Connect TikTok Ads to Data Studio: tutorial & templates (2024)
To connect TikTok Ads to Google Data Studio (formerly Looker Studio), go to Create report (or to the Data Studio community connectors gallery), choose the TikTok Ads integration by Porter Metrics, connect your Google account, connect your TikTok profile, choose your ad accounts, see the list of fields available, and generate a default report template […]
What is ROAS? How to Calculate Return On Ad Spend
The ROAS calculation is a metric used to determine the success of your advertising campaigns. Let’s look at how to calculate ROAS, why it is essential, and how it impacts your business goals. Have you ever wondered what ROAS is and why many businesses ask for its measurement on their reports? It is simple, ROAS […]
Supermetrics vs Power My Analytics Review
No matter the industry you are in, data is crucial. Most decisions these days are either backed by or supported with data. If you want to further grow your business, you need it. There are many tools on the market that allow you to gather data whether it is for social media, SEO, or any […]
How to Create a Social Media Report on Data Studio
In this blog post, you’ll learn how to create a Social media report in Google Data Studio (formerly Looker Studio)! You will also learn the easiest way to pull and integrate data from different social media data sources such as Facebook, Instagram, LinkedIn, and TikTok and display the broadest picture in a Google Data Studio […]
How To Create LinkedIn Ads Reports on Google Data Studio (2023)
This is a step-by-step guide to help you set up your LinkedIn Ads reports on Google Data Studio so you can automate your PPC (Pay-Per-Click) and lead generation reports. It’s also an in-depth guide to understanding the LinkedIn Ads metrics and dimensions available. Access the Google Docs version of this post here. LinkedIn Ads connector for […]
What are the best reporting tools for social media in 2023?
This article will help you choose the best alternative for creating and sharing Social Media reports by identifying your type of marketer. You will see that the right tools depend on your need and all of them serve the right purpose it was formed for. In most cases, reporting is the hardest and most painful […]
Google Data Studio Tutorial for 2023
📊 📈This Google Data Studio (formerly Looker Studio) tutorial, on your email Save this Google Data Studio tutorial (and a Google Docs version) on your email. 📧 Get the tutorial on my email In this Google Data Studio tutorial, we will go through all the steps needed to automate your reports and tell stories with […]
How this ex-Googler builds his Facebook & Google Ads reports
TL;DR: Juan Lombana, a Google Marketing expert, switched from manual reporting on Google Sheets to blend and visualize Facebook Ads and Google Ads data on Google Data Studio, automatically. Here’s how he does it. About Juan Lombana Juan Lombana is, probably, the most renowned Google Ads expert in the Hispanic market and Latin America. He’s […]
How we landed a Fortune 500 company with content marketing
Long story short: we published a COVID-19 dashboard that went kind of viral and attracted the attention of a large company that would become a customer, leading to several projects and contracts with our startup. I’d like to say that such a win was premeditated, and it was part of our marketing strategy, but it […]
How to create a Google Data Studio report with Google Sheets
In the last session, we explored the Google Data Studio connectors. In this session, we will create a report on Google Data Studio with Google Sheets. Why Google Sheets is Great for Data Studio There’s a misunderstanding of people comparing Google Sheets VS Google Data Studio, when they’re complementary, not alternatives. As we have mentioned […]