Free Amazon Seller MCP: No-Code Setup

  • Free forever plan: unlimited connected accounts, up to 30 days of history (15 days in AI chats) and 100 automation credits a month.
  • Sign in with Amazon: you approve Porter on Amazon’s consent screen. No developer registration, no keys to copy.
  • Seller Central in one chat: sales, orders, FBA stock, ASINs, listings and competitive prices.
  • Changes wait for you: listing edits run only after you approve the exact change.
Try free

What is a Amazon Seller MCP server?

A Amazon Seller MCP server lets an AI assistant like Claude or ChatGPT reach your Amazon Seller data through the Model Context Protocol (MCP). You ask in plain language, and the assistant calls the Amazon Selling Partner API for sales, orders, FBA stock, ASINs, listings and competitive prices.

  • Quick setup: paste https://mcp.portermetrics.com/mcp into Claude, ChatGPT or Cursor and sign in with your Porter account. Full steps
  • Works in: Claude, ChatGPT, Claude Code, Cursor, VS Code and Codex
  • Data: sales, orders, FBA stock, ASINs, listings and competitive prices
  • Changes: listing edits, each after your approval
  • Price: free plan, paid plans from $15 per account a month
  • Official Amazon Seller server: Amazon’s Local MCP for SP-API, a developer package you run with your own app credentials
Use cases

Amazon Seller MCP use cases

Porter Metrics connects Amazon Seller Central to Claude, ChatGPT and other AI clients through one hosted MCP server. Ask which ASINs sold, which SKUs run low at FBA or which listing needs work, and fix it in the same chat.

Reports

Sales and orders

  • Daily sales: Total Sales, Order Count and Unit Count by day, week or month.
  • Top ASINs: Quantity Ordered and Item Price by ASIN, Seller SKU and Title.
  • FBA vs merchant orders: split any number by Fulfillment Channel (AFN for FBA, MFN for your own shipping).
  • Orders that need attention: Order Status, Latest Ship Date and Number Of Items Unshipped for recent orders.
  • Promotions: Promotion Discount and units by Promotion Ids.

FBA inventory

  • Stock you can sell: Fulfillable Quantity, Total Reserved Quantity and Total Unfulfillable Quantity by SKU.
  • Stock on the way: Inbound Shipped Quantity, Inbound Working Quantity and Inbound Receiving Quantity.

Listings and catalog

  • Competitive pricing: landed price, listing price and shipping for up to 20 ASINs at once.

Amazon next to your marketing

Research

  • Catalog lookups: search Amazon’s catalog by keyword, ASIN, UPC or EAN, and read sales ranks for one ASIN.

Audits

  • Damaged and stuck units: Warehouse Damaged Quantity, Customer Damaged Quantity and Total Researching Quantity.

Management

  • Edit a listing: change single attributes of a listing by SKU, such as the title or bullet points.
  • Create a listing: find the right product type, read the attributes it needs, then create the listing.
  • Delete a listing: remove a listing by SKU. Deleting is permanent, so Claude asks first.

Example answer

Demo data, from a fictional seller account. Prompt: “Show my top ASINs from the last 30 days with Unit Count, Total Sales and Average Unit Price, next to Fulfillable Quantity and days of FBA stock left.”

ASINProductUnit CountTotal SalesAverage Unit PriceFulfillable QuantityDays of stock
B0DEMO1A21Bamboo Cutting Board · Large412$12,318.80$29.9014010
B0DEMO2B34Knife Sharpener · 3-stage655$9,818.45$14.9942019
B0DEMO3C55Silicone Utensil Set298$7,447.02$24.99444
B0DEMO4D89Cast Iron Skillet · 10 in187$7,478.13$39.99152

The skillet has about 2 days of FBA stock left, so Claude lists it first in the inbound shipment plan.

Reference

Amazon Seller MCP server reference

One MCP server: Porter connects Amazon Seller Central to the AI clients, fields and workflows Amazon marketers already use. The same server URL works in Claude, ChatGPT and any MCP client that supports remote servers. Porter reads Amazon’s Selling Partner API (SP-API) for you, so you never register an app or paste a refresh token.

Amazon Seller metrics

Sales: Total Sales · Order Count · Unit Count · Order Item Count · Average Unit Price

Orders: Order Total Amount · Number Of Items Shipped · Number Of Items Unshipped · Shipping Price · Promotion Discount

Order items: Quantity Ordered · Quantity Shipped · Item Price · Item Tax

FBA inventory: Fulfillable Quantity · Total Quantity · Total Reserved Quantity · Total Unfulfillable Quantity · Inbound Shipped Quantity

Porter has 133 ready-made Amazon Seller fields, 40 metrics and 93 dimensions. Each one is in the Amazon Seller Central fields list.

