Microsoft Ads logo MICROSOFT ADS BigQuery logo BIGQUERY

Connect Microsoft Ads to BigQuery .
100% no-code.

The AI-native connector for marketers, not engineers.

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    Prompt your queries and custom fields in natural language

  • ✓

    Auto-blend Microsoft Ads with 20+ sources

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    Create, preview, and publish in 15 minutes

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    14-day free trial + free-forever plan

Book a demo

We’ll set up your first sync, free

14-day free trial

No credit card required

1,500+ marketing teams and agencies

Connect Microsoft Ads to Google BigQuery

How It Works

1

Export Microsoft Ads to BigQuery—or anywhere

Under one subscription, send Microsoft Ads data to BigQuery, Looker Studio, Google Sheets, Slack, or Zapier. Build dashboards, reports, alerts, notifications, and AI workflows.

Select data sources interface
2

Connect multiple data sources

Select from 22 data sources: Google Ads, GA4, LinkedIn Ads, TikTok Ads, HubSpot, and more. Porter maps UTMs, campaign names, and performance metrics across channels automatically. No SQL joins.

Connect multiple data sources dashboard
3

Consolidate multiple Microsoft Ads accounts

Connect multiple Microsoft accounts, select Ad Accounts under each manager. Consolidate dozens of accounts across brands, regions, or clients into one BigQuery table. Built for agencies and enterprise teams at scale.

Select multiple Microsoft Ads accounts interface
4

Manage your data sources

Name, duplicate, delete connections, accounts, queries, and custom fields to manage multiple clients, brands, campaigns, or regions.

Manage data sources dashboard
5

Three ways to connect to BigQuery

  • Google login: Sign in with Google and Porter auto-lists your BigQuery Project IDs. Select project, dataset location (US, EU, US-Central), name your dataset and table.

  • Service account (JSON): Upload your credentials. No Workspace admin approval needed.

  • New to BigQuery? Set up your first project automatically—no Google Cloud console, no billing, no technical setup. Create your report in Looker Studio directly.

BigQuery connection options interface
6

Build your query with AI in natural language

The AI-native query builder. Describe what you need. No SQL, no complex forms.

  • Cross-channel fields: Select metrics and dimensions from Microsoft Ads and any data source. No data mapping or joins needed.

  • Custom fields: Use AI prompts to create custom metrics (e.g., blended ROAS, cost per lead) and dimensions (e.g., brand, region, creative hook). Segment data using naming conventions from campaigns, ad sets, or ads.

  • Filters: Include or exclude by any field. Combine with AND/OR logic.

  • Date ranges: Dynamic (Month-to-date, Last quarter) or fixed (custom start and end).

  • Schedule: Prompt refreshes like “Every day at 5am except weekends.” Freely schedule by hour, day, week, weekday, or month.

  • Refresh mode: Append (add rows), Update (match and refresh), or Overwrite (replace table).

  • Live preview: Preview your data before syncing to BigQuery. Catch errors before they cost you.

AI query builder interface with custom fields
7

Scale data refreshes in natural language

Schedule refreshes in minutes, not hours. Real-time API data or stored BigQuery data—switch between both in the same connection. Refresh as frequently as Microsoft’s API allows. If you hit Meta’s rate limits, Porter automatically switches to BigQuery backups. Never blocked from accessing your data.

Schedule data refreshes interface in natural language
8

Monitor every Microsoft Ads sync to BigQuery

Track all queries in the Query Manager: name, data sources, last run at a glance. Open execution history—timestamp, success or failure. Toggle pipelines on/off anytime. Fix issues before they reach your reports, team, or clients.

Query monitoring dashboard for Microsoft Ads syncs

Why Marketers Choose Porter

Area
Other marketing ETL tools
Porter Metrics
Integrations
300+ general purpose
22 focused: Ads, CRM, Social, GA4, Commerce
Setup
Separate screens for queries, tables, joins, schemas, transfers
One flow: connect → prompt → preview → publish
Data model
Export raw datasets. Transform in BigQuery after.
Export finished queries. Connect table to report. Done.
No-code
No-code transfer, but SQL required in BigQuery to transform, join, or filter.
No-code from source to report. Zero SQL, zero BigQuery management.
Custom fields
Formula builders, functions, lookups, conditions
Prompt any metric or dimension in natural language
Data blending
SQL joins or configure data mapping
Auto-mapped: UTMs, campaign names, metrics
Scheduling
Fixed intervals. Faster rates on higher tiers.
Natural language. Any rate, any plan.
BigQuery auth
Google login or service account. Manual setup.
Google login, service account, or auto-create project
Refresh frequency
Hourly or daily depending on tier
Minutes. Real-time or storage.
Best for
Teams with devs, analysts, or ETL infrastructure
Marketers with no dev support

What Microsoft Ads Data Can You Export

Access over 400 fields from Microsoft Ads plus extra calculated metrics. Your data matches Ads Manager exactly.

+400 fields

Access every Microsoft Ads field—over 400 in total—including Spend, Conversions, Quality Score, Impression Share, and search metrics. Plus calculated metrics like ROAS and cost per conversion.

See all Microsoft Ads fields documentation

All aggregations

Track platform-specific aggregations including conversion types (offline, phone calls, store visits), assisted conversions, and UET tag events. Similar structure to Google Ads.

