Which is best for your business, Supermetric or Stitch? Data is essential to all businesses. You’ll need efficient solutions to gather marketing data from various sources, extract insights, and load the data into your reporting platforms.
Both platforms are ETL (extract, transform, and load) tools. They let you extract and transform data from other sources like Facebook Ads, Google Analytics, and Shopify and load it into a central database.
In this post, we’ll compare Supermetrics and Stitch based on important factors like cost, ease of use, support, integrations, and destinations, so you can make an informed choice that fits your company’s needs.
Supermetrics vs. Stitch: Overview
Before delving into a more in-depth comparison, let’s take a high-level overview of the two platforms.
Supermetrics Overview
Supermetrics is a service that enables organizations to gather and analyze information from almost any marketing platform so that you can move the data into more manageable formats for storage, reporting, and analytics purposes.
Supermetrics also enables companies to arrange data transfers and automatically generate marketing reports. Because the platform works directly with Google Data Studio, it is easy to visualize all your data.
But users might have to learn how to choose which dimensions and metrics to bring in, and blending data can be challenging without an integrated SQL workbench.
Stitch Overview
Stitch Data is an ETL platform hosted in the cloud and enables connections across several databases, such as MongoDB and MySQL.
It also works with SaaS applications like Salesforce and Zendesk so that you can transfer data from those platforms into a preferred data warehouse.
Stitch facilitates quick communication between analysts and the appropriate team members.
Stitch requires users to depend solely on its integrated platforms to manage their data, which increases both the time required to get up and running and the learning curve involved in mastering new software.
Supermetrics vs. Stitch: Review
Reading reviews written by current users will help you choose the best tool for your needs. Each reviewer’s site is linked below, so you can read the reviews and decide which is best for your company. The rating for each platform is based on data from verified users.
G2
Supermetrics rated an average of 4.3 out of 5 stars in 388 reviews on G2. Below are some helpful reviews.
On the other hand, Stitch has a rating of 4.6 out of 5 stars from 56 reviews on G2. Below are some helpful reviews.
Capterra
Supermetrics has a rating of 4.3 out of 5 stars from 81 reviews on Capterra. Check out some helpful reviews below.
Stitch has a rating of 4.3 out of 5 stars from 3 reviews on Capterra. Here are some helpful reviews.
Trust Radius
Supermetrics rated 9.1 out of 10 from 20 reviews on Trust Radius. Check out some of the most helpful reviews:
Stitch has a rating of 8.2 out of 10 from 12 reviews on Trust Radius. Below are some insightful reviews:
Stitch vs. Supermetrics: Ideal for?
Are you curious as to what kind of business would benefit most from these tools? Here, we’ll outline who both of these platforms are most suited to serve.
What kind of company uses Stitch?
Stitch Data is the perfect tool for data analysts and companies that want to combine all their data into a central repository to analyze data more efficiently.
Businesses who wish to monitor marketing efforts, product use, and engagement should use Stitch Data.
What kind of company uses Supermetrics?
Supermetrics was explicitly made for marketers. You can use the tool for various marketing tasks.
It makes sending marketing data and analytics to other systems easier, where you can use it for activities like reporting, visualization, or storage.
Supermetrics vs. Stitch: Integrations
You should also consider data integration options while deciding on the right tool. Both systems provide various interfaces and integrations, allowing for speedy data processing and reporting.
Find out more about these integrations in this section.
Supermetrics Integrations
Supermetrics offers 90+ integrations across its different destinations. Listed below are just the most important and widely used ones.
- Google Analytics
- Google Ads
- Bing Ads
- Google BigQuery
- Google Search Console
- Facebook Ads
- Facebook Insights
- MailChimp
- Moz
- SEMrush
- Stripe
- Twitter Ads
- Yahoo Gemini
- YouTube
- Adform
- Adobe Analytics.
Stitch Integrations
Stitch integrates with over 130 platforms and can pull data from these sources and send them to their final destination. Some of these integrations are
- Google Ads
- Google Analytics
- Google Search Console
- Google Sheets
- Facebook Ads
- Intercom
- LinkedIn Ads
- Jira
- Amazon Aurora MySQL
- Amazon S3 CSV
- GitHub
- HubSpot
- Mailchimp
- Microsoft Advertising (Bing Ads)
- Pinterest Ads
- Salesforce Marketing Cloud
- Shopify
- Taboola
- Zendesk Support
- Zoom
Stitch requires efficient connectors since it lacks built-in data processing capabilities, forcing users to depend on other platforms for reporting.