Dimensions and segments

Time: Date · Week · Month · Quarter · Year

Product: ASIN · Seller SKU · Title · Product Name · Product Type

Orders: Order Status · Fulfillment Channel · Order Type · Is Prime · Is Business Order

Marketplace: Marketplace Id · Sales Channel · Promotion Ids

Live actions

Orders: list orders by date · read one order · list an order’s items

Catalog and pricing: catalog search · one ASIN in full · competitive pricing · product types and their attributes

Listings: create or replace · update attributes · delete

Reports: request an Amazon report, check its status and download it

Other destinations

The same Amazon Seller connection also sends data to Data Studio (formerly Looker Studio), BigQuery and Google Sheets, at no extra cost.

Sales, orders and FBA stock come from Porter’s stored copy of your account, so reports cover every marketplace you connect. Live actions, like a listing edit or a price check, reach the North America marketplaces: the US, Canada, Mexico and Brazil, as listed in Amazon’s SP-API endpoints.

Security and trust

Safety and security

Porter’s Amazon Seller MCP reads Seller Central first and asks before it changes anything. You authorize Porter on Amazon’s own consent screen, every listing change waits for your yes, and you can remove the authorization from Seller Central whenever you like. Orders, payouts and FBA shipments stay in Seller Central, where you handle them as usual.

Reports change nothing

Sales, orders, order items and FBA stock are reads. Asking about them leaves your account exactly as it is.

Approval before every listing change

Claude shows you the SKU, the attribute and the new value first. Porter writes to Amazon only after you say yes.

Permanent actions get a second look

Deleting a listing can’t be undone, and a full replace overwrites every attribute. Claude names the SKU and asks before either one.

Sign in with Amazon, not a password

You connect through Amazon’s authorization flow, as Amazon’s guide to authorizing SP-API applications describes. Porter never sees your Seller Central password.

Money stays in Seller Central

Refunds, payouts, pricing rules and shipments stay out of reach. You handle those in Seller Central as usual.

Revoke access anytime

Remove Porter from your authorized apps in Seller Central and the connection stops at once. You can reconnect later.

Setup

How to set up the Amazon Seller MCP server

Porter’s Amazon Seller MCP uses one server URL in every AI client, and each client has its own place to paste it. Claude takes it as a plugin or a custom connector. ChatGPT takes it through the Porter Metrics app or a custom MCP server. Either way, you finish by signing in with Amazon and approving Porter.

https://mcp.portermetrics.com/mcp

How to install Amazon Seller MCP in Claude

  1. Open claude.ai and go to Settings → Connectors.
  2. Click Add custom connector.
  3. Name it Porter and paste https://mcp.portermetrics.com/mcp.
  4. Click Add, then sign in with your Porter account and approve access.
  5. Ask “Connect my Amazon Seller account”, sign in with Amazon and approve Porter.
  6. Ask Claude your first Amazon Seller question.

On Team and Enterprise plans, an owner adds the connector first. Anthropic’s custom connector guide covers the same steps. For a longer walkthrough, read how to connect Amazon Seller Central to Claude or see the Amazon Seller Central connector for Claude.

Watch the Claude setup demo

How to install Amazon Seller MCP in ChatGPT

ChatGPT has two routes to the same data. The Porter Metrics app in ChatGPT’s app directory works on any plan with apps. The Porter MCP gets every new tool the day Porter ships it, on Business, Enterprise and Edu workspaces.

Porter Metrics app: in ChatGPT, open Apps, search “Porter Metrics”, click Connect and sign in with your Porter account, then ask “Connect my Amazon Seller account”, sign in with Amazon and approve Porter.

Porter MCP:

  1. Open ChatGPT on the web and go to Plugins.
  2. Click +, then Add custom MCP server.
  3. Name it Porter and paste https://mcp.portermetrics.com/mcp under Connection.
  4. Choose OAuth, tick “I understand and want to continue” and click Create as a plugin.
  5. Sign in with your Porter account.

Pro accounts can add it with read access only, per OpenAI’s custom MCP server guide.

For the full guide, read how to connect Amazon Seller Central to ChatGPT or see the Amazon Seller Central connector for ChatGPT.

