Reports
Spend and delivery
- The basics in one answer: Spend, Impressions, Reach, Frequency, Clicks, CTR, CPC and eCPM by campaign, ad group or ad.
- Engaged clicks: Engaged Clicks sit next to Clicks, so you see which ads start a real visit.
- Status at a glance: Campaign Effective Status and Ad Status show what’s live, paused or waiting for approval.
- Every ad account: each account your Reddit login reaches, with Ad Account Name as a column.
Communities and audiences
- Spend by subreddit: Spend, Clicks and Total Results by Community, the breakdown Reddit advertisers ask about first.
- Placement and device: Placement shows feed against conversation pages, and OS Type shows the device.
- Geography and gender: Country, Region, DMA, Metro and Gender for every campaign.
Conversions and ROAS
- Your key event: Key Conversion Clicks, Key Conversion Views, Total Results and Cost Per Result for the event you set.
- Purchases: Purchase Clicks, Purchase Views, Purchase Total Value, Purchase eCPA and Conversion ROAS.
- Leads and sign-ups: Lead Clicks, Lead eCPA, Reddit Leads and Sign-Up Clicks.
- Attribution in view: Click Attribution Window and View Attribution Window show the windows behind every conversion number.
Every metric and dimension Porter reads is in the Reddit Ads fields list.
Reddit next to your marketing
- Reddit next to Meta and Google: spend, clicks and conversions by platform in one table. Start with the Meta Ads MCP and the Google Ads MCP.
- Traffic next to spend: GA4 sessions by source next to Reddit Spend, through the GA4 connector for Claude.
- Pipeline next to spend: HubSpot deals next to Reddit Spend by month, through the HubSpot MCP.
Reports and alerts
- Live dashboards: one hosted link that stays current, with nothing to export.
- Scheduled delivery: a dashboard emailed to you or a client on the day and hour you pick.
- Weekly summary: what moved spend, which communities converted and what to check next, written in the chat.