Real Google Ads dashboard examples

Access the actual Google Ads report templates, built by our customers, including marketing teams and agencies worldwide, along with the Porter team, to monitor your marketing results.

Google Ads PMax dashboard example

Track key metrics with this Google Ads PMax dashboard example. Measure conversion value, CTR, and impressions. Analyze by campaign type, audience segment, and time period. Unify data from Google Ads and Paid Media for actionable insights. Ideal for marketing teams focused on optimizing PPC performance and achieving strategic goals.

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Google Ads Keyword analysis dashboard example

Analyze key metrics such as conversion rate, CTR, and impressions with the Google Ads Keyword analysis dashboard example. Track performance by campaign type, device, and more. Consolidate data from Google Ads and Keywords. Ideal for PPC specialists to optimize strategy and achieve marketing objectives. Segment by time for actionable insights.

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Google Ads Campaign performance dashboard example

Analyze key metrics like conversion rate, CTR, and impressions with this Google Ads Campaign performance dashboard example. Segment by campaign type, audience, and time. Ideal for PPC specialists to track campaign performance and refine paid media strategies. Consolidate data from Google Ads for actionable insights and enhanced marketing objectives.

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Google Ads dashboard example

Analyze key metrics with this Google Ads dashboard example. Track conversion rate, CTR, and engagement. Segment by campaign type, audience, and time. Perfect for PPC specialists to optimize paid media strategies and measure performance. Consolidate data from Google Ads for actionable insights and enhanced campaign management.

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Google Ads dashboard example

Google Ads dashboard example: Track key metrics like conversion rate, ROI, and CTR. Analyze performance by campaign type, goal, and status. Segment data by age, gender, and location. Ideal for PPC specialists to measure and optimize paid media strategies effectively.

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Multi-channel Marketing performance dashboard example

Analyze key metrics such as CTR, ROI, and engagement with the Multi-channel Marketing performance dashboard example. Blend data from SEO, Google Analytics 4, Facebook Ads, Instagram Insights, and more. Segment by demographics and timeframes. Perfect for marketing teams to track performance and refine strategies across multiple channels.

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Facebook Ads + Google Ads dashboard example

Track and analyze key metrics with the Facebook Ads + Google Ads dashboard example. Measure conversion rates, ROI, and CTR. Understand audience demographics and behavior. Monitor campaign performance by hour, day, or month. Ideal for marketing teams to consolidate insights and achieve specific goals across paid media platforms.

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SEM dashboard example

Optimize your SEM strategy with this dashboard example. Track cost per conversion, conversion rate, and ROAS. Measure click-through rate, social media engagement, and organic search ranking. Segment by audience, content, platform, and more. Perfect for PPC specialists to enhance Google Ads and Paid Media performance.

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Funnels dashboard example

Optimize your marketing strategy with this Funnels dashboard example. Track conversion rates, ROI, and CTR from Facebook Ads, Google Ads, and Paid Media. Analyze key metrics across acquisition, conversion, and retention stages. Perfect for marketing teams leveraging Google Analytics 4 to achieve specific goals and improve performance.

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PPC dashboard example

This PPC dashboard example tracks key metrics like conversion rate, ROAS, and CTR across Facebook Ads, TikTok Ads, and Google Ads. Analyze performance by audience, channel, and time. Ideal for marketing teams to measure campaign objectives and optimize strategies efficiently.

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Google Ads Peak hours dashboard example

Google Ads Peak hours dashboard example: Track key metrics like conversion rate, cost per conversion, and CTR. Analyze performance by campaign type, device, and time. Measure impressions and reach during peak hours. Ideal for marketing teams to consolidate insights and optimize PPC strategy.

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Google Ads Audience dashboard example

Google Ads Audience dashboard example: Analyze key metrics like conversion rate, CTR, and engagement. Segment by audience type and campaign over time. Designed for PPC specialists to track performance and refine strategies using data from Google Ads and Paid Media.

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Paid media dashboard example

Analyze key metrics such as CTR, conversion rate, and CPA with this Paid media dashboard example. Integrate data from Facebook Ads, TikTok Ads, and Google Ads. Segment by demographics and psychographics. Ideal for PPC specialists to track performance and refine strategies using Google Analytics 4.

