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Local SEO report templates
Porter’s 12 local SEO report templates are grouped by what each one reports on. Filter by tool or use case and open a card for its preview and setup.
12 templates
Local SEO performance reports
Claude
Local SEO dashboard template
Compare calls, directions and website clicks for every location.
Porter dashboardLocal SEO dashboard
Follow calls, direction requests, website clicks and reviews per location.
Data StudioLocal SEO report template
Report views, calls and direction requests for each location.
Google SheetsGoogle Business Profile performance
Track impressions, direction requests, calls and website clicks by month in Google Sheets.
Data StudioFree local SEO report
See calls, website clicks and direction requests by day, and the weekday with most actions.Google Business Profile reports
ClaudeGoogle Business Profile dashboard template
See Maps and Search views, calls and reviews for each location.
Porter dashboardGoogle Business Profile dashboard
Track views, calls and website clicks per location, plus post views.
Data StudioGoogle Business Profile report template
Show each location's views, customer actions, reviews and post views.
Google SheetsGoogle Business Profile audit
Check each location against a profile checklist and see what to fix first.
Google SheetsGoogle Business Profile review analysis
Follow reviews and average rating by day and month for every location.Local SEO with Search Console
Local SEO report example
Porter’s local SEO report example is a Claude report on Trailgear demo data. Click through its four views before connecting anything.
What to include in a local SEO report
A local SEO report built on Porter’s templates has six parts, in the order a client or manager reads them.
Visibility
Views on Google Search and Maps for each location against the previous period.
Website traffic
Clicks from Search Console on your local landing pages.
Next steps
Two or three actions per location, such as reviews to answer or a profile to complete.
Match the detail to the reader: owners need calls and reviews; SEO teams need views, landing pages and the profile audit. For site-wide SEO, use the SEO report templates.
How to set up a local SEO report template
Every Porter local SEO report template starts with one free step: connect your accounts in Porter. Then set it up in your reporting tool.
On Porter’s Free plan, Claude reads the last 15 days and Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, open Data sources and connect the accounts your report needs, for example your Google Business Profile for the Google Business Profile report.
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your location in place of the one in brackets (Google Business Profile to Claude tutorial). Claude reads your data through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/Xv6rAeRKFmSjY2f3EUJCG6
Then rebuild it with my own data through Porter: a Google Business Profile dashboard for all my locations for the last 14 days: impressions on Maps vs Search and mobile vs desktop, calls, direction requests, website clicks and bookings by day and by location, plus new reviews, average rating and reply time. Rank locations by calls and mark the last 4 days as incomplete.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your accounts.
Share it with viewer or editor access, or schedule it by email.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources, click Copy Report and set the date range you report on, for example last month compared with the previous period.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your accounts.
Run the prebuilt queries and set the refresh to daily or weekly.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these local SEO report templates different
Google Business Profile shows one location at a time. Porter’s templates compare every location in one report that updates itself.
See a live example first
Click through the Claude local SEO report example on demo data without an account.
Every location in one view
Compare calls, directions and reviews across all your locations at once.
Profile audit included
Check each location against a profile checklist in Google Sheets.
One report, four tools
Explore it in Claude, send it as a Porter link, or keep it in Data Studio or Google Sheets.
Unlimited accounts on every plan
Connect as many accounts as you manage, even on the free-forever plan, and switch clients with one filter.
More report template galleries
Porter has a gallery for each channel, data source and tool.
Local SEO report template FAQ
Are these local SEO report templates free?
Yes. All 12 Porter local SEO report templates and prompts are free to download, and the Free plan never expires. Longer date ranges need the 14-day trial or a paid plan from $12.50 per account a month, billed annually (Porter pricing).
What should a local SEO report include?
Views on Search and Maps, calls, direction requests and website clicks per location, reviews and rating, traffic to local landing pages and next steps.
Can I report on many locations at once?
Yes. Connect your Google Business Profile in Porter and every location you manage appears; filter by location or compare them side by side.
Can I report on several accounts or clients?
Yes. Porter connects unlimited accounts, even on the free-forever plan. Connect every account you manage and switch between them with the account filter.
Can I send the report automatically?
Yes. A Porter dashboard shares by link and PDF and can be scheduled by email every week or month. In Data Studio, use Share, Schedule delivery.
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the report and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard for client links and scheduled email, Data Studio if your reports live there, and Google Sheets for formulas or Excel.
Get your free local SEO report template
Pick a template, connect your Google Business Profile for free and send your first local SEO report today.
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