type TUTORIAL_COMPLETED |
mobile_tutorials_completed_post_engagement | Mobile tutorials completed (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type TUTORIAL_COMPLETED |
mobile_tutorials_completed_post_view | Mobile tutorials completed (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type TUTORIAL_COMPLETED |
mobile_tutorials_completed_sale_amount | Mobile tutorials completed (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type TUTORIAL_COMPLETED |
mobile_tutorials_completed_total | Mobile tutorials completed | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type TUTORIAL_COMPLETED |
mobile_updates_order_quantity | Mobile updates (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type UPDATE |
mobile_updates_post_engagement | Mobile updates (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type UPDATE |
mobile_updates_post_view | Mobile updates (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type UPDATE |
mobile_updates_sale_amount | Mobile updates (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale amount of conversions of type UPDATE |
mobile_updates_total | Mobile updates | WEBSITE CLICKS OR CONVERSIONS | Total number of mobile conversions of type UPDATE |
purchases | Purchases | WEBSITE CLICKS OR CONVERSIONS | Total number of conversions of type PURCHASE |
sign_ups | Sign ups | WEBSITE CLICKS OR CONVERSIONS | Total number of conversions of type SIGN_UP |
site_visits | Site visits | WEBSITE CLICKS OR CONVERSIONS | Total number of conversions of type SITE_VISIT |
web_downloads_order_quantity | Web downloads (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type DOWNLOAD |
web_downloads_post_engagement | Web downloads (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type DOWNLOAD |
web_downloads_post_view | Web downloads (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type DOWNLOAD |
web_downloads_sale_amount | Web downloads (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale_amount of conversions of type DOWNLOAD |
web_downloads_total | Web downloads | WEBSITE CLICKS OR CONVERSIONS | Total number of web conversions of type DOWNLOAD |
web_purchases_assisted | Web purchases (Assisted) | WEBSITE CLICKS OR CONVERSIONS | Number of assisted conversions of type PURCHASE |
web_purchases_order_quantity | Web purchases (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type PURCHASE |
web_purchases_post_engagement | Web purchases (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type PURCHASE |
web_purchases_post_view | Web purchases (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type PURCHASE |
web_purchases_sale_amount | Web purchases (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale_amount of conversions of type PURCHASE |
web_purchases_total | Web purchases | WEBSITE CLICKS OR CONVERSIONS | Total number of web conversions of type PURCHASE |
web_sign_ups_assisted | Web sign ups (Assisted) | WEBSITE CLICKS OR CONVERSIONS | Number of assisted conversions of type SIGN_UP |
web_sign_ups_order_quantity | Web sign ups (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type SIGN_UP |
web_sign_ups_post_engagement | Web sign ups (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type SIGN_UP |
web_sign_ups_post_view | Web sign ups (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type SIGN_UP |
web_sign_ups_sale_amount | Web sign ups (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale_amount of conversions of type SIGN_UP |
web_sign_ups_total | Web sign ups | WEBSITE CLICKS OR CONVERSIONS | Total number of web conversions of type SIGN_UP |
web_site_visits_order_quantity | Web site visits (Order quantity) | WEBSITE CLICKS OR CONVERSIONS | Corresponding order quantity of conversions of type SITE_VISIT |
web_site_visits_post_engagement | Web site visits (Post engagement) | WEBSITE CLICKS OR CONVERSIONS | Number of post engagement conversions of type SITE_VISIT |
web_site_visits_post_view | Web site visits (Post view) | WEBSITE CLICKS OR CONVERSIONS | Number of post view conversions of type SITE_VISIT |
web_site_visits_sale_amount | Web site visits (Sale amount) | WEBSITE CLICKS OR CONVERSIONS | Corresponding sale_amount of conversions of type SITE_VISIT |
web_site_visits_total | Web site visits | WEBSITE CLICKS OR CONVERSIONS | Total number of web conversions of type SITE_VISIT |
promoted_tweet_approval_status | Promoted Tweet Approval Status | PROMOTED TWEET | Promoted Tweet Approval Status |
promoted_tweet_created_at | Promoted Tweet created at | PROMOTED TWEET | Promoted Tweet Created At |