Watch the ChatGPT setup demo

How to install Amazon Seller MCP in Claude Code, Cursor, VS Code and Codex

Pick your coding agent. Each one uses the same server URL and a Google sign-in, so no API key or credentials file sits in a config.

  1. Add Porter’s plugin in Claude Code. It installs the Porter connector and Porter’s skill in one step.
    /plugin marketplace add portermetrics/porter /plugin install porter-metrics@portermetrics
  2. Ask for your data. The first time, your browser opens: sign in with the Google account you use in Porter.
  3. No plugins? Add the server directly instead:
    claude mcp add --transport http porter https://mcp.portermetrics.com/mcp
  4. Check: /mcp shows porter as connected. Ask: “Which Amazon Seller accounts can you see?”
  1. Open Cursor Settings → Tools & Integrations and click New MCP Server. Cursor opens mcp.json.
  2. Paste this and save.
    { "mcpServers": { "porter": { "url": "https://mcp.portermetrics.com/mcp" } } }
  3. Click Connect next to porter and sign in with the Google account you use in Porter.
  4. Check: porter shows a green dot in Tools & Integrations. Open an Agent chat. Ask: “Which Amazon Seller accounts can you see?”
  1. Open the Command Palette (Ctrl/Cmd+Shift+P) and run MCP: Add Server → HTTP.
  2. Paste https://mcp.portermetrics.com/mcp, name it porter and choose Global. Or add it to .vscode/mcp.json:
    { "servers": { "porter": { "type": "http", "url": "https://mcp.portermetrics.com/mcp" } } }
  3. Allow the sign-in prompt and sign in with the Google account you use in Porter.
  4. Check: open Copilot Chat in Agent mode; Porter’s tools appear under the tools icon. Ask: “Which Amazon Seller accounts can you see?”
  1. Add Porter from your terminal.
    codex mcp add porter --url https://mcp.portermetrics.com/mcp
  2. Sign in. Your browser opens: sign in with the Google account you use in Porter.
    codex mcp login porter
  3. Check: codex mcp list shows porter as logged in. Start codex. Ask: “Which Amazon Seller accounts can you see?”

The same URL works in Windsurf, Cline, Zed and any client that supports remote MCP servers over HTTP.

Add Porter’s skill

Porter’s skill teaches Claude which Porter tools to call for each Amazon Seller task, so answers need fewer retries. In claude.ai, download https://mcp.portermetrics.com/skill.zip and upload it in Settings → Capabilities → Skills. In Claude Code, Porter’s plugin adds it for you, and other agents can run npx skills add portermetrics/porter.

Test the connection

Paste this into a new chat. It only reads data.

Use Porter only. List my connected Amazon Seller accounts, then show Total Sales, Order Count and Unit Count by Date for the last 14 days. Say so if an account returns no data.

Amazon’s own MCP for SP-API

Amazon ships Local MCP for SP-API, an npm package for developers who build SP-API integrations (Amazon’s announcement of Local MCP for SP-API). It runs on your own machine with Node.js 20 or newer. Live calls need your own SP-API client ID, client secret and refresh token, which means registering as an SP-API developer first (Amazon’s SP-API registration overview).

Porter’s video connects Amazon Seller Central to Claude through Porter, from the Amazon sign-in to the first sales question.

Your first question, in either client:

For my Seller Central account, show Total Sales, Order Count and Unit Count by Date for the last 14 days.
Prompts

Amazon Seller MCP prompts

Copy a prompt into Claude or ChatGPT, then change the dates or thresholds to fit your account. Every change waits for your approval.

Reporting prompts

Top ASINs

For the last 30 days, rank ASINs by Quantity Ordered by Week, with Title, Seller SKU and Item Price. Show the 10 that sold most.

Marketplace split

For last month, show Total Sales, Order Count and Average Unit Price by Marketplace Id and Week, with each marketplace’s share of Total Sales.

FBA vs merchant

For the last 8 weeks, show Order Count and Order Total Amount by Fulfillment Channel and Week. Which channel grew faster?

Promotions that sold

For the last 60 days, show Promotion Discount and Quantity Ordered by Promotion Ids and Month. Rank promotions by units sold.

Orders at risk

List orders from the last 7 days that still have Number Of Items Unshipped above 0, with Order Status and Latest Ship Date, soonest first.

Research and audit prompts

Spend to Amazon sales

For the last 12 weeks, put weekly Meta Ads and Google Ads spend next to Amazon Total Sales and Unit Count by Week. Show whether weeks with more spend sold more.

