Whatagraph is one of the most well-known and trusted marketing reporting automation tools. It saves you a lot of manual work and makes reporting easier.
But in this article, our primary goal will not be presenting Whatagraph to you; we will focus more on Whatagraph alternatives.
If you do not know what Whatagraph is or want to have a general idea about what is a marketing reporting automation tool, you can click on our Whatagraph review.
As it is one of the high-quality data extraction automation software, it is not easy to decide which tool to choose after Whatagraph. We will help you make up your mind about what to try after Whatagraph.
Our list will consist of tools that are at least equally brilliant as Whatagraph. Let’s start with our main list.
Whatagraph Overview
Whatagraph was established in 2015 in Amsterdam. It’s a well-known reporting automation solution for digital marketers. The business is mid-sized, with more than 50 workers and total funding of more than 9 million dollars, according to Crunchbase.
Whatagraph is an automatic digital marketing reporting solution that allows you to collect and combine data from social media and your website into graphical reports.
Using this tool, you’ll always know what’s working and what’s not on your or your clients’ websites and social media accounts.
Whatagraph combines data from all of your digital marketing channels and platforms into one dashboard.
It’s a cloud-based tool that’s one of the most popular in terms of visual appeal. It helps you make data-driven decisions, much like the other marketing tools, but it also depends on you and your data reading skills.
We can see through customer reviews on many platforms, which we shall discuss later in this post, that Whatagraph is a well-known product for its worth.
Whatever pricing plan you choose, the amount of time and money you will save utilizing this tool will almost certainly convince you that Whatagraph is well worth it.
Whatagraph Pricing
Whatagraph offers three different pricing plans from which to pick based on your budget and requirements:
- Professional: If you pay 99€ a month, your account will have limited features and options. One person can only use this account. There are 15 data sources to choose from, and you can contact live assistance to explain your problems.
- Premium: You’ll pay 239€ / month for this subscription and gain access to more features. This plan gives you the option of custom branding and multi-source reports. For their reporting, 5 users can choose from 50 data sources. You’ll also be assigned a personal account manager who will work closely with you to resolve any issues.
- Growth: This plan, which includes more features, costs 609€ per month. Customers on this plan can create custom users, data sources, and branding. This proposal also includes a public API, a unique feature.
If these three pricing plans do not meet your requirements, you can contact the Whatagraph team and explain your needs. They may be able to think of different options.
Whatagraph Integrations
There are over 40 Whatagraph integrations, with the following being the most important:
Although they cover the most important tools and channels, the number is relatively lower than some industry leaders. It does not give much flexibility to people from various industries and fields.
Whatagraph Features
Whatagraph provides a custom metric function if you want to integrate your formulas into your dashboard and use them. To be correctly implemented, this feature should be followed step by step.
Custom formulas are only available for Google Analytics, Google Ads, Facebook Ads, Instagram Business, and Facebook Page Insights, which are the most popular Whatagraph integrations.
Their website has a YouTube video that clearly shows how to use custom metrics. After creating a Whatagraph account and purchasing a subscription, you will become your account administrator.
You now have complete charge of the process. Whatagraph divides user management into three categories. You can add new members, share your reports with others, and add data sources as an administrator.
Your account also allows you to manage your clients. On the other hand, the manager can create new members and data sources and manage clients from there. The editor is in charge of a certain client’s reporting.
You may also utilize Whatagraph’s white-label dashboard to customize the reports you deliver to your customers. This feature simplifies the reporting process and allows you to customize the reports with your marketing message.
Your reports can be personalized by including your logo and modifying them. Another important feature of reporting tools is the option to view historical data, as most users want to examine their data and how they’ve progressed on different platforms in the past.
Whatagraph allows you to keep track of your data throughout time. On the other hand, your previous data will be visible when you upload it to your Whatagraph home screen.