promoted_tweet_deleted | Promoted Tweet deleted | PROMOTED TWEET | Promoted Tweet Deleted |
promoted_tweet_id | Promoted Tweet id | PROMOTED TWEET | A reference to the promoted Tweet |
promoted_tweet_status | Promoted Tweet status | PROMOTED TWEET | Promoted Tweet Entity Status |
promoted_tweet_updated_at | Promoted Tweet updated at | PROMOTED TWEET | The date the promoted tweet was last updated |
tweet_hashtags | Tweet hashtags | PROMOTED TWEET | Tweet hashtags |
tweet_id | Tweet id | PROMOTED TWEET | The unique ID for your Tweet. |
tweet_image | Tweet image | PROMOTED TWEET | The tweet’s image or thumbnail |
tweet_image_url | Tweet image URL | PROMOTED TWEET | The URL of the tweet image or thumbnail |
tweet_language | Tweet language | PROMOTED TWEET | Tweet language. |
tweet_scheduled_at | Tweet scheduled at | PROMOTED TWEET | Promoted Tweet Scheduled At |
tweet_scheduled_status | Tweet scheduled status | PROMOTED TWEET | Whether the tweet is scheduled for later or not |
tweet_source | Tweet source | PROMOTED TWEET | Promoted Tweet Source |
tweet_symbols | Tweet symbols | PROMOTED TWEET | Symbols included in the tweet |
tweet_text | Tweet text | PROMOTED TWEET | Text of the tweet content. |
tweet_type | Tweet type | PROMOTED TWEET | Tweet type. |
tweet_url | Tweet URL | PROMOTED TWEET | URL to the promoted tweet |
tweet_user_mentions | Tweet user mentions | PROMOTED TWEET | User mentions in the Tweet. |
tweet_username | Tweet username | PROMOTED TWEET | The @username that sent the Tweet. |
cost_per_video_15s_view | Cost per 15s video view | PROMOTED VIDEO VIEWS | Cost per 15s view is calculated by dividing total spend by the total number of 6s views. You only pay the first time a user watches your video. |
cost_per_video_3s100pct_view | Cost per 3s/100% video view | PROMOTED VIDEO VIEWS | Cost per 3s/100% view is calculated by dividing total spend by the total number of 3s/100% views. You only pay the first time a user watches your video. |
cost_per_video_6s_view | Cost per 6s video view | PROMOTED VIDEO VIEWS | Cost per 6s view is calculated by dividing total spend by the total number of 6s views. You only pay the first time a user watches your video. |
cost_per_video_completion | Cost per video completion | PROMOTED VIDEO VIEWS | Total spend divided by the number of video completions. |
cost_per_video_views | Cost per video view | PROMOTED VIDEO VIEWS | Total spend divided by the number of views, including earned. You only pay the first time someone watches your video. |
video_15s_view_rate | 15s video view rate | PROMOTED VIDEO VIEWS | This rate is calculated by dividing 15s video views by impressions. Regardless of your bid type, this metric will be calculated using 15s video views. |
video_15s_views | 15s video views | PROMOTED VIDEO VIEWS | These ad views only count when your video is watched either 15 seconds or 95% of the total duration. You’re not billed for these. |
video_3s100pct_view_rate | 3s/100% video view rate | PROMOTED VIDEO VIEWS | This rate is calculated by dividing 3s/100% video ad views by impressions. Regardless of your bid type, this metric will be calculated using 3s/100% video ad views. |
video_3s100pct_views | 3s/100% video views | PROMOTED VIDEO VIEWS | These views only count when your video is watched in 100% view for 3 seconds or more, or when a user expands or unmutes your video. This includes views you are not billed for. |
video_6s_view_rate | 6s video view rate | PROMOTED VIDEO VIEWS | This rate is calculated by dividing 6s video ad views by impressions. Regardless of your bid type, this metric will be calculated using 6s video ad views. |
video_6s_views | 6s video views | PROMOTED VIDEO VIEWS | These views only count when your video is watched in 50% view for 6 seconds or more, or when a user expands or unmutes your video. This includes views you are not billed for. |
video_completion_rate | Video completion rate | PROMOTED VIDEO VIEWS | Total video completions divided by video impressions. Regardless of your bid type, this metric will be calculated using video completions. |
video_completions | Video completions | PROMOTED VIDEO VIEWS | The number of people who watched 100% of the video, regardless of how much of the video player is in view. You’re not billed for these. |
video_content_starts | Video starts | PROMOTED VIDEO VIEWS | The number of people who started the video, regardless of how much of the video player is in view. You’re not billed for these. |
