Google Ads MCP: No-Code SetupA Google Ads MCP server lets an AI assistant like Claude or ChatGPT read and manage your Google Ads accounts through the Model Context Protocol (MCP). You ask in plain language, and the assistant calls the Google Ads API for campaigns, keywords, search terms, budgets and reports.
https://mcp.portermetrics.com/mcp into Claude, ChatGPT or Cursor and sign in with Google. Full stepsAsk for a report, a search-term cleanup or a new campaign, and Claude works from your live Google Ads accounts.
One MCP server: Google Ads fields, metrics, dimensions and actions reach Claude, ChatGPT and other AI clients through Porter’s MCP. The same server URL works in any MCP client that supports remote servers. The data comes from Porter’s Google Ads connector, which reads Google Ads through the official API.
Only one AI app?
Account objects: accounts · manager accounts · campaigns · ad groups · ads · keywords · assets · budgets · audiences
Campaign setup: Campaign · Campaign status · Advertising channel type · Budget Amount · Ad group
Ad fields: Ad type · Responsive Search Ad Headlines · Final URLs
Every field, label and description sits in the full Google Ads field reference.
Visibility: Cost · Impressions · Search Impr. share · Search Lost IS (budget) · Search Lost IS (rank)
Engagement: Clicks · CTR · Avg. CPC
Conversion: Total conversions · Cost / conv. · Conversions value · Conv. value / cost
Context: vs previous period · vs target · trend · budget pacing
Campaign: Account name / description · Campaign · Advertising channel type · Campaign status
Keyword and search term: Search keyword (Criterion) · Search keyword match type · Search term · Keyword quality score
Audience and geo: Country/Territory · Device
Time: Date · Week · Month · Day of Week · Hour of day
Read actions: account details and manager status (customer_get, customer_verify_is_manager) · campaigns, ad groups, ads, keywords and budgets (campaign_list, adgroup_list, ad_list, keyword_list, budget_list) · any GAQL report (report_query) · keyword ideas (keyword_ideas_generate)
Write actions (each asks you first): create budgets, campaigns, ad groups, keywords and ads (budget_create, campaign_create, adgroup_create, keyword_create, ad_create) · change status, bids and budgets (campaign_update, adgroup_update, keyword_update, ad_update) · link assets and audiences (asset_link_to_campaign, adgroup_criterion_create_audiences)
Remove actions (permanent, each asks you first): keyword_remove · ad_remove · budget_remove · adgroup_criterion_remove
Not available: billing, payment methods and account user access stay in Google Ads.
Freshness: cost and clicks are close to real time. Conversions keep updating for days as Google attributes them back to the click date.
Pair Google Ads with the Google Analytics 4 MCP, the Meta Ads MCP, the Microsoft Ads MCP or the Google Search Console MCP. One Porter connection covers all of them, or see every MCP server.
The same Google Ads connection also sends data to Data Studio (formerly Looker Studio), BigQuery and Google Sheets, at no extra cost.
Google caps API traffic through Google Ads API access levels. Porter makes the calls through its own approved access, so you never apply for a level yourself.
Reports from Porter’s Google Ads MCP are read-only, and every change stays in your hands. New campaigns, ad groups and ads are created paused, and Claude or ChatGPT asks for your approval before Porter writes anything to your Google Ads account.
Ask for reports, audits and research without writing to Google Ads. Analysis and campaign changes are separate jobs, so a report can’t edit a campaign.
Reporting is billed per connected data source account. Asking one more question about the same account adds no cost.
Connect with your Google login through Porter. You skip the developer token, the Google Cloud project and the API keys.
Porter works in the advertiser accounts your login can reach. From a manager account, each write goes to the client account you name.
Campaigns, ad groups and ads start paused, and nothing serves until you approve it or turn it on in Google Ads. Removing a campaign, keyword, budget, ad group or asset group is permanent, so Porter asks first.
Porter shows the budget plan before it applies, and the change waits for your yes. A wrong budget costs real money, so it gets its own checkpoint.
Porter works through the official Google Ads API. Nothing clicks around the Google Ads interface on your behalf.
Disconnect Porter from your connection settings whenever you want. Access ends with the Google connection you approved.
Worried about suspensions? Read whether Google Ads can ban you for using an MCP.