Supermetrics vs. Stitch: Support
When deciding on a data analysis tool, one of the most important factors to consider is the quality of the customer service. Below, we’ll compare the two platforms’ customer service offerings, including their live chat, implementation, and training options.
Live chat
Supermetrics and Stitch both offer live chat support on their web pages.
Implementation
Stitch teamed up with some of the top analytics consulting firms (DAS, Bytecode IO, nupanch, and CIFL) to help customers implement their business intelligence programs.
However, Supermetrics didn’t mention anything about their support implementation services on their website, but you can always request a quote for personalized service.
Training
Supermetrics has a support page, documentation, and a blog, which helps users get all the information needed for proper platform usage.
Supermetrics also offers webinars and videos to help beginners get the hang of the interface and software. Stitch, however, provides documentation on how to use its services.
The platform also has a community forum and a blog to make information more accessible to users.
Supermetrics vs. Stitch: Pricing
In this section, we’ll compare the prices and plans of each platform so you can choose the best one for you and your budget.
Supermetrics Plans and Pricing
Supermetrics offers pricing based on destinations. Pricing is tiered and based on the number of users, integrations, data sources, and refreshes. These destinations are:
- Google Sheets
- Excel
- Data Studio
- API
- Uploader
- BigQuery
- Snowflake
- Azure Synapse
- Redshift
- Amazon S3
- Google Cloud Storage
- Azure Storage
The pricing plans for Google Sheets, Excel, and Data Studio destinations are:
- Single Connector: €39 per month, billed annually (Only available for Data Studio)
- Essential: €99 per month, billed annually
- Core: €199 per month, billed annually
- Super: €499 per month, billed annually
- Enterprise: Ask for a quote
The features for each pricing plan depend on the destination. Also, the pricing for the other destinations is custom. Check out the pricing page for more pricing information for your preferred destination.
Stitch Plans and Pricing
Stitch Data offers three paid pricing plans. Compare each plan with its accompanying features below:
1. Stitch Standard
This plan ranges from $100 to $1250 per month, depending on how many million rows you want. This package includes a data warehouse and chat support.
2. Stitch Advanced
This plan includes five data warehouses and platinum-level customer support and starts at $1,250 per month. You will have to contact their sales team to get this plan.
3. Stitch Premium
Companies with more prominent data volumes and a need for industry-leading data security and compliance should choose this plan. Pricing starts at $2500. Simply get in contact with their sales team.
Supermetrics vs. Stitch: Destinations
In this section, we’ll discuss the destinations of Supermetrics and Stitch by comparing them according to dashboards, alerts, and cross-channel reports.
Dashboards
Supermetrics sends data to the following dashboards:
- Google Data Studio
- Google Sheets
- Excel
- Big Query
- Snowflake
- Azure Synapse
- Redshift
- Amazon S3
- Azure Storage
- Google Cloud Storage
- Azure SQL Database
Stitch provides an integration service that supports eight data warehouse destinations, including
- Google BigQuery
- Panoply
- SnowFlake
- DataWorld
- Amazon Redshift
- Amazon S3
- Microsoft Azure Synapse Analytics
- Delta Lake on Databricks
- Microsoft SQL Server
- PostgreSQL
Alerts
Supermetrics allows you to set up dynamic email alerts that will notify you when particular conditions are satisfied.
These conditions include when your paid campaigns are spending a lot of money, when your organic traffic unexpectedly reduces, or when certain products in your Shopify shop are almost out of stock.
However, Stitch will alert you if there is a problem with your account, integrations, or destinations. These alerts are account-specific and include payment processing and balance checks.
Cross-channel reports
Supermetrics offers cross-channel reporting, which streamlines the process and improves the quality of your reports since you no longer need to report using each app individually.
Stitch Data also assists in combining all your business data and storing it in a data destination, which in this context would be a data warehouse. With this function, you may see statistics for several campaigns simultaneously.
Supermetrics vs. Stitch: Security
One of the most critical aspects of automated reporting is its safety. Thus, we will examine the various security standards guaranteed by each platform.
Is Supermetrics safe?
Supermetrics doesn’t save user data. All the data you provide is encrypted at its source, and the platform is SOC 2 Type II, GDPR, and CCPA compliant.
Is Stitch safe?
Stitch Data is GDPR, HIPAA, PCI, and SOC 2 compliant, and the web application enforces SSL to ensure communication remains secure.
Supermetrics vs. Stitch: Service Type
This section will go into more detail about the different service types each platform offers.