video_cta_clicks | Video call to action | PROMOTED VIDEO VIEWS | Total clicks on the call to action in the video player. This includes clicks you are not billed for. |
video_view_rate | Video view rate | PROMOTED VIDEO VIEWS | Total video views divided by impressions. Regardless of your bid type, this is always calculated using video ad views. |
video_views | Video views | PROMOTED VIDEO VIEWS | Total number of video views. Video views only count when your video is watched in 50% view for 2 seconds or more, or when a user clicks to expand/unmute your video. This includes views you are not billed for. |
video_views_25 | Video played 25% | PROMOTED VIDEO VIEWS | The number of people who watched 25% of the video, regardless of how much of the video player is in view. You’re not billed for these. |
video_views_50 | Video played 50% | PROMOTED VIDEO VIEWS | The number of people who watched 50% of the video, regardless of how much of the video player is in view. You’re not billed for these. |
video_views_75 | Video played 75% | PROMOTED VIDEO VIEWS | The number of people who watched 75% of the video, regardless of how much of the video player is in view. You’re not billed for these. |
ac | Audience network | AUDIENCE | Group by audience network |
action_category | Action Category | AUDIENCE | Available only when the behavior id dimension is used. |
action_period | Action Period | AUDIENCE | Available only when the behavior_id dimension is used. This metric does not support asynchronous reports. |
action_scene | Action Scene | AUDIENCE | Available when the behavior_id dimension is used. |
behavior_id | Behavior ID | AUDIENCE | Group by behavior |
behavior_name | Behavior Name | AUDIENCE | Available at Ad Group and Ad levels. Returned if the promotion type of one Ad Group is App. |
country_code | Country Code | AUDIENCE | Group by country |
device_brand_id | Device Brand ID | AUDIENCE | Group by device brand. When this dimension is used,lifetimecannot betrue. |
device_brand_name | Device Brand Name | AUDIENCE | Examples are, App Store: https://apps.apple.com/us/app/angry-birds/id343200656; Google Play：https://play.google.com/store/apps/details?id=com.rovio.angrybirds. |
dma_id | Dma ID | AUDIENCE | Group by Designated Market Area (DMA). Only U.S. has DMAs. For available DMAs, seeRegions. |
interest_category | Interest Category | AUDIENCE | Group by first_level interest category |
interest_category_tier2 | Interest Category Tier2 | AUDIENCE | Group by second_level interest category |
interest_category_tier3 | Interest Category Tier3 | AUDIENCE | Group by third_level interest category |
interest_category_tier4 | Interest Category Tier4 | AUDIENCE | Group by fourth_level interest category |
language | Language | AUDIENCE | Group by audience language |
platform | Platform | AUDIENCE | Grouped by operating system |
province_id | Province ID | AUDIENCE | Group by province. For available values, seeRegions. |
province_name | Province name | AUDIENCE | Group by province. For available values. |
user_action | User Action | AUDIENCE | Available only when the behavior_id dimension is used. This metric does not support asynchronous reports. |
click_rate | Click rate | TWEET ENGAGEMENTS | Click Rate |
clicks | Clicks | TWEET ENGAGEMENTS | Total clicks on links, hashtags, a Website Card, and other Tweet details in your ad, combined with likes and profile clicks. |
cost_per_engagement | Cost per engagement (CPE) | TWEET ENGAGEMENTS | Total spend divided by the number of Tweet engagements, including earned. You only pay the first time someone engages with your ad (e.g. Retweets, replies, likes, or other clicks) |
cost_per_lead | Cost per lead | TWEET ENGAGEMENTS | Total spend divided by the number of leads, including earned. You only pay for leads generated by your ad |
engagement_rate | Engagement rate | TWEET ENGAGEMENTS | Tweet engagements divided by impressions. This helps you understand the rate of engagements with your ad. |
engagements | Engagements | TWEET ENGAGEMENTS | Total interactions with the entity, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you’re not billed for. |
lead_rate | Lead rate | TWEET ENGAGEMENTS | Total leads divided by the number of impressions, including earned. You only pay the first time a user submits a Lead Generation Card. |
leads | Leads | TWEET ENGAGEMENTS | Total number of card engagements. |
likes | Likes | TWEET ENGAGEMENTS | The number of people who liked your ad by clicking the heart button. |
media_engagements | Media engagements | TWEET ENGAGEMENTS | Total clicks and swipes on your media, including videos, Vines, GIFs, and images. This includes interactions you are not billed for. |
