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Paid media dashboard template

Get the actual Paid media dashboard template used by Porter to monitor your PPC performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Paid media dashboard template overview

With this Paid Media dashboard example, you can easily monitor specific metrics for performance monitoring. For example, you can track the click-through rates, conversion rates, and cost per acquisition to analyze the effectiveness of your paid media campaigns. Additionally, you can segment the data by different parameters like campaign types, target audience, or regions to gain deeper insights into the performance. You can also share the dashboard with others via PDF, link, or email, allowing you to influence your teams or clients. This way, you can provide them with clear visualizations of the paid media data, helping them understand the impact and make informed decisions. Furthermore, this dashboard enables you to answer crucial questions related to your paid media efforts. For instance, you can determine which channels drive the highest number of conversions, identify the demographics that engage the most with your ads, or compare the performance of different campaigns over time. By answering such questions, you can optimize your paid media strategies and drive better results.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost per acquisition (CPA)

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Average session duration

Visibility metrics

– Impressions – Reach – Click-through rate

Dimensions

Campaign

– Location (geographic) – Age (demographic) – Interests (psychographic)

Audience

– Demographics – Psychographics – Geographics

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Paid Media report should include breaking down metrics by visibility (e.g., impressions, reach), engagement (e.g., clicks, CTR), and conversion (e.g., conversions, ROI). The data should be segmented by campaign (e.g., campaign name, goals), channel (e.g., Google Ads, Facebook), audience (e.g., demographics, interests), content (e.g., ad variations, landing pages), objective (e.g., brand awareness, lead generation), and date (e.g., daily, weekly). For example, a report could showcase the impressions and CTR for a specific campaign across different channels, the conversions by audience segments, and the ROI by different objectives over time.
To analyze paid media data, first, choose metrics such as impressions and reach (visibility), clicks and likes (engagement), and conversions and ROI (conversion metrics). Next, add context by comparing costs, date range, goals, conversion rates, and benchmarks. For example, compare the cost per click for different campaigns or the conversion rate for a specific audience segment. Finally, segment the data by campaign, channel, audience, content, objective, and date. For instance, analyze the performance of a social media campaign targeting millennials versus baby boomers on Facebook and Instagram.
To build a Paid Media dashboard, 1) connect your data and accounts from various platforms like Google Ads, Facebook Ads, etc. 2) Select the metrics to monitor performance such as impressions, clicks, conversions, and cost per click. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date for a detailed analysis. 4) Add filters or buttons to make your report interactive, for example, a filter to view data for a specific time period. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A Paid Media dashboard is a visual representation of marketing metrics, specifically related to paid advertising campaigns, providing insights into their performance. It is significant for businesses as it helps in tracking ROI, optimizing ad spend, and making data-driven decisions. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like impressions, clicks, conversions, and cost per action. Real-time data monitoring is crucial for timely adjustments and improvements. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

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Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

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