Porter Metrics brings public Instagram data into Claude, ChatGPT and other AI clients through one MCP server. MCP is the Model Context Protocol, the open standard AI apps use to reach other tools. Ask what a rival posts, which Reels pull the most likes or how often they post, and Claude runs the Instagram competitor analysis from public profile data.
Porter reads other brands’ profiles through Meta’s Business Discovery API, with your own Instagram account as the sign-in. Your own account’s insights live on the Instagram MCP for your account.
One server, any public professional account: Porter brings public Instagram data to the AI clients and workflows social media teams already use. The same Porter server URL works in Claude, ChatGPT and any MCP client that supports remote servers. Porter calls Meta’s official Instagram API on your behalf, so there’s no scraper, no password sharing and no app to register.
Public objects: business and creator profiles · feed posts · Reels · carousels and their slides · hashtags · top and recent posts for a hashtag
Profile: username · name · biography · website · followers count · following count · posts count · profile picture
Engagement: likes · comments
Content: caption · publish time · media type (image, video, carousel) · product type (feed or Reels) · permalink · image URL · video thumbnail · carousel slides
Porter’s Instagram public data actions: profile lookup · profile posts · hashtag search · hashtag top posts · hashtag recent posts. Every one is a read.
The same Instagram Public Data connection also sends data to Data Studio (formerly Looker Studio), BigQuery and Google Sheets, at no extra cost.
Meta’s Business Discovery docs describe the call: it returns data about other Instagram business or creator accounts, runs on the business or creator account making the request and leaves out age-gated accounts. Every field is listed in the Instagram Public Data fields list.
Porter’s Instagram Public Data MCP reads only what a business or creator profile already shows the public. Every question is a read: nothing is posted, liked, followed or messaged, and the account you research connects nothing. Your own Instagram professional account opens the door, through Meta’s official API.
Your Instagram account signs the request and nothing else. Its posts, followers, settings and messages stay exactly as you left them.
Porter calls Meta’s Business Discovery and hashtag search endpoints. You never share an Instagram password, and no browser bot logs in on your behalf.
Reach, impressions, saves, shares, Stories, follower history and audience demographics belong to the account owner. Claude compares profiles on followers, likes, comments and posting patterns, and labels anything it infers.
Meta’s hashtag search docs allow up to 30 unique hashtags in a 7-day period per account. Asking about the same hashtag again doesn’t count twice, so pick the tags that matter.
Disconnect Instagram in Porter, or remove Porter from your Instagram and Facebook business integrations. Access lives in your Porter connection, never in a token file.
Porter’s Instagram Public Data MCP uses one server URL in every AI client, plus an Instagram sign-in you complete once. Claude takes Porter as a plugin or a custom connector. ChatGPT takes it through the Porter Metrics app or a custom MCP server. Both look up the same public profiles.
Use the Claude plugin for the guided setup. Claude keeps the Porter plugin synced when new tools ship.
portermetrics/porter.portermetrics/porter.Anthropic’s guide to custom connectors using remote MCP walks through the same path, and Free plans get one custom connector. The Data Studio side lives on the Instagram Public Data connector for Data Studio page.
Click-by-click Claude plugin demo:
Use manual setup when Claude asks for a custom connector instead of a plugin.
Porter.https://mcp.portermetrics.com/mcp.Instagram Public Data to Claude demo:
Use the Porter Metrics app for the fastest ChatGPT route.
OpenAI documents custom MCP servers in ChatGPT. The guide on how to connect Instagram Public Data to ChatGPT covers the ChatGPT side step by step.
Click-by-click Instagram Public Data to ChatGPT demo:
Use the Porter MCP to get every new tool the day Porter ships it. It works on ChatGPT Business, Enterprise and Edu workspaces, and Pro accounts get read access, per OpenAI’s custom MCP server guide.
Porter and paste https://mcp.portermetrics.com/mcp under Connection.
Pick your coding agent. Each one uses the same server URL and a Google sign-in, so no API key or credentials file sits in a config.
/plugin marketplace add portermetrics/porter
/plugin install porter-metrics@portermetricsclaude mcp add --transport http porter https://mcp.portermetrics.com/mcp/mcp shows porter as connected. Ask: “Which Instagram Public Data accounts can you see?”mcp.json.{
"mcpServers": {
"porter": { "url": "https://mcp.portermetrics.com/mcp" }
}
}Ctrl/Cmd+Shift+P) and run MCP: Add Server → HTTP.https://mcp.portermetrics.com/mcp, name it porter and choose Global. Or add it to .vscode/mcp.json:{
"servers": {
"porter": { "type": "http", "url": "https://mcp.portermetrics.com/mcp" }
}
}codex mcp add porter --url https://mcp.portermetrics.com/mcpcodex mcp login portercodex mcp list shows porter as logged in. Start codex. Ask: “Which Instagram Public Data accounts can you see?”The same URL works in Windsurf, Cline, Zed and any client that supports remote MCP servers over HTTP.
Porter’s short runs Instagram competitor research in Claude, from the first lookup to the comparison. The same server URL works in ChatGPT.
Try this one once you’re connected:
Look up @copperlinecoffee on Instagram and show its followers, following, posts count, bio and website. Then list its last 12 posts with publish date, format, likes and comments.Each Instagram Public Data skill in Porter’s MCP is a ready-made prompt for one competitor question social teams ask every week. A skill turns public profiles, posts and hashtags into a benchmark, a format read, a content brief or a report you can send. Copy a prompt into Claude or ChatGPT, then swap in the accounts, hashtags and dates you track.
The Instagram-next-to-Facebook skill reads the Facebook Page through the Facebook Public Data connector for Claude, on the same Porter server URL.