media_view_rate | Media view rate | TWEET ENGAGEMENTS | Total media views divided by number of impressions |
media_views | Media views | TWEET ENGAGEMENTS | Total views (autoplay and click) of your media across videos, Vines, GIFs, and images. This includes views you are not billed for. |
qualified_impressions | Qualified Impressions | TWEET ENGAGEMENTS | Total number of qualified impressions. |
replies | Replies | TWEET ENGAGEMENTS | The number of people that responded to your Tweet by clicking the reply button. |
retweets | Retweets | TWEET ENGAGEMENTS | The number of people that Retweeted your ad by clicking the Retweet button. |
swipes | Swipes | TWEET ENGAGEMENTS | Total swipes on Carousel images or videos. |
tweets_posted | Tweets Posted | TWEET ENGAGEMENTS | Total number of Tweets posted, including Quote Tweets and Tweets created with conversational cards. |
unfollows | Unfollows | TWEET ENGAGEMENTS | The number of people that unfollowed you as a result of seeing your ad. |
votes | Votes | TWEET ENGAGEMENTS | Total number of votes in a X poll. This includes earned clicks that you’re not billed for. |
age | Age | SEGMENTATION | Age |
app_store_category | App store category | SEGMENTATION | App store category |
audiences | Audience | SEGMENTATION | Audiences |
cities | City | SEGMENTATION | Cities |
conversations | Conversation | SEGMENTATION | Conversations |
events | Event | SEGMENTATION | Events |
gender | Gender | SEGMENTATION | Gender |
gender_icon | Gender icon | SEGMENTATION | Gender icon |
gender_icon_url | Gender icon url | SEGMENTATION | Gender icon url |
keywords | Keyword | SEGMENTATION | Keywords |
languages | Language | SEGMENTATION | Languages |
locations | Country | SEGMENTATION | Locations |
locations_icon | Country icon | SEGMENTATION | Locations icon |
locations_icon_url | Country icon url | SEGMENTATION | Locations icon url |
platforms | Platform | SEGMENTATION | Platforms |
similar_to_followers_of_user | Similar to followers of user | SEGMENTATION | Similar to followers of user |
slides | Slide | SEGMENTATION | Slides |
tv_shows | TV show | SEGMENTATION | TV shows |
ad_group_advertiser_domain | Ad Group advertiser domain | AD GROUP | The website domain for this advertiser, without the protocol specification. |
ad_group_categories | Ad Group categories | AD GROUP | The relevant IAB categories for this advertiser. |
ad_group_created_at | Ad Group created at | AD GROUP | When the ad group was created. |
ad_group_creative_source | Ad Group creative source | AD GROUP | Ad Group creative source. |
ad_group_currency | Ad Group currency | AD GROUP | Ad Group currency. |
ad_group_deleted | Ad Group deleted | AD GROUP | Whether or not the ad group was deleted. |
ad_group_end | Ad Group end | AD GROUP | The date your ad group is scheduled to stop running. |
ad_group_id | Ad Group ID | AD GROUP | The unique ID for each ad group. |
ad_group_name | Ad Group name | AD GROUP | The name of your ad group. |
ad_group_pay_by | Ad Group pay by | AD GROUP | Ad Group pay by. |
ad_group_placements | Ad Group placements | AD GROUP | The placement location(s) for this line item to display in. Specify a comma-separated list of placement values. |
ad_group_primary_web_event_tag | Ad Group primary web event tag | AD GROUP | The identifier of the primary web event tag. Allows more accurate tracking of engagements for the campaign pertaining to this line item. |
ad_group_product_type | Ad Group product type | AD GROUP | The type of promoted product that this line item will contain. |
ad_group_start | Ad Group start | AD GROUP | The date your ad group is scheduled to start running. |
ad_group_status | Ad Group status | AD GROUP | The delivery status (e.g. active, paused, running) of your ad group. |
ad_group_updated_at | Ad Group updated at | AD GROUP | When the ad group was last updated. |
objective | Objective | AD GROUP | The objective you selected for your campaign. All ad groups in a campaign will have the same objective. Your objective reflects the marketing result you want. |
age_id | Age ID | SEGMENTATION_ID | Age ID |
app_store_category_id | App store category ID | SEGMENTATION_ID | App store category ID |
audience_id | Audience ID | SEGMENTATION_ID | Audience ID |
city_id | City ID | SEGMENTATION_ID | City ID |
conversation_id | Conversation ID | SEGMENTATION_ID | Conversation ID |
event_id | Event ID | SEGMENTATION_ID | Event ID |
gender_id | Gender ID | SEGMENTATION_ID | Gender ID |
keyword_id | Keyword ID | SEGMENTATION_ID | Keyword ID |