Free trial
Supermetrics has a free 14-day trial period and a pricing plan based on the destination, number of connectors, amount of data used, the number of users, and the number of queries.
On the other hand, Stitch provides a free 14-day trial and a consumption-based pricing plan that automatically adjusts with the number of rows processed.
Freemium
Both platforms don’t offer any freemium pricing models.
Request quote
You can get a quote for Supermetrics’ enterprise plans, which include access to the Supermetrics API and destinations. You can also request a price quote for Stitch’s premium and advanced plans.
Porter Metrics — An Alternative To Both Supermetrics And Stitch
Porter Metrics is an excellent ETL solution for all organizations and a viable alternative to Supermetrics and Stitch Data. Porter Metrics is a business intelligence (BI) tool that offers real-time data analytics.
By providing you with free reports and templates, you can customize them to meet their needs. Porter Metrics makes it simple to start working with real-time business data analytics.
As a bonus, Porter lets you estimate your total ad spend and return on investment from different ad channels, like Google, Facebook, Instagram, LinkedIn, and TikTok.
Ease of Use
Porter is easy to set up and use. By linking your regular marketing tools to Google Data Studio, Porter makes it easy to automate your reporting.
No coding is required. Using the Porter Metrics Connectors to automate your client reports will save you time and effort.
Customer Support
Porter Metrics provides a support center and a tutorial page to get you started. Porter also has 24/7 live support on its pages to assist you whenever you need help. You can schedule a call with our technical team whenever you need one-on-one support.
Value for Money
With plans beginning at only $15 per month, Porter Metrics is much more affordable than Stitch Data and Supermetrics. Four plans are available on Porter Metrics; solo, teams, agencies, and custom.
1. Solo
Pricing: $15 Per Month | $150/Year
This plan includes only one data source connection and unlimited users.
2. Teams
Pricing: $30 Per Month | $300/Year
This plan includes five connections with unlimited users and additional connections.
3. Agencies
Pricing: $80 Per Month | $800/Year
This plan includes twenty connections with unlimited users and additional connectors.
4. Custom
This plan requires you to schedule a call with Porter and describe what would work best for your business or organization.
With Porter, you can connect the following accounts:
- Facebook – Instagram Ads
- Facebook Insights
- Instagram Insights
- Linkedin Ads
- Linkedin Pages
- Twitter Ads
- Twitter Analytics
- Tik-Tok Ads
- Google Business Profile (Google My Business)
- WooCommerce
- Hubspot
- Shopify
You can also connect to all Google platforms (Google Analytics, Google Ads, Google Search Console, and other Google platforms) for free.
We’re still working on other connectors to help you make the most of Porter Metrics. If there’s a particular connector you want us to add, let us know via our product roadmap and wishlist page.
G2 Reviews
On G2, Porter has six reviews and a 4.9 out of 5.0-star rating. Check out some reviews below to make a well-informed decision for your business.
How to Migrate from Supermetrics to Porter Metrics
If you’ve used Supermetrics, you should already be skilled with Google Data Studio. Migrating from Supermetrics to Porter Metrics requires changing your connector in Data Studio to a Porter Metrics connector.
You should also check out this post on how to connect your data to Google Data Studio.
How to migrate from Stitch to Porter Metrics
Migrating from Stitch to Porter Metrics is very easy. All you need to do is follow these steps:
- First, head to the Porter Metrics website homepage.
- Then, click the Make A Report button on the top left of the homepage.
- Next, select the connector you would like to use. We will then redirect you to Data Studio.
- Click Authorize to connect to your Data Studio account.
- Follow the rest of the prompts to complete the required connection.
Since the steps to add data sources for each connector are different, we created a help article on connecting your data to Google Data Studio. This help guide will teach you how to connect your data to Google Data Studio.
If you have questions about migrating to Porter Metrics, contact us via live support on our website or schedule a one-on-one session. You can also check out the best Google Data Studio course if you’re new to Data Studio.
Conclusion
The most notable difference when comparing Stitch to Supermetrics is that you will always need a data warehouse to work with Stitch, while Supermetrics supports various destinations.
However, the superior option depends solely on your business’s needs. Porter Metrics will be a better choice if you want a less expensive solution with similar features, free reports, and templates.
Porter offers a 14-day free trial for all Porter Connectors, a Facebook Competitors connector lifetime subscription, and 80+ free Google Data Studio templates.
You can book a free report setup with us if you find it challenging to create your first report. You can also contact us via live chat, and we’ll get back to you in the shortest time possible (usually under 10 minutes).
