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What you can do with this Instagram dashboard
Click a job to see it on demo data, then paste its prompt into Claude.
Track follower growth and reach
New followers and reach by day, so you see which days and posts brought people in.
- Did one post bring a jump in followers?
- Is reach growing week over week?
Chart Profile new followers and Profile reach per day for the last 14 days.
Find the posts and Reels that work
Every post and Reel ranked by engagement, so you know what to make again.
- Which posts get saved the most?
- Which ones beat my average engagement rate?
List my Instagram posts and Reels from the last 14 days with Post reach, Post engagement, Post saves and Post engagement rate, sorted by Post engagement.
Compare Reels, posts and Stories
Impressions, reach and engagement by format, so your time goes to the one that grows the account.
- Do Reels reach more people than feed posts?
- Is Story reach falling?
Show Posts count, impressions, Post engagement and Post engagement rate by Media product type for the last 14 days.Also built for this: Meta Ads dashboard template
See which Reels people share
Shares next to plays for every Reel, so you spot the topics that travel past your followers.
- Which Reel got the most shares per play?
- Do the most played Reels also get shared?
List my Reels from the last 14 days with Reels plays, Reels shares and Reels total interactions, sorted by Reels shares.
See where people leave your Stories
Reach, forward taps and exits by day, so you know which Stories lose viewers.
- Which days had the most exits?
- Do replies rise with reach?
Show Story reach, Stories taps (forward), Story exits and Stories replies by Story date for the last 14 days.
Find your best time to post
When your followers are online, so you schedule posts for the hours they scroll.
- Which hour has the most followers online?
- Is my usual posting time a good one?
Chart average Online followers by Hour of day for the last 14 days.
Know who follows you
Followers by age, gender and city, so your content and offers match the people you reach.
- Which age group is the largest?
- Which cities should a local promo target?
Show Total followers by Followers age and Followers gender, then the top Followers city values.
Turn profile visits into site visits
Profile views next to website taps, so you see whether your bio link earns the click.
- What share of profile visitors tap the link?
- Did a bio change move taps?
Chart Profile views and Taps on website link per day for the last 14 days.Also built for this: Google Analytics dashboard template
How to set up the Instagram dashboard in Claude
You need an Instagram business or creator account, a free Porter account and a paid Claude plan. Setup takes about 10 minutes.
Connect Instagram in Porter
Sign up free at Porter, pick Instagram, log in with Facebook, tick your Instagram account and pick Claude as the destination. The Instagram to Claude tutorial shows each click.
Add Porter to Claude
In Claude, go to Customize → Connectors → Add custom connector, paste https://mcp.portermetrics.com/mcp and name it Porter Metrics. Then sign in to Porter and allow access.
In Claude: Customize, Connectors, Add custom connector, then paste Porter’s MCP URL Paste the install prompt
Paste this prompt into a new chat and swap in your account. The Free plan covers 14 days; the trial adds comparisons and stored Stories.
Install promptDuplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/V9YjhiKmfwmht1c2RzfTEd Then rebuild it with my own data through Porter: an Instagram dashboard for [account] for the last 14 days: KPI cards for Total followers, Profile new followers, Profile reach, Profile impressions, Post engagement rate and Taps on website link; daily Profile new followers and Profile reach; every post and Reel by Post caption with Media product type, Post reach, Post engagement, Post saves, Reels shares and Post engagement rate; totals by Media product type; Reels with Reels plays, Reels shares and Reels total interactions; Stories by Story date with Story reach, Stories taps (forward), Story exits and Stories replies; Online followers by Hour of day; Total followers by Followers age, Followers gender and Followers city; and daily Profile views and Taps on website link.
Open in Claude with this prompt 
The first thing Claude builds: KPI cards for your own account. Demo data shown.
How to connect Instagram to Claude (no code)
Instagram fields and data
The template uses 27 of the 104 Instagram fields Porter reads, such as Post video views or Taps on email link.
Top 5 Instagram KPIs to watch
Trailgear demo data · last 14 days vs the 14 before
- Profile new followers1,140+16.3%
A spike the day after a post tells you which content wins followers.
- Profile reach312.0K+8.0%
Reach growing faster than followers means new people find you, mostly through Reels.
- Post engagement rate4.17%−0.2 pts
Falling on flat reach means the content misses; check your top posts table.
- Reels shares3,7455.5 per 1,000 plays
Shares push Reels to non-followers. Repeat the topics with the most shares per play.
- Taps on website link1,120+10.9%
Flat taps on rising profile views points to the bio link, not the content.
How the numbers are calculated
- Post engagement rate
- Post engagement ÷ Post impressions (Reels plays for Reels).
- Shares per 1,000 plays
- Reels shares ÷ Reels plays × 1,000.
- Exits per impression
- Story exits ÷ Story impressions.
- Link tap rate
- Taps on website link ÷ Profile views.
- Change
- (This period − previous) ÷ previous.
Data sources
Metrics
Total followers- Profile new followers
- Profile reach
- Profile impressions
- Profile views
- Taps on website link
- Post reach
- Post engagement
- Post saves
- Post engagement rate
- Reels plays
- Reels shares
- Reels total interactions
- Story reach
- Stories taps (forward)
- Story exits
- Online followers
Dimensions
- Date
- Post caption
- Media product type
- Post date
- Story date
- Hour of day
- Followers age
- Followers gender
- Followers city
- Post type
See all fields:Instagram Insights · 104 fields
What makes this Instagram dashboard different
The Professional dashboard in the app shows one account at a time, and Instagram deletes Stories after 24 hours. This keeps the history on one link you can act on from the chat.
Ask why reach dropped in the same chat
Ask Claude which post or format caused it.
Keep Stories after they disappear
On paid plans Porter stores every day’s Stories.
Reply to comments without opening the app
Claude drafts replies and posts them once you approve.
See the visits Instagram sends to your site
Add GA4 to see the sessions and sales it brings.
Send clients a report on your logo
Email it with your logo on a schedule.
Share it without Instagram access
Anyone with the link sees it, no login needed.
What the dashboard includes
- Six KPI cards
- Daily new followers and reach
- Every post and Reel ranked by engagement
- Reels vs posts vs Stories
- Reels shares per play
- Stories by day with exits
- Online followers by hour
- Followers by age, gender and city
- Share by link, PDF or email
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ChatGPTGet your free Instagram dashboard
Connect your Instagram account and paste the prompt. Your posts, Reels and Stories fill the same layout.
Free plan · 14-day trial · No card needed