Paste this server URL into your AI app, then sign in with Google:
First, create a free Porter account and connect Google Ads: Create → pick your AI app as the destination → Google Ads → sign in with Google → select your accounts.
Before you connect: use a Google login with Standard or Admin access to each account if you want Claude to make changes; Read only access is enough for reports. Agencies sign in with the manager account to reach every client account under it, per Google’s access levels guide.
Porter and paste https://mcp.portermetrics.com/mcp.On Team and Enterprise plans, an owner adds the connector first. Anthropic’s custom connector guide covers the same steps.
ChatGPT has two routes to the same data. The Porter Metrics app in ChatGPT’s app directory works on any plan with apps. The Porter MCP gets every new tool the day Porter ships it, on Business, Enterprise and Edu workspaces.
Porter Metrics app: in ChatGPT, open Apps, search “Porter Metrics”, click Connect and sign in with the Google account you use in Porter.
Porter MCP:
Porter and paste https://mcp.portermetrics.com/mcp under Connection.Pro accounts can add it with read access only, per OpenAI’s custom MCP server guide.
Pick your coding agent. Each one uses the same server URL and a Google sign-in, so no API key or credentials file sits in a config.
/plugin marketplace add portermetrics/porter
/plugin install porter-metrics@portermetricsclaude mcp add --transport http porter https://mcp.portermetrics.com/mcp/mcp shows porter as connected. Ask: “Which Google Ads accounts can you see?”mcp.json.{
"mcpServers": {
"porter": { "url": "https://mcp.portermetrics.com/mcp" }
}
}Ctrl/Cmd+Shift+P) and run MCP: Add Server → HTTP.https://mcp.portermetrics.com/mcp, name it porter and choose Global. Or add it to .vscode/mcp.json:{
"servers": {
"porter": { "type": "http", "url": "https://mcp.portermetrics.com/mcp" }
}
}codex mcp add porter --url https://mcp.portermetrics.com/mcpcodex mcp login portercodex mcp list shows porter as logged in. Start codex. Ask: “Which Google Ads accounts can you see?”The same URL works in Windsurf, Cline, Zed and any client that supports remote MCP servers over HTTP.
Porter’s skill teaches Claude which Porter tools to call for each Google Ads task, so answers need fewer retries. In claude.ai, download https://mcp.portermetrics.com/skill.zip and upload it in Settings → Capabilities → Skills. In Claude Code, Porter’s plugin adds it for you, and other agents can run npx skills add portermetrics/porter.
Paste this into a new chat. It only reads data.
Use Porter only. List my Google Ads accounts and say which are manager accounts. For the first client account, show Cost, Clicks, Conversions and Cost / conv. by campaign for the last 7 full days. Say so if an account returns no data.Copy a prompt into Claude or ChatGPT, then change the dates or thresholds to fit your account. Every change waits for your approval.
The spend-to-sessions prompt blends Google Ads with the GA4 connector for Claude.
Porter’s Google Ads MCP is for marketers who run Google Ads and act on what they find. PPC managers, agencies, in-house teams and analysts use it to answer an account question in one prompt. The answer then becomes a change, a dashboard or an alert.
You’re a developer who wants read-only GAQL access and is happy to run a Google Cloud project. Google’s server is first-party, open code and enough for that job.
Google’s official Google Ads MCP server and Porter’s both connect Google Ads to AI clients through MCP. Google’s Google Ads MCP server guide describes a read-only release that runs GAQL queries and that you host yourself. Porter’s server is hosted, writes with approval and adds your other channels.
Google’s server gives your AI read access to one platform. Porter gives it the paid media job: every channel, the reporting, the creative and skills that already know the work.
Both read live Google Ads data through Google’s official API, with OAuth sign-in. Here is where they part.
