Google Business Profile dashboard example: Analyze CTR, conversion rate, CAC, clicks, and impressions. Segment by location, age, gender, and time. Perfect for local SEO strategies, it empowers marketing teams to consolidate performance insights and meet specific goals.
A Google Business Profile dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Search, Google Maps, Google Reviews) to track and display key performance indicators (KPIs) (e.g., search views, map views, customer actions), enabling businesses to monitor their online presence and customer interactions and create presentations for stakeholders.
Google Business Profile dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable Google Business Profile dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive dashboards for business owners and managers show the impact of their online presence. Reviewed weekly, monthly, or quarterly, they include:
Manager dashboards have cross-location views with drill-downs to see performance by location, region, and customer segment. They help align teams, define tactics, and include:
Operational dashboards for analysts and location managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational Google Business Profile dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a Google Business Profile dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your dashboard. Common sources are Google Search Console for search performance, Google Maps for location data, and Google Reviews for customer feedback.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.
You can follow these tutorials on connecting your data:
Choose from dozens of Google Business Profile dashboard templates in Google Sheets or Looker Studio, designed for use cases like search performance monitoring, customer interaction tracking, and review management.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially customer actions, review data, and all the fields and metrics that you define as "interactions" and "engagement".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your Google Business Profile reporting use cases, such as search performance monitoring, customer interaction tracking, and review management.
Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your dashboards
To make your Google Business Profile dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your Google Business Profile dashboards:
Share your Google Business Profile dashboards via links, PDF, schedule emails, and control permissions.
Google Business Profile dashboards should include a mix of visibility, engagement, customer interaction, and review metrics and KPIs to fully understand the performance of your online presence towards business goals. They include:
Visibility KPIs measure the reach of your business profile:
Efficiency KPIs compare your profile's performance to the effort, including:
Effectiveness KPIs compare the input with the output from one interaction stage to another
To analyze these Google Business Profile KPIs, segment them by:
