Reports
Campaign and flow reporting
- Opens, clicks and unsubscribes: Received Email, Opened Email, Clicked Email and Unsubscribed, per campaign and per flow.
- Human opens vs machine opens: Apple Mail Privacy Protection inflates opens. Porter can split the opens real people made from the ones a mail server made.
Every metric in your account becomes its own field, next to the ones in the Klaviyo fields list.
Revenue and attribution
- Email next to the store: Klaviyo revenue beside Shopify orders, through the Shopify connector for Claude.
- Email next to the site: sessions and key events from the GA4 connector for Claude, lined up by campaign and UTM.
- Email next to paid: ad spend from the Meta Ads MCP beside the revenue your flows bring in.
- One number per channel: blended totals, so the email report and the ads report stop disagreeing.
Reports and alerts
- Weekly email report: sends, opens, clicks and revenue, with what changed and what to try next.
- Live dashboards: one link that stays current. Start from the free Klaviyo dashboard templates.
- Delivery: results sent by email or to Google Sheets on the day you pick.
- Email funnel: received, opened, clicked and placed order for each campaign and flow, to see where subscribers drop off.