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Agency dashboard example

Agency dashboard example: Track conversion rates, ROI, and CTR across Google Analytics 4, Facebook Ads, and LinkedIn Ads. Analyze demographic, psychographic, and behavioral data by time. Ideal for marketing teams to measure performance and refine strategies.

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Paid media Creative performance dashboard example

Analyze key metrics with the Paid media Creative performance dashboard example. Measure CTR, CPA, and conversion rates across Facebook, TikTok, and Google Ads. Segment by audience, message, and channel. Track impressions, reach, and engagement. Ideal for marketing teams to refine PPC strategies and meet specific goals.

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What is a Google Ads dashboard?

A Google Ads dashboard is an interface tool that consolidates data from Google Ads to track and display key performance indicators (KPIs) (e.g., CTR, CPC, conversions), enabling teams and agencies to monitor campaign performance and create presentations for clients and executives.

Google Ads dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.

What to include in a Google Ads dashboard?

An actionable Google Ads dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.

Executive Google Ads dashboards

Executive dashboards for CMOs, CEOs, and clients show the bottom-line impact of Google Ads. Reviewed weekly, monthly, or quarterly, they include:

ROI analysis: by campaign, using attribution for large budgets (≈100k/mo).
Unit economics analysis: CAC, LTV, payback, ARPU from ad-acquired customers
Cohort analysis: retention, expansion, and LTV by customer cohort (sign-up period, acquisition channel)
Add text for additional context to translate metrics for non-technical audiences. Present in slide decks and simplified Looker Studio reports.

Google Ads manager dashboards

Manager dashboards have campaign views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:

Campaign reporting: overall campaign, product, client, or region reporting
Goal tracking: compare current performance vs objectives
Audits for prioritization and spotting issues
Competitive analysis for tactic mapping
Keyword and audience research

Operational Google Ads Dashboards

Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:

PPC: budget pacing, engagement, creative performance, CPA

Operational Google Ads dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.

How to build a Google Ads dashboard?

To build a Google Ads dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.

Here’s the breakdown:

Connect data sources

Define and connect the data sources to bring to your dashboard. Common sources are Google Ads for PPC performance, GA4 for web analytics, CRM or E-commerce for sales data.

To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.

You can follow these tutorials on connecting your data:

Choose a template

Choose from dozens of Google Ads dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.

Learn to copy Looker Studio templates.

While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom conversions, CRM contact data, GA4 events, and all the fields and metrics that you define as "conversions" and "revenue".

Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.

Select metrics, dimensions, and charts

Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:

Select the data source and the account connected to it
Choose metrics (e.g. Clicks, spend, Sessions, ROAS, etc.).
Choose breakdowns to segment your data (e.g. by date, campaign name, ad image, etc.)

You can follow these tutorials on adding data to your dashboards

Design

To make your Google Ads dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.

Follow these tutorials to design your Google Ads dashboards:

Share

Share your Google Ads dashboards via links, PDF, schedule emails, and control permissions.

KPIs to include in a Google Ads dashboard?

Google Ads dashboards should include a mix of funnel—visibility, engagement, conversion—, efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of campaigns towards business goals. They include:

Google Ads funnel KPIs measure the buying process (from the marketer perspective), regardless of the channel:

Visibility metrics: impressions, reach
Engagement metrics: clicks, Sessions, average time
Conversion metrics: custom conversions, leads, purchases, key events

Efficiency KPIs compare your outputs to the cost, including:

Visibility: CPM (Cost per Mille)
Engagement: CPC (Cost per Click)
Conversion: CPA (Cost per Acquisition), CPP (Cost per Purchase)

Effectiveness KPIs compare the input with the output from one funnel stage to another

Visibility: Frequency
Engagement: CTR, engagement rate
Conversion: Conversion rate

Sales and cost KPIs show the bottom-line impact of your performance:

Sales: customers, revenue
Cost: ad spend, OPEX, payroll
Efficiency: ROI, ROAS, CAC
Effectiveness: AOV, ACV

To analyze these KPIs, segment them by:

Channel: Google Ads

Time: Hourly, daily, weekly, monthly

Campaign: funnel stage, objective

Business: client, branch, region

Audience: geo, tech, demographics, interests, behavior, placement

Content: creatives, format, topic, keyword