language_id | Language ID | SEGMENTATION_ID | Language ID |
location_id | Country ID | SEGMENTATION_ID | Location ID |
platform_id | Platform ID | SEGMENTATION_ID | Platform ID |
similar_to_followers_of_user_id | Similar to followers of user ID | SEGMENTATION_ID | Similar to followers of user ID |
slide_id | Slide ID | SEGMENTATION_ID | Slide ID |
tv_show_id | TV show ID | SEGMENTATION_ID | TV show ID |
media_creative_created_at | Media Creative created at | MEDIA CREATIVE | Media Creative Created At |
media_creative_creative_type | Media Creative type | MEDIA CREATIVE | Media Creative Type |
media_creative_deleted | Media Creative deleted | MEDIA CREATIVE | Whether the media creative has been deleted. |
media_creative_entity_status | Media Creative status | MEDIA CREATIVE | Status of the media creative |
media_creative_id | Media Creative ID | MEDIA CREATIVE | The unique ID for your media creative. |
media_creative_landing_url | Media Creative landing URL | MEDIA CREATIVE | Media Creative Landing Url |
media_creative_updated_at | Media Creative updated at | MEDIA CREATIVE | The date the media creative was last updated |
media_url | Media URL | MEDIA CREATIVE | Media URL |
utm_campaign | UTM campaign | MEDIA CREATIVE | Extracted utm_campaign parameter from the landing URL of the media creative. |
utm_content | UTM content | MEDIA CREATIVE | Extracted utm_content parameter from the landing URL of the media creative. |
utm_medium | UTM medium | MEDIA CREATIVE | Extracted utm_medium parameter from the landing URL of the media creative. |
utm_source | UTM source | MEDIA CREATIVE | Extracted utm_source parameter from the landing URL of the media creative. |
utm_term | UTM term | MEDIA CREATIVE | Extracted utm_term parameter from the landing URL of the media creative. |
campaign_created_at | Campaign created at | CAMPAIGN | When the campaign was created. |
campaign_currency | Campaign currency | CAMPAIGN | Campaign currency. |
campaign_deleted | Campaign deleted | CAMPAIGN | Whether or not the campaign was deleted. |
campaign_end | Campaign end | CAMPAIGN | The date your campaign is scheduled to end. |
campaign_id | Campaign ID | CAMPAIGN | The unique ID for each campaign. |
campaign_name | Campaign name | CAMPAIGN | The name you choose for your campaign. |
campaign_servable | Campaign servable | CAMPAIGN | Whether or not the campaign is servable. |
campaign_standard_delivery | Campaign standard delivery | CAMPAIGN | Campaign standard delivery |
campaign_start | Campaign start | CAMPAIGN | The date your campaign is scheduled to launch. |
campaign_status | Campaign status | CAMPAIGN | The status of your campaign. |
campaign_updated_at | Campaign updated at | CAMPAIGN | When the campaign was last updated. |
reasons_campaign_is_not_servable | Reasons campaign is not servable | CAMPAIGN | Reasons campaign is not servable. |
funding_source_able_to_fund | Funding source able to fund | FUNDING SOURCE | Whether or not your funding source is able to fund. |
funding_source_created_at | Funding source created at | FUNDING SOURCE | When your funding source was created. |
funding_source_currency | Funding source currency | FUNDING SOURCE | Funding source currency |
funding_source_deleted | Funding source deleted | FUNDING SOURCE | Whether or not your funding source was deleted. |
funding_source_end | Funding source end | FUNDING SOURCE | The last day your funding source can spend. |
funding_source_id | Funding source id | FUNDING SOURCE | The unique ID of the funding source for your campaign/ad group/ad. |
funding_source_name | Funding source name | FUNDING SOURCE | The name of the funding source for your campaign/ad group/ad. |
funding_source_start | Funding source start | FUNDING SOURCE | When your funding source can start to spend. |
funding_source_status | Funding source status | FUNDING SOURCE | The serving status of your funding source. |
funding_source_type | Funding source type | FUNDING SOURCE | The type of the funding source for your campaign/ad group/ad. |
funding_source_updated_at | Funding source updated at | FUNDING SOURCE | When your funding source was last updated. |
reasons_funding_source_is_not_able_to_fund | Reasons funding source is not able to fund | FUNDING SOURCE | Reasons funding source is not able to fund. |
app_install_rate | App Install Rate | PLAYABLE | App Install Rate. (The total count is calculated based on the time each ad impression occurred.) |
associated_adgroup_count | Associated Adgroup Count | PLAYABLE | No. of Related Ad Groups |
