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Dropshipping dashboard template

Get the actual Dropshipping dashboard template used by Porter to monitor your E-commerce performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

Dropshipping dashboard template overview

With this Dropshipping dashboard example, monitor specific metrics such as sales revenue, conversion rate, and customer acquisition cost to track the performance of your online store. Break down the data by different product categories or regions to identify which areas are driving the most sales. Suggest that users share the dashboard via PDF, link, or email to influence teams or clients. Present them with a clear and visually appealing representation of the data, allowing them to make informed decisions and present insights effectively. Further, suggest examples of questions that can be answered with the data such as “Which product category has the highest conversion rate?” or “How does the customer acquisition cost vary across different regions?” This dashboard provides you with the necessary information to optimize your dropshipping business and make data-driven decisions.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Conversion rate – Average order value – Customer lifetime value

Customers

– Order conversion rate – Average order value – Return rate

Acquisition

– Cost per click (CPC) – Conversion rate (CR) – Customer lifetime value (CLV)

Dimensions

Campaign

– Demographic: Age, gender, income – Psychographic: Interests, hobbies, values – Geographic: Location, language, culture

Audience

– Age – Gender – Interests

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A dropshipping report should include metrics that are broken down by visibility, engagement, and conversion. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, including metrics such as impressions, clicks, likes, shares, conversion rate, and average order value can provide insights into the effectiveness of different campaigns, channels, and content in driving engagement and ultimately conversions.
To analyze dropshipping data, start by choosing visibility, engagement, and conversion metrics. For visibility, consider traffic sources and impressions. Engagement metrics could include click-through rates and bounce rates. Conversion metrics may involve conversion rates and average order value. Add context by comparing data against costs, date ranges, goals, and industry benchmarks. For example, compare CPC (cost per click) against the industry average. Segment data by campaign, channel, audience, content, objective, and date. For instance, analyze conversion rates per channel to identify the most effective marketing channels.
To build a Dropshipping dashboard, 1) connect your data and accounts from platforms like Shopify, Amazon, or eBay. 2) Select metrics such as sales, orders, revenue, and conversion rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date to understand specific performance areas. 4) Add filters or buttons for interactivity, such as filtering by product category or date range. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
A Dropshipping dashboard is a visual tool that displays key metrics, data, and performance indicators related to a business’s dropshipping operations. It is significant for businesses as it helps in tracking sales, inventory, and customer behavior, enabling informed decision-making. Tools commonly used to create such a dashboard include Looker Studio, Tableau, and Power BI, and key elements typically include sales metrics, customer data, and inventory levels. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and optimize their operations. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

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