To Import Facebook pages data to Google Sheets, download the Facebook pages to Sheets add-on, connect your Facebook profile, select Facebook pages Business accounts, metrics, dimensions (or breakdowns), and date ranges, and schedule hourly, daily, or weekly data refreshes to monitor your Facebook pages campaigns performance and automate your Social media marketing reports.
By the end of the tutorial, you’ll know:
- 2 free and paid ways to connect Facebook pages to Google Sheets
- Schedule automatic data refreshes
- Free Facebook pages report templates for Sheets
- Customize your Facebook pages reports on Google Sheets
- Available Facebook pages metrics and dimensions
Free and paid ways to import Facebook pages to Google Sheets
Facebook pages add-on for Google Sheets
To import Facebook pages data to Google Sheets automatically, follow these steps:
Step 1: Install the Facebook pages to Google Sheets add-on and open a new sheet.
Step 2: Go to Extensions – Porter Metrics – Launch.
Step 3: Choose the Facebook pages integration and connect your Facebook profile. Porter will bring all the Facebook pages Business accounts associated to it.
Optionally, connect multiple Facebook personal profiles to retrieve other Facebook pages’ data yours doesn’t have access to.
Step 4: name your query so you can save it for later and schedule automatic data refreshes.
For this example, we’ll call the query “Campaign performance”.
Step 5: Choose the Facebook profile and the Facebook pages you’ll import to your report.
The Porter Metrics add-on lets you pull and combine data from multiple Facebook pages in a single query, quite useful for agency client monitoring or companies that manage multiple brands in different Facebook pages.
Step 6: set a dynamic or fixed date range for your report.
Dynamic date ranges refer to “Yesterday”, “Last month”, “This week” that will vary based on the current date; fixed date ranges are about defining a specific start and end date.
Step 7: Choose metrics and dimensions.
Metrics refer to the numbers. Dimensions are the way we can break down our data (by).
As metrics, select Page total impressions and Page total engagements.
As a dimension, break down by Date.
Access all the Facebook pages metrics and dimensions available and suggested Facebook pages KPIs.
Click on Create report and wait some seconds to load your data on the selected cell.
Downloading CSV files from the Facebook pages manager
To import your Facebook pages data to Google Sheets (free forever), download your Facebook pages data as a CSV file from the Ads Manager and upload the CSV on Google Sheets.
However, this process is manual and you’ll need to repeat it every time you need a new query.
Schedule automatic data refreshes
Scheduling data refreshes on Google Sheets let you have your data automatically updated so you can monitor your Facebook pages data hourly, daily, weekly, and monthly.
Go to your saved queries and go to options – Schedule.
Enable or disable your schedule to turn on and off the automation.
Set a refresh frequency (e.g. Daily).
Set a start date (e.g. Now or Tomorrow at the same time).
Choose an option to refresh your data.
- Replace previous import: new data overwrites old data.
- Append to import: new data will display in rows underneath the current data, useful to log and store historical data.
- Create a new sheet for every refresh: create a new Google Spreadsheet for every single query refreshed.
Free Facebook pages report templates for Sheets
Some Facebook pages templates for Google Sheets include:
- Facebook pages monthly report template (Soon)
- Social media tracking report template (Soon)
- Social media client monitoring report (Soon)
- Facebook pages KPIs tracker (Soon)
Google Sheets templates help you speed up your marketing reports setup.
To download a Google Sheet template, go to File – Marke a copy, and name the new copy.
To use them, notice first that the templates have two types of sheets: backend and frontend sheets.
Backend sheets contain the raw data that you can import and automatically refresh
with the Facebook pages to Sheets add-on. It’s like the database.
To sync your data correctly and keep consistency, make sure to create the query from the first cell (A1) that matches the metrics and dimensions suggested in the template.
Frontend sheets contain the user interface with the dashboards, charts, and text, meant to be accessed by your team or clients.
Just like in software, frontend sheets are fed by the backend sheets.
If you update your frontend sheets, make sure to keep the cells with the formulas calling up the backend sheets data to avoid breaking your report.
Customize your Facebook pages reports on Google Sheets
We’ll share some tips to make your Facebook pages data more useful for marketing data analysis.
Set alerts and notifications
Send notifications to your team via email or Slack when data updates for daily, weekly summaries.
With the refresh scheduling feature, you can automatically update your Google Sheets with your latest Facebook pages data.
Then, use Zapier or Make and trigger a new automation every time a Google Sheets row is updated or created, and send its data to Slack or via email.
Suggested tutorials:
- Automatically send a Slack message for new Google Sheets activity.
- How to send an email when updates are made to Google Sheets rows.
Visualize Google Sheets data on other tools
Once your data is on Google Sheets, you can quickly connect it to other tools for further analysis and better reporting and presentations:
Data Visualization and Business Intelligence:
- Connect Google Sheets to Google Looker Studio
- Connect Google Sheets to Microsoft Power BI
- Connect Facebook pages to Google Looker Studio (directly)
Best for client and team dashboards and reports or performance monitoring.
Data presentations and slides:
Best for weekly/monthly team or client presentations.
Data warehouses (for dev teams):
Best for engineering teams to centralize companies’ data.
Track Facebook pages goals
Add context to your data by comparing it against goals or using conditional formats.
Suggested tutorials:
- How-To: Conditional Formatting Based on Another Cell in Google Sheets
- How to use conditional formatting in Google Sheets
For Facebook pages, common use cases of goal tracking include comparing your performance vs competitors with our Facebook Competitors integration.
Goals will help you add context to your data so your team and clients are aligned and they can tell if your marketing performance is good.
Facebook Insights metrics and dimensions
As reference, see the Facebook Insights fields list and suggestions for choosing Facebook Insights KPIs.
The Facebook Insights connector for Google Looker Studio offers all the +100 metrics and dimensions available on the Facebook Insights API,, including:
Facebook Insights metrics
Facebook Insights metrics include:
- Conversion: Messenger metrics, check-ins
- Engagement: post engagement, reactions, video metrics
- Visibility: Impressions, reach, followers, likes
Facebook Insights dimensions
To monitor your Facebook Insights performance, break down your data by dimensions.
The dimensions type offered by Facebook include:
- Profile or account: break down by Facebook pages Profile if connecting multiple accounts
- Posts: break down by post and include images, messages, type, and comments
- Audience: break down followers by gender, age, and region
For analyzing Facebook Insights data with breakdowns, some popular use cases are:
- Best-performing posts
- Profile growth monitoring
- Audience report
- Best-performing post type and media type
- Break down your social media data by topics or hashtags
