For the typical marketer, gathering marketing data from various platforms and appropriately correlating it to conversions and ROI (return on investment) is a major struggle.
Funnel.io vs Fivetran are two of the most popular options for providing top-notch ELT (Extract-Load-Transform) and ETL (Extract-Transform-Load) solutions.
These tools enable businesses to analyze marketing data. They gather analytics from several marketing platforms and integrate them into one convenient dashboard.
Every service has its upsides and downsides. Now, you might ask which platform you should use to automate your data collection and reporting tasks.
In this post, we’ll compare Funnel.io and Fivetran to see which is ideal for your specific needs based on how they stack up against each other in categories like data connectors, data destinations, security features, pricing plans, and customer reviews.
Funnel.io vs. Fivetran: Overview
Let’s begin with a brief overview of Funnel.io and Fivetran.
Funnel.io Overview
Source: Funnel.io
Funnel.io is a marketing reporting solution that unifies your data from many platforms and social media channels into one dashboard, making tracking your KPIs and achieving your business objectives easier.
Users of Funnel.io can collect data from their marketing and advertising channels and connect that data with other data sets to track their goals.
Manual data collection is no longer necessary with this tool, and you don’t need coding skills.
Fivetran Overview
Fivetran is a fully automated data integration platform that offers pre-built connections, transformations, and analytics templates that are schema and API agnostic.
It can synchronize data from cloud apps, databases, and event logs. Analysts that want consolidated data but don’t wish to manage their pipelines or ETL systems might benefit from its integrations.
Fivetran has some of the most advanced security options compared to other service providers and is quite simple to set up.
Funnel.io vs. Fivetran: Review
Reviews written by individuals who are currently or have previously used a platform can shed a lot of light on the quality of that service. In this section, we’ll take you through the ratings and reviews of Funnel.io and Fivetran on various sites.
G2
With a 4.5/5 rating based on 102 reviews on G2, it’s clear that Funnel.io has a lot of happy clients. Below are some helpful reviews.
On the other hand, Fivetran has a rating of 4.2 out of 5 stars from 276 reviews on G2. Below are some helpful reviews.
Capterra
Funnel.io is rated 4.7 out of 5 stars from 16 reviews on Capterra. Here are some helpful reviews:
Fivetran has a rating of 4.6 out of 5 stars from 14 reviews on Capterra. Check out some insightful reviews:
Trust Radius
Funnel currently does not have reviews on Trust Radius, but we’ll keep checking for new reviews and update this post.
On the other hand, Fivetran has a rating of 8.6 out of 10 from 30 reviews on Trust Radius. Check out some of the most helpful reviews:
Funnel.io vs. Fivetran: Ideal for?
Here we’ll go through who these platforms built their tools for, so you can decide which of them is a good fit for your company.
What kind of company uses Funnel.io?
Funnel does not require coding or special technical skills, so it is open to everyone. According to research by enlyft, most companies using Funnel are in the marketing and advertising, internet, computer services, and financial services industries.
What kind of company uses Fivetran?
Companies with a simple ELT process that want a consumption-based pricing model and don’t require preload transformations will find Fivetran an excellent fit.
Funnel.io vs. Fivetran: Integrations and Connectors
In terms of connectors, Funnel has the upper hand with its 500+ connectors, while Fivetran has 160+ connectors. This section provides details on these connectors.
Funnel.io Connectors
Funnel.io has more than 500 data sources and connectors. It’s a lot, but here are a few of the most important:
- AdWords
- Bing
- Google Search Console
- Google Analytics
- DoubleClick Search
- Google Sheets
- Ahrefs
- SEMrush
- Facebook Ads
- Facebook Pages
- TikTok
- Quora
Fivetran Integrations
Fivetran has over 160 data sources and connectors, including SaaS systems, databases, file repositories, and social networking sites. Some of Fivetran’s popular integrations are listed below.
- Zoho CRM
- Google Cloud Storage
- Google Ad Manager
- Google Ads
- Google Drive
- Google Search Console
- Google Analytics 360
- Linkedin Company Pages
- Instagram Business
- Twitter Analytics
- TikTok Ads
- Google Analytics 4
- Amazon Ads
- Mailchimp
- Google Play
- Hubspot
- MongoDB
- Shopify
- Zendesk
- Microsoft Azure SQL Database
Funnel.io vs. Fivetran: Support
Selecting a data analysis tool based on the quality of customer service is crucial. This section will examine the two platforms’ customer support features, including their live chat, implementation, and training programs.
Live chat
Funnel.io and Fivetran both offer live chat support on their web pages.
Implementation
Funnel.io is an ETL tool. As a result, transferring data to a centralized database is simplified. You can use Funnel to collect data from various sources, transform it into marketing reports, and then load the final result to your desired destination.
On the other hand, Fivetran is an ELT tool. It does not transform the data in any way before loading it.
The platform has normalized and recently added copy-and-paste SQL and DBT (data build tool) post-load transformations.