Otherwise, due to their regulations, most channels do not allow you to track your data previously. We can claim that it is safe to use, and there should be no concerns about security because the Whatagraph team prioritizes secrecy and security.
It adheres to the General Data Protection Regulations (GDPR). As a result, there’s no way your private information is at risk when you’re using Whatagraph.
Who is Whatagraph Suitable For?
Whatagraph has a wide range of customers, from small businesses to large corporations, due to its ease of use. If you’re a digital marketer searching for a solution to make reporting easier, Whatagraph is a good place to start.
Whatagraph and its various features are available to digital marketers, in-house marketing teams, and agencies who collaborate with customers, depending on the pricing plan.
You can use the tool with almost zero technical and coding knowledge, which increases its reachability of the tool.
Whatagraph Support
Customer service is perhaps one of the most important aspects of any product or service. When we look at Whatagraph’s support options, we note that they have a help page on their website where you can get articles about your problems.
The lack of a live chat feature on the website is a disadvantage since most marketing automation platforms do it.
The company relies on the articles on its website for customer support, but as we all know, there’s always more to it when it comes to dealing with clients.
Whatagraph Pros and Cons
Whatagraph isn’t flawless, just like every other reporting tool. It has advantages and disadvantages that we will discuss in this section.
Whatagraph Pros
As many people have previously remarked in their reviews, ease of use is one of the initial advantages of Whatagraph. You can also tailor your reports using the white-label feature.
Other notable advantages include the ability to create custom formulas and measurements, as well as the ability to integrate Whatagraph with more than 40 sources.
Whatagraph Cons
Regarding Whatagraph’s drawbacks, we should start with the lack of more affordable price plans, as most reporting tools charge between 19$ and $29 per month.
Data sources sometimes get disconnected, according to certain users. Furthermore, customer service is not as quick as it should be, resulting in unfavorable consumer reviews.
Whatagraph Reviews and Ratings
Looking at the reviews from various platforms and consumers worldwide indicates just how well-liked Whatagraph is. Here are some of Whatagraph’s most well-known ratings:
- Capterra: the tool has a 4.4 out of 5 ratings, which is deemed satisfactory by 60 voters.
- G2: Whatagraph has a little higher rating, 4.5/5, which is impressive considering nearly 200 people have reviewed the tool.
- GetApp: It has the same number of votes and overall rating as Capterra, with 4.4 and 60 users.
- Whatagraph received a 4.5/5 rating on SoftwareAdvice, which is a respectable rating for 50+ users.
Based on these reviews, we can infer that Whatagraph is a good tool but not a market leader, as there are tools with 4.9, even 5-star ratings on the platforms mentioned. You can find them on our website’s blog page.
Whatagraph Highlights
Overall, Whatagraph is doing great as a tool and attracts more and more customers, but as we mentioned, it has some features or lack of them that make people look for other alternatives.
Even if a marketing reporting automation tool is as close to perfect as possible, you may still want to try the alternatives to have a change of scenery.
Whatagraph Alternatives
Porter Metrics
Porter Metrics is the first tool you should try if you gave up on Whatagraph. We will explain why.
As you see from the template above, the tool is easy to understand and navigate. You will understand all the significant metrics by looking at them, so ease of use is the first main positive of using Porter.
Porter Metrics Overview
Porter Metrics will be one of the most simple and practical tools available. It is quite simple to set up and use. You’ll simply need a few mouse clicks to generate your desired reports.
Porter Metrics is a digital reporting solution that aids in the improvement and automation of reporting operations. Social media, website analytics, PPC, SEO, e-commerce, and CRM channels can all help with this.
You’ll be able to produce reports after merging data from many sources and combining them in dashboard templates. It will only take a few moments to complete the process.
Porter Metrics puts the needs of its users first, making it one of the most user-friendly systems on the market. After all, the most important thing that defines the quality of the tool is how easy it is for the users to enjoy all the features.
