Meta Ads
Google Looker Studio
Free Meta Ads connector for Looker Studio
Connect your Meta Ads (or Facebook Ads) data to Google Looker Studio for free—Analyse campaign performance, creative analytics, ad pacing, funnels, attribution, and everything else.
Free Meta Ads report templates for Looker Studio
Campaign Performance Dashboard
Segment by campaign names, objectives, and bidding types. Filter your naming convention to segment by product, hooks, and other "levers".
View Template
Creative Analytics Dashboard
Display creative images, links, copy, and titles to compare hook rate, hold rate, ROAS, CTR, and conversions to spot winning and losing ads.
View Template
Attribution Dashboard
Unlike other connectors, Porter lets you compare all conversion windows of your Meta Ads custom and standard conversions.
View Template
Ad Pacing Dashboard
Track your daily, weekly, and monthly ad spend and compare it against your campaign or daily budget to track if you're over- or underspending.
View Template
Funnel Dashboard
Map your events and conversions in a funnel to understand where your traffic is leaking, from impressions to conversions.
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Audience Dashboard
Segment performance data by demographics (age, gender), geography (country, region), and tech (device, platform, ad format).
View TemplateWhy marketers choose Porter
Porter✓ No-code marketing data warehouse |
Others✓ Connectors & ETL |
|
|---|---|---|
| Storage | Built-in, self-managed BigQuery with automated transformations, transfers, queries, and costs included. | Requires setting up your own BigQuery project, managing tables, transfers, and costs. |
| Data syncing | Switch between stored BigQuery and real-time API data in the same connection. | Either stored (manual BigQuery setup) or real-time, not both. |
| Attribution | All conversion windows in one connection (1-day click, 7-day click, 1-day view, 7-day click + 1-day view). | Only one conversion window at a time |
| Data blending | Automatic cross-platform blending of Meta Ads with Google Ads, LinkedIn Ads, GA4, CRM—matching dates, campaigns, UTMs, creatives, demographics. | Manual table selection, field mapping, and join setup. |
| Destinations | Looker Studio + Google Sheets in one subscription. | Separate price per destination. |
Meta Ads connector feature checklist
Live API data
Porter queries the Meta Ads API directly, so your data is always up-to-date.Optionally, you can also turn on storage for better speed and stability.
Unlimited historical data
Access your entire Meta Ads history without any limitations. Porter stores all your historical data so you can analyze trends and performance over any time period.
Unlimited usage
If you hit Meta's rate limits, Porter automatically switches to BigQuery backups. You'll never be blocked from accessing your data, no matter how much you query.
Speed and stability
Porter stores your data in BigQuery, which means lightning-fast loading times and rock-solid stability. No more waiting for slow API responses or dealing with timeouts.
Multi-account at scale
Blend multiple ad accounts into one unified table. Perfect for agencies managing dozens of clients or brands running campaigns across multiple accounts.
Transparent accuracy
Your data matches Ads Manager exactly. Porter doesn't manipulate or transform your data - what you see is exactly what Meta reports.
Full granularity
Segment your data by campaigns, ad sets, ads, demographics, placements, and more. Get the detailed breakdowns you need for deep analysis.
Cross-channel data blending
Porter normalizes field names and structures across different ad platforms, making it easy to create unified cross-channel reports and analysis.
How to connect Meta Ads to Looker Studio
To connect Meta Ads to Google Looker Studio (formerly Data Studio), follow these steps:
Step 1: Choose the Facebook Ads integration
Step 2: Log in with the Google account you use on Looker Studio
Step 3: Log in to your Facebook profile with access to your Facebook Ads accounts
Step 4: Select your ad accounts
Step 5: Create your report and load a default report template to monitor the performance of your PPC campaigns and automate your Meta Ads reports
Full tutorial: How to connect Facebook Ads to Google Looker Studio
+800 fields from the Meta Ads manager
See all Meta Ads fields documentation.
All Ads Manager fields (and more)
Access every field available in Meta Ads Manager—over 800 in total—plus extra calculated metrics such as plus extra calculated metrics like conversion rate, hold rate, and hook rate that aren't offered natively.
All aggregations
Retrieve every conversion variant with full aggregation options: unique, mobile, offline, and web. For example: purchases, offline purchases, web purchases, and unique purchases.
All attribution windows
Get every attribution window supported by Meta—1-day click, 7-day click, 28-day click, 1-day view, and combinations—within a single connection. This lets you compare attribution models side by side.
Ad previews and creatives
Along with performance metrics, Porter retrieves links to ad previews and the actual creative assets (images, videos, text) so you can connect reporting directly with creative analysis.
Marketer-friendly naming
We name fields exactly as in Ads Manager, so campaigns, ad sets, and ads are familiar to marketers. At the same time, we standardize them for blending with PPC platforms, GA4, and CRM data.
Full granularity
Segment data by campaign, ad set, creative, audience, placement, platform, device, region, delivery status, hour, date, week, and every other breakdown supported by Meta.
Revenue
Purchases
Purchase conversion value
ROAS
Budget
Amount spent
Campaign daily budget
Campaign total budget
Conversions
Standard conversions
Custom conversions
CPA
CPL
Conversion rate
Engagement
Link clicks
Clicks
Thruplays
Engagement
CTR
CPC
Visibility
Impressions
Reach
Frequency
CPM
Brand recall lift
Campaign
Campaign name
Objective
Ad set name
Creative
Ad headline
Ad text
Ad image
Ad preview
Audience
Placement
Publisher platform
Gender
Age
Device
Region/Country
Time
Hour
Date
Week
Month
Custom
Brand
Client
Product
Meta Ads connector pricing
Free forever plan included. Plans start at $15/month. Only pay per ad account connected.
- Unlimited 14-day trial: Connect any number of Meta Ads accounts to Looker Studio
- Free forever: Up to 3 Meta Ads accounts with 30-day history
- Pay per account: Add or remove ad accounts anytime
- Sheets included: Send data to both Looker Studio and Google Sheets in one subscription
- Unlimited users: No extra cost for team members
- Volume discounts: The more ad accounts you connect, the lower the price per account