Training
Funnel has a knowledge base, tips section, help section, blog, and resource library to assist users with any problems they may have while using the service. They don’t offer an official training service, but the above resources should be of help.
Even though Fivetran doesn’t provide any training services, the documentation for its products is quite comprehensive and detailed. They also have a blog and host webinars.
Funnel.io vs. Fivetran: Pricing
The cost is another crucial factor when deciding on a data analysis platform. Here, we’ll compare the costs of each service so you can choose the one that best suits your budget.
Funnel.io Plans and Pricing
With Funnel.io, you can choose one of three pricing plans:
1. Essentials
Funnel’s $399 plan includes connections to 230+ platforms, five user panels, and email support.
2. Plus
Unlimited users, email/chat support, data assurance, and more than 500 connections are all included in the $999 price tag.
3. Enterprise
The Enterprise package targets large businesses with a starting price of $1999. This plan is flexible enough to be tailored to your specific requirements and financial constraints.
While there are a few cost-related concerns, most users seem pleased with Funnel.io.
Fivetran Plans and Pricing
Fivetran is available through a monthly subscription to five plans. Pricing depends on the number of active rows or rows added or updated in a month.
1. Starter
This plan’s starting price is $120 per month for an estimated 200K monthly active rows and ten users.
2. Standard Select
The base price for this plan is $60 per month, including one user and 200K estimated monthly active rows.
3. Standard
For $180 a month, you can have unlimited users and no usage limitations.
4. Enterprise
This plan has all the functionality of the Standard plan plus Enterprise database connectors and starts at $240 per month.
5. Business Critical
Companies worldwide that value privacy and security will benefit most from this plan. You will have to contact Fivetran’s sales team to get this plan.
Funnel.io vs. Fivetran: Destinations
Here, I’ll compare the final destinations of Funnel.io and Fivetran concerning dashboards, alerts, and cross-channel reports.
Dashboards
The Funnel.io dashboard is intuitive and straightforward. You can store all your data in one place and use it to track and analyze developments for your company.
By offering an overview of the most significant KPIs, Funnel’s dashboards enable data-driven decision-making and adaptation in marketing.
Funnel.io provides an integration service that supports twelve data destinations, including
- Google Analytics
- Google Data Studio
- Power BI
- Google Sheets
- Snowflake
- Amazon S3
- Microsoft Azure
- SFTP
- Tableau
- Looker
- Google BigQuery
- Google Cloud Storage
The dashboard in Fivetran is where you may manage your account settings online. If you want to use the Fivetran dashboard, you’ll need a Fivetran account linked to a specific destination.
Fivetran supports the following data destinations:
- Azure Synapse
- BigQuery
- Databricks
- MySQL BETA
- Panoply
- Periscope
- PostgreSQL
- Redshift
- Snowflake
- SQL Server
Alerts
If a connection fails in one of your accounts, Funnel will send an automated email to one or more recipients you choose. You can schedule the alert to go out daily, once a week, or at any time of day.
On the other hand, if there is an issue with your Fivetran accounts, such as a broken connection or an incomplete sync, Fivetran will notify you and provide instructions for fixing the issue.
Unlike email notifications, Fivetran Alerts identify possible issues inside Fivetran, not account-level concerns. Depending on your notification settings, they may send you email notifications about new alerts.
Cross-channel reports
Since Funnel allows users to aggregate data from several sources into a single, streamlined file, you may use it for data blending and cross-channel reporting.
You can include sales, CPC, SEO, and social media information in one report. Fivetran’s cross-channel reporting integrates metrics from several marketing channels.
This feature makes it easier to analyze marketing efforts across channels, which helps make the most of marketing and advertising budgets.
Funnel.io vs. Fivetran: Security
The security of automated reporting systems is crucial. So let’s look at the different levels of security Funnel.io and Fivetran offer.
Is Funnel.io safe?
Funnel’s security is of the international ISO27001 standard, which ensures that both internal and external information is safe.
Funnel is not subject to PCI DSS rules and is fully compliant with applicable data privacy legislation, such as CCPA in California, USA, and GDPR in the EU.
Is Fivetran safe?
Regarding data security, Fivetran complies with industry-standard guidelines. Fivetran complies with ISO 27001, PCI DSS, EU 94/95 privacy rules, GDPR, and SOC 2 Type 2 security standards.
An SSL connection protects all databases used by Fivetran, and they encrypt all data transfers to and from SaaS services via HTTPS.
Funnel.io vs. Fivetran: Service Type
In this section, we’ll examine the various service offerings of each platform.
Free trial
Funnel.io only allows you to book a demo for standard pricing plans or talk to sales for custom pricing. However, Fivetran offers a 14-day free trial for the Starter, Standard Select, and Standard plans.
Freemium
Both Funnel and Fivetran don’t offer any freemium pricing models.
Request quote
You can request a quote from Funnel.io for their Enterprise plan by talking to sales.
For Fivetran, you can get a quote for their Enterprise and Business Critical plans, which include access to the Funnel HVR Solutions and Azure PrivateLink for advanced security requirements.
