Marketing Ad spend report template for Looker Studio by Porter

A cost/ad spend report should include a breakdown of metrics by visibility (e.g., impressions, reach), engagement (e.g., clicks, likes), and conversion metrics (e.g., conversions, revenue). The data should be segmented by campaign, channel, audience, content, objective, and date. For example, the report should provide the cost and number of conversions for each individual campaign, the cost per click for different channels, and the engagement rate for various audience segments.

To analyze Cost/ ad spend data, follow these steps: 1) Choose metrics: Break them down by visibility (impressions, reach), engagement (clicks, likes, shares), and conversion (conversions, ROI). 2) Add context: Compare costs to determine if they are within the set budget. Analyze data over specific date ranges or campaigns to identify trends and patterns. Benchmark against industry rates or competitor performance to assess effectiveness. 3) Segment data: Analyze data by campaign (e.g., Summer Sale, Holiday Promotion), channel (e.g., Facebook, Google Ads), audience (e.g., age, location), content (e.g., video, image), objective (e.g., brand awareness, lead generation), and date. For example, compare the ad spend and conversion rates of different Facebook campaigns over a month to identify the most cost-effective approach. Keep the analysis succinct, focusing solely on the key elements for decision-making.

To build an Ad Spend dashboard, 1) connect your data and accounts from platforms like Google Ads or Facebook Ads. 2) Select metrics such as cost per click, impressions, and conversion rate to monitor performance. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, and date for a detailed analysis. 4) Add filters or buttons for metrics like date range or campaign type to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.

An Ad spend dashboard is a visual representation of advertising expenditure data that helps businesses track their marketing budget, measure campaign performance, and optimize ad spend. It is significant for businesses as it aids in making informed decisions, improving ROI, and identifying cost-effective marketing strategies. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like total ad spend, cost per click, cost per acquisition, and return on ad spend. Real-time data monitoring is crucial as it allows for immediate adjustments and improvements. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.