10 Social Media KPIs You Should Be Tracking in 2024
Social media is a powerful tool for marketing, but you need to know what’s working and what needs to be improved. As we move into a new year, it’s important to be aware of the latest trends in social media. This includes not only the platforms themselves but also the metrics that you should be […]
How to Create Actionable Marketing Dashboards step-by-step
You’ll learn a proven methodology that will help you create actionable marketing dashboards based on my own experience as a Marketing leader and consultant. In my experience, to achieve marketing results, you need to build a repeatable system. To do that, you need data, but the truth is that you can have a dashboard. However, […]
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10 Twitter Ads KPIs That You Should Be Tracking in 2023
Twitter Ads (Twitter’s ad platform) is the best way to reach your ideal audience at scale and grow your business. While reaching a huge qualified audience remains one of Twitter’s most robust suites, you mustn’t get carried away with vanity metrics in pursuing results and ROI. With so many Twitter metrics to track, it can […]
10 TikTok Ads KPIs You Should Be Tracking in 2023
Advertising on TikTok is a great way to reach a broad, agile and responsive audience with your message. TikTok has close to a billion users worldwide, making it one of the biggest social media platforms in the world. According to an Insider Intelligence study comparing how TikTok commerce stacks up against Facebook and Instagram, 20.6% […]
10 Linkedin KPIs That You Should Track in 2024
Over the last several years, LinkedIn has grown far beyond just being another job site. Today, LinkedIn is a leading social media platform for business professionals to connect. LinkedIn has become one of the most popular social networking platforms for business professionals. To make the most of this platform, it is essential to track proper […]
10 PPC Marketing KPIs You Should Be Tracking in 2023
Pay-per-click (PPC) is an online advertising model in which advertisers display ads on web pages and only pay when a user clicks on the ad. There are a lot of PPC marketing KPIs you could be tracking, but which ones are most important? In this post, you will learn the most important PPC Marketing KPIs […]
10 YouTube KPIs That You Should Be Tracking In 2023
While TikTok has been getting a lot of attention recently (and rightfully so), it’s easy to overlook that YouTube is still the online video powerhouse in terms of active users and time spent watching. It would help if you kept this in mind since customers are on YouTube all day looking for the right videos […]
10 Shopify KPIs That You Should Be Tracking In 2023
When you’re a beginner, or an expert, tracking your KPIs can be confusing. If you’re not measuring your KPI, how can you know what they’re? How can they tell me everything I need to know? Shopify could have been one of the first to adopt the KPI metrics or analytics. They single-handedly improved the e-commerce […]
10 Google Ads KPIs That You Should Be Tracking In 2023
Google ads are a great way to get your message out there and help you reach new customers. They are affordable and can be targeted to a specific audience. They can also target specific demographics, interests, and locations. In this post, we unravel the most important Google ads KPIs to track to ensure you generate […]