Porter Metrics — An Alternative To Both Funnel.io And Fivetran
Compared to Funnel.io and Fivetran, two popular ELT/ETL solutions for small organizations, Porter Metrics is a far more solid option.
Porter Metrics makes it easier to use real-time data by giving users free reports and templates that they can change to fit their needs.
Also, Porter lets you estimate your entire advertising budget and return on investment (ROI) across many advertising channels, such as Google, Facebook, Instagram, LinkedIn, and TikTok.
Ease of Use
Setting up and using Porter is very easy. Porter simplifies and reduces the cost of automating your reporting by integrating the data from your standard marketing platforms into Google Data Studio. No coding is required.
Customer Support
Porter Metrics provides a support center and a tutorial page to get you started. Porter also has live support on its pages to assist you whenever you need help.
You can schedule a call with our technical team whenever you need one-on-one support.
Value for Money
With plans beginning at only $15 per month, Porter Metrics is much more affordable than Fivetran and Funnel.io. Four plans are available on Porter Metrics; Solo, Teams, Agencies, and Custom.
1. Solo
Pricing: $15 Per Month | $150/Year
This plan includes only one data source connection and unlimited users.
2. Teams
Pricing: $30 Per Month | $300/Year
This plan includes five connections with unlimited users and additional connections.
3. Agencies
Pricing: $80 Per Month | $800/Year
This plan includes twenty connections with unlimited users and additional connectors.
4. Custom
This plan requires you to schedule a call with Porter and describe what would work best for your business or organization.
With Porter, you can connect the following accounts:
- Facebook – Instagram Ads
- Facebook Public Data
- Facebook Insights
- Instagram Insights
- Linkedin ads
- Linkedin Pages
- Twitter Ads
- Twitter Analytics
- Tik-Tok Ads
- Google Business Profile (Google My Business)
- WooCommerce
- Hubspot
- Shopify
You can also connect to all Google platforms (Google Analytics, Google Ads, Google Search Console, and other Google platforms) for free.
We’re still working on other connectors to help you make the most of Porter Metrics. If there’s a particular connector you want us to add, let us know via our product roadmap and wishlist page.
G2 Reviews
On G2, Porter has 6 reviews and has a rating of 4.9 out of 5.0 stars. Check out some insightful reviews below to make a well-informed decision for your business.
How to Migrate from Funnel.io to Porter Metrics
If you’re currently sending your data to the Data Studio destination with a Funnel connector, all you need to do is change the connector to a Porter Metrics connector.
However, if you’ve never used Data Studio, here are the steps to migrate from Funnel.io to Porter Metrics:
- First, go to the Porter Metrics website homepage.
- After that, click the Make A Report button on the top left of the homepage.
- Next, select the connector you would like to use. We will then redirect you to Data Studio.
- Then, click Authorize to connect to your Data Studio account.
- Follow the rest of the prompts to complete the required connection.
Since the steps to add data sources for each app connector are different, we wrote an article on connecting your data to Google Data Studio.
This help guide will take you through the detailed process of connecting your data to Google Data Studio.
If you have questions about migrating to Porter Metrics, contact us via live support on our website or schedule a one-on-one session.
You can also check out the best Google Data Studio courses if you’re new to Data Studio.
How to Migrate from Fivetran to Porter Metrics
Fivetran doesn’t support the Data Studio destination. So, if you want to migrate to Porter Metrics from Fivetran, you’ll need to follow the above resources and steps on migrating to Porter Metrics.
Conclusion
Funnel.io and Fivetran are highly regarded and effective marketing reporting solutions. The final decision depends on your business needs and budget.
However, if you want a cost-effective solution with similar features and free reports and templates, Porter Metrics is your best option. Porter offers a 14-day free trial for all Porter Connectors, a Facebook Competitors connector lifetime subscription, and 80+ free Google Data Studio templates.
You can book a free report setup with us if you find it challenging to create your first report. You can also contact us via live chat, and we’ll get back to you quickly.
Summary Table
| Funnel.io | Fivetran | |
| G2 Rating | 4.5/5 (102 reviews) | 4.2/5 (276 reviews) |
| Capterra Rating | 4.7/5 (16 reviews) | 4.6/5 (14 reviews) |
| Trust Radius Rating | _ | 8.6/10 (30 reviews) |
| Integrations/Connectors | 500+ | 160+ |
| Live Chat | ✔ | ✔ |
| Training | Funnel tips and fundamentals, a help center, and a resources section | Documentation and webinars |
| Plans | Essential, Plus, Enterprise, Agency Small, Agency Medium, and Agency Large | Starter, Standard Select, Standard, Enterprise, and Business Critical |
| Destinations | 12 | 10 |
| Alerts | ✔ | ✔ |
| Cross-channel Reports | ✔ | ✔ |
| Security | ISO27001, CCPA, and GDPR compliant | ISO 27001, PCI DSS, EU 94/95 privacy rules, GDPR, and SOC 2 Type 2 compliant |
| Service Type | Demo, Quote Request | Free Trial, Quote Request |