| Porter | Google’s official MCP | |
|---|---|---|
| Same job, different reach | ||
| Setup | Google sign-in and one server URL | Your Google Cloud project with API access, an OAuth client, then a local install or your own Cloud Run deploy |
| Steps before your first question | 3: connect Google Ads in Porter, paste the URL, sign in with Google | A Cloud project with Google Ads API access, an OAuth client, then a pipx install or your own Cloud Run deploy |
| Credential files on your computer | None | An OAuth client ID and secret, or application default credentials |
| Tools | Read, write and remove actions for campaigns, ad groups, ads, keywords, budgets and assets | 3: list_accessible_customers, search, get_resource_metadata |
| Developer token | Not needed | Not needed since Google’s sunset |
| Query style | Ready-made fields with the labels you see in Google Ads | GAQL queries |
| Manager accounts | Client accounts under your manager account, with each write sent to the one you name | The accounts your credentials can access |
| Writes | Campaigns, budgets, ad groups, keywords, ads and assets | Read-only in the current release |
| Approval controls | Created paused, approval before every write | No writes to approve |
| Price | Included in every Porter plan, the free plan too | Open code you host yourself |
| Only one side | ||
| Other channels | 30+ data sources: Meta Ads, LinkedIn Ads, GA4, HubSpot, Shopify and more | — |
| Cross-channel questions in one conversation | Yes | — |
| Blending sources into one number | Yes | — |
| Live dashboards | Yes | — |
| Scheduled reports and alerts | Yes | — |
| Ad copy, image and video generation | Yes | — |
| Attribution to GA4 and CRM data | Yes | — |
| Data Studio, Google Sheets, BigQuery, Power BI | Yes | — |
| Skills for whole tasks | Yes | — |
Google’s column follows the tools and modes in Google’s MCP server guide (as of November 2026).
Pick Google’s server for read-only GAQL work in your own Cloud project. Pick Porter when the job includes changes, other channels or reports someone else opens.
Hosted Google Ads MCPs such as Zapier, Adspirer, Two Minute Reports and Composio also skip the Cloud setup. Porter is built for teams that report on and run several accounts and channels:
One prompt answers for all your client accounts, not one account per setup.
GA4, Google Tag Manager, Meta Ads, Microsoft Ads and Shopify, blended in one answer.
Keywords, live search results and competitor pages, next to your own Google Ads numbers.
Live dashboards, scheduled email reports, and the same data in Data Studio, BigQuery and Google Sheets.
New campaigns start paused, and every change waits for your approval.
A remote MCP URL, plus an approved app in ChatGPT’s app directory.
The Google Ads MCP is included in every Porter plan, the free-forever plan too. Reporting is billed per connected account.
Reporting price for connected accounts, in USD. AI chats, queries and dashboards are unlimited. Annual billing is 10 months for 12.
The more accounts you connect, the lower the price per account. See the full calculator on Porter pricing.
Yes, more than one. Google publishes a read-only server you host yourself, and Porter runs a hosted one at https://mcp.portermetrics.com/mcp. Porter's reads Google Ads and makes changes you approve. The Porter MCP is included in every Porter plan, the free-forever plan too.
Yes. Google's Google Ads MCP server is open code that runs GAQL queries and, in its current release, only reads data. You host it locally or on Cloud Run with your own Google Cloud project and OAuth client. Porter adds hosted setup, approved writes and your other channels.
Yes. Google's own server lives in the googleads/google-ads-mcp repository, and community servers exist too. Each one needs your own Google Cloud project and OAuth client. Porter's is hosted, so there's nothing to install.
No. Google sunset developer tokens on September 9, 2026, and Google Ads API access now comes from your Google Cloud project's access level. With Porter you skip both steps: sign in with Google, paste the server URL and ask your first question about your Google Ads accounts.
Porter's Google Ads MCP server URL is https://mcp.portermetrics.com/mcp. Paste it into Claude, ChatGPT or any MCP client as a custom connector, then sign in with Google. Google's own server is installed from its GitHub repository, so you use the address of your own local install or Cloud Run deploy.
With Porter, the Google Ads API side is handled for you, so you never apply for API access or set up a Cloud project. You pay Porter per connected account for Reporting and by credits for Automation. The free-forever plan covers unlimited connected accounts and 100 credits a month.
A manager account can't run ads. Campaigns go in a client account under it, so name the client account and Porter sends the change there.
Your Google login needs Standard or Admin access to that account to make changes. Read only access can report but not edit, so ask an account admin to raise your access.
Conversions keep updating for days as Google attributes them back to the click date. Compare the same date range, the same conversion column and the account's time zone.
Check the account, the date range and any status filter: removed campaigns are left out by default. An empty result isn't a permission error.
Connect Google Ads to Claude or ChatGPT and run your first report, search-term review or paused campaign draft.
Start free: unlimited Google Ads accounts on the free-forever plan, or a 14-day trial with everything unlimited and no card.