Amazon vs your store

Compare Amazon Total Sales with Shopify Net Sales by Week for the last 12 weeks, with each channel’s share of the total.

Price check

Get competitive pricing in the US marketplace for my 10 best-selling ASINs. Flag every ASIN where my listing price sits above the landed price.

Catalog scan

Search the Amazon catalog in the US marketplace for ‘bamboo cutting board’, list the top results, then show the sales ranks of the first 5 ASINs.

The research skills blend Amazon with your ad accounts or store, so connect Meta Ads, Google Ads or Shopify in Porter first. Price checks and catalog scans run in North America marketplaces.

Management prompts

FBA restock list

Show Fulfillable Quantity, Total Reserved Quantity and Inbound Shipped Quantity by Product Name and Seller SKU. Flag SKUs under 50 fulfillable units with nothing inbound.

Listing fix

Rewrite the bullet points for SKU DEMO-123 so they lead with the main benefit. Show me old and new side by side, and update the listing only after I approve.

New listing

Find the product type for a stainless steel water bottle and list the attributes it needs. Draft the listing for SKU DEMO-456 and create it only after I approve.

Weekly email

Build an Amazon Seller dashboard with Total Sales, Order Count and Unit Count by Week, and email it to me every Monday at 8 a.m.
Who this is for

Who this is for

Porter’s Amazon Seller MCP fits marketers who sell on Amazon and answer for what it sells. E-commerce marketers, agencies, paid media teams and marketing analysts use it to turn a Seller Central question into a report, a restock list or an approved listing fix, without downloading a single report.

E-commerce and DTC marketers

  • Monday check: last week’s sales, orders and units by marketplace in one answer.
  • Restock in time: SKUs running low at FBA show up before they go out of stock.

Your week starts with one question: did last week sell more, and which ASIN carried it?

Agencies and freelancers

  • Every client account in one chat: one prompt answers for all of them, with the account as a column.
  • Client reports: a live dashboard link the client opens on Monday, already current.

Paid media and growth marketers

  • External traffic, real sales: Meta and Google Ads spend sits next to what Amazon sold.
  • Launch checks: the listing and stock are ready before the campaign starts.

When to use Amazon’s own instead

You build software on SP-API and want help with code, docs and API migrations. Amazon’s local MCP covers that job, and it can run next to Porter.

Comparison

Amazon’s SP-API MCP vs. Porter

Amazon has no hosted Seller Central MCP for sellers. Its Local MCP for SP-API is a developer package that searches SP-API docs, writes code samples and runs live calls with your own app credentials. Porter is a hosted MCP for marketers: sign in with Amazon, ask about sales and stock, and see Amazon next to your other channels.

Amazon’s MCP helps you build on SP-API. Porter’s MCP hands your AI your Seller Central account next to everything that drives sales.

Both reach the Selling Partner API, and both can run live SP-API calls. Here is where they part.

PorterAmazon’s Local MCP for SP-API
Same job, different reach
Where it runsHosted by Porter at mcp.portermetrics.com/mcpOn your own machine, with Node.js 20 or newer
Sign-inSign in with Amazon and approve PorterYour own SP-API client ID, client secret and refresh token
Before you startA Seller Central accountRegister as an SP-API developer and create an app
Built forMarketers, agencies and analystsDevelopers building SP-API integrations
Listing changesCreate, update or delete listings after you approveLive SP-API requests your app’s credentials allow
PriceIncluded in every Porter plan, the free plan tooNo price listed in Amazon’s announcement
Only one side
Ad platforms and your own store in the same answerYes, from Porter’s 30+ data sources—
133 ready-made fields for reportsYes—
Live dashboards at their own linkYes—
Scheduled reports by emailYes—
Data Studio, Google Sheets, BigQueryYes—
SP-API docs search, code samples in 5 languages, API migration help—Yes

Amazon’s column follows Amazon’s announcement of Local MCP for SP-API (as of November 2026).

Use Amazon’s own if you write SP-API code. Everything under Only one side is what happens when Amazon is one sales channel among several.

Which Amazon Seller MCP do you need?

“Amazon Seller MCP” names a few different setups. The job decides which one you want.

  • Amazon’s Local MCP for SP-API: for developers building on SP-API, run on their own machine.
  • Self-hosted open-source servers: free to download and yours to run. You register the app, keep the tokens and patch the server when SP-API changes.
  • Porter: your Seller Central account next to your ads and your own store, hosted, in any MCP client.