Porter Metrics Pricing
Porter Metrics, like other marketing data automation platforms, offers a variety of pricing choices. When you evaluate the products in this article, you’ll see that the tool is less expensive than the other Whatagraph competitors. Porter Metrics offers the following pricing plans:
As you can see, the more you pay, the more features you get. And if these plans do not fit you, you can always contact the team and book a demo.
Porter best suits small to mid-sized firms, startups, and new businesses.
Porter Metrics Integrations
If you want to see more popular and essential data integrations, the tool’s quality is more crucial than the number of connectors. The following are the most vital Porter Metrics integrations:
- Shopify
- Instagram Insights
- LinkedIn Pages
- Twitter Analytics
- WooCommerce
- Facebook Insights
- LinkedIn Ads
- Facebook Ads
All these tools are available to connect to Google Data Studio, one of the easiest and free marketing reporting tools presented by Google.
Porter Metrics Features
As previously said, one of Porter’s most compelling features is generating reports with a single click. When developing reports from scratch, freelancers and small businesses on a budget may appreciate this less expensive option to Whatagraph.
To make your dashboard look like yours, you may white-label your reports, update the metrics, and personalize the dashboard.
The dashboard is one of marketing reporting automation software’s most popular and frequently used features. You can begin the onboarding process at any time.
Porter Metrics Customer Support
The online articles (knowledge-based support) in the Porter Metrics help center can help you solve your problem. On the other hand, customer service does not rely only on knowledge.
You can contact the customer care team with any questions or complaints by participating in a live chat.
Porter’s customer service is excellent, and you’ll usually get a response to your inquiries within minutes. The crew is accommodating and pleasant to work with.
Porter Metrics vs Whatagraph
Porter Metrics is on the top of our Whatagraph alternatives list for a reason. It is a cheaper solution, so you should not be worried about finances.
The customer support team is always active and ready to answer your queries, which is another big factor in choosing Porter. But the most crucial factor is the ease of use and generating reports in just one minute.
It puts Porter Metrics above most marketing reporting tools; as you will see, it is incredibly easy to generate reports from nothing.
Improvado
The second tool on our Whatagraph alternatives list is Improvado, which became quite popular in recent years due to the right marketing strategy and high-quality product.
The colors chosen for the dashboard are dark, and the metrics covered are the most significant ones you will track in your strategy.
Improvado Overview
Improvado is a San Francisco-based company that started in 2017. It’s a well-known marketing reporting platform compared to industry behemoths like SuperMetrics.
The company has developed significantly in the short period since its founding. The company has over 100 workers and $8 million in total funding, according to Crunchbase, a website where you can look up the data of most companies in the world.
The idea was supported by more than ten investors, which is why most individuals recognize the term Improvado in the marketing field.
Improvado is a reporting solution that assists marketers in gathering data from numerous platforms and combining it in a single dashboard. Finally, it allows you to complete tasks that would otherwise take hours of arduous work in a short period.
It’s a cloud-based ETL platform that handles the first three processes of copying data from one source to another: extract, transform, and load. You may automate all aspects of your reporting operations with Improvado.
Improvado Pricing
The majority of reporting solutions offer several different pricing options. When it comes to the most expensive, they provide custom pricing, allowing users to select their own price based on their requirements.
Improvado, on the other hand, employs an entirely different pricing structure, allowing customers to select their own price based on their own requirements. They place a premium on their users’ comfort and flexibility.
Improvado Integrations
One of the most important factors in improving your reporting is the number of data sources available. The more data connectors you have, the more colorful and appealing your reports will be.
When it comes to Improvado’s integrations, it’s worth noting that the list is extensive, with over 300 data sources to choose from. Almost every widely used platform is included in this list. Some of them are as follows:
- Google Search Console
- Youtube Ads
- Google Ads
- Bing Ads
- Facebook Ads
- Google Analytics
Improvado Features
Improvado makes managing your account a breeze. After purchasing a membership, you can add users, customize your team, change your password, or cancel your subscription, depending on your price plans and constraints.
There is a user settings page on the Improvado website where you can view the specifics of what you can do with your account.
You may customize your dashboard, which is one of Improvado’s best features. You’ll be able to modify practically everything in your dashboard, especially with marketing campaigns.
You can customize the names of measures, the overall look, and KPIs in their personalized SEM dashboard. You’ll also be able to upload bespoke data particular to your company.
White-label comes in handy if you want to improve the look of your dashboard and add a brand message to it. You can alter the colors, customize the design, remove all Improvado-related elements, and replace them with your company’s logo or brand message.
This provides your dashboards with a cleaner, more organized appearance, which most clients appreciate.
Improvado Customer Support
We can see two email addresses to contact on the Improvado contact page based on your requests (sales or support). You can also input your work email and browse the website.
They also feature a live chat for their clients if you wish to communicate with them in real-time. Apart from that, they emphasize knowledge-based support for their users.
They regularly update their blog page to keep their users informed, even if it is mostly for marketing purposes. It aids users in comprehending the majority of Improvado’s features and specs and comparing them with other products available on the market.
Improvado vs Whatagraph
Around 40 marketing integrations are available through Whatagraph. This number of connectors covers all of the common platforms used by marketers in their day-to-day operations.
Whatagraph cannot assist you if you need to move beyond simple Facebook or Google Ads. Improvado, on the other hand, provides over 300 marketing connectors.
Traditional ad channels, programmatic ad platforms, AI-based integrations, and more are all on the list. Whatagraph has a consistent cost structure and isn’t particularly sensitive to consumer budgets.
As a result, the platform may appear to be prohibitively expensive for small firms and agencies. Improvado offers flexibility and modifies the pricing based on the needs and budgets of its clients.
For those reasons, Improvado becomes one of the first Whatagraph alternatives you should try.
AgencyAnalytics
The third tool on our list is AgencyAnalytics, one of the most popular marketing reporting automation tools. Let’s see the dashboard first, and we will move on to the factors that make AgencyAnalytics one of the best Whatagraph alternatives.
The screenshot you see above is from Google Analytics, and it covers the most important metrics you will need to evaluate your performance.
AgencyAnalytics Overview
Overall, AgencyAnalytics has been one of the standouts among automated marketing reporting solutions. The tool has been selected on several marketing review platforms, according to the AgencyAnalytics website.
AgencyAnalytics is a marketing reporting tool that assists agencies and professionals in automating their reporting procedures. AgencyAnalytics provides its clients with a wide range of digital marketing solutions, including SEO, SEM, and social media campaigns.
In 2009, AgencyAnalytics was launched in Canada. It is now one of the market’s most well-known marketing automation platforms. The company’s annual sales are around 2 million dollars, and employs between 20 and 30 people.
AgencyAnalytics Pricing
AgencyAnalytics pricing plans differ considerably from those of most other tools on the market, as we know that the typical number of pricing plans is about 4-5. They have three pricing options with two add-ons at AgencyAnalytics.
For two weeks, you can try AgencyAnalytics for free to see if it’s right for you. You have the option of selecting one of the following plans when this term has ended:
AgencyAnalytics Integrations
A marketing tool’s number of integrations is an essential factor to consider. And the value of these integrations is just as important as their quantity.
You’ll have over 60 integrations at your disposal with AgencyAnalytics. The following are a few of AgencyAnalytics’ most important integrations:
- Facebook Ads
- Google My Business
- Google Ads
- SEMrush
- Google Analytics
- Ahrefs
AgencyAnalytics Features
A user management page is also available on the website, where you may get information and explanations regarding the various user administration choices.
You can change or reset your password, log in as a client or user, add new users, change the account’s admin user, and many other things.
The dashboard templates in AgencyAnalytics are completely customizable, so you can add your own data, change the dashboard’s appearance, and produce reports exactly how you want them.
It successfully contributes to the user experience and makes it simpler for clients to comprehend the stuff they see in your way.
AgencyAnalytics also allows you to track past data. The API’s ability to alter for different platforms will determine how far back the historical data can go.
AgencyAnalytics Support
On the company’s help center page, we can see a search box where you can hunt for solutions to your problem on the website if it’s in their database.
You can also participate in a conversation where a customer service team member will contact you and clarify your problem.
Customer service is super-fast, the team is lovely to talk to, and their focus is on solving the customer’s problem, according to user reviews.
AgencyAnalytics vs Whatagraph
Overall, AgencyAnalytics is more popular, offers more integrations, and has more customizable and affordable pricing plans.
Although it is not easy to choose between AgencyAnalytics and Whatagraph, we can surely say that AgencyAnalytics is one of the best Whatagraph alternatives for its usability, speed, and convenience.
We can see it from the user reviews, too.
Dataddo
The last tool on our main list of Whatagraph alternatives is Dataddo.
The tool uses bright colors for the dashboard, making it easy to identify and analyze the metrics with a simple glance.
Dataddo Overview
Dataddo, founded in Prague in 2015, has grown dramatically in the following seven years. It is now one of the most widely used marketing reporting platforms, with over 3000 customers worldwide and support for various web businesses.
This mid-sized business is now based in Silicon Valley, and its services are in high demand. Dataddo is a data integration and automation tool for connecting analytics tools to BI apps and storage.
Put it another way; it will assist you in automating your marketing reports by gathering data from various platforms and digital marketing channels.
Dataddo is one of the industry leaders when it comes to data extraction because it can extract data from channels such as Salesforce.
It’s also worth noting that the integration is cloud-based and requires no programming.
Dataddo Pricing
With Dataddo, you have two pricing plan options, which is rare in this business when most tools have 4-6 pricing plans. These are their two options:
Dataddo Integrations
One of its most important features is the number and quality of integrations and data sources available in any marketing reporting platform.
You have a lot of data source and destination possibilities with Dataddo at the same time. The list of connectors demonstrates why Dataddo is known as the “king of data extraction.”
The tool has the following data connectors:
- Salesforce
- Google Ad Manager
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- MailChimp
- Hubspot
- Youtube Ads
Dataddo Features
Dataddo’s user administration is customizable, and you have complete control over your account. Dataddo describes the options and adjustments you can make to your account on the account administration page.
You can add custom connectors to your dashboard if you choose the business plan, which is the more expensive option. You can also personalize your reports this way.
You can also white-label your reports. But, once again, it will be determined by your pricing strategy. You can tailor your reports and add your logo or unique business message with the white-label option.
Your clients are more likely to like these reports because they are white-labeled. As a result, you should think about it when deciding on a price strategy.
Data-blending is available in both pricing options, allowing you to take data from multiple sources and put it in a single dashboard.
Dataddo Support
Dataddo’s website contains a contact page. You can send the support team your basic information, email, and the difficulty you’re having right now.
Despite the limited number of support choices, Dataddo is known for providing excellent customer service by promptly responding to your inquiries.
And excellent customer service translates to a superior user experience, which is just as vital as having a perfect product.
Dataddo vs Whatagraph
Obviously, Dataddo is one of the most fast-growing and popular tools in the industry, so it is hard to compete against it. Mainly, it is for big companies and enterprises; however, small businesses can use it too.
Overall, Dataddo offers you more features and has more integrations to work with, so if you are from industries that are not directly related to digital marketing, then Dataddo should be one of your first Whatagraph alternatives.
Whatagraph Alternatives: Honorable Mentions
These are some extra Whatagraph alternatives you should consider if our main list is not enough for you:
- SuperMetrics
- SEMRush
- Looker
- Cyfe
- Raven Tools
- 2 Minute Reportz
- DashboardFox
- DataSlayer
- Megalytic
- Funnel.io