Marketers who plan Instagram content against what rivals post get the most from Porter’s MCP. Agencies, social media managers, content and creative strategists, and small business founders use it to turn a competitor’s profile or a hashtag into a benchmark, a brief or a report in one chat.
For marketers who watch the feed, not only their own account.
Your client isn’t asking how many followers a rival has. They’re asking which posts made people stop.
You need a competitor’s reach, saves or follower history. Instagram keeps those numbers for the account owner, so no public-data tool shows them; Porter tracks your own account’s reach through the Instagram MCP.
Instagram competitor research in an AI chat comes in three shapes: a scraper-based MCP, a self-hosted server on Meta’s API, or a hosted MCP like Porter’s. All three put rivals’ posts in front of Claude. Porter hosts the server, uses Meta’s official Business Discovery API and adds your own channels, reports and skills.
A self-hosted server hands your AI Meta’s Business Discovery endpoint. Porter hands it the competitor analysis, ready to ask.
Both read public Instagram data through Meta’s official API. Here is where they part.
| Porter | Your own server on Meta’s API | |
|---|---|---|
| Same job, different reach | ||
| Setup | Paste one hosted URL, sign in with Instagram | Build, host and maintain the server |
| Meta app | Not needed | Your own app, with Meta’s permissions to manage |
| Accounts it reads | Business and creator profiles | Business and creator profiles |
| Profiles and posts | Profile lookups and post history, 50 posts per lookup | The raw Business Discovery response |
| Hashtags | Top and recent posts, within Meta’s 30-a-week limit | The same limit, handled by your code |
| Works in | Claude, ChatGPT, Cursor and any remote MCP client | The clients you configure it for |
| Price | Included in every Porter plan, the free plan too | Free to build; you maintain it |
| Only one side | ||
| Your own Instagram, Facebook and Meta Ads in the same chat | Yes, from Porter’s 30+ data sources | — |
| Hosted competitor reports at their own link | Yes | — |
| Reports by email on a schedule | Yes | — |
| Data Studio and Google Sheets | Yes | — |
| Skills: whole competitor tasks, already written | Yes | — |
The right column follows Meta’s Business Discovery and hashtag search docs (as of November 2026).
Build your own if you want to own the code and manage a Meta app. Everything under Only one side is what happens when competitor research sits next to your own marketing.
Meta’s own MCP servers cover ad accounts, developer apps and WhatsApp, as Meta’s MCP documentation lists them (as of November 2026). None of them looks up other accounts’ public profiles. Porter’s Instagram Public Data MCP does, on Meta’s Business Discovery API and from the same server URL as your other channels.
Plenty of them rank for this search, and they split by how they get the data. The method tells you what you’re signing up for.
Porter reads public profiles and hashtags through Meta’s official API from one hosted server, starting on the free plan.
The Instagram Public Data MCP is included in every Porter plan, the free-forever plan too. Reporting is billed per connected account.
Reporting price for connected accounts, in USD. AI chats, queries and dashboards are unlimited. Annual billing is 10 months for 12.
The more accounts you connect, the lower the price per account. See the full calculator on Porter pricing.
Porter looks up public Instagram business and creator accounts by @username, through Meta's Business Discovery API. Personal accounts and age-gated accounts return no data, so Claude tells you when a handle isn't a professional account.
Porter's Instagram Public Data MCP server URL is https://mcp.portermetrics.com/mcp. Paste it into Claude, ChatGPT or another AI client as a custom connector, then sign in with your Instagram business or creator account. The same URL reaches your own Instagram, Facebook and Meta Ads data in Porter.
Porter's Instagram Public Data MCP is included in every Porter plan, the free-forever plan too. The free plan covers unlimited connected accounts, up to 30 days of history, 15 days in AI chats and 100 automation credits a month. Paid Reporting starts at $12.50 a month per data source account, billed annually, and the 14-day trial needs no card.
No. Porter reads what a profile already shows the public, through Meta's Business Discovery API. Your own Instagram business or creator account makes the request, and nothing posts from it. The competitor never connects or approves anything.
Porter shows what Instagram makes public: followers, posts, likes, comments, captions and formats. Reach, impressions, saves, shares, Stories and follower history stay with the account owner. Claude compares accounts on engagement per follower and labels anything it infers.
Yes. Porter audits any brand's active ads in Meta's Ad Library, which covers ads on Instagram and Facebook, through the same server URL. Ask Claude for an Ad Library audit by brand name, website or Facebook Page URL.
Install the Porter plugin from Claude Settings → Customize → Plugins. Add the portermetrics/porter marketplace, install Porter Metrics from the Directory and sign in with your Instagram business or creator account. Then ask Claude to look up a competitor by @username.
MCP is the Model Context Protocol, an open-source standard for connecting AI applications to external systems like Instagram. Claude and ChatGPT are the agents, and Porter's MCP is how they reach public Instagram data.
Check that the handle is exact and the account is a business or creator account; personal and age-gated accounts return no data. Then check your own connection. An error that names your account, such as a changed password, means reconnecting Instagram in Porter, not a problem with the competitor.
Meta caps how much one lookup returns. Ask for 50 posts or fewer at a time, or about 25 when you also want image URLs and carousel slides. Claude pages back through older posts in batches and joins them.
Meta's hashtag endpoints return the posts, not the accounts behind them. Claude reads names from the captions, or you give it the handles to look up. Each tag you search counts toward the 30 unique hashtags a week.
Connect public Instagram data to Claude or ChatGPT and start with competitor benchmarks, hashtag reads and reports you can send.
Start free: unlimited connected accounts on the free-forever plan, or a 14-day trial with everything unlimited and no card.