Porter vs other hosted Amazon Seller MCPs

Hosted Amazon Seller MCPs such as Two Minute Reports, Zapier and DataDoe also skip the setup. Porter is built for teams that report on several accounts and channels:

1

Every account at once

One prompt answers for all your Amazon Seller accounts and clients, not one account per setup.

2

Amazon Seller next to 30+ sources

GA4, Google Tag Manager, Google Ads, Meta Ads and Klaviyo, blended in one answer.

3

Competitor research

Competitor ads, keywords and search results, next to your own Amazon Seller numbers.

4

Reports outside the chat

Live dashboards, scheduled email reports, and the same data in Data Studio, BigQuery and Google Sheets.

5

Changes with approval

Every Amazon Seller change is shown first and waits for your yes.

6

Claude and ChatGPT both covered

A remote MCP URL, plus an approved app in ChatGPT’s app directory.

Amazon Seller MCP pricing

The Amazon Seller MCP is included in every Porter plan, the free-forever plan too. Reporting is billed per connected account.

  • 14-day trial: everything unlimited, no credit card.
  • Free forever: unlimited connected accounts, 30 days of history (15 days in AI chats), 100 automation credits a month.
  • Paid Reporting: from $15 per account a month, or $12.50 billed annually.
  • Unlimited questions: AI chats, queries and dashboards are included. Reads are free; each completed change uses 1 automation credit.
5 accounts
Monthly billing
$40
Annual billing, per month
$33.33
Per account
$8.00

Reporting price for connected accounts, in USD. AI chats, queries and dashboards are unlimited. Annual billing is 10 months for 12.

The more accounts you connect, the lower the price per account. See the full calculator on Porter pricing.

Frequently asked questions

Is there a Amazon Seller MCP on GitHub?

Yes, community servers such as jay-trivedi/amazon_sp_mcp. Each runs on your machine with your own Amazon Seller credentials. Porter's is hosted, so there's nothing to install.

Is there an official Amazon Seller MCP?

Amazon ships Local MCP for SP-API, a developer package that runs on your machine and needs your own SP-API app credentials. It has no hosted Seller Central server for sellers. Porter's Amazon Seller MCP runs at https://mcp.portermetrics.com/mcp, connects with Sign in with Amazon and puts your ads and store next to it.

What is the Amazon Seller MCP server URL?

Porter's Amazon Seller MCP server URL is https://mcp.portermetrics.com/mcp. Paste it into Claude, ChatGPT or another AI client as a custom connector, then ask the client to connect your Amazon Seller account. Amazon's own MCP has no URL to paste: you install it on your machine with npm.

Is Amazon Seller MCP free?

Porter includes its Amazon Seller MCP in every plan, the free-forever plan too. The free plan connects unlimited accounts, keeps up to 30 days of history (15 days in AI chats) and adds 100 automation credits a month. Paid Reporting starts at $12.50 a month per data source account, billed annually.

Do I need an SP-API developer account?

Not with Porter. You sign in with Amazon and approve Porter on Amazon's consent screen, and Porter handles the SP-API side. Amazon's own MCP and most open-source servers need you to register as a developer and keep your own client ID, client secret and refresh token.

Can I connect several marketplaces or seller accounts?

Yes. Each seller and marketplace pair connects to Porter as its own account, from Amazon.com to Amazon.ca and Amazon.com.mx. Claude queries them together in one question, with the marketplace or account as a column, so agencies use one prompt for every client.

Troubleshooting

Why don't Claude's numbers match Seller Central?

Total Sales counts product sales, while Order Total Amount adds shipping and tax, so the two never match. Date presets like "last 7 days" end yesterday. FBA inventory is today's snapshot by SKU, not a daily history. Ask for money by Marketplace Id when you sell in several currencies.

Why does a live action say "marketplaces not valid for region"?

Live actions, like a listing edit or a price check, reach the North America marketplaces only. Your sales, orders and FBA stock reports still work for every marketplace. For Europe or the Far East, read the numbers in Porter and make listing changes in Seller Central as usual.

Start free

Connect Amazon Seller Central to Claude or ChatGPT and start with weekly sales reports, FBA restock lists and listing fixes you approve.

Start free: unlimited connected accounts on the free-forever plan, or a 14-day trial with everything unlimited and no card.

  • E-commerce and DTC marketers: last week's sales and this week's restock list live in the same chat.
  • Agencies and freelancers: every client's Seller Central account answers to one prompt.
  • Paid media and growth marketers: ad spend sits next to what Amazon sold.
  • Marketing analysts: 133 named fields and numbers that reconcile.