Ad previews and creatives

Porter retrieves ad creative previews and extension assets alongside performance data. Analyze which ad copy and formats drive the best search performance.

Full granularity

Segment data by campaign, ad group, keyword, search query, audience, device, location, and time. Analyze Bing search performance with the same granularity as Google Ads.

Attribution models

Access data across Microsoft Ads attribution models. UET tag conversion data supports multiple attribution approaches for cross-channel analysis.

Marketer-friendly naming

Fields named exactly as in Ads Manager. Campaigns, ad sets, and ads are familiar to marketers. Standardized for blending with PPC platforms, GA4, and CRM data.

Unlimited historical data

Access your entire Microsoft Ads history without limitations. Porter stores all your historical data for trends and performance analysis over any time period.

Transparent accuracy

Your data matches Ads Manager exactly. Porter doesn’t manipulate or transform your data—what you see is exactly what Meta reports.

Revenue

Spend
ROAS
Revenue
Avg. CPC
Avg. CPM
Budget
Cost per Conv

Conversions

Conversions
Conv. Rate
Assisted Conv
View-through Conv
Store Visits
Lead Forms
Phone Calls

Engagement

Clicks
CTR
Interaction Rate
Video Views
View Rate
Expansion Rate
Social Clicks

Visibility

Impressions
Share of Voice
Top Share
Reach
Frequency
Quality Score
Impression Share Lost

Campaign

Campaign Name
Campaign ID
Status
Type
Bidding Scheme
Ad Group
Label

Creative

Headline
Description
Display URL
Final URL
Asset ID
Extension Type
Long Headline

Audience

Keyword
Location
Device
Audience Name
Remarketing List
Gender
Age

Time

Date
Time Period
Day
Week
Month
Quarter
Year

Custom

Account ID
Customer ID
Tracking Template
GCLID
Forward Compatibility
Account Type
Currency
See all fields

Complete field documentation

Why Marketers Move Microsoft Ads Data to BigQuery

Faster Looker Studio reports

Direct connectors take 10+ seconds to load, time out, and break. BigQuery loads in 2 seconds, every time. No more broken dashboards before client calls.

Data blending

Combine Microsoft Ads with CRM, GA4, Shopify, Google Ads in one warehouse. Measure real profit, not platform ROAS. Calculate blended CAC across all channels.

Connect BigQuery to any BI tool

Connect to Looker Studio for instant dashboards. Or plug into Power BI, Tableau, any BI tool. Unlock multi-touch attribution with raw GA4 data.

Multi-touch attribution

Join Microsoft Ads with raw GA4 event data. Trace the full user path from ad click to conversion.

Source of truth

Define what “conversion” means for your company. Compare Meta vs. GA4 vs. HubSpot. Pick one source for CAC, ROAS, and CPA. End the “which number is right” debate.

Company-wide access without platform permissions

Managing permissions across platforms is a pain. With BigQuery, anyone can access marketing data without accounts or roles in each platform. One permission model, all data.

Make data available for AI

AI needs clean, structured data with context. Every AI tool feels siloed. Integrating sources is complicated. With BigQuery as your universal warehouse, any AI tool can access your marketing data. No custom integrations. No complicated setup.

Scale across accounts, clients, and brands

Reports break when you connect too many accounts. BigQuery has no limits. Agencies with dozens of clients, franchises with dozens of Microsoft Ads accounts, chains with multiple brands and locations—consolidate everything into one table. One report, one connection.

Testimonials

Frequently Asked Questions

How does the free trial work? +

Full proof of concept. Includes tool access, support, and migration assistance. No day limit—ends when you validate Porter meets your needs.

How much does Porter cost? +

Start with a 14-day free trial with full access. Free-forever plan available: up to 3 ad accounts, unlimited reports, 30-day historical data. For larger implementations, pricing starts at $500-$1,000/month based on support needed. Get a quote on a call.

Can I cancel anytime? +

Yes. Monthly or annual billing (2 months free with annual). Cancel anytime, no paperwork, immediate cancellation.

How much does BigQuery cost? +

Most clients operate within Google’s free tier. High-volume clients: $20-$30/month. See Google BigQuery pricing for details.

Can I use my own BigQuery or does Porter manage it? +

Both. Use your own project or Porter manages one for you. Your data is always yours.

How fresh is the data? +

Automatic refresh every 12 hours by default. Configurable to hours or minutes depending on Microsoft’s API limits. Direct API access available for real-time data.

Are there limits on rows, queries, or accounts? +

Porter has no limits. Limits depend on BigQuery and Meta.

Do you help migrate from another provider? +

Yes. 100% assisted migration by implementation and development team. Typical time: within the same week.

What support is included? +

Direct Slack access to support team, developers, and founders. Chat, scheduled video calls, email. Response in minutes or hours (Americas timezone).

How do you handle security? +

Google-only login (OAuth 2.0). No passwords stored. Data goes directly to your BigQuery.

Security

  • Google-only login (OAuth 2.0). No passwords to create or store.

  • Your existing Google security applies: 2FA, suspicious login detection, session management.

  • One identity for BigQuery, Looker Studio, Sheets, and Porter.

Ready to connect Microsoft Ads to BigQuery?

We’ll set up your first sync, free

14 days, no credit card required

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