What Is a Marketing Data Pipeline?
HomeGoogle BigQuery for MarketersModule 1 BigQuery Tutorial What Is a Marketing Data Pipeline? Santiago Cardozo Marketing Manager at Porter March 19, 2026 A marketing data pipeline is the automated process that extracts your data from where it is created and delivers it to where you need to use it. Your marketing data starts in platforms […]
How to Build an E-Commerce Report in BigQuery
HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Connect E-Commerce Data to Google BigQuery Santiago Cardozo Marketing Manager at Porter March 19, 2026 Connecting your e-commerce platform to Google BigQuery lets you calculate true ROAS, track revenue by product and campaign, and understand which marketing channels drive actual purchases. Platform-reported conversion values are estimates. […]
How to Create a CRM Marketing Report in BigQuery
HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Connect CRM Data to Google BigQuery for Marketing Reports Santiago Cardozo Marketing Manager at Porter March 19, 2026 Connecting your CRM to Google BigQuery closes the gap between marketing activity and business results. Instead of reporting on clicks and conversions, you report on leads, pipeline, and […]
How to Create an SEO Report in BigQuery
HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Connect SEO Data to Google BigQuery Santiago Cardozo Marketing Manager at Porter March 19, 2026 Connecting your SEO data to Google BigQuery lets you analyze organic search performance alongside your paid media data. You see impressions, clicks, keyword rankings, and CTR from Google Search Console in […]
How to Create a Social Media Report in BigQuery
HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Create a Social Media Report in Google BigQuery Santiago Cardozo Marketing Manager at Porter March 19, 2026 A social media report in BigQuery consolidates your Meta Ads, TikTok Ads, and LinkedIn Ads data into one place. You see total reach, engagement, spend, and conversions across all […]
How to Create a PPC Report in BigQuery
HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Create a PPC Report in Google BigQuery Santiago Cardozo Marketing Manager at Porter March 19, 2026 A PPC report in Google BigQuery gives you a single view of all your paid advertising performance across Meta Ads, Google Ads, TikTok, and LinkedIn. Instead of logging into each […]
How to Create a Multi-Client Marketing Report in BigQuery
HomeGoogle BigQuery for MarketersModule 5 BigQuery Tutorial How to Create a Multi-Client Marketing Report in BigQuery Santiago Cardozo Marketing Manager at Porter March 19, 2026 If you manage marketing for multiple clients, BigQuery lets you consolidate all client data into one database and build reports that work for every client from a single data source. […]
SQL Joins for Marketers: INNER, LEFT, RIGHT, and FULL JOIN
HomeGoogle BigQuery for MarketersModule 4 BigQuery Tutorial SQL Joins in BigQuery: How to Combine Marketing Data Tables Santiago Cardozo Marketing Manager at Porter March 19, 2026 A JOIN is the SQL operation that merges two or more tables based on a shared column. In BigQuery, you use JOINs to combine your marketing data sources: Meta […]
How to Create Custom Dimensions in BigQuery with SQL
HomeGoogle BigQuery for MarketersModule 4 BigQuery Tutorial How to Create Custom Dimensions in BigQuery With SQL Santiago Cardozo Marketing Manager at Porter March 19, 2026 A custom dimension is a label you assign to rows in your BigQuery table based on conditions you define. Instead of reporting on raw campaign names, you group campaigns into […]
How to Create Custom Metrics in BigQuery with SQL
HomeGoogle BigQuery for MarketersModule 4 BigQuery Tutorial How to Create Custom Metrics in BigQuery With SQL Santiago Cardozo Marketing Manager at Porter March 19, 2026 A custom metric is a calculation you run on your BigQuery table to produce a metric that does not exist as a column in the original data. Your ad platforms […]