country | Country | PLAYABLE | Delivery Country |
create_time | Playable create Time | PLAYABLE | Create time |
modify_time | Modify Time | PLAYABLE | Modify time |
orientation | Orientation | PLAYABLE | Display orientation |
playable_id | Playable ID | PLAYABLE | Playable creative ID |
playable_name | Playable Name | PLAYABLE | Playable creative name |
playable_status | Playable Status | PLAYABLE | Status |
playable_url | Playable Url | PLAYABLE | Playable creative URL |
preview_url | Preview Url | PLAYABLE | Thumbnail |
date | Date | TIME | Date. |
day | Day | TIME | Day of the month |
day_of_week | Day of week (Mon – Sun) | TIME | Day of week (Mon – Sun) |
month | Month | TIME | Month |
month_day | Month Day | TIME | Month-Day |
quarter | Quarter | TIME | Quarter |
week | Week | TIME | Week |
year | Year | TIME | Year |
year_month | Month and year | TIME | Month and year |
year_quarter | Quarter and year | TIME | Quarter and year |
year_week | Week and year | TIME | Week and year |
ad_group_total_budget | Ad Group total budget | SPEND | The maximum amount you’re willing to spend on each ad group, for the duration of the ad group flight length. |
bid_amount | Bid amount | SPEND | The amount you’re willing to bid in the auction for your ads to be seen. This is different from the price you actually pay per result, depending on your objective and whether you have set a max, target, or automatic bid. |
bid_optimization | Bid optimization | SPEND | The optimization setting to use with this ad group. |
bid_type | Bid type | SPEND | The method you use to set how much you’re willing to pay to show your ad: max, target, or automatic bid. |
campaign_daily_budget | Campaign daily budget | SPEND | Campaign daily budget. |
campaign_total_budget | Campaign total budget | SPEND | The maximum amount you’re willing to spend on each campaign for the duration of the campaign. |
funding_source_credit_limit | Funding source credit limit | SPEND | The limit on your credit line. |
funding_source_lifetime_budget | Funding source lifetime budget | SPEND | The total budget available from your funding source. |
funding_source_remaining_credit | Funding source remaining credit | SPEND | The total credit remaining on your credit line. |
spend | Spend | SPEND | The total amount you’ve spent so far. |
app_clicks | App clicks | APP INSTALLS OR RE-ENGAGEMENTS | Total number of clicks to install or open your app. This includes earned clicks that you’re not billed for. |
app_clicks_rate | App clicks rate | APP INSTALLS OR RE-ENGAGEMENTS | Total number of app clicks divided by impressions. |
cost_per_app_click | Cost per app click | APP INSTALLS OR RE-ENGAGEMENTS | Total spend divided by the number of app clicks, including earned. You only pay the first time someone clicks to install or open your app. |
billed_engagements | Billed Engagements | DELIVERY | Total number of billed engagements. |
cost_per_1k_impressions | Cost per 1k impressions | DELIVERY | Total spend divided by the number (in thousands) of impressions. |
impressions | Impressions | DELIVERY | The number of times your ad is shown to users, including earned. |
cost_per_follow | Cost per follow | FOLLOWERS | Total spend divided by the number of followers, including earned. You only pay when someone follows you. |
follow_rate | Follow rate | FOLLOWERS | Total followers divided by total impressions. This helps you understand how well your ad is attracting new followers. |
follows | Follows | FOLLOWERS | Total number of followers generated from your Tweet, including earned. If you’re running a followers campaign, this number also reflects follows from other locations, including Who to follow. You only pay the first time someone follows you. |
account_id | Account ID | ACCOUNT | The unique ID for your ad account. Every ad account can promote one primary @username. |
account_name | Account Name | ACCOUNT | The name of your Ad account. |
average_frequency | Average frequency | REACH AND AVERAGE FREQUENCY | The average number of times your ad was served to each user. |
total_audience_reach | Total audience reach | REACH AND AVERAGE FREQUENCY | The number of people who saw your ad. |
placement | Placement | ENTITY PLACEMENT | Placement. Either ALL_ON_TWITTER or PUBLISHER_NETWORK |
end_date | End date | End date | End date |
real_time | Real time | Real time API | Get your data directly from Meta’s API, this field will increase your loading time but will give the exact number from the business manager. |
start_date | Start date | Start date